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New Zealand education on the world stage at NAFSA 2024

More than 8,500 international education professionals descended on New Orleans to take part in the 76th annual NAFSA Association of International Educators (NAFSA) conference from 28 to 31 May. Due to its scale, the conference is an important strategic platform for New Zealand in raising brand awareness for our international education offerings.

This year, the New Zealand Pavilion featured imagery from ENZ’s new brand campaign Learn New Every Day. The pavilion provided an eye-catching focal point to showcase the New Zealand education brand, our education products and services and proved a friendly meeting point for the hundreds of meetings and engagements held over the course of the week.

With an audience of thousands of international education professionals in one place, the University of Otago harnessed the opportunity to launch its new brand. Jason Cushen, Director – International from Otago said that NAFSA was the perfect place to launch amongst our global partners and friends, the university’s new tohu (symbol) and Te Reo Māori name, Ōtākou Whakaihu Waka, a metaphor meaning A Place of Many Firsts.

ENZ’s NAFSA team at the celebration of the international launch of the University of Otago’s new brand and Te Reo Māori name – Ōtākou Whakaihu Waka. From left to right: Natalie Lulia, Associate Director of Engagement North America, DuBois Jennings, Director of Engagement North America, Amy Rutherford, Regional Director for Americas, Middle East and Europe, Ben Burrowes (Regional Director for Asia, excluding China and Acting General Manager International), and Janine Huxford, Manager, Global Events and Education Agents.

To open New Zealand’s participation at the event, ENZ and all eight universities co-hosted a networking event ‘The New Zealand Experience’. Welcome remarks were shared by Amy Rutherford, ENZ’s Regional Director for Americas, Middle East, and Europe and Counsellor (Education) with Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, as MC for the evening.

Amy said that the networking event was an opportunity to celebrate reciprocal partnerships, which form the cornerstone of the New Zealand International Education Strategy.

“Key partners and stakeholders from around the globe were invited to connect with our New Zealand education representatives at the networking function. It also gave us the opportunity to showcase and celebrate New Zealand’s international education with old friends and new and set the tone for a busy and positive week of more networking, meetings, and valuable engagements.

“This entire week is incredibly important for amplifying our visibility and credibility as a small but high-value education host country on the world stage. Having a presence here means we can meet face-to-face and build sustainable relationships with a wide range of players in our sector on a scale that, due to our location in the world, we do not get to do every day,” added Amy.

ENZ’s Regional Director AMEE, Amy Rutherford, with Carlos Enrique Vecino Arenas - Director for International Affairs, Universidad Industrial de Santander and Giovanni Anzola, Director International Relations, Universidad Externado during a meeting with Colombia Challenge your Knowledge at the New Zealand Pavilion. Amy is holding poi which were given as gifts to partners.

ENZ also took part in a panel talk called ‘What is indigenous-led internationalisation’? The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice.

Moderated by DuBois Jennings, ENZ’s Director of Engagement North America, the panel of experts included Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu, and Natalie Lulia, ENZ’s Associate Director of Engagement. The session was very well attended with the NAFSA Board Chair LaNitra Berger commenting that the session was incredibly informative and well done.

ENZ’s Associate Director of Engagement, Natalie Lulia participating in a panel talk called ‘What is indigenous-led internationalisation?’ at NAFSA 2024.

Natalie said that it was a wonderful opportunity to be invited to showcase the important work that Aotearoa New Zealand is doing within our indigenous internationalisation ecosystem and our unique approaches to international education.

“It is not often you get to hear the perspectives of expert voices from iwi, university, and government agencies who are the driving forces behind this work, let alone on an international platform such as NAFSA.

“We are seen as a world leader in this area, which is why the session proved so popular and people were having to sit on the floor! I am looking forward to continuing this discussion next week at the British Columbia International Education Week Conference in Vancouver where I have been invited to speak on this topic, alongside the CE for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty,” added Natalie

