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• Entrepreneurial skills lead teams to win BizVenture Japan challenge

  The business pitch challenge centred around iconic New Zealand brand Cookie Time, which has operations in Japan. Six teams of Kiwi students and four Japanese teams experienced a taste of entrepreneurship through ‘dragon’s den’ style business pitches, tackling one of two real-world business briefs.  

  The first focussed on the development of a new product for Cookie Time to introduce to its already established Japanese food and beverage market, supported by a three-year marketing plan. 

  The second focussed on the identification of a new market opportunity for Cookie Time to deliver its existing product range, either through a new sales channel, distribution model, or food and beverage sector.   

  While Covid-19 lockdowns in 2021 meant BizVenture Japan’s pilot year was entirely virtual, BizVenture Japan 2022 saw 30 Kiwi students from across the country flown to Wellington to experience cross-cultural education in person and present their business solutions, while Japanese students gathered at the New Zealand Embassy in Tokyo.

  

  New Zealand’s Ambassador to Japan, Hamish Cooper, welcomed Japanese students to the New Zealand Embassy, Tokyo

  The winning New Zealand team comprised Fred Sugden from Taradale High School, Tiana Manu-Griffin from Tokoroa High School, Archie MacDonald from Cashmere High School, Jackson Wright from Whangaparaoa College and Keira Hills-Wilson from New Plymouth Girls’ High School.

  

  The winning New Zealand team

  Targeted at middle-aged Japanese businesspeople looking for an energy boost, and high school students fuelling their study, the line of Enerugi Cookies and Sweet Enerugi Senbei (rice cakes) combines Japanese culture, energy and the iconic Kiwi Cookie Time brand to offer a compelling product for the two target markets.  

  “Energy drinks are a growing market in Japan as people seek out more energy to work and help support their families,” said Fred Sugden, a Napier local. “At the same time, we learned that parents do not give their children energy drinks as many believe it will make their children go ‘crazy’.  

  “By offering a product with familiar and healthy ingredients like Matcha and creating a unique spin on traditional Senbei (rice cakes), we are confident our line will be enjoyed by Japanese consumers.”  

  Tiana Manu-Griffin, says the exposure to Japanese business and culture helped unleash the team’s creativity as they collaborated with like-minded individuals.

  

  Students from the affiliated schools of Waseda University and Japan Women’s University took part in the challenge from the New Zealand Embassy in Tokyo

  “The best part of the competition was the ability to work directly with Japanese students and businesspeople, to understand the importance of culture and tradition in Japan. As a result, we developed a proposal that our target market loved, putting a twist on Japanese traditions and culture to reduce the use of energy drinks in Japan,” Manu-Griffin says.  

  “It was amazing to see what we could accomplish using our different backgrounds and experiences as a sounding board for problem-solving.” 

  BizVenture Japan students were mentored through a series of interactive workshops, where teams were encouraged to delve deep into the Japanese culture and business environment.  

  The bilateral collaboration exposed students to business and culture in both countries, with Kiwis developing their cross-cultural skills and Japanese students building on their entrepreneurial talents and English language fluency.  

  “I’m walking away from this experience with real-world skills and knowledge that I can take with me into university and the workplace. I now have a better understanding of how to approach business problems not only in New Zealand but around the world,” says Manu-Griffin. 

  Misa Kitaoka, Director of Education, Japan, for Education New Zealand Manapou ki te Ao, says the collaboration with Japan marked a special milestone.   

  “This year we celebrate 70 years of diplomatic relations between New Zealand and Japan. BizVenture Japan serves as a way to continually build on this relationship, as travel for international students to New Zealand continues to open up. 

  “With education fostering people-to-people ties and supporting the development of close connections between our two countries, we cannot wait to take this collaboration to the next level in 2023.”  

