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Where education meets technology, cyber-romance blooms
Among the attendees was a group of New Zealand edtech companies and educators. Representatives of Massey University and Linewize joined the New Zealand Technology Industry Association (NZTech) Chief Executive, Graeme Muller, and Education New Zealand (ENZ) Business Development Manager, Adele Bryant, at the event.
“NZTech formed the EdtechNZ Association last year so it was fantastic to offer members the chance to scope one of the biggest edtech events in the world,” said Graeme.
Altogether about 20 New Zealand delegates were in Denver which provided the opportunity to learn about global edtech trends, meet prospective partners and scope the possibility of exhibiting at the associated Expo usauin the future.
“The conference featured an amazing array of professional learning and collaborative networking opportunities while the expo hall showcased a wide range of edtech tools and solutions,” said Adele.
Attendees could choose from more than 1,000 sessions in a variety of formats to support all learning styles.
“The passion of teachers for using edtech tools to engage, manage and extend learners was evident from the start and suggests that the future for edtech in the classroom is bright.
“A key take away was that educators were looking to spend more time engaging with students and less on developing their own resources, so easy-to-use and educationally sound tools which met learner needs were sought,” said Adele.
“Supplying that technology is big business. The global edtech sector is estimated to be worth over $100 billion and Kiwi companies are keen to raise their international profile and provide solutions to meet that growing global demand.”
Kiwi edtech success story Hapara (a cloud-based instructional management system for educational institutions) provided the New Zealand delegation a welcome opportunity to meet and network at a ‘Kiwi Hour’ onsite at the conference. Among the group were Auckland-based edtech companies, Kami and Booktrack as well as Core Education and Network for Learning. Representatives of the Manaiakalani Trust delivered a Visible Learning session on the programme.
The NZTech-led group also attended a breakfast session on the role of schools and edtech companies in professional learning. The group reconnected there with Karen Billings, Vice President of the Education Technology Industry Network (ETIN) of the Software Information and Industry Association (SIIA) who was a speaker at ENZ’s first edtech for export (‘et4e’) conference.
NZ education features in Malaysia newspaper
“New Zealand offers one of the top-ranked education systems in the world,” said Jane Goh, Education New Zealand (ENZ) Marketing and Strategic Relations Manager in Kuala Lumpur.
“Unfortunately, the strengths of the New Zealand education system go relatively unrecognised or have low awareness in Malaysia, especially compared with its growing popularity in China and India.”
Jane said this represents a significant opportunity in Malaysia for institutions prepared to invest time and effort into student recruitment and partnership development. She called Malaysia “a promising but largely untapped” market.
“Malaysia is not only a vibrant market for recruiting international students but it is a popular international studying destination for Asian students and students from Islamic countries.”
Jane said there needed to be a consistent, industry-wide strategic approach taken to the Malaysia market to highlight New Zealand education quality.
“We decided to invest in a promotional project that included a series of key messages about New Zealand education, current students and alumni stories, as well as an overall picture of studying and living experience in New Zealand.”
ENZ played a major role in this project and worked closely with The Star, the largest local English newspaper in circulation.
“We wrote the content and edited several interviews into stories. The key intent was to position New Zealand as a world-class education destination.
“We wanted the market to know about our internationally renowned universities, our learning experience and to hear from Malaysian students who have studied in New Zealand.”
Jane said she was pleased to get support from the University of Auckland, Canterbury University, Lincoln University, University of Otago and Southern Institute of Technology. These universities contributed their angle of story and paid for advertising.
The feature was published in late July, just before the series of NZ Education Fair and roadshows in Malaysia.
“We then continued this effort with a media roundtable on the 2 August, to discuss the importance of holistic education in today’s employment market.”
You can read the whole feature here.
Getting ready to celebrate 25 years
2016 celebrates 25 years of New Zealand International Education conferences being held. During the conference, we’ll be celebrating some of the highlights of our industry’s journey.
If you’re joining us in Auckland, make sure you check out the history display in the exhibition hall. We traverse a handful of key highlights as the industry has developed and evolved over the past 25+ years.
If you’re not able to join us in Auckland, you can follow the conversation on Twitter at #nziec and on Weibo at #2016新西兰国际教育年会NZIEC#.
