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  • Generation Study Abroad

    Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

    Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

    “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

    In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

  • Science without Borders brings Brazilian students

    This is New Zealand’s first year in the programme, with 62 Brazilian students studying here at the moment and a further 100 due to arrive in July.

    Recognising the importance of SWB and the opportunities it provides for our universities, Education New Zealand’s Ana Azevedo and Latino New Zealand (education agent representing New Zealand universities) took part in an international roadshow to promote the courses available at New Zealand universities.

    Over two weeks in May university representative from Australia, Austria, Canada, France, Germany, Netherlands and Switzerland joined New Zealand on a tour of seven Brazilian cities.

    “We visited eight Brazilian universities and set up education fairs in each where we ran seminars and talked to potential students,” says Ana Azevedo, ENZ’s Market Development Manager.

    The promotion was not limited to the SWB programme and was a great opportunity to highlight New Zealand as a destination for both undergraduate and postgraduate students.

    “Students were most interested in courses in engineering – electrical, civil, production, biochemical and forestry – as well as architecture, design, health studies, computer sciences and environmental studies.

    “Everywhere we went students said they hadn’t considered New Zealand as a destination option before but now they felt they would include New Zealand in their thinking in the future.

    “All the countries involved agreed the roadshow was successful and should happen again next year. A lot of students wanted to talk directly with representatives from New Zealand universities so we need to try and arrange that for next time,” says Ana.

    Universities visited during the SWB road show: 
    • Paulista State University “Julio de Mesquita Filho” in Bauru
    • Federal University of Sao Carlos
    • Federal University of Rio Grande do Sul in Porto Alegre
    • Federal University of Santa Catarina in Florianopolis
    • Fluminense Federal University in Rio da Janeiro
    • Federal University of Minas Gerais in Belo Horizonte
    • Federal University of Pernambuco in Recife
    • Federal University of Ceara in Fortaleza

  • Positive trends signal growth

    "While the effects of increasing competition linger, hard work by many across the industry is turning the tide," says ENZ Chief Executive Grant McPherson.

    Overall, there were 97,283 international students enrolled at a New Zealand education provider in 2013 – 1.8 per cent less than in 2012.

    "This figure is the result of a really hard start to 2013, where from January to April numbers were 5 per cent down on 2012.  Growth since then helped offset some of the decline; from May to December student numbers increased by 4 per cent on the same period in 2012."

    "There’s no doubt numbers do vary sector by sector and market by market, but I’m confident we’re at a point where they’re heading in the right direction. As an indicator for this year, total student visas approved from January to March 2014 are up 22 per cent on 2013," says Grant. 

    Highlights from the report include growth in students from China and India, with both countries increasing by 3 per cent on 2012.

    "These are countries where ENZ has made a significant investment. This investment is reflected in increasing awareness of New Zealand education – our brand awareness is trending up in China and India and preference for New Zealand as a study destination is level with Australia. We’re starting to get noticed, although we’re still well behind UK and USA.

    "In Japan, where enrolments grew 7 per cent between 2012 and 2013, we have also seen our consideration levels increase from 33 to 39 per cent."

    In conjunction with the snapshot report, the Government released another report – the Business Growth Agenda Leadership Statement for International Education Progress Update. 

    The report sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education. It outlines key actions by government, and ongoing work to support the growth of international education.

    "International education is New Zealand’s fifth largest export industry, contributing $2.6 billion to the New Zealand economy annually, and building links of lasting benefit to our communities."

    "As an industry, we are working together in many ways to increase that contribution. For example, with more than 1,200 people now subscribed to The Brand Lab we’re telling a unified education story internationally. This can only strengthen our brand as a country, paving the way for providers to promote the distinctive strengths of your region and institution."

  • Growth in EdTech great for NZ exports

    “Some of the major trends are now working in our favour,” says Mr Meade, Head of Strategy for Designworks in Wellington. “We are no longer isolated from new markets and increasingly students and consumers prefer to interact remotely, on their terms. This all presents a great opportunity for market growth.”

    The national EdTech for Export Conference (eT4e 2014) is on in Wellington on 19 and 20 June. It aims to connect the education sector with tech businesses to ensure New Zealand enjoys growth in this sector – now worth $86 billion globally and forecast to grow to $257 billion by 2017 and is organised by Grow Wellington and Education New Zealand. You can still register for the conference at www.edtechforexport.co.nz

    eT4e 2014 will be opened by Hon Steven Joyce, Minister for Tertiary Education, Skills and Employment and feature international speakers including;

    • Jennifer Carolan, head of NewSchools Venture Fund in California

    • Jan Zawadzki, founder of Hapara, a company which has already attracted investment from NewSchools from its work in New Zealand

    • Lee Wilson, the CEO of Wisconsin-based Filament Games

    • Dr Erkki Sutinen, head of the edTech Research Group at the University of Eastern Finland.

