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Kiwi hospitality in Los Angeles
Held at the Unique Space in downtown Los Angeles, the New Zealand networking function welcomed guests including education agents, providers, partner institutions, clients and friends of New Zealand from around the world.
Guests had the chance to meet high profile Kiwis in person, including Sir Richard Taylor and violinist Elena who mixed in with the crowd.
Attendees were even treated to a ‘taste of New Zealand’ with venison, lamb, salmon, fresh mussels and tuatuas prepared by Gwithyen Thomas, a New Zealand-born chef who owns Aroha, a New Zealand-themed restaurant in Los Angeles.
One of the most popular areas at the function was the green screen photo booth, where guests had fun posing with New Zealand-themed props.
Inde Chandra, International Partnerships Advisor at Wintec, said the annual New Zealand reception continues to be a NAFSA highlight.
“New Zealand is renowned for its networking functions at NAFSA. It’s an opportunity for our education institutions to provide hospitality with a distinctly ‘kiwi flavour’ to valued partners and clients from around the world,” said Inde.
“We find quirky spaces, provide great New Zealand food, wine and beer, and there’s a lot of engaging conversation as a result!”
The New Zealand reception welcomed some 300 guests.
Guests posing at the photo booth
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Kiwi innovation shines in the Expo Hall
To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.
Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.
Kaylee noticed that innovation was a key word for a number of countries.
“India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.
“By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”
Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.
“Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.
“It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.
“A number of conference delegates said New Zealand set the bar high!”
Other country taglines at NAFSA were:
Spain: “Education, Our Art”
Israel: “Jumpstart your Future”
Germany: “Land of Ideas”
Poland: “Study and be successful”
Russia: “Learn from everyone, copy nobody”
Ireland: “The warmest of welcomes”
Canada: “A world of possibilities”
Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.
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Kiwis lead NAFSA Film Festival
The opportunity to showcase Kiwi film expertise in the NAFSA Film Festival came as part of Education New Zealand’s NAFSA sponsorship.
Pete's Dragon is a mix of live action and CGI, and was filmed in New Zealand with Kiwis making up more than 80 per cent of the production crew. The CGI dragon, Elliot, was entirely animated by Weta Digital.
Following the screening, ENZ arranged a guest panel with Matt Dravitzki and two Auckland University of Technology (AUT) alumni, Toiroa Williams and Atereano Mateariki – both recent graduates in communications, film and media.
Matt gave the audience a behind-the-scenes look at the making of Pete’s Dragon, and spoke about the influence his New Zealand education had had on his career. He noted that in New Zealand people are trained to work in lots of areas within the film industry and become a ‘jack of all trades,’ which he felt gave him an advantage in his LA-based role for Weta Digital. By contrast, filmmakers in the US tend to remain very specialised.
Toiroa and Atereano are now based in LA, having won AUT internships to Sundance and Paramount Recording studios, respectively. They gave an incredible account of how their New Zealand education has opened up doors they could never have imagined.
Toiroa said that his studies had given him the chance to enter the film world and to tell Māori stories that mattered to him and his whānau. “Education is key,” he said.
As a trainee within the Sundance Institute’s Native American and Indigenous Film Program, Toiroa said he is involved in everything from administration to script reading and strategic planning.
He and Atereano also spoke about the New Zealand ‘network’ in the film industry, with Taika Waititi and Cliff Curtis reaching out to help them settle into their new city.
Kaylee Butters, ENZ’s Director – Student Engagement, said the film festival was another unique and engaging way to show New Zealand’s strengths in creativity and innovation.
“Having high-calibre New Zealand alumni share their experiences helped to reinforce the positive outcomes of a New Zealand education,” she said.
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Around the world in five
BRAZIL
Brazil’s study travel market bounces back
A recent survey shows Brazil’s outbound study surged by 14% in 2016, with students’ priorities shifting in terms of preferred programs of study, driven largely by employability factors. As such, language programs remained the most popular option, as speaking an international business language is seen as “essential” for students in the country.
US
Internationalisation and student recruitment increasing among US colleges
A new study of US colleges found nearly 30% of respondents reported high levels of international activity within their institutions, compared to 21% in 2011. When asked why, US colleges cited “improving student preparedness for a global era” as their main motivator, listing key activities such as “increasing study abroad for US students”, “recruiting international students” and “partnerships with institutions.”
CHINA
Hong Kong’s education system needs more heart and ‘soulware’
How can China best equip its next generation with the skills needed for a rapidly changing world? City University (CU) might have the answer. Despite being a young university with many students from lower-income families, it has made its way into the top 50 in the QS World University Rankings. CU President Way Kuo said the key is “soulware”, and has established regular exchange programmes with overseas universities to allow students to study abroad and “open their minds”.
