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Raising the profile of NZ’s PTEs with China education agents
In China, large education agencies play an important role in raising the awareness of a New Zealand education to prospective students and their families. For this reason, 10 director-level representatives from the largest Chinese agencies were invited to join a Famil tour by Education New Zealand Manapou ki te Ao (ENZ) to demonstrate in person how New Zealand offers a modern, high quality and sophisticated learning environment for Chinese students.
In early May, the group visited education providers in Dunedin, Invercargill, and Auckland with a full and varied programme including visits to high schools, a primary school, universities, institutes of skills and technology, and private training establishments. There were also several cultural and tourism activities planned as well as networking events with economic development agencies, private training establishments and English language schools.
A key part of the Famil was the networking function held at the end of the week of activities at Media Design School in Auckland, providing a platform for New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELS) to engage directly with the visiting agents. Representatives from 24 providers from Auckland, Christchurch and New Plymouth attended the event.
ENZ’s General Manager Māori, Ed Tuari, welcomes the guests to Media Design School with a mihi and welcome.
The event included opening remarks by ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, who reiterated to the education agents that New Zealand’s PTEs and ELS play a vital role in New Zealand’s international education ecosystem.
“Our PTEs and ELS are renowned for their innovative programs, real world and practical approach and strong commitment to student success and employability.
These institutions equip students with the skills and knowledge needed to thrive as global citizens in today’s interconnected world.”
ENZ’S General Manager Sector Engagement and Innovation.
On behalf of ENZ, Wendy also expressed her appreciation to the agents for their ongoing collaboration and support, saying that the agents’ promotion of New Zealand PTEs and ELS opens doors for Chinese students to access world-class education and invaluable international experiences.
A panel discussion took place, focusing on the opportunities and challenges in the China market, featuring three directors moderated by Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair.
During the panel discussion, the agents suggested that providers could enhance their promotion efforts in China by highlighting employment opportunities and utilising Chinese social media to share the most up-to-date information.
Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair (left) facilitates a panel discussion on the opportunities and challenges in the China education market.
With the formalities out of the way, our education providers had the opportunity to mix and mingle with the education agents.
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New Zealand teens rank among the best for creative thinking
New Zealand is the among highest-performing education systems for creative thinking, ranking fifth in the world out of 81 countries, with an average score of 36 points per student that is higher than the OECD average of 33 points.
Education New Zealand Manapou ki te Ao Acting Chief Executive, Dr Linda Sissons said she was delighted to see New Zealand students stand out globally for creative thinking.
“New Zealand classrooms adopt a hands-on, practical approach to learning that encourages students to express their ideas, and to think critically and collaboratively.
“Creative thinking is a valuable quality that also enriches the outputs of a wide range of tertiary and career fields, from arts, engineering, technology and biomedicine to infrastructure and mathematics.
“We are pleased to see this approach endorsed in the latest PISA tests,” Dr Sissons said.
The PISA 2022 creative thinking data provides insights into how well education systems are preparing students to think outside the box in different contexts. This was the first time that the PISA test measured the ability of students to demonstrate creativity, specifically their ability to come up with original and diverse ideas.
Between 60-70 percent of students across participating OECD countries also reported that their teachers value their creativity, that they encourage them to come up with original answers, and that they are given a chance to express their ideas in school.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao+64 21 479 649
Notes to Editors:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Indigenous internationalisation a hot topic across North America
The topic of Indigenous Internationalisation has been proving a popular one at international education events across North America recently. Education New Zealand Manapou ki te Ao (ENZ) Associate Director of Engagement, Natalie Lulia, was asked to share her thoughts alongside experts in panel discussions in both the United States and Canada in May and June. The invitations offered a good opportunity to showcase the important work that Aotearoa New Zealand is doing in indigenous-to-indigenous engagement and internationalisation and our unique approaches to international education.
It was at the 76th annual NAFSA Association of International Educators conference in New Orleans that Natalie was first invited to take part in a panel talk on the subject “What is indigenous-led internationalisation?”. Natalie was joined on the panel by Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, and Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu.
The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice.
The panel was moderated by DuBois Jennings, ENZ’s Director of Engagement North America, who noted that the session was extremely well attended.
“It was very inspiring listening to our panel of experts share their thoughts with a very attentive audience. It was so popular that people were standing at the back, which is indicative of how the global international education community values our expertise in this area,” said DuBois.
A te ao Māori approach to education was then the feature of Chief Executive for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty, who delivered a powerful keynote address at the British Columbia International Education Week Conference in Vancouver in June. Natalie joined Professor Doherty in a panel presentation on: ‘Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving.’ Also on the panel were Sarah Child and Kelly Shopland from North Island College in British Columbia, Canada who had recently returned from visiting Aotearoa New Zealand with a group of indigenous Canadian students in May.