Following the success of New Zealand’s participation at NAFSA 2024 it will be ENZ’s turn to host our friends from NAFSA in a few weeks. We will be welcoming Dr Fanta Aw, CEO and Executive Director of NAFSA, and LaNitra Berger, NAFSA President and Chair of Board of Directors, to New Zealand when they will attend the NZIEC KI TUA conference from 6 to 8 August in Te Whanganui-a-Tara Wellington.
Innovative award scheme announced in Seoul
At the seminar, agents and providers received updates from Immigration New Zealand and ENZ, had one-on-one discussions and attended the announcement of ENZ’s hotly anticipated new award scheme for Korean students, a video competition called I want to study in New Zealand. The award encourages students to research New Zealand’s education offerings, and get creative by putting together a short video (60 seconds or less) that shows what they want to study in New Zealand and why.
Five awards, ranging from NZ$5,000 - $8,000 to go towards tuition fees, will be given to the students who produce stand-out entries. Agents who put students forward for the scheme will also be rewarded, with four places up for grabs on an ENZ agent famil to New Zealand in 2017.
Cecily Lin, ENZ’s Acting Regional Lead - North Asia, says that in this market it is important to strengthen relationships with agents, and interactive schemes like this are a win-win.
“Promoting New Zealand as an education destination and attracting more Korean students starts with mobilising Korean agents.”
“Through this competition we can acknowledge the important role Korean agents play in this market, and reward their efforts in attracting both quality and high numbers of students.”
The details of the scheme can be found here.
For any queries about the scheme, please contact Cecily Lin or Onnuri Lee (Cecily.Lin@enz.govt.nz and lee.onnuri@enz.govt.nz)
A taste of New Zealand
Kicking off on 20 May, proceedings got underway with an invitation-only event, hosted by New Zealand’s Ambassador to the Philippines, David Strachan.
ENZ engaged a number of successful New Zealand alumni for media interviews and delivered a keynote presentation to a highly engaged crowd at the Glorietta Mall, Makati City venue.
The ENZ booth was particularly busy over the three days. A number of prospective students came prepared with specific questions, with many focusing on postgraduate study options.
The Experience NZ event also coincided with the celebration of 50 years of diplomatic ties between New Zealand and the Philippines.
This event was the latest in a series of in-market ENZ activities in the Philippines. It followed a successful agent seminar in Manila earlier this year.
A second agent seminar is being held in Cebu on 14 July and is now open for registration.
Telling the story in Thailand
Sixteen journalists from local print, TV, radio and online outlets heard from New Zealand’s Ambassador to Thailand, His Excellency Reuben Levermore, who underscored the long-standing relationships between the two countries, in education, trade and other areas. “Nearly 4,000 Thais study each year in New Zealand, benefiting from the high-quality education and great lifestyle provided for international students.”
The Ambassador also emphasised that New Zealand communities are diverse, welcoming and tolerant, and that, as a young country, New Zealand is renowned for its creativity and innovation. “We are world class in many areas, including sport, tourism and education,” said the Ambassador.
ENZ’s Marketing and Strategic Relations Manager in Thailand, Chortip Pramoolpol, highlighted New Zealand’s strengths in niche courses such as agribusiness; food and textiles; hospitality; early childhood studies; film, animation, visual effects and gaming; cybersecurity; and sports management.
“These are examples of newer disciplines which are less established in other parts of the world but represent emerging job markets with good career prospects,” said Chortip
Other benefits of choosing New Zealand as an education destination promoted at the event included domestic fees for doctoral students, and the ability for these students to work full-time while studying and then gain open post-study work visas.
The media conference was also designed to promote the New Zealand Education Fair which was held over the weekend in Bangkok, by leveraging experiences of alumni and those connected to study experiences in New Zealand.
The panel included a celebrity host who was a New Zealand alumnus; a parent whose son is currently studying an undergraduate degree in New Zealand; and another alumnus who is now working in a multinational oil and gas company as a Country IT Manager.
Export Education Levy projects from 2016/17
The annual report covers the period from 1 July 2016 to 30 June 2017, and can be found on the Education Counts and ENZ website.
The levy is paid by education providers who enrol fee-paying international students in New Zealand.
“In 2003, the Government introduced the Export Education Levy to fund a wide range of development and risk management initiatives for the export education sector. This includes funding the Code of Practice which oversees the wellbeing of our international students while they are studying in New Zealand, as well as marketing, development, quality assurance and research for the sector,” says Belinda Himiona, Group Manager International Education, Ministry of Education.
Activities funded by the levy in 2016/17 include:
- Implementing the International Student Wellbeing Strategy
- supporting promotional activities in ENZ’s priority markets
- expanding the scope and regions in ENZ’s Regional Partnership Programme
Support for promotional activities in ENZ’s priority markets included digital marketing via the Study in New Zealand website, social media campaigns, fairs and events held overseas. It also supported in-bound agent visits and international media familiarisation visits to New Zealand.
Funding also went into expanding the scope of growth activities, and number of regions participating in ENZ’s Regional Partnership Programme, which works with international education providers, local government, regional economic development agencies and communities to encourage regional growth in international education.
Funding was also allocated to administering and monitoring the Code of Practice for the Pastoral Care of International Students. To support the implementation of the new Code of Practice, guidelines and other resources were developed and published on the New Zealand Qualifications Authority’s website. A letter of expectations was sent to all signatories advising them of the new Code of Practice and highlighting their responsibilities
From forums to fashion shows – building the Viet Nam relationship
With the dust now settled on the ministerial visit, we can look back at three productive days of strategic dialogue with a fashion focus. ENZ’s General Manager, International, Peter Bull, took the opportunity to accompany the Minister on the visit.

