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Around the world in five
GLOBAL
University applicants turn away from US and UK
Canada has overtaken the UK as a preferred study destination for international university applicants, according to the 2018 QS Applicant Survey. The survey provides further evidence that international students are increasingly rejecting the UK in favour of other English-speaking destinations.
SOUTH EAST ASIA
South East and East Asia’s growing popularity with international students
South East Asia’s lower study and living costs, coupled with its offering of an ‘exciting study abroad experience not too far from home’, is attracting international students from the wider Asia-Pacific region.
UK
Take students out of migration stats, say policymakers and stakeholders
A forum about the UK’s future immigration policy included lengthy discussion about the inclusion of international students in the net migration target, with many arguing it creates the perception that the UK is unwelcoming to students.
BRAZIL
Brazil to get 'Singapore-style' education thanks to teacher training deal
More than 50,000 students in Brazil will soon be provided with a more Singaporean-style education, thanks to a memorandum of understanding with Singapore’s National Institute of Education to improve the education system in Brazil.
MALTA
Increasing international English language enrolments
More than 87,000 international students attended English language schools in Malta in 2017, seeking “a high quality of English teaching accompanied with the sun and the safety of the island.”
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Reach out to students in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the Embassy in Tokyo and ENZ.
“Keibunsha publishes this study guidebook for many other English-speaking embassies and is a great opportunity for New Zealand regional bodies and education providers to promote their offering,” said Misa.
“As destination marketing plays a key part of edu-promotion in Japan, Keibunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 10 April.
For further details on the guidebook and pricing for regional groups, download the proposal here. For individual providers, download the proposal here.
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Wintec celebrates 10 years of friendship with Shimane University
Accompanied by Professors Jun Iwata and Dr Rie Sato, the students will undertake a two-week short study tour through Wintec’s Centre for Health and Social Practice and Centre for Languages.
The group was welcomed with a pōwhiri at Wintec’s city campus where the students responded with traditional Japanese songs. Shortly after, Wintec chief executive Mark Flowers and Shimane University professor Jun Iwata cut a celebration cake with the students.
Wintec international director Jason Matangi welcomed the visitors and spoke about the value of the relationship between Wintec and Japan.
“Maintaining international relations is essential for Wintec and for New Zealand. The 10-year anniversary is an important milestone in our relationship and is a recognition of our deep friendship and the regard with which we hold Shimane University and Japan.”
During their time at Wintec, the students will study nursing and medical education to get an overview of the health sector in New Zealand. This includes academic visits to Waikato Hospital and Waterford Birth Centre to allow the Japanese students to learn more about New Zealand practices.
To complete the Kiwi experience, the students will also take English language courses and live with local homestays. The group will also have a chance to tour around the Waikato region including weekend trips to Waitomo Caves, Rotorua and Taupō.
The relationship between the two institutions started 10 years ago through a staff exchange programme. Since 2010, Wintec has welcomed students from Shimane University for short-term training programmes every year.
Wintec and Shimane University aim to enhance this mutual programme in the next few years.
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The Education New Zealand Journalism Fellowship for US students
An independent report from the Economist Intelligence Unit recently ranked New Zealand’s education system as the best in the world for preparing students for the future.
All eight of our universities are ranked in the top 2.5% of the world (QS World University Rankings 2018) and New Zealand has the seventh highest performing graduates in the world, ahead of graduates from many elite universities in the US, Canada and England (2016 OECD Programme for the International Assessment of Adult Competencies).
Education New Zealand will work with recipients to structure a programme of interviews and visits that most interest you, and can help suggest potential story ideas and angles and interviewees.
We will cover the cost of return economy class flights from the US, internal travel within New Zealand, shared meals and accommodation. Recipients will also have the opportunity to experience some uniquely New Zealand cultural and environmental visits.
Students will be expected to produce at least two news stories or one feature article, to be published in the US.
The student who is most successful in placing their stories will also be awarded the prestigious Top Education New Zealand Journalism Scholar award, and US$500.
