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Kiwis shine at NAFSA
The New Zealand delegation included all eight universities, four ITPs and an English language school, and to expand global perceptions beyond New Zealand’s tourism offering, it showcased Kiwi innovation and creativity with the campaign line New Ideas Grow Better Here.
Each institution chose an innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie.
As platinum sponsor of the Opening Plenary, New Zealand used its spotlight moment for a performance by Elena, a Maori classical violinist, followed by Sir Richard Taylor, who spoke about New Zealand’s strengths as an education destination.
Lisa Futschek, ENZ’s Regional Director, Americas and Europe, said the well-coordinated presence of the New Zealand institutions was a great example of collaboration.
“That single, clear message – creativity and innovation – definitely caught the attention of NAFSA attendees, and made us stand out against the 300 other booths in the Expo Hall.”
We plan a special E-News next week with more comprehensive coverage of NAFSA’s highlights.
Helen Clark (centre) stopped by the New Zealand booth in the Expo Hall
Showcasing Kiwi innovation and creativity
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Further growth for international education
The economic value of the sector in 2016 is now estimated to be $4.5 billion, an increase of $200 million on 2015 student numbers.
ENZ's Acting Chief Executive John Goulter says the findings are a tribute to the continuing hard work and strong collaboration of key players across the industry.
“This growth could not be achieved without our education providers, government bodies and other key industry players working together successfully to attract talented students from around the world.
“It is an impressive outcome, and shows that New Zealand is increasingly seen as a place that offers quality education in a safe, welcoming environment.”
The new figures consolidate international education’s place as New Zealand’s fourth largest export sector, supporting more than 33,000 jobs across New Zealand.
The Minister’s release can be found here.
The International Education Dashboard for 2016 can be found here.
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Kiwi innovation shines in the Expo Hall
To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.
Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.
Kaylee noticed that innovation was a key word for a number of countries.
“India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.
“By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”
Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.
“Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.
“It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.
“A number of conference delegates said New Zealand set the bar high!”
Other country taglines at NAFSA were:
Spain: “Education, Our Art”
Israel: “Jumpstart your Future”
Germany: “Land of Ideas”
Poland: “Study and be successful”
Russia: “Learn from everyone, copy nobody”
Ireland: “The warmest of welcomes”
Canada: “A world of possibilities”
Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.
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Student wellbeing strategy launch
The new strategy aims to protect and enhance New Zealand’s reputation as a safe and welcoming study destination. It was officially launched at Ara on 13 June by Tertiary Education, Skills and Employment Minister Paul Goldsmith.
Hayley Shields, ENZ’s Director of Student Experience says the new strategy was the outcome of extensive consultation with the sector as well as with international students about what would make the most difference to them.
“Students that I spoke to at the launch were really pleased to see the new strategy, and to know that their wellbeing is considered so important for their student experience,” she said.
Ara Chief Executive Kay Giles together with Ara staff and international students, representatives of government agencies, Christchurch Educated, and the local community took part in the launch.
Development of the new strategy was led by the Ministry of Education.
Read the International Student Wellbeing Strategy.
Read Minister Goldsmith's announcement.
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The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
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Farewell to Alexandra Grace
ENZ Chief Executive Grant McPherson said Alex’s tremendous contribution has helped ENZ become the organisation it is today, and made an enormous contribution to the China-New Zealand education relationship.
“The importance of government-to-government relationships with China can’t be stressed enough and Alex’s work has been instrumental in elevating how New Zealand education and ENZ are regarded in this key market.
“There are, no doubt, many people across the education, government and trade sectors – both in China and New Zealand – who value the great work that she has done.”
Alex has been with ENZ since its creation and has helped set up and develop its first China team.
She came on board as Counsellor (Education) in February 2011 and since January 2013 has concurrently held the position of Regional Director – Greater China for ENZ.
Alex’s skills as an international lawyer meant she brought a lot to her role. She has done much to strengthen ENZ’s engagement with the Chinese government and education providers over the last six years, achieving key international education milestones for both countries.
Achieved under Alex’s leadership was the signing of an arrangement to affirm and guide the existing Strategic Education Partnership between China and New Zealand, which recognised ENZ’s role in carrying the bilateral education relationship.