  The 2022 BizVenture Japan programme is an initiative co-hosted by Education New Zealand, North Asia Centre of Asia-Pacific Excellence, and Young Enterprise Trust. Education partners in Japan include Japan Women’s University affiliated schools and Waseda University affiliated schools.  

  2022 BizVenture Japan is supported by the New Zealand Embassy in Tokyo and Embassy of Japan in Wellington. Cookie Time New Zealand and the Cookie Time Harajuku store kindly offered to be the focal business for the latest business challenge.

• New Zealand – Korea digital student exchange

  Education New Zealand Manapou ki te Ao (ENZ) again worked in partnership with two education organisations in South Korea – Gangwon International Education Institute and Seoul Metropolitan Office of Education – as well as with NZ-based Learn English Live, to deliver the programme. 

  The programme offers opportunities for Korean 12–14-year-olds, and for New Zealand students, many from low-decile schools, to develop their language skills and engage in cross-cultural relationships with their international peers. This is done through Zoom sessions using quizzes and other interactive activities, where students can share aspects of their life. Facilitated, student-led discussions in small groups are another key feature of the programme. 

  In all, 654 students from 12 New Zealand schools and 16 South Korean schools participated in the programme, attending sessions once a week for seven weeks – 102 sessions in total. 

  Students who participated in the programme represented the following schools across New Zealand: 

  Sylvia Park School, Rotorua Intermediate, Raumati Beach School, Finlayson Park School, Tauranga Boys College, Taupo Intermediate, Cambridge High School, Waimea Intermediate, Tokoroa Intermediate, Solway College, Rowandale Intermediate, Auckland Grammar.  

  Each school assigned at least one of their classes to take part in this programme, with teachers recommending the initiative to their colleagues for future sessions.  

  Within the Seoul and Gangwon regions in South Korea the following schools took part:  

  Seoul Schools: Dongguk Middle School, Wonmyoung Elementary School, Nonhyun Elementary School, Sinseo Middle School, Soongeui Elementary School, Topsan Elementary School, Gajaeul Elementary School, Seoul Kyodong Elementary School, Hansan Elementary School, Seoul Anpyeong Elementary School, Singa Elementary School, Buksung Elementary School, Songwon Elementary School.  

  Gangwon Schools: Gangreung Haeram Middle School Buron Middle School Namchuncheon Girls' Middle School.  

  A total of 339 children from South Korea were digitally connected with children in New Zealand. 

  The 2022 programme has provided many positive benefits for schools, teachers, children, and the wider community both in New Zealand and South Korea. In a world where in-person exchange and cultural opportunities remain constrained, the programme has continued to enable school children to connect with their international peers and develop long-term connections.  

  Feedback from teachers in New Zealand highlighted the enthusiasm that children in the classroom showed towards the programme.  

  The incorporation of a hybrid STEM-based and cultural-based exchange model was especially welcomed and enabled the promotion of unique aspects of Māori culture, in a modern format, on the international education stage.  

  New Zealand teachers also gave the programme the thumbs up. Given their high workloads, they appreciated that they did not have to organise the content or facilitate the sessions, as this was taken care of by the Learn English Live (LEL) team.  

  The programme provided the opportunity to indirectly promote a New Zealand school education to a South Korean audience. Students there were reported to be highly engaged throughout the exchange. The ENZ team will give a presentation on the programme at the Australia International Education Conference (AIEC) in October 2022: The session will explain the programme evaluation and survey methodology and how the results are being used by ENZ and LEL to continue to enhance the digital exchange to benefit students. The presenters will also discuss how they overcame challenges relating to language barriers, as one of the main goals of the exchange is to support Korean students with learning and practising English. 

  Contacts for more information 

  New Zealand representatives attending AIEC can attend the ENZ session or contact our South Korea team to receive a copy of the presentation slides after the conference (Alanna Dick).  

  Know of a New Zealand school interested in the next round of NZ-Korea digital student exchange? Please contact Learn English Live (William Clarke).

