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Miriama Kamo returns to emcee NZIEC 2019
With such a steady pair of hands at the helm, ENZ is confident the 28th New Zealand International Education Conference and Expo will be another inspirational conference for everyone who attends.
Taking place at the SKYCITY Conference Centre, Auckland on Wednesday 7 and Thursday 8 August, the conference is shaping up to be another two days packed full of thought-provoking conversations.
“The NZIEC conference is always a calendar highlight,” says Miriama.
“It’s been a big year in education with a lot of challenges. So, I’m looking forward to another fascinating conference where the issues and opportunities for the sector will be debated, critiqued and celebrated. It’s always informative but also fun.”
After almost 17 years of gracing our screens, Miriama Kamo is one of New Zealand’s best-known faces. She is currently hosting TVNZ’s flagship current affairs programme Sunday, a role she has held since 2011. She also co-presents Māori current affairs show Marae.
Still not registered?
Places are filling up fast. Make sure you don’t miss out.
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Around the world in five
GLOBAL
Four Worlds of Work: Preparing students for the global market
According to consulting firm PwC, students will need to prepare for four possible ‘worlds of work’ by 2030, including scenarios such as innovation outpaces regulation, big companies are king, and social responsibility trumps corporate agenda.
GERMANY
Germany’s foreign enrolment grew again in 2018
The number of international students in Germany has climbed once again, with 374,580 international students enrolled in German universities in 2018, up from 358,900 in 2017, according to an annual trends report from the German Academic Exchange Service.
UK
Chinese students’ applications to UK universities up by 30%
The numbers of Chinese students applying to UK universities exceed those from Northern Ireland for the first time, with UK higher education benefitting from tensions between US and China, according to experts.
GLOBAL
In the future, will acquiring relevant skills matter more than earning a degree?
There has been a lot of talk about the need for graduates to acquire certain ‘soft skills’ if they are to survive in a future fuelled by technologies such as automation and robotics.
INDIA
India allocates $86.1 million to create “world class institutions”
India’s finance minister Nirmala Sitharaman has proposed to allocate $86.1 million NZD to create “world-class institutions” in a bid to attract a greater number of international students. However, concerns have been raised over the “ambitious campaign”.
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E-News content refresh coming soon
The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.
By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.
ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.
“We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.
“With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”
The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.
The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.
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Japan-New Zealand education ties strengthen with growing collaboration
Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.
Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.
“By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.
“We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”
It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.
“With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”
The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.
“We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”
Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.
The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.
Find out more in the NZIEC 2019 programme.
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NZIEC and SIEBA partner for the school sector
ENZ is pleased to welcome SIEBA as NZIEC’s programme partner, offering a range of sessions and workshops of value to school sector delegates.
SIEBA is the association for international education in New Zealand schools and has more than 350 member schools across the country. It has become an influential agency both within New Zealand and internationally.
NZIEC will be this year’s most important event for international education professionals in the school sector. The programme features a wide range of sessions specifically designed to add value for delegates from primary and secondary schools.
Dr Stephen Holmes, one of the world’s foremost experts on school marketing and reputation, will lead two workshops on ‘Authentic Marketing’ and ‘Evidence Led Positioning and Planning’ and offers school delegates the opportunity of one-on-one sessions during NZIEC.
Attendees will also gain valuable market insights from Japan, our Country of Honour, and can hear about the new school sector strategy for Vietnam and how to get involved.
Back by popular demand is the SIEBA schools’ luncheon, an opportunity to gather with sector colleagues to hear inspirational speakers and to network.
You will be able to meet with the SIEBA team during the conference as they will have a stand in the EXPO.
Have you registered yet?
If you still haven’t registered, make sure you don’t miss out. Places are filling up fast. https://www.nziec.co.nz/registration
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Chinese and Kiwi students come together for Youth Summit
This was the third summit of its kind and included student delegates from around New Zealand and the cities of Qingdao, Wuhan, Baoding, Chengdu and Zhuhai in China.
The summit had student delegates taking part in workshops and working on projects about global citizenship, social responsibility and leadership while in residence at St Andrew’s College in Christchurch. The Chinese delegation then visited Queenstown and Dunedin while hosted by Taieri College, showcasing our southern cities over four days.
Student delegates experienced a formal official opening ceremony, and the signing of the first education memorandum of understanding between Christchurch Educated and the Qingdao Municipal Education Bureau. Two VIP delegations from Qingdao also attended the opening ceremony and visited education providers in Christchurch.
Summit founder and president of the Institute of Global Engagement New Zealand, Jan Fitz-Gerald, said she was delighted to bring the summit to Christchurch for its second time in New Zealand.
