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  • New Zealand education fair caps off busy season of engagement in Thailand

    The New Zealand Education Fair 2025 at Samyan Mitrtown Hall attracted over 2,500 registrations and welcomed 1,763 visitors –   a 20% increase from the previous year.  

    New Zealand Ambassador to Thailand HE Jonathan Kings (pictured second from left) alongside Thai alumni of New Zealand (from L to R) Dr. Arisarawan Tanasinsiri, Dr Teerawan Vanadurongwan and Jirayut Srupsrisopa.

    The event gave Thai prospective students and their families a chance to meet with providers from across New Zealand’s secondary, tertiary, and English language sectors. Attendees also heard directly from New Zealand Ambassador to Thailand, Jonathan Kings, along with three accomplished Thai alumni of New Zealand institutions. 

    Prospective students and their parents exploring New Zealand’s education offerings.

    Attendees of one of the five simulated New Zealand classroom sessions.

    The fair featured five simulated classrooms, offering hands-on experiences of New Zealand’s innovative, student-centred teaching style.  

    Awardee of the lucky draw air ticket campaign (pictured centre) alongside (from L to R) ENZ Market Manager Chor Pramoolpol, ENZ Regional Director Ben Burrowes, Kanchana Jangjaroen, Account Manager from Air New Zealand and ENZ Programme Manager Jaruwan Pongjaruwat.

    A popular initiative at the fair was the “Apply Now, Fly Free” campaign, where 39 New Zealand institutions collectively offered an air fare scholarship to students applying at the fair. A wide range of scholarships and study opportunities were also showcased. 

    Further activity in Chonburi, Bangkok, Chachoengsao and Chiang Mai 

    To build on the momentum of the fair, ENZ organised a roadshow to more than 15 schools across Chonburi, Bangkok, Chachoengsao, and Chiang Mai, engaging directly with students, parents, and school counsellors. 

    The agent seminar, held alongside the fair, brought together more than 100 education agents who received a market update from ENZ and other New Zealand government agencies on New Zealand’s education policies and programmes and networked with participating New Zealand providers. 

    Beyond Bangkok, New Zealand institutions extended their reach through agent-led mini fairs in Chiang Mai and Chonburi on 31 August, hosted by education agencies A&T New Zealand Centre and Infogroup Education, respectively. These events helped connect Thai regional audiences with New Zealand education opportunities. 

    Strategic partnerships between New Zealand and Thailand were also strengthened during the fair week, with a Memorandum of Understanding signed between Assumption College and seven New Zealand secondary schools. 

    ENZ Programme Manager for Thailand, Jaruwan Pongjaruwat, said the energy and enthusiasm from prospective students and their parents across the events was heartening.  

    “This year’s fair and roadshow was a powerful demonstration of the growing interest in New Zealand education among Thai students and their families,” she said. 

    “We’re proud to work alongside our New Zealand provider partners and Thai agents to create meaningful pathways for students. These events are not just about recruitment — they’re about building long-term relationships and trust,” Jaruwan added. 

    Post-fair engagements continued in Chiang Mai, where ENZ held sessions with school counsellors and directors to explore collaboration opportunities. A dedicated agent function in early September further reinforced the important role that Thai education agents play in supporting student recruitment. 

    ENZ then joined a school roadshow in Udon Thani and Khon Kaen, promoting New Zealand education alongside a school cluster from Auckland and Nelson. The team visited three schools, engaging over 400 students with presentations on New Zealand’s secondary education system, and hosted a seminar in Khon Kaen for prospective students and their families. 

  • Thank you for your help

    International students around the country are being photographed, videoed and interviewed to inform and update these materials which will be used online, at education fairs, during offshore school visits and more.

    Education New Zealand (ENZ) would like to thank the schools and institutions nationwide who have helped us by making available students and locations for new photography, for our new high schools campaign (to be run in Thailand, Viet Nam, South Korea and Japan) and for the Dragons documentary campaign in China.

    A marketing toolkit for education providers is also being developed as part of our revamp of marketing materials. The toolkit will include resources schools and institutions can use in their marketing (such as an image library) and collateral for outbound and inbound international visits, including a promotional DVD about studying in New Zealand.

    Institutions have also helped revamp the New Zealand Specialist Agents (NZSA) training programme, due to be launched in the next few months. ENZ has modernised the training programme for agents based on feedback from institutions, agents themselves and students. Training will be provided online through an interactive, seven-step e-learning programme that concentrates on the most important information agents need to sell a New Zealand education.

    Kathryn McCarrison, ENZ’s General Manager Marketing and Channel Development, says Education New Zealand appreciates how responsive and accommodating institutions have been to requests for help and information-checking over the past few months.

