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APAC TVET Forum: Bringing us together
The inaugural Asia Pacific Technical and Vocational Education and Training Forum will be held online on the first two Fridays in November 2021. The event – themed “Bringing us together” – will allow people in the sector to share best practice and foster new connections despite COVID-19 travel restrictions.
The APAC TVET Forum will be opened by New Zealand’s Minister of Education, Chris Hipkins, and will feature an address by the Chief Executive of Te Pūkenga New Zealand Institute of Skills and Technology, Stephen Town.
The forum is driven by partners Te Pūkenga, Education New Zealand and Skills Consulting Group.
ENZ Chief Executive Grant McPherson says with an increasing emphasis on applied learning and work-ready graduates, the applied vocational sector in Aotearoa New Zealand has much to offer.
“A New Zealand education produces in-demand graduates with the skills and knowledge they need to join the workforce with confidence,” Mr McPherson says.
The APAC TVET Forum will bring together experts from the three sectors vital to effective technical and vocational education – government, industry and education. It will offer government-to-government, business-to-business and system-to-system content streams – bringing people together for a cross-system conversation.
There is no cost to register for forum sessions on 5 and 12 November, and there are networking opportunities and sessions on the days in between.
The international heft will come from speakers including Professor Christina Hong, President of the Technological and Higher Education Institute of Hong Kong and Marc Gomes, Group Senior Vice President and Head of Training for ADECCO Global.
The Pacific representatives include Dr Isimeli Tagicakiverata, Director of the National Training and Productivity Centre at the Fiji National University, who is presenting on upskilling, reskilling and lifelong learning as part of the system-to-system content stream.
The APAC TVET Forum builds on the strong foundations of the Sino-NZ Vocational Education and Training Model Programme, a forum for sharing best practice that is widely acknowledged as beneficial to both countries. Under this programme, Chinese and New Zealand institutions have taken turns to host the annual New Zealand-China Higher Vocational Education Conference.
China’s Central Institute of Vocational and Technical Education – a China Ministry of Education thinktank – has supported and presented at the previous conferences and will deliver a keynote presentation at the APAC TVET Forum.
Wherever we live in the world, a thriving future is what we all want. Governments, industries and educators are all working together to upskill and reskill workforces disrupted by the pandemic. The APAC TVET Forum is a chance to be part of the solution. To register or find out more, go to www.apactvetforum.com.
Diversity and inclusion in North America
“Partnering with marginalised communities around us to confront harm in our past is something we all have to practise,” says course co-ordinator David Wick, Associate Professor, Middlebury Institute of International Studies.
"What was striking was that, from the first in-person meetings, everyone was willing to make personal connections to the content, share their own learning and vulnerabilities, and very curious as to how they can learn from one another to create better learning environments.”
Diversity Abroad, based in US, is the largest organisation focused on diversity, equity and inclusion in international education. ENZ works with Diversity Abroad on a range of initiatives, such as the annual Global Inclusion Conference, as well as partnering to deliver the specially designed course.
Attended by 18 people from NZ universities and ENZ, the three-month certificate course was fully online. Workshops, group discussion, videos, articles and assignments kept the participants highly engaged, and feedback on the course was very positive.

