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• Think New Kicks Off in Thailand

  Running from 5 August to 31 October, the campaign’s objectives are to generate enquires from prospective students which will then be followed up on by ENZ Recognised Agencies.

  The campaign will promote New Zealand education generally, but advertising will primarily target prospective school and tertiary students in line with current demand.

  The campaign follows recent campaign activity in China, India, Brazil and Japan.

  Thailand is a priority market for Education New Zealand with significant potential for growth.

  The number of Thai students studying in New Zealand increased by 6 per cent in 2013 and along with ENZ’s new structure within the region, the campaign is the start of increased focus on New Zealand’s largest source country of international students in ASEAN.

  Download the campaign overview

  Visit the campaign website.

• Online visa application update

  Immigration ONLINE – Student will allow international students around the world to apply, pay fees and upload supporting documents online. The new service will be available to full fee paying, scholarship, exchange and English language students.

  Student applicants will still need to provide passports. This can be done offshore through Visa Application Centres or, if the applicant is already in New Zealand, through the INZ Palmerston North office.

  Apply on behalf of functionality – for INZ’s third party partners such as immigration advisers, education agents and education providers – is now set to go live in 2015. Later this year INZ will provide more specifics around the delivery timing in 2015.

  While the new system provides international students with a new way to apply for their visas, it does not affect existing services. All current student visa processes remain.

  Education agents can continue to use current methods of applying on behalf of applicants, and information about Immigration ONLINE – Student is being made available to agents so they can continue to give advice about application options to prospective student.

  For further information, please read detailed question and answers on Immigration New Zealand’s website.

• Student voice 2014

  Twenty six current and former international students came together from all around New Zealand to share their personal education experience about their time studying here.

  The first afternoon was all about fun and getting to know each other - a Matariki-themed scavenger hunt around Te Papa followed by a burger-making masterclass on a classic Kiwi BBQ and rounded off with a delicious pavlova decorating competition.

  The second day focused on workshops where students shared their New Zealand education stories. We wanted to find out what went well, and not so well, and where improvements could be made to increase satisfaction of international students experiences while in New Zealand.

  The workshops provided a platform for participants to provide advice to other international students, to hear their take on common statements and beliefs that are associated with education in New Zealand, and to network with international students from across the country.

  “I got to meet new people from all parts of the world and make new friends. I also felt the ENZ values our opinions and reviews by giving us importance. I would like to thank ENZ for giving us this platform,” said one student after Student Voice.

  This year we involved our 160k Facebook followers in Student Voice with followers getting amongst the event by interacting with the students and making comments. You can find photos and comments on our Facebook page or search Facebook for #NZstudentvoice2014.

  “It was a great experience. And I learned a lot from other students’ experience. And now I understand that I wasn’t the only one to experience difficulties initially in New Zealand.”

• New appointments in South and South East Asia

  Including some new roles to support the existing and potential opportunities the region offers New Zealand education providers. 

  “The SSEA region accounts for around a quarter of all international students in New Zealand and offers significant export education opportunities as well. It is home to two of ENZ’s three tier one markets and our fastest growing market this year – India,” says Peter Bull, General Manager International.

  Peter says the new appointments will increase the depth of in-market expertise in marketing, business development and government relations, as well as ensure strong coordination with NZ Inc agencies and the education sector in New Zealand. 

  Following the appointment of Ziena Jalil, as Regional Director – SSEA from 1 July, the latest additions to the region include:

  Sarah Stabler has been appointed Lead – Public Relations/Marketing (SSEA). This is a new role and aims to provide stronger marketing and PR expertise and leadership in the region to increase awareness of New Zealand as a study destination and to lead the delivery of ENZ PR and marketing activity. Sarah is currently Senior Director at PR agency Baldwin Boyle Shand in Singapore and has more than 16 years of PR and marketing experience in South East Asia. Sarah is based in Singapore.   

  Grant Fuller has been contracted as a Senior Advisor to work on a specific project with ENZ in-market staff and the Business Development team in New Zealand to develop a strategy for realising the many business development opportunities that the region offers. Grant is a former New Zealand Trade Commissioner to Malaysia, Indonesia and Singapore and has considerable in-market experience.  

