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What’s next for ENZ events?
The trial of the EventsAIR OnAIR platform began in September with the Japan New Zealand Education Virtual Showcase and Agent Seminar, and will continue over the next few months for events like agent seminars in-market, the Viet Nam Student Showcase, and the Summer Retention Showcase.
Over and above a video-conferencing application like Zoom, the EventsAIR OnAIR platform has functions like a virtual exhibition, live Q & A, and gamification features, where users can compete to win points.
ENZ recently hosted our inaugural India New Zealand Education Week on the EventsAIR OnAIR platform. To have a look at the platform and how it works, you can register and view recordings of the event here.
ENZ has an established relationship with EventsAIR, having previously partnered with them for lead capture at in-person events.
ENZ Director – Channel Services and Partnerships, Dan Smidt, says what really clinched this new collaboration was the wide range of functionality EventsAIR had developed.
“We didn’t want a platform that would simply recreate what you’d expect from an in-person event. We wanted something that would use digital features in a creative way, to really capture the attention and imagination of our attendees.”
Participants are currently limited to providers who registered with ENZ for in-person events in-market before they were cancelled due to COVID-19. At the moment, ENZ is able to offer participation in these events at no cost to the sector.
“In the results of a survey out to New Zealand providers earlier this year, the cost of developing or participating in digital events was one of the most important factors for those considering their event options,” Dan says.
Even before COVID-19 caused global travel disruption and the widespread cancellation of in-person events, ENZ was looking into ways to host more events virtually.
“We know that education providers and students are becoming more conscious of the sustainability of long-haul air travel,” Dan says. “COVID-19 simply accelerated our work in the online event space.”
“This dynamic virtual events platform is the next logical step in the growth of the ENZ digital eco-system. We’re now able to think about how we do events in a whole new way.”
Dan and the ENZ Events Team hope to develop a virtual and hybrid calendar of events for 2021 with OnAIR. Please watch out for more updates on our events work in E-News on our website.
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From the CE: Honouring our commitment to international students
The Government has announced today that a new border exception will allow 250 international PhD and postgraduate students to enter New Zealand and continue their studies.
Read Minister of Education Chris Hipkins’ official release.
This is a positive first step on the path to recovery and is consistent with the Recovery Plan for International Education.
It is recognition that international education is important to New Zealand and will play a vital role in the country’s rebuild and recovery from COVID-19. Prior to COVID, international education was New Zealand’s fifth-largest export earner, earning $5 billion a year and supporting around 45,000 jobs.
Moreover, the international students included in this group have had their postgraduate study or research disrupted by COVID-19, and cannot complete it due to the practical nature of their course. They have made a commitment to New Zealand, and that’s something we want to honour.
ENZ’s next step is to work with tertiary providers as they identify and select eligible students, and to continue to work with other government agencies to ensure a safe and considered process is developed for these students to enter the country.
ENZ is looking forward to further border exceptions that will benefit as many providers and students as possible, when it is safe to do so.
We will also have work underway to make sure the students entering New Zealand receive a warm welcome and have the information they need to succeed.
I am very proud of the manaakitanga that New Zealand education providers have been demonstrating throughout the COVID-19 crisis this year.
Please continue to encourage your students to sign up to NauMai NZ, our digital home for students who have chosen to study in New Zealand. Over the COVID-19 crisis, it has continually been updated and expanded with information international students need to know.
In the early hours of Saturday, 2 October, ENZ’s NauMai NZ was awarded a Highly Commended in the Student Support category at The PIEoneer Awards. We are delighted to be recognised for this work alongside such a varied list of international organisations.
You can read more about NauMai NZ in this issue of E-News.
He waka eke noa (we’re all in this together).
Grant McPherson
Chief Executive
Manapou ki te Ao
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New initiatives to keep New Zealand education dream alive in Viet Nam
Earlier this year, ENZ asked study providers how we can support the visibility of New Zealand schools who usually operate in the Vietnamese market.
Two proposals have now been selected.
The first will fund Year 10 students from five Manawatū schools to undertake a customised version of AFS’ Global Competence Certificate (GCC).
