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• Latest insights on international education

  “As we approach the end of 2022, we have an opportunity to take stock, and importantly look forward to next year, one in which we all hope to welcome increasing numbers of international students back to New Zealand,” says Marie Clark, Director Insights at Education New Zealand Manapou ki te Ao (ENZ). 

  “Despite the long period of border closure there has been only slightly altered demand for international study. Our annual brand tracker shows the New Zealand brand is holding a strong position globally.” 

  ENZ has been closely tracking the beginnings of recovery. As New Zealand's border reopens, the immediate priority is for international education providers to build back their onshore offerings and attract students back to Aotearoa. The content of this issue is focussed on toward data and analysis related to our initial observations of the sector's recovery. 

  The Insight Story - Issue 6 includes insights on: 

  • Student visa applications and Study with New Zealand web stats 
  • New Zealand's education brand health  
  • Agent perceptions about international education 
  • 2021 international student enrolments 
  • New Zealanders' perceptions of the value of international students 
  • and more…… 

  Visit IntelliLab to download The Insight Story here. 

• New Zealand Schools Scholarships relaunched in Viet Nam

  The 2023 round of New Zealand Schools Scholarships – launched in January – will see 45 scholarships to 45 secondary schools offered exclusively to secondary school students from Viet Nam. Secondary schools from Kerikeri to Invercargill are taking part in what is ENZ’s latest international education initiative in Viet Nam.  

  This year’s initiative follows the New Zealand Education Fairs in Ha Noi and Ho Chi Minh City in October 2022 that attracted more than 1,000 attendees. The New Zealand – Viet Nam education relationship was also at the forefront of a visit to Viet Nam in November 2022 by former Prime Minister Jacinda Ardern. 

  Viet Nam is a priority market for New Zealand schools. Pre COVID, the sector saw 80 percent growth in students from Viet Nam between 2017 and 2019. Moreover, nearly a third (28 percent) of all international students from Viet Nam choose to study in New Zealand schools.  

  ENZ’s Business Development Manager Mary Camp said the New Zealand School Scholarships initiative has attracted quality students with high grade point average and good English language ability to study in New Zealand.  

  “Vietnamese school students are usually very committed to New Zealand, they stay for several years, experience success, and often pathway to study in New Zealand universities.  

  “We are delighted to welcome them back to New Zealand and eager for them to experience our quality education in a safe and nurturing environment.” 

  With relaunching the New Zealand Schools Scholarships for Viet Nam, it was also valuable to have the support of the Schools in International Education Business Association (SIEBA), Camp said. 

  “SIEBA has been supporting schools by undertaking reference checks in relation to interested education agents, thus reducing the burden on schools and helping them connect with new agents. Activating new agents in Viet Nam will help the entire sector.” 

  ENZ’s Regional Director – Asia, Ben Burrowes said he was pleased to support the reactivation of the New Zealand Schools Scholarships initiative in Viet Nam. 

  “ENZ is absolutely committed to its education relationship with Viet Nam and we’re excited to relaunch the New Zealand School Scholarships this year.  

  “It’s fantastic to see that our international education sector continues to foster strong education ties with Viet Nam, which is demonstrated by the number of schools offering scholarships in 2023.” 

  Since its launch in 2018, the New Zealand School Scholarships initiative in Viet Nam has grown to become a prestigious, top of mind scholarship for local students. 

   

  Celebrating past recipients of the New Zealand School Scholarships  

   

  

  Xuan Khang
  Year 13, Pakuranga College 
  2019 New Zealand School Scholarship recipient 

  Xuan Khang came to Pakuranga College in June 2019 and graduated at the end of 2022. He remained in New Zealand throughout the pandemic, and achieved an outstanding academic record. He passed NCEA Levels 1 to 3 endorsed with Merit or Excellence gaining Excellence in both Level 3 Calculus and Chemistry. He was involved in the Academic Council, Environmental Council, the Service Council, the Cultural Council and Peer Support. Xuan Khang won Top Academic International Student at senior prizegiving in 2022 and will study Engineering at the University of Auckland in 2023.

  "I came to New Zealand to broaden my horizons and become more independent. I have really enjoyed the practical aspects of working in labs and putting theory into practice. By using English daily, I feel my English has improved to a high standard. I have enjoyed being able to discuss my work with my teachers, who have been friendly and helpful. I feel I have really benefitted from the opportunities provided by living in New Zealand and studying at Pakuranga College."

