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• Japanese schools look to New Zealand

  Led by ENZ, the seminars provided an opportunity for schools from the Wellington and Whanganui regions to meet their Japanese counterparts and discuss how they could partner together.

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said while initial expectations from New Zealand providers was that the demand would primarily be for short-term group visits, the Japanese schools showed enthusiasm for a variety of programmes including group visits and long-term students.

  “As awareness of New Zealand education grows in Japan, so does the demand – as seen by the school market showing year-on-year growth,” said Misa.

  "Japan is a market where school-to-school relationships deliver outcomes for both parties."     

  

  From left: Christine Pugh (Wellington Region Economic Development Agency), John van der Zwan (SIEBA Executive Director), Misa, Masaru Yamada (JAOS Chairman), Yukari Kato (JAOS Executive Board member) and Richard Kyle, ENZ Business Development Manager, at the SIEBA-JAOS workshop for education agents.

  “These opportunities will only continue to grow as the Japanese government accelerates plans to promote internationalisation as we get closer to the Rugby World Cup in 2019 and the Tokyo Olympics and Paralympics in 2020.”

  Air New Zealand partnered with ENZ on the seminars, and will sponsor 10 Japanese schools to visit New Zealand to progress school relationships.

  The seminars were also an opportunity for John van der Zwan, Executive Director of the Schools International Education Business Association (SIEBA), to provide an overview of its work and value to Japanese schools, especially if looking for a New Zealand school to receive groups through SIEBA’s placement service.

  SIEBA also partnered with the Japan Association of Overseas Studies (JAOS), a peak body for Japanese agents, to answer questions from Japanese agents, and to present on what the new Code of Pastoral Care means for them.

  The agents welcomed standardised templates produced by SIEBA, including enrolment forms and agent contracts, which agents said will make their business more efficient. 

• Meet Up at NZIEC

  Meet Up sessions are informal opportunities to connect with delegates during the networking breaks on particular issues or topics.

  How do they work? Simply suggest a topic or topics you’d like to discuss. We’ll collate the responses and coordinate the Meet Up topics and times. It will be over to you to strike up the connections and the conversations.

  If you have a burning topic you’d like to talk to others about, let us know. Perhaps it’s homestay management, using technology in back of house operations or you’re in a sole charge position and want to connect with colleagues in a similar situation.
  
  Whatever the topic, just let us know and we’ll do our best to include it.

  We’ll publish a list of Meet Up sessions through the Conference App when it is launched next week.

  Email your Meet Up topic suggestions to nziec@verve.co.nz

  Please note: Registration closes on Friday 11 August. If you have not yet registered for NZIEC, please secure your place as soon as possible by visiting the NZIEC website.

• Service strategy for international Chinese students

  With growing numbers of Chinese students studying abroad and at an earlier age, students and their parents are now looking for a wider range of customised services of support both during and after the study abroad experience.   

  Agents are now expected to advise students graduating from an overseas high school on choosing a major at university, as well as how to find a job after graduation. These types of services are called ‘after-study-abroad services’ in China.

  Adele Bryant, ENZ Regional Director – China and North Asia, welcomes JJL’s initiative. 

  “It responds to student demand for more personalised services and provides an opportunity for agents to add value to the student experience, as well as increase revenue from individual students.”

  “In addition, expectations for educational providers to provide similar services will rise.”

  As part of its strategy, JJL opened its first overseas branch office in Vancouver, Canada in July. JJL expects to open branches in other popular destinations for Chinese students in the future.

• Tai Tokerau Northland welcomes new strategy

  Tertiary Education Minister Paul Goldsmith launched the strategy alongside some 90 Northland representatives as well as students from Whangarei’s Chinese sister city of Haikou.

  The 10-year strategy aim is to create a sense of belonging and wellbeing for Northland’s international students, while outlining specific and sustainable growth targets. This includes boosting international secondary student numbers to 400, primary and intermediate school enrolments to 200 and tripling the economic value of international education to the region to $30 million.

  Greg Scott, ENZ General Manager, Industry Development, said the strategy emphasises the region’s unique value proposition for students.

  “As the Minister said, many international students value the opportunity to experience tikanga Māori and te reo in an authentic setting. Northland delivers a uniquely New Zealand experience.”

