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ENZ Insights Webinar: New Zealander's Perceptions of International Students, 2024 Results Wednesday 20 November, 12:00-12:45

Education New Zealand Manapou ki te Ao has been monitoring New Zealander’s perceptions of international students since 2016.

A thriving and sustainable international education sector needs the support and buy-in of New Zealanders. Join this webinar with Marie Clark, Director Insights, to hear the results of the November 2024 edition of the survey.

You will hear:
- The issues of most importance to New Zealanders
- Perceptions about New Zealand’s economy and what things are most important to improve it
- Perceptions of the social, cultural, and economic benefits of international education/students
- Perceptions about the number of international students in New Zealand
If you would like to attend this webinar, please register via this page - Microsoft Virtual Events Powered by Teams.

This session will be recorded, and the slides and recording made available on Intellilab following the webinar.
New video series: Discover the inspiring journeys of New Zealand alumni
The series showcases the journeys of New Zealand alumni from across the world, highlighting the diverse paths they have taken since graduation.

Three videos have been released so far, with the remaining set to be released through the rest of this year.

Each video offers a glimpse into the personal and professional achievements of former students who have made their mark across various industries and communities.

Alumni from all levels of New Zealand’s education offering will be featured – ranging from schools to universities and vocational education providers.

These stories are designed to inspire prospective students and their families to consider New Zealand as their study destination of choice.

You can view and download the alumni videos and photos on The ENZ BrandLab. Search ‘Alumni’ to see the latest stories.

In addition, the series is supported by a new alumni blog story each month on the Study with New Zealand website and a dedicated page for Alumni stories.

Check out the series so far

Meet Yao – classical musician and cultural bridgebuilder

Our first story features Chen Xiyao, a Chinese-born guzheng player and classical musician now based in Beijing. Although he earned a degree in Business Administration, it was in New Zealand where his love of music truly flourished—thanks to the support of an inspiring high school teacher. He went on to earn a Master of Arts (with Distinction) from Wintec.

From playing in a metal band to performing with Māori musicians and even entertaining former Prime Minister John Key, Yao's journey reflects the unique opportunities and cultural exchange that a New Zealand education can offer.

Today, he teaches music for Wintec in China, continuing to share his passion and talent with others.

From New Zealand to New Delhi: Suvan’s Inspirational Culinary Journey

Suvan Kitchlue began his Bachelor of Culinary Arts at Le Cordon Bleu Wellington in 2015, graduating in 2018.

Inspired by MasterChef Australia in India, he chose the school for its rare offering of a culinary arts degree at that time. He thrived in the programme, calling it the “Harvard of culinary education.”

After graduating, Suvan opened a European café in New Delhi, aiming to bring refined technique and quality baked goods to a market he felt was underserved. Inspired by Wellington’s coffee culture, he also focused on elevating his café’s coffee offerings to New Delhi.

He plans to open two more café locations, and a fine-dining restaurant.

Devika Hartono: Alumni story

Devika was born in Indonesia and moved to New Zealand in 2016 on a scholarship to study Biotechnology at The University of Waikato.

Passionate about biology since high school, she sought scholarships to expand her opportunities beyond medical school or teaching. A photo of New Zealand’s stunning landscapes sparked her interest, and she was thrilled to receive both the University of Waikato International Excellence Scholarship and the High Achievement Scholarship for International Students.