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Here, Richard Smith, founding director of Auckland Institute of Studies (AIS), reflects on his time in the industry, outlining how AIS has evolved over the years.

Blazing a trail over 25 years ago

Richard Smith talks about his experience in the international education industry.
“In the late 1980s, I was involved in business between New Zealand and China in both the public and private sectors, and regularly received enquiries about education in New Zealand.
So in 1990, my two business partners and I set up AIS. We were based in the Downtown Centre, Auckland, initially as an English language school, starting with a single class of international students. In our second year, we added business studies, then travel and tourism courses, and appointed marketing officers for Japan and China. AIS quickly grew to more than 200 students.
The entire roll of AIS could fit in one room back in 1991.

In the first five years, we worked seven days a week, putting in huge hours. I was on the business development and admin side, doing everything from paying staff, processing student applications, and signing up agent representatives.
In 1992, we brought in new business partners from Taiwan and Japan, and bought the old St Helens maternity hospital, set on 10 acres in Mount Albert. It had been empty for two years and was very rundown. Moving from the city to the suburbs was a good move as it allowed for expansion. Being in a residential area meant easy access to homestays for students. We also converted the old nursing home into student accommodation. In 1993, the doors of the new campus opened after a year of refurbishment.
AIS was reborn at the old St Helen’s maternity hospital.

The following year we launched our first degree, the Bachelor of International Business, becoming the first private business school at degree level in New Zealand. In 1995, we started delivering an MBA programme. Then in 2002, we opened our second campus, the Asquith Campus, where we developed new degree programmes in tourism, hospitality and information technology.
Over the years, more than 20,000 students have studied at AIS. Today, we cater for around 1,500 students from all around the world.
Looking back, we were like trailblazers really, starting from scratch alongside other new organisations like New Zealand Qualifications Authority and New Zealand Education International Ltd, and putting in the hard yards. In 2015, we celebrated our 25^th anniversary.”
AIS students celebrate graduation, 1993.
Medals for WelTec international student at top culinary competition
Culinary students Tyler Langerveld and An, currently studying Level five diploma in cookery, went head-to-head with hospitality students from around the country to win silver at the Auckland event. Restaurant service student Reme Barkema, who also formed part of the team, picked up a bronze medal.
An has been studying at WelTec since 2011, when she started English classes. She is thrilled to have won a medal.
“I found the opportunity to demonstrate what I have learnt at WelTec in a pressured competition environment really exciting,” said An.
“After finishing Level five, I hope to work in a good restaurant in Wellington. Later I plan to travel to other countries to learn about their food and styles of cookery. I love food and travel.”
At the Nestlé Toque d’Or event, Tyler and Thuay An Lai battled it out for over three hours against 10 other teams from around the country to create their three-course menu which was served to guests by Reme.
The pressure was on throughout the live cook-off, as the team fought against the clock and scrutiny of top industry judges, including world-renowned chef, Gert Klotzke, of Sweden.
This competition success comes a month after Weltec’s School of Hospitality won the City & Guild’s International Centre of Excellence – Asia Pacific award, which is one of only five awards distributed globally, and two months after WelTec culinary student, Jamie Bell, was a finalist in the New Zealand Viet Nam Culinary collaboration held in Ho Chi Minh City.
City and Guilds Regional Manager for the Pacific, Glenn Fulcher said WelTec’s City and Guilds success was “an amazing achievement”. WelTec delivers City and Guilds culinary arts, food & beverage service, hotel reception, international barista and international tourism courses, with many of its graduates gaining employment around the world.
Gambier Islands students ‘snowstruck’
The 33 students and their guardians spent three days travelling from their home in Mangareva Island, the largest island in the remote Gambier archipelago, which is more than four hours’ flying time south of Tahiti, to reach Taupo.
This remoteness means the Gambiers are known as 'the islands at the end of the world'. With a tropical climate, coral white sands, coconut palms, mountainous peaks and expansive fishing lagoons, the French-administered Gambiers are most famous for their black pearl industry. The 14 islands are also a popular sailing destination.
