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Study in New Zealand site gets social
The social feed links through to ENZ’s new social content hub, which displays ENZ’s social media posts as well as user-generated posts from students using the hashtag #studyinNZ. This gives prospective students an authentic, relatable impression of what it’s like to study in New Zealand, complemented by ENZ’s posts on the latest news and trends.
The feed is constantly updated, keeping the content fresh and interesting. At a glance, visitors to the hub can see dozens of fun, engaging and timely stories and photos about the benefits of studying in New Zealand. Visitors are also allowed to sign into the hub to repost and share their favourite posts.
To showcase this content, ENZ has partnered with Shuttlerock, an award-winning Kiwi software content marketing platform. Shuttlerock will continue to support ENZ as we move towards aggregating and publishing more content on the SiNZ website, including from partners such as regional bodies and institutions.
We’ll have more on this in future editions of E-News.
Crowdsource your NZIEC 2017 experience
Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.
Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.
“Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.
“You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”
There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.
“To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.
"We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"

Your chance to "Connect" with ENZ 2017

ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.

Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.

“Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.

“We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”

Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.

DATE	CITY	VENUE	TIME
Monday 19 June 2017	Wellington	Te Wharewaka o Poneke	0900 – 1130
Tuesday 20 June 2017	Hamilton	Claudelands Arena	0900 – 1130
Tuesday 20 June 2017	Tauranga	Trinity Wharf	1400 – 1630
Friday 23 June 2017	Takapuna	Bruce Mason Centre	0930 – 1200
Monday 26 June 2017	Dunedin	Dunedin Public Art Gallery	1100 – 1330
Tuesday 27 June 2017	Christchurch	TAIT	0930 – 1200
Wednesday 28 June 2017	Auckland	Cliftons	0900 – 1130
Wednesday 28 June 2017	Auckland	Cliftons	1300 – 1530

UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 June

Click here to register.

Light refreshments will be served.

Please note: This event is for representatives from New Zealand education institutions only.

ENZ engages with Vietnamese media
Tip:

Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
Thai delegation visits New Zealand
In light of the Thai government’s new plan to develop a skilled workforce to meet industry demand, ENZ saw an opportunity to connect RMUT with New Zealand providers.

RMUT has a network of 40 campuses across Thailand, which are most similar to New Zealand ITPs. RMUT has a particular interest in customised, short-course training in New Zealand, and would like to see the establishment of an English language centre in Thailand.

The visit showcased New Zealand’s focus on practical skills and innovation in the classroom, with ENZ setting up meetings with Auckland University of Technology, Unitec, Air New Zealand Aviation Institute, Wintec, Wellington Institute of Technology, Whitireia Institute of Technology, Massey University, Otago Polytechnic and the University of Otago Language Centre.

Jaruwan Pongjaruwat, ENZ Programme Manager – Thailand, said the visit created a comprehensive understanding of New Zealand’s education system and fields of expertise.

“The RMUT group especially enjoyed the unique cultural experience and appreciated the welcoming and friendly New Zealand people.

“We visited some classrooms and they were able to see first-hand the practical learning environment.”

The visit is already showing positive results, with one RMUT president inviting selected New Zealand institutions to visit Thailand for further discussions.

The group of RMUT representatives at Air New Zealand Aviation Institute
New Zealand School of Tourism sends students to China
The new partnership provides Hainan Airlines with a regular pool of professionally trained flight attendants, and enables NZST to offer overseas employment opportunities to its New Zealand and international graduates. All trainees must meet Hainan Airlines requirements and have recognised tourism qualifications from NZST.
Tip:

Try to establish partnerships with companies where international students have a competitive global edge.
NZST Chief Executive Nicole Domett said it is a fantastic opportunity for New Zealand and international students to work for a successful Chinese company.
“NZST is privileged to be able to provide Hainan Airlines with enthusiastic, work-ready students to help them grow their business.
"We look forward to helping more tourism students succeed in this industry.”
Hainan Airlines conducted its first recruitment interviews at NZST’s Auckland Airport campus in March, where nearly 50 NZST students and alumni competed for the chance to live and work in China. Hainan Airlines employed 13 of the students: seven from New Zealand, four from Korea, and one each from Japan and China.
Hainan Airlines said the partnership is a valuable way to staff its international route services between China, New Zealand and Australia.
“Working closely with NZST allows us to recruit highly trained flight attendant students with a global perspective and sense of adventure.
“We see the friendly attitude, professionalism and in-depth training received by NZST students as indispensable qualities for our internationally-minded flight attendants.”
Hainan Airlines will travel to New Zealand in October to recruit more flight attendants as part of its twice-yearly recruitment agreement with NZST.
Kiwi hospitality in Los Angeles
Held at the Unique Space in downtown Los Angeles, the New Zealand networking function welcomed guests including education agents, providers, partner institutions, clients and friends of New Zealand from around the world.
Guests had the chance to meet high profile Kiwis in person, including Sir Richard Taylor and violinist Elena who mixed in with the crowd.
Attendees were even treated to a ‘taste of New Zealand’ with venison, lamb, salmon, fresh mussels and tuatuas prepared by Gwithyen Thomas, a New Zealand-born chef who owns Aroha, a New Zealand-themed restaurant in Los Angeles.
One of the most popular areas at the function was the green screen photo booth, where guests had fun posing with New Zealand-themed props.
Inde Chandra, International Partnerships Advisor at Wintec, said the annual New Zealand reception continues to be a NAFSA highlight.
“New Zealand is renowned for its networking functions at NAFSA. It’s an opportunity for our education institutions to provide hospitality with a distinctly ‘kiwi flavour’ to valued partners and clients from around the world,” said Inde.
“We find quirky spaces, provide great New Zealand food, wine and beer, and there’s a lot of engaging conversation as a result!”
The New Zealand reception welcomed some 300 guests.

