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E-News content refresh coming soon
The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.
By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.
ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.
“We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.
“With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”
The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.
The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.
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New travel rules and levy for New Zealand
Find out what the new International Visitor Conservation and Tourism Levy means for international students coming to New Zealand.
International Visitor Conservation and Tourism Levy
On 1 July 2019, the International Visitor Conservation and Tourism Levy (IVL) was introduced. This new levy costs NZ$35 per person and is paid when you apply for a visa or request a New Zealand Electronic Travel Authority (NZeTA).
How do you apply for an IVL?
If someone is applying for a visa, including a student visa, the levy will be automatically added to the application cost. Even though the levy is for conservation and tourism, it does apply to most international students too.
What if a person doesn’t need a visa?
If an international student is coming to New Zealand before 1 October and is from a visa-waiver country or is not staying long enough to need a visa, they do not need to pay for an IVL.
What’s changing on 1 October 2019?
From 1 October 2019, New Zealand is introducing a new travel requirement that may affect international students coming to New Zealand.
The NZeTA (New Zealand Electronic Travel Authority) needs to be issued before traveling to New Zealand. It can take up to 72 hours to be assessed, so anyone coming to New Zealand should request their NZeTA in plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
- $9 for requests made through the NZeTA app
- $12 for requests made through the Immigration NZ website.
When a person requests an NZeTA, they will automatically be charged the International Visitor Conservation and Tourism Levy (IVL).
Total payment will be:
- $44 for requests made through the NZeTA app
- $47 for requests made through the Immigration NZ website.
Who must hold an NZeTA before travelling to New Zealand?
- People visiting or in transit from a visa-waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa-waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country.
- Permanent residents of Australia.
Who doesn’t pay the International Visitor Conservation and Tourism levy?
Most visitors to New Zealand pay the IVL. If a person is required to pay the IVL, the amount will be automatically added to the cost of their visa application or NZeTA request.
You do not pay for an IVL if you travel to New Zealand on:
- an Australian or New Zealand passport
- a passport from many Pacific Island nations
- you are a transit passenger arriving at and leaving from Auckland International Airport
- you have a New Zealand resident visa
- you hold a Business Visitor Visa or APEC business travel card.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to request an NZeTA before they travel if they are coming from a visa-waiver country. They will pay the IVL when requesting the NZeTA.
International students who need a visa to study will not need to get an NZeTA, but they will pay the additional NZD$35 for an IVL when they apply for a visa.
What about current international students?
International students who have already applied for and have a valid visa will not have to pay the IVL until they renew their visas.
How long is the IVL and NZeTA valid for?
The NZeTA is valid for two years. The IVL is charged every time a person requests a new visa or NZetA.
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NZIEC and SIEBA partner for the school sector
ENZ is pleased to welcome SIEBA as NZIEC’s programme partner, offering a range of sessions and workshops of value to school sector delegates.
SIEBA is the association for international education in New Zealand schools and has more than 350 member schools across the country. It has become an influential agency both within New Zealand and internationally.
NZIEC will be this year’s most important event for international education professionals in the school sector. The programme features a wide range of sessions specifically designed to add value for delegates from primary and secondary schools.
Dr Stephen Holmes, one of the world’s foremost experts on school marketing and reputation, will lead two workshops on ‘Authentic Marketing’ and ‘Evidence Led Positioning and Planning’ and offers school delegates the opportunity of one-on-one sessions during NZIEC.
Attendees will also gain valuable market insights from Japan, our Country of Honour, and can hear about the new school sector strategy for Vietnam and how to get involved.
Back by popular demand is the SIEBA schools’ luncheon, an opportunity to gather with sector colleagues to hear inspirational speakers and to network.
You will be able to meet with the SIEBA team during the conference as they will have a stand in the EXPO.
Have you registered yet?
If you still haven’t registered, make sure you don’t miss out. Places are filling up fast. https://www.nziec.co.nz/registration
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Register for ENZ’s market intelligence webinar for the Philippines
ENZ’s Market Manager – Philippines, Desiree Lee, has organised an industry webinar to offer local market updates and insights, New Zealand scholarships information and to share Immigration New Zealand updates.
ENZ’s Director Asia, John Laxon, said the industry webinar is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and independent in-market experts.