    An exciting range of speakers from New Zealand include;

    • Chris Meade, Head of Strategy for Designworks in Wellington

    • Dr Sue Watson, the founding CEO of Summit Education Asia Pacific, a division of the Commonwealth Education Trust

    • Silvia Zuur from Chalkle

    • Chris Bulman from CustardSquare

    • Noeline Anderson, director of digital publishing company Pixelhouse

    • Adrian Sallis from Vital English

    • Maru Nihoniho from Metia Interactive

    • Dave Moskovitz from WebFund.

  • Poised for Growth: NZ’s Edtech Industry can capitalise on a world-class education system

    “Talking with people who have been marketing English Language Learning products in the same target country was invaluable and enabled me to reconsider my start-up’s business model before its launch next month.

    “A five minute demonstration of our product was enough to generate feedback that was both enlightening and encouraging,” says Tony.

    Sponsored by Education New Zealand and organised by Grow Wellington the conference brought together over 180 people from edtech companies, education organisations and business development agencies.

    The conference was opened by Steven Joyce, Minister for Tertiary Education, Skills and Employment who emphasised the goal to grow the value of export education services from $104m in 2012 to $500m by 2025.

    The Minister urged the industry to collaborate and seek export growth - a message which was reinforced by international keynote speaker, Lee Wilson, CEO of Filament Games from the US. He argued that globalisation is a strategic imperative for the edtech industry, given that the prices for digital and online products were falling but the cost of doing business is not. In his view this left two options – building an expensive branded product or scaling up for export.

    It was encouraging to hear other speakers such as Dr Errki Sutinen of the University of Eastern Finland, Dr Sue Watson of Summit Education Asia Pacific and Jennifer Carolan of NewSchools Venture Fund noting that the New Zealand industry was well-placed to build on its unique advantage – a world-class education system.

    The conference provided an opportunity for edtech exporters to share their export stories and showcase their products. Jan Zawadzki of Hapara shared his company’s story from the development of its Teacher Dashboard product with Auckland teachers, through participation and graduation from the US-based Imagine K12 education incubator, to exporting to 30 countries around the world.

    A diverse range of companies such as Vital English, LearnKo, Metia Interactive and Pixelhouse shared their product development or market stories with an appreciative audience. The business capability conference stream explored the worlds of planning, design and investment to underpin a sustainable edtech business.

    You can learn more about New Zealand’s edtech companies by visiting the et4e website and business directory at http://www.edtechforexport.co.nz/.

    Video coverage and copies of presentations will be downloaded to the site over the coming week.

  • Flying Kiwis in Chile

    The students have been living with host families and attending school in Santiago, giving them a great opportunity to immerse themselves in the Chilean culture as well as practice their language skills.

    Last Friday the Flying Kiwis visited Escuela Nueva Zelandia, a school named after New Zealand and located in Independicia commune, an underprivileged area in Santiago. They talked to the students about New Zealand, and in return the Chileans taught the group the traditional Chilean dance cueca.

    The Flying Kiwis have also visited La Moneda, the presidential palace in Santiago where they had a short meeting with the Vice Minister of Foreign Affairs Edgardo Riveros, who was very pleased to meet them.

    The Flying Kiwis programme was developed in response to the successful Chilean government-sponsored Penguins without Borders programme, which sees Chilean students coming to New Zealand to study.

    The objectives of the scholarship scheme are to broaden New Zealand students’ cultural awareness, encourage New Zealand schools to build relationships with Chilean schools and to promote our school education to the Chilean market.

    New Zealand is the first country to develop such an exchange with Chile, creating bonds between our two countries and lifelong connections for all the students taking part.

    The Flying Kiwis farewelled Santiago on 24 June and are winging their way back to their families and friends in New Zealand.

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  • Game On English launched in style

    New Zealand has teamed up its expertise in rugby and English language teaching to develop a new edu-sport programme for Japan in the lead up to the 2019 Rugby World Cup and the 2020 Summer Olympics.

    On Monday 7 July Prime Minister John Key and Japanese Prime Minister Shinzo Abe launched Game On English in Auckland as part of Mr Abe's official visit to New Zealand.

    The leaders threw a rugby ball to the programme’s inaugural students – Japan's national sevens female champions from Iwami Chisuikan High School – to kick off a rugby skills training session and officially launch the programme.

    The Prime Ministers, current All Black Conrad Smith and Huriana Manuel, captain of the New Zealand women's sevens team and Black Fern, met and shook hands with each of the rugby players before they went through their training paces.

    In the lead up to Japan hosting the Rugby World Cup and Summer Olympics Prime Minister Abe has announced a government goal to improve English language skills and increase sporting capacity amongst youth.

    "As a country with an envious track record of developing the world’s best rugby players and a top quality education system, New Zealand is well placed to help the Japanese government meet their goal," says Grant McPherson, Chief Executive, Education New Zealand.

    The Game On English programme matches English language providers with sports academies to deliver centrally-organised, bespoke courses for young athletes.

    "Growing export revenue from international education is a key part of the Government’s Business Growth Agenda. Programmes such as Game On English are aligning New Zealand’s educational expertise with demand in the global market."

    Japan is now the third largest source of international students to New Zealand. 

