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  • Open Hearts, Open Minds, Open Books

    New Zealand’s Guest of Honour presence at the Taipei International Book Exhibition (TIBE) had a strong education flavour as Education New Zealand staff and six education publishers participated alongside a cast of leading New Zealand authors and other New Zealand publishers.

    Education New Zealand contributed $100,000 to New Zealand organiser Publishers Association of New Zealand (PANZ) to support the participation of the Wendy Pye Group, ESA Publications; MJA Publishing; Lanky Hippo Publishing; the New Zealand Council for Educational Research; and Clean Slate Press at TIBE held over 11 – 16 February 2015.

    TIBE is the largest book fair in Asia and acts as a gateway to the region. In 2014, TIBE had more than 500,000 visitors, over 1,000 events for visitors or publishers, more than 700 domestic and international reporters and 423 international publishing houses in attendance. 

    This year TIBE brought in free entry for school-aged children, which was expected to boost visitor numbers as well as providing an expanded audience for Education New Zealand’s “Study in New Zealand” messaging.

    New Zealand’s Guest of Honour status ensured that we received prime positioning within the fair venue as well as enhanced interest and attention from media; Taiwan authorities; and industry representatives seeking to buy rights. 

    A wide-ranging programme included strong publisher presence, public presentations, kapa haka performances, carving by the New Zealand Māori Arts and Crafts Council/Ngā Kete Tuku Iho, a visiting author programme, and offsite events including an art exhibition. The eye-catching New Zealand Pavilion – in a design of three Māori tokotoko (orator’s sticks) – exemplified New Zealand’s “Open Hearts, Open Minds, Open Books” theme.

    “Education New Zealand has previously supported our education publishers’ attendance at such key international trade events, as it gives them the opportunity to explore new markets and opportunities in a dedicated business setting”, said ENZ’s Business Development Manager, Adele Bryant.

    “Dame Wendy Pye was busy at her stand following up leads she attributed to attendance at Frankfurt 2012 where New Zealand was also Guest of Honour and ENZ supported education publishers.”

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    Above: Dame Wendy Pye and a young Taiwanese student demonstrating one of Wendy’s education tools.

    While the delegation of education publishers represented a mix of experienced and new exporters, all were united in having high-quality products that represented New Zealand's reputation for innovation and quality education. 

    “ENZ support for TIBE and earlier scoping visits to Hong Kong and Seoul has helped profile our strengths in education publishing to Asian publishers. The New Zealand delegation has been able to understand how their product can better fit the market as well as meet new business leads”, said Adele.

    ENZ’s Regional Director – Greater China, Alexandra Grace, also delivered presentations profiling New Zealand as a high-quality education destination that fosters innovation and creativity in its students.

    “It was inspiring to deliver these presentations as part of New Zealand’s Guest of Honour programme”, said Alex.

    “Being part of a programme that included such creative and talented New Zealanders as Eleanor Catton, Witi Ihimaera, and Joy Cowley – not to mention our education publishers, who are seeking to inspire, delight, and educate children around the world with their innovative learning tools – was a real buzz. Their presence complemented perfectly the message I was seeking to make about New Zealand as a place where ideas and talent are nurtured and developed.”

    “I was also able to point to Eleanor Catton and Witi Ihimaera – both of whom teach at Manukau Institute of Technology – as being event-appropriate examples of how New Zealand delivers applied education in a way that is closely linked to industry.”

    Education New Zealand will continue to work with TIBE participants and other education publishers to assist them in finding opportunities to promote their products, skills and expertise offshore; as well as working to promote New Zealand as an education destination of choice to students from Taiwan.

    For further information on New Zealand’s participation at this year’s Taiwan International Book Exhibition, visit: www.publishers.org.nz

    To find out about other connections our education publishers made on their way to Taipei, read here. 

    Below: Inside the NZ pavilion ENZ Regional Director – Greater China, Alex Grace, presents on the strengths of NZ education publishing.

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  • Wanted: Good news stories

    With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

    And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

    While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

    Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

    Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

    Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

    Email us at media@enz.govt.nz if you have a great story to share.

    Take a look at the kind of stories we have worked to profile in China:

    • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

    • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

    • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

    • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

    • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

    • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

    • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students. 

  • Shared role expected to bring benefits in Southland

    Southland Girls’ High School and Southland Boys’ High School have decided to maximise their international opportunities by appointing Carolyn Davies as Director of International Students for both schools.

    “We have been in the International student market for over 23 years. What we find works well for us is having a full time International Director – that one port of call helps agents, students and parents,” says Yvonne Browning, Principal of Southland Girls’ High School.