  Jugnu Roy has been appointed Lead – Events (SSEA). In this role, Jugnu will provide leadership to ENZ’s SSEA marketing staff on developing and implementing an events strategy which supports New Zealand institutional needs. Jugnu has most recently been ENZ’s Marketing and Strategic Relations Manager for South Asia and will continue to perform this function while taking on leadership for regional events as well. Jugnu is based in New Delhi. 

  Francesca Hilbron has been appointed Lead – International Market Manager, South and South East Asia, Japan and Korea. Francesca’s role provides the conduit between ENZ in-market staff and New Zealand strategic relationships. It also provides leadership for activities such as Ministerial missions and bilateral meetings. Francesca has most recently been ENZ’s International Market Manager for South Asia, Japan and Korea and brings useful NZ Inc experience to the role, having also worked for Immigration New Zealand. Francesca is based in Wellington. 

  Johnny Tramoundanas-Can has been appointed International Market Manager, South East Asia and reports to Francesca Hilbron. Johnny has joined ENZ from the Tertiary Education Commission where he was most recently Private Secretary in Minister Joyce’s office. Johnny is based in Wellington. 

  In addition, ENZ will shortly be recruiting for another new role – Marketing and Strategic Relations Manager Malaysia, to be based in Kuala Lumpur. 

  “Malaysia is a very important market for New Zealand given the high value of students who come from there. However, recent changes in-market have meant that our student numbers are down. This role will play an important function in strengthening in-market relationships and strongly driving awareness for New Zealand in this key market,” says Ziena Jalil, ENZ Regional Director SSEA. 

  “There are exciting times ahead for the South and South East Asia team, with ASEAN 2015 commemorations and the Cricket World Cup coming up, among many other activities. Our team is determined to ensure we make the most of these opportunities for New Zealand’s education sector,” says Ziena. 

  For further information on ENZ plans for SSEA please contact Ziena Jalil at: ziena.jalil@enz.govt.nz

• What’s new in The Brand Lab?

  We received an overwhelmingly helpful response when we asked for ideas for locations and talent for the recent photo shoot – thanks to everyone who made us feel so welcome.

  “It was lovely to get out around the country to get a wide range of new photos, including shots of primary and co-ed schools, unique ITP and PTE courses, Saudi students, technology and education and general life in New Zealand,” says Kaylee Donald, International Brand Manager.

  “We’ve now got over 800 photos for you to choose from when you are putting together your marketing material, or looking for pictures that show what it is like to be a student in this country.”

  “At the moment we are working on a set of exciting ‘Day in the Life of’ videos, following current students as they go through their day including home and study life.”

  “To keep the videos relevant for all sectors, the specific institution the student is at will not be shown and each video will focus briefly on their studies and then capture what they do outside of study.”

  “We will be including things that might seem ordinary, like catching a bus to school, but we know that prospective students want to be able to get a feel for what actual life in New Zealand will be like.”

  “I can’t think of anyone better to tell our stories than the students that are here experiencing everything this country has to offer,” says Kaylee.

  The new photos are available now in The Brand Lab and the videos are expected to be available in November.

• Immigration ONLINE-Student goes live

  The new service is available to full fee paying, scholarship, exchange and English language students. Students will find the login box here: 

  Student applicants will still need to provide passports, either through Visa Application Centres offshore or, if the applicant is already in New Zealand, through the INZ Palmerston North office.

  Once label-less visas (e-visas) become widely available in 2015, most applicants will no longer need to send in their passports along with their applications.  

  Next year, INZ’s third party partners such as immigration advisers, education agents and education providers will be able to apply for visas on behalf of their student clients.

  Until then, all current application methods will remain available. Advisers and providers can help students complete the form, but for now, the student must submit it until ‘apply on behalf ‘becomes available.

  Further information about INZ’s Immigration ONLINE project can be found here.

• Stephen Fleming flies New Zealand education flag in India

  Taking advantage of the former Black Caps captain’s massive profile in India, ENZ organised several awareness raising events fronted by Stephen Fleming to encourage Indian students to come to New Zealand.

