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Tools
ENZ has five sets of tools to assist with international marketing: IntelliLab, Skills Lab, Brand Lab, Agent Lab and the Study with New Zealand website.
Institutions and agents will find everything they need to tell a consistent story about New Zealand’s quality education system and its unique benefits.
NauMai NZ is the official government website for international students who are already in New Zealand or have chosen to study with New Zealand. The site, managed by ENZ, is kept regularly updated with practical information, tips, and advice for living in New Zealand - all in plain English.
Business development
Advice is available to help organisations take advantage of the potential for growth in the international education market.
Organisations can take advantage of the advice and support offered by the following services and support for their sector.
On this page:
SIEBA
The Schools International Education Business Association (SIEBA) aims to provide leadership, increased business capability, greater collaboration and stronger representation for New Zealand schools in the international education sector.
Strategic roadmaps
New Zealand’s international education industry has developed strategic roadmaps to guide its future growth to 2025. The roadmaps contain ‘strategic choices’ and ‘specific actions’ that are key to achieving success.
There are roadmaps for individual sectors as well as an overall roadmap for the industry. Find out more here.
Strategy advice
With extensive experience of teaching, marketing and recruiting international students, ENZ’s business development managers give advice to help organisations shape their international growth strategies.
Executive team
Amanda Malu | Chief Executive

Amanda Malu is the Chief Executive of Education New Zealand Manapou ki te Ao (ENZ).

Amanda has deep experience in the public sector, education, and marketing, as well as experience across borders and with international education through her past roles. She has held senior leadership roles across education and health sectors.

Prior to ENZ, she was Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading the organisation through extensive change over five years in the role. She has also held senior marketing and communication roles, including at the Tertiary Education Commission and in the vocational education sector.

As ENZ’s Chief Executive, Amanda is responsible for leading ENZ in promoting Aotearoa New Zealand as a study destination and helping our country realise the social, cultural, and economic benefits of international education.

Julia Wootton | Group General Manager, Strategy, Capability & Performance

Julia has 25 years of experience in the New Zealand public sector, where she has held senior leadership roles accountable for planning and performance, enabling services, service delivery operations, transformation programmes, and regulators.

Julia leads the ENZ teams responsible for strategy, governance, accountability and performance, business planning, people and capability, information technology, property, security, risk, data and insights, and finance.

She is passionate about using her understanding of organisational architecture and effective enterprise systems to create settings that enable people to thrive and contribute at their best. Her aim is to ensure ENZ has the right direction, capabilities, and enablers to maximise the impact of its activities and support the international education sector to grow and prosper.

Julia values education and continuous learning and holds a Master of Business Administration and an Executive Master of Public Administration from Te Herenga Waka – Victoria University of Wellington.

Sahinde Pala l Group General Manager, International & Sector Engagement

Sahinde joined ENZ in 2016 after 18 years working for a multinational group of English language schools. With a career dedicated to international education, she brought extensive private sector experience in international marketing, stakeholder engagement and student experience delivery to the organisation.

Sahinde has held a number of roles at ENZ working with education providers, government stakeholders, regional groups, peak bodies, students’ associations and community groups. She was heavily involved in developing the International Student Wellbeing Strategy.

Sahinde is based in our Auckland office and spends her time outside of work standing on the sidelines of sports fields supporting her young boys.

Anna Gestro | Group General Manager, International Marketing, Brand & Scholarships

Anna leads the strategy, delivery, and teams behind ENZ's global marketing, brand, and scholarships — focused on connecting students with opportunity and Aotearoa with the world. Her focus is on elevating Aotearoa's global brand, deepening student connection, and driving growth through impactful storytelling and strategic partnerships.

Her career spans over 20 years across marketing, strategy, and executive leadership in both public and private sectors. She has worked across global brand and commercial programmes for organisations such as Lion, Fonterra, and New Zealand Cricket — blending deep consumer insight with strategic delivery.

Anna’s experience also includes international roles in Singapore and New York, where she’s helped promote New Zealand’s innovation, values, and capability globally.

Anna is also a board member of Basketball New Zealand, where she brings her commercial and strategic expertise to the development of sport. Across both sport and education, she sees a common thread: the power to unlock opportunity, level the playing field, and connect people across borders and backgrounds.

Ed Tuari l Chief Advisor Māori

Ed is of Ngāti Porou and Te Whanau-ā-Apanui descent, and joined Education New Zealand Manapou ki te Ao in 2017. He previously worked in Dubai, United Arab Emirates for 18 years.

As Manukura, Ed develops and leads the Rautaki Māori (ENZ’s Māori Strategy), provides advice regarding cultural capability, and brings a Māori perspective to policy and project development.

A former primary school teacher for 10 years, Ed has experience in providing Māori bi-lingual and immersion learning within the New Zealand primary school sector. He also co-wrote and co-presented the first Māori language television programme for preschoolers for mainstream New Zealand television.

In 2012, Ed was named New Zealander of the Year in the United Arab Emirates by AIG, for his cultural and professional contribution to the New Zealand community in Dubai and throughout the Middle East. Recently Ed was the Kaipupuri-Cultural Advisor of the Aotearoa New Zealand Pavilion, entrusted with Kaitiaki o te mouri for Expo 2020 Dubai.

