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Development of new international education strategy underway
Chief Executive Grant McPherson says Education New Zealand is aiming for a strategy that offers a step change in thinking, enjoys wide support and paves the way for sustained quality outcomes for all stakeholders, especially international students.
"International education touches many parts of our country and many individuals, organisations and businesses. We want everybody to see themselves reflected in the strategy. That means casting the net wide in its development."“We are setting out to challenge and be challenged – we encourage all interested parties to be involved in strategy development.”
International student numbers and the economic value of the international education industry have grown steadily since the Leadership Statement for International Education was released in 2011.
In announcing the development of the new strategy at conference, Tertiary Education Minister Steven Joyce said that while the Leadership Statement set aspirational targets for the industry out to 2025, it is now time for a new plan that offers a clear view of the opportunities and challenges ahead, as well as an aligned strategy across government to inform and lead industry development.
Grant says that the new international education strategy is an opportunity for New Zealand to consolidate its current position and use it as a platform for future growth.
“Building sustainable growth in international education will require a diversified and innovative approach that looks to the future.
“We’re interested in rebalancing the targets across social, cultural and economic values as well as outcomes and experiences.
“While student mobility remains important, we’ll be increasing our focus on our education expertise in products and services which is an area of enormous opportunity for New Zealand.
“We are setting out to challenge and be challenged – we encourage all interested parties to be involved in strategy development.” – Grant McPherson, Chief Executive, Education New Zealand
“It’s also important that the contribution of international education to our regional communities and economies is emphasised in the strategy.”
Work is underway on planning for broad engagement with stakeholders over the next couple of months (see below to register for a workshop), followed by consultation on the draft strategy in January and February. A focus is on making involvement as straightforward as possible for industry participants through online and direct engagement.
Strategy workshops – register now
The strategy workshops are your chance to put your ideas forward and listen to the ideas of others. Please register for a workshop now at info@enz.govt.nz
Wellington, Monday 17 October – 1-4pm
Cliftons venue, Level 28, Majestic Tower, 100 Willis StreetAuckland, Tuesday 18 October – 12-3pm
Cliftons venue, Level 4, 45 Queen StreetAuckland, Wednesday 19 October – 9.30-12.30pm
Cliftons venue, Level 4, 45 Queen StreetChristchurch, Thursday 20 October – 12.30-3.30pm
Tait Communications, 245 Wooldridge Road, HarewoodTauranga, Tuesday 1 November – 10-1pm
Club Mount Maunganui, 45 Kawaka Street, Mount Maunganui
You will also shortly have the opportunity to share your ideas online. A formal consultation process will begin in mid-December.We will provide regular updates on strategy development and ways to be involved through E-News.
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School exam reform in China
The changes are part of the Guiding Opinion on Further Advancing Exam and Student Enrolment Reform at High School Level, officially released by China’s Ministry of Education. Key features of the Guiding Opinion include:
- The intention to combine the Middle School Completion Exam (Chuzhong Huikao) and High School Entrance Exam (Zhongkao) into one ‘Middle School Academic Achievement Exam’ (Chuzhong Xueye Shuiping Kaoshi).
- Middle school students (Years 7 – 9 in China) will have the freedom to choose optional subjects whose exam results will contribute to the final Middle School Academic Achievement Exam (alongside their usual compulsory subjects, for example, Chinese literature and maths).
The overarching objective of the reform is to advance students’ development by allowing them to choose elective courses to complement compulsory subjects. This reform is consistent with adjustments to Gaokao, China’s College Entrance Exam, where students have the option to choose what they want to study, and can pursue what they are good at.
Piloting of the reform is expected to begin at a provincial level from 2018 onwards, and will not affect students enrolling until then.
Rosemary An, ENZ’s Education Manager based in China, says that when these changes come into play, they will likely have some impact on Chinese students who decide to study abroad.
“The changes show an effort by China to mitigate exam burdens and to emphasise the value of all-round development. An added benefit is that if these Chinese students decide to study in New Zealand, they are likely to adapt more quickly to New Zealand secondary schooling as they will have already experienced ‘course selection’ in their home country.”
While it is still too soon to predict what this development will mean for overseas study trends, Rosemary recommends that any institutions recruiting Chinese school students should be aware of this development.
The ENZ China team will keep an eye on the progress and impact of these reforms, and share any updates as they occur.
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Asia NZ report highlights 'huge scope' for NZ ties with India
The report – India and New Zealand: Growing our connectivity – was written by Graeme Waters, a former high commissioner to India, and highlights the way New Zealand’s cultural landscape is being enriched by our growing ties with India.
Mr Waters said he was impressed how dynamic the Indian community in New Zealand was, and how it continued to grow.
