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NZ among top 10 preferred educational destination for Brazilian students
According to the latest survey by Belta (Brazilian Educational & Language Travel Association), New Zealand ranks seventh on the list of preferred educational destinations for Brazilian students. The survey interviews 836 students and 569 international education agents along with companies who work in the international education sector in Brazil.
Respondents who chose New Zealand said their choice was based on New Zealand’s excellent positions in various international rankings for quality of life, education, civil rights protection, government transparency, and women's safety/rights. Other factors are being able to study and work during the study programme, and New Zealand’s natural beauty and cultural attractions.
International education professionals attended the Belta survey launch event. Photo credit: Belta
According to the survey, the main objective of students participating in a study abroad program is to fulfil the dream of experiencing different countries and cultures (39.6%); the second is the interest in language studies (27.2%).
The majority (77%) of those who said they went abroad to learn a new language chose English when travelling. The quality of education is another reason cited by respondents who chose New Zealand. All universities in New Zealand are ranked among the top 2% in the world by major international indices, such as QS World Universities and THE – Times Higher Education.
Bruna de Natale, Education New Zealand Manapou ki te Ao (ENZ) Market Development Manager in Brazil, said, “The Belta survey is the most important source of consistently updated international education data in Brazil. It is very encouraging that Brazilians continue to perceive New Zealand as a safe, trusted and quality education to develop their academic and professional goals.,”.
The data from the Belta Survey 2024 reinforces the international Better Life Index, which measures variables that constitute the quality of life in countries of the Organization for Economic Co-operation and Development (OECD). In this survey, New Zealand is ranked as one of the best countries in the world to live in.
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ENZ launches new tool to help students with visa application process
Developed as a resource for both students and education agents, the video guides students through the steps of applying for a visa to study in Aotearoa, New Zealand. The video, now available in English, Chinese, Korean, Japanese and Thai, offers students helpful tips to increase their chances of a successful visa application outcome.
As we near the October and March period when Immigration New Zealand (INZ) receives its highest volume of visa applications it is important that students not only apply early for their visa but also complete their application properly to ensure it is processed as quickly as possible. INZ recommends that students apply at least three months before their intended travel date to give them the best chance of having their application decided in time.
The visa videos are free to download from Brand Lab and can be used across the marketing channels of individual education providers. The English language version of the video is also publicly available on YouTube and on the Study with New Zealand website.
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NZ-GRADS scholars come together at annual science meeting
The NZ-GRADS programme awards scholarships to students from developing countries who are passionate about researching topics related to greenhouse gas emissions from agriculture systems, primarily livestock. The scholarship programme is funded by MPI and managed by Education New Zealand Manapou ki te Ao (ENZ).
The seven scholars were supported to travel to Wellington by MPI, while ENZ organized the travel and scholar engagement for the day. This event not only allowed scholars the opportunity to hear cutting-edge research relevant to their own fields, but to also to connect with each other, and fellow scholars and researchers. The scholars are currently studying towards their PhDs across the motu at the University of Auckland, Massey University, the University of Waikato, the University of Otago and Lincoln University.
ENZ Director Scholarships Carla Rey Vesquez said getting the scholars together in-person enabled lively discussion between the scholars and attendees.
“I was delighted to witness the excitement and ideas emerging from the conversations. The NZ GRADS scholars are a vibrant group of people dedicated to creating a greener future both in New Zealand and back home.
“Attending in-person was critical in cementing their understandings of research in their own fields and the wider science community in New Zealand,” she added.
The event was very well received by scholars, with Kirill Bogdanov commenting “this was an excellent experience to be around people who support science and especially listen to the questions they asked - it is valuable to know what the investors expect from your research.”
“New Zealand is giving me a marvellous opportunity to perform high-quality research, communicate with interesting people, and be on my own adventure in a land far, far away,” he added.
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ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.
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Insights for PTEs & ELS on how to better attract students from China
In June, participants from Private Training Establishments (PTEs) and English Language Schools (ELS) in New Zealand were invited by Education New Zealand Manapou ki te Ao (ENZ) and the North Asia Centre of Asia-Pacific Excellence (CAPE) to attend a workshop looking at opportunities in China. The workshop was called “"Navigating the new dynamics of Chinese overseas students seeking to study with PTEs and English Language Schools."
Participants from PTEs and ELS at the June workshop co-hosted by ENZ and North Asia CAPE.