Guests posing at the photo booth
Visa advice for international graduates
Catherine Albiston, Registrar of the IAA, says that any students seeking immigration advice about their options to stay in New Zealand following their studies must use an Immigration Adviser licensed by the IAA, or an exempt person such as a New Zealand lawyer.
“If students need personalised immigration help, it is important they only seek it from people who can legally give it,” says Catherine.
“Holding an immigration adviser licence means the individual has met competency standards and must be professional.”
The IAA’s register of licensed immigration advisers can be found here.
“Visa applicants need to be honest with Immigration New Zealand and declare any help received when completing a visa application form,” says Catherine.
“If applicants are not honest, the visa application may be declined and Immigration New Zealand may refuse future visa applications.”
For more information, visit the IAA’s website or email info@iaa.govt.nz.
Further visa information is available on the Immigration New Zealand website.
The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
Addressing trade barriers
Non-tariff barriers
Trade barriers such as government policies and regulations that favour local suppliers are called non-tariff barriers. Find out how ENZ and other government agencies can help reduce or prevent some of these barriers.
Red tape can push up costs
Non-tariff barriers are rules that make it costly or difficult to export to a particular market. You might experience these as ‘red tape, ‘roadblocks’ or ‘costs of doing business.’
The barriers can arise with any type of export from food to digital goods and education services.
Examples include:
- administrative procedures
- quantity restrictions (such as quotas)
- investment or foreign ownership restrictions
- price controls
- subsidies
- qualifications recognition
- product labelling requirements
- private standards
- technical regulations and standards.
Help available to break the barriers
ENZ and other government agencies can help with trade barriers. We may be able to reduce, resolve or even prevent them from happening. That might be by holding government to government discussions – where officials talk through the issues with overseas agencies. Or it might be through longer-term free trade agreement negotiations.
Some barriers can be cleared up quickly, but others can take years to resolve. It depends on their nature and the willingness of the foreign partner to sort them out. Some may never be resolved for reasons beyond New Zealand’s control.
Sometimes non-tariff barriers exist for good reasons – for example, regulations to protect public health or the environment. In those cases, foreign governments may agree that New Zealand’s regulations provide equivalent protection. Or they may improve their regulations so they meet their purpose without impeding free trade.
Who to contact
Education services
If you export education services, including teaching international students in New Zealand or overseas and face trade barriers such as licencing requirements, investment and foreign ownership restrictions or qualifications recognition contact, Education New Zealand.
Email | tradebarriers@enz.govt.nz
Website | Education New Zealand
Other agencies
Other types of exporters should contact the relevant New Zealand government agencies for help with non-tariff barriers.
Services and investment
If you are a service provider or investor and encounter barriers such as foreign equity caps, data storage requirements or procurement rules that are unfairly preventing you from exporting your services offshore, get in touch with the Ministry of Foreign Affairs and Trade (MFAT) for assistance.
Phone | MFAT Exporter helpline 0800 824 605
Email | exports@mfat.govt.nz
Website | MFAT
Manufacturing
If you’re a manufacturer, and you’re facing regulatory restrictions on your exports such as standards, rules in selling to foreign governments, or other restrictions blocking you from exporting, contact the Ministry of Business, Innovation and Employment.
Email | tradebarriers@mbie.govt.nz
Website | MBIE
Food and primary industries
The Ministry for Primary Industries can help primary industry exporters deal with barriers like arbitrary rules for food safety and standards, or animal welfare.
Phone | 0800 00 83 33 Email | exporterhelp@mpi.govt.nz
Website | MPI: Exporting
Trade barriers clearinghouse
For additional information on barriers to trade; for trade barriers not covered above; or you are unsure where to register your issue, the below site can help. Inquiries registered will be directed to the agency best able to assist.
Website | https://www.tradebarriers.govt.nz
Customs help
Customs can help with advice on a range of export issues including border clearance issues, tariff classification, and rules of origin. Contact New Zealand Customs
Email | export2fta@customs.govt.nz