• Huge education potential with Viet Nam

  “It was a great privilege to be part of this visit. We were warmly welcomed everywhere, and there was a lot of interest in New Zealand education,” says Grant McPherson, Chief Executive at Education New Zealand Manapou ki te Ao (ENZ).  

  “An education forum in Ha Noi was a late addition to the programme, in response to a request from Viet Nam’s Ministry of Education and Training - this shows the high level of enthusiasm and energy for this relationship.” 

  Eleven representatives formed the New Zealand delegation for the education forum. Key officials and education sector representatives from Viet Nam joined the event, which was hosted by Vice Minister Nguyen Van Phuc. Institutional autonomy, scholarships, and foreign investment in education were the three main topics on the agenda, generating animated questions and discussion. 

  Three education arrangements were signed during the Prime Minister’s visit. The Education Cooperation Arrangement between the Ministries of Education in both countries was renewed, with the signing witnessed by the two Prime Ministers. 

   

  University of Auckland Vice Chancellor Dawn Freshwater also signed two arrangements with Ho Chi Minh City University of Technology (HCM-UT), relating to qualifications in computer and data science. 

   

  The visit also included an opportunity for the Prime Minister and the delegation to meet with around 70 Vietnamese alumni.  

  

  “Over the years, many Vietnamese students have studied in New Zealand, and they have become part of a network of influential alumni. These relationships span every sector of Viet Nam business and government,” Mr McPherson said. 

  “Five alumni showcased their businesses and social projects at the event and had the opportunity to discuss their work with Prime Minister Ardern Dave Quach, Hoa Pham, Nhien Le, Van Nguyen, and Ngan Le. Their work spanned sustainable textile manufacturing; a kindergarten that applies values of New Zealand’s early childhood education curriculum, Te Whāriki; mindfulness photography for social development; a tech-enabled platform that supports young people to pursue their study abroad dream; and an innovative agribusiness model for women of ethnic minorities in northern Vietnam.” 

  In recognition of the achievements of alumni and to support them as a community, Prime Minister Ardern  launched a digital badge for Vietnamese alumni, I AM NEW, at the event. 

  Education was on the agenda at a business dialogue on 15 November and a business breakfast on 17 November provided a valuable opportunity to catch up with local institutional partners and agents. 

  The Prime Minister’s visit generated significant media and social media coverage in Viet Nam, and built on an earlier series of targeted events to promote New Zealand education in Viet Nam: 

  • Viet Nam Agent Seminars that enabled numerous New Zealand institutions to connect with education agents in Ha Noi and Ho Chi Minh City on 28 and 31 October, and where agents heard directly from Immigration New Zealand about student visa requirements 
    
    
  • ENZ’s Viet Nam Education Fairs on 29 and 30 October in Ha Noi and Ho Chi Minh City, enabling New Zealand providers to connect directly with prospective students and their families. These fairs generated similar levels of interest to events pre-Covid, and again included an opportunity for students to hear directly from Immigration New Zealand about student visa requirements 
  • Viet Nam School Leaders and Counsellors Meet-ups on 28 and 31 October in Ha Noi and Ho Chi Minh City, which enabled New Zealand tertiary providers to connect with representatives from international and private schools 
    
    
  • Launch of Te Pūkenga at an event that was well attended by education agents in Ho Chi Minh City on 31 October 
    
    
  • Education Workshop on Micro-Credentials in Future-focused Education on 1 November, in association with The MindLab and NZQA.  

  The sector has recognised the opportunities in education with Vietnam. Sector and government agencies’ work so far is helping to raise the profile of New Zealand and the quality of an education delivered by New Zealand. 