“This will ensure your organisation’s in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account the strong industry interest in the 2018 series.”
Philippines Industry Webinar
Thursday, 29 August, 11am Philippines time/3pm New Zealand time
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Chinese and Kiwi students come together for Youth Summit
This was the third summit of its kind and included student delegates from around New Zealand and the cities of Qingdao, Wuhan, Baoding, Chengdu and Zhuhai in China.
The summit had student delegates taking part in workshops and working on projects about global citizenship, social responsibility and leadership while in residence at St Andrew’s College in Christchurch. The Chinese delegation then visited Queenstown and Dunedin while hosted by Taieri College, showcasing our southern cities over four days.
Student delegates experienced a formal official opening ceremony, and the signing of the first education memorandum of understanding between Christchurch Educated and the Qingdao Municipal Education Bureau. Two VIP delegations from Qingdao also attended the opening ceremony and visited education providers in Christchurch.
Summit founder and president of the Institute of Global Engagement New Zealand, Jan Fitz-Gerald, said she was delighted to bring the summit to Christchurch for its second time in New Zealand.
“The summit’s goal is to empower the next generation of global citizens and leaders to work and live within a culturally diverse environment. This year, we featured some insightful sessions on cultural diversity, preparing to face the issues of the future as global citizens and leaders, and understanding China,” Jan said.
For Hayley O’Connell of Taieri College, the youth summit was a life-changing experience.
“The bond and connections that I have formed with people from around [China] have been amazing, and there were so many life-long messages that I was able to take away from this summit. Anyone who is interested in helping to lead the global changes of the future – this summit is for you,” Hayley said.
The summit was sponsored by ENZ, the Institute of Global Engagement New Zealand, Christchurch Educated and the New Zealand China Council, with support from St Andrew’s College and Taieri College.
The 2020 summit to be held in China is expected to attract a large delegation with 2019 delegates already signing up.
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The countdown to NZIEC 2019 is on
In just a matter of days, the doors to the 28th annual New Zealand International Education Conference and Expo (NZIEC) will open.
At this year’s event, we will be joined by a wide range of partners.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand/OKNZ are continuing their support of NZIEC. They are our Premium Partners for 2019.
Southern Cross will be showcase its award-winning travel insurance. Every year, it provides travel insurance to over 30,000 international students and their family members, as well as students moving into the local workforce.
Vodafone helps keep students connected from the moment they land in New Zealand with great offers on international calling and bonus data. It works closely with OKNZ to offer a greeting and translation service.
Other partners joining us at conference are:
- IDP Education, who will showcase IDP Connect, its client services division alongside the IELTS, its world-leading English language test.
- FairWay Resolution Limited: FairWay administers iStudent Complaints, an independent resolution scheme for students.
- QS Intelligence Unit: QS partners with higher education providers to help them understand and enhance their performace through unmatched intelligence tools.
“We are grateful for the support of our Premium Partners and Partners at our industry’s annual hui,” says ENZ Chief Executive Grant McPherson.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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Keynote speakers pose challenges
Unconscious bias, new models of collaboration and poetry readings in fish and chip shops are just some of the subjects examined by NZIEC’s three dynamic keynote speakers.
Guy Ryan
Imagine if every New Zealander unleashed their potential to change the world.
That’s the bold vision of Guy Ryan, founder and CEO of the charity Inspiring Stories.
Guy called on the audience to reimagine education by:
- Discovering new models of learning and collaboration.
- Creating powerful experiences and building degrees and qualifications around them.
- Harnessing technology and having content delivered by world-class people here and overseas.
- Fostering connectivity and partnerships, and thinking more about global opportunities.
New Zealand is capable of meeting challenges, says Guy, because we are “the tiny nation that can”.
Dr Lisa Coleman
Dr Coleman is Senior Vice President for Global Inclusion and Strategic Innovation and Chief Diversity Officer of New York University.
She challenged the audience’s thinking with questions such as:
- How are Millennials and Generation Z students asking us to think differently about inclusion, diversity and belonging?
- How might unconscious bias manifest itself the same or differently in individuals and organisations? (Take a test to determine your individual unconscious bias at Project Implicit)
- When trying to change an organisation on an issue such as diversity, people at the top and the bottom are often supportive but messages may get lost in the middle. How do we engage the “messy middle”?
