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Spring has sprung so let’s refresh your Study in New Zealand profile
Euan Howden, ENZ’s Student Attraction Director, says an institution’s SiNZ profile is an important digital flag that ENZ can help promote through its digital work programme.
“Think of your SiNZ profile as the digital shop front that links to your own website. For many schools, and especially smaller providers, this profile is a key way that a prospective student can find you through ENZ’s marketing efforts.
“We want to make your profile as good as we can. Over the next few months, ENZ will be undertaking a scan of all profiles and where needed we’ll refresh a profile so it’s ready for the new year.
“We’ll start by looking to see where a profile hasn’t been updated for quite a while or where key information isn’t included. We’ll then refresh profiles with information from your own website and check in with you to ensure you are on board. We’ll also check that we have the correct administrator details so that you can update it in the future.”
Want to refresh your own profile? Have questions? Email info@studyinnewzealand.govt.nz and we’ll be in touch.
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Around the world in five
CANADA
International students want more support
A report by the Canadian Alliance of Student Associations calls to shift the focus from the dollar value of international students to offering them better support to live, study and work in the country.
US
Plan to introduce term limits on student visas
The US plans to introduce a maximum term for student visas in 2019 to replace the practice of issuing visas for the duration of studies.
UK
Immigration policy has cost billions in lost exports
An analysis of the economic impacts of UK immigration policy affecting international students suggests losses of about 17.5 billion NZD from 2013 to 2017.
TAIWAN
Universities see a rise in the number of South East Asian students
University campuses in Taiwan have been stepping up efforts to accommodate the increasing number of Southeast Asian students pursuing higher education in the country.
SINGAPORE
International students make up for lack of local MBA takers
Institutions offering MBAs in Singapore are struggling to attract local students, but are seeing renewed interest from students from Viet Nam, India, and China.
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Update: Developing Viet Nam for the New Zealand school sector
John Laxon, ENZ Regional Director - South, South East Asia & the Middle East, would like to thank the 87 schools that participated in the webinar (a recording is available on IntelliLab here) and the 56 schools that have expressed interest in participating in a sector-wide initiative for Viet Nam.
“We’re excited by the overwhelming interest from New Zealand schools in a co-ordinated market development plan for Viet Nam and look forward to partnering with them to grow the numbers of Vietnamese school students in New Zealand.”
ENZ is now working with SIEBA on how New Zealand schools can be involved in the strategy or broader market development initiatives. This process will include capturing the wide variety of secondary schools including state, integrated and independent schools along with a mix of single sex and co-ed schools.
Richard Kyle, ENZ Business Development Manager, says the aim is to ensure representation from as many regions as possible to showcase both the variety of the school sector and New Zealand communities.
“It is challenging but we want to get it right, as selected schools will have priority at the ENZ fairs in Viet Nam in March,” said Richard.
ENZ hopes to inform all schools of their involvement in the strategy or broader market development initiatives by the week beginning 18 November.
For any questions, please contact richard.kyle@enz.govt.nz.
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ENZ events for 2019
All events can be found on the events calendar.
Registration
A number of events are now open for pre-registration and others will be opening over the coming weeks.
Sam Heeney, ENZ’s International Event Manager, notes a key change to registration.
“In 2019 we will be running a two-stage registration process for our events. This will ease the pressure caused by the previous first-come-first-served approach previously used, allowing us to ensure we have the right mix of institutions in the market to meet our student needs.”
Visit the events page for full details.
PricingPrices for these events remain unchanged (all exclude GST):
- Commercial fairs $2500
- New Zealand fairs $1500
- Agent seminars $250
Please contact events@enz.govt.nz with any questions.
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Kiwis team up at AIEC 2018
Held 9-12 October at the new International Convention Centre in Sydney, the theme for AIEC 2018 was ‘empowering a new generation’ and featured a diverse range of Australian and international speakers. With some 1,600 attendees, it was the largest AIEC to date.
ENZ joined the strong New Zealand contingent there, including 40 representatives from seven New Zealand universities and Ara Institute of Canterbury.
Greg Scott, ENZ’s General Manager, Industry Development said it was a good opportunity to look at international education approaches across the ditch.
“The conference sessions provided valuable insights for participants on approaches from Australia, such as work-integrated learning and employability, internationalisation, transnational education and professional development for international education practitioners.”
Hayley Shields, ENZ’s Director Student Experience, noted that many Australian international education representatives were impressed by New Zealand’s approach to the sector.
“The industry in Australia is taking a keen interest in the New Zealand government’s strategic approach to sustainable growth, and our student-centred approach to experience and development of global citizens.”
As well as presentations from a number of our industry representatives, ENZ provided a New Zealand perspective through a number of sessions:
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Hayley appeared on a panel discussing innovative models of social inclusion and community engagement, while Ross Crosson, ENZ’s Student Experience Manager, took a deep dive into work led by ENZ’s Student Experience team, which garnered lots of interest and follow-up questions.
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Anna Dekker, ENZ Scholarships, joined Catherine Stephens (University of Auckland Careers team) and Kate Moore (Academic internship Council) to present how the Prime Minister’s scholarships are an enabler for international internship programmes.