   

   

   

• ITENZ International Education Forum 18 May

  As part of Education New Zealand’s Manapou ki te Ao (ENZ) objective to give attendees a better understanding of ENZ’s direction of travel for the coming year, Geoff Bilbrough, General Manager Marketing and Communications presented at the forum. He gave a high-level view of ENZ’s marketing plans for the coming year including marketing and branding insights from recent research. ENZ’s Global Citizens Manager, Tyler Te Kiri, delivered a presentation on the Prime Minister’s Scholarship to Asia and Latin America scheme, what opportunities are available to the PTE sector and how PTE students can take part. The forum also included a speed meeting session with Auckland based ENZRA agents.  

  ENZ’s General Manager of Sector Engagement, Wendy Kerr said that it was important that we support the sector in a way that grows inbound students’ mobility for Aotearoa New Zealand in the next 12 months. 

  “Initiatives like the ITENZ International Forum encourage a collective approach to promote New Zealand education internationally. Since borders reopened in August 2022, all sub sectors have experienced a return of student visa holders. We look forward to working closely with the sub sectors to continue this upward trajectory,” added Wendy.  

   

• NAFSA 2023: Inspiring an inclusive future

  The theme for this year was ‘Inspiring an Inclusive Future’. The event provided opportunities for international education professionals to reconnect with key partners and discuss new opportunities for international exchanges, identifying indigenous engagement opportunities, developing new partnerships, expanding scholarship opportunities and progressing, diversity, equity, and inclusion initiatives. 

  University of Otago Director Te Whirika (International) Division of External Engagement Jason Cushen said, "The many conversations and meetings held during NAFSA underscored the range of possibilities and some of the challenges we all face coming out of the pandemic, being able to engage with dozens of partners and potential partners over a matter of days is of incalculable value."  

  NAFSA was held in Washington, D.C and is one of the largest events in the international events calendar. Around 8,500 registrants and 400 exhibitors signed up to learn about the latest innovations, proven strategies, and best practices in international education.  

  ENZ Education Counsellor and Regional Director Americas, Middle East and Europe Amy Rutherford said "The size and scale of NAFSA is difficult to appreciate if you haven't attended, but it demonstrates how competitive the international sector is across the world. The New Zealand presence at NAFSA plays an important part in promoting New Zealand's high-quality education offering on a world stage". 

  ENZ had a busy programme at the conference. ENZ Director of Engagement North America DuBois Jennings co-presented a session on Supporting Comprehensive Internationalisation: National Government Perspectives.  

  "As we continue to develop the Internationalisation Strategic Framework, the presentation was a great opportunity to share our progress with our partners and colleagues around the world. Doing this alongside the US Department of Education highlighted the similarities and differences of two country’s governments approach to Internationalisation," said DuBois.  

  "ENZ’s framework will be a first as it will inform how we bring New Zealand international education strengths to the world through a Māori cultural lens." he said. 

  The conference also was a time of increased connection for ENZ. Texas International Education Consortium (TIEC) made ENZ part of their Preferred Partner Network. TIEC is an association of Texas institutions focused on the development of Internationalisation and education abroad programming. ENZ and TIEC will work together to develop a range of activities that enhance the quality of education and promote cross-cultural understanding between Texas and New Zealand. 

  ENZ also hosted a networking function at Embassy of New Zealand. Over 300 people were invited from across the international education sector. New Zealand Ambassador to the United States of America Bede Corry and ENZ Chief Executive Grant McPherson delivered opening remarks, with University of Auckland Kaiarataki Pro Vice-Chancellor (Māori) Michael Steedman as MC for the evening.   

• ENZ Chair optimistic for the future of international education sector

  The New Zealand international education sector should be optimistic about its future. 

  This was the message the Chair of Education New Zealand Manapou ki te Ao (ENZ), Tracey Bridges, delivered to members of the sector attending the New Zealand International Education Conference Ki Tua in Christchurch (New Zealand) today. 

  The conference is the first in-person gathering of the sector since 2019 and attracted more than 590 guests and sector representatives. 

  Speaking at the opening plenary session of the conference, Ms Bridges said that just as the sector had much to celebrate in the shared endeavours and achievements of the past 30 years, there was also cause for optimism looking forward. 