- How we do ensure both partners in global partnerships are on an equal footing, rather than having one leading the other?
Professor Chris Gallavin
Soon to embark on a poetry tour of the nation’s fish and chip shops, Professor Chris Gallavin is both a poet and Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University.
He told the audience that education should not be about passing on information, but about “learning how to do things with the stuff we know”.
Professor Gallavin called for a more collaborative future, with education providers engaging with industry, politics and broader society to help solve the world’s problems.
“The revolution is coming, whether we like it or not, and it will be driven by young people,” he says.
“Universities need to change our view of how we see ourselves in the world, from bastions of knowledge to centres of collaboration.”
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Register for ENZ’s market intelligence webinars for South Korea and Japan
An ENZ market intelligence webinar for Korea has been organised and registration is now open. It will offer local market updates and insights and share Immigration New Zealand updates.
Registration is also open for an ENZ market intelligence webinar focusing on the Japanese market. This will include local market updates and insights, 2020 dates and regional engagements and NZQA Amendments to the Code of Practice.
ENZ’s Director Asia, John Laxon, said the industry webinars will be a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff.
“This will ensure in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account strong industry interest in the 2018 series.”
South Korea Industry Webinar
Wednesday, 28 August, 11am Korea time/2pm New Zealand time
Japan Industry Webinar
Monday, 16 September, 11am Japan time/2pm New Zealand time
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Insights from China
Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.
Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.
“It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.
Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.
For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.
Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.
Tips for forming partnerships
The panel’s tips for partnering with institutions in China include:
- Do your research.
- Be prepared to invest time and money into developing the relationship.
- There is no substitute for face-to-face communication.
- It’s critical to have a fluent Chinese speaker on your team.
- Your Chinese partners may become friends for life.
Session Two: Digital marketing in China
China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?
Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.
Is WeChat enough?
Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.
He says it’s important to look beyond WeChat because:
- There are barriers to registering a WeChat official account.
- It can be expensive to invest in content, media and campaigns.
- It’s difficult to measure conversion.
- WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).
ENZ’s approach
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.
We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.
Creating a content strategy
When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.
“People want relevant content, in the right place, that resonates with them and makes them want to learn more.”
He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.
Euan also suggests:
- Choosing the right platform by understanding where your target audience is.
- Developing carefully targeted content in the best possible format.
- Aligning with ENZ’s campaigns for better brand recall.
- Exploring and making use of key opinion leaders (KOLs) in China.
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Letter from the CE: Navigating our changing world
A huge thank you to all those who joined us in Auckland for 2019’s NZIEC. The conference was filled with fascinating presentations, promising new connections and enlightening discussions. It was, however, the collaborative spirit, warm reception and energy of those who attended and presented that made this year’s conference our best yet.
Like many sectors, we are now operating in a state of constant change in terms of students’ needs and wants – and the challenges and opportunities that stem from this was a focus of discussion across the three days of events. NZIEC’s keynote speakers – Guy Ryan, Dr Lisa Coleman, and Professor Chris Gallavin – presented an impressive range of perspectives and ideas across areas including youth leadership and the role of global connectedness, inclusion and diversity, and the value of working together across different sub-sectors.
Our environment is also changing. NZIEC 2019 followed an announcement by Minister of Education, Chris Hipkins, about reforms for vocational education in New Zealand. The reforms are intended to ensure the vocational education sector continues to be globally relevant as the nature of work and the skills required in the workplace shifts. Seven key changes will be made, the major one being the establishment of a single public network of vocational training institutes. For more information on the Reform of Vocational Education, click here.
I would like to reiterate the Minister’s reassurance that the changes will be introduced gradually over several years. International students can continue to enrol here with confidence, knowing we are in the process of making their education experience even better. At ENZ we are looking at the opportunities a strong national identity for New Zealand’s vocational training presents offshore.
Lastly, the conference was a chance to acknowledge our strong education relationship with Japan, our country of honour. The nation is the third-largest student source country for New Zealand’s international sector. In 2017, for example, we had 10,272 Japanese students study here. I am confident this relationship will continue to deepen with lots of activity planned in the year ahead.
I hope you enjoy reading this special NZIEC edition of E-News.
Ngā mihi,
Grant
Grant McPherson, Chief Executive of Education New Zealand