ENZ’s Natalie Lulia participating in the panel discussion on ‘T Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving’ at the British Columbia International Education Week Conference in Vancouver in June.
Professor Wiremu Doherty, CE of Te Whare Wānanga o Awanuiārangi, delivers his keynote address on Māori education at the British Columbia International Education Week Conference in Vancouver in June.
Natalie said that it was an honour to have been invited to speak at both events, alongside experts who are the driving forces behind this work within iwi, universities, and government agencies in Aotearoa New Zealand.
“International educators around the world are showing increasing interest in the unique approach we take to international education here in Aotearoa New Zealand. We are seen as a country that is leading the way in indigenous-to-indigenous engagement and internationalisation.
“These opportunities are not just a chance to share our experiences, but importantly an opportunity to learn from each other. We can learn from indigenous educators, thought leaders and communities here too - this is important in building reciprocal and meaningful partnerships,” said Natalie.
Natalie added that “This is a key area that Aotearoa New Zealand can leverage to support student mobility, research collaboration and partnerships with institutions around the globe. ENZ will continue to work with our education partners, Māori and indigenous communities and use these platforms to share our expertise and ultimately grow indigenous international education for our country”.
Upcoming platforms to continue showcasing Aotearoa New Zealand’s approach to indigenous internationalisation will take place at the next Global Inclusion 2024 Annual Conference in Washington DC on 29 October to 1 November. Then in March 2025, the ENZ North America team will be leading a one-day symposium highlighting indigenous international education at the Forum on Education Abroad conference in Toronto, Canada.
If anyone is interested in connecting with the ENZ team in North America to have a chat about this topic or receive further information, please email northamerica@enz.govt.nz.
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New Zealand PTEs elevate profiles with inaugural Philippines Roadshow
The roadshow, the first of its kind to be held in the Philippines, took place from 10 to 16 June, featuring nine PTEs: ACMI New Zealand, academyEX, Auckland Institute of Studies (AIS), Auckland Pilot Training Group, ICA New Zealand, IPU New Zealand, Kalandra Education Group, UP Education, and New Zealand Skills & Education Group. Golden Summit was tasked with delivering the events in Manila, Bacolod, and Cebu.
The roadshow included an agent seminar and agent-led fairs. During the agent seminar in Manila, PTEs presented their offerings to an engaged audience of 37 Filipino education agents, who showed strong interest in the PTE programmes. The roadshow then continued with agent-led fairs in Bacolod and Cebu, drawing 370 and 150 visitors, respectively.
Standing room only at the agent-led fair in Bacalod.
ENZ’s Market Manager, Chor Pramoolpol, led the roadshow and commented that the agent seminar facilitated in-person interactions between PTEs and education agents interested in promoting New Zealand PTEs in the Philippines,
“The agent-led fairs provided prospective Filipino students and their families the opportunity to gather reliable information about studying at New Zealand PTEs by directly communicating with PTE representatives.
“In the recently released full year 2023 enrolment data, the Philippines comes in as the 8th largest partner country for New Zealand and saw a 131% increase in students enrolling with New Zealand education institutions from 2022 enrolments (1,933 vs 835 students). 51% of these total enrolments were for the PTE subsector which shows just how popular they are amongst Filipino students. Our roadshow was therefore very timely to capitalise on the interest from this market,” added Chortip.
Filipino education agents in Cebu hearing about the creative learning spaces that PTEs in New Zealand provide their students.
Ann Gooco, Senior Marketing Manager at International College of Auckland (ICA) said that she thoroughly enjoyed presenting ICA’s programmes and offerings to education agents in Makati City and to the many students in Bacolod and Cebu.
“I found the experience incredibly rewarding. These gatherings allowed me to bond with the education agents and other PTE representatives, adding to the overall positive experience,” added Ann.
Anyone interested in receiving information about the student market in the Philippines can email our Market Manager for the Philippines, Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz.
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ENZ roadshow heading to South America in 2025!
The South American region has significant potential to grow international student numbers to New Zealand. ENZ is excited to help facilitate this growth with a series of agent-facing events in Bogota, Colombia, São Paulo, Brazil, and Santiago, Chile.
Representatives from all New Zealand's education subsectors are invited to participate, with New Zealand Private Training Establishments (PTEs) and English Language Schools (ELS) particularly encouraged, seeing as both subsectors have been identified as having significant opportunities for growth in this region in ENZ's 2024/25 Business Plan.
The events offer New Zealand providers the opportunity to deliver presentations to local education agents, meet with them one-on-one, and network at a closing function.
