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Around the world in five - June 2022
International
‘Value over volume’ heart of NZ international strategy
Education New Zealand marks reopening of borders with new global campaign
Education New Zealand launches new marketing campaign
New Zealand confident of international enrolment’s Covid recovery
Te Pūkenga seeks to drive NZ internationalisation
New Zealand moves to active footing for student recruitment with new national strategy
Investing in skills of future can add $8.3 trillion to global economy: WEF
UCAS report: UK set for HE growth, shows factors in student decisions
Students’ pick for top study abroad destination? Survey says…
New Zealand
Education Minister Chris Hipkins jets abroad to woo international students
Vanessa hones in on her passion
Tertiary institutions ready to welcome back international students
International student market unlikely to recover quickly, agents warn
When will SIT's international student numbers bounce back?
Brazil
New Zealand reopens its borders to exchange students and wants Brazilians
Chile
Ambassador of New Zealand met with rector of the UCN
China
Chinese students more reluctant to study abroad post-COVID
UK Private Schools Face Curbs On China Links In Beijing’s Education Crackdown
India
Indian Kid Among 8 Students Redesigned Graduation Gowns for New Zealand Universities
Indian child among 8 students redesigned graduation gown for New Zealand universities
‘Education quality, cost of living abroad among worries for desi students’
31% teachers in India not proficient in digital tools, 79% still undergoing training: survey
48 foreign universities interested in UGC’s twinning initiative
Latin America
New study reveals COVID’s impact on region’s universities
Thailand
United States
A few observations from the NAFSA conference
Domestic pastoral care learnings in NZ schools
Viet Nam
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Entrepreneurial skills lead teams to win BizVenture Japan challenge
The business pitch challenge centred around iconic New Zealand brand Cookie Time, which has operations in Japan. Six teams of Kiwi students and four Japanese teams experienced a taste of entrepreneurship through ‘dragon’s den’ style business pitches, tackling one of two real-world business briefs.
The first focussed on the development of a new product for Cookie Time to introduce to its already established Japanese food and beverage market, supported by a three-year marketing plan.
The second focussed on the identification of a new market opportunity for Cookie Time to deliver its existing product range, either through a new sales channel, distribution model, or food and beverage sector.
While Covid-19 lockdowns in 2021 meant BizVenture Japan’s pilot year was entirely virtual, BizVenture Japan 2022 saw 30 Kiwi students from across the country flown to Wellington to experience cross-cultural education in person and present their business solutions, while Japanese students gathered at the New Zealand Embassy in Tokyo.
New Zealand’s Ambassador to Japan, Hamish Cooper, welcomed Japanese students to the New Zealand Embassy, Tokyo
The winning New Zealand team comprised Fred Sugden from Taradale High School, Tiana Manu-Griffin from Tokoroa High School, Archie MacDonald from Cashmere High School, Jackson Wright from Whangaparaoa College and Keira Hills-Wilson from New Plymouth Girls’ High School.
The winning New Zealand team
Targeted at middle-aged Japanese businesspeople looking for an energy boost, and high school students fuelling their study, the line of Enerugi Cookies and Sweet Enerugi Senbei (rice cakes) combines Japanese culture, energy and the iconic Kiwi Cookie Time brand to offer a compelling product for the two target markets.
“Energy drinks are a growing market in Japan as people seek out more energy to work and help support their families,” said Fred Sugden, a Napier local. “At the same time, we learned that parents do not give their children energy drinks as many believe it will make their children go ‘crazy’.
“By offering a product with familiar and healthy ingredients like Matcha and creating a unique spin on traditional Senbei (rice cakes), we are confident our line will be enjoyed by Japanese consumers.”
Tiana Manu-Griffin, says the exposure to Japanese business and culture helped unleash the team’s creativity as they collaborated with like-minded individuals.
Students from the affiliated schools of Waseda University and Japan Women’s University took part in the challenge from the New Zealand Embassy in Tokyo
“The best part of the competition was the ability to work directly with Japanese students and businesspeople, to understand the importance of culture and tradition in Japan. As a result, we developed a proposal that our target market loved, putting a twist on Japanese traditions and culture to reduce the use of energy drinks in Japan,” Manu-Griffin says.