Dr. Anna Foster, Study Abroad and Exchange Manager at the University of Canterbury, says the programme provided a comprehensive exploration of Access, Inclusion, Diversity and Equity (AIDE) in relation to student mobility.
“The programme was really valuable in gaining a deeper understanding of AIDE as it relates to Education Abroad, particularly due to the focus on considering every aspect of the student mobility journey in an end-to-end approach from the perspective of diverse cohorts,” Anna says.
“This has certainly influenced our team approach on an ongoing basis - it has shaped many of the continuing conversations we have around our outreach and processes, and has also helped us consider how we can further partner with both external and internal partners to better support our students.
“I think all of the group also found the programme to be impactful from a self-reflection perspective, prompting some really useful reflection on the backgrounds, biases and perspectives that shape each of us and how we can use this awareness as leaders and in our work with students.”
Anna also appreciated the practical focus of the course, and says her team is now considering some of the barriers to outbound mobility for diverse and under-represented cohorts, and working on strategies to address these.
Sarah Sung, Study Abroad Manager at the University of Auckland, also found the programme very beneficial.
“The programme has given me opportunities to delve into every single aspect of our team’s work through AIDE lenses as well as reflect on our past initiatives relating to diversity and inclusion. I learned that to make diversity work, AIDE should not be seen as a stand-alone project or matter but be embedded in our everyday life and all work,” Sarah says.
Sarah says AIDE conversations will be part of regular team meetings, as well as being integrated into team members’ KPIs and performance reviews, and she is working on a plan to increase participation from under-represented students.
“This includes extensive work in identifying opportunities to collaborate with partners for diversity and inclusion goals, reviewing our scholarship, communications and co-curricular programming for diverse students and developing a system for data collection.”
Lewis Gibson, ENZ’s Field Director North America, also took part in the course and says feedback from the cohort participants demonstrates the need for further AIDE learning in the New Zealand international education sector.
“Hearing from colleagues about the personal and professional measures they are actively putting in place to support under-served inbound and outbound students, as a direct result of this programme, is inspirational,” he said.
For more information about the International Education Diversity & Inclusion Certificate, contact Lewis Gibson at Lewis.Gibson@enz.govt.nz

Upcoming offshore events related to international education

Dates	Event	Location
21-25 March	Forum on Education Abroad Conference 2022 Annual conference of the Forum, a non-profit membership association that provides training and resources to support high quality education abroad experiences. Contact: Lewis Gibson	Chicago, Illinois, USA
24, 31 March, 7, 14,21,28 April	Agents Workshop Series: The NEW Choices A series of 8 webinars aims to provide Vietnamese agents with updates on new programme offerings across sectors, and new perspectives when looking at NZ offerings. Contact: Van Banh	Viet Nam
26 March	New Future, New You, New Zealand A co-funded virtual session between ENZ and one of our ENZRAs in Indonesia, SUN Education. The objective is to maintain a pipeline of interested students ready to pathway to New Zealand universities when the border reopens. The event will feature reps and gradvocates from UC, Otago, Waikato, and Massey University. Contact: Naluri Bella	Indonesia
27-31 March	Asia-Pacific Association for International Education Conference and Exhibition 2022 APAIE brings together professionals who are passionate about international education from across the globe to network, improve professional skills and learn about new developments in international education. Contact: events@enz.govt.nz	Online
27-29 March	Global Higher Education Exhibition (GHEDEX) Organised by the Omani Ministry of Higher Education, Research and Innovation, GHEDEX brings together education providers, secondary and tertiary students, parents, and young professionals from across the Gulf region. Contact: Bronwyn Shanks	Muscat, Oman
27 March, 3,10,17 April	NZ Scholarship Boot Camp for students Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain updated scholarship info, enhance necessary skills and meet up with NZ institutions to plan their study abroad journey. Contact: Van Banh	Viet Nam
31 March	Kōrerorero: Conversations That Matter – UN Sustainable Development Goal 4 Join an exclusive conversation about access to quality education with university vice-chancellors from Brazil, Colombia, and New Zealand. Contact: Bruna de Natale	Latin America
2, 3, 9, 16-17, 24 April	Youth Runway Campaign – NZ and Viet Nam school students Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain skills and knowledge about Global Citizens towards SDG – Marine Health, as well as make friends and interact with NZ students. Contact: Van Banh	Viet Nam
25-27 April	FAUBAI Conference 2022: Known Concepts, New Meanings - What has changed in the internationalization of higher education? How can the future of the internationalization of higher education be projected? ENZ is a silver sponsor for this year’s virtual event and will have a virtual booth. Contact: Bruna de Natale	Latin America
28 April	FPP Latin America virtual postgraduate fair An easy and convenient way to meet with over 90 international universities to find the right postgraduate program. ENZ will host the "Study With New Zealand Pavilion”, having 14 institutions representing a variety of NZ institutions (English New Zealand, PTEs, Te Pūkenga and universities). Contact: Bruna de Natale	Latin America

Fifty years celebrated with Chile
Cultural performances, together with a series of panel discussions on government initiatives, research connections, educational exchanges, and the experience of Chileans in New Zealand showcased the variety and depth of the relationships that have been developed over the past 50 years.
Speakers included both Ambassadors, as well as academics from all New Zealand’s universities, alongside alumni and government specialists. A number of distinguished guests were part of the large audience that attended throughout the day at Parliament Buildings in Wellington and online.