ENZ's Director of Engagement for Latin America, Javiera Visedo, said that these seminars will offer a great opportunity for New Zealand institutions to reconnect with high performing South American education agents.
“In 2023, we had 3,124 students from Latin America studying in New Zealand which is a 68% increase from 2022 but a long way off pre-Covid levels,” said Javiera.
She added “in organising this series of events for early next year, we want to to keep facilitating the ongoing connection of New Zealand’s providers with key agents in the region, putting New Zealand front of mind as they assist students in their international study decision making processes".
Any education providers who are interested in receiving more information about the events and register to attend, can do so here - https://enzevents.eventsair.com/EduNZ/2025-south-america-roadshow/info.
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Special offer on ICEF Academy NZ Education Agent Course
ICEF Academy, the professional training arm of ICEF, has launched a new online course that is designed to equip education agents with the resources they need to provide the highest quality of guidance to students wishing to study in Aotearoa New Zealand.
The New Zealand Education Agent Course (NZEAC) has been developed in collaboration with Education New Zealand Manapou ki te Ao (ENZ) and adds to the ICEF Academy’s portfolio of destination training.
ICEF is now offering a promotional rate for readers of E-News. Education agents can use the code NZEAC30 during checkout to purchase the exam with a 30% discount. This offer is available until 31 December 2024.
Since its 27 June launch date, the course is already proving popular. As of 14 August, 618 education agents have enrolled in the course, 532 have started, 127 have completed the course, and 16 have graduated.
Commenting on the course’s uptake, Sahinde Pala, General Manager Sector Services at ENZ said it was encouraging to see that the course was proving popular amongst education agents.
About the course itself, she said “The course offers comprehensive insights for education agents to help them advise students on study in Aotearoa New Zealand. It will help them become better informed about the country’s policies, culture and education system so that their advice to students is current, accurate and helpful.”
In undertaking this course, education agents will have the opportunity to study modules which will encompass New Zealand’s culture and history, education system, work policies and legislation, as well as effective student recruitment and support. The course is self-paced and free, however those seeking to highlight their knowledge as a destination New Zealand specialist have the option to undertake a paid certification exam, for which the 30% discount applies.
Education Agents interested in learning more about the New Zealand Education Agent Course can learn more at: New Zealand Education Agent Course (NZEAC) | ICEF Academy. Education agents are also reminded to register with AgentLab to keep up-to-date with all agent-related news and information.
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Education links recognised during Prime Minister’s Trade Mission to Malaysia and Republic of Korea
Prime Minister Christopher Luxon’s recent Trade Mission to Malaysia and the Republic of Korea involved a wide range of education-related events. They proved the perfect opportunity to recognise New Zealand’s education cooperation with both host countries while also raising New Zealand’s education brand awareness. The events also highlighted the strong people-to-people connections that were started through international education and continue through links to alumni and the industries they have gone on to work in.
Prime Minister Christopher Luxon speaking at the New Zealand-Korea Education Partnership Ceremony in Seoul held on 5 September.
Representing our sector during the Mission was Professor Grant Edwards, Vice Chancellor of Lincoln University, and John van der Zwan, Executive Director of Schools International Education Business Association (SIEBA). Education New Zealand Manapou ki te Ao (ENZ) and NZ Inc agencies worked closely with the sector delegates on the education components of the Mission which included two education-related arrangement signings, education representatives at the two Gala Dinners, the Green Room with Influential Alumni event in Kuala Lumpur, and the New Zealand – Korea Education Partnership Ceremony in Seoul.
Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with Universiti Putra Malaysia.
Joining the Mission for the education elements of the programme was ENZ’s Acting General Manager – International, Mr Ben Burrowes. Mr Burrowes said that having education representatives and dedicated education components feature strongly on the Prime Minister’s agenda supports the education sector with our brand awareness and elevates New Zealand’s reputation in these two important source countries for international students.
"During the series of events, Prime Minister Luxon highlighted the strong connections between our people that have been nurtured through education.
“At one of the alumni events in Malaysia which featured Malaysian alumni who are now influential leaders in politics, business, science, and education, Prime Minister Luxon spoke of the importance of such alumni networks in fostering these connections,” said Mr Burrowes.
While in Korea, ENZ’s Acting General Manager International, Ben Burrowes, provided an appreciation gift to our school sector partner, Seoul Metropolitan City Office of Education to recognise their commitment to supporting young learners through global citizenship initiatives.
Professor Edwards said that he found the discussions on trade and education with Malaysia and the Republic of Korea highly valuable.
“Lincoln University signed two significant agreements during the trip: firstly, we signed an MoU with Universiti Putra Malaysia to advance research collaboration in agriculture and food security, and then a second MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) to support student training in specialised agricultural education programmes.
