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• Announcing closing plenary speaker for NZIEC KI TUA 2024

  Drawing on his experience leading health care organisations and the health system in Aotearoa New Zealand, including during periods of significant change and uncertainty, Sir Ashley’s closing plenary session will focus on how to lead effectively now and in the future. He will talk to NZIEC KI TUA delegates about ‘leading through change and uncertainty’.   

  “We live in an increasingly volatile, uncertain, complex, and ambiguous world, which needs leaders to be agile and adaptable who can lead using different approaches than what we have used in the past. I am looking forward to speaking at NZIEC KI TUA on how we can lead in a world of rapid change and complexity,” Sir Ashley said. 
   

  Lead with Stories workshop by Jehan Casinader  

  Award-winning journalist and speaker, Jehan Casinader, will run a workshop, Lead with Stories at NZIEC KI TUA on 7 August. Casinader has spent 15 years telling compelling stories that resonate with people from all walks of life. He has a thorough understanding of New Zealand’s international education sector – and a degree in public policy.  

  Casinader says storytelling makes global influence possible.  

  “As New Zealand revives its international education sector, leaders and organisations will work harder than ever to engage the hearts and minds of students and partners around the world.  

  “However, in an increasingly noisy digital world, it’s harder to grab people’s attention.  

  "Traditional marketing no longer cuts it. And yet, many of us lack the confidence and skills to tell stories – or we’re afraid to. As a result, our most important messages are never heard,” Casinader says.  

  In his workshop, Casinader will share practical tools that helps leaders and staff from across the sector to tell compelling stories.  

  The NZIEC KI TUA 2024 programme will be available in July. 

   

  Register now – early bird registrations close on 31 May 

  Earlybird registrations are still open for the 31st New Zealand International Education Conference KI TUA (NZIEC KI TUA), which is being held in Te Whanganui-a-Tara, Wellington from 6 – 8 August 2024 at Tākina Wellington Convention & Exhibition Centre.

  This year’s conference theme is NZIEC KI TUA – Te Ara ki te Ao* 

  ‘Te Ara ki te Ao’, which translates to ‘the pathway to the world’, symbolises a journey that transcends borders and embraces global horizons. This concept frames Aotearoa New Zealand’s distinct international education environment, inviting participants to connect and collaborate to accelerate global growth. 

  Register now at NZIEC KI TUA 2024.  

   

  NZIEC KI TUA 2024 Partners! 

  Welcome to our newest partners Pearson, Edified, Te Herenga Waka — Victoria University of Wellington and Te Kunenga ki Pūrehuroa Massey University  and Flywire, who join TOEFL, Studentsafe, idp, IELTS, and Host Families NZ as partners for NZIEC KI TUA 2024.  

  And welcome to our new media partner: The PIE News.  

  If you’d like to partner with NZIEC KI TUA 2024, email us nziec@enz.govt.nz  

• New Zealand education brand updated for greater global impact

  ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.  

  The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.  

  New logo for New Zealand education

  

  ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences. 

  See the new brand in action 

   

  ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update. 

  “This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering. 

  “We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added. 

  What’s happening next  

  • New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.  

  • Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.  

  • Videos and content: Several core videos and promotional materials have already been updated with new branding.  

  New brand collateral will be available for download on our BrandLab by the end of July this year. 

• Stronger together: TNZ and ENZ support school sector growth through agent famil

  The week-long programme brought eight agents from mainland China, Hong Kong, and Taiwan to Wellington, Marlborough and Canterbury.

  The aim was to give agents first-hand experience of New Zealand’s short-term study offerings in schools, strengthen connections with regional education providers, and explore opportunities to develop tailored study tour programmes.

  The famil was funded by TNZ, with ENZ collaborating with Schools International Education Business Association of New Zealand (SIEBA) to manage the itinerary and logistics.

  ENZ Senior Market Development Manager (China), Felix Ye, and TNZ Trade Development Manager (Greater China), Sandy He, led the delegation of eight agents - providing on-the-ground support and sector insights.

  In the year ended December 2024 New Zealand exported $1.29 billion of education related travel to China. This represented 35.8% of all exports of education related travel. For trade in education related travel China, People's Republic of ranked 1 of 140 for highest export value. [1] According to data from Stat NZ, 7.9k Chinese students holding visitor visas came to New Zealand for short-term programmes or study tours - the majority visiting during China’s school holidays in July. [2]

  

  The agents visited St Mark’s School in Wellington, meeting with Erica Harrison, the Acting Principal, and her team.