   - Xuan

    

   

  Ho, Thi My Ha (Ha)
  Year 13, Mt Roskill Grammar School 
  2020 New Zealand School Scholarship recipient 

  Ha began her study at Mt Roskill Grammar School in 2020. Intent on success, she achieved ‘Excellence’ endorsements at all three NCEA levels, obtaining 230 Excellence credits even before final exams. This is despite COVID lockdowns, the challenge of online learning, and not being able to travel back to see her family. Her homestay and the Mt Roskill International Department supported her during this time. At the 2022 Senior Graduation, she won the International Student Award, 1st in Level 3 accounting, 2nd in Level 3 Physics, the Hays trophy for Excellence in Commerce and the Lacy Cup for Senior literature. 

  “My time at Mt Roskill Grammar School was a really fun and helpful experience. One of the things I like most is how helpful everyone is. The teachers and the students are all happy to help and support each other. I also like how different it is from Vietnam because there is flexibility to choose our own subjects and how we learn. We have options about how we study and do exercises, so long as we get the results. There are a lot of extra-curricular activities and opportunities to learn new things.”  

  – Ha 

• From the CE: Our focus for the next 12 months

  Kia ora tātou, 

  "To help providers of international education to build back onshore offerings" is Focus Area One of the New Zealand International Education Strategy. There are nine key short-term actions in Focus Area One. Education New Zealand Manapou ki te Ao is the lead Government agency in four actions and has an important role to play in eight of the nine. It can be no surprise then that for the next 12 months, and our next financial year starting in June, that the majority of ENZ's energy, time and resources will be focused on attracting learners to study with New Zealand. 

  This is no small challenge. Our borders have been open now for just eight months. And while students are returning, the latest visa application numbers I've seen report in the order of 43,000 applications (offshore and onshore), the recovery is variable at best. Even within the university sector, that on the face of it looks to have recovered better than others, the experience is mixed. Within the PTEs and English Language schools we have a long way to go to reach the levels of 2019 and early 2020. In such a highly competitive market, it is going to take some time to regain awareness with learners and overcome the head start other countries gained. 

  All our budgets are tight. At the very time we need to be investing and getting offshore to renew partnerships and networks, we are all resource-constrained and having to watch every cent. ENZ is no exception. 

  This means that for the next 12 months, more than ever, we need to focus. We need to focus our limited resources to where they have the greatest impact, and we need to be aligned as one with the sector. 

  India is an excellent example of a partner market that is worthy of focus. I have just returned from leading an ENZ delegation to India. India is forecasting economic growth of 6-7% every year for the next three to five years. They know, and their national education strategy makes it clear, they need educated, skilled and talented people to realise this opportunity. I repeatedly heard, "They want their people back".

  That five Deputy Vice Chancellors joined the 23 sector representatives tells you how important India is. As one of the five said to me, "India today is what China was 15 years ago".

  To be successful we need to agree that India is important. It is. We need to go there together. We will. We also need to work with our colleagues in other Government agencies to ensure they are aligned. This is what success looks like for me. And this is the level of focus on building back, and the level of partnership with the sector, that I expect from my ENZ teams over the next 12 months.

  I will also work with them to secure the many gains we have made in government-to-government relationships, scholarships, diversity, equity, and inclusion, social licence, and in building a sustainable future. All the good work of the past two years remains important for the long-term future, set out in Focus Area Two: Building a new future for international education. 

  We are all very passionate about international education and its ability to transform lives. In 2023/24 when the sector is stronger than today, all of us will be better placed to address the short term and the medium to long term. Today our focus must be the immediate needs.

  He moana pukepuke e ekengia e te waka

  A choppy sea can be navigated

  This proverb acknowledges the changing and challenging environment that we currently find ourselves in and how it can be navigated by collaboration and innovation.

  Ngā mihi nui,

  Grant McPherson

• Survey shows that New Zealand is among top destinations for Brazilians who study abroad

  Belta’s annual survey, sponsored by Education New Zealand Manapou ki te Ao (ENZ), was conducted between December 2022 and April 2023 with 763 students and 317 international education agents from all regions of Brazil surveyed to assess their perceptions of international education. The survey results were shared at a recent event in Sao Paolo with dozens of agents and media attending, in person and virtually, to hear about the survey’s latest findings.  

