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Kiwi publisher partners with US
The partnership will see the development of a new Global Ed series, JillE Literacy, a reading package containing more than 320 books, written by international education consultant and author, Jill Eggleton.
The series will support HMH’s new reading programme, Into Reading, and will be available for classroom use from June 2019.
Jill Eggleton, and Global Ed Director Tracy Strudley, have been working with HMH for 12 months and are delighted with the new partnership.
“Their access into classrooms in the US is second-to-none. Our goal is to teach reading and HMH can sell these books across US, Canada, South America and the Middle East,” said Tracy.
“The partnership was made possible thanks in part to ENZ’s funding to the Publishers Association New Zealand, which allowed us to travel into the market twice. Without that support, this deal would have taken significantly longer to conclude.”
As part of the partnership, Jill will travel to the US twice a year to train teachers on how to teach reading. Global Ed has worked with New Zealand-based company Essential Resources to build supporting teacher material for JillE Literacy.
“We need more engaged students. Therefore, we need books that excite them – books that spark emotion, imagination, critical thinking, curiosity and creativity,” said Jill.
ENZ Industry Development Manager Annabel Robertson says the partnership shows that education technology (EdTech) has great potential to internationalise New Zealand.
“Global Ed’s new partnership is sharing New Zealand teaching styles and providing teachers around the world with literacy tools to help students. This is great international publicity for our education system.”
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Malaysian students mean business
The students attended the camp over two weekends, learning about KYS’ study pathways in New Zealand through the Foundation (Accounting and Science) and Bachelor of Commerce in Accounting programmes offered at the KYS campus in Melaka.
KYS Business School’s strengths are in its accounting programmes as its founder, Tan Sri Halim Saad, studied Accounting at Victoria University of Wellington in the 1970s.
KYS Chief Executive, Datuk Kamaruddin Bin Awang, and CEO & Academic Director, Mr Noor Zaidi Bin Mohd Noor, attended the camps and shared their experiences studying in New Zealand.
Desiree Lee, ENZ’s Market Manager, Malaysia & Philippines also joined the events and provided small Kiwi gifts to the students.
“The students came from across the country and were delighted with their eye-opening weekend at KYS. There was interest in the FCertNZ from parents too, given the traditional preference for STEM subjects from Malaysian parents.
“The event also featured an alumni panel where graduates spoke fondly of their time in New Zealand, particularly the welcoming nature of Kiwis and Muslim-friendly environment – such as the ease of getting halal food.”
In the Foundation in Accounting programme, students complete their first two years of study locally in Malaysia before continuing study in New Zealand to qualify as chartered accountants or work towards a Bachelor of Commerce in Accounting.
Since 2015, a total of 530 Malaysian students from KYS’ Bachelor of Commerce in Accounting programme have attended university in New Zealand.
The FCertNZ is another of KYS’ foundation programme for entry into all science degrees at New Zealand universities. This one-year Foundation in Science study programme enables students to enter into a science degree at any our eight New Zealand universities.
KYS Business School is currently joining ENZ for other activities in East Malaysia from 8-16 March, including a commercial fair and schools roadshow.
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Around the world in five
GLOBAL
Engaging with international schools as a distinct recruitment channel
Direct contact with college counsellors in international schools is key to boosting recruitment of high-calibre students into universities.
UK
University applications rise amid Brexit uncertainty
A record number of 63,690 applicants from outside the EU are applying to study at UK universities, which is an increase of 9 per cent compared to last year.
JAPAN
Outbound short-term mobility continues growth
Short-term study abroad programmes continue to see growth in Japan with more than 105,000 students choosing one in 2017, spurred on by its government’s internationalisation agenda.
US
Real estate is the new gateway to the Ivy League for international parents
Wealthy parents of international students are beginning to see buying expensive apartments in the United States as not only an investment in real estate but in their children’s education.
GLOBAL
Instagram and international students: How do universities use their accounts?
Five strategies that universities are using on Instagram to successfully influence international student decisions.
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Consultation on proposed changes to vocational education in New Zealand underway
A key aim is to create a more sustainable future for the Institute of Technology and Polytechnic (ITP) sector.
