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New Zealand tops English-speaking countries in Educating for the Future ranking

Index cover2 There were just 1.6 points between top-ranked Finland (80.9), second place-getter Switzerland (80.3) and New Zealand on 79.3 points.

The overall ranking was a small drop for New Zealand, which ranked first out of 35 economies in the first EIU report which came out in September 2017. However, the 2018 ranking involves 50 economies and additional indicators on which countries were evaluated.

"This is a very good result for New Zealand," said ENZ Chief Executive Grant McPherson.

"New Zealand retains its position as the number one English-speaking country in the ranking as well as its top ranking in the Asia-Pacific region.

"Along with Finland, New Zealand is the only country that has been in the top 3 two years in a row."

The index evaluates the way that countries approach future-focused education to encompass problem-based learning, innovative teaching methods and broader themes of global citizenship.

It has a focus on young people aged 15 to 24 in 50 economies, and measures three pillars of education systems – policy approaches, teaching conditions and broader gauges of societal freedom and openness – as a means of preparing young people to meet the challenges of work and society in future.

You can read the full report here.

The top 10 country rankings were:

Rank	Economy	Score
1	Finland	80.9
2	Switzerland	80.3
3	New Zealand	79.3
4	Sweden	78.1
5	Canada	77.9
6	Netherlands	76
7 =	Germany	74.8
7 =	Singapore	74.8
9	France	74.2
10	UK	74.1

How to register for ENZ events
1. Go to https://enz.govt.nz/events and select the event you want to attend.
2. Click on the ‘Event info’ button.
3. Log in if you already have an ENZ Events account, or request a new account by clicking on the link provided. Once you have created a new ENZ Events account, you will need to return to https://enz.govt.nz/events, select the event you want to attend and sign in.
4. When you have signed in, you will be taken to an Overview page. Please scroll down the page to the ‘Click here to register’ link which will take you to the registration page.
5. Complete the registration form, making sure you tick the events you want to attend. If you don’t tick an event, you will not be registered.
6. Once you have submitted your registration form, you will receive an acknowledgement email. Read the email and check the events you registered for are showing correctly. If they are not listed, then you have not registered correctly and need to contact the events team at events@enz.govt.nz.
Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
Ask New Anything: ENZ's next global campaign
Launching in mid-October, ENZ’s global digital campaign 'Ask New Anything' is our most technically sophisticated campaign yet.
The 'Ask New Anything' campaign aims to challenge commonly held perceptions of New Zealand and increase awareness of the country as a high-quality study destination. It does this in a new and innovative way – by inviting audiences in 14 international markets to question what they know about New Zealand.
'Ask New Anything' will be the first time the refreshed 'Think New' brand has been widely used in digital channels. To read more about ‘I AM NEW’, see the E-News story ‘A brand NEW day’.
The campaign brings together ENZ’s digital insights, the refreshed brand and the Study in New Zealand chatbot Tohu, to give prospective students the answers they need to make an informed study decision.
The creative concept
Drawing on Google search data, China-specific insights and data from Tohu, we’ve pulled together a list of the most commonly searched questions about studying in New Zealand.
We put these questions to real international students, a New Zealand student, a teacher, a parent and an employer and recorded their responses in 100 unscripted videos.
As well as being used on YouTube, Facebook and other digital media, the videos will be available on demand in Tohu the chatbot (who can be found on the studyinnewzealand.govt.nz website, the NauMai NZ website and Facebook Messenger).
If asked a question it cannot answer, Tohu will direct prospective students to a new Facebook group or Instagram Live event, where they can ask current international students their questions in real time, delivering on the promise that you can 'Ask New Anything'.
In China, the campaign will use the most relevant questions for the market within WeChat and other local platforms.
ENZ Director Platforms and Campaigns, Euan Howden, says: “Harnessing our award-winning data and marketing platform, we're bringing the refreshed 'Think New' brand to life with a level of technical sophistication that we couldn't have dreamed of a year ago. I'm looking forward to seeing how audiences engage with this campaign, and how this affects their perceptions of New Zealand as their preferred study destination.”
Introducing the new brand
The campaign will be the first global digital showcase of the refreshed 'Think New' brand which positions our international education brand for success and defines quality by the ways we help students make their mark on the world. Additionally, the campaign captures New Zealand’s values of societal openness, transparency and manaakitanga.
ENZ Director Brand and Design, Kaylee Butters, says: “This is the most interactive campaign we’ve run to date. The involvement of our Kiwi Ambassadors and the direct connections enabled by the Facebook group and Instagram Live events really underpins the authenticity of the brand and puts our students right at the heart of the creative concept.”
More information
To find out more about the campaign, and how you can leverage this activity in your own marketing, please click here. This webpage will be updated regularly throughout the campaign as new information and resources become available.
By the numbers – Enrolment data and Perceptions survey
Enrolment data 2018
- 117,276 international students enrolled in 2018
Enrolments by sector
- Schools – 22,276
- Private Training Establishments (excluding ELS) – 25,466
- English Language Schools (ELS) – 21,221
- Institutes of Technology/ Polytechnics (ITPs) – 17,240
- Universities – 31,529
What countries do international students come from?
- China – 32%
- India – 14%
- Japan – 8%
- Korea – 5%
Other key enrolment findings
- University enrolments for international students are at a six-year high and the sector is now the largest receiver of international students (27% or 31,529). This is a 7% increase from 2017.
- International students studying in the school sector has also increased by 6%.
- The regional distribution of international students is also at a six-year high.
- There is a growing diversity in where international students are coming from, with the number of students coming from Latin America up by 7%.
Perceptions 2019 highlights