(l to r) Former Prime Minister Helen Clark and Javiera Visedo, Director of Engagement Latin America for ENZ, took part in a panel discussion on government initiatives.

Lisa Futschek, ENZ’s General Manager International, chaired the panel discussion on educational exchanges.

Videos of the event are available on the CAPE website here.
Exploring a vision for the ‘Future of International Education’ in Aotearoa
It was an action-packed week in Wellington for Emeritus Professor Bean and his business partner Helen Souness. They were invited to Wellington by Education New Zealand Manapou ki te Ao (ENZ) to facilitate discussions on what the future may look like for Aotearoa New Zealand’s international education sector.
Professor Bean is former Vice Chancellor of The Open University in the United Kingdom and RMIT University in Australia, and is now CEO of the Bean Centre. Along with his business partner Helen Souness, former CEO of RMIT Online, they partner with education experts, education providers and technology companies to shape an education future that works for the rapidly evolving needs of learners, and the evolving landscape of work they will eventually be part of.
On Tuesday 1 August, ENZ hosted a cross-section of representatives from our international education partners in government, industry and tertiary education institutions at a full-day workshop. The aim of the workshop was to bring together our sector and collectively explore a vision for the future of international education in Aotearoa New Zealand. This work is a key part of Focus Area 2 of the New Zealand International Education Strategy 2022-2030 (NZIES) and how we can diversify our educational products and services and modes of delivery to create a more sustainable and resilient future.
ENZ’s Chief Executive Grant McPherson opened the event and said that it was a privilege to host experts in the field of international education and have them share their knowledge and experience on what is disrupting the world of tertiary and international education globally and what other countries are doing in the face of these challenges.
''I would like to thank everyone that came along with such energy and great ideas. It was a fantastic day and the collaboration between government, industry, and the education sector served to generate some inspiring ideas on how, as a country, we can innovate and differentiate our international education sector to remain competitive on the world stage.
''This is especially important work given the challenges that the international education sector is facing not just in Aotearoa but also around the globe. Professor Bean and Helen Souness really inspired us to think about the future of our sector from the point of view those around us including learners, communities, and industry, in the face of these challenges’’, said Grant.
Professor Martin Bean and Helen Souness had this to say about the 1 August workshop.
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Professor Bean also said “I was delighted to participate in a week of deep thinking as we collectively imagined a brighter future for New Zealand’s international education sector.
“It’s clear that the world of work and tertiary education is changing rapidly and it’s great to see that colleagues in New Zealand are determined to meet the challenges and build a strategy to thrive in turbulent times”.
Another highlight of the day included a presentation from social innovators Hinepounamu Apanui-Barr and Briana Te Haara-Barr on the work that Tokona te Raki: Māori Futures Collective is doing in finding indigenous solutions to global challenges. Their case study and discussion provided valuable input to the day as we then discussed Aotearoa’s unique value proposition.
ENZ’s Sector Engagement General Manager Wendy Kerr, whose team is leading the work involved with Focus Area 2 of the NZIES, said that in the days following the workshop, the ENZ innovation team met with our international education agency partners to reflect on the discussions and wonderful ideas that were brought to the table during the day’s workshop.
“It’s not often we get a chance to shape the future and this week has proved a valuable foundation for many in our sector to contribute to the course of the future of international education for Aotearoa. And what an exciting privilege that is.
She added, ''Now the hard work really begins, and ENZ will be leading the development of a green paper that will be the basis for consultation with our international education partners including government, education providers, industry, iwi, the wider community, and of course, our learners. Watch this space for the exciting developments to come!’’
NZ EdTech’s taking a diversified and leading message to the Australian digital education market
ENZ had a stand at NZTE’s pavilion with six of the eight EdTech who had expressed an interest in attending EduTech as part of an ENZ delegaton, showcasing their products alongside NZTE’s five customers. The companies in the ENZ delegation included Pacific Kids' Learning, Nutriblocks, PipiLearning, Jix Reality, PolyMath and Code Avengers and the Student Volunteer Army were also part of the wider ENZ delegation. This diverse group of technology providers from K-12 to Vocational Training and Education (VET) and Higher Education (HE) provide a range of digital education solutions including numeracy, literacy, financial literacy, STEM, programmes for neuro diverse learners, Pacific based and culturally responsive digital tools, immersive digital education experiences and health and wellbeing educational games.