    "Our success as a country will be determined by our level of connectedness with the rest of the world. Education is one of the best ways to build international linkages.

    "These students will act as ambassadors for New Zealand education promoting the quality of our education system when they return to Japan," says Mr McPherson.

    The Iwami Chisuikan sevens team are studying English at the English Language Centre of Auckland Institute of Studies (AIS) in the morning and training with Auckland Rugby Academy in the afternoon for the month they are in New Zealand.

    "New Zealand is very different from Japan, but the people here made it really easy for me to adapt and feel comfortable. I enjoy being able to communicate freely with people from different backgrounds in class, and the support we get from teachers is invaluable," says Iwami Chisuikan player Aoi Kurokawa.

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    "Kiwis train differently – they emphasise technique and make training fun. I would like to bring what I learned back to Japan."

    Ran Aoki is also enjoying her rugby in New Zealand. "The best part of the programme is the training. Auckland Rugby make it fun and give invaluable comments and feedback."

    "Kiwis value the quality of training in a given timeframe over accumulated hours which allows us to get the most out of our short stay in New Zealand.

    "I learn English all around – in class, whilst training, and at home with my homestay family!"

    In two weeks a second group of Game On English students will arrive from Japan. 

    Eleven secondary school players from Kanto Super League will be based in Dunedin - studying English at the University of Otago Language Centre and receiving rugby training from Otago Rugby Football Union and local Dunedin high schools.

    Both groups of students are in New Zealand at the invitation of the New Zealand government to pilot the programme. 

    "It is our intention that Game on English will be rolled out nationally and New Zealand will support Japan in achieving their English language and sporting ambitions in the next five to six years and beyond," says Mr McPherson.

    We will evaluate the pilot programme over the next month and advise the next step in due course.

  • Activity in India

    Shopping mall campaign

    Crowds flock to the shopping malls to avoid the summer heat and monsoon rains, and through the use of highly branded booths and several promoters we were able to connect with India’s growing middle class in these key metros.

    The shopping mall promotion coincided with our digital campaign in India, and secured more than 1,000 campaign registrations across both venues.

    Whitireia opens new office

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    Whitireia New Zealand announced the opening of its Bangalore office in India in July, adding to its existing office in New Delhi which opened in 2012. 

    Whitireia aims to use the new Bangalore office to service its key stakeholders in South India, as well as developing new relationships. The office will support Whitireia’s strategy to grow student numbers and business development opportunities in South India. 

    New Zealand High Commissioner Grahame Morton and Education New Zealand’s Regional Director South and South East Asia Ziena Jalil officiated at the ribbon cutting and plaque unveiling ceremony. Gavin Young, Trade Commissioner-Mumbai was also present at the occasion. The office opening was followed by an agent briefing session, a media round table and a networking reception. There has been significant media coverage of the opening. 

    “We are delighted to see the establishment of a southern Indian presence for yet another New Zealand education institution and we commend Whitireia on this move.

    "Education New Zealand is committed to growing the number of students New Zealand receives from south India and seeing the active participation of our institutions in this market it is an excellent endorsement of that goal,” said Ziena. 

  • Entries open for New Zealand India Sports Scholarships

    “With New Zealand co-hosting the Cricket World Cup next year, a sport that Indians are especially enthusiastic about, this scholarship will raise awareness of New Zealand expertise in sport,” Minister for Tertiary Education, Skills and Employment Steven Joyce says.
     
    “India has one of the world’s largest economies and total trade with New Zealand currently exceeds $1 billion per year. The Government is focused on developing our relationship with India further so that it becomes a core trade, economic and political partner for New Zealand.
     
    “Education is a key part of this activity, with Indian students making up the second largest and fastest growing source of international students to New Zealand.”
     
    Mr Joyce says the scholarship programme is one of several activities underway to deepen New Zealand’s education relationship with India following a steady flow of Ministerial visits over the last few years.
     
    “Many of these initiatives have a focus on increasing the quality and level of qualifications studied by Indian students here.”
     
    The New Zealand India Sports Scholarships are open to Indian citizens enrolling to study bachelor or postgraduate qualifications in New Zealand beginning in 2015. Successful recipients will have their tuition fees funded for the first year of full-time study and also receive some support for living costs.
     
    As a country with an envious track record in sport and a top quality education system, New Zealand is well placed to offer courses in sports related fields such as sport management, coaching, sports nutrition and exercise science. 
     
    Not only will qualifications in this field help Indian students gain rewarding careers for themselves, they will also serve the ambitions of both sporting nations.
    New Zealand is committed to the New Zealand-India Prime Ministers’ Education Initiative and sporting education links are a valuable stream for continued engagement with India.
     
    The New Zealand India Sports Scholarships are a partnership between Education New Zealand and the New Zealand Ministry of Foreign Affairs.

  • 10,000 milestone marks new heights

    “Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”
     
    An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.
     
    “While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”
     
    “The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.
     
    “We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”
     
    The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.
     
    It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.
     
    The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.
     
    Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”

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