    “SGHS and SBHS are not in competition with each other and we see major benefits in sharing an International Director. There may be economies of scale to be achieved through joint promotions and marketing material, and by sharing systems and processes we will create better practice for both schools.”

    Ian Baldwin, Rector of Southland Boys’ High School says their more than 20 years of experience in international education has taught them that it is important to develop mutually beneficial relationships with students and parents.

    “We’ve had to become much more professional in our approach and commit real resource to building these relationships. I realised that we needed a person dedicated to the necessary 24/7 pastoral care of students along with agent-school and parent-school relationships,” says Ian.

    Carolyn Davies is that person and she agrees with Ian about the dedication required to be a successful international director.

    “International education is more than a job; it is part of your life – a passion. Many of the agents and school staff are like family and my parents now have many international children and grandchildren. I often have agents asking, ‘can I stay at mum and dads?’ If they don’t stay there, the first thing they do when they arrive is ring up and book in for a roast lamb dinner.

    “When the opportunity arose for me to take up the DIS role at SBHS it was a natural fit. If you are going to talk to an agent about an opportunity you know the agent represent girls as well as boys – so it makes sense,” says Carolyn.

    Carolyn says feedback from agents supports the decision by Ian and Yvonne to follow this path.

    “The role will include agent liaison, coordination of accommodation placements for the students, marketing, holiday and weekend programmes and some new things like setting up an International Facebook page for SBHS,” says Carolyn.

    SGHS currently has over 25 international students from Japan, China, Hong Kong, Thailand, Germany and Yvonne is excited to soon see some students coming from Chile and Korea.

    SBHS has fewer students but is looking for growth.

    “While our numbers are relatively low at 12 students, Carolyn and I fully expect a 50 percent increase within a year just through the obvious synergies,” says Ian.

    Carolyn will continue to be based at Southland Girls’ but will now be the first point of contact for both schools.

  • Study in New Zealand on Instagram

    Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.

    The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.

    Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.

    With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.

    The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.

    If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand

  • New Zealand Cracks Top Five Preferred Overseas Study Destinations for China’s Wealthy

    Rupert Hoogewerf, Founder, Chairman and Chief Researcher of the Hurun Report, noted “New Zealand breaking into the ‘Big 5’ shows how far it has come to building a global education programme, attracting many of China’s most successful families to send their children to study there.  With 80% of these families now looking to send their children to study overseas, New Zealand’s all-round education system is able to compete at the very highest levels in the world”.

    ENZ received a “Best of the Best” award for this achievement.  The awards are based on the annual Chinese Luxury Consumer Survey (CLCS), now in its 11th year.  Between September and November 2014 the Hurun Report surveyed 376 Chinese individuals with at least CNY 10 million (NZD 2 million) personal wealth.  62% surveyed were from the first tier cities of Shanghai, Beijing, Shenzhen and Guangzhou.

    Those surveyed were asked, “what is your preferred overseas study destination?”.  New Zealand followed the US, UK, Australia, and Canada (out of 12 countries), and edged out Switzerland, a popular education destination with the world’s wealthy.   

    “This recognition hasn’t come about by accident”, said Regional Director Alexandra Grace.  “We have made a deliberate effort to connect with the Hurun Report’s readership, and to showcase that New Zealand education is something to which to aspire.  We have done this in various ways, including through Hurun media interviews with our Prime Minister, Hon Steven Joyce, and with leaders such as Auckland Mayor, Len Brown.  The messaging in all has been consistent: New Zealand offers high quality, personalised education in a world-class environment.  Our education system fosters creativity and innovation; ideas are born in our country.  And future leaders across all sectors are developed in our country”.

    This isn’t the only award won recently by ENZ’s China Team.  “We had a very successful year on the awards and recognition front in China last year”, said Alex.  “We are off to a good start this year by also being awarded an “international partner award” from the China Education Association for International Exchange”.

  • Auckland students welcomed

    Auckland-based students hailing from Korea, Germany, China, Japan, Brazil and Russia were waiting for the doors to open and the powhiri and mayoral welcome to begin.

    Once inside, the students flocked to the 30-plus tourism and service provider stalls and to take part in the games, with the FIFA kick-wall proving most very popular.

    Live entertainment throughout the day greatly added to the atmosphere, as did the awarding of spot prizes.

    Three Blues players and the FIFA Ambassadors (past All Whites Ivan Vicelich, Andy Boyens and Dan Ellensohn) did Q&A sessions on the main stage which were well attended.