UK
‘Widening gap’ between London and rest of country in language GCSEs
A widening gap is emerging in the take-up of language GCSEs between pupils in London and the rest of the country, a new report has warned. London is the only region in the country where the percentage of pupils taking language GCSES has risen over the past three years, possibly a result of the many multi-lingual pupils there normalising the ability to learn other languages.
INDIA and BRAZIL
Still a long way to go on internationalisation
India and Brazil are the largest higher education systems in the world in terms of numbers of students (alongside China and the United States) and the largest developing economies after China. While both nations have a long way to go, some important developments should be noted, including growth in scientific outputs and funding for public institutions.
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Student wellbeing strategy launch
The new strategy aims to protect and enhance New Zealand’s reputation as a safe and welcoming study destination. It was officially launched at Ara on 13 June by Tertiary Education, Skills and Employment Minister Paul Goldsmith.
Hayley Shields, ENZ’s Director of Student Experience says the new strategy was the outcome of extensive consultation with the sector as well as with international students about what would make the most difference to them.
“Students that I spoke to at the launch were really pleased to see the new strategy, and to know that their wellbeing is considered so important for their student experience,” she said.
Ara Chief Executive Kay Giles together with Ara staff and international students, representatives of government agencies, Christchurch Educated, and the local community took part in the launch.
Development of the new strategy was led by the Ministry of Education.
Read the International Student Wellbeing Strategy.
Read Minister Goldsmith's announcement.
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Visa advice for international graduates
Catherine Albiston, Registrar of the IAA, says that any students seeking immigration advice about their options to stay in New Zealand following their studies must use an Immigration Adviser licensed by the IAA, or an exempt person such as a New Zealand lawyer.
“If students need personalised immigration help, it is important they only seek it from people who can legally give it,” says Catherine.
“Holding an immigration adviser licence means the individual has met competency standards and must be professional.”
The IAA’s register of licensed immigration advisers can be found here.
“Visa applicants need to be honest with Immigration New Zealand and declare any help received when completing a visa application form,” says Catherine.
“If applicants are not honest, the visa application may be declined and Immigration New Zealand may refuse future visa applications.”
For more information, visit the IAA’s website or email info@iaa.govt.nz.
Further visa information is available on the Immigration New Zealand website.
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The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
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2016 ISB results: PTEs and ELPs
The ISB is a globally benchmarked survey for international students which measures their level of satisfaction across four major dimensions including their arrival experience, the support they receive from their education provider, the quality of education provided, and their living experience in country.
International Student Barometer – PTE sector
The 2016 PTE sector ISB survey had 2,909 participants, a significant increase over the 2,010 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand PTEs increase by 1.8% from the 2014 survey to sit at 89.5%.
New Zealand PTEs significantly outperformed the global benchmark for private education providers globally, being 2.2% above the global overall student satisfaction benchmark of 87.3%.
Within the four major components of the survey, PTEs outperformed the global benchmark on each dimension:
New Zealand PTEs (n=2,909)
Global Benchmark (n=13,145)
Learning Overall
90.3%
87.7%
Living Overall
90.7%
88.8%
Support Overall
88.9%
88.5%
Arrival Overall
92.6%
91.3%
International Student Barometer – English Language Sector
The 2016 English Language sector ISB survey had 3,597 participants, a significant increase over the 1,990 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand English Language providers decrease by 2.2% from the 2014 survey to sit at 86.7%.
New Zealand English Language providers underperformed the global benchmark for English Language providers globally, being 1.0% below the global overall student satisfaction benchmark of 87.7%.
Within the four major components of the survey, English Language Schools underperformed the global benchmark on each dimension:
New Zealand PTEs (n=3,519)
Global Benchmark (n=14,804)
Learning Overall
85.6%
87.5%
Living Overall
89.0%
90.0%
Support Overall
91.3%
91.9%
Arrival Overall
89.8%
90.6%
Each participating education provider in the ISB survey receives a customised report based on their own international student survey results provided to i-Graduate which details their performance in relation to other participants in New Zealand, and an overall global benchmark. Providers use these results to make informed decisions to enhance the international student experience and drive successful recruitment and marketing strategies.
ENZ, who funds the ISB survey, receives overall aggregate results for each education sector, but does not have access to individual provider results. ENZ works with sectors to ensure the experience of international students in New Zealand enhances our reputation as a high quality, safe, and welcoming education destination.
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Farewell to Alexandra Grace
ENZ Chief Executive Grant McPherson said Alex’s tremendous contribution has helped ENZ become the organisation it is today, and made an enormous contribution to the China-New Zealand education relationship.
“The importance of government-to-government relationships with China can’t be stressed enough and Alex’s work has been instrumental in elevating how New Zealand education and ENZ are regarded in this key market.
“There are, no doubt, many people across the education, government and trade sectors – both in China and New Zealand – who value the great work that she has done.”
