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Around the world in five
GERMANY
Why Germany educates international students for free
In Germany, international student numbers have risen about 30 percent since 2012. In most countries, this would mean lots of extra cash from hefty tuition fees but, in Germany, students famously learn for free, regardless of where they come from. With international students making up nearly one in 10 students, why does the country choose to pass up tuition from other countries’ young people?
UK
UK aims to double number of students going abroad by 2020
Universities UK International has updated its strategy to boost outward mobility, which includes doubling the number of students who go abroad during their degree to 13.2% of total enrolments by 2020. In 2014/15, 6.6% of full-time, first degree, undergraduate, UK-domiciled students undertook an international placement. The strategy outlines six objectives to achieve the goal, such as building capacity to facilitate outward mobility, sharing best practice, and providing a collective voice for the sector.
GLOBAL
IIE’s tips to welcome international students
IIE’s team of experts has pulled together 11 actions to make international students feel welcome. These include using your institution’s social media to share specific messages about your campus; enlisting international students and alumni as ambassadors to reach out to newly admitted students; sending periodic updates about issues of concern such as safety and visas; highlighting student associations and re-examining your print and online materials to make sure they represent the diversity and welcoming nature of your campus.
VIET NAM
Vocational training drains State budget
For many years, thousands of billion đồng have been invested in many vocational secondary schools or technical high schools nationwide. However, many remain idle due to poor student enrolment. Đào Ngọc Dung, Minister of Labour, Invalids and Social Affairs, admitted that a key reason for the situation is poor planning, saying schools have been built without conducting a survey of the market demand, and failing to meet the actual needs of the country.
INDIA
IIT heads are worried about the quality of India’s engineers
A number of directors from Indian Institutes of Technology (IIT) are concerned over the employability of the millions of engineers in the country. The rapid growth of India’s IT industry in the 1990s and 2000s saw thousands of low-quality engineering colleges pop up as an alternative to the IITs, which are notoriously hard to get into. However, without proper training or access to the right curricula, only a quarter of India’s engineers are employable. Experts say what’s needed is education with a more practical and relevant approach to learning.
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International IT graduates connect with industry
Tip:
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Work-ready programmes are a great way to connect employers with local talent
Each of the international graduates delivered a 60-second pitch to the room, followed by an informal networking session to talk further with employers about work opportunities.
The event was organised by ATEED (Auckland Tourism, Events & Economic Development).
The graduates are participating in a 12-week software development boot camp delivered by Industry Connect, an initiative that prepares graduates for the New Zealand IT market. Each student received a full scholarship, thanks to a joint funding agreement between ATEED, ENZ and Immigration New Zealand. Five graduates from the programme have already secured permanent jobs in the tech sector.
Study Auckland Manager, Nick Arnott, said through these networking events, ATEED hopes to retain the best international graduates in the region by promoting skilled employment pathways – particularly in high-growth sectors such as IT.
“It's great to see the graduates throw themselves into networking with employers, and also to see how interested the employers were in hiring diverse talent,” said Nick.
"It really showcased the human side of the work ATEED is doing to transition international graduates into skilled employment.”
CVs of international graduates
Greg Scott, ENZ’s General Manager, Industry Development said the programme is indicative of a wider change happening in international education.
“International students are starting to seek more from their education than just a qualification – career outcomes, soft skills, and work experience are more likely to sway their decision on which location and institution they should choose for study.”
Greg said the number of employers attending the networking event was a testament to the growing interest in talented international graduates.
“More and more employers are seeking people that aren’t only tech savvy but have cultural knowledge and language skills too.
“It demonstrates that Auckland's tech sector is hungry for skilled international graduates. Most likely, other sectors are too.”
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Thailand celebrates agents and alumni
At the function, 24 recognised education agents and an alumni association representative were awarded appreciation certificates by His Excellency Mr. Ben King, New Zealand Ambassador to Thailand.
Jaruwan Pongjaruwat, ENZ’s Programme Manager – Thailand, said the event was a chance to recognise their work and to show them the value of being specialist New Zealand agents.
“We want to motivate them to keep doing what they do so well. For big agents, we want them to have a larger focus on the New Zealand market.
“Having alumni in attendance also gave agents a chance to get contacts for future student reference.”
The event also acknowledged the role of the New Zealand Alumni Association as a key influencer of Thai students and parents. Jaruwan said alumni are routinely invited to attend education fairs to answer enquiries about life in New Zealand.
“Their personal experience makes them reliable, and their advice is very beneficial for potential students and parents who are looking for real-world information and tips.
Agents and alumni at the ENZ Appreciation Day in Bangkok
“Many alumni work in Thai universities and, through them, we’re able to connect with management to discuss potential partnerships, training and professional development projects. Alumni are useful contacts to have!”