  “I’m optimistic about the future of this sector, and the contribution it can make to all the people in Aotearoa (New Zealand) and beyond.” 

  Ms Bridges said this optimism was underpinned by the diversity and strength of the sector that spans schools, polytechnic institutions through Te Pūkenga, universities, private training establishments (PTEs), English language schools, Education products and services, and Wanaga. 

  Another key strength was the industry’s ability to adapt. 

  “In early 2020 our world changed forever, and in the three and a half years since, we have all had to – time and time again – prove our ability to adapt.  

  “I want to acknowledge the work that everyone has done in recent years, and to acknowledge the fact that you continue to adapt to meet these challenges. 

  “Your presence here today is testimony to your resilience and commitment to ongoing change. So I’m optimistic not because everything will now return to the old normal, but because I know that together we will find ways to forge a new approach that’s right for the time we are in: we will continue to seek our ‘pae tawhiti’(distant horizon)”.   

  Ms Bridges said ENZ had also refocused and confirmed its approach for the coming 12 months by concentrating on Focus Area One of the refreshed 2022 New Zealand International Education Strategy, “helping providers of international education build back their bases through inbound student mobility growth”. 

  While prioritising its resources and targeting its efforts, ENZ had not lost sight of the need to build long term resilience and stability, and had a number of initiatives in this area, consistent with Focus Area Two.  This had involved hosting a visit earlier in August of Professor Martin Bean, and work through the COVID-19 Response and Recovery Fund (CRRF) to explore the diversification of products, services and modes of delivery.  

  ENZ was also looking forward to working alongside Ōtautahi, Christchurch to bring the ICEF Australia New Zealand Agent Conference to Christchurch in April next year. 

  Ms Bridges also acknowledged the importance of leveraging diplomatic engagement and Ministerial travel to enhance New Zealand’s reputation as a partner for international education.  

  “The value of these initiatives is shown in the response to recent promotional trips to India, the US and Canada. More recently, education was a significant part of the Prime Minister’s visit to China where its importance as part of our bilateral relationship was mentioned in almost every major engagement.” 

  This had continued with the conference welcoming the People’s Republic of China as the Country of Honour, with the Minister for Education, His Excellency, Huai Jinpeng joining the conference as a keynote speaker on Friday. 

  A full transcript of the speech can be found here.

   

  For further information:  

  Justin Barnett | Director of Communications, Education New Zealand   

  justin.barnett@enz.govt.nz  

    +64 21 875 132  

    

  Notes to Editors:  

  About Education New Zealand (ENZ) https://www.enz.govt.nz/   

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.   

  With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.     

• From the CE: The need to connect remains critical

  Kia ora tatou,

  This month I want to add some colour, and give credit, to the work New Zealand institutions and the Education New Zealand Manapou ki te Ao (ENZ) team have been undertaking offshore in the continuing drive to raise awareness of NZ education options and opportunities.

  I have mentioned before how much of this activity is often ‘unseen’ from New Zealand, and yet it is pivotal to our marketing and outreach to potential students, their parents, agents, institutional and government partners. The principle focus of this effort is to engage with students, build awareness, and drive interest and enrolment in New Zealand education providers. But that is not all. These activities and events, play an important role of ensuring the sector and its institutions remain connected to key international counterparts and government agencies, lifting the profile of New Zealand as a destination for international education while building long term resilience for the sector.

  Here is a quick update on some of this International activity. Images of some of these interactions are shared in our international photo gallery update here.

  China:   Massey University and ENZ organised a Massey University friends and alumni reception in the New Zealand Embassy in Beijing on 27 August. About 50 participants attended the event including alumni and partners of Massey University. The event was particularly timely following China being the Country of Honour at NZIEC Ki Tua earlier in the month and highlights the important linkages between government to government and institutional relationships in key markets.  