A graduate of Auckland University of Technology, Ed holds a degree in Māori Development, Language and Culture and a Diploma in Teaching.

Ed enjoys engaging in indigenous development initiatives, working towards the preservation and maintenance of tribal culture and heritage, and indigenous networking.
Our team
The ENZ team works together to grow awareness of New Zealand as a study destination and to support New Zealand education providers and businesses to take their services and products overseas for enduring social, cultural and economic benefits.

Through development of a world-class international education sector, we contribute to building a thriving and globally connected New Zealand.

We have approximately 100 staff in 18 locations around the world. In New Zealand, we have offices in Wellington and Auckland.

Our values, Ngā Manapou strive to create a culture of Aroha at ENZ; a place where we all value the beliefs and culture of ENZ staff. This culture of Aroha is underpinned by four values: Manaakitanga, Be one, Kaitiakitanga, Be Bold.

ENZ is structured into three business groups:
- Strategy, Capability & Performance
- International & Sector Engagement
- International Marketing, Brand & Scholarships
To get in touch with a member of the team, click here.
Advice
ENZ’s business development managers provide New Zealand education organisations with advice to help them make the most of international growth opportunities.
The entire ENZ team works to build the profile of New Zealand’s education system in key market with activities such as media visits, public relations and in-market events.
Our people
Education New Zealand Manapou ki te Ao is governed by a Board appointed by the Minister of Education.

A Leadership Team leads ENZ’s staff on a mission to take New Zealand’s education experiences to the world, for enduring economic, social and cultural benefits.
Saying it with socks
Back in May, we reported that Lincoln University had committed to providing international students with a parcel of hand-knitted woolly socks, pineapple lumps and a personal letter ahead of their arrival.
These photos show that those socks have been a big hit!
Lincoln’s International and Student Engagement Director Dee Coleman says that the university receives international students from over 60 countries each year, with some coming unprepared for a New Zealand winter down South. To help them stay warm, Lincoln started the project to provide students with handmade woolly socks.
“When we looked at our source countries, we realised that a lot of our students hail from warm climates and although intrigued by a Kiwi winter, can often come unprepared.”
“Our aim is to keep them warm with some good, old-fashioned Kiwi hospitality, and what better way than with some homespun and hand-knitted South Island woolly socks.”
The socks are hand-knitted by a group of Darfield spinning and knitting enthusiasts, headed up by neighbours Pip Anderson and Ruth Buttle. They have committed to producing up to 40 pairs of hand-knitted socks a year for the university, destined for locations all around the world.
Retired from a life of farming in the district, Ruth still spins her own wool despite no longer having a dedicated flock of black sheep for the purpose. She buys wool, cards it and spins it into double ply wool. It takes a minimum of two hours to spin one ball of wool.
Pip says they are aiming to keep the colours neutral, with splashes of colour so that they look natural and hand made.
Ruth says spinning and knitting are still popular pastimes for rural New Zealand women and that projects like this are an excellent opportunity to get together.
A first for Southland Girls’ High
The national news site Stuff ran a charming story last week about a young Thai student, Kamolsiri (Kate) Damrongmanee, who is the first international prefect to be voted in in the 137-year history of Invercargill’s Southland Girls’ High School.
The story covers her life as a busy Year 13 student and prefect. Kate also talks about her love of the southern city’s cold weather and the community’s warm support.
Agent Activity Fund in Colombia takes off
The event was organised by Colombian agency Go Study, Work and Travel and supported by ENZ’s Colombia team, via their Agent Activity Fund. In this inaugural round of the Fund, Colombian agencies were invited to “let their imaginations fly” in proposing ways to promote New Zealand and increase Colombian student numbers to New Zealand.
Five agencies were awarded NZ$2,000 each, with Go Study, Work and Travel's information session being the first cab off the rank.
As an incentive, all participants at the information session went into the draw to receive two 12-week, English-language scholarships donated by EDENZ and New Zealand Language Centres.
The lucky scholarship winners were announced at the event.
A guest speaker at the session was Colombian blogger Maggi Mora who studied English in New Zealand last summer via an English New Zealand International Education Growth Fund project, and raved about her experiences here.
“This was a clear example of the benefits of different agencies working together,” says Lisa Futschek, ENZ Regional Director Americas and Europe.
“An offshore agent, NZ institutions, a former student and ENZ all working together to promote New Zealand is a powerful thing.”
Javiera Visedo, ENZ Market Development Manager in Colombia, says upcoming projects funded by the Agent Activity Fund will focus on promotional activities using social media.
“It was great to see so many agents interested in partnering with us and submitting projects for consideration.
We would like to increase the fund next year because running it for the first time in 2016 has resulted in great exposure for New Zealand.”

Note: If you’re interested in promoting your region to Colombian agents, then check out the ‘Networking starts at home’ story for an opportunity to meet with Colombian (and other) agents in Wellington on Friday 27 May.
Scholarship certificate ceremony
The morning tea event was hosted by Will Tregidga, the University of Otago’s Regional Marketing Manager – North America and Europe, and six of the seven US students attended.
There were three scholarships awarded, including US Generation Study Aboard-New Zealand Universities Excellence awards (worth NZ$500 each); Education New Zealand Study Abroad Travel Awards (worth NZ$2000 each); and the University of Otago’s Go Overseas Scholarships (worth $2000 each).