AFS is partnering with Massey University to facilitate the programme and each New Zealand school will partner with a Vietnamese school from TTC Education, ENZ’s private school network partner with over 18,000 students.
Students from both countries will join weekly virtual workshops facilitated by Massey University – in the last four weeks of New Zealand’s school year – focused on developing the students’ lifelong global ‘power skills’ and providing them with an opportunity to interact and connect directly with their overseas student counterparts.
CEDA and Palmerston North City Council will offer scholarships for up to 25 Manawatū students to participate in the Vietnam GCC, while ENZ will fund the same number of students to participate in Viet Nam.
The second initiative will support the development and implementation of a digital marketing strategy for 14 New Zealand schools. This initiative, which is being delivered by Lightpath Consulting Group, will include dedicated in-market representation, market advice, agent engagement support and a customised Vietnamese website.
The activities will help build a strong, in-market sector presence while borders are closed. They will enable the schools and ENZ to engage through tailored digital marketing programmes to boost the reputation of New Zealand schools with Vietnamese audiences.
Viet Nam is an important market for New Zealand schools. In 2018, it was one of our only source markets to record student growth on the year before, with 39 percent more Vietnamese students choosing to study here.
“Education New Zealand remains committed to supporting New Zealand schools’ activity in Viet Nam and given the current challenges presented by COVID-19, we believe that supporting in-market representation models will maintain visibility in a market which has demonstrated continued growth for the sector,” ENZ Regional Director – Asia, John Laxon, says.
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The first step towards student re-entry
Work is well underway to put in place a new system to allow this cohort of students to enter New Zealand.
For students, there is no rush to apply for these limited spaces. PhD and postgraduate students who hold or held a visa for 2020 will be selected by education providers and offered a place in this first cohort.
The initial student selection process is being finalised by education providers and government agencies, who are also planning the support students will require on their journey to resume their study in New Zealand. Students are expected to start arriving from November, with most arriving after Christmas.
Eligible students will hold or have held a visa to study in 2020 but have been unable to enter New Zealand due to COVID-19, with priority given first to those who must be in New Zealand to complete practical components of their research and study.
Students will need to comply with New Zealand’s COVID-19 regulations, including a 14-day managed isolation period, and payment of the isolation charges. Their arrival remains subject to the availability of these facilities, to avoid preventing New Zealand citizens and residents from returning home, or essential skilled workers from entering the country.
Education New Zealand has been working with the Ministry of Education and other Government agencies and the education sector in building the student re-entry approach.
In announcing this decision on 12 October, Minister Chris Hipkins emphasised the importance of international education to New Zealand’s recovery and rebuild from the pandemic.
“We have been glad to see this initial announcement has been well-received by both the New Zealand public and the education sector,” ENZ General Manager – Stakeholders & Communications, John Goulter, says. “This group of 250 represents only a fraction of our usual international student intake. By keeping this first cohort of international students small, we can all work to make sure students have a great experience – and that they are welcomed and supported by New Zealanders.”
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Sign up your school now: AFS NZ Global Competence Certificate
The New Zealand Global Competence Certificate (NZGCC) is an online programme that fosters essential lifelong global “power skills”. The certification is suitable for secondary students and teaches self-awareness, empathy for other cultures, and ways to build bridges in multicultural settings.
AFS Intercultural programmes empower young people from all backgrounds with essential global skills—and the passion for making a difference. AFS developed the curriculum for the NZGCC and has partnered Education New Zealand Manapou ki te Ao to offer it to all students here. The programme will be delivered by Massey University.
The NZGCC pilot is part of ENZ’s short-term international student retention programme to support and connect international students staying in New Zealand over the summer holidays.
Education New Zealand’s Business Development Manager Mary Camp says the certificate teaches tangible global skills essential to live, work and make a real social impact around the world.
“Global citizens who can study, work and live across boundaries are the future.”
As part of the NZGCC programme, students will need to attend four 90-minute dialogue sessions led by Massey University Facilitators, to help unpack what students have learned in their online and offline sessions.
Mary is thrilled to be able to extend the programme to more students, “Especially to those international students who are remaining with us in New Zealand over summer”.