In talking about education, Mr Waters said that recent issues with the Indian student market meant New Zealand authorities needed to deal firmly with students and agents who breached standards, but longer term the "answer seems simple - quality not quantity".
"The growth in the number of Indian students has been impressive, but it is now in both countries' interest to focus higher up the education value chain."
Among the individuals profiled in the report were Indian twin sisters Tashi and Nungshi Malik, who are studying sport and exercise at Southland Institute of Technology. Both sisters are accomplished outdoor adventurers including having climbed Mt Everest.
Mr Waters argued for better airline connections between India and New Zealand, which would bring more tourists and open the door to better trade connections.
He made the point that New Zealand's trade with India was only about 10 percent of our trade with China.
“It's a bit humbling to look at the stats compared to China and to realise that we're only operating at about a tenth of the level we do with China, so huge scope for advancement and lots of cultural advantages in doing so," he told Radio New Zealand.
Along with the main report, Mr Waters has also written India and New Zealand: The Ties that Bind Us, which looks at the historic relationship between the two countries.
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Letter from the CE: $4.28 billion valuation a great result
This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry, and puts us well on the way to achieving our goal of a $5 billion economic value by 2025.
This achievement belongs to our education providers for delivering high-quality education programmes, the government bodies who work together and keep student well-being at the heart of the industry, and the Kiwis who welcome young people from around the globe into their homes and communities. This is what keeps bringing students to our shores.
As we know, economic contribution is just one aspect of international education, with the social and cultural benefits (though harder to quantify) being equally important.
International education connects New Zealanders with the world in a personal and meaningful way, and provides a global perspective to our institutions and communities. International students bring a rich cultural diversity, and allow Kiwi students to learn about the world by bringing the world to them. Students are exposed to different ways of thinking and looking at things, helping them to become more outward-looking and accepting of other cultures.
Of course, international education is a two-way flow. While New Zealanders are increasingly aware of the benefits of having international students here, there is ample opportunity for young Kiwis to go out into the world and experience the benefits of international education for themselves. This, I hope, will be a growing focus for the industry.
The new valuation is a clear reflection of New Zealand’s successful approach for both providers and students. It also demonstrates that great things that can happen when we work together. Let’s keep working together for the benefit of all.
Grant McPherson Chief Executive, Education New Zealand
The Economic Impact of International Education Report for 2015/16 and its key findings can be found here.
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Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.pala@enz.govt.nz.
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Work begins on plan to grow offshore delivery
Education New Zealand is developing an international delivery plan to provide a clear and comprehensive rationale for New Zealand's involvement in the international delivery of education and training. Its findings will be integrated with the International Education Strategy, currently underway.
ENZ Industry Development Manager Adele Bryant said the plan will be comprehensive.
“It will identify and prioritise opportunities, approaches and models that will be competitive and build the best long-term value proposition for New Zealand,” Bryant said.
The Observatory on Borderless Higher Education (OBHE), in partnership with the International Graduate Insight Group (i-graduate) have been selected by ENZ to develop the plan.
OBHE is a higher education think tank with a unique remit focussed on ‘borderless’ education. Richard Garrett, Director of OBHE will lead a team of 8-9 based in the USA, UK, Malaysia, Australia and New Zealand. Some of the team members will be well-known to the New Zealand education sector including Stephen Connelly, Director of GlobalEd Services in Australia and Kyla Steenhart, Director of i-Graduate in New Zealand.
The views of interested education providers will be sought over the next three months. The plan is due to be published in May 2017.
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ENZ builds agricultural links in Brazil
The agencies were the Confederation of Agriculture and Livestock in Brazil (CNA, the Brazilian equivalent of Federated Farmers of New Zealand) and the National Service for Rural Learning (SENAR). Similar to New Zealand institutions, both agencies see innovation and technology as a key part of higher education, and value practical learning.
The CNA Technical University is focussed entirely on the agriculture sector, and has the highest evaluations from the Ministry of Education. It is now looking to partner with New Zealand education providers to internationalise their programmes. Distance learning also plays an important role at CNA.
SENAR operates in a slightly different way. Without physical classrooms, SENAR technicians take training and knowledge offsite to farms throughout Brazil, studying problems with clients directly and offering solutions and support. Technicians work with each client for two years, with the goal to make them independent of SENAR’s support. Courses can be from the most basic level such as hygiene, to management issues such as how to manage water and soil resources.
ENZ’s Senior Market Development Manager – Brazil, Ana Azevedo, says New Zealand’s reputation in the agricultural sector, combined with the practical approach of New Zealand institutions, means providers such as these are eager to build partnerships with us.