The proposed reform would bring together New Zealand’s ITPs to create one new Institute of Skills and Technology, which would continue to be state-owned and funded.
ENZ’s Chief Executive Grant McPherson encourages those in the international education sector to have their say.
“Every year more than 18,000 international students choose to study at New Zealand Institutes of Technology and Polytechnics (ITPs) due to the quality of educational experience and career development opportunities they provide.
“Throughout 2019, we will continue to support ITPs in market, providing global marketing campaigns, events, agent training, market intelligence, agent and media familiarisation tours, lead referrals from the www.studyinnewzealand.govt.nz website, and other resources. At a regional level, we will continue to support ITPs via ENZ’s Regional Partnership Programme.
“New Zealand’s ITPs remain open for business and continue to welcome international students,” he says.
Click here to see the proposed changes and to have your say.
Public consultation is open until 5 April 2019.
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India webinars for providers and agents
The industry webinar for New Zealand education providers will offer market updates and insights while exploring innovative ways of engaging with the Indian market. ENZ’s India team, along with local industry experts, will also familiarise New Zealand institutions with why collaborations and partnerships are crucial for success in India.
The agent webinar will aim to improve the profile, and agent understanding, of the benefits of a New Zealand education. It will provide updates on areas of interest and key initiatives such as New Zealand school products, employment and career pathways and undergraduate university degrees.
ENZ’s India country manager, Jugnu Roy, said: “We see the agent webinar as a useful way for us to engage with student agent representatives and to empower them with the right knowledge and information to promote New Zealand.”
Please register below:
Industry webinar on Tuesday 19 March:
Agent webinar on Tuesday 26 March:
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Around the world in five
SWEDEN
Why international students are flocking to Stockholm
Sweden’s culture and democratic values are appealing to international students as Stockholm shows a 20 percent increase in foreign enrolments in the last three years.
INDIA
US$20m investment to build US-India education links on its own turf
India is promoting a US-India Knowledge Exchange programme in its higher education institutions with a 20 million USD investment to combat 'losing its best minds to the West'.
NETHERLANDS
Visa creates job opportunities for highly-skilled international students
The Netherlands’ Zoekjaar visa aims to actively seek highly-skilled talent by offering students from top 200 universities in the world the opportunity to live and work in the country for a year.
AUSTRALIA
International applicants thrive in engineering programmes in Australia
The number of international students in engineering courses in Australia has seen substantial growth in entry-level courses and double-digit growth in postgraduate courses according to a report by Engineers Australia.
INDONESIA
Outbound students continue to grow in destinations in the Asia Pacific region
The number of outbound Indonesian students has grown steadily – 35 percent in 10 years – with a preference for Asia Pacific region destinations, including Malaysia, Australia and China.
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Japan to headline NZIEC as Country of Honour
The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries.
This year, ENZ has joined with the Japanese Embassy to celebrate the growing education connections between New Zealand and Japan.
Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the timing couldn’t be better to showcase Japan.
“It is an exciting year for Japan and New Zealand relations, with Japan hosting the Rugby World Cup in September this year, and the Olympics and Paralympics in 2020.“NZIEC will leverage the attention this will bring to celebrate the strong education relationship between our two countries as well as to ignite a renewed, strategic partnership with Japan that presents new business opportunities for our industry partners.
“We look forward to celebrating this relationship with conference delegates in August, and already have lots of ideas of how to showcase Japanese culture at the event.”Japan is New Zealand’s third largest source of international students, with more than 10,000 Japanese students enrolled here annually. These numbers are on the rise, showing solid growth particularly in the school sector.
The Japanese government’s accelerated plans and policies for internationalisation, in conjunction with the two international sporting events, have prompted Japanese schools and universities to develop overseas study programmes.
For these reasons, ENZ signed a MOU with Tokyo Metropolitan Board of Education in 2017 and Atsugi Board of Education in 2018.
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ENZ launches Think New Grant
Education providers are asked to encourage their international students to apply.