“Viet Nam has proved to be a vibrant partner. The visit really re-affirmed the opportunities that exist for New Zealand institutions and for both our governments, to work even more closely together for mutual benefit and to grow the market in both directions,” said Peter.

While the Minister’s presence at the fashion show grabbed headlines, it was the concept of the fashion collaboration that demonstrated true flair and innovation. Ten teams of one Vietnamese and one New Zealand student collaborated online for three months to design fusion concepts. The teams from Otago Polytechnic, Massey University, Whitecliffe College of Arts and Design, AUT University, Ho Chi Minh City School of Architecture, and Ha Noi University of Industrial Arts only came together a few days ahead of the fashion show to finalise their designs.

Minister Joyce was the guest of honour at the fashion show which did a great job of showcasing New Zealand’s creative education sector, and highlighting the growing ties between institutions in both countries. The Minister fronted a pre-show press conference alongside New Zealand officials and institutions, attracting substantial coverage on some of Viet Nam’s most popular media channels.

Enjoying the two-hour show, the Minister tweeted: “Excellent fashion, ex. Promotion 4 NZ in Vietnam. Congrats students @AUTuni @OtagoPolytec @MasseyUni @WhitecliffeArt”

Nicola Luey from AUT University and Chu Khanh Vy from Hanoi’s University of Industrial Fine Arts won first prize worth NZ$2,000.

Minister Joyce’s wider education programme sought to strengthen the New Zealand-Viet Nam relationship and profile New Zealand’s education offering. In meetings with the Vietnamese government including with his counterpart, Minister Luan, and Prime Minister Nguyen Tan Dung, it was clear that education is viewed as a key pillar of the collegial relationship between our two countries. The significant role of Zealand institutions in growing ties and realising opportunities was also very apparent.

The visit included the signing of the renewed New Zealand-Viet Nam Education Cooperation Arrangement and a ceremony celebrating the graduation of students from the Bachelor of Computing and Information Sciences programme jointly delivered by AUT University and the University of Science, Viet Nam National University, Ho Chi Minh City.

The visit coincided with the celebration of 40 years of friendship and diplomatic relations between Viet Nam and New Zealand, providing an opportunity to showcase our commitment to the relationship as well as our education expertise.

Above: Viet Nam AUT graduates

Above: Viet Nam Education Forum audience

Above: Viet Nam Fashion Show catwalk

Above: Viet Nam Fashion Show crowd

Above: Viet Nam Fashion Show winners
Inaugural Chief Executive Grant McPherson moving on after 12 years of service
Grant has been in the role since ENZ’s inception nearly 12 years ago, leading the organisation’s development and growth to what it is today.
“Over the course of his leadership, we saw significant growth of the international education sector that saw it become New Zealand’s fourth-largest export earner pre-Covid.
“ENZ launched the “Think New” brand and received several international and local awards recognising achievements in public relations and marketing (including digital). We have been entrusted by our NZ Inc. partners with initiatives such as the Manaaki scholarships.
“Alongside the highs, Grant also led the efforts to help the sector manage the challenges brought on by the pandemic. He chaired the International Education Chief Executives' Group. Together with peers from other government agencies with interests in international education, the group helped to drive the Government's International Education Recovery Plan.
“If the New Zealand International Education Conference KI TUA in August 2023 was anything to go by, the international education sector is in good heart and energised to rebuild.
“I appreciated Grant’s support as I took on the Chair role earlier this year. The Board and I thank him sincerely for his service and wish him well,” Tracey said.
Grant says he is proud of the incredible work ENZ and the international education sector have been doing to take New Zealand education to the world, particularly how we have navigated the complex environment post the pandemic.
“It’s fantastic to see what ENZ and the international education sector have achieved in such a short span of time. It has been an amazing adventure made possible by the great people of this organisation and this sector, thank you,” he said.
Grant will finish his role in mid-November and Dr Linda Sissons has been appointed as Acting Chief Executive while ENZ undertakes the recruitment process for a new Chief Executive.
Update from Immigration New Zealand
New Immigration New Zealand website now live

The new Immigration New Zealand (INZ) website is now live, with clearer information and guidance to help INZ customers navigate their immigration journey more easily.