Another major milestone was the increased recognition for New Zealand private training establishments (PTEs) in China, which required close coordination between ENZ and NZQA and robust discussions with the Ministry of Education in China. Nine PTEs were added to the Chinese government’s study abroad website in 2014 after four years of negotiation.
The New Zealand – China Sister Schools programme and the New Zealand – China Vocational Education and Training Model Programme were also launched on her watch.
Alex said she felt much pride in the way that New Zealand's multifaceted relationship with China has both expanded and deepened over the last six and a half years.
“I have greatly valued the opportunity to work in support of New Zealand’s vibrant international education industry.
“The opportunity to work in and help shape a new government agency is not one that comes along very often, and provided me with new experiences and the chance to grow.
“I will maintain a keen interest in this sector.
“Kia kaha and Jia You!”
Alex finishes her term with ENZ on 23 June and will move to London with her family.
Adele Bryant, ENZ’s former Business Development Manager, Industry Development, will take on the Regional Director – Greater China and North Asia role, based in Beijing.
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Addressing trade barriers
Non-tariff barriers
Trade barriers such as government policies and regulations that favour local suppliers are called non-tariff barriers. Find out how ENZ and other government agencies can help reduce or prevent some of these barriers.
Red tape can push up costs
Non-tariff barriers are rules that make it costly or difficult to export to a particular market. You might experience these as ‘red tape, ‘roadblocks’ or ‘costs of doing business.’
The barriers can arise with any type of export from food to digital goods and education services.
Examples include:
- administrative procedures
- quantity restrictions (such as quotas)
- investment or foreign ownership restrictions
- price controls
- subsidies
- qualifications recognition
- product labelling requirements
- private standards
- technical regulations and standards.
Help available to break the barriers
ENZ and other government agencies can help with trade barriers. We may be able to reduce, resolve or even prevent them from happening. That might be by holding government to government discussions – where officials talk through the issues with overseas agencies. Or it might be through longer-term free trade agreement negotiations.
Some barriers can be cleared up quickly, but others can take years to resolve. It depends on their nature and the willingness of the foreign partner to sort them out. Some may never be resolved for reasons beyond New Zealand’s control.
Sometimes non-tariff barriers exist for good reasons – for example, regulations to protect public health or the environment. In those cases, foreign governments may agree that New Zealand’s regulations provide equivalent protection. Or they may improve their regulations so they meet their purpose without impeding free trade.
Who to contact
Education services
If you export education services, including teaching international students in New Zealand or overseas and face trade barriers such as licencing requirements, investment and foreign ownership restrictions or qualifications recognition contact, Education New Zealand.
Email | tradebarriers@enz.govt.nz
Website | Education New Zealand
Other agencies
Other types of exporters should contact the relevant New Zealand government agencies for help with non-tariff barriers.
Services and investment
If you are a service provider or investor and encounter barriers such as foreign equity caps, data storage requirements or procurement rules that are unfairly preventing you from exporting your services offshore, get in touch with the Ministry of Foreign Affairs and Trade (MFAT) for assistance.
Phone | MFAT Exporter helpline 0800 824 605
Email | exports@mfat.govt.nz
Website | MFAT
Manufacturing
If you’re a manufacturer, and you’re facing regulatory restrictions on your exports such as standards, rules in selling to foreign governments, or other restrictions blocking you from exporting, contact the Ministry of Business, Innovation and Employment.
Email | tradebarriers@mbie.govt.nz
Website | MBIE
Food and primary industries
The Ministry for Primary Industries can help primary industry exporters deal with barriers like arbitrary rules for food safety and standards, or animal welfare.
Phone | 0800 00 83 33 Email | exporterhelp@mpi.govt.nz
Website | MPI: Exporting
Trade barriers clearinghouse
For additional information on barriers to trade; for trade barriers not covered above; or you are unsure where to register your issue, the below site can help. Inquiries registered will be directed to the agency best able to assist.
Website | https://www.tradebarriers.govt.nz
Customs help
Customs can help with advice on a range of export issues including border clearance issues, tariff classification, and rules of origin. Contact New Zealand Customs
Email | export2fta@customs.govt.nz
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Draft International Education Strategy released
A group of about 75 international students and staff, along with representatives of education providers and key local and central government agencies, were present at Auckland University of Technology last Friday where Tertiary Education, Skills and Employment Minister Paul Goldsmith officially launched the draft strategy.