  Northland has now joined ENZ’s Regional Partnership Programme, which will help to further the potential of the strategy via partnerships with Northland Inc., Northland communities and education providers. 

  Northland Inc Chief Executive Officer David Wilson said international education offers many cultural, social and economic opportunities for the region.

  “International education is not only an export earner for Northland – it is also a way for our youth to gain exposure to different cultures, connections and opportunities,” said David.

  The Tai Tokerau Northland International Education Strategy is available here.

  

  Students from Haikou, Whangarei's Sister City, pose for a photo with Chinese Counsel General Madam Xu Erwen.

  Photos courtesy of Rabea Pein.

• NZIEC 2018 to be held in Wellington

  That’s right, we’re heading to the Coolest Little Capital in the World, Wellington! 

  NZIEC 2018 will be held at our national museum, Te Papa Tongarewa, on Thursday 9 and Friday 10 August next year. We hope to see you there.

  The nature of our venue next year means we’ll be changing our standard programme structure to allow more time for delegate movement around the venue between sessions. This affords us the opportunity to Think New about how we structure our conference.

  If you have any suggestions for what you’d like to see at NZIEC 2018, please email Sam Mackay, ENZ Strategic Projects Manager, at sam.mackay@enz.govt.nz. We warmly welcome suggestions for speakers, topics, session formats – and more!

  We’ll be announcing the theme of next year’s conference in November when we launch our Call for Presenters. If you’re interested in presenting at next year’s conference, please don’t hesitate to drop Sam a line and we’ll add you to the mailing list.

• Evolution of ThinkNew

  Almost four years after the launch of the New Zealand Education story, there is a need to further sharpen our value proposition for growth and impact.

  ENZ Director – Student Experience Kaylee Butters said that while ThinkNew continues to be recognised as a brand leader in the education destination field, the brand awareness of New Zealand education is still low in many of our target markets.

  “It is important that we communicate the distinctive and credible position New Zealand holds as a study abroad destination and Education New Zealand has invested over the past two years in brand research that has helped us to better understand this. 

  “It was a great opportunity to share this research journey with conference delegates at NZIEC and to get feedback on our direction for ThinkNew. We discussed the importance of ensuring we don’t undersell the New Zealand experience, especially for partners such as the English language sector.

  “We also discussed the need to ensure our education story works both here in New Zealand and for partners focussed on offshore delivery.”

  The next step will be the development of a revised brand strategy which will help us move to a distinctive position in the market that reflects our high quality education offering and New Zealand experience. 

• Connecting people to change the world

  Dr Brimmer, who is Chief Executive, NAFSA Association of International Educators, also highlighted the strong partnership between NAFSA and New Zealand as being a great way to foster support for international education.

  “Our academic ties enable us to build civil societies. International educators, including generations of NAFSANS, are part of this legacy.

  "So it is even more important that we maintain academic ties and collaborations at a time when international education is affected by global trends that have seen a dangerous rise in protectionism and a nationalist rhetoric.

  “We must acknowledge the challenges of the present, retreat is not the answer. Barriers alone will not protect us, we are part of the solution, part of a globally interconnected economy,” Dr Brimmer said.

  NAFSA has been working to ensure US campuses are welcoming for international students, especially after executive orders that instated travel bans against specific countries from travelling to the US.

  Dr Brimmer said the orders caused a great deal of uncertainty and NAFSA joined the community in opposing these orders.

  NAFSA has also been involved in a range of initiatives such as the #youarewelcomehere campaign on US university campuses and a special welcoming week in September to make international students feel welcome and safe.

  Dr Brimmer noted that both the US and New Zealand are countries that value equality, inclusion and opportunity and have a long history of shared interests and collaborations. She said fear should not stop us from pursuing these ideals.

  “NAFSA is committed to building bridges, not walls. I am confident that we will succeed in building a more global, internationally engaged global community,” Dr Brimmer said. 

• ISANA NZ professional development and scholarships

  ISANA NZ has four professional development days at the end of September and October, in Auckland, Dunedin, Wellington and Christchurch. The PD days are open to non-members as well as member institutions.