Following the conclusion of the workshop, a report was commissioned by North Asia CAPE and facilitated by ENZ, with Shanghai-based market research company China Skinny conducting an in-depth exploration of key topics discussed during the event.
The report, ‘Insights for New Zealand’s English Language Schools and PTEs to better attract Chinese students’, was launched at an event at ENZ’s Auckland office in September with participants from PTEs and ELS. Mark Tanner, founder and managing director of China Skinny presented the report putting a focus on:
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Building awareness of your institutions with your Chinese target audience.
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Considerations for PTEs and English language schools.
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Examples of how other institutions are marketing to their target audiences in China, with an accompanying checklist.
Richard Kensington, Principal of Academic Relations at UP Education, attended both the workshop and the report launch.
He said, “These initiatives by ENZ provided useful insights into Chinese students considering overseas vocational education, including some we were not previously aware of.
"It also reminded us of the significant potential in China’s vocational education market. We need to explore new, innovative ways to recruit students, rather than just relying on traditional methods,” continued Richard.
The report is based on insights drawn from a survey of 700 vocational and language school considerers and interviews with eight education agents in China. A copy of the full report can be found here - Insights for NZ's ELS & PTEs to better attract Chinese students.pdf
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ENZ Indonesia launches Kiwi Challenge 2024
On 21 September 2024, the Education New Zealand Manapou ki te Ai (ENZ) team in Indonesia proudly launched the fifth KIWI Challenge, continuing ENZ’s collaboration with New Zealand universities. Each year, the competition is co-hosted by ENZ and one New Zealand university with the University of Otago invited to participate in 2024.
This year, university students will participate alongside high school students for the first time. Their challenge is to propose solutions that support youth-led Small and Medium Enterprises (SMEs).
The in-person and online launch event featured a virtual keynote speech by Associate Professor Conor O’Kane, Head of the Bachelor of Entrepreneurship programme at Otago Business School. In-person attendees included Associate Professor Leah Watkins, Director of Masters’ Programmes; Regional Manager Sarah Ewing; and Otago Master of Entrepreneurship alumna Fasya Amasani, who delivered insightful sessions about the university. ENZ’s Market Manager, Naluri Bella Wati, also provided an overview of the competition regulations.
The event attracted approximately 100 attendees, all eager to engage with this inspiring challenge. ICAN Education, one of Otago and ENZ's agent partners, served as the on-ground organiser.
Students have until 31 October 2024 to register and send in their video submissions. Following this, the top five teams from both high school and university categories will be selected to pitch their entrepreneurial ideas in the finals, scheduled for 7 December 2024.
Promotional poster for the 2024 KIWI Challenge featuring this year’s event’s details.
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From the CE: New beginnings
Tēnā koutou katoa
This is my first column as Education New Zealand Manapou ki te Ao’s new Chief Executive.
To take up the role is an honour and a privilege. ENZ first came into existence while I was working at the Tertiary Education Commission, and I knew at the time that it was a special agency with huge potential.
My first three weeks in the job have been busy and productive. I have enjoyed getting around meeting our staff, our New Zealand Inc and sector partners, with more introductory engagements in the diary in the weeks ahead.
It is immediately clear that while the recovery is happening, and that students are returning, there is much to do, and no shortage of opportunity.
Later this month I’ll be heading to Beijing to attend the China Annual Conference and Expo for International Education (CACIE). New Zealand and China share a long and important relationship, and China remains our largest trading partner. I am looking forward to meeting with our education stakeholders during this visit, as well as meeting our team in market.
Lastly, I want to acknowledge Dr Linda Sissons and her incredible contribution as Acting Chief Executive over the past eleven months. I’ve really valued her wise counsel and am pleased I will be able to continue to draw on her deep knowledge and experience in her capacity as a member of the ENZ Board.
Thank you, Linda – he manawa tītī' koe – you are a person with great endurance, and ENZ has benefitted from your leadership over the past year.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
Around the world in five
Canada
In this policy opinion piece by the Director of the Centre for Refugee Studies at York University, Yvonne Su, she says that predatory learning institutions, not international students, are to blame for rising asylum claims.
Germany
New data from DAAD shows a record number of international students studying in Germany – reaching almost 380,000 last winter.
Hong Kong
Hong Kong will attract more overseas students, especially those from ASEAN and other Belt and Road countries and regions, to study in the city, John Lee, chief executive of China's Hong Kong Special Administrative Region, said while delivering his third policy address Wednesday.