    Six of Study Auckland’s top Indian education agents and 10 Indian students who have recently arrived to take up New Zealand India Scholarships for 2015 and were at the event, and one of them, Ketaki Khare, had this to say, “It was as an absolutely wonderful experience to be at the International InAKL Student Event where all of us were greeted so warmly by the Mayor, and by Auckland itself with such a marvellous sunny morning!

    “The school kids who performed the kapa haka were absolutely delightful and put a big smile on all of our faces. The highlight though, for me, was getting to meet the Auckland Blues! It was incredible how modest and friendly they are!”

    Education providers saw value in the event as a great show of manaakitanga (welcome), and as Jennifer Kirkham, Director of International Students, Botany Downs Secondary College put it.

    “Our students had a great time at the Auckland Student Welcome that took place in the Cloud last Thursday.  The Cloud was the perfect venue, with a vibrant and warm Pacific flavour.  It opened our students’ eyes to what the city has to offer and gave them a chance to take selfies with the Mayor, the Blues, the Police and just to wander around and meet other students. 

    “It also gave us a chance to show our students that they are welcome not only in our school, but that the city as a whole values their presence. Our students had a lot of fun and took a walk around the Viaduct afterwards to see the Volvo Ocean Race Yachts - just another beautiful day in fabulous Auckland!  Our students loved it. “

  • Reconnecting New Zealand and India through sport and business

    The recipients, who were formally awarded their scholarships in India by Minister Nathan Guy and New Zealand Education Brand Ambassador and former Black Cap Captain Stephen Fleming, were able to reconnect with the Minister at the New Zealand India Business Council Summit in Auckland recently which was part of the welcome programme. The scholarship winners also had the opportunity to chat with Prime Minister John Key at the Summit which is one of the biggest events on the New Zealand-India calendar.

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    Above: Tashi Malik shakes Prime Minister Key’s hand while Kritika Bhasin and Harpreet Kaur looks on.

    “I had been looking for a sports scholarship in New Zealand since I found a video of Prime Minister of New Zealand, John Key, on Youtube talking about sports collaboration between the two countries. It was wonderful to actually meet the Prime Minister today and talk to him. I feel like my dream has come full circle” said 23 year old Surabhi Date, who is now studying a postgraduate diploma in sport and exercise science at AUT University in Auckland.

    As the youngest Captain of the Asian Rugby Team at just 19 years old, Surabhi, wants to change the face of rugby. She is just one of ten the high profile students awarded sports scholarships funded by ENZ and the Ministry of Foreign Affairs and Trade.

    The scholarship students have just started their sports-related courses at universities and institutes of technology and polytechnics around the country.  Tashi and Nungshi Malik are the first twins in the world to scale the tallest peaks in the seven continents and to ski to the South Pole. The 23 year old twins are studying a graduate diploma in sport and exercise science at the Southern Institute of Technology in Invercargill.

    The welcome programme was not only an opportunity for the students to sample Kiwi hospitality, it also exposed them to the many possibilities for careers in the sporting industry.

    In their applications, many of the students expressed a desire to open a sport-related business including high performance academies. To stimulate this thinking, the students also spent time with Ritika Bhargava, a former international student from India who last year won ‘Best Young Entrepreneur of the Year’ at the Indian Newslink Indian Business Awards for building up a successful chain of physiotherapy clinics in New Zealand and working with a variety of clients including cricket teams.

    As well as putting the students through their paces physically, Ritika offered many words of wisdom to motivate them to make the most out of their time in New Zealand.

    “I am glad that I made the decision to step out of my comfort zone and study in New Zealand when I was young as I still have years ahead to experiment and explore my options in life.”  

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    Centre: Ketaki Khare and Ritika Bhargava while sports scholarship students Mehareen Nishander, Tashi Malik, Surabhi Date, Shashank Ghai and Yogesh Sharma look on. 

  • PMSA and beyond

    Diana Tam is one such student, and below is an account of her PMSA-aided  journey  from New Zealand to Hong Kong, and to landing a plum job in her chosen law firm. One of the goals of the PMSA is to strengthen New Zealand’s ability to engage with key Asian trading partners.

    Back in college, I’d always dreamed of going on exchange. I loved the feeling of being in a foreign country and slowly absorbing its culture. Years later, after saving up and finishing my compulsory uni papers, I was finally heading to City University of Hong Kong, as a recipient of the inaugural Prime Minister’s Scholarship for Asia.

    To be truthful, I didn’t give much consideration to the PMSA at the time. I was grateful, but I’d made up my mind to study abroad long ago. Without further thought, I packed my bags and started my new life.

    It’s impossible to describe Hong Kong without relying on the same phrases: frenetic, international, fast-paced. It reminds me of both London and Guangzhou, and yet has this spirit that I don’t imagine any other city can replicate.