  Topics include:                           

  • Volunteering
  • Cultural intelligence
  • Mental health
  • Building intercultural literacy, skills & intelligence
  • Ensuring well-being in living contexts
  • Self-review
  • Transitions & tools

  Personnel from MBIE (Immigration) and NZQA will be presenting. Further sector updates will also be provided. Click here for more details and to register.

  Scholarships

  All new and renewed memberships of ISANA NZ (as of 30 September 2017) will go into a draw for an ISANA NZ Professional Development Scholarship of $1000 to be used in an ISANA context in 2017/2018, including for the ISANA/ANZSSA Conference.

  Members may also apply for a $1000 scholarship for attending the ISANA/ANZSSA conference in Australia, 5–8 December 2017. Applicants should email isananz@gmail.com, providing information on how this support will help them attend, the value of the conference to them and ideally an endorsement for their application from another member or from their supervisor. Applications must be received by 25 September 2017 with the successful applicant informed by 2 October 2017.

  ISANA NZ is also calling for nominations for its annual awards. Click here for details.

• International intern programme helps Kiwi exporters

  The International Markets Insights Programme, an intern programme at Victoria University of Wellington, brought together 15 international students from eight countries in Asia, the Middle East and Europe with Wellington businesses looking to export to those countries.

  The students provided the exporters with vital information about their home countries to help the Kiwi businesses break into those markets.

  Specially designed workshops were an integral part of the programme. Led by international business experts, they covered topics as diverse as digital marketing, intellectual property, export finance, and intercultural communication.

  “As well as being useful for skills and information, the workshops were a great networking opportunity for everyone involved, and they were really well attended,” said programme manager Dr Alison Kuiper.

  Japanese student Miki Akemitsu joined the Woolyarns New Zealand team, and worked with new contacts in the Japanese textile market. 

  “There’s a huge advantage in that Miki could contact people directly and speak to them in their language,” said marketing manager Jimad Khan.

  Miki also researched Japanese importing legislation and scouted important locations in the Japanese market, which Jimad said helped speed up the process of learning about the new market.

  The three-month programme was a partnership between the university and ENZ, and was supported by Wellington Regional Economic Development Agency (WREDA). 

  “International students are increasingly looking for practical work experience to complement their learning, and lift their future employment prospects,” said Sarah Gauthier, Regional Project Manager at Education New Zealand.

  “These internships were highly valued by all the students involved as a stepping stone in their career development, as well as by the companies they worked for.” 

• Events season wraps up in the Philippines

  Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said the events were a fantastic way to sign off on a successful year in the Philippines.

  “The market has not been without its challenges in 2017 but we’ve made some great progress in shifting perceptions away from a migration focus on New Zealand to promoting our world-class offering for high-value students,” said Ben.

  “Much of that has been achieved through building networks with local and international schools. Our latest series of school roadshows, in which we were joined by a number of New Zealand providers, built some strong partnerships particularly as we look to recruit the new K-12 Filipino graduates into our tertiary system.”

  ENZ also co-funded three successful agent-led fairs with Golden Summit Immigration Consultancy (Cebu), IDP (Manila) and Fortrust Education Services (Manila) with more than 25 providers attending. The feedback from all providers was very positive and the events were well attended – particularly the Fortrust fair, which attracted more than 2,200 visitors.

  

  ENZ’s Ben Burrowes with Andrea Preston (Queenstown Resort College) and Catherine Ang (Weltec & Whitireia) at Far Eastern University in Manila.

  Close to 100 local guidance counsellors and career advisors attended a training session hosted by Unitec, which included a soft-sell presentation on New Zealand’s world-class education offering.

  “This growing network of local counsellors and career advisors is proving valuable, as they  have a strong influence on prospective students,” said Ben.  

  “We’ll continue to work with them closely as we focus on recruiting a greater number of Filipino students into our undergraduate programmes.”      

  ENZ also generated some great media coverage, a highlight being an NZ Inc. media roundtable in Cebu which included David Strachan (the New Zealand Ambassador to the Philippines), Hernando Banal (New Zealand Trade Commissioner), Steven Dixon (Tourism New Zealand’s Regional Director), Catherine Albiston (Immigration Advisors Authority) and ENZ’s own John Laxon, Regional Director – South, South East Asia & the Middle East.

  

  NZ Inc. media roundtable in Cebu