  India:    ENZ was a gold sponsor of the IC3 Institute annual conference, held in Hyderabad on 23 - 24 August. ENZ was joined at the event by representatives of seven New Zealand universities and saw strong interest among counsellors in New Zealand as a study destination. More than 2,000 delegates attended the two-day event.

  Brazil; Colombia - Latin America:  Following on from strong interest shown in New Zealand at the first in person expo at the Australian Centre Expo in Sāo Paulo in August, ENZ’s Director of Engagement Latin America, Javiera Visedo, took the opportunity to reconnect with providers and stakeholders across New Zealand after attending NZIEC Ki Tua. In Auckland, she delivered a market insights session to local ELS and PTE sector representatives highlighting opportunities for growth.

  Malaysia: The first instalment of the Indigenous People Talk series took place on 13 August with Dr Hazel Abraham from AUT joining Malaysian academics to discuss the importance of education and technology to empower indigenous communities in both countries.

  Indonesia: Universities New Zealand signed an arrangement with LPDP (the Indonesian Endowment Fund for Education) on 2 August in Jakarta. The Arrangement was signed by Prof Neil Quigley, University of Waikato Vice Chancellor and Chair of the UNZ International Committee, and Andin Hadiyanto, President director of LPDP. New Zealand Ambassador to Indonesia, HE Kevin Burnett joined representatives of all eight New Zealand universities to witness the ceremony.

  South Korea: In three short days from 31 August to 2 September, the ENZ team organised an Agent seminar, a New Zealand Education night reception and the New Zealand Education Fair. All were well attended and interest from attendees was high.

  Thailand: Similarly, in a compressed week from 25 - 30 August, the ENZ Thai Team coordinated Agent seminars, the New Zealand Education Fair in Bangkok, and follow-up school visits and agent fairs in the Thai provinces of Chiang Mai, Phuket and Chonburi.

  Vietnam: In the lead up to the New Zealand Education Fairs which will take place in October, the ENZ Vietnam team participated in the GSE Education Fair by hosting a ‘Study with New Zealand’ session on 9 September.

  If you are interested in learning more about how your school or institution can participate in building connections with international students, contact our international team through this link.

  Within New Zealand, we were delighted to welcome the first cohort of students from Ichihara City to undertake a study tour at Waimea College in Nelson from 6 - 20 August. Reinforcing the importance of the study trip, ENZ’s Lisa Futschek joined the Mayor of Ichihara in Wellington to discuss further strengthening of the Education Cooperation Arrangement with Ichihara City that was originally signed in 2020.

  Our sector engagement team continued its briefings of key sub-sector peak bodies to outline the ENZ Annual Plan and how it impacts their sector. This included briefings for the SEIBA Board, QTI and ITENZ, and English New Zealand. This followed briefings early in August with international directors of New Zealand universities and Te Pūkenga. Feedback from the bodies was appreciative of the explanation and sharing of the plan, with questions raised at the briefings a key part of the transparent and helpful feedback we received.

  The urgency for the international education sector to address challenges and opportunities of the future continued on from the NZIEC Ki Tua conference in mid-August  through to the recent ITENZ conference held in Christchurch on 12 and 13 September.  The PTE sector has faced some of the most challenging conditions in recent times, but the determination of those attending to identify and take opportunities to regain their previous strength was impressive and bodes well for the sector’s path to a brighter future.

  On the marketing front, visits to the Study with New Zealand (SWNZ) website continued to perform well with the total number of active sessions lifting nine percent to 125,203 during August. Of particular interest was the strong interest from Thailand which overtook India in August as the main source of interest with a spike in activity before and during the Education Fair in Bangkok. As we move through the year, other markets are also expected to show lifts in activity associated with local market fairs and promotion.

  This week also saw ENZ host the first Tertiary Education Institution Manaaki Scholarship workshop in Auckland since ENZ took over the management of the scholarships programme last November. The workshop was attended by all eight universities and Te Pūkenga, with support and involvement from MFAT, Manaaki alumni and Skills Consulting Group. The scholarships not only benefit the students, but also the sector who gain access to many international students through this unique programme.