Unaccustomed to Taupo temperatures, the group – a sizeable proportion of the entire 1530 Gambier population – had to borrow warm clothing from their homestay families when they arrived. There are no clothing shops and very few stores on their remote island. The teenagers quickly discovered Taupo's shops and got busy buying clothing and gifts to give to their families.
As part of their two-week English immersion course, the students took part in activities in and around Taupo, including indoor climbing, meeting pupils from Taupo-Nui-a-Tia College and visiting a marae. The visitors could understand the Māori language, as their local Marquesan language is similar.
However, the highlight of the trip was two days spent learning to ski at Happy Valley, the “magic carpet” learner slope of Whakapapa Ski Area on Mt Ruapehu near Taupo.
Parents and teachers accompanying the group said Taupo Language School was recommended by Air Tahiti nui because it could offer the skiing and adventure activities, and the town is an easy and safe place to shop. They spent nine months planning and fundraising, although some expenses were subsidised by local government.
One of the parents, Denis Salmon, said they were pleased with how much the students' English had progressed.
"Not only have they become more independent and confident, but they now realise the importance of learning this language."
Taupo Language School director Rose Blackley said attending multi-cultural classes meant the students made friends with Saudi, Chinese, Japanese, Thai and South American nationals.
A school trip from Tauranga to Yantai
The group travelled with support from Education New Zealand’s (ENZ) New Zealand China Sister Schools Fund.
Deputy Principal, Kathy Colville, who accompanied the students along with International Student Coordinator, Annemieke Hart, said “very strong bonds were established”.
“Our students met many challenges,” she said, but “they rose to the occasion and took everything in their stride.”
The students attended school and stayed with local families. An exhibition of Tauranga photos was held as part of the sister city celebrations, and the group enjoyed giving their hosts an insight into Tauranga life. The group also spent a day in Shanghai.
Kathy said the students – all of whom learn Mandarin at school – were carefully chosen.
“It was an extremely difficult task but we chose some that had travelled with us [overseas before]. We knew that we could rely on these students to be great ambassadors of our school, city and country.”
There were lots of differences at school in Yantai, the principal one being the long school hours. The school day starts at 7.15am and ends at 5.30pm in China, with students then staying up till 11pm to complete homework.
“The long school hours were a bit daunting,” said Riley Bartosh.
The students also enjoyed learning calligraphy, and doing physical exercise Chinese-style – always carried out in groups.
The students said the experience had made them more independent and opened up their minds to further travel in the future.
“Now I’m more open to different cultures and how others live,” says Riley Bartosh.
“I am interested in pursuing a career that involves communication with other countries. China has opened up opportunities that would never have been available otherwise,” says Stephanie Austin.
“I’ve been on school trips to Portugal, Amsterdam and Turkey since I’ve been at this school,” says Ngawaka Ririnui. “It’s inspired me to travel more and experience how others live.”
“I am going to continue learning Mandarin at our school so that I can speak three languages – English, Maori and Mandarin,” says Te Wairere Te Moana.
Annemieke said Tauranga Intermediate School has offered biannual overseas school trips to its students since 2000. The school reinvests some of the revenue it receives from international students to fund these trips.
She said that in Term three, a group from Yantai Number two Middle School was making a reciprocal visit to Tauranga.
Regional Partners’ workshop a triumph
In August, Ms Favaloro joined an Education New Zealand regional partners’ workshop to lead sessions on pathways, stakeholder engagement and the art of visual storytelling.
The 15 regional education organisations represented shared their insights, learned about regional education trends and heard about Study Melbourne’s initiatives and success.
“It was absolutely inspirational to spend time with Jane. She really gave me a sense of what we should be aspiring to and how we might get there,” said Bree Loverich, Programme Manager for Canterbury Leadership Accord and Christchurch Educated.
Study Melbourne was established in 2006. For over 10 years, international education has been Victoria's largest services export industry, generating more than $46 billion for the economy. Victoria is now considered Australia’s designated ‘Education State’ with over 175,000 students studying there annually.
Greg Scott, Regional Programme Manager for ENZ, believes there are many reasons for providers to connect with their regional education organisations, chief among them:
1. Regional growth offers real benefits for education providers, regional economies, communities and students.
2. Education providers can grow their international programme by sharing regional marketing economies of scale, and gaining greater access in international markets using regional partnerships.