The draft strategy sets out the government’s vision that international education will continue to contribute to a vibrant and prosperous New Zealand, and outlines the proposed actions the government will take to support a sustainable, high quality international education sector that delivers net benefits to New Zealand.
The draft strategy was developed with input from the wider sector, including an online survey and a series of workshops in 2016, to identify future challenges and opportunities. ENZ and the Ministry of Education are leading the strategy development. The draft strategy can be found here, alongside options for providing feedback, including an online survey, a series of workshops for the sector, and a session on the draft strategy during the NZIEC conference in August.
We welcome feedback on the draft strategy and the vision, goals and actions that it recommends. Consultation will close on 31 August 2017. The strategy will be finalised and an implementation plan developed for launch towards the end of the year.
Thank you to everyone who has participated in this work to date, and we look forward to hearing your thoughts on the draft strategy.
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Industry leaders gather for NZTech
The NZTech Advance Education Technology Summit, sponsored in part by ENZ, is an annual event designed to build New Zealand’s credentials as a hub of education technology. Last week at Massey University, it did just that.
Annabel Robertson, ENZ’s Business Development Manager, said common themes of creativity, collaboration, customer design and innovation emerged during the conference.
“The keynote speakers radiated optimism, and shared ideas on how to engage and prepare learners for the future,” said Annabel.
“The whole atmosphere was buoyant.”
Over two days, companies such as Banqer, Cognition Education, Code Avengers, DAQRI, Google, GlobalEd, Hapara, LearnCoach, Linewize and Wendy Pye Publishing shared their experiences, and explained how they are turning their ideas into viable global products and services.
Start-ups such as Accounting Pod, Savvy and ImmerseMe pitched to the diverse audience made up of e-learning facilitators, STEM leaders, policy makers, principals and teachers, exporters, investors and the interested public.
Annabel said Sue Suckling, Chair of NZQA, concluded the summit with a powerful challenge to New Zealanders to prepare now for the future education system.
“She encouraged educators and technologists to instigate change and not constrain their thinking to the existing regulatory framework,” said Annabel.
New Zealand's highly regarded education services and products offshore contributed $242 million to GDP in 2015 – with huge potential for growth in the education technology sector.
As part of the Leadership Statement for International Education, the Government set the goal of increasing its value to at least $500 million by 2025.
This was ENZ’s fifth year sponsoring the Ed Tech for Export stream of the conference.
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Connecting with industry (2017)
The 2017 Connect roadshow attracted 250 participants in eight sessions and offered an opportunity for ENZ to update participants on what’s happening globally and nationally in international education, to share ENZ’s strategic direction for the coming year and to receive feedback from industry.
Greg said ENZ currently has four strategic priorities: leading international education in thinking and implementation, telling our stories in New Zealand, driving more value to New Zealand through student mobility and supporting offshore delivery for value to New Zealand.
“In these sessions we were able to share with industry what we have done and what we plan to do to meet these goals,” said Greg.
“We then heard directly from providers about what ENZ initiatives they value the most, and how we could better help them.”
Better market intelligence was a common theme in feedback from attendees. There was therefore a positive response to the news that, in August, ENZ will launch Intellilab, a new intelligence portal that will serve as a one-stop-shop for easily accessible data to help providers make well-informed decisions.
Providers also said they appreciated the opportunity to talk directly with senior ENZ staff, to ask questions and to network with other industry professionals.
“We’re taking this on-board. Going forward, Connect will be a regular part of our annual calendar,” said Greg.
Attendees also noted that telling the international education story in New Zealand should be a key priority for ENZ.
“Because we’re in this industry, we see the richness, diversity and global connectedness that international students bring everyday – but that often isn’t reflected in the media,” said Greg.
“We encourage providers to share their own stories with media as often as possible.”
Greg said it is an exciting time to be involved in international education and that the Connect sessions provided a chance to celebrate what the industry has achieved over the past nine months.
“We know there are challenges but there’s also lots to be proud of. Connect was a chance to remind us all of this.”
ENZ is currently collating feedback from the sessions to be sent out with the Connect presentation to attendees later this month.