“The new agreements will broaden Lincoln University’s collaborations with international institutions and further expand Aotearoa New Zealand’s global education partnerships,” said Professor Edwards.
Professor Grant Edwards of Lincoln University with Prime Minister Christopher Luxon at the signing of a MOU with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) in Seoul.
Representing the school sector for the Republic of Korea leg of the Mission, John van der Zwan of SIEBA provided remarks at the education event on fostering school cooperation and participated in local education site visits after the Trade Mission programme concluded. Mr van der Zwan also visited a local education agency and a school in Seoul where he taught twenty years ago.
Executive Director of SIEBA Mr John van der Zwan speaking at the New Zealand-Korea Education Partnership Ceremony.
Mr van der Zwan said that the Trade Mission was a special opportunity to join with the Prime Minister to promote the New Zealand school sector for international education.
“Our schools are seen as world-leading, providing excellent education to students from the Republic of Korea. The education event organised by ENZ and attended by the Prime Minister was a highlight for SIEBA with important connections made with education officials looking to strengthen people-to-people links with schools in New Zealand,” said Mr van der Zwan
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Viet Nam Market Insights: Opportunities and Challenges for New Zealand's PTEs and ELS Providers
On 29 August, Education New Zealand Manapou ki te Ao (ENZ) held an Insights Accelerator session for representatives from Private Training Establishments (PTEs) and English Language Schools (ELS) across New Zealand. ENZ’s Market Manager - Viet Nam, Van Banh, delivered a presentation that outlined Viet Nam’s current market trends, barriers to student recruitment, and essential tips for providers aiming to strengthen their presence in this dynamic country.
The session had 30 representatives from 20 PTEs attending, demonstrating how New Zealand education providers are recognising the opportunities for growth given the country’s expanding economy and growing middle class. As Van noted " Viet Nam offers significant growth opportunities, but success will require a tailored approach that addresses both the evolving demands of Vietnamese students and the competitive landscape."
The demand for English language skills is particularly high in business, technology, and education, as Vietnam continues its global integration. This makes New Zealand's high-quality ELS programmes attractive.
For PTEs, the country's growing economy requires a workforce with practical, vocational skills, which New Zealand’s providers are well-positioned to offer. Many PTEs and ELS institutions provide pathway programmes that help students transition into higher education or industries with globally recognised qualifications, Vietnamese students are attracted to New Zealand programmes that enhance employability both in Viet Nam and internationally.
Van added that despite these opportunities, there are some challenges.
“Tough competition from other study destinations and the changing preferences of Vietnamese students—away from traditional English and vocational courses—will require providers to adapt and innovate. The country's rapid development and young population present long-term growth potential, but strategic planning and market responsiveness will be key,” said Van.
The slides from the Accelerator Session can be found here. You can also watch a recording of the session here - https://youtu.be/KQE22JV1t2w
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ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
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‘Unlock Your Future with New Zealand PTEs’ webinar series for the Indian market
According to 2023 enrolment data, India is the largest source of students for New Zealand’s Private Training Establishments (PTEs). To ensure agents in India are receiving the most up-to-date and relevant information on the quality and range of courses at New Zealand PTEs, ENZ has launched its ‘Unlock your Future with New Zealand PTEs’ series.
The series is designed to cover different programme areas offered by our PTEs. The first session, held in October, focused on Engineering, Technology, and IT programmes and proved popular with 62 education agents participating. Attending the session from the PTEs, were representatives from academyEX, Auckland Institute of Studies, Aspire2, International College of Auckland, Media Design School, New Zealand Skills and Education Group, Whitecliffe College, and Yoobee College. During the webinar, these representatives introduced their programmes, discussed pathway opportunities, job prospects after graduation, and shared alumni stories.
Ruth Cooper, Co-chair of Quality Tertiary Institutions and Country Director of Media Design School said that this series aims to give education agents a clear understanding of New Zealand PTEs.
“Indian students make up the largest group of international students at our PTEs and education agents play a crucial role in facilitating this.
“We want Indian education agents to have a clear understanding that New Zealand PTEs provide high-quality, government-recognised, and student-centred education. They are well-connected to industry and offer a wide array of courses and programs at various levels,” said Ruth.
“These webinars help providers establish and strengthen relationships with Indian education agents and equip them with valuable information to share with prospective students,” she added.
Register for the next webinar
There will be one more session held before the end of the year on Tuesday 19 November with more to follow in early 2025. The 19 November session will explore education options in food, hospitality, personal services, health, agriculture, and environmental studies. Education agents for the India market can register for this session here.