Ireland
Technological University of the Shannon: Midlands Midwest, established in 2021, has expanded into the Middle East while eyeing India as a ‘big growth market’.
Malaysia
Tourism Malaysia has launched a new Edu+ programme, aimed at boosting ‘edutourism’, cultural exchanges and English language study in the country.
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From the CE: China, the GCC, and a warm welcome
Tēnā koutou katoa
Recently I arrived back to New Zealand after a whirlwind visit to Beijing to attend the China Annual Conference and Expo for International Education (CACIE).
While there, I was delighted to announce that New Zealand will be the Country of Honour at next year’s conference in 2025. New Zealand and China share a long and important relationship - it remains New Zealand’s largest trading partner and CACIE is the biggest international education conference in China – connecting professionals, researchers and international education stakeholders.
Overall, the visit was extremely useful and included engagements with the President of China Education Association for International Exchange (CEAIE), senior Chinese Government officials, opinion leaders and media, as well as visits to education providers and meetings with New Zealand Inc Agency heads. I also really enjoyed the opportunity to spend time with ENZ’s China team in market.
Ed Tuari from our leadership team has also just returned to New Zealand after undertaking a market confirmation exercise in the Middle East region. The purpose of the exercise was to connect with key stakeholders and partners working in the region to establish what opportunities are available in international education, and to explore what level of resource ENZ may need to allocate to the region in the future. His travels took him to the Kingdom of Saudi Arabia, State of Kuwait, the United Arab Emirates and the Sultanate of Oman.
Some good news to report on New Zealanders’ perceptions of international education and international students in New Zealand. The results from our latest survey show that 72 percent of respondents believed that international education and international students benefit New Zealand. This is similar to previous years' scores which is promising.
For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. 82 percent of New Zealanders agreed that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies. A thriving and sustainable international education sector needs the support of New Zealanders to create a welcoming environment for international students, so the results are pleasing to see.
Nau te rourou, naku te rourou, ka ora te manuhiri
With your food basket and my food basket, the visitors will be cared for.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
NZ forges fruitful partnership with Paraná state, Brazil’s education powerhouse
Following a visit to New Zealand universities in September by a delegation of authorities from Paraná state, Brazil, the Latin America Centre of Asia-Pacific Excellence organised a reciprocal trip for a group of New Zealand educational representatives to go to Curitiba, Paraná’s capital city. The purpose of the visit was for the New Zealand delegation to get a closer look at the research structure of this southern Brazilian state and discuss future pathways for collaboration between Brazilian and New Zealand students and researchers.
The public higher education system of Paraná is made up of seven state universities and three federal institutions spread across several cities, with in-person and distance learning. They are quality research and teaching institutions, with substantial scientific production capacity and academic prestige. Paraná state has a population of roughly 11 million people.
New Zealand delegation meets with representatives of the State Secretariat for Science, Technology and Higher Education of Paraná and deans of state universities.
During the meetings in the capital of Paraná, held in mid-October, there were several discussions with deans and vice-deans of state universities, representatives of the State Secretariat for Science, Technology and Higher Education and the Araucária Foundation, a state-funded institution that focuses on promoting high-level scientific research.
New Zealand delegation at the Araucária Foundation, which funds scientific research
The meetings were attended by Secretary Aldo Nelson Bona and his team; market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale; Nicole Freeman, from the Latin America Centre of Asia-Pacific Excellence; as well as representatives from 3 of the 8 New Zealand universities: Frank Bloomfield, from The University of Auckland, Leonel Alvarado, from Massey University and Jannik Haas, from the University of Canterbury.
Frank Bloomfield is deputy Vice-Chancellor, Research and Innovation at the University of Auckland. During the visit he highlighted the importance of collaborating internationally with other universities to undertake research and how one cannot conduct research in your own country alone.
"I’ve had the pleasure of leading two delegations to Brazil this year. Firstly, in April for the Faubai conference, when we also had the opportunity to talk to some professors from leading Brazilian universities. And now this visit.
“Despite our differing geographic and population sizes, the research priorities of our countries are very similar. We have heard from our colleagues here in Brazil that we have similar priorities but also similar problems,” said Frank.
“An example of this is in agriculture and how we need to think about using new techniques and new technologies such as genomics to improve our productivity in agriculture. This also applies to a whole host of different areas in which our priorities are similar including freshwater and culture, engineering, and chemical sciences, for example,” added Frank.”