Who can apply?
Students currently enrolled in US institutions or recent graduates working for media outlets. Applicants who are not working for publications should either be enrolled in a journalism programme and/or write for media outlets. Successful applicants must be available to travel to New Zealand for a week in June, 2018.
For more information please email: Lucy.Johnston@enz.govt.nz
Click here to apply.
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
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Ara student’s volunteering experience
Sas has been involved in the Christchurch Youth Council’s Civics focus group, is an International Student Representative for the Ara Student Council, and is the Student Representative for Engineering, representing his classmates at the Engineering New Zealand Canterbury Committee meetings each month.
He has found that volunteering is great for networking and considering his future career options.
“I love it because it’s study-related, and I get to meet a lot of industry people,” Sas said.
“It’s been good for developing my communication skills, and public speaking. Currently I’m doing my final year project on recycled concrete but I’ve also talked to the City Council to see if there’s any research they want me to do for them. It’s good to do industry projects.”
In future, Sas is interested in working with Engineers without Borders.
“I’d love the opportunity to go to the Pacific Islands and use the knowledge I’ve learned so far to help build structures and give back to those communities.”
Lynda Clegg from the Ara Careers Centre believes students can find great value in volunteering.
“Volunteering offers a range of opportunities for students including building on their employability skills, gaining experience in an area of interest, contributing to the community and enhancing their CV,” said Clegg.
Ara organised a Student Volunteer Expo earlier this month to connect students to volunteering with a variety of organisations, including Ronald McDonald House, Salvation Army and SPCA.
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Market insights from Japanese media
The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:
- Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
- Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
- Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.
The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.
“They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.”
New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.
Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.
“In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.
The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.
“IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.
The journalists enjoy a Kiwi classic - hokey pokey ice cream.
The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.
“They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.
New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.
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WREDA brings creative education to Beijing
John McKinnon, New Zealand’s Ambassador to China, opened the event which included entertainment, a World of Wearable Arts (WOW) model, and Weta senior prosthetics artists.
The event also saw the signing of a much-anticipated MOU between Victoria University of Wellington (VUW) and Beijing Film Academy.
VUW Assistant Vice Chancellor Julia Innocente-Jones said the university has expanded its creative and digital programmes, including the establishment of the Miramar Creative Centre in 2017, situated near Weta in Miramar.
Adele Bryant, ENZ’s Regional Director North Asia, said nearly 2,000 Chinese students study in the creative capital each year, with plenty of opportunity for further growth.
“Creativity is at the heart of Wellington – whether in business, education, the arts, or tech innovations.
“Events like this help to show that New Zealand is more than just beautiful landscapes, and is home to many lucrative, creative industries.”
Almost 40 education agents attended the event, taking pictures with the ‘dwarf’ – a New Zealand student transformed by Weta prosthetics artists.
“The entertainment provided reinforced the relationships between Wellington institutions and the creative industries” said Adele.
“Agents were dazzled and left with a greater understanding of what the creative capital has to offer their students.”
You can view the WREDA video about Wellington as the creative capital here.
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ENZ updates agents on future plans at ANZA
ANZA is held in New Zealand every three years with this year’s event held at SkyCity Auckland.
Almost 450 participants from 49 countries attended. Agents from China, India, Colombia, Brazil and Viet Nam were most heavily represented. A quarter of agents were taking part in their first ANZA workshop and many had not visited New Zealand before.
ENZ Manager Agents, Dan Smidt speaks at the workshop
“We talked about ENZ’s plans to increasingly engage with quality agents. We want to ensure that quality agents have available to them the most effective tools, resources and training they need to promote New Zealand as a high quality and welcoming international study destination.ENZ Manager Agents, Dan Smidt, said ENZ used the opportunity to give an update on ENZ’s plans for agent engagement.
“We discussed the upcoming re-launch of the Education New Zealand Recognised Agents (ENZRA) programme and the online agent training programme we are creating.