“We want to help them get the most out of their education in New Zealand while they are here, by making new friends, learning new skills and getting new a credential for their CV,” Mary says.
This NZGCC pilot programme runs from 30 November to 18 December 2020. The course has been subsidised by Education New Zealand and costs $190 per student.
Visit the Massey event page to sign up your school now. You can learn more about AFS on the AFS worldwide and AFS in New Zealand pages.
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From the CE: Manaakitanga in the time of coronavirus
New Zealand was the first country in the world to introduce the Code for the Pastoral Care of International Students. Regulated by NZQA, the code requires all signatories to ensure international students at their place of study are well-informed, safe and healthy.
New Zealand’s education providers have exceeded the expectations of this important responsibility in 2020. Everyone from teachers to international offices to homestay parents have done their bit to make sure our international students, so far away from home, were looked after during the COVID-19 lockdowns and beyond.
New Zealand has a well-deserved reputation for being a warm and welcoming destination. It is crucial that we continue this responsibility of care over the coming summer break when many students would have returned home, under normal circumstances.
To support this goal, ENZ has launched a new programme of activity: Tū Ngātahi, which calls for us to ‘stand together’. ENZ has created the programme to enable our international education community to express support for our international students.
The central imagery of Tū Ngātahi is the pounamu (greenstone) carved into a pikorua (twist). This design is a symbol of cultures joining in friendship and supporting one another.
You may have heard ENZ’s Paul Irwin, General Manager – Partnerships and Marketing, speaking with Radio New Zealand about Tū Ngātahi this week. The story also included perspectives from international students currently in New Zealand, who plan to make the most of their stay over summer.
We encourage New Zealand’s education providers, student associations and more to show their support for international students with the Tū Ngātahi resources (video, graphics, email footers and more), which you can find on the ENZ BrandLab.
Alongside Tū Ngātahi, ENZ is currently running the Summer in NZ campaign. Aimed at international students currently in New Zealand, this campaign will assist students who, given current border settings, must make tough decisions as the end of the academic year nears. You can explore this campaign on the new Summer in NZ NauMai NZ pages.
On Saturday, 31 October, the team will present the inaugural ‘Your Great Kiwi Summer’ virtual fair, where education providers and regional development agencies will share tips and information on how to make the most of the summer break. There is still time for students to register, so please encourage your students to sign up if they haven’t already.
Thank you again to everyone who has supported an international student this year. Our manaakitanga is what these students will remember in the years to come.
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
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Future Focus Programme helps Publishers Association go digital
October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach.
With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.
In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair.
“PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.
Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers.
“Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.
The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.
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First NZ-India Education Week maintains key education connections
The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.
Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.
The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.
“The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.
Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID, they had also been the fastest growing international student cohort at New Zealand universities.
The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.
“We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”
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On the ‘road’ again
ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.
Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.
New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.
“This strategic engagement with the Seoul Board of Education is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.
Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.
Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.
“Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”
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Around the world in five
GLOBAL
Will university rankings adjust to our uncertain times?
Rankings have become a part of academic reality and, when this reality begins to change, rankings must follow suit. Hence, the ranking elite took the opportunity to discuss the possible impact COVID-19 may have on both international and national rankings.
UNITED STATES
The US issued 99% fewer student visas to applicants from China this year — here’s why
The US has granted a total of 808 F-1 visas to students in mainland China between April and September 2020, according to data from the US State Department.
JAPAN
Japan’s National Universities to Increase Number of International Students
Japan’s Education Ministry is planning to increase the number of international students who will be permitted to pursue studies at the country’s national universities in the 2022 academic year.
UNITED KINGDOM
UK 600k int’l student target by 2030 “achievable”
Despite the impact of Covid-19 on study abroad numbers, the UK government target of attracting 600,000 international students by 2030 is still “completely achievable”, according to the Home Office head of Student Migration Policy.
NEW ZEALAND
How NZ university fees compare to the rest of the world - are they too high?
New Zealand university fees are higher than those in many European and Asian countries, according to a new study. An analysis of 50 nations with top-ranking universities ranked New Zealand 14th most expensive, averaging $8595 per student per year.