“It was amazing to see what we could accomplish using our different backgrounds and experiences as a sounding board for problem-solving.”
BizVenture Japan students were mentored through a series of interactive workshops, where teams were encouraged to delve deep into the Japanese culture and business environment.
The bilateral collaboration exposed students to business and culture in both countries, with Kiwis developing their cross-cultural skills and Japanese students building on their entrepreneurial talents and English language fluency.
“I’m walking away from this experience with real-world skills and knowledge that I can take with me into university and the workplace. I now have a better understanding of how to approach business problems not only in New Zealand but around the world,” says Manu-Griffin.
Misa Kitaoka, Director of Education, Japan, for Education New Zealand Manapou ki te Ao, says the collaboration with Japan marked a special milestone.
“This year we celebrate 70 years of diplomatic relations between New Zealand and Japan. BizVenture Japan serves as a way to continually build on this relationship, as travel for international students to New Zealand continues to open up.
“With education fostering people-to-people ties and supporting the development of close connections between our two countries, we cannot wait to take this collaboration to the next level in 2023.”
The 2022 BizVenture Japan programme is an initiative co-hosted by Education New Zealand, North Asia Centre of Asia-Pacific Excellence, and Young Enterprise Trust. Education partners in Japan include Japan Women’s University affiliated schools and Waseda University affiliated schools.
2022 BizVenture Japan is supported by the New Zealand Embassy in Tokyo and Embassy of Japan in Wellington. Cookie Time New Zealand and the Cookie Time Harajuku store kindly offered to be the focal business for the latest business challenge.
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High level of interest in PM's Scholarships
“We’re particularly pleased in the level of interest, given outbound mobility has been paused since March 2020,” says ENZ’s Global Citizenship Manager Carla Rey Vasquez.
“Since the Prime Minister’s Scholarships reopened earlier this year, we’ve also tried hard to reach a wider range of people than previously.
“In this latest round, 17 percent of applicants are Māori while the age range is from 18 to 66 years old. We want to continue achieving greater diversity and inclusion, so that a wider range of people can have an international education experience, and the opportunity to develop their global citizenship skills and learn more about the language and culture of partner countries.”
The majority of applications (110) were for Prime Minister’s Scholarships to Asia, with South Korea the most popular destination country. Prime Minister’s Scholarships to Latin America received 55 applications, and the top destination country is Colombia.
An extra step in selecting the final recipients has been introduced this year. If they are shortlisted, applicants will be given 10 days to respond to four additional questions seeking more detailed information about their proposed programme.
Completed applications will then be considered by the selection panel, which is due to meet in late October.
The current Prime Minister’s Scholarships round is for individual applicants, following the first round that awarded scholarships to 30 groups in July.
For more information about the Prime Minister’s Scholarships, please visit the scholarships website.
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From the CE: Steady progress continues
Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.
Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News.
In the Asia region, we are heading into our busiest season of international education events during October and November:
- Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October
- Tokyo: Japan partner reconnecting series on 25-26 October
- Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October
- Bangkok: Agent seminar and New Zealand Fair on 4-5 November
- Beijing: China Education Expo, the leading international education event in China, on 11-12 November.
Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News.
As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.
Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.
Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow.
Kia ora
Grant McPherson
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Latest insights on international education
“As we approach the end of 2022, we have an opportunity to take stock, and importantly look forward to next year, one in which we all hope to welcome increasing numbers of international students back to New Zealand,” says Marie Clark, Director Insights at Education New Zealand Manapou ki te Ao (ENZ).
“Despite the long period of border closure there has been only slightly altered demand for international study. Our annual brand tracker shows the New Zealand brand is holding a strong position globally.”
ENZ has been closely tracking the beginnings of recovery. As New Zealand's border reopens, the immediate priority is for international education providers to build back their onshore offerings and attract students back to Aotearoa. The content of this issue is focussed on toward data and analysis related to our initial observations of the sector's recovery.