3. Regions offer distinctive opportunities for students to align their learning to employment opportunities and pathways to skilled residency.
"It was a pleasure to spend time learning how teams can convert a 'barrier' into an 'opportunity' when put into a room for a day and encouraged to engage,” said Jane Favaloro about the workshop.
“I look forward to hearing of the successes and, in the not so distant future, creating a superior student experience that targets specific international markets and enables mobility between Victoria and New Zealand."
Find out more about the Regional Partnership Programme here.
Minister sings praises of a NZ education in Japan and Korea
In late August, Minister Steven Joyce visited Japan and Korea to advance New Zealand’s business, innovation and education interests. Most of all, it was a great occasion to celebrate the friendship between our countries.
The visit kicked-off in Tokyo, where ENZ joined the Minister to meet with Toshiei Mizuochi, Japan’s new State Minister for Education, Culture, Sports, Science and Technology, to discuss opportunities in science and innovation. Minister Joyce highlighted New Zealand’s flexible qualification framework and expertise in vocational education, which Minister Mizuochi welcomed.
Following this, Minister Joyce went to Busan and Seoul, Korea, where he visited the Centre for Creative Economy and Innovation (CCEI) and talked about opportunities for working on film projects with Auckland. This includes a September workshop organised by Screen Auckland and AUT to teach staff and students from Busan-based Dongseo University more about film.
Minister Joyce also met with Lee Joon-shik, Korea’s Deputy Prime Minister and Minister of Education, to explore ways to grow the education relationship between Korea and New Zealand. This included the possibility of more Korean-language teaching and learning in New Zealand schools.
CCEI, from left to right: Cecily Lin, Acting Regional Lead, ENZ; CCEI staff; John Riley, Deputy Head of Mission; Clare Fearnley, NZ Ambassador; Minister Joyce; Cho Hong-geun, Head of CCEI; Ryan Freer, New Zealand Trade Commissioner

In each country, Minister Joyce hosted a reception for local guests including school teachers, agents and representatives from tertiary institutions. At the Tokyo reception, 13 high school students from Ikubunkan Institute of Education performed a haka and waiata for the Minister they had learned while studying in New Zealand. At the Seoul reception, guests were joined by Korean rappers Microdot and Sanchez who spoke with affection of their time studying in Auckland. Both evenings provided a wonderful opportunity for Minister Joyce to promote New Zealand’s education and lifestyle, the importance of an education relationship between our countries and to introduce the Prime Minister’s Scholarship for Asia.
“Education cooperation is an important way of developing a closer relationship between our countries, and encourages us to discuss and cooperate on issues of mutual interest and benefit,” said Minister Joyce.
The ENZ student fair will be held in Japan on 8 October in Fukuoka, and Tokyo on 9 October.
NZIEC 2016: Celebrating 25 years of coming together
With a record 650 delegates marking the occasion, including 90 speakers, six plenary and keynote sessions, and 44 breakout sessions, there was a lot going on.
Dr Adam Fraser kicked things off with an inspiring keynote address on The Third Space. It’s an ideal technique to better manage your time in the fast moving international education industry. If you didn’t manage to purchase one of Dr Adam Fraser’s books before they sold out, you can do so here.
In her Q&A with conference MC Miriama Kamo, Professor Stephanie Fahey, Lead Partner for Oceania at Ernst & Young, provided a range of insights on the future of the international education industry
Our conference dinner hit a high point as we celebrated 25 years of networking and collaboration. Cultural icon Elena wowed delegates with her personal story, which spoke to the importance of developing international connections firmly grounded in one’s culture.
On Day two, Jim Moser, Chief Executive of Clemenger BBDO New Zealand, provided insights into the future of marketing. Dopamine and oxytocin have never been mentioned more at a NZIEC than after his entertaining and insightful address!
Friday rounded off with David Bell from ASB Bank outlining how their organisation has used technology to continue innovating to stay one step ahead – including the development of the new Clever Kash cashless money box.
Feedback for the conference has been positive, with 94 per cent of attendees rating the conference good to excellent. Furthermore, some 83 per cent of delegates agreed or strongly agreed that NZIEC added value to their organisation.