The Perceptions research shows us what New Zealanders think about international education and the perceived benefits it brings to the country and our communities. Here are some of the highlights from the report.
- Almost three in five Kiwis believe that international education positively contributes to New Zealand as a country, while over half believe it contributes at a community level.  
- More Kiwis are seeing international education as positively contributing to New Zealand’s tourism, economy and economic growth, our international networks and trading connections and a multi-cultural New Zealand.  
- The social, cultural and economic benefits that international education brings to New Zealand are widely recognised by the New Zealand public.  
- 65% of New Zealanders recognise the benefits international education brings to New Zealand’s economy and its economic growth. This has increased from 56% in 2017.
- In the regions, 53% believe international education benefits the regional economy in comparison to 49% in 2017.        
- More people are seeing the opportunity for international students to learn about New Zealand’s culture and way of life – 76% in 2019 compared to 64% in 2017. 
Read the full report on Intellilab.
International Student Hardship Fund now fully allocated
The fund first opened for applications on 21 May. It was met with immediate interest by a wide variety of education institutions and community groups.
A cross-ENZ team named Kāhui Oranga was charged with the fund’s administration. They met twice weekly to go through applications and ensure a balanced allocation of funds between regions, sectors and institutions.
Education providers and community organisations are disseminating grants from the fund to international students in the form of cash grants, food parcels and accommodation support.
ENZ Director of Student Experience and Global Citizens, Sahinde Pala, led Kāhui Oranga. She says the government was glad to be able to offer international students tangible support in such an uncertain time.
“At ENZ we talk a lot about manaakitanga – the offering of hospitality and respect to guests. We really want every student that comes to New Zealand to feel valued,” she says.
“It was obvious once the impacts of COVID-19 began to be felt here that we needed to offer our international students most in need extra support during these difficult times.”
Last week, Deputy Prime Minister Winston Peters and Minister for the Community and Voluntary Sector, Poto Williams, announced the Assistance for Foreign Nationals impacted by COVID-19 Programme.
This $37.6 million fund will open on 1 July and be administered by the Department of Internal Affairs. International students experiencing serious hardship will be able to apply to this programme to receive support with basic needs such as food and accommodation.
Read the announcement here.
Recovery plan for the international education sector