The Insight Story - Issue 6 includes insights on:
- Student visa applications and Study with New Zealand web stats
- New Zealand's education brand health
- Agent perceptions about international education
- 2021 international student enrolments
- New Zealanders' perceptions of the value of international students
- and more……
Visit IntelliLab to download The Insight Story here.
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New Zealand Schools Scholarships relaunched in Viet Nam
The 2023 round of New Zealand Schools Scholarships – launched in January – will see 45 scholarships to 45 secondary schools offered exclusively to secondary school students from Viet Nam. Secondary schools from Kerikeri to Invercargill are taking part in what is ENZ’s latest international education initiative in Viet Nam.
This year’s initiative follows the New Zealand Education Fairs in Ha Noi and Ho Chi Minh City in October 2022 that attracted more than 1,000 attendees. The New Zealand – Viet Nam education relationship was also at the forefront of a visit to Viet Nam in November 2022 by former Prime Minister Jacinda Ardern.
Viet Nam is a priority market for New Zealand schools. Pre COVID, the sector saw 80 percent growth in students from Viet Nam between 2017 and 2019. Moreover, nearly a third (28 percent) of all international students from Viet Nam choose to study in New Zealand schools.
ENZ’s Business Development Manager Mary Camp said the New Zealand School Scholarships initiative has attracted quality students with high grade point average and good English language ability to study in New Zealand.
“Vietnamese school students are usually very committed to New Zealand, they stay for several years, experience success, and often pathway to study in New Zealand universities.
“We are delighted to welcome them back to New Zealand and eager for them to experience our quality education in a safe and nurturing environment.”
With relaunching the New Zealand Schools Scholarships for Viet Nam, it was also valuable to have the support of the Schools in International Education Business Association (SIEBA), Camp said.
“SIEBA has been supporting schools by undertaking reference checks in relation to interested education agents, thus reducing the burden on schools and helping them connect with new agents. Activating new agents in Viet Nam will help the entire sector.”
ENZ’s Regional Director – Asia, Ben Burrowes said he was pleased to support the reactivation of the New Zealand Schools Scholarships initiative in Viet Nam.
“ENZ is absolutely committed to its education relationship with Viet Nam and we’re excited to relaunch the New Zealand School Scholarships this year.
“It’s fantastic to see that our international education sector continues to foster strong education ties with Viet Nam, which is demonstrated by the number of schools offering scholarships in 2023.”
Since its launch in 2018, the New Zealand School Scholarships initiative in Viet Nam has grown to become a prestigious, top of mind scholarship for local students.
Celebrating past recipients of the New Zealand School Scholarships
Xuan Khang
Year 13, Pakuranga College
2019 New Zealand School Scholarship recipientXuan Khang came to Pakuranga College in June 2019 and graduated at the end of 2022. He remained in New Zealand throughout the pandemic, and achieved an outstanding academic record. He passed NCEA Levels 1 to 3 endorsed with Merit or Excellence gaining Excellence in both Level 3 Calculus and Chemistry. He was involved in the Academic Council, Environmental Council, the Service Council, the Cultural Council and Peer Support. Xuan Khang won Top Academic International Student at senior prizegiving in 2022 and will study Engineering at the University of Auckland in 2023.
"I came to New Zealand to broaden my horizons and become more independent. I have really enjoyed the practical aspects of working in labs and putting theory into practice. By using English daily, I feel my English has improved to a high standard. I have enjoyed being able to discuss my work with my teachers, who have been friendly and helpful. I feel I have really benefitted from the opportunities provided by living in New Zealand and studying at Pakuranga College."
- Xuan
Ho, Thi My Ha (Ha)
Year 13, Mt Roskill Grammar School
2020 New Zealand School Scholarship recipientHa began her study at Mt Roskill Grammar School in 2020. Intent on success, she achieved ‘Excellence’ endorsements at all three NCEA levels, obtaining 230 Excellence credits even before final exams. This is despite COVID lockdowns, the challenge of online learning, and not being able to travel back to see her family. Her homestay and the Mt Roskill International Department supported her during this time. At the 2022 Senior Graduation, she won the International Student Award, 1st in Level 3 accounting, 2nd in Level 3 Physics, the Hays trophy for Excellence in Commerce and the Lacy Cup for Senior literature.
