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ENZ re-connecting at ICEF ANZA Conference Perth 2023
More than 230 international student recruitment agents and over 150 providers from around 50 countries attended the first in-person ANZA conference since the Covid-19 pandemic. The conference was held from 12 to 14 April.
Education New Zealand Manapou ki te Ao (ENZ) is one of ANZA’s key supporters. It is an excellent opportunity for education providers and agents to connect, exchange and explore ideas that will grow the international education sector around the world.
ENZ’s Manager, Global Events and Agents, Janine Huxford, alongside Immigration New Zealand’s Manager of International Education, Celia Coombes, were invited to deliver a presentation on New Zealand’s road to recovery as a top study destination.
Janine said “Celia and I took this opportunity to begin our presentation by showcasing the unique cultural experience that international students have when they come to Aotearoa New Zealand. Our presentation began in a pitch-black room with the sound of the pūtātara, conch shell or sea trumpet ringing out.
“This was followed by a karakia acknowledging the Māori creation story that begins with a description of darkness and nothingness and continues to move between different states until light flows into the world that establishes a fundamental relationship between humans and the natural world. It was quite a spine-tingling experience, and no one will forget our introduction in a hurry,” she added.
Janine and Celia then went on to talk about the incredible mahi that our sector is doing across our various agencies and institutions to rebuild the international education market within Aotearoa New Zealand. “We shared with our audience that students considering international education are always going to choose the country first. For a niche market like Aotearoa New Zealand, it is important that our messaging is focused on what students will experience when they come to study with you”, said Janine.
Representative from Gulf Harbour School on the Whangaparaoa peninsula meeting with an education agent at ICEF ANZA 2023 in Perth, Western Australia.
Janine’s comments were also included in ICEF’s podcast that was awarded to ENZ and broadcast during the April 2023 event. The podcast was entitled ‘Study destination promotion: the vital role of education agencies – Sponsored by ENZ’. The podcast can be listened to here.
The event was hosted in Perth, Western Australia and is part of a series of global ICEF events that provide excellent opportunities for the sector to come together and network with like-minded professionals.
Click here for the exciting announcement regarding the naming of the host city for ICEF ANZA 2024!
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Ōtautahi Christchurch announced as host city for ICEF ANZA 2024
ICEF ANZA gives education providers from Aotearoa New Zealand and Australia the opportunity to meet with top international student recruitment agents from around the world who have a focus on these two study destinations.
Education New Zealand Manapou ki te Ao’s International Event Manager, Janine Huxford said that these conferences are such important events in our sector to bring everyone together and share industry insights, attend workshops and network with our international education peers from all over the world.
“We’re delighted that Ōtautahi Christchurch has been announced as the host city for the next ICEF ANZA conference in 2024. This is such a fantastic opportunity to shine a light on our new city and Aotearoa New Zealand as a study destination with world-class study options and unique travel and living abroad experiences", she added.
This in-person event will run from 22 – 24 April 2024 at the Te Pae Christchurch Convention Centre. You can register your interest for the event here: ICEF ANZA - education event focused on Australia and New Zealand
We look forward to seeing you there!
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ITENZ International Education Forum 18 May
As part of Education New Zealand’s Manapou ki te Ao (ENZ) objective to give attendees a better understanding of ENZ’s direction of travel for the coming year, Geoff Bilbrough, General Manager Marketing and Communications presented at the forum. He gave a high-level view of ENZ’s marketing plans for the coming year including marketing and branding insights from recent research. ENZ’s Global Citizens Manager, Tyler Te Kiri, delivered a presentation on the Prime Minister’s Scholarship to Asia and Latin America scheme, what opportunities are available to the PTE sector and how PTE students can take part. The forum also included a speed meeting session with Auckland based ENZRA agents.
ENZ’s General Manager of Sector Engagement, Wendy Kerr said that it was important that we support the sector in a way that grows inbound students’ mobility for Aotearoa New Zealand in the next 12 months.
“Initiatives like the ITENZ International Forum encourage a collective approach to promote New Zealand education internationally. Since borders reopened in August 2022, all sub sectors have experienced a return of student visa holders. We look forward to working closely with the sub sectors to continue this upward trajectory,” added Wendy.
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From the CE: Building the momentum at NAFSA 2023
Kia ora koutou,
I’m writing this in an airport lounge in Vancouver, Canada as I wait for my flight back to New Zealand. I’ve spent the past two weeks in North America with several of our tertiary education providers at NAFSA, the world’s biggest international conference and exhibition, and here in Canada. In last month’s column I reflected on the delegation I led to India.
These trips involve lots of hard work from many people – time, effort, money and being away from whānau. They are always valuable and this one was no different.