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ENZ Business Development Managers Richard Kyle and Mary Camp explored the role of SIEBA in the international schools sector and the benefits of a strong and transparent sector/government partnership.
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Greg Scott joined Rebecca Hall, International Education leader for Austrade, to facilitate a New Zealand-Australia Roundtable meeting with participation from Austrade, Department of Education and Training, International Education Association Australia (IEAA), New Zealand Ministry of Education, NZQA, Immigration NZ, Universities New Zealand and ENZ. They explored the potential for aligning activity in professional development, research and industry practices in areas of mutual advantage. An action plan is being considered to guide initial priorities during the next year.
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Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.
Grant McPherson
Chief Executive, Education New Zealand
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Immigration New Zealand update
Pathway visa pilot extension
With a significant amount of change happening during the second half of this year, INZ has not been able to sufficiently advance the development of the pathway student visa policy.
As a result, the existing pathway student visa pilot will be extended to 30 April 2019. This extension will come into effect on 26 November 2018, along with a number of other scheduled immigration changes.
Celia says this means all current pilot participants will be able to continue offering pathway student visas, and pathway student visa applications will continue to be accepted up until 30 April 2019.
“We have taken on board the feedback we have received during the consultation with the education sector. We will continue to work on reviewing the pathway student visa into 2019 and we are extending the pilot to allow for this. The education peak sector bodies will be informed and involved throughout this process” says Celia.
As part of the extension, INZ will also make the following improvements on 26 November 2018:
- A dedicated online pathway student visa application form, including the ability to enter up to three programmes of study and education providers
- One eVisa approval letter that includes the details of each programme of study (including the start and end dates)
- Enhanced guidelines on the INZ website for pathway student visa applicants
- Enhanced guidelines and training for Immigration New Zealand staff processing pathway student visas.
Please note: no new providers will be added in for this extension. Entry criteria for providers will be part of the work being done early next year.
Post-study work visa changes come into effect
In August 2018, the Government announced changes to the post-study work visa policy to ensure that post-study pathways for international students are fit for purpose. These changes come into effect on 26 November 2018.
Transitional provisions will be introduced to ensure students who were studying or had applied for a student visa as at 8 August 2018 will not be affected by the changes.
Visit the INZ website for further information, including an FAQ document about the changes.
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Around the world in five
CHINA
Plan to introduce universal preschool education
The Chinese government aims to introduce universal preschool education by 2035, including specific goals to make affordable preschool education available for all children by 2035.
FRANCE
New international student recruitment strategy revealed
The French government has revealed a new strategy to help attract half a million international students by 2027, including a global marketing drive.
GLOBAL
The new rules of digital marketing
Agents and educators are reporting a steady increase in the number of students recruited via digital channels, with a third of agents indicating that digital channels now generate 30-60 percent of all new business.
KOREA
Institutions look abroad for revenue, prestige
The number of international students in Korea has increased by 67.5 percent in the last four years to 142,200 students due to active student recruitment, particularly by universities.
UNITED ARAB EMIRATES
Dubai bucks global trend as international students soar
The number of students at Dubai International Academic City (DIAC), the largest community dedicated to higher education in the Middle East, has witnessed a surge in 2018/2019.
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ENZ launches China Savvy
Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.
China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources.
Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence.
ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.
“We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”
As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.
Further enquiries can be directed to Ross.Fisher@enz.govt.nz
Click here to access China Savvy on Skills Lab.
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Tokyo education fair showcases Māori culture
This was the fourth annual ENZ fair in Japan and included representatives from 40 New Zealand institutions as well as SIEBA representatives.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said this year she wanted to make the fair special by incorporating an element that was uniquely New Zealand, but that also resonated with the Japanese attendees.
“Being part of Te Rautaki Māori, ENZ’s Māori Steering Committee, I have had the opportunity to learn some te reo and Māori cultural practices, which I realised has many commonalities with those of the Japanese,” said Misa.
The fair began with a mihi to welcome a group of junior high school students and teachers from Tokyo Seitoku University Junior and Senior High School, a private secondary school that sends all 150 of its year 3 junior high school students to New Zealand schools for one term every year.
Following the mihi, a group of over 30 students from Hamilton Boys’ and Girls’ High School performed a haka and waiata which brought tears to the eyes of many students and parents.
“The kapa haka performance increased visitor numbers for sure – it was such a moving performance. A student from Hamilton Boys’ who’s half Maori, half Japanese translated the meaning of each performance to attendees in Japanese, so impressive!
This year’s fair also saw an increasing number of mothers interested in taking their young children to New Zealand.
“With the Japanese government’s focus on improving the nation’s English language capability in preparation for the 2020 Tokyo Olympics and Paralympics, the average age of English learners in Japan is getting younger,” Misa said.
To address this demand, ENZ is working closely with SIEBA to promote its PSP programme, representing more than 40 primary schools available to receive international students over five years of age.
The ENZ Japan fair in 2019 will be held during the Rugby World Cup on 22 September 2019 followed by an agents/educators’ seminar and networking event in Tokyo on 24 September 2019.
For those interested in attending the fair, pre-registration is now open at ENZ Events page here.
Any New Zealand secondary school or tertiary institution bringing their kapa haka group on a tour to Japan next year and wish to perform at our fair, please email japan@enz.govt.nz.