  The agents met with 15 schools across the three cities, including a mix of private, state-integrated, and single-sex schools. The journey began in Wellington with a warm welcome at Rāroa Normal Intermediate, where the group received a traditional mihi whakatau — a first-time experience for many.

  Deputy Principal Dave Gillies said it was a great opportunity to showcase the school’s experiential learning focus.

  “We’re excited about developing professional relationships with the agents and the opportunities that will grow from this visit,” he said.

  

  Students from Chisnallwood Intermediate School perform a haka to welcome the group to the school.

  In the South Island, the group explored a range of school offerings and regional initiatives.

  In Blenheim, agents gained insights into the unique characteristics of state-integrated education at Richmond View School, Marlborough Boys' College, and Marlborough Girls' College. 

  In Methven, Mt Hutt College showcased its tailored short-term programme, featuring sustainability-focused tourism at Ōpuke Thermal Pools and hands-on alpine and agricultural experiences – a creative integration of local resources into learning.

  The famil concluded in Christchurch, where SIEBA and Christchurch Educated gave overviews of the New Zealand school system and introduced how their initiatives support the growth of international education across the sector.

  ENZ Regional Director of Greater China, Dr Ron Xavier, said study tours are a growing area of interest among Chinese agents.

  “This famil gave a genuine sense of what New Zealand schools can offer — from cultural experiences to hands-on learning — and helped connect agents with educators who are eager to host students,” he said.

  ENZ and TNZ plan to work closely with participating partners to develop new study tours across different regions for 2026, helping raise awareness of New Zealand as an education destination for Chinese students.

  SIEBA Executive Director, John van der Zwan, is looking forward to experiencing the benefits of the study tour famil. 

  “Study tours have significant potential, we look forward to the outcomes of this famil increasing the exposure of New Zealand’s regional schools in the China market,” he said.

   

  

  Paddling a waka on the Avon River. Beyond education, the famil also highlighted New Zealand’s unique culture and natural beauty. From visiting Te Papa and Wētā Workshop to paddling a waka on the Avon River in Ōtautahi Christchurch, agents experienced the blend of tradition and innovation that makes New Zealand a compelling destination.

  [1] Tourism data | Corporate and Stats NZ

  [2] https://tourismnewzealand.com/insights/tourism-data/

• Agent Activity Fund in Colombia takes off

  The event was organised by Colombian agency Go Study, Work and Travel​ and supported by ENZ’s Colombia team, via their Agent Activity Fund.  In this inaugural round of the Fund, Colombian agencies were invited to “let their imaginations fly” in proposing ways to promote New Zealand and increase Colombian student numbers to New Zealand.

  Five agencies were awarded NZ$2,000 each, with Go Study, Work and Travel​'s information session being the first cab off the rank.

  As an incentive, all participants at the information session went into the draw to receive two 12-week, English-language scholarships donated by EDENZ and New Zealand Language Centres.

  The lucky scholarship winners were announced at the event.

  A guest speaker at the session was Colombian blogger Maggi Mora who studied English in New Zealand last summer via an English New Zealand International Education Growth Fund project, and raved about her experiences here.

  “This was a clear example of the benefits of different agencies working together,” says Lisa Futschek, ENZ Regional Director Americas and Europe.

  “An offshore agent, NZ institutions, a former student and ENZ all working together to promote New Zealand is a powerful thing.” 

  Javiera Visedo, ENZ Market Development Manager in Colombia, says upcoming projects funded by the Agent Activity Fund will focus on promotional activities using social media.

  “It was great to see so many agents interested in partnering with us and submitting projects for consideration.

  We would like to increase the fund next year because running it for the first time in 2016 has resulted in great exposure for New Zealand.”

  
  Note: If you’re interested in promoting your region to Colombian agents, then check out the ‘Networking starts at home’ story for an opportunity to meet with Colombian (and other) agents in Wellington on Friday 27 May.

• Record referrals to institutions in January

  The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

  An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

  This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

  This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

  Such initiatives include:

  • changing the layout of the homepage (in response to testing)

  • improving the navigability of the site, including inserting new tabs across the top of the website to reflect the most popular content searches

  • providing tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets (in the local language in many cases)

  • establishing a student-generated blog

  • developing new pages, such as study options, programmes and courses, work rights and work ready pages, and dedicated pages for parents, graduates and those interested in scholarships.