After graduating, she launched Keyoura, a skincare brand inspired by the Māori greeting "Kia ora."
International Student Barometer Results: school sector
The results of the International Student Barometer (ISB) survey for the school sector are now in, and New Zealand has maintained very high overall student satisfaction.
ENZ commissioned the ISB survey of students at schools to investigate the decision-making, expectations, perceptions and experiences of over 2,000 international students aged 16+.
Unlike the surveys of the other sectors, there is no global benchmark, because New Zealand is the only country which undertakes the ISB survey in the school sector. However, we can compare ourselves with our own performance in 2012, which was also very high.
Ninety-four percent of school students surveyed were satisfied with their experience. This is on par with the 2012 survey. Students showing the highest satisfaction level were from France, Hong Kong, Germany, and Brazil.
This is a great result for the NZ school sector – maintaining high satisfaction levels, while growing student numbers.
Eighty-eight percent are happy with their life in New Zealand. Three out of four students would recommend their school to other students thinking of studying there.
It’s worth noting that overall satisfaction levels vary noticeably by institution and by nationality. Most participating institutions have received their own results to analyse and help inform the development of services and support for their student cohorts.
Generally speaking, the areas with lowest student satisfaction are around making friends with locals, and some aspects of arrival support – elements of which are issues for international students globally, not just in New Zealand.
Education New Zealand will be using this data to identify follow-up actions and deliver professional development support to schools.
One particular point to note is that, of those students who plan to stay in New Zealand after school (26 percent), two thirds intend to go to university. And, 26 percent of all students don’t yet know what they will do post-school – an opportunity for local tertiary providers.
A point of comparison is Australia’s International Student Survey 2014, in which 82 percent of school students were satisfied with their overall experience.
More in-depth results of the New Zealand survey are available in the ISB School Sector Summary Report 2015 and the ISB School Sector Presentation.
International students affected by bank changes
As a result of the Global Tax Information Reporting and Anti Money Laundering campaign, all banks in New Zealand, as well as other financial institutions, are required by law to collect additional information from a foreign tax resident before they can open an account in New Zealand. As part of these changes, banks also require a certified copy of (or, in some cases, the original) the student’s passport (bio-page) and proof of current residential address. Those who apply to open a bank account while outside New Zealand will be required to provide proof of their current overseas residential address, and to present themselves at the bank to activate the account when they arrive in New Zealand.
The same changes are being implemented in other countries that are part of this global initiative.
These changes also apply to international students who intend to use INZ’s Funds Transfer Scheme (FTS) to transfer their funds to New Zealand. Note the FTS is only available to international students from certain countries.
FTS information
If applying for an account under the FTS in the near future, ANZ, the New Zealand bank that operates the FTS, may contact the student to complete additional forms to ensure they capture the additional information they require. These forms include questions around the student's tax information, and the student themselves will need to complete and sign these forms (not their agent).
For FTS accounts only, acceptable proof of residential address includes:
- utility bill (e.g. landline telephone and power only)
- rates bill (e.g. property tax document)
- tax certificate
- insurance policy document
The document(s) listed above must be less than three months old and must state the student's name and their residential address. Where the student is living with their parents and the document states their parents' name(s), a parent whose name appears on the document must provide a letter stating that the student lives with them.
Note there may be some delays visa application processing while Immigration New Zealand and ANZ work through these changes.
Around the world in five
CANADA
Faster student visa processing for four Asian countries
Canada has launched a Student Direct Stream to make visa processing times faster for eligible students from China, India, Vietnam and the Philippines.
Read more

GLOBAL
Let them talk: The power of student reviews
Candid student reviews of study destinations and institutions have a profound impact on prospect engagement, search optimisation, and the overall effectiveness of the recruitment marketing effort.
Read more

US
Soft power declines as number of international students shrinks
The decline in international students studying in the US may mean a decline in the US’s soft power, according to two researchers at the University of Pittsburgh.
Read more

SOUTH EAST ASIA
Ed-tech start-up raises $8.5 million from Malaysian investors
An education technology start-up has raised $8.5 million as it aims to keep building its platform for hosting massive open online courses. The business has seven Australian universities and 30 Malaysian universities as customers.
Read more

UK
UK relaxes visa rules for students from 11 ‘low-risk’ countries
The UK Home Office has announced a revised immigration policy, no longer requiring student applicants from 11 countries to show proof for educational, financial and English requirements. The revised list does not include India, which The National Indian Students and Alumni Union UK has called unfair.
Read more
Around the world in five
IRELAND
Irish gov’t creates group to enhance student wellbeing
Ireland’s government has announced the creation of a new group, chaired by the Union of Students in Ireland, to examine how student wellbeing and engagement can be enhanced at the country’s higher education institutions.
Read more

GLOBAL
Why ethical internationalisation is no longer a choice
By catering mostly to rich kids from rich families in the developing world, we surely have to admit that international education in developed countries serves to reinforce the economic inequality and social stratification in students’ home societies.
Read more

NEW ZEALAND
Returning student happy with coffee and company
Hannah Mello (29) was the first Otago PhD student to return to complete their studies in New Zealand, under a Government scheme to allow up to 250 overseas PhD students to return the country.
Read more

AUSTRALASIA
Spotlight on Australia and New Zealand
ICEF Monitor featured a country spotlight on New Zealand (including the 1,000 cohort announcement and the global pathways initiative) to their e-subscriber base. Recent surveys among agents and students gave high marks – and top safety ratings – to Australia and New Zealand in the wake of the success that both countries have achieved in limiting the spread of the coronavirus.
Read more