You can also read some great coverage of the conference from PIE News here.
Conference presentations are available for download here.
Towards NZIEC 2017
NZIEC 2017 will be held on Tuesday 22 and Wednesday 23 August 2017 at the Sky City Convention Centre in Auckland. We’re already getting to work on designing the experience for NZIEC 2017, so please contact Sam Mackay if you have any suggestions. We’ll also be releasing a global Call for Papers in the coming months, so keep an eye out to secure your presenting slot at NZIEC 2017.
We look forward to seeing you back in the City of Sails next year.
NZIEC: What we learned from the panel sessions
Moving Places: Fostering the employability of international graduates
Panel MC, and ENZ General Manager Stakeholders, Communications and Intelligence, John Goulter, offered this report.
This session was focussed around what international students do after they graduate, and ways to ensure the best outcomes. The desired endpoint is for New Zealand to attract the very best international students to New Zealand for a high value, high quality education.
Emily Fabling, International Director at the Ministry of Education, outlined some hot-off-the-press research and shed some light on the international students who stay on to work in New Zealand.
Other panellists, including Kirk Hope from Business New Zealand and Steve McGill from Immigration New Zealand, discussed ways to ensure that international education plays to New Zealand’s strengths.
Darryn Melrose, Chief Executive of the Media Design School, explored ways to tailor products to attract the best students and produce graduates who are truly equipped for the needs of the job market, both in New Zealand and internationally.
There was a broad consensus that as a small country, New Zealand has the opportunity to develop niche markets and educational products. Many graduates will return to their home countries to build careers, others will go on to other countries for more education, but some will stay in New Zealand to make a long-term contribution to our economy and wellbeing.
The presentation slides of Moving places: Fostering the employability of international graduates are available to download here.
Overcoming the trials and tribulations of offshore delivery
Panel MC, and ENZ General Manager Business Development, Clive Jones, offered this report.
This panel featured four inspiring contributions from Selena Fox from New Zealand Tertiary College, Maria Johnson from Little Schools, Andrew Short from Cognition Education, and Ed Weymes of Waikato University.
While previous panels have tended to be tertiary focused, this panel had a heavy emphasis on the potential of New Zealand early childhood education and schools in offshore delivery. This could be through teacher training, establishing campuses, or the management of international schools using New Zealand’s expertise.
Clive Jones, General Manager Business Development, ENZ

The panellists outlined a common set of success factors needed, including:
- New Zealand playing to its strengths
- Understanding and meeting a market need
- The critical role of in-market partners
- The role of technology in supporting learner success
- Retaining control of critical elements of the education and training offering in order to protect your reputation.
We had a very engaged audience, with a growing interest in understanding opportunities for New Zealand providers in the offshore delivery of training and education.
If you are interested in understanding more about offshore delivery opportunities, come and talk to ENZ and we can provide advice, guidance and connect you to experienced practitioners such as our panel members.
Social licence: International education and New Zealand communities
Panel MC, and ENZ General Manager Marketing and Channel Development, Paul Irwin, offered this report.
In order to build a sustainable international education industry in New Zealand, we will need the ongoing approval and acceptance of local communities to operate and grow.
This session explored ways to build social licence and to get New Zealanders not only supporting but endorsing the growth of international education.
Deborah Gray, GM Corporate Affairs, Tourism New Zealand, presented an interesting analysis of Tourism New Zealand’s learnings from its Visiting Drivers programme. She emphasised that building social licence is a long game.
Paul Irwin, General Manager Marketing and Channel Development, ENZ

We explored ways to use storytelling to build social licence, with New Zealand education providers, regional bodies and students all playing a key role. It is important to show the contribution students make when they are in another country, as well as the connections they make with employers (through internships, for example).
ENZ has recently commissioned research into New Zealanders’ perceptions of international education, with some 70 per cent supporting a New Zealand that is open-minded, friendly and welcoming. Reflecting this behaviour and value back to Kiwis is an opportunity for our story telling. ENZ is finalising the report with the researcher and will share it with industry in the next month.
The presentation slides from Social licence:International education and New Zealand communities are available to download here.