Two things stood out from me on this journey.
We must continue all our efforts to ensure people know we are open, and we are welcoming of students into New Zealand. A lot of good work is occurring across the sector and ENZ but we need to keep going.
The last time I looked Immigration had received close to 50,000 student visa applications since August from both outside and within New Zealand. It’s a good start considering our borders have not been open for a year yet and it’s wonderful to have international students back at our education providers and in our communities. But we need to keep telling New Zealand’s education story and reestablish our partnerships and relationships.
I was again reminded how intense the competition is to attract students to New Zealand as we all continue to rebuild. There were nearly 10,000 attendees, 400 exhibitors and over 50 countries represented at NAFSA. New Zealand has a very good story to tell based on the quality of our education, the experience the students have when they study here, and the excellent people that work in this sector.
Rebuilding is not an easy task. I don’t think any of us thought it was going to be. There are plenty of articles and news stories identifying challenges being faced by other countries. New Zealand is in an excellent position to attract great students who receive a leading education and have a life changing experience.
India. The United States. Canada. No matter the geography. The message is the same. Ten months in we’ve made a good start, but we have work to do.
Whāia te iti kahurangi; ki te tuohu koe, me he maunga teitei
Aim for the highest cloud, so that if you miss it, you will hit a lofty mountain.
Ngā mihi nui,
Grant McPherson
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ENZ leads NZ university delegation to the Middle East
From 29 April to 8 May, Education New Zealand Manapou ki te Ao (ENZ) led an education delegation, involving four New Zealand universities, to Oman, the United Arab Emirates (UAE) and Saudi Arabia.
Across the region, the delegation visit focused on engaging with government agencies to promote New Zealand as a study destination for scholarship students, as well as meeting with agents and presenting to self-funded students looking for opportunities to study abroad. In Dubai, New Zealand universities visited international schools that offer strong student recruitment opportunities with expatriate students.
In Oman, the focus was on promoting the New Zealand education offering at the Global Higher Education Exhibition (GHEDEX) in Muscat. ENZ’s pavilion with the University of Otago, the University of Waikato, the University of Auckland, and Massey University attracted strong interest from well-qualified students and their parents, and government and institution representatives.
In Riyadh, the delegation visited Princess Nourah bint Abdulrahman University (PNU) with representatives from the University of Waikato and Massey University to explore institution partnerships. PNU is a women’s university with 50,000 students (57 percent studying STEM subjects) and its own metro system. The university is interested in broad cooperation agreements covering study abroad, joint programmes, exchange, and PhD, particularly in the areas of renewable energy, computer science, digital media, and sports.
The New Zealand delegation with the Director of International Cooperation and Director of Strategic Partnerships at Princess Nourah Bint Abdulrahman University in Riyadh
Saudia Arabia has a new Custodian of the Two Holy Mosques scholarship programme that aims to send 70,000 students to top-ranked universities by 2030. In the UAE, ENZ met with the Scholarships Office of the Presidential Court in Abu Dhabi to discuss New Zealand as a destination for this prestigious programme. Approval of New Zealand universities by government agencies in Saudia Arabia and the UAE would have a positive impact on New Zealand’s engagement with other government ministries and funding bodies in both these countries as well.
ENZ’s Regional Director Americas, Middle East & Europe, Amy Rutherford, said this delegation visit was a valuable opportunity to engage with senior education officials in Riyadh on this new scholarship programme as well as exploring institution-to-institution partnerships.
“We have emphasised to Saudi officials New Zealand universities’ areas of expertise that align with the subjects set out under the programme. However, getting New Zealand onto the Saudi Arabian government’s list for scholarships will take regular and persistent engagement from NZ Inc partners and education institutions,” Amy said.
“The approval of New Zealand education providers [on the list] would be an important signal of the high quality of New Zealand education and potentially support our involvement in other areas of government funding, such with the National Institute for Education and Professional Development, the Technical and Vocational Training Corporation (TVTC), or the Ministry of Culture and the Ministry of Tourism.”
ENZ’s Senior Advisor, Middle East and Europe, Bronwyn Shanks, said the delegation visit was a good opportunity to grow vocational education links and reengage with New Zealand alumni in the region.
“As Saudi Arabia works to diversify its economy and upskill its population in line with Vision 2030, there are clear opportunities for Te Pūkenga. There is a cooperation agreement on the table with TVTC, and the new Wa’ed scholarships pathway is focused on vocational education and training.
“We engaged with many New Zealand alumni who were very positive about their experiences in New Zealand and the opportunities a New Zealand education has created for them. The real excitement recently has been around Rayannah Barnawi, the first Arab woman to go into space, who is a University of Otago graduate,” Bronwyn said.