    “Despite being busy, you’ve taken the time to bring your best and brightest to our attention. We can’t create great marketing campaigns without your students’ stories, so thank you for your enthusiasm and cooperation.”

  • Education story

    What are the experiences of New Zealand education you wish others could immediately see and understand?

    To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

    Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

    The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

    The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

    You can access these resources through a new marketing toolkit – The Brand Lab.

     Register online now, at no cost, to have access to these resources which include:

    • A photo library – including hundreds of images specific to education in New Zealand

    • The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

    • Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

    • Event signage, brochures and publications – branded resources and content to boost your marketing efforts

    • Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

    We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time. 

  • New website for MOE

    The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.

    The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.

    In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.

    Now would be a good time to update the relevant email addresses and any links you have to the old website.

    Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.

    Please share this information with anyone else, including agents, who you think would appreciate receiving this update.

  • Get tips and tools at ENZ’s Seminar Series

    The seminars are being held in mid-March in six locations around the country. The morning and afternoon seminars are self-contained so you can opt to attend one or both. And, you can eat your lunch while watching the launch of the New Zealand School Story!

    Each seminar will be limited to 40 participants so be quick off the mark to register.

    Please register separately for each session, including the lunchtime launch.

    Register online here.  

    Seminar details

    Seminar 1 (9.30am- 11.30am): Personas: Understanding your Audience

    Knowing how your audience think and behave is the most important step in connecting with them. In this session ENZ’s General Manager of Marketing and Channel development, Paul Irwin, and International Brand Manager, Kaylee Butters, will share the New Zealand International Student Personas, which were developed as part of a global research project. We'll introduce you to tools you can use to improve your student recruitment and student experience.

    Morning tea will be provided.

     

    Lunchtime session

    Launching the New Zealand School Story (12noon – 1.00pm)

    In this lunchtime session we will launch the New Zealand School Story. We'll take you on the journey from the planning through to the development of the final suite of resources – all of which will be available on The Brand Lab. We’ll also suggest ideas as to how you can use this story in your own international marketing activity.

    Bring your own lunch – coffee and tea will be provided.

     

    Seminar 2 (1.30pm- 4.30pm):  Creating Effective Digital Marketing Programmes

    Led by the ENZ digital marketing team, this interactive session will focus on the basics of digital marketing. We'll show you how to develop an effective programme from strategy to set-up, through to launch, evaluation and optimisation. We'll help you to decide where to focus your efforts, using case studies from ENZ's own marketing activity.

    Afternoon tea will be provided.

     

    Dates and venues

    Date

      Seminar

     Venue

    14/03/2016

     Auckland North Shore

     Bruce Mason Centre - The Promenade, Takapuna

    15/03/2016

      Auckland CBD

     Cliftons - 45 Queen Street

    17/03/2016

      Wellington

     Royal Society of New Zealand - 11 Turnbull St, Thorndon

    21/03/2016

      Tauranga

     Trinity Wharf - 51 Dive Crescent, Tauranga

    22/03/2016

      Dunedin

     Dunedin Public Art Gallery - 30 The Octagon

    23/03/2016

      Christchurch

     Tait Technology Centre – 245 Wooldridge Road

    Please register separately for each session, including the lunchtime launch.

    Register online here.

  • Changes to visa services get underway

    “Online processing is a feature of the recently announced new Immigration New Zealand operating model,” said Celia.

    In early 2018, the change programme will move into full gear. First will be the closure of Hong Kong and the removal of visa processing functions in Dubai. Comprehensive transition plans are being prepared for each of the offices that are closing and for the transfer of work to receiving offices.

    Under the new model, visa processing offices will specialise in particular visa types, thereby increasing the depth of knowledge Immigration Officers will have on the visa type being processed in their office. For the education sector, work in future will be shared between three offices: Mumbai, Palmerston North and Beijing (for Chinese students). 

    In the event that a student needs to be interviewed as part of the application process, this will usually be carried out by the relevant processing office. This process may also utilise the new risk and verification network. 

    INZ is confident that the new model will not lead to a drop in customer service standards. The new model recognises the importance of maintaining market knowledge and will see the implementation of a risk and verification network with a physical presence in Manila, Bangkok, Dubai, Pretoria, Washington DC and London.

    There are many countries in the world where INZ has never had an office yet visa applications, including online visa applications, have been successfully dealt with. 

    As the new model is introduced over the next two years, INZ will be keen to receive feedback on how the implementation is going from the providers’ perspective. Formal checks on the progress of implementation will take place every six months and if further changes are required these will be explored. 

  • New Zealand and Viet Nam commit to strategic education partnership

    A refreshed Strategic Engagement Plan on Education was signed this week between Education New Zealand (ENZ) and Viet Nam’s Ministry of Education and Training.