    While I was exploring, I was also thinking about my career. After spending time in Hong Kong, I knew I wanted to enter the commercial realm. I applied to Kensington Swan, a law firm I admired for its strategic focus and commitment to gender equity. One Skype interview and several questions about the PMSA later, I was sitting in the Wan Chai Grand Hyatt with Charlotte, a partner in the IP team. It was a pretty novel way to have an employment offer pack delivered.

    I’ve been fortunate: my interests and passions dovetailed with New Zealand’s pivot to the Asia-Pacific, and I’ve met brilliant and inspirational people on the way — many of them in Southeast Asia, a region I visited on my second PMSA! Now I’m settled in at Kensington Swan, in our Financial Services team and aiming to end up working in Asia-NZ trade. It’s a supportive atmosphere, and I’m excited about the future.

  • Meet ENZ’s team in South-South east Asia

    The team’s Regional Director, Ziena Jalil, has been working with senior management at ENZ to build the capacity of the team to best contribute to New Zealand’s international education goals.

    The team’s approach to strengthening New Zealand’s presence and engagement in the region has included the recruitment of staff to manage changes but also to fill gaps in experience and skills critical to success in five key markets for ENZ in the SSEA region which are currently India, Indonesia, Malaysia, Thailand and Viet Nam.

    Late last month Jane Goh joined ENZ as Marketing and Strategic Relations Manager, Malaysia, based in Kuala Lumpur. Jane came to ENZ from Mondelez International where she was the Communications Manager, having previously worked for Draft FCB and Taylor’s Education Group also in Kuala Lumpur. While at Taylor’s, Jane led a major project to re-energise alumni relations as well as looking after advertising and promotions across the group, and so she is well placed to boost New Zealand’s education profile, with the right skills to also strengthen important channels.

    In early January ENZ also appointed Marketing and Strategic Relations Managers in Thailand and Indonesia.

    Chortip Pramoolpol is based in Bangkok. Most recently Chortip was Zespri International Limited’s Marketing Manager - Thailand. She oversaw overall sales, marketing, customer relations and operations of the Zespri business in Thailand and drove considerable growth.

    Prior to Zespri, Chortip worked for Grayling Thailand, Keppel Thai Properties and New Zealand Trade and Enterprise in corporate communications, marketing, business development and international investment roles. Chortip has also worked at a marketing research company in Australia and a property company in Singapore. She holds a Master of Business in International Marketing from the University of Technology, Sydney, Australia.

    Karmela Christy is ENZ’s Marketing and Strategic Relations Manager based in Jakarta. Before joining ENZ Karmela worked as a Business Analyst and Marketing Manager for Lloyd Morgan Executive based in Shanghai. She developed marketing, branding, events, PR and communications strategies for five Lloyd Morgan offices across China.

    Prior to Lloyd Morgan, Karmela worked for the Global Supply Chain Council, Essential Group, and the University of Pelita Harapan in events and marketing roles. She holds a Bachelor Degree in Marketing from the University of Pelita Harapan, Indonesia.

    The Marketing and Strategic Relations Managers have responsibility for establishing and managing key relationships in market including those with government and the education industry. They also provide information on market opportunities for New Zealand, lead arrangements of ENZ marketing and promotional activities, and facilitate introductions and discussions with local stakeholders, with a view to growing awareness and student numbers.

    Chortip, Karmela and Jane join the wider SSEA team of:

    • Margaret Low, Education Assistant in Malaysia

    • Dinh Duong, Market Development Manager in Viet Nam

    • The India team in Delhi, Jugnu Roy (Lead Events and Channels SSEA & Marketing and Strategic Relations Manager South Asia), Monika Chaudhary (Market Development Manager) and Shahbuddin Khan (Driver and Administration Assistant) and Mumbai based Shailaja Vora (Market Development Manager).

    • The SSEA Wellington based team of Lead International Market Manager South-South East Asia, Francesca Hilbron, and International Market Manager South East Asia, Johnny Tramoundanas-Can.

    The SSEA team is led by Ziena Jalil, ENZ’s Regional Director South-South East based in New Delhi.

    The SSEA team welcomes collaboration with the New Zealand education industry, to work together on SSEA’s two key goals of growing student numbers and facilitating introductions that will lead to education business. The team sits within ENZ’s wider International team and works closely with ENZ’s Marketing and Business Development teams.

    You can contact us through ENZ’s Business Development team or through the following emails: asean@enz.govt.nz and india@enz.govt.nz

  • University of Waikato recognised for offshore delivery activities in China

    The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.

    "The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.

    Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.

    "This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.

    The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.

    Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award.  “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.      

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