  ENZ’s Market Development Manager in Brazil, Bruna de Natale, delivered a short speech ahead of the results release. She said it was positive to see so much interest in the release of the survey results, especially when the results revealed that New Zealand continues to rank strongly as an international education destination amongst Brazilian students. 

  “In this most recent survey, New Zealand moved to seventh position on the list of top education destinations sought by Brazilians who studied abroad, compared to before the Covid-19 pandemic when it was in eighth place. The main reason driving country choice for the students surveyed is the quality of life – New Zealand ranks very well for the quality of life, education, and the protection of civil rights.  

  “The quality of teaching is another reason given by those surveyed when choosing New Zealand and 60% of participants rated the quality of our English schools and language programmes as good or excellent. It is fantastic to see that New Zealand continues to attract attention as a quality international education destination and it is certainly on the radar as a desired destination for future exchange students,” said Bruna. 

  Of the international education agents who were surveyed, 52.9% reported that the demand for students interested in New Zealand has remained stable since the borders reopened, while 20.6% recorded growth in interest. This group projects that the numbers of Brazilian students travelling to New Zealand will return to pre-pandemic levels in 2023 and 2024, with the highest flows expected for the first (35.3%) and second quarters of 2024 (32.4%), with demand increasing gradually from the first quarter of 2023. 

  For a copy of the full survey in English, please email belta@belta.org.br.  

  

  Bruna delivering an introductory speech at an event which released the results from Belta’s survey on international education.

• Market webinar for Schools: Monday 24 July

  Nau mai haere mai,

  Schools are invited to hear from Education New Zealand’s Manapou ki te Ao in-market specialists in Japan, China, Korea, Viet Nam and Thailand on Monday 24 July from 2pm to 4pm (NZT). The team will provide updates on the latest market information, trends and advice. There will also be time for questions. This is good timing for those travelling to events from August to October.

  Please email mary.camp@enz.govt.nz to request the meeting details. This will be held via Zoom.

  For those who cannot make this time, the webinar will be recorded. A link to the recording will be available following the seminar, by request to Mary.

   

• NAFSA 2023: Inspiring an inclusive future

  The theme for this year was ‘Inspiring an Inclusive Future’. The event provided opportunities for international education professionals to reconnect with key partners and discuss new opportunities for international exchanges, identifying indigenous engagement opportunities, developing new partnerships, expanding scholarship opportunities and progressing, diversity, equity, and inclusion initiatives. 

  University of Otago Director Te Whirika (International) Division of External Engagement Jason Cushen said, "The many conversations and meetings held during NAFSA underscored the range of possibilities and some of the challenges we all face coming out of the pandemic, being able to engage with dozens of partners and potential partners over a matter of days is of incalculable value."  

  NAFSA was held in Washington, D.C and is one of the largest events in the international events calendar. Around 8,500 registrants and 400 exhibitors signed up to learn about the latest innovations, proven strategies, and best practices in international education.  

  ENZ Education Counsellor and Regional Director Americas, Middle East and Europe Amy Rutherford said "The size and scale of NAFSA is difficult to appreciate if you haven't attended, but it demonstrates how competitive the international sector is across the world. The New Zealand presence at NAFSA plays an important part in promoting New Zealand's high-quality education offering on a world stage". 

  ENZ had a busy programme at the conference. ENZ Director of Engagement North America DuBois Jennings co-presented a session on Supporting Comprehensive Internationalisation: National Government Perspectives.  

  "As we continue to develop the Internationalisation Strategic Framework, the presentation was a great opportunity to share our progress with our partners and colleagues around the world. Doing this alongside the US Department of Education highlighted the similarities and differences of two country’s governments approach to Internationalisation," said DuBois.  

  "ENZ’s framework will be a first as it will inform how we bring New Zealand international education strengths to the world through a Māori cultural lens." he said. 

  The conference also was a time of increased connection for ENZ. Texas International Education Consortium (TIEC) made ENZ part of their Preferred Partner Network. TIEC is an association of Texas institutions focused on the development of Internationalisation and education abroad programming. ENZ and TIEC will work together to develop a range of activities that enhance the quality of education and promote cross-cultural understanding between Texas and New Zealand. 

  ENZ also hosted a networking function at Embassy of New Zealand. Over 300 people were invited from across the international education sector. New Zealand Ambassador to the United States of America Bede Corry and ENZ Chief Executive Grant McPherson delivered opening remarks, with University of Auckland Kaiarataki Pro Vice-Chancellor (Māori) Michael Steedman as MC for the evening.   