“The summit’s goal is to empower the next generation of global citizens and leaders to work and live within a culturally diverse environment. This year, we featured some insightful sessions on cultural diversity, preparing to face the issues of the future as global citizens and leaders, and understanding China,” Jan said.
For Hayley O’Connell of Taieri College, the youth summit was a life-changing experience.
“The bond and connections that I have formed with people from around [China] have been amazing, and there were so many life-long messages that I was able to take away from this summit. Anyone who is interested in helping to lead the global changes of the future – this summit is for you,” Hayley said.
The summit was sponsored by ENZ, the Institute of Global Engagement New Zealand, Christchurch Educated and the New Zealand China Council, with support from St Andrew’s College and Taieri College.
The 2020 summit to be held in China is expected to attract a large delegation with 2019 delegates already signing up.
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Otago strengthens its engagement with China
The agreement with Nanjing Medical University will see increased engagement between the two institutions in research as well as staff and student mobility, starting with a Nanjing Medical University delegation visiting the University of Otago later this year.
University of Otago, Deputy Vice-Chancellor – External Engagement, Professor Helen Nicholson said Nanjing Medical University was a well-respected and internationally recognised institution.
“We are looking forward to building strong academic, research and mobility links with them, with a focus on pharmacy and the wider health sciences.”
Professor Nicholson and Director International, Jason Cushen, travelled as part of the Dunedin City mayoral delegation to mark the 25th anniversary of Dunedin’s sister city relationship with Shanghai, as well as to hold alumni events in Shanghai and Beijing to celebrate the university’s 150th anniversary.
The Shanghai visit involved the University of Otago and Dunedin City in a number of events including a meeting with the Mayor of Shanghai on 15 July, a formal Shanghai City welcome banquet, and meetings with key education institution partners including Fudan University, Shanghai Jiao Tong University and the University of Shanghai.
“We marked these important milestones and honoured our sister-city relationship with a number of events held in conjunction with the mayoral delegation. The strong relationship between the University of Otago and the City of Dunedin is an important factor in the University’s engagement with Shanghai and greater China,” said Professor Nicholson.
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Sustainable growth for schools
Industry experts shared their vision of sustainable school growth at NZIEC.
Why should students choose your school?
Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.
He believes New Zealand schools will benefit from having clear, distinctive positioning.
“Find a cogent and compelling reason for your audiences to choose your school over others,” he says.
Stephen’s top tips include:
- Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
- Communicate substance – teaching, pedagogy, curriculum and staff.
- Back up your claims with evidence of the impact you have on students.
- Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
- Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
- Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.
How to promote internationalism
For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.
He says the aim of internationalisation is to help students become culturally competent and globally ready.
John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.
The role of international staff in internationalisation, he says, is to:
- Support or coordinate cultural PLD (professional learning and development).
- Promote and lead cross-cultural activities.
- Write a paper for the board and school leaders.
- Be an advocate and make conversations happen.
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Around the world in five
UNITED KINGDOM
UK government announces fast track visa plan for top researchers
New visa regulations designed to attract the world’s top scientific researchers will be announced later this year.
GLOBAL
Why more international students are attending Australian schools
The number of international students at Australia’s international schools is up 11 percent from 2016.
GLOBAL
Better than rankings: three more meaningful metrics for choosing a university
While university rankings play an influential role for any prospective student choosing a university, there are many other factors that contribute to a meaningful tertiary experience.
GLOBAL
The link between employment outcomes and recruiting
Employability is now a top priority among international students when planning for study abroad.
UNITED STATES
Eliminating achievement gaps in tertiary education
Taking a systems approach driven by data, Georgia State University (GSU) managed to eliminate achievement gaps based on ethnicity and income.
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Insights from China
Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.
Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.
“It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.
Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.
For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.
Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.
Tips for forming partnerships
The panel’s tips for partnering with institutions in China include:
- Do your research.
- Be prepared to invest time and money into developing the relationship.
- There is no substitute for face-to-face communication.
- It’s critical to have a fluent Chinese speaker on your team.
- Your Chinese partners may become friends for life.
Session Two: Digital marketing in China
China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?
Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.
Is WeChat enough?
Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.
He says it’s important to look beyond WeChat because:
- There are barriers to registering a WeChat official account.
- It can be expensive to invest in content, media and campaigns.
- It’s difficult to measure conversion.
- WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).
ENZ’s approach
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.
We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.
Creating a content strategy
When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.
“People want relevant content, in the right place, that resonates with them and makes them want to learn more.”
He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.
Euan also suggests:
- Choosing the right platform by understanding where your target audience is.
- Developing carefully targeted content in the best possible format.
- Aligning with ENZ’s campaigns for better brand recall.
- Exploring and making use of key opinion leaders (KOLs) in China.