  We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

  As always, we’re more than happy to receive your ideas for:

  • student-generated content for the blog

  • case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

  Please send your suggestions to: blog@studyinnewzealand.com

• More website enhancements

  In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

  New navigation

  The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

  The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

  Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

  New content

  Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

  These new pages complement the dedicated pages that recently went live for:

  • Study options

  • Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)

  • Parents, graduates and those interested in scholarships.

   

  More languages

  Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

  Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

  Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

  As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

  Why are these developments important?

  Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

  The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

  A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

  Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

• Getting ready to celebrate 25 years

  2016 celebrates 25 years of New Zealand International Education conferences being held. During the conference, we’ll be celebrating some of the highlights of our industry’s journey.

  If you’re joining us in Auckland, make sure you check out the history display in the exhibition hall. We traverse a handful of key highlights as the industry has developed and evolved over the past 25+ years.

  If you’re not able to join us in Auckland, you can follow the conversation on Twitter at #nziec and on Weibo at #2016新西兰国际教育年会NZIEC#.

  ***

  Here, Richard Smith, founding director of Auckland Institute of Studies (AIS), reflects on his time in the industry, outlining how AIS has evolved over the years.
  
  

  

  Blazing a trail over 25 years ago

  
  Richard Smith talks about his experience in the international education industry.

  “In the late 1980s, I was involved in business between New Zealand and China in both the public and private sectors, and regularly received enquiries about education in New Zealand.

  So in 1990, my two business partners and I set up AIS. We were based in the Downtown Centre, Auckland, initially as an English language school, starting with a single class of international students. In our second year, we added business studies, then travel and tourism courses, and appointed marketing officers for Japan and China. AIS quickly grew to more than 200 students. 

  

  The entire roll of AIS could fit in one room back in 1991.

  In the first five years, we worked seven days a week, putting in huge hours. I was on the business development and admin side, doing everything from paying staff, processing student applications, and signing up agent representatives.

  In 1992, we brought in new business partners from Taiwan and Japan, and bought the old St Helens maternity hospital, set on 10 acres in Mount Albert. It had been empty for two years and was very rundown. Moving from the city to the suburbs was a good move as it allowed for expansion. Being in a residential area meant easy access to homestays for students. We also converted the old nursing home into student accommodation. In 1993, the doors of the new campus opened after a year of refurbishment. 

  

  AIS was reborn at the old St Helen’s maternity hospital.

  The following year we launched our first degree, the Bachelor of International Business, becoming the first private business school at degree level in New Zealand. In 1995, we started delivering an MBA programme. Then in 2002, we opened our second campus, the Asquith Campus, where we developed new degree programmes in tourism, hospitality and information technology.

  Over the years, more than 20,000 students have studied at AIS. Today, we cater for around 1,500 students from all around the world.

  Looking back, we were like trailblazers really, starting from scratch alongside other new organisations like New Zealand Qualifications Authority and New Zealand Education International Ltd, and putting in the hard yards. In 2015, we celebrated our 25^th anniversary.”

  

  AIS students celebrate graduation, 1993.

• NZIEC 2017: Call for speakers open

  ENZ warmly welcomes presentation proposals from across the New Zealand and global international education industry. Presentations can relate to any aspect of the industry.

  Check out the NZIEC 2017 Call for Presenters document and presenter guidance on the NZIEC website.

  Presentation submissions close on 28 February 2017.

  A new partnership

  ENZ is pleased to welcome ISANA International Education Association New Zealand as an official conference partner for NZIEC 2017. The partnership will see ISANA design and deliver a full breakout stream focused on enhancing the international student experience during the two-day conference.

  ENZ Chief Executive Grant McPherson said the partnership was a natural fit.

  “ISANA has a track record of helping education providers to better support international students through the adoption of strategies, models and evidence for teaching, learning and support.

  “ISANA’s involvement in NZIEC 2017 will mean that hundreds of international education professionals attending the conference can access that capability.”

  Check out all the details here.

  Exploring leadership in international education

  At NZIEC 2016 we celebrated the journey our industry has taken from small beginnings to becoming New Zealand’s fourth largest export earner.

  At NZIEC 2017 we will explore the leadership required to raise our vibrant and successful industry to further heights in years to come.