Read more about University of Otago graduate Rayannah Barnawi
The New Zealand delegation with Ambassador Richard Kay and Second Secretary Jess Minehan-Fitzgerald from the New Zealand Embassy in Abu Dhabi, with officials from the Scholarships Office at the UAE’s Presidential Court
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New Zealand education in focus during Prime Minister’s trip to China
Education elements featured strongly in the Prime Minister’s Trade Delegation to China helping raise the visibility of New Zealand as an education destination for Chinese students.
To launch the trip, the delegation joined the Prime Minister at a Showcasing New Zealand event held at the New Zealand Embassy in Beijing to promote New Zealand as a travel and study destination. ENZ invited key media, influencers, and Chinese and New Zealand students to interact with the Prime Minister. This sparked significant local news coverage, amongst leading Chinese state media, setting the tone for the visit and highlighting the significance of international student exchanges between New Zealand and China. New Chinese media outlets also were seen covering New Zealand education as a topic for the first time.
Group photo at Showcasing New Zealand event! (It was a kiwi bbq)
The Prime Minister also gave an address at Peking University to students, media, and the New Zealand delegation. To read the full speech, please visit the Beehive website.
Peking University is host to the New Zealand Centre. Established in 2007 as a collaborative project between Peking University and the University of Auckland, the New Zealand Centre at Peking University has grown to represent all eight of New Zealand’s universities and enable high-level engagement across a range of departments and faculties. During the visit to the University on 28 June, the Prime Minister, with Hao Ping, Chair of Peking University Council and Gong Qihuang, President of Peking University, the Ambassadors of New Zealand and China, and representatives of the New Zealand Centre launched the Rewi Alley Professorship.
There were also other several significant developments in our bilateral education links with China that were achieved while there. These included:
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
- Signing of a Strategic Partnership between Education New Zealand and Air New Zealand to support international education mobility and joint promotion in China. To read more, please visit the article on ENZ Collaboration with NZ Inc Agencies in China.
- The education delegation meeting with the Vice-Minister of Education Chen Jie (responsible for international cooperation) and China Ministry of Education officials. The meeting underscored the importance of a strong government-to-government relationship and provided a chance to showcase the education sectors present within the New Zealand delegation and discuss areas of existing and potential cooperation.
- A Sustainability Roundtable with a focus on education involving the education sector delegation and Chinese education partners.
It was a busy, challenging, insightful and ultimately very rewarding week. The education delegates also shared their own feedback. John van der Zwan, Executive Director Schools International Education Business Association reflected that the mission to China was hugely valuable and a chance to get high level insights into working with Chinese officials and agents following the pandemic.
“The mission was also a special opportunity to engage with the Prime Minister and other government officials on the role and importance of international education for our school sector,” he said.
Executive Director of English New Zealand, Kim Renner, noticed the shift in how New Zealand is profiled in China compared to many years ago and echoed the response from other delegates that the visit was valuable for the representatives of the education sectors.
“China is a development market for most of our members, so it was a great opportunity for English language to be part of this important delegation, particularly the meetings with the Vice Minister of Education and JJL Overseas Education Agency.”
“While seeing the country is a key part of study travel, we know that inbound students also want an immersive experience focused on people, cultural exchange and making connections. This was certainly showcased during the visit and was received very positively by all those we engaged with”, added.
ENZ would like to offer its sincere thanks and congratulation to everyone who was involved in the preparation and planning for the visit and gives special recognition to the education sector representatives on the Prime Minister Trade Delegation.
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
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Tribute to a longtime friend of New Zealand
Education New Zealand Manapou ki te Ao (ENZ) would like to share a tribute to the memory of KC Yong, Chairman of SELSET Education, Malaysia, particularly to his tremendous contribution over a lifetime to growing the education relationship between New Zealand and Malaysia.
KC – as he was fondly known – first connected with New Zealand as an international student studying engineering at the University of Auckland. His experience studying and living in the country left him with a deep, lifelong appreciation for New Zealand education.
It was likely this close connection to New Zealand that led KC to set up SELSET Education, a pioneer New Zealand specialist education consultancy in 2002. Over the past 21 years, KC’s efforts have seen SELSET grow to become the largest Malaysia-based education agency recruiting international students for New Zealand.
ENZ’s Regional Director – Asia, Ben Burrowes, said it was a real privilege to have known and worked with KC, who was so passionate about New Zealand education.
“KC and his son Rick – as well as their extended family who work for SELSET – have held close working relationships with our international education sector for decades. KC’s passing is a huge loss. I would like to personally acknowledge his immense contribution to the education relationship between New Zealand and Malaysia over the last few decades.”