• Reminder about ENZ’s Market webinar for Schools: Monday 24 July

  As shared in last month’s E-News, schools are invited to hear from Education New Zealand’s Manapou ki te Ao in-market specialists in Japan, China, Korea, Viet Nam and Thailand on Monday 24 July from 2pm to 4pm (NZT). The team will provide updates on the latest market information, trends and advice. There will also be time for questions. This is good timing for those travelling to events from August to October. 

  Please email mary.camp@enz.govt.nz to request the meeting details. This will be held via Zoom.   

  For those who cannot make this time, the webinar will be recorded. A link to the recording will be available following the seminar, by request to Mary.  

   

• ENZ discontinues recognised agency programme

  The decision followed a global review that included input from NZ education providers, education agents globally and NZ government agencies. It also considered practice across other jurisdictions and the global education agent landscape in a post-pandemic environment. The decision becomes effective immediately. The review was foreshadowed in the refresh of the New Zealand International Education Strategy in 2022.

  “There are many positive aspects of our engagement with agents,” said General Manager of Sector Services, Sahinde Pala.

  “Our global staff network and trusted relationships with agents are important factors in assisting students who wish to further their studies in New Zealand. ENZ’s AgentLab platform has also been a rich resource and information hub for education agents, particularly during the pandemic. We will continue to offer these services going forward.”

  “But there were also issues. Our review showed that many successful agents did not see the value in joining the programme. The programme was also not accessible to emerging education consultants and organisations, and it did not meet the needs of New Zealand education providers.”

  “After careful consideration of the feedback from many agencies and New Zealand education providers, it became clear that the existing programme was not fit for the emerging environment and the decision was taken to discontinue.”

  “Looking forward, we want to ensure a more even-handed and efficient approach and feel the best way of achieving this is to open up the power of our international network, along with our information and training capability to all agents, regardless of their size, expertise or capability.”

  While the ENZRA programme will cease, the new AgentLab platform will be launched in August and will include a wide range of updates relevant to education agents, including a calendar of events, details of upcoming webinars, resources, and latest news and updates from across the New Zealand education landscape.

  Education agents will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this.

  Any agent seeking more information or support should email: agent.help@enz.govt.nz

   

  For further information: 

  Sai Raje | Senior Advisor Communications, Education New Zealand  

  sai.raje@enz.govt.nz

   +64 21 479 649 

   

  Notes to Editors: 

  About Education New Zealand (ENZ) https://www.enz.govt.nz/  

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.  

  With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities. 

• New AgentLab platform launched to support education agents

  Launched in early August, the new platform features a wide range of relevant information and updates to support education agents and consultants promoting study with Aotearoa New Zealand. This includes a calendar of agent-focused events and webinars, resources, and latest news and updates from across the Aotearoa New Zealand education landscape. 

  In 2022, Education New Zealand Manapou ki te Ao (ENZ) reviewed its agent engagement programme to ensure its offering for education agents is best placed to support the international education sector’s recovery.  

  ENZ commissioned Edified to research and evaluate its broad agent engagement programme as well as the ENZ Recognised Agency programme. Refreshing the AgentLab platform to offer agents a wider range of information about Aotearoa New Zealand education was among the recommendations of the Edified report. 

  ENZ’s Director – Sector Services, Laura Simpson, said the AgentLab platform’s refresh was guided by a need to better support all education agents, knowing the crucial role they play.  

  “We are developing the AgentLab platform with more tools and resources. We will continue to grow the platform to best serve all agents in their work to support students wanting to study with Aotearoa New Zealand. This helps us ensure that agents have access to accurate information, so they are best placed to drive international student recruitment and support the sector’s post-pandemic recovery.  

  “This is important work given our goal to grow onshore international student numbers. Rebuilding the sector to a thriving, resilient one is a major focus for Aotearoa New Zealand. We know that the relationship between education providers and agents is the primary one. So our job, set out clearly in Focus Area One of the International Education Strategy, is to make sure we support high-quality education agents in recruiting students to Aotearoa New Zealand and supporting the sector’s recovery,” Laura said.  