  Whether we are forging positive student experiences, developing cutting edge products and services, taking our international relationships to the next level, or delivering innovative education offerings offshore, leadership matters. 

  Find out more about our conference theme here.

  About NZIEC 2017

  The 26^th New Zealand International Education Conference is expected to attract up to 700 delegates. Registrations will open in April 2017. For more information, check out www.nziec.co.nz.

  We hope to see you at NZIEC 2017!

• Around the world in five

  UK

  Students reveal intent to build community links

  A student roundtable session saw 20 international students from across the UK give feedback on their experience. More targeted orientation and help finding part-time work were among their top recommendations. The ability to work part-time was seen as very important, not only for financial reasons but because of the opportunity to access a wider network, build self-confidence, and to immerse themselves in city life.

  Read more

  INDONESIA

  Researchers still not getting published

  The head of Gadjah Mada University's (UGM) Graduate School of Medicine says inadequate writing skills means Indonesian researchers struggle to produce scientific papers for international journals. A recent study shows over a defined period, Indonesia published only 39,719 scientific documents, compared to Singapore’s 215,553 publications and Malaysia’s 181,251 publications.

  Read more

  UNITED STATES

  Are micro-campuses a new model for international HE?

  With an estimated 400 million people in developing countries lacking access to higher education, the University of Arizona (UA) has developed a ‘micro-campus’, using technology to deliver education to students anywhere in the world. Students watch lectures outside of class, and use class time on a local campus to work practically with other students.

  Read more

  SOUTH EAST ASIA

  The demand for international schools in Asia continues

  Recent data shows that the demand for international schools in South East Asia is exceeding supply. Furthermore, student enrolment is no longer dominated by expatriates, but by local families who want an English-medium education with globally recognised qualifications for their children. Across the region, the number of students attending international schools increased by 10 percent from September 2015 to September 2016.

  Read more

  EUROPE

  Europeans back funding vocational training over higher education

  A recent survey of nearly 9,000 citizens in eight European countries reveals that, when forced to prioritise one area of education, 17 per cent chose higher education, compared with 30 per cent who want more vocational education and training (VET). Support for higher education was highest in Spain (30 per cent) and Italy (23 per cent), and lowest in Sweden (6 per cent), Germany and Denmark (both 9 per cent).

  Read more

• ENZ and Go Overseas bring scholarship to Europe

  Ute Haug, ENZ Senior Market Development Manager, Europe, said ENZ decided to launch a pilot campaign with Go Overseas in Europe after seeing its success in the US.

  “Each year, the US campaign generates an increased interest in New Zealand from US study abroad students, along with amplified social media activity around New Zealand.

  “Now in the fourth year, this year’s campaign will see us bring the scholarship to Europe too, helping its students to see that New Zealand institutions offer sought-after qualifications that are well recognised in Europe,” said Ute.

  Both the US and Europe scholarship campaigns will run from 8 September to 13 October.

  Last year’s campaign saw 12 percent of applicants were graduate students. To capture the interest of this applicant pool, three New Zealand institutions – University of Auckland, University of Otago and Victoria University of Wellington – are each offering one postgraduate scholarship for qualified US students.

  While only one winner is selected for each scholarship, ENZ Field Director, North America Alanna Dick said participating New Zealand institutions are still able to follow up with applicants interested in their institution.

  “Since the start of the US campaign in 2014, participating New Zealand universities and ITPs have worked closely with ENZ and Go Overseas to follow up these student leads generated from the applications,” said Alanna

  “For example, in the US last year, the scholarship was shared through a digital campaign with more than 1,500 universities and 2,600 industry professionals, resulting in more than 3,000 student applications.

  To find out more about the scholarship, visit www.gooverseas.com or contact ENZ Field Director, North America Alanna Dick, at Alanna.Dick@enz.govt.nz.

  You can watch a video of 2016 Go Overseas scholarship recipient Alicia Cotsoradis here.

  New Zealand Study Abroad Go Overseas Scholarships

  For students in the US:

  • One Undergraduate Semester Scholarship, worth $15,000 plus roundtrip flight
  • Three Master’s Degree or PhD Scholarships, worth $10,000 each for either University of Auckland, University of Otago, or Victoria University of Wellington.

  For students in Europe:

  One €12,500 Study Abroad Semester Scholarship. Applicants can apply for semester 1, semester 2 or northern hemisphere summer 2018.

  Applications for all scholarships close 13 October.