PolyMath Co-Founders Sophie and Christian Silver (second and third from left) talking with attendees at their EduTech Melbourne 2023 stand.

ENZ’s participation supports Focus Area Two of the New Zealand International Education Strategy which is to ‘Build a new international education future’. In taking NZ EdTech offshore, ENZ’s goal is to show how Aotearoa New Zealand is leading in education innovation while also helping NZ EdTech companies explore and understand the export opportunity in Australia in a low-risk and low-cost way.
ENZ’s Business Development Manager | Kaiwhakawhanake Pakihi, Alana Pellow, said that having a stand on NZTE’s pavilion gave ENZ’s delegation profile and extra visibility during the Expo. This included the opportunity to promote their products, a presentation slot to pitch their products, visibility of their collateral and the opportunity to engage with expo attendees over the two days of the event.
“All six EdTechs on our stand generated a total of 80 prospective customer and partner leads, with one company signing a contract with a local university while there.
“All met with decisions makers and government education officials, explored opportunities to partner with other NZ EdTechs and refined their thinking and business planning on the opportunities presented by the Australian market. They all referenced the significant value of being ‘in market.’”

Nutriblocks Co-Founder Dr Claudia Leong and Tech Programme Developer Tim Kern presenting at EduTech Melbourne 2023.

ENZ also sponsored the NZTE networking dinner for the combined 13 EdTech businesses. Invited guests included representatives from the Victorian Department of Education and Training, Victorian Association of State Secondary Principals, Matterworks/Board Director and the NSW Department of Education. Both Education Departments set the scene for the education technology landscape in NSW and Victoria and the journey both states are on in digital adapting and adopting specifically in K-12.
ENZ also supported giving broader visibility of Aotearoa New Zealand’s expertise in digital education and secured two speaker sessions for the EduTech VET conference stream. Norie Ape, Digital Product Manager for Te Pūkenga, presented on ‘Collaborative Innovation: Transforming Vocational Education through Technology and Work Based Learning’ while Elizabeth Asbury, Director of Pipi Learning also spoke on ‘Cultural responsive and designed for neurodiversity in the Vocational Education and Training sector’. Both sessions were well attended and Norie and Elizabeth have been approached for further discussions involving contracting their EdTech services.
Norie said it was a huge privilege to spend time together connecting on our shared passion for better outcomes for our learners, employers, and our colleagues.
“We had two incredible days of meeting, learning, and collaborating in person with awesome humans using Tech 4 Good in Melbourne. Time now to recover and setup all those post conference connections to further the new relationships forged and consider how to embed new ways of collaboration in and beyond.’’

Norie Ape, Digital Product Manager for Te Pūkenga (second from left) with Code Avengers Founder, Hamish Day (far right) and Bradley Hansen (left) plus Karl de Borst (second from right) of Amazon Web Services.

At the conclusion of EduTech Melbourne 2023, Alana shared here top three takeaways from the conference.
“Firstly, nothing beats being on the ground in market, to understand the needs of educators and the opportunity that exists.
“Secondly, there is power in the collective ‘we’ when Aotearoa New Zealand turns up en masse, in market. Collaborating and having deep relationships with other NZ Inc agencies adds greater support to the sector and provides one door to our government, truly putting the customer at the centre.
“My last takeaway is how the Australian education ecosystem is embracing all that technology offers without throwing learners or indeed educators to the kerb. We could learn more from our Australian education colleagues and how they are using digital to create competitive advantage that supports their international education success alongside building their domestic market citizens ‘fit for future’ capability”, said Alana.
Next stop for NZ EdTech companies with ENZ is EduTech Asia in Singapore this November. Any NZ EdTech and Education publisher companies or education providers looking to be involved in education technology related Conferences and Expos can contact Alana Pellow on alana.pellow@enz.govt.nz
New Zealand Global Competence Certificate programme proves a hit

What is New Zealand’s Global Competence Certificate programme?