ENZ’s Acting Market Manager – Malaysia and Indonesia, Naluri Bella, also recalls her association with KC Yong and SELSET Education.
“KC was a pioneer in the international education space for Malaysia and will certainly be missed. His legacy lives on in his family and team at SELSET Education.”
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Around the world in five
Asia
India’s path to internationalised higher education
India's higher education system is expanding internationalisation efforts to retain students and enhance global competitiveness. The National Education Policy (NEP) 2020 focuses on cross-cultural understanding and fostering global perspectives. The government encourages collaborations with foreign universities and has established foreign campuses in India to offer world-class education opportunities at home.
North America
US sector applauds gov’t export strategy
The US government's National Export Strategy includes international education for the first time, recognising its importance for the country's global competitiveness. While stakeholders celebrate this move, they urge the government to take further action to protect and strengthen the US's position as the leading destination for international students.
South America
In 2022, Brazilian agencies experienced significant growth in business volumes, with language plus work programmes being highly requested by students. The total number of students placed by surveyed agencies was 7,802, and overall business growth reached 57%. The preferred destinations remained the UK, United States, Canada, South Africa, and Australia, with more students planning to study abroad for higher education.
Europe
Record number of international students for Spain's universities
Spain's international student population surged by 13.6% in the 2021/22 academic year, reaching a record 170,222 students, led by significant growth from Latin American countries like Colombia and Ecuador. The top ten markets all exceeded pre-pandemic levels, with efforts underway to improve work opportunities for non-EU international students.
Africa
Nigerian students rush to secure UK places before dependants ban
International students are applying to UK universities for September 2023 to avoid a forthcoming ban on bringing family members from 2024. Nigerian applications have surged, while some Indian students explore alternative study destinations like such as Canada and Australia.
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ENZ Chair optimistic for the future of international education sector
The New Zealand international education sector should be optimistic about its future.
This was the message the Chair of Education New Zealand Manapou ki te Ao (ENZ), Tracey Bridges, delivered to members of the sector attending the New Zealand International Education Conference Ki Tua in Christchurch (New Zealand) today.
The conference is the first in-person gathering of the sector since 2019 and attracted more than 590 guests and sector representatives.
Speaking at the opening plenary session of the conference, Ms Bridges said that just as the sector had much to celebrate in the shared endeavours and achievements of the past 30 years, there was also cause for optimism looking forward.
“I’m optimistic about the future of this sector, and the contribution it can make to all the people in Aotearoa (New Zealand) and beyond.”
Ms Bridges said this optimism was underpinned by the diversity and strength of the sector that spans schools, polytechnic institutions through Te Pūkenga, universities, private training establishments (PTEs), English language schools, Education products and services, and Wanaga.
Another key strength was the industry’s ability to adapt.
“In early 2020 our world changed forever, and in the three and a half years since, we have all had to – time and time again – prove our ability to adapt.
“I want to acknowledge the work that everyone has done in recent years, and to acknowledge the fact that you continue to adapt to meet these challenges.
“Your presence here today is testimony to your resilience and commitment to ongoing change. So I’m optimistic not because everything will now return to the old normal, but because I know that together we will find ways to forge a new approach that’s right for the time we are in: we will continue to seek our ‘pae tawhiti’(distant horizon)”.
Ms Bridges said ENZ had also refocused and confirmed its approach for the coming 12 months by concentrating on Focus Area One of the refreshed 2022 New Zealand International Education Strategy, “helping providers of international education build back their bases through inbound student mobility growth”.
While prioritising its resources and targeting its efforts, ENZ had not lost sight of the need to build long term resilience and stability, and had a number of initiatives in this area, consistent with Focus Area Two. This had involved hosting a visit earlier in August of Professor Martin Bean, and work through the COVID-19 Response and Recovery Fund (CRRF) to explore the diversification of products, services and modes of delivery.
ENZ was also looking forward to working alongside Ōtautahi, Christchurch to bring the ICEF Australia New Zealand Agent Conference to Christchurch in April next year.
Ms Bridges also acknowledged the importance of leveraging diplomatic engagement and Ministerial travel to enhance New Zealand’s reputation as a partner for international education.
“The value of these initiatives is shown in the response to recent promotional trips to India, the US and Canada. More recently, education was a significant part of the Prime Minister’s visit to China where its importance as part of our bilateral relationship was mentioned in almost every major engagement.”
This had continued with the conference welcoming the People’s Republic of China as the Country of Honour, with the Minister for Education, His Excellency, Huai Jinpeng joining the conference as a keynote speaker on Friday.