  As I look back on this month’s review it is obvious to me that to continue the rebuild of the international education sector for New Zealand the need to connect remains a critical part of the recovery. Whether it is happening in other countries or here in New Zealand, it is important to remember we are a ‘people’ business – we need to get out there and connect. Safe connecting.

  He aha te mea nui o te ao? He tangata! He tangata! He tangata! 

  What is the most important thing in the world?  

  It is people! It is people! It is people! 

  Ngā mihi,

  Grant

• Learn New Every Day – new global brand campaign launched to attract international students to New Zealand

  The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.

  30 second Learn New Every Day campaign video, part of a suite of campaign collateral available on ENZ's Brand Lab.

  ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.

  “We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.

  “What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.

  Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”

  Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.

  ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.

  “We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.

  “The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.

  The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.

  As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.

  All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab

  For media enquiries contact:

  Stephanie Morison,

  Senior Communications Advisor

  Education New Zealand Manapou ki te Ao

  +64 223020104, Stephanie.morison@enz.govt.nz

• Recognising Manaaki and Prime Minister Scholarship Programme milestones

  ENZ took over operational management of the Manaaki New Zealand Scholarships Programme (MNZSP) from the Ministry of Foreign Affairs and Trade on 1 November 2022. The MNZSP is a key pillar of New Zealand’s International Development Cooperation commitments (formerly New Zealand Aid) and is the Government’s single-largest investment in international scholarships. The programme has a 70-year history and approximately 1,100 scholarships are awarded each year, to scholars from 112 developing nations. 

  Manaaki Scholarships Manager Julia Moore says the first 12 months has had a dual focus on bringing enhancements to the programme and ensuring it has a seamless transition into ENZ for scholars and providers.  

  “ENZ is working closely with tertiary education providers to understand their needs, build relationships and identify areas for improvement. As part of this mahi, we recently brought together providers for the first ENZ run Tertiary Education Providers workshop. It was a great opportunity for all parties to come together, track progress in the past year and plan for the future” she says. 

  ENZ is also working jointly with providers to bring the programme forward after disruptions that took place as a result of COVID-19 border closures, including clearing a pipeline of scholars who had been selected pre or during the pandemic and had been unable to start their programmes in New Zealand. 

  A suite of branded digital collateral and assets has also been developed for partners in the Manaaki Programme with easy-to-use tools and assets for their marketing efforts, which they can find on ENZ’s BrandLab.  

  Find out more about Manaaki New Zealand Scholarships Programme by visiting the website.  

  Prime Minister’s Scholarships 

  In April 2022 ENZ was delighted to award group Prime Minister’s Scholarships for Asia and Latin America (PMSA/PMSLA) to Māori whānau trusts for the first time in the 10-year history of the scheme. This is part of a wider programme of work to ensure the scholarship programme delivers on our Te Tiriti obligations and is more accessible to all New Zealanders over the age of 18. 

  The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries.  The scholarship offers flexible funding to support both short and long-term programmes including study exchange, internships, postgraduate study, and language programmes.  

  The Erana Kaunga Tuhura Whānau Trust was one of the 2022 group scholarship recipients. The group travelled to Indonesia to learn about sustainable living systems and building techniques, they produced a video to capture their time there. 

  Director Scholarships Carla Rey Vasquez says she’s humbled to see the video the trust put together.  

  “It is a great demonstration of how ENZ is effectively partnering with whānau Māori to achieve global citizenship outcomes and transform the way that international education delivers with and for Māori” she says. 

  ENZ is eager to continue partnering with iwi, marae and whānau groups to raise Māori participation in the Prime Minister’s Scholarship programme. The next round of Prime Minister’s Scholarships will open for group applications at the start of next year.   

  Find out more about the programme and sign up for updates by visiting the Prime Minister’s Scholarships website.  