  The new AgentLab platform is hosted at the same address as the old site at agentlab.enz.govt.nz. It is easily accessed through the single sign-on, MaiENZ portal through which ENZ offers all its digital services to Aotearoa New Zealand’s international education sector. Existing AgentLab users will be able to seamlessly access the new site with their current MaiENZ logins.  

  The discontinuation of the ENZ Recognised Agencies (ENZRA) programme that was announced to the sector and education agents in July was also an outcome of the agent engagement review. All education agents – including former ENZRA agents – will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this. 

• Brazil and New Zealand united on sustainability – check out the Kōrerorero: Voice of the Oceans

  Science, sustainability, and innovation were the focus of a special edition of Kōrerorero, which presented the Voice of the Oceans initiative. The online event, held in late August, showed the importance of education for building a more sustainable planet and highlighted the potential of cooperation between Brazil and Aotearoa New Zealand on issues related to the future of the planet. 

  Kōrerorero was produced by Education New Zealand Manapou ki te Ao (ENZ) in Brazil and featured an introduction by Bruna de Natale, ENZ’s market development manager in Brazil. It was the first time that the event was broadcast in Portuguese, with simultaneous translation into English. 

  New Zealand Ambassador to Brazil, His Excellency Mr Richard Prendergast formally welcomed attendees to the event. 

  “The ocean and its resources are under pressure due to human activities, such as overfishing and pollution,” said Richard. “New Zealand’s approach to promoting a healthy ocean and ensuring good management of its resources involves education, to reinforce decision-making based on traditional knowledge and support development,” he added. 

  The kōrerorero featured the CEO of Voice of the Oceans, David Schurmann, who is an alumni from Aotearoa New Zealand – he has a degree in Cinema from Auckland University of Technology and, in addition to his work at Voice of the Oceans, is a filmmaker. His film “Little Secret”, from 2017, was chosen as the Brazilian representative in the competition for one of the places in the best foreign film category at the Academy Awards. He is part of the Schurmann Family, which since 1984 has carried out maritime expeditions around the world to promote sustainability. 

  Currently, the sailboat Kat, from Voice of the Oceans, is sailing around the world to raise awareness about the importance of combating pollution caused by plastic in the oceans. In November the boat will arrive in Auckland, at the end of its journey around the globe. The boat was named Kat after Kat Schurmann, David's kiwi sister. 

  “Voice of the Oceans was created because we are eyewitnesses of what has been happening in the oceans, which is plastic pollution,”, warned David Schurmann during the Kōrerorero. “Over the last twenty years, as we've travelled around the world, we've noticed an increase in plastic waste in the seas,” he added. 

  David also explained the role Aotearoa New Zealand played in creating Voice of the Oceans: “Part of it all has a direct connection to New Zealand – I lived and studied there for six years, where I trained as a filmmaker in the 90s. It was during this period that I realised that the New Zealand population already had a very strong ecological awareness, and that was the seed that helped me create Voice of the Oceans”, said David. 

  In 2016, upon returning from a trip around the world, David and his family decided it was time to give the oceans a voice, to unite humanity around environmental protection. The objective of the initiative, according to him, is to unite people and countries in favor of practical solutions for the preservation of the seas. 

  Alexander Turra, professor at the Oceanographic Institute of the University of São Paulo, classified as the best in Latin America in the latest edition of the QS World Rankings, also participated as a panelist in Kōrerorero. “We need to put the sea in people's heads, hearts and souls, so that they realize that we are intrinsically connected to it,”, said Alexander. “The ocean is the foundation of what happens on the planet, so preserving the Earth starts there.” 

   

  Kōrerorero also had the contribution of New Zealand based Brazilian researcher João Souza, leader of the Moana Project, which seeks to understand the impact of climate change and extreme events on the main food sources linked to the ocean, in Aotearoa New Zealand. According to João, the project works through partnerships with the fishing industry and communities living in coastal regions, making use of their traditional knowledge. 

  “We have sensors on fishing nets, so every time fishermen throw that net into the sea, our sensors pick up signals. Thus, we are able to generate information about the ocean, even predicting the occurrence of extreme events. The knowledge acquired is shared with everyone involved”, explained João. 

  The debate was mediated by Jaqueline Gil, director of international marketing and sustainability at Embratur – Brazilian Tourist Board. There were 185 registrants before the event, which was accompanied live by 69 people, who received a certificate of participation. The Kōrerorero recording is available in Portuguese and English on the ENZ online platform.