  “Stephen has legendary status in India with the country’s love of cricket and Stephen’s own connections through the Indian Premier League where he is coach of the Chennai Super Kings. He is a very well-known and highly regarded personality and working with him to convey New Zealand’s education story has enabled us to reach a volume and quality of audience that might not have been as readily accessible otherwise,” said Ziena Jalil, ENZ Regional Director for South and South East Asia.

  “As a passionate advocate for quality education with a strong belief in the New Zealand education system, Stephen does a great job in exciting students, teachers and parents about what we have to offer.”

  Stephen was at all three Education New Zealand fairs in India in late August to interact with students and answer questions about studying in New Zealand. School and tertiary education institution visits in Mumbai, Chennai, Bangalore and New Delhi attracted more than a thousand potential students.

  We also secured a huge volume of quality media coverage as a result of Stephen’s promotional activities – one media briefing drew more than 50 journalists including several TV channels.

  An online campaign challenged students who were already thinking about study abroad options to take the next step and actively consider New Zealand as a study destination.

  Visitors who registered their interest in studying in New Zealand on the Education New Zealand campaign website were contacted by an education agent who provided them with more information about the courses, the criteria and support with the application process.

  By expressing interest, prospective students were automatically in to win an exclusive dinner date with Stephen Fleming. The lucky winners enjoyed a once in a lifetime experience with the cricketer who is regarded in India as one of the best captains the Black Caps have ever had.

  You can find photos of Stephen, the students and the fairs on our facebook page.

  While this campaign in India is over, New Zealand’s co-hosting the 2015 Cricket World Cup (CWC) also offers additional opportunities in India from an education perspective.

  If you are interested in learning more about the Stephen Fleming or CWC programmes for India should contact ENZ at: india@enz.govt.nz.

• NZIEC in review

  “Attendees welcomed the inclusion of market specific presentations from our offshore staff,” says Clive Jones, General Manager Business Development.

  “Think New in Action is all about matching the strengths of our education system with the needs of students looking for an international study destination. To do this effectively we have to understand our key markets and how students make their education choices.”

  Conference feedback shows that people highly valued the presentations by the two keynote speakers, Frances Valintine from the Mind Lab and Jeff Lehman from NYU Shanghai.

  Frances challenged the audience with her look into the future of education from the perspective of the upcoming generation of global digital citizens – generating a buzz of discussion over lunch and many references back to her presentation in the afternoon sessions.

  Jeff shared his first-hand knowledge of establishing international partnerships in China which seemed to resonate with the audience.

  “A particular pleasure was NYU Shanghai Vice Chancellor Jeff Lehman’s presentation. The China team had identified Jeff as a speaker, and it was rewarding to see industry colleagues respond so positively to his insightful presentation on the “four waves” involved in China relationships – and to hear the chuckles as people recognised their own experiences of working in China,” says Alex Grace, Regional Director Greater China.

  All of our international staff presenting at the conference agree that the opportunity to talk to so many people from across the industry was one of the major benefits of the conference.

  Fiona Haiko from our Japan office says: “It was a great chance to hear from different institutions about their aspirations for Japan and to get a feel for how the New Zealand industry perceives the Japanese market.”

  The benefits of getting more than four hundred industry participants together in one place also has a positive effect on our own people.

  “Coming back to New Zealand is always great – even in winter. It is sort of a reality check for the job you keep doing over the year from far away,” says Ute Haug, our Senior Market Development Manager in Berlin.

  “It is most important for me to come to New Zealand, to get a direct feel of the country, link back to headquarters and take new impressions back to Berlin.”

  Back in Riyadh, John Laxon describes the conference as “a great platform for getting organisations interested in the Middle East region and considering new ideas and initiatives” and adds that the industry seems to be on a roll after some hard work over the last couple of years.

  Thanks must go out to all the industry presenters who generously shared their professional knowledge and experience in workshops and sessions.

  “The strategic roadmaps development process has showed us that increased collaboration and cooperation is key to growth across all sectors and around the country.”

  “I am looking forward to the next year as the industry steps into the driver’s seat and begins to put some of the strategic choices and actions into operation,” says Clive.

  You can download the presentations from the conference here.

  The New Zealand International Education Conference is scheduled to be held again in August 2015.