The Minister of Education has announced a long-term recovery plan for the international education sector.
It includes a $51.6 million investment from the COVID-19 recovery and response fund to help reset New Zealand’s international education sector.
The Plan consists of three concurrent workstreams that focus on stabilising the international education sector, strengthening the system, and accelerating the transformation of the sector as signalled in the 2018 International Education Strategy.
It includes: 
- $20 million in support for state and state-integrated schools to continue to employ the specialist international workforce to provide teaching and pastoral care to international students in New Zealand this year. 
- $10 million targeted and immediate funding to private training providers of strategic importance (including English language schools) to preserve the foundations of the sector. MOE is developing eligibility criteria which will be implemented by TEC; providers can apply to TEC from mid-August.  
- $1.5 million for English Language Schools to deliver English language training to migrants to help them to succeed in our schools and communities. 
- $6.6 million to continue pastoral care and other activities normally funded by the Export Education Levy. 
- $500k for NZQA to ensure the quality of New Zealand education being delivered offshore, and continue strengthening ongoing quality assurance processes.
ENZ will administer:
- $3 million for marketing and brand protection activities to keep New Zealand’s education brand visible in key markets and to ensure we capitalise on the strong international reputation New Zealand has gained through its handling of the COVID-19 crisis.
- $10 million to develop new future-focused products and services to drive growth in our system onshore and offshore, to ensure a more resilient sector. This will include: 
- An offshore pathways initiative to enable learners to begin their New Zealand education journey from their home country and to study programmes that pathway directly into bachelors and masters degrees in New Zealand, providing greater flexibility for learners and resilience to shocks. 
- A New Zealand digital platform to provide a single strong New Zealand brand and presence to enable New Zealand providers to deliver their education products and study programmes to more people offshore, and to meet changing learner needs.  
Education New Zealand will also support and drive the Recovery Plan through its annual activity. This will include brand positioning, maintaining engagement with students, partners and agents offshore, student retention and transitions, building the international reputation of New Zealand education, and working with the sector and regions on innovation and new modes of delivery.
The Ministry of Education has developed criteria for the allocation of funding for Private Training Establishments (PTEs) and English language schools, to be implemented by the Tertiary Education Commission (TEC).
Fund for PTEs in financial difficulty due to COVID-19
The Private Training Establishment (PTE) Targeted Assistance Fund (TAF) closed on 11 September 2020.
PTE ESOL Provision Fund
The PTE ESOL Provision Fund closed on 28 August 2020.
Further information
- Download the Recovery Plan outline here
- Read the Minister of Education's release
- Cabinet Paper - A Strategic Recovery Plan for the International Education Sector
What do Kiwis think about international education?
Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.
ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.
“However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”
Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.
Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.
Great fresh insights into how to communicate with Kiwis
Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.
Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.
“The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.
“This is the task for all of us across the international education system,” she says.
The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.
Putting the research findings to work and next steps
Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.
The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.
ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.
ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.
Read all about it!
The report is now on IntelliLab.
From the Chief Executive
Read the Minister’s letter.
This letter summarises the first in-person meeting with the Minister and peak bodies since December last year. At the meeting, the Minister reiterated that the Government is committed to the international education sector, and acknowledged that it has endured many challenges over the past year. The letter also signalled a direction of travel through this period of uncertainty.
We know that much of the sector’s current uncertainty stems from the question of when New Zealand might open its borders. As the Minister says in his letter, there is likely to be limited re-engagement with countries in which we have high levels of trust and confidence, and those pursuing similar Elimination Strategies to New Zealand through most of 2021.