The customised cultural exchange programme, which started as a pilot partnership last year between New Zealand’s international education agency, Education New Zealand Manapou ki te Ao and AFS Intercultural Programs, Inc. has proved so successful it is now being extended and taken up by schools and tertiary institutions around the country, connecting them with students in Asia and Latin America.

The “Kiwi way” has much to offer the world, and international education has much to offer New Zealanders at a time the world needs people with cross-cultural competencies. The New Zealand Global Competence Certificate, delivered through Massey University, develops cultural self-awareness, emotional resilience, and build bridges across cultures. It also piques the interest of students offshore in coming to New Zealand in better times.

The programme delivers animated videos, quizzes, assignments, and weekly live facilitated dialogue sessions for learners to talk with each other online in real time and learn about life from perspectives other than their own.

What have students been saying about the NZGCC programme?

“Not only have I learned to become a better communicator, empathiser, and global citizen, but also how a group of like-minded individuals can come together to form something bigger,” says Jack Hittle, of Northland’s Springbank School.

“I found the programme life-changing,” says Vaagisha Kanwar, a Year 11 student at Indus International School in Bangalore, India, who connected with the Northland students. “We learned about conflict, empathy, inequality, different communication styles, how different people adapt to new situations, and about suspending judgement. I know that I’ll use the skills we’ve learned for the rest of my life, not just when I travel abroad but also in daily life.”

"You see the way a culture greets each other or the way they dress, but then there are things like relationships, gender roles, and health,” says Whanganui Girls College student Tilda Donson.

What have educators been saying about the NZGCC programme?

Whanganui Girls College Principal Sharon Steer is delighted with the NZGCC programme, which she says will help students build their understanding of global cultures, and other critical “soft” skills which will prepare them for life as they enter the workforce.

“An important part of our curriculum is developing strong communication skills and setting our students up for success in the workplace. The NZGCC programme will add another dimension to our lessons by teaching our students how to develop meaningful relationships with one another despite language and cultural differences.”

Educators say that with the borders closed, the programme now forms an important part of the reshaped international education experience.

“It is so important that our students don’t miss out on the enriching life skills that are gained when we interact and connect with people from around the globe,” says Whangarei Girls High School International Director Amelia Morrison, who has students working with peers in India.

"Global competence is mission-critical for our world," says AFS Intercultural Programs President and CEO Daniel Obst. “Educating more young people to become global citizens is crucial if we want to create a more just and peaceful world.”

The expansion of the GCC programme reflects the diversification of education in new virtual forms fit for a globally connected world, says Education New Zealand Chief Executive Grant McPherson.

“As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking.”
A media education
In late May I had the great pleasure of taking five journalists from South East Asia on a tour of New Zealand. The journalists – two from Thailand, two from Viet Nam and one from the Philippines – all have a special interest in education, and were part of a bigger group who were hosted by NZ Inc as part of a range of events to mark the 40th anniversary of the relationship between New Zealand and the Association of South East Asian Nations (ASEAN).
While the other journalists went on a trade and tourism circuit, our group travelled on their own education-focused itinerary. Apart from meeting up with the others at a cocktail event held by the Prime Minister at Auckland Museum, we did our own thing.
Above: The journalists were engaged right from the get go!
Most regrettably, a blizzard interfered with our plans to visit Dunedin and Queenstown, but the hastily-arranged alternative schedule of Canterbury-based events made up, in some measure, for the missed opportunities further south.
Once we got the basics – such as dressing appropriately for the cold – sorted, we were on a roll and the week raced by in the intense, humour-filled, lost-in-translation way they do with such visits, and with a good measure of sheep shearing, eye-dog marvelling, pie eating and hobbit-home wonderment thrown in.
Above: They saw cakes being iced in Canterbury…and a robotic guitar in Wellington.
From schools to English language centres, ITPs to universities the journalists were impressed by the range and quality of the programmes and facilities, intrigued by the Intermediate School concept, very interested in our homestay set ups and excited by the many opportunities to hear directly from students currently in New Zealand.
Above: They met with a group of Thai health professionals undergoing executive development in Waikato...and rubbed shoulders with the Prime Minister in Auckland.
For my part, it was a hugely informative trip – providing me with valuable insights into the three South East Asian countries via the journalists, as well as me to make connections with members of our industry and to become more familiar with what you have to offer. Many thanks to those who took part, and arranged tours and gathered students to talk to the journalists.
As I bid farewell to them all at Auckland airport, Nirunsak, one of the Thai journalists who had been a bit of lone wolf during the week, but who I discovered was a music-loving, short story-writing romantic, said: “I will carry New Zealand in my heart with a song.’ Magic.
And yes, we went to Hobbiton!
The follow up questions are coming through now and we look forward to the stories in their media that the visit will generate.
South and South East Asia fair season off to flying start!