   

• International education front and centre during Prime Minister’s trade mission to SEA

  From 14 to 20 April, New Zealand Prime Minister Rt Hon Christopher Luxon led a delegation of New Zealand business and government leaders to Singapore, Thailand, and the Philippines. Included in the delegation was Tracey Bridges, Board Chair of Education New Zealand Manapou ki te Ao (ENZ), who joined a small group of education sector representatives, as well as other New Zealand Inc partners, including New Zealand Trade and Enterprise and New Zealand Story.  

  ENZ’s offshore teams based in Singapore and Thailand played a pivotal role in organising and supporting the international education events, ensuring international education was front and centre throughout the visit.  

  Tracey said that it was pleasing to see that our sector received significant attention throughout the visit and that it played an important part in the New Zealand export story.  

  “Being part of this delegation gave ENZ the opportunity to reinforce the significant economic, social, cultural, and diplomatic value that international education brings to New Zealand. 

  “It was also a wonderful opportunity to underscore the importance of people-to-people links in strengthening bilateral relations. The delegation particularly enjoyed meeting so many New Zealand alumni and hearing how their New Zealand education has had a profound impact on their personal and professional success,” added Tracey.  

  Positive attention on our sector was achieved from the start when Massey University’s Vice-Chancellor Professor Jan Thomas signed an Enhanced Collaboration Agreement with Singapore’s PSB Academy’s Executive Chairman Viva Sinniah. This collaboration is a first for a New Zealand university and marks a significant expansion beyond traditional offshore teaching partnerships.  

  From Singapore, the delegation moved on to Thailand, where ENZ facilitated further international education events. Massey University signed a Memorandum of Understanding (MoU) with the Office of the Basic Education Commission (OBEC) under the Thai Ministry of Education. Under the MoU, Massey University in collaboration with ENZ will host in-market English training workshops for more than 100 Thai teachers under the supervision of OBEC in June 2023. This took place during a joint press conference at the Thai Government House, witnessed by the Rt Hon Christopher Luxon and Thai Prime Minister Srettha Thavisin. 

  ENZ Thailand, in partnership with Rajamagala University of Technology Phra Nakhon (RMUTP), then hosted New Zealand Member of Parliament Mr. Paulo Garcia, along with 27 delegates at the RMUTP campus for several cultural performances and tours. Later that afternoon, the ENZ Thailand team hosted a New Zealand Alumni Network event inviting the education representatives on the delegation, media representatives and 25 alumni who have all made substantial contributions to the bilateral relationship between New Zealand and Thailand. 

  ENZ’s Regional Director Asia (excluding China), Ben Burrowes said that Prime Minister Luxon engaged enthusiastically with the alumni and was able to see first-hand the role that international education plays in strengthening people-to-people connections around the world.  

  “During this event Prime Minister Luxon presented the Distinguished Service Awards to acknowledge the New Zealand Alumni Association in Thailand and the invaluable support it gives to international education.  

  “In addition to this Award, the Prime Minister presented an Eminent Alumni Award to a graduate who has made outstanding contributions to furthering bilateral ties between our two countries,” said Ben. 

  The Thai leg of the itinerary finished with a cocktail reception commemorating the Prime Minister’s visit. Over 400 guests representing various New Zealand Inc agencies, key local stakeholders from government agencies, educational institutions, private corporations, and education agents attended the event, reinforcing the close education ties between New Zealand and Thailand.  

  Lastly, the delegation travelled to the Philippines which for many members was their first visit. The time was effectively used here to engage with a number of ENZ’s key stakeholders invited to New Zealand Inc engagements across the programme.  

  At the close of the trip, Prime Minister Luxon said "the commercial announcements and deals between the delegation on the trip and counterparts in Singapore, Thailand, and the Philippines represent the growth of long-term, strategic partnerships. 

  "These relationships bind our countries closer together and deliver increased prosperity for all those involved."