Alex has been with ENZ since its creation and has helped set up and develop its first China team.
She came on board as Counsellor (Education) in February 2011 and since January 2013 has concurrently held the position of Regional Director – Greater China for ENZ.
Alex’s skills as an international lawyer meant she brought a lot to her role. She has done much to strengthen ENZ’s engagement with the Chinese government and education providers over the last six years, achieving key international education milestones for both countries.
Achieved under Alex’s leadership was the signing of an arrangement to affirm and guide the existing Strategic Education Partnership between China and New Zealand, which recognised ENZ’s role in carrying the bilateral education relationship.
Another major milestone was the increased recognition for New Zealand private training establishments (PTEs) in China, which required close coordination between ENZ and NZQA and robust discussions with the Ministry of Education in China. Nine PTEs were added to the Chinese government’s study abroad website in 2014 after four years of negotiation.
The New Zealand – China Sister Schools programme and the New Zealand – China Vocational Education and Training Model Programme were also launched on her watch.
Alex said she felt much pride in the way that New Zealand's multifaceted relationship with China has both expanded and deepened over the last six and a half years.
“I have greatly valued the opportunity to work in support of New Zealand’s vibrant international education industry.
“The opportunity to work in and help shape a new government agency is not one that comes along very often, and provided me with new experiences and the chance to grow.
“I will maintain a keen interest in this sector.
“Kia kaha and Jia You!”
Alex finishes her term with ENZ on 23 June and will move to London with her family.
Adele Bryant, ENZ’s former Business Development Manager, Industry Development, will take on the Regional Director – Greater China and North Asia role, based in Beijing.
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Addressing trade barriers
Non-tariff barriers
Trade barriers such as government policies and regulations that favour local suppliers are called non-tariff barriers. Find out how ENZ and other government agencies can help reduce or prevent some of these barriers.
Red tape can push up costs
Non-tariff barriers are rules that make it costly or difficult to export to a particular market. You might experience these as ‘red tape, ‘roadblocks’ or ‘costs of doing business.’
The barriers can arise with any type of export from food to digital goods and education services.
Examples include:
- administrative procedures
- quantity restrictions (such as quotas)
- investment or foreign ownership restrictions
- price controls
- subsidies
- qualifications recognition
- product labelling requirements
- private standards
- technical regulations and standards.
Help available to break the barriers
ENZ and other government agencies can help with trade barriers. We may be able to reduce, resolve or even prevent them from happening. That might be by holding government to government discussions – where officials talk through the issues with overseas agencies. Or it might be through longer-term free trade agreement negotiations.
Some barriers can be cleared up quickly, but others can take years to resolve. It depends on their nature and the willingness of the foreign partner to sort them out. Some may never be resolved for reasons beyond New Zealand’s control.
Sometimes non-tariff barriers exist for good reasons – for example, regulations to protect public health or the environment. In those cases, foreign governments may agree that New Zealand’s regulations provide equivalent protection. Or they may improve their regulations so they meet their purpose without impeding free trade.
Who to contact
Education services
If you export education services, including teaching international students in New Zealand or overseas and face trade barriers such as licencing requirements, investment and foreign ownership restrictions or qualifications recognition contact, Education New Zealand.
Email | tradebarriers@enz.govt.nz
Website | Education New Zealand
Other agencies
Other types of exporters should contact the relevant New Zealand government agencies for help with non-tariff barriers.
Services and investment
If you are a service provider or investor and encounter barriers such as foreign equity caps, data storage requirements or procurement rules that are unfairly preventing you from exporting your services offshore, get in touch with the Ministry of Foreign Affairs and Trade (MFAT) for assistance.
Phone | MFAT Exporter helpline 0800 824 605
Email | exports@mfat.govt.nz
Website | MFAT
Manufacturing
If you’re a manufacturer, and you’re facing regulatory restrictions on your exports such as standards, rules in selling to foreign governments, or other restrictions blocking you from exporting, contact the Ministry of Business, Innovation and Employment.
Email | tradebarriers@mbie.govt.nz
Website | MBIE
Food and primary industries
The Ministry for Primary Industries can help primary industry exporters deal with barriers like arbitrary rules for food safety and standards, or animal welfare.
Phone | 0800 00 83 33 Email | exporterhelp@mpi.govt.nz
Website | MPI: Exporting
Trade barriers clearinghouse
For additional information on barriers to trade; for trade barriers not covered above; or you are unsure where to register your issue, the below site can help. Inquiries registered will be directed to the agency best able to assist.
Website | https://www.tradebarriers.govt.nz
Customs help
Customs can help with advice on a range of export issues including border clearance issues, tariff classification, and rules of origin. Contact New Zealand Customs
Email | export2fta@customs.govt.nz