More Malaysian students studying in New Zealand this year

After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

“Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

India’s events campaign leverages the Fleming brand

Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

“Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

“South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

Students at the Delhi fair

AUT University and others at the Chennai fair

ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

Selfies with potential students at the New Delhi fair
Hawke’s Bay groups collaborate for growth
The group of education providers and partner agencies are making sure their “shop front” is as attractive and welcoming as possible. E-News caught up with Education Hawke’s Bay Business Development Manager, Steph Kennard, on the approach.
Who makes up Education Hawke’s Bay?
Education Hawke’s Bay is a voluntary member organisation made up of local government, schools, our ITP and PTEs. We were formed approximately two years ago with the common goal of doubling the value of international students to the region by 2025.
What was the motivation behind the re-brand and new website?
We wanted to create an identity for Education Hawke’s Bay that served multiple purposes, with a brand that would give our members a sense of belonging. We wanted to showcase Hawke’s Bay as a study destination at the same time as promoting the special characteristics of each education provider. By developing a website, and removing the dependence upon printed brochures, we have reduced our overall costs.
Based on this brief, we developed a new brand called ‘Learning Hawke’s Bay’ and new website www.learninghawkesbay.nz. The use of the word ‘Learning’ represents both the study and leisure experience – students come here to study in a classroom, but they will also gain experience – learn – outside of it, through our culture and local tourism.
Our logo operates on several levels – acting as a pointer to direct the viewer, resembling an open book and also an open laptop. This works well with our ‘Learning’ brand.
The website works as a stand-alone site, but can also be incorporated within individual members’ marketing collateral. Our website uses large format imagery to “paint a picture” of Hawke’s Bay as pictures require little, or no, translation! These images have been chosen to appeal to both students and parents alike, and regardless of country of origin.
Our website ensures we can respond quickly to queries and can be updated within moments.
What part does the rebrand and new website play in your overall strategy?
The website and brand are an integral component of our strategy and give us the tools to promote Hawke’s Bay to students overseas. Building the website has meant we can work more smartly on our international promotions. The next steps are to incorporate a social media presence and build on our communication plan.
Are there any particular successes or learnings you’d like to share from the rebranding exercise?
It was important to ensure that our design, including colour and brand, represented our members and was functional. We also required the website to be built with an easy content management system so that we could make changes quickly in-house, without incurring extra costs. The framework also needed to be flexible enough to enable us to develop the website and make additions to pages without the need for a full re-design.
You recently took part in a regional cluster pilot with Hastings District Council. How has this gone?
The Agent tour was our first real taste of regional clustering in practice. It certainly had its challenges as each member had a different view of which country we should be targeting. In the end we settled on Japan, which meant that not all members participated.
The other project in the pilot, is to develop a revenue monitoring framework. This is still in the planning, as it requires data which the Education Hawke’s Bay team can’t yet access. Our stakeholders are keen to know just what revenue is generated by our international students, so we want to ensure accuracy.
What part has ENZ’s Regional Partnership Programme played in the development and operationalisation of your strategy?
The support and advice from the ENZ Business Development team has been hugely appreciated, as it can be quite isolating being based in a region and trying to please each of the members. Of course, the financial support has enabled us to employ someone to help us deliver on our regional strategic goals for growth.
Is there anything else you’d like to add?
Our region has just taken part in a poll which proposed that all five councils amalgamate. The proposal was turned down by the community. Although this has been challenging for our region in general terms, the regional education cluster we have established is a great example of how collaboration among members from both Hastings and Napier can work!