The new visual design and structure makes it easier for customers to know what the visa process means for them and how to apply for a visa and comply with their visa conditions.

Visit the new INZ website.

Apply early to get ahead of the student visa peak

Applying for a student visa at least three months before intended travel date gives students the best chance to have a decision made in time for their study.

The processing of student visas is a priority for INZ, particularly as it gets closer to peak times.

Immigration New Zealand is in the mid-year student visa processing peak, which is between May and August each year.

Applications take longer to be decided during this peak period, so it is important that students apply early if they want to come to New Zealand to study. 

Wait times for international student visa applications are published in our visa wait times section.

Student visa wait times

Help us process applications faster

To help INZ process applications quicker and avoid unnecessary delays, students should provide full and complete applications, including all necessary documentation.

Students can use our student visa information sheets to make sure their application has all the information and documentation required.

Student visa information sheet – first-time international students

Student visa information sheet – continuing international students

If students apply late, their application may not be processed in time for their study in New Zealand.

Due to the high volume of visa applications expected, we will not contact students if documents are missing from their application. If the missing information is key to the assessment, then the application may be declined.  

Student visas moving to enhanced Immigration Online

From 18 August 2025, international student visa applications are moving to Immigration New Zealand’s enhanced Immigration Online system.

The aim is a simpler, faster and more user-friendly visa application process to reduce waiting times, provide clear communication on application statuses, and increase self-service capabilities so everyone feels more informed and better supported.

How applications during this transition will be managed

As we are in a peak period for student visa applications, we encourage applicants to submit applications when they are ready, and at least 3 months ahead of the intended travel date to help avoid delays that may impact them starting their study on time.

There are some important things applicants need to know if they are submitting an international student visa application around August 2025.

If applicants start a new draft application on or before 17 August, they will be applying in our current system. They will need to submit the application by 17 September, otherwise the draft application will expire.

If they start an application on or after 18 August, they will be automatically directed to our new system.

Please read our news item for more detailed information on the visas affected and the transition process.

Learn more
Student experience takes centre stage at NZIEC 2017
Delegates will gain insights from Study Auckland’s student experience transformation project, discover community support mechanisms to enhance your pastoral programmes and learn how to facilitate the successful education transitions of international students.
There are also sessions on how to foster collective leadership to encourage student wellbeing, how to challenge and motivate students, and how to equip yourself with teaching strategies to engage tertiary international students.
“We have the opportunity to deliver a unique and life-changing student experience in New Zealand,” says Hayley Shields, ENZ’s Student Experience Director.
“This year’s conference includes a broad range of sessions sharing best practice from around the country, and will be useful for institutions and regions seeking to enhance the experiences of international students throughout the student life cycle.”
This year’s conference also brings the voices of international students into the programme as never before. We will explore what current international students think about their New Zealand study experiences and learn from international student graduates about what worked and what didn’t as they transitioned to employment.
You’ll also find international students popping up throughout conference, including in Lian-Hong Brebner’s session ‘We just want to be included’.
Don’t forget to check out ISANA New Zealand’s breakout stream. ISANA have developed a comprehensive breakout programme with positive student experiences at the centre.
NZISA talks student mental health and wellbeing
Held at Victoria University of Wellington, the conference theme was International Student Mental Health and Wellbeing.
Mayor of Wellington, Justin Lester, welcomed delegates, followed by presentations from academics, health professionals and government agencies working with international students. A student panel discussion wrapped up the morning.
NZISA President, Lukas Kristen, said the theme was chosen in response to a growing awareness of the need for international student support services.
“While mental health and wellbeing is an issue in domestic student communities, it is amplified in international student communities due to the separation from family and friends, cultural differences and the lack of culturally trained practitioners.
“The biggest achievement of the conference was that student leaders in attendance are now better informed about where to get help. The workshops really highlighted that help is out there and how impactful it can be.”
Presentations included a plenary on student leadership by Professor Shanton Chang, University of Melbourne, as well as a session on sexuality and diversity. Patrick Au from the Auckland District Health Board delivered an engaging session about building mental health resiliency, and Dr Cathy Stephenson, a General Practitioner at Victoria University, spoke about supporting international student mental wellbeing.
This inaugural conference was, in part, made possible by funding the NZISA received in the International Student Wellbeing Strategy 2017 funding round.