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South Canterbury welcomes Thai agent
What was the purpose of Pear’s visit to South Canterbury?
Education South Canterbury is working on developing an MOU with Thai schools introduced to us by Pear. She was in South Canterbury specifically to familiarise herself with our schools and to experience the region as the students do. She visited each of Education South Canterbury’s member schools and met with students at each one.
How did Pear’s visit fit in with Education South Canterbury’s goals?
Thailand is a focus market and an important and valuable partner for Education South Canterbury.
In the Education South Canterbury strategic plan we are working to develop capability and support the government goals for 2025.
As we are developing an MOU with schools in Thailand that Pear works with, we felt that the familiarisation visit would give her a strong understanding of the educational experiences offered by institutions and the student lifestyle here in the region.
Education South Canterbury was delighted to give Pear a first-hand experience of the region, so that she can support and promote the special features of the programmes that we offer.
What did Pear see and experience during her visit?
Pear’s visit started with a welcome dinner with the members of Education South Canterbury and included a lunch hosted by the Mayor.
We wanted to give Pear the opportunity to experience the activities that our students take part in while studying in the region – she went to a country cafe complete with farmyard animals, and mini golf and afternoon tea with Thai students currently studying at a local school and Aoraki Polytechnic.
Pear visited the Te Ana Rock Art Centre and was very impressed with the cultural history of the region
Unfortunately, the planned trip to Tekapo for a jet boat ride had to be cancelled due to gale force winds! So, that gave her first-hand experience of New Zealand’s changeable weather patterns.
Pear stayed in Geraldine and Timaru, getting a taste of both town and country lifestyles, and experiencing both homestay and motel accommodation, further strengthening her insights in to the student and parent experience.
What did Pear enjoy most?
Pear really enjoyed the chance to meet all of the Education South Canterbury members and develop relationships with the International Directors at each of the institutions.
She loved meeting the current students and felt their enthusiasm and honest feedback was really valuable.
In Geraldine Pear loved looking at the stars after we had been out for a meal. With no light pollution she had some great views of the Milky Way – the clear night air almost magnifies the vista. This is something Pear just doesn’t get to see in the large cities of Thailand.
What did you learn about Thailand from Pear?
All Education South Canterbury members are familiar with Thailand and have visited regularly, so we were especially pleased to get specific information about the schools we are dealing with and the expectations around our MOU from the Thai schools’ perspective. We really appreciated Pear’s forthrightness in working through the specifics of the process.
How are you maintaining the relationship now that Pear’s gone home?
We have been in regular email contact with Pear since her return to Thailand, and we are planning an Education South Canterbury group delegation visit in early September to see Pear and visit NZ Study.
What do you see as unique about South Canterbury education and culture?
In South Canterbury we don’t just do international education, we internationalise our education.
South Canterbury offers an authentic small town Kiwi experience, where all students are known in the school and warmly embraced by the wider community. Students get an individual and intimate experience – they are all made to feel special and develop lifelong friendships with Kiwi students and homestay families.
The experience is very much a two-way exchange between the international students and the Kiwi students. The visiting students opened our Kiwi students’ eyes to their lifestyle, culture and life experiences… so becoming the educators of our students!
South Canterbury is “New Zealand at your back door”. We offer beaches, mountains, rivers and diverse landscapes – outdoor excitement with a sense of security. In South Canterbury, you can travel from the Southern Alps to the ocean in two hours or less.
Students in Education South Canterbury schools learn in the environment. Field trips and outdoor pursuits take them out into the real New Zealand and they are immersed in the environment they are learning about.
Students in South Canterbury schools can embrace the arts – music and theatre, orchestras, brass bands and sing in New Zealand award-winning choral groups.
No matter what students want to pursue, South Canterbury offers the opportunity!
L – R: Julie McLean, Pear and Mayor of Timaru, Damon Odey
India communications campaign wins top honours at PRWeek Awards Asia 2015
The awards, in their 14^th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.
The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.
Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and USAID and emerge winners.”
The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.
“Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.
To learn more about the India PR campaign email: india@enz.govt.nz
Canterbury launches Strategy Leadership Accord
The Accord represents a commitment to grow the social, cultural and economic value of international education in the region over the next 10 years.
The strategy vision is that Canterbury is a “a globally connected region for international education with education and training that leads to enhanced student opportunities and outcomes with enduring benefits for the community”.
This will be achieved through:
- Strong industry leadership via the Accord
- Building partnership with government, iwi and other sectors
- Building a regional value proposition and strong international partnership in key markets
- Developing flagship programmes in areas of regional strength
- Developing pathways through school, higher education and employment in areas of regional strength
- Enhancing the student experience through developing a regional qual-mark for international education providers
At the launch function this week, Michaela Blacklock, General Manager for Business and Sector Development at Canterbury Development Corporation (CDC) noted:
“CDC believes that Christchurch’s international connectedness is critical to growing a strong economy which contributes to a better quality of life for people living in the region. We recognise both the economic and social benefits to Christchurch and Canterbury from a strong international education sector.”
The Leadership Accord has appointed Murray Strong as the Independent Chairperson, charged with overseeing the implementation of the strategy.
“It is important that we build on the industry cohesion and momentum gained during the post-earthquake period, which may be lost if there is no medium-term strategy to provide focus - the real work starts now.” says Murray Strong.
The strategy development process was funded by Education New Zealand and facilitated by Canterbury Development Corporation, the Christchurch City Council economic development agency.
NZ education making headlines across Asia

Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.