Ambassador King spoke about the important role of agents in a student’s study pathway.
“Your support for them continues while they are studying in New Zealand and often does not stop until they return home to Thailand.
“We want to thank you for all your work to ensure our Thai students are able to enjoy the best student journey possible in New Zealand.”
Adding to the fun, ENZ ran a quiz to test attendees’ knowledge of New Zealand and a photo competition.
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Sister schools go from strength to strength
Tip
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Sister-school relationships are a great way to connect on a personal level as well as a professional one
The sister-school agreement was officially signed back in 2015, and since then, the schools have alternated sending a cohort of students and staff to each campus.
Representatives from Chaotian Elementary School, including principal Kong Hong, visited New Zealand for the first time in 2016. During their visit to Owairoa Primary School, they discussed and compared educational philosophies, school management issues, teaching strategies, curriculum and cultural differences, as well as potential synergies and future co-operation between the schools.
Last month was Owairoa Primary School’s turn to travel to Guangzhou to share ideas with the principal and Board of Trustee members at Chaotian School. The Chaotian students were on hand to present musical numbers, martial arts, stories and art works for their guests – as well as drone acrobatics.
Principal of Owairoa Primary School, Alan McIntyre, said the Chaotian students were proud to perform for the Kiwi visitors, and were looking forward to having their turn to go abroad again.
“The Chaotian students couldn't contain themselves about the prospect of visiting us in New Zealand later this year – they were so excited.”
The visit also gave Alan an opportunity to try out principal Kong’s office chair for size, and the two talked about the possibility of a school principal exchange in future.
As part of the ongoing relationship, negotiations are currently underway to set up an Owairoa classroom at Chaotian school, and a Chaotian classroom at Owairoa school.
L-R: English Teacher/International Co-ordinator Sherry Xie, Principal Alan McIntyre, Principal Kong and Felix Ye, ENZ Education Manager Southern-Western China & Hong Kong.
However, Alan said the key to a strong sister-school dynamic is finding lighter moments in each visit to humanise their relationship.
“In New Zealand, we refer to a person by their first name and then surname, so in China where the names are reversed, we were addressing Principal Kong Hong as Principal Hong Kong!
“This cultural difference allowed us the cheeky opportunity to present her with a Miss Hong Kong sash and crown. The hilarity of the moment really helped cement our schools’ friendship and did so much for China–New Zealand relations,” said Alan.
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Students ‘tell the story’ about international education
Tips:
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Involve international and local students in your promotional events. Their personal experiences and insights help to ‘tell the story’ in an authentic way.
The two students spoke confidently to an audience that included Associate Minister for Tertiary Education, Skills and Employment Louise Upston, who launched the new strategy.
Yufei described how it felt to come to New Zealand, not knowing what it would be like or how he would be treated. He also spoke about his homestay family, and taking up soccer and surfing. Hannah described some of the benefits of having international students in her class, and what she has learned from them.
Education Tauranga Manager Anne Young, who organised the event, said she was delighted with the students’ contribution.
“Listening to Yufei brought home to everyone just how big a deal it is for a young student to come here from another country, and how important it is for us to look after them well,” Anne said.
“It was great to hear from Hannah too, about how much international students contribute to learning, in the classroom and outside.”
If you would like to find out more about the new education strategy for Tauranga, please email Anne Young at anne.young@educationtauranga.co.nz
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Quiz shows and education fairs in India
Tip:
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Interactive events are an engaging way to generate interest and enthusiasm from students
ENZ hosted The Kiwi Quotient (KQ) at the Symbiosis International University (SIU) campus in Pune, one of the most prestigious private universities in India.
ENZ’s Country Manager for India, Jugnu Roy, said New Zealand is an increasingly popular destination for high-quality international students.
“We’ve seen a 44 percent increase in Indian student enrolments in New Zealand universities for the first three months of 2017 compared to last year, and India is New Zealand’s second-biggest source country for international students.
“Highlighting New Zealand’s specialised courses and overall education quality will hopefully see this growth continue.”
KQ drew roughly 500 high-calibre students to the event, alongside key influential media, by highlighting two things beloved by India – cricket and Bollywood.
Soha and Stephen discuss international education
Bollywood star Soha Ali Khan (alma mater Oxford University and London School of Economics) joined former New Zealand cricket captain and ENZ Brand Ambassador, Stephen Fleming, for an inspiring panel discussion on international education. They then took part in a quiz show, picking students from the audience to compete against each other in teams, answering New Zealand-themed questions.
The event received significant media coverage and also created opportunities for New Zealand providers to partner with SIU to develop pathway programmes, particularly for specialist fields such as sports science, sports management and media. ENZ is currently following up.