A full transcript of the speech can be found here.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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NZ EdTech’s taking a diversified and leading message to the Australian digital education market
ENZ had a stand at NZTE’s pavilion with six of the eight EdTech who had expressed an interest in attending EduTech as part of an ENZ delegaton, showcasing their products alongside NZTE’s five customers. The companies in the ENZ delegation included Pacific Kids' Learning, Nutriblocks, PipiLearning, Jix Reality, PolyMath and Code Avengers and the Student Volunteer Army were also part of the wider ENZ delegation. This diverse group of technology providers from K-12 to Vocational Training and Education (VET) and Higher Education (HE) provide a range of digital education solutions including numeracy, literacy, financial literacy, STEM, programmes for neuro diverse learners, Pacific based and culturally responsive digital tools, immersive digital education experiences and health and wellbeing educational games.
PolyMath Co-Founders Sophie and Christian Silver (second and third from left) talking with attendees at their EduTech Melbourne 2023 stand.
ENZ’s participation supports Focus Area Two of the New Zealand International Education Strategy which is to ‘Build a new international education future’. In taking NZ EdTech offshore, ENZ’s goal is to show how Aotearoa New Zealand is leading in education innovation while also helping NZ EdTech companies explore and understand the export opportunity in Australia in a low-risk and low-cost way.
ENZ’s Business Development Manager | Kaiwhakawhanake Pakihi, Alana Pellow, said that having a stand on NZTE’s pavilion gave ENZ’s delegation profile and extra visibility during the Expo. This included the opportunity to promote their products, a presentation slot to pitch their products, visibility of their collateral and the opportunity to engage with expo attendees over the two days of the event.
“All six EdTechs on our stand generated a total of 80 prospective customer and partner leads, with one company signing a contract with a local university while there.
“All met with decisions makers and government education officials, explored opportunities to partner with other NZ EdTechs and refined their thinking and business planning on the opportunities presented by the Australian market. They all referenced the significant value of being ‘in market.’”
Nutriblocks Co-Founder Dr Claudia Leong and Tech Programme Developer Tim Kern presenting at EduTech Melbourne 2023.
ENZ also sponsored the NZTE networking dinner for the combined 13 EdTech businesses. Invited guests included representatives from the Victorian Department of Education and Training, Victorian Association of State Secondary Principals, Matterworks/Board Director and the NSW Department of Education. Both Education Departments set the scene for the education technology landscape in NSW and Victoria and the journey both states are on in digital adapting and adopting specifically in K-12.
ENZ also supported giving broader visibility of Aotearoa New Zealand’s expertise in digital education and secured two speaker sessions for the EduTech VET conference stream. Norie Ape, Digital Product Manager for Te Pūkenga, presented on ‘Collaborative Innovation: Transforming Vocational Education through Technology and Work Based Learning’ while Elizabeth Asbury, Director of Pipi Learning also spoke on ‘Cultural responsive and designed for neurodiversity in the Vocational Education and Training sector’. Both sessions were well attended and Norie and Elizabeth have been approached for further discussions involving contracting their EdTech services.
Norie said it was a huge privilege to spend time together connecting on our shared passion for better outcomes for our learners, employers, and our colleagues.
“We had two incredible days of meeting, learning, and collaborating in person with awesome humans using Tech 4 Good in Melbourne. Time now to recover and setup all those post conference connections to further the new relationships forged and consider how to embed new ways of collaboration in and beyond.’’
Norie Ape, Digital Product Manager for Te Pūkenga (second from left) with Code Avengers Founder, Hamish Day (far right) and Bradley Hansen (left) plus Karl de Borst (second from right) of Amazon Web Services.
At the conclusion of EduTech Melbourne 2023, Alana shared here top three takeaways from the conference.
“Firstly, nothing beats being on the ground in market, to understand the needs of educators and the opportunity that exists.
“Secondly, there is power in the collective ‘we’ when Aotearoa New Zealand turns up en masse, in market. Collaborating and having deep relationships with other NZ Inc agencies adds greater support to the sector and provides one door to our government, truly putting the customer at the centre.
“My last takeaway is how the Australian education ecosystem is embracing all that technology offers without throwing learners or indeed educators to the kerb. We could learn more from our Australian education colleagues and how they are using digital to create competitive advantage that supports their international education success alongside building their domestic market citizens ‘fit for future’ capability”, said Alana.
Next stop for NZ EdTech companies with ENZ is EduTech Asia in Singapore this November. Any NZ EdTech and Education publisher companies or education providers looking to be involved in education technology related Conferences and Expos can contact Alana Pellow on alana.pellow@enz.govt.nz