"Carving a name for themselves in the land of Kiwis”, “Open spaces, open hearts invite ASEAN minds to think new” and “Engineering options in New Zealand” – these are just a few recent headlines about New Zealand education featuring in media across Asia.
From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

Highlights include:

A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories

of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.

A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.

Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.

Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).

One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.
Go Overseas a go!
“I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”
This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”
More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.
Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.
Kāpiti College’s doors are always open

With 83 students from 17 different countries currently enrolled, Kāpiti College’s international education programme is one of the largest in the Wellington region – no mean feat for a school ‘up the coast’ from Wellington city.

Theirs is an opportunities-focused approach, combined with strong ‘say yes, and work it out later’ attitude. Steve’s the first to admit it’s an approach that doesn’t suit everyone but, for now, it’s one that’s working for them.

This open and proactive way of working has seen them develop an array of innovative teaching methods and programmes to the benefit of both local and visiting students, including those with learning disabilities.

Interesting aspects and benefits of Kāpiti College’s programme include:

International class

Kāpiti College’s innovative approach to international education puts a strong emphasis on internationalising the Kiwi students, with a specialised ‘international’ class bring trialled this year. This Year 10 class sees Kiwi students learn social studies and English through an international lens and learn the basics of Mandarin and Thai language. International students join the class as they arrive during the year.

There is some competition to get into this class, with those who are successful being given the opportunity to travel to China and Thailand later in the year.

One such student, Max Ross, was awarded a scholarship to spend three and a half weeks at Pibulwitthayalai School in Thailand. Steve Burt visited Thailand a short time later to sign a Memorandum of Understanding with the school, formalising the partnership between the schools and creating the foundation for a long-term engagement.

Pathways

Other education providers in the region also reap the rewards of Kāpiti’s successful international programme, with many Kāpiti College students choosing to remain in the area and enrol with them.

The aviation programme offered by the school in conjunction with Kāpiti Air Academy has proved just the hook to entice one of Kāpiti College’s international students to further his education in New Zealand.

The school also offers academies for golf, swimming, basketball and rugby.

Special programmes

The flexible and open approach of Kāpiti College’s international team has seen them host foreign students with dyslexia and other learning challenges. The smaller class sizes and specialist teaching ensures these students aren’t left behind and they feel welcomed by their peers and the staff.

Community engagement

Kāpiti College’s programme is supported by a strong homestay community. This creates a real sense of welcome for the students and brings about a strong understanding within the community as a whole of the value of international education.

The broad reach of the school’s engagement with the wider community has seen them build a strong relationship with a local Chinese real estate agent who acts as a willing ambassador for the college’s education programmes on her visits to China.

Offshore government engagement

Paul and Steve have worked at making good connections at a government level too, with the Thai Ambassador to New Zealand, H.E. Maris Sangiampongsa, recently visiting Kāpiti College and praising their achievements in teaching Thai language and culture. The Ambassador also invited the families of the 17 College students soon to travel to Thailand to visit The Royal Thai Embassy in Wellington where he will provide them with an orientation programme.

The future looks bright for Kāpiti College’s ongoing success in it international programme but there’s one thing Steve is only too aware of: “We can’t take things for granted. It’s important to keep our eye on the ball as far as the student experience goes, as well as maintaining regular and meaningful contact with offshore stakeholders.”

H.E. Mr. Maris Sangiampongsa, Ambassador of Thailand to New Zealand meets with Kāpiti College’s International Thai Students
South and South East Asia fair season off to flying start!

More Malaysian students studying in New Zealand this year

After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

“Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

India’s events campaign leverages the Fleming brand

Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

“Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

“South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

Students at the Delhi fair

AUT University and others at the Chennai fair

ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

Selfies with potential students at the New Delhi fair
Instagramification
For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.
Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.
ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.
With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.
Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks.
We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.
If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.
Have you used Immigration New Zealand’s ‘Apply on Behalf’ service?
Education agents are legally allowed to provide immigration advice to offshore student visa applicants only. Education providers can help students complete and upload the forms online, but they are not allowed to provide immigration advice.
To use Apply on Behalf, education agents and providers need to create a RealMe login and also create their own Immigration ONLINE account on the Immigration New Zealand website. The account shows a summary list of applications and PDF versions of application forms and supporting documents that third parties submit to Immigration ONLINE on behalf of students.
Immigration New Zealand has produced a set of information flyers to explain how the Apply on Behalf service works. . Different versions of the flyer have been produced for education agents applying offshore, for education providers, and for students. To see a screen-shot video walk-through of Apply on Behalf online, click here.
On another visa-related note, you might like to encourage your contacts to join the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE. From 7 December 2015, expanded eVisa and VisaView services will become available. Follow this link to find out more.
Download the Apply on Behalf flyers here:
Pathway visa pilot update
That is, an International English Language Testing System (IELTS) test (or equivalent test) must be submitted by students who:
- intend to undertake a study pathway that begins with an English language course leading to a programme of study at levels 5 to 8 on the New Zealand Qualifications Framework, and
- are from a country that has an annual decline rate of more than 20 per cent for student visa applications.
These students must demonstrate that they only need an improvement of an IELTS 0.5 band score (or equivalent) to gain entry to their intended level 5 – 8 course. For example, if a level 5 course has an English language entry requirement of IELTS 5.0, an IELTS test (or equivalent) must be submitted with a student’s application with a minimum overall band score of 4.5.
The English language course must also be completed within a 16 week period.
Students from countries with a visa approval rate of above 80 percent no longer need to demonstrate IELTS levels.
Find out more here.