ENZRA Fair
Following the KQ, ENZ supported four education fairs with Education New Zealand Recognised Agencies (ENZRA). This is the first year ENZ’s fair programme is being delivered exclusively through ENZRA partners, as it’s a cost-effective way of expanding New Zealand’s presence across key Indian markets.
The April series showcased more than 25 New Zealand institutions, including all eight New Zealand universities.
The 2016 fair series achieved enrolments worth $4.5 million economic value to date – so ENZ India are looking forward to seeing what the 2017 fair outcomes are.
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Say hello to the new, improved Brand Lab
Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May.
ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.
“The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.
The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork.
“The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.
What’s new about the Brand Lab?
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New range of videos (across different markets and languages)
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New range of brand imagery and stories (Think New)
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New range of university imagery
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30 new student stories (case studies)
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New infographics (for social media)
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Translated sector stories
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Users can download low resolution or high resolution versions of images, and preview videos before downloading
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Users can share assets between users and send assets to non-users
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Users have increased access to a wider range of assets without needing to request permission
All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.
If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz
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2017 NAFSA conference is fast approaching
NAFSA is the largest international education conference in the world. Approximately 11,000 delegates attended last year, with 40 percent coming from 110 countries outside the US.
This year’s event will be in Los Angeles from 28 May to 2 June 2017. The theme is “Expanding Community, Strengthening Connections”, and is expected to be one of the largest in NAFSA history.
ENZ’s platinum sponsorship covers the opening plenary where Sir Richard Taylor will speak on behalf of New Zealand education institutions. The opening plenary will have an estimated attendance of 5,500 delegates.
ENZ’s Director of Student Engagement, Kaylee Butters, says the US market has a strong awareness of New Zealand as a tourism destination but not so much as a high quality education destination.
“To help achieve this, we will focus on telling New Zealand’s innovation and creativity story by highlighting real student projects which give meaning to our brand message, ‘new ideas grow better here’.”
There will be a number of other New Zealand-focused activities. ENZ is sponsoring the second annual NAFSA International Film Festival, screening the Disney film Pete’s Dragon, which was filmed in New Zealand, as well as two short films.
ENZ will host a New Zealand reception during the conference, providing a key opportunity for New Zealand education institutions to provide hospitality with a distinct ‘kiwi flavour’ to valued partners and clients.
All eight of New Zealand’s universities and four institutes of technology and polytechnics will attend and exhibit at the New Zealand booth in the expo hall.
ENZ will host a session with New Zealand attendees including Immigration New Zealand, Go Overseas and the Institute of International Education providing market updates.
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ISANA’s guide to pastoral care success
ISANA NZ President Lesley McDonald says the breakout sessions will equip attendees with strategies, tools and resources to enhance student support at their institutions.
“Our breakout stream takes an evidence-driven approach to help providers develop strategies and inform investment in student support services,” says Lesley.
“The sessions will help delegates achieve the outcomes of the Code of Practice, while keeping the student voice at the centre of everything we do.”
The breakout sessions span international student services, advocacy, teaching and learning, and policy development, and suggest ways in which New Zealand can improve support for international students while they live and study here.
Highlights include workshops on supporting international student transitions, developing effective pastoral care programmes with your local community, and preparing for critical incidents.
Other features include Distinguished Professor Paul Spoonley talking about the possible effects of international demographic trends on the flow of students to New Zealand. An ISANA panel will also explore how individuals can be agents of change in their institutions to effect internationalisation goals, including by promoting the adoption of intercultural competencies.
ENZ has partnered with ISANA New Zealand to deliver the breakout stream at conference, with a specific focus on student experience. Find out more at www.nziec.co.nz.
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BPO Intelligence joins NZIEC 2017 as lead partner
“We are delighted to be a part of NZIEC for a fourth consecutive year, and excited to be doing so as lead partner,” says BPO Intelligence CEO, Naresh Gulati.
“NZIEC is quickly growing into one of the most popular conferences on the global international education circuit, and we look forward to sharing our expertise in leadership and innovation, and helping to explore strategies for growth and development in international education,” says Naresh.
The innovative marketing and communications company works closely with many providers across the country, and 85 percent of universities in Australia and New Zealand, to aid them in their international marketing endeavours.
“We appreciate BPO’s commitment to supporting the development of New Zealand’s international education industry through its backing of NZIEC,” says ENZ chief executive Grant McPherson.
“BPO has been a strong supporter of NZIEC for the past three years, so we’re thrilled to have them involved for the next phase of the conference’s development.”
“I encourage all conference delegates to head along and touch base with Paree Brar and the BPO team at the Expo Hall,” says Grant.
NZIEC 2016 attracted a record 682 delegates over two days. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August, with pre-conference workshops held on the afternoon of Monday 21 August.
Registrations will open on Wednesday 17 May and places are expected to fill quickly. Find out more at www.nziec.co.nz