“We also talked about how the new MyStudy platform on the Study in New Zealand website can help agents to advise prospective students on study options in New Zealand.”
ENZ Business Development Manager, Jo Keane, said ENZ staff offered a range of other information, support and advice.
“One of our team ran a seminar on how agents and providers can grow their business profile on Facebook using the collateral and material on ENZ’s current social channels.
“We also ran a seminar focusing on the innovative ways that a number of New Zealand’s regions support agents and grow advocacy through the creation of outstanding student experiences.
Education New Zealand’s plenary presentation in the early evening was particularly well received.
“We talked about our current FutureProof campaign and showed our new FutureProof video, which people loved.
“We also gave an overview of the Student Wellbeing Strategy and the work being done to move from a good-to-great student experience.”
Following the conference, 11 familiarisation tours took place around New Zealand including to Taranaki and Christchurch.
ANZA will next be held in New Zealand in April 2021 at the new Christchurch Convention Centre.
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New Zealand education tours Latin America
From 3-20 March, ENZ joined more than 25 New Zealand education providers and 150 agents for the 5th annual South American Roadshow.
The roadshow kicked off in Bogota, Colombia, with the first New Zealand Ambassador resident in Colombia, HE Lucy Duncan officially opening the New Zealand pavilion at EduExpo.
ENZ’s busy welcome desk at Eduexpo Bogota
Over two days, the pavilion had more than 12,000 visitors and was profiled on national television, proving Colombians’ growing interest in studying in New Zealand. The Bogota agent seminar attracted 120 agents.
For the first time, the roadshow included an agent seminar in Mexico, in response to industry demand to include the Central American country. Some 19 institutions and 24 agents attended, which Javiera Visedo, ENZ’s Senior Market Development Manager Colombia, said was a great start for the new market.
“It was a perfect opportunity to start business connections, and all agents were very pleased to know more about what New Zealand can offer their clients,” she said.
New Zealand Ambassador to Mexico Mark Sinclair at NZ Inc presentation in Mexico City
Brazil was the next stop with a two-day agent seminar attended by 25 institutions and 78 agents from across Brazil followed by involvement in EduExpo Sao Paulo.
Ana Azevedo, ENZ’s Senior Market Development Manager Brazil, said the agent seminar went very well and there were several highlights.
The Agent Seminar session at EduExpo Sao Paulo with New Zealand alumnus Ricardo Mendes speaking.
Also of note was a preview presentation of the 2018 BELTA Market Survey which is co-sponsored by Education New Zealand. Among the results was this figure – 82% of agents interviewed confirmed growth in interest among Brazilian students for study in New Zealand.New Zealand Ambassador to Brazil, Caroline Bilkey, participated in all activities on the first day, and agents and institutions held an impressive 412 meetings over the two days. “The agent seminar had a New Zealand alumni panel with alumni sharing their views on New Zealand education, which was very well received,” said Ana.
“This was extremely pleasing,” Ana said.
The New Zealand Pavilion at EduExpo Sao Paulo attracted 9,717 visitors over the weekend, and institutions were very pleased with the quality of the visitors and are already expecting to grow their current student numbers over the next 18 months.
The roadshow ended in Santiago, Chile with 18 agents (including two from Argentina) and 14 institutions participating in an agent seminar.
At the networking function, Chilean-Kiwi alumni attended as did Peter Chrisp, Chief Executive of New Zealand Trade & Enterprise (NZTE), who was very impressed to hear their stories and to see how proud they are of their time in New Zealand.
Ana and Javiera said the success of the roadshow was due to participation of many NZ Inc colleagues.
“For the first time, an NZ Inc presentation was part of the Agent Seminar, providing key insights to agents and providers of the different approaches and priorities of each New Zealand government entity present in the region.
“In particular, we would like to thank Immigration New Zealand for allowing two immigration officers to participate in the events, providing training sessions to agents and to give advice to students during the fairs.”