ENZ’s Director Student Engagement, Kaylee Butters, says the grant is a way of encouraging international students studying in New Zealand and helping them meet their goals.
“In order to create a better future, we need new ideas, new solutions, and new ways of thinking. The innovative, practical, hands-on approach Kiwis take to education supports this, and is why so many international students come here.”
Applications open 1 March and close 10 March 2019 – so be quick.
The winner will be awarded a $5,000 Project Grant.
Applicants must be current international students with an established research or study project. They will need to meet criteria and submit a two-minute video.
ENZ is also looking for stand-out projects and students to be included in the next global campaign, which will be an evolution of the message from the 2018 ‘Future-proof’ campaigns.
“The Think New Grant will assist us in learning about what our international students are working on and achieving," says Kaylee.
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ENZ success at the NZ Direct Marketing Awards
It is the first time in the Awards’ history that one organisation has taken out all of the top honours. ENZ was also awarded a further seven golds, three silvers and one bronze across a variety of categories.
The awards, which celebrate excellence in digital, database and direct marketing, recognised ENZ's database marketing strategy over the past 18 months, including its Study in NZ database marketing programme, MyStudyNZ member website and Future Proof Yourself campaign.
Each was delivered with the support of SpeakData, ENZ’s data partner, and OMD, ENZ’s media partner.
ENZ Chief Executive Grant McPherson was delighted with the agency’s success.
“We’ve made a fundamental shift from promotions, events and limited fact-to-face interactions to a sophisticated digital marketing approach that is truly global that is an asset for New Zealand education providers involved in international education.
“We want to attract students who choose New Zealand for the value of our education offering and contribute to New Zealand and our society by helping us grow our understanding and connections with the world.”
Paul Irwin, ENZ’s General Manager Student Marketing, said ENZ’s digital approach matched the key audience that New Zealand needed to connect with – students.
“The current generation of students live and breathe in a digital world. Today’s students expect to be able to find what they need on-line and this is playing a key role in their decision making,” said Paul
“Our digital approach connects students to education offerings that are optimally suited to their interests and ambitions. This helps them have the best possible experience living and studying in New Zealand and boosts employment outcomes.”
The NZDM Awards are one of two key annual New Zealand marketing award events and are run by the New Zealand Marketing Association.
This was the first time ENZ entered the awards, competing against many of New Zealand’s biggest corporates, including Spark, Westpac, ANZ, Vodafone and Air New Zealand.
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Japanese teachers tour Kiwi schools
The 10 teacher participants were carefully selected from New Zealand education seminars in 2018. It was oversubscribed, showing strong interest among Japanese teachers wanting to learn about what makes New Zealand education special.
In partnership with SIEBA and regional education bodies, the group visited four schools and enjoyed tourism activities in Hamilton, Cambridge, Rotorua, Taupo, Tauranga and Auckland including Te Puia, Huka Falls and the Waitomo Caves to show what each city offers students outside of the classroom.
Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the teachers were very interested to learn about Kiwi’s different approaches to teaching.
“A teacher from Tauranga Boys’ College showed us how Google Classroom was used in his class which was a great learning experience for the Japanese teachers as they transition from lecture style to more student-led learning,” said Misa.
“NCEA offering subjects like food technology, creative arts and performing arts was also seen as a real strength of New Zealand’s secondary school education, as it supports creativity as well as students’ wellbeing.
“The teachers were particularly impressed by the strong Māori influence in New Zealand schools.”
An English language teacher from Hiroshima Jogakuin Junior and Senior High School noted, “During this tour, I was so impressed with Māori culture and their spirituality. I would very much like my students to enjoy the lovely experience that I had there, to learn what well-being is, and to find a path they can follow.”
With Japan hosting the 2019 Rugby World Cup and 2020 Olympics and Paralympics, the Japanese government will be implementing education policies to promote English education, resulting in a strong interest from schools and universities across Japan to study abroad to learn English.
“Since 2015, school teacher famils have resulted in an increase of 735 students,” said Misa.
“These famils wouldn’t have been possible without our partnership with Air New Zealand. We are very interested in replicating it in the future for the tertiary sector.”