• Brazilian university professors visit

  Last month Education New Zealand and MFAT joined forces with Latino New Zealand to host representatives from top Brazilian universities on a visit to New Zealand. The visit aimed to establish institution to institution links between universities of the two countries, to increase the Brazilian institutions’ understanding of our universities and to raise our profile in the Science Without Borders programme.

  Eight Brazilian universities participated in the visit, including State University of Campinas (UNICAMP), Federal University of Rio de Janeiro (UFRJ), Federal University of Minas Gerais (UFMG) and Paulista State University (UNESP), all ranked in the top 500 in world.

  The visiting professors met with representatives from all eight of our universities as well as with ENZ, UNZ and the Brazilian Ambassador in New Zealand. 

  This is the first significant contact between the universities of the two countries and all of the participating universities were very keen to establish long-term research linkages with New Zealand institutions. Most of the Brazilian universities represented are well resourced in various areas of research, particularly in areas such as agriculture and plant and animal sciences.

  As a result of the visit, ENZ has received invitations to present to some of the universities and one of the professors also offered to join the New Zealand SWB presentation at his university to share his positive experience in New Zealand. Most of the visiting professors have also uploaded photos of their trip on Facebook and their university pages where they will be widely viewed by their contacts and university communities.

  Brazil is New Zealand’s largest source country for international students in Latin America. Traditionally Brazilian students come to New Zealand for short-term language courses, but in recent years we have seen an increase in the number of students from the school sector, mainly due to the Pernambuco state’s Win the World scholarship programme.

  Since New Zealand joined the Science without Borders (SWB) scheme in 2013, more than 170 Brazilian students have studied in New Zealand under the undergraduate sandwich programme.

  Although the undergraduate sandwich (study abroad) awards take up the majority of the SWB funding, the programme also funds full PhD and sandwich PhD studies. A new Masters programme has also been established and ENZ and UNZ are currently working on New Zealand’s inclusion in this programme.

  SWB also provides the following awards:

  • Inbound Fellowships which aim to bring early-career researchers and senior scholars to Brazilian universities and research centres.

  • Young Talent awards fully fund one to three year research stays in Brazil with an attractive package including round-trip tickets, relocation expenses, a tax-free highly competitive lecturer-level monthly allowance, a contribution toward research costs and funding for research assistantship.

  • Special Visiting Researcher Programme for joint projects with research groups in Brazil and work in the country for up to three months every year over two to three years. A generous grant is available to researchers including round-trip tickets for every annual visit, a tax-free highly competitive senior-level monthly allowance, a contribution toward research costs and funding for a sandwich PhD at home and a Post-doctoral Fellowship in Brazil.

  • Offshore Technological and Innovation Development awards that support the participation of Brazilian researchers, specialists and technicians in development and training activities overseas.

• INZ support invaluable

  The active participation of INZ staff in offshore international education marketing events is particularly appreciated, enabling the latest immigration and visa information to be provided to prospective students, their parents, education agents and members of the general public. 

  We were very well supported recently by Cat Beach, Immigration Manager based in Shanghai, at a series of international education marketing events in Japan and South Korea. Cat travelled with ENZ staff and New Zealand institutions to September events in Tokyo, Osaka, Seoul and Busan.

  She presented immigration updates to Japanese and Korean education agents, immigration seminars to attendees at the Seoul Korea Study Abroad Fair, and fielded enquiries from students, parents, and New Zealand institutions participating in the fairs and marketing events. 

   “Visas are at the front end when it comes to enabling a student to study in New Zealand. People often think that visa processes are difficult, so it’s really great to outline to them how easy it is to apply,” says Cat.

  “I also enjoy connecting with the New Zealand providers, as it makes the work INZ does very tangible. And of course whenever I participate in ENZ’s marketing events, it always reminds me of how beautiful New Zealand is and what we have to offer.  It makes me completely homesick!”

  ENZ Regional Director Lisa Futschek says: “Working seamlessly with INZ at our recent Japan and Korea marketing events was mutually reinforcing. Our international education sector was able to benefit from Cat’s extensive knowledge on visa and immigration matters, and INZ was able to experience first-hand the preoccupations of Japanese and Koreans considering a move to New Zealand.  A surprising number of guests to the fairs enquired about emigration to New Zealand under the skilled migrant and skills shortages categories.”