“My time at Mt Roskill Grammar School was a really fun and helpful experience. One of the things I like most is how helpful everyone is. The teachers and the students are all happy to help and support each other. I also like how different it is from Vietnam because there is flexibility to choose our own subjects and how we learn. We have options about how we study and do exercises, so long as we get the results. There are a lot of extra-curricular activities and opportunities to learn new things.”
– Ha
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From the CE: Our focus for the next 12 months
Kia ora tātou,
"To help providers of international education to build back onshore offerings" is Focus Area One of the New Zealand International Education Strategy. There are nine key short-term actions in Focus Area One. Education New Zealand Manapou ki te Ao is the lead Government agency in four actions and has an important role to play in eight of the nine. It can be no surprise then that for the next 12 months, and our next financial year starting in June, that the majority of ENZ's energy, time and resources will be focused on attracting learners to study with New Zealand.
This is no small challenge. Our borders have been open now for just eight months. And while students are returning, the latest visa application numbers I've seen report in the order of 43,000 applications (offshore and onshore), the recovery is variable at best. Even within the university sector, that on the face of it looks to have recovered better than others, the experience is mixed. Within the PTEs and English Language schools we have a long way to go to reach the levels of 2019 and early 2020. In such a highly competitive market, it is going to take some time to regain awareness with learners and overcome the head start other countries gained.
All our budgets are tight. At the very time we need to be investing and getting offshore to renew partnerships and networks, we are all resource-constrained and having to watch every cent. ENZ is no exception.
This means that for the next 12 months, more than ever, we need to focus. We need to focus our limited resources to where they have the greatest impact, and we need to be aligned as one with the sector.
India is an excellent example of a partner market that is worthy of focus. I have just returned from leading an ENZ delegation to India. India is forecasting economic growth of 6-7% every year for the next three to five years. They know, and their national education strategy makes it clear, they need educated, skilled and talented people to realise this opportunity. I repeatedly heard, "They want their people back".
That five Deputy Vice Chancellors joined the 23 sector representatives tells you how important India is. As one of the five said to me, "India today is what China was 15 years ago".
To be successful we need to agree that India is important. It is. We need to go there together. We will. We also need to work with our colleagues in other Government agencies to ensure they are aligned. This is what success looks like for me. And this is the level of focus on building back, and the level of partnership with the sector, that I expect from my ENZ teams over the next 12 months.
I will also work with them to secure the many gains we have made in government-to-government relationships, scholarships, diversity, equity, and inclusion, social licence, and in building a sustainable future. All the good work of the past two years remains important for the long-term future, set out in Focus Area Two: Building a new future for international education.
We are all very passionate about international education and its ability to transform lives. In 2023/24 when the sector is stronger than today, all of us will be better placed to address the short term and the medium to long term. Today our focus must be the immediate needs.
He moana pukepuke e ekengia e te waka
A choppy sea can be navigated
This proverb acknowledges the changing and challenging environment that we currently find ourselves in and how it can be navigated by collaboration and innovation.
Ngā mihi nui,
Grant McPherson
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Survey shows that New Zealand is among top destinations for Brazilians who study abroad
Belta’s annual survey, sponsored by Education New Zealand Manapou ki te Ao (ENZ), was conducted between December 2022 and April 2023 with 763 students and 317 international education agents from all regions of Brazil surveyed to assess their perceptions of international education. The survey results were shared at a recent event in Sao Paolo with dozens of agents and media attending, in person and virtually, to hear about the survey’s latest findings.
ENZ’s Market Development Manager in Brazil, Bruna de Natale, delivered a short speech ahead of the results release. She said it was positive to see so much interest in the release of the survey results, especially when the results revealed that New Zealand continues to rank strongly as an international education destination amongst Brazilian students.