The Minister is currently revising the Government’s Recovery Plan for International Education. He wants to provide “as much direction and certainty as possible” by drawing up a roadmap for the sector’s rebuild. His office has also proactively released the sector’s feedback on the Strategic Recovery Plan for International Education.
One thing that remains true is the New Zealand International Education Strategy 2018 (NZIES) continues to be the overarching long-term strategy for New Zealand’s international education. The need for diversification, building a resilient industry and developing global citizenship continues to support the New Zealand Government’s goal for a more inclusive, sustainable and productive future.
Over the year, many of us have had to adapt quickly to changing circumstances. While the short-term outlook around the border remains uncertain, we are committed to ensuring that international students will again be onshore when the time is right.
At ENZ, we continue to support the NZIES and will incorporate the outcomes of the Government’s Recovery Plan into our plans to ensure that we look to the future to create improvements for the sector.
International education is based on mutual benefit. It’s good for New Zealand providers, good for New Zealanders and good for our international partners and learners.
Wherever you are in the world, thank you for your continued commitment to international education and New Zealand. We appreciate all your hard work.
Ngā mihi,
Grant McPherson
Education New Zealand Manapou ki te Ao
New Zealand to begin opening up to vaccinated foreign nationals from 30 April 2022
COVID-19 Response Minister Chris Hipkins says New Zealand will be removing the requirement to go into managed isolation and quarantine (MIQ) for most travellers in stages, but they will have to self-isolate for seven days, with pre-departure and post-arrival testing.
Travellers will be able to enter New Zealand without going into MIQ in three steps:
- Step 1 – opening to fully vaccinated New Zealand citizens and those residence-class visa holders and other travellers eligible under our current border settings, from Australia, from 11.59 pm on Sunday 16 January 2022, provided they have been in Australia or New Zealand for the past 14 days.
- Step 2 – opening to fully vaccinated New Zealand citizens and those residence-class visa holders and other travellers eligible under our current border settings, from all but Very High-Risk countries, from 11.59 pm on Sunday 13 February 2022.
- Step 3 – opening to fully vaccinated foreign nationals, possibly staged by visa category, from Saturday 30 April 2022 onwards.
The Very High-Risk classification for Indonesia, Fiji, India, Pakistan and Brazil will be removed in early December 2021 and travellers from these countries will be able to enter New Zealand on the same basis as travellers from most other countries. Papua New Guinea will continue to be classified as Very High-Risk.
The three steps are a medium risk pathway. Those who do not meet the requirements for a medium risk pathway, but are still permitted to enter New Zealand under current border settings, will continue to enter MIQ upon arrival under the new regime of seven days in managed isolation, followed by three days of home isolation. This will include those who do not meet vaccination requirements, including unvaccinated New Zealand citizens and those from Very High-Risk countries.
All travellers not required to go into MIQ will still require:
- a negative pre-departure test
- proof of being fully vaccinated
- a passenger declaration about travel history
- a day 0/1 test on arrival
- a requirement to self-isolate for seven days, and
- a final negative test before entering the community.
“It’s very encouraging that as a country we are now in a position to move towards greater normality,” Minister Chris Hipkins said.
“We always said we’d open in a controlled way, and this started with halving the time spent in MIQ to seven days. Retaining a seven-day isolate at home period for fully vaccinated travellers is an important phase in the reconnecting strategy to provide continued safety assurance.
“These settings will continue to be reviewed against the risk posed by travellers entering New Zealand,” he said.
“There continues to be a global pandemic with cases surging in Europe and other parts of the world, so we do need to be very careful when reopening the border.”
Education New Zealand Manapou ki te Ao Chief Executive Grant McPherson has welcomed the New Zealand Government’s move towards opening the borders to international students.
“This news is a great boost for the international education sector. We will keep education providers and international students up to date as we learn more on the detail of how the changes will work,” he said.
The New Zealand Government will release further details on how self-isolation will be implemented in December 2021. There will be guidance on how people can travel from their arrival airport to their location of self-isolation and requirements for the places where they can self-isolate.
For more information, read the media release from COVID-19 Response Minister Chris Hipkins – Reconnecting New Zealand – the next steps.
For the latest official New Zealand Government information and advice, go to covid19.govt.nz