UNITED STATES
US: first Biden policies will “restore” international student confidence
US education organisations have welcomed Joseph Biden as the 46th president of the US, whose administration shows “encouraging signs” towards a more favourable climate for international education, science, and engagement with the world.
Read more
Wellington honours international student success
The annual event, hosted by economic development agency WellingtonNZ, recognises the contributions international students make to the region through their academic, creative, sporting, community and online pursuits.
The awards also celebrate local students who support their international peers, international graduates and locals who give international students opportunities in the workplace.
Wellington mayor Andy Foster presented awards to 18 international students and graduates from tertiary institutions and high schools in the region.
Victoria University of Wellington doctoral student Thoa Thi Thu Hoang, from Vietnam, won an academic excellence award for her dissertation, which produced a method for prioritising buildings in the city for seismic retrofit and analysed the residential red zone programme in Christchurch.
Ehsan Hazaveh of Iran took out a creativity award for his doctoral research at Victoria University of Wellington on using photography to tell the stories of refugees in Wellington. One of Ehsan’s solo exhibitions was opened by Prime Minister Jacinda Ardern at the New Zealand Portrait Gallery, while another was part of the World Refugee Day Festival.
Malaysian student Nurul Izzati – who plays basketball, netball, frisbee, futsal, athletics and korfball – took out a sports award. She has represented Victoria University of Wellington in ultimate frisbee and korfball and won gold in the 100 metres and 4 x 100 metres relay events in a Malaysian sports tournament, where she was named sportswoman of the year.
Wellington Girls’ College student Jasmine Yip, from Hong Kong, was recognised for her contribution to the community as an international student representative, Student Volunteer Army ambassador, charity volunteer and climate change activist.
Giam Li Heng Ronel was recognised for completing his university entrance programme with UP Education online from Singapore due to border restrictions and mentoring other students along the way.
The event at The Opera House in Wellington on 9 November 2021 also drew a virtual audience of more than 200 others from 37 cities in 13 countries around the world.
Education New Zealand congratulates all the winners on their outstanding achievements.
Rebuilding New Zealand education’s visibility in China
Last month, Lillian spent three weeks in New Zealand in what was her first visit to the country as part of her role at Education New Zealand Manapou ki te Ao.
The two-pronged purpose of her trip was to provide refreshed marketing insights to education providers in New Zealand and hear from providers on their expectations and the challenges they face when marketing their offering in China.
Here are Lillian’s takeaways from her visits and interactions in New Zealand –
Need for storytelling that better highlights New Zealand education’s points of difference
1. Engaging with education providers and visiting campuses highlighted to me several points of difference for New Zealand education, particularly how it is innovative, how it develops work-ready graduates, as well as how international students are welcomed and valued in New Zealand. Seeing these points of difference in real time made me realise how underrated the New Zealand education story is overseas, and the need to tell that story better. We need to focus on telling a New Zealand education story that is authentic and has concrete examples. A more visual storytelling format would be ideal to deliver the story.
  - Tip: Demonstrate the teaching and student engagement practices your institution delivers using visuals (images or videos).
  - Example: Take photos/videos in the lab, with robotics machines, with the 3D printer, the hands-on experience and student engagement (student hub), self-learning and learning from their peers.
Visit to Middleton Grange Intermediate School to understand the differences between New Zealand and Chinese classrooms

Demonstrate outcomes of education programmes via successful alumni stories to promote offering
1. Chinese parents and students are very outcome driven. Institution or programme rankings remain the key consideration, but other indicators and outcomes are becoming increasingly important, including employability, international recognition, and a life-changing experience.
Demonstrating the outcome of an education programme by leveraging successful student or alumni stories and testimonials can be a critical in activating ‘word-of-mouth’ promotion that influences the decision-making of prospective students and parents.
- Tip: Highlight successes or outcomes for students through stories. Degree + good experience = happy alumni story. Parents and students want to know if a qualification from a New Zealand institution will be recognised in China, the world or if it could be a pathway to further study.
- Example: A Chinese student studied a business degree with a New Zealand tertiary provider and then landed a job at a Fortune 500 company or became an industry leader. Or if a Chinese student studied virtual art in a New Zealand PTE, got a job in Weta Digital, which has worked on recent Chinese blockbuster films. We have seen Chinese media are very interested in interviewing and profiling such students in their publications.
Consider digital content in local language for marketing impact
1. Research indicates that more Chinese students do their own research online and make their own decisions when choosing an overseas study destination and institution. So having a digital presence on China’s digital platforms is critical. Digital content in local languages also goes a long way in building brand awareness. If resources allow, exploring multiple channels and interacting with your audience in local languages will help you to gain a major advantage in optimising brand awareness and driving results in student recruitment.
  - Tip: Host Chinese language and China specific channels such as an official WeChat account. We understand it isn’t easy to set one up. If you are unable to set up a WeChat account for any reason or don’t have Chinese-speaking staff, having a Chinese language website is the next best option. Having crucial information online in Chinese helps promote the institution as trustworthy. Parents and students will use the Chinese language website to confirm information, even if they rely heavily on agents or school counsellors.
  - Example: ENZ has been working to optimise our digital presence in China, including with our Chinese language website: studywithnewzealand.cn. We recently revamped the storefront of SWNZ.cn to bolster its localisation, ensuring that from a Chinese user point of view, we can keep them interested and engaged in considering a New Zealand education provider. To ensure our digital presence continues to be fit for purpose, we undertake regular work to update and troubleshoot our platform and content.
ENZ’s Lillian Zhang presents China Marketing Insights and Strategies session to members of Study Dunedin on 24 February

With China fully re-opening to the world in January, the tempo of in-person events in the country is at pace already.
ENZ’s Greater China team is looking forward to supporting New Zealand providers visiting the country for agent seminars in Guangzhou and Beijing in May and other events later in the year.
If you have any enquiries related to marketing in China, please contact: china@enz.govt.nz
Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.

Thank you for adding to our diversity and vibrancy!

More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.

Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.

The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.

Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.

A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.

Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.

Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.

“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”

Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.

Former University of Waikato International Student sharing a message of encouragement to the new international students.

She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.

A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.

Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.