“In this most recent survey, New Zealand moved to seventh position on the list of top education destinations sought by Brazilians who studied abroad, compared to before the Covid-19 pandemic when it was in eighth place. The main reason driving country choice for the students surveyed is the quality of life – New Zealand ranks very well for the quality of life, education, and the protection of civil rights.
“The quality of teaching is another reason given by those surveyed when choosing New Zealand and 60% of participants rated the quality of our English schools and language programmes as good or excellent. It is fantastic to see that New Zealand continues to attract attention as a quality international education destination and it is certainly on the radar as a desired destination for future exchange students,” said Bruna.
Of the international education agents who were surveyed, 52.9% reported that the demand for students interested in New Zealand has remained stable since the borders reopened, while 20.6% recorded growth in interest. This group projects that the numbers of Brazilian students travelling to New Zealand will return to pre-pandemic levels in 2023 and 2024, with the highest flows expected for the first (35.3%) and second quarters of 2024 (32.4%), with demand increasing gradually from the first quarter of 2023.
For a copy of the full survey in English, please email belta@belta.org.br.
Bruna delivering an introductory speech at an event which released the results from Belta’s survey on international education.
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Market webinar for Schools: Monday 24 July
Nau mai haere mai,
Schools are invited to hear from Education New Zealand’s Manapou ki te Ao in-market specialists in Japan, China, Korea, Viet Nam and Thailand on Monday 24 July from 2pm to 4pm (NZT). The team will provide updates on the latest market information, trends and advice. There will also be time for questions. This is good timing for those travelling to events from August to October.
Please email mary.camp@enz.govt.nz to request the meeting details. This will be held via Zoom.
For those who cannot make this time, the webinar will be recorded. A link to the recording will be available following the seminar, by request to Mary.
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NAFSA 2023: Inspiring an inclusive future
The theme for this year was ‘Inspiring an Inclusive Future’. The event provided opportunities for international education professionals to reconnect with key partners and discuss new opportunities for international exchanges, identifying indigenous engagement opportunities, developing new partnerships, expanding scholarship opportunities and progressing, diversity, equity, and inclusion initiatives.
University of Otago Director Te Whirika (International) Division of External Engagement Jason Cushen said, "The many conversations and meetings held during NAFSA underscored the range of possibilities and some of the challenges we all face coming out of the pandemic, being able to engage with dozens of partners and potential partners over a matter of days is of incalculable value."
NAFSA was held in Washington, D.C and is one of the largest events in the international events calendar. Around 8,500 registrants and 400 exhibitors signed up to learn about the latest innovations, proven strategies, and best practices in international education.
ENZ Education Counsellor and Regional Director Americas, Middle East and Europe Amy Rutherford said "The size and scale of NAFSA is difficult to appreciate if you haven't attended, but it demonstrates how competitive the international sector is across the world. The New Zealand presence at NAFSA plays an important part in promoting New Zealand's high-quality education offering on a world stage".
ENZ had a busy programme at the conference. ENZ Director of Engagement North America DuBois Jennings co-presented a session on Supporting Comprehensive Internationalisation: National Government Perspectives.
"As we continue to develop the Internationalisation Strategic Framework, the presentation was a great opportunity to share our progress with our partners and colleagues around the world. Doing this alongside the US Department of Education highlighted the similarities and differences of two country’s governments approach to Internationalisation," said DuBois.
"ENZ’s framework will be a first as it will inform how we bring New Zealand international education strengths to the world through a Māori cultural lens." he said.
The conference also was a time of increased connection for ENZ. Texas International Education Consortium (TIEC) made ENZ part of their Preferred Partner Network. TIEC is an association of Texas institutions focused on the development of Internationalisation and education abroad programming. ENZ and TIEC will work together to develop a range of activities that enhance the quality of education and promote cross-cultural understanding between Texas and New Zealand.
ENZ also hosted a networking function at Embassy of New Zealand. Over 300 people were invited from across the international education sector. New Zealand Ambassador to the United States of America Bede Corry and ENZ Chief Executive Grant McPherson delivered opening remarks, with University of Auckland Kaiarataki Pro Vice-Chancellor (Māori) Michael Steedman as MC for the evening.