    The signing – ahead of a virtual leaders’ meeting between Prime Minister Jacinda Ardern and Viet Nam Prime Minister Nguyễn Xuân Phúc – marks the elevation of the two countries’ relationship to a ‘strategic partnership’ and heralds a deeper level of education cooperation.

    The renewed Strategic Engagement Plan 2020-2023 will feature initiatives across education sectors in New Zealand and Viet Nam, including joint programmes in the tertiary sector, innovative education models in blended and online delivery, continued collaboration to improve institution-to-institution partnerships for English language training, and alumni engagement.

    Among the refreshed plan’s proposed initiatives are innovative education models in blended and online delivery, which will be particularly relevant to how New Zealand and Viet Nam build on their education relationship in a post COVID-19 environment. 

    New Zealand will continue its commitment to support Viet Nam’s efforts in achieving its 21st century education objectives to produce well-trained, work-ready graduates with the skills necessary to compete in a rapidly changing global market.

    ENZ Chief Executive, Grant McPherson, said the Strategic Engagement Plan’s renewal provides an important opportunity to leverage and build on the longstanding education partnership between New Zealand and Viet Nam.

    “We value the vibrancy and richness that Vietnamese students bring to New Zealand campuses and communities, and we’ve been thrilled to see the growing number of students from Viet Nam choosing to study in New Zealand in recent years.

    “While COVID-19 has presented us with challenges, we are looking forward to welcoming Vietnamese students into New Zealand when it is safe for to do so, including through initiatives such as the New Zealand Schools Scholarships and the New Zealand Scholarships programme for postgraduate students.”

    The New Zealand Ambassador to Viet Nam, Wendy Matthews, said it was fitting to see the re-commitment to the Strategic Engagement Plan in 2020, which marks the 45th anniversary of diplomatic relations between New Zealand and Viet Nam.

    “The New Zealand-Viet Nam relationship has gone from strength to strength in recent years and education has been an integral part of this growth. I am delighted to see New Zealand institutions embarking on new ventures with education partners in Viet Nam – together they are developing innovative and student centric approaches. As we celebrate 45 years of diplomatic relations in 2020, I’m confident today’s signing will serve as an effective platform to further advance education cooperation between Viet Nam and New Zealand and deliver successful education outcomes for our students.”

  • First NZ-India Education Week maintains key education connections

    The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.

    Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.

    The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.  

    “The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.

    Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID,  they had also been the fastest growing international student cohort at New Zealand universities.

    The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.

    “We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”

  • From the CE: SWNZ: The new platform for new ways of study

    In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.

    I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.

    Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.

    Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.

    While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success.​ It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.

    The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now. 

    The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.

    Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.

    This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.   

    Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/

    Nā tō rourou, nā taku rourou, ka ora ai te iwi 

    With your food-basket, and my food-basket, the people will be well. 

    Ngā mihi,  

    Grant McPherson  

    Chief Executive Education New Zealand Manapou ki te Ao 

  • Wellington honours international student success

    The annual event, hosted by economic development agency WellingtonNZ, recognises the contributions international students make to the region through their academic, creative, sporting, community and online pursuits.

    The awards also celebrate local students who support their international peers, international graduates and locals who give international students opportunities in the workplace.

    Wellington mayor Andy Foster presented awards to 18 international students and graduates from tertiary institutions and high schools in the region.

    Victoria University of Wellington doctoral student Thoa Thi Thu Hoang, from Vietnam, won an academic excellence award for her dissertation, which produced a method for prioritising buildings in the city for seismic retrofit and analysed the residential red zone programme in Christchurch.

    Ehsan Hazaveh of Iran took out a creativity award for his doctoral research at Victoria University of Wellington on using photography to tell the stories of refugees in Wellington. One of Ehsan’s solo exhibitions was opened by Prime Minister Jacinda Ardern at the New Zealand Portrait Gallery, while another was part of the World Refugee Day Festival.

    Malaysian student Nurul Izzati – who plays basketball, netball, frisbee, futsal, athletics and korfball – took out a sports award. She has represented Victoria University of Wellington in ultimate frisbee and korfball and won gold in the 100 metres and 4 x 100 metres relay events in a Malaysian sports tournament, where she was named sportswoman of the year.

    Wellington Girls’ College student Jasmine Yip, from Hong Kong, was recognised for her contribution to the community as an international student representative, Student Volunteer Army ambassador, charity volunteer and climate change activist.

    Giam Li Heng Ronel was recognised for completing his university entrance programme with UP Education online from Singapore due to border restrictions and mentoring other students along the way.

    The event at The Opera House in Wellington on 9 November 2021 also drew a virtual audience of more than 200 others from 37 cities in 13 countries around the world.

    Education New Zealand congratulates all the winners on their outstanding achievements.

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