“Because CNA only offers agricultural studies, they are looking to partner with institutions who share their focus. This is where New Zealand has an advantage, as our reputation as leaders in the agricultural industry, combined with our practical hands-on education system makes New Zealand a very attractive study destination for young Brazilians in this field.”
Following the meeting, CNA has offered to contact ENZ with partnership ideas to present to New Zealand institutions. We will aim to build on these discussions in the coming months for tangible results.

Photo by Tony Oliveira/Trilux
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Regional Partnership Programme – reaching new heights
With Southland, Northland and Waikato recently joining the programme, ENZ now has 15 regions looking to develop and implement new strategies, and better tell their regional international education story.
Here’s a snapshot of the good things currently underway.
The Global Workforce project
The Global Workforce project aims to better position regions as education and career development centres, and to more effectively connect international talent with skilled employment
opportunities. This initiative will continue to expand the options for students to participate in the existing Work Ready programmes by working with government agencies and employers in sectors with future skill shortages.
Better regional data
International education is a valuable industry, and soon we’ll have the numbers to show it. Precise data will demonstrate the level of contribution that international education makes to regional economies, with clear information about value, job creation and the average international student spend per region. We expect the first round of data to be available for regional partners in early 2017.
Regional workshop
Fifteen regions were represented at the workshop, gaining new insights on destination marketing best practice.
In late November, representatives from 15 regions gathered for a two-day workshop in Christchurch.
The workshop included a presentation by ICEF (International Consultants for Education and Fairs) Asia-Pacific Vice President, Rod Hearps, on maximising engagement with agents, and the importance of destination marketing. Also on the agenda was a session on how regional organisations can collaborate with SIEBA (Schools International Education Business Association) and an inspiring presentation from Christchurch Educated on its progress to date.
Get to know your region
If you’d like to know more about New Zealand’s international education regional organisations and how you can get involved with the Regional Partnership Programme, click here.
For more information, contact Greg Scott, Programme Manager – Regional Partnership Programme
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35 Indian students received scholarships to New Zealand
Thirty-five talented Indian students have been awarded scholarships to pursue business, fashion and STEM related study in New Zealand. The scholarships are a result of the New Zealand Excellence Awards, an initiative between ENZ and all eight New Zealand universities.
The scholarship scheme was well received across India, attracting more than 100 applications from five key metro cities as well as smaller regions like Pune, Coimbatore, Gwalior, Kochi and Visakhapatnam.
After a rigorous shortlisting process, 35 outstanding applicants were awarded, 29 of who will be heading to our shores in the coming weeks for the first semester intake.
Naturally, the students are very excited to head to our shores.
“For someone like me, the New Zealand Excellence Award is a blessing, and has helped me apply for a smaller loan,” said Selva, an NZEA awardee from Chennai.
“It’s a great recognition of my experience and volunteer work, and it feels great to have that work rewarded. It is indeed an honour to receive this award and it certainly adds a lot of value to my resume.”
Jugnu Roy, ENZ’s Country Manager for India, is pleased with the positive response from the recipients, as well as the support from New Zealand universities.
“It’s a great way to not only increase the number of high value international students in New Zealand, but is also useful to build the New Zealand university profile internationally by having more Kiwi ambassadors.”
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Canterbury conference showcases the power of regional collaboration
Organised by Christchurch Educated and with major sponsorship from China Southern Airlines, it was fitting that the theme for the event was ‘Strength through collaboration and social responsibility’.
Since 2015, the Canterbury region has been supported by ENZ’s Regional Partnership Programme (RPP) in conjunction with the Canterbury Development Corporation and the Canterbury Leadership Accord. Canterbury is implementing an ambitious growth strategy that will see student enrolments soar from 11,000 to 25,000, and the economic value more than triple from $291 million to $937 million.
ENZ’s Programme Manager for the RPP, Greg Scott, said Christchurch Educated is showing how international education will contribute to an exciting future for Christchurch and the wider Canterbury region.
“International education hugely benefits our regions as an enabler of economic growth, community development, cultural diversity and global connections,” said Greg.
“Regional centres have the capacity for a wide variety of educational, social and cultural opportunities for international students. It is important that we continue to enhance value propositions for all regions across New Zealand.”

Tom Hooper, CE of the Canterbury Development Corporation
Canterbury Development Corporation’s Chief Executive, Tom Hooper, presented Christchurch’s future as a culturally diverse “city of opportunity” that attracts and retains younger, more entrepreneurial migrants. Tom also emphasised that international education is a key enabler to meet a projected skilled workforce gap of 75,000 over the next 15 years. Christchurch Deputy Mayor, Andrew Turner, opened the day by emphasising the importance of international education for the future growth and diversity of Christchurch, noting that more than 50 percent of recent skilled migrants had previously held a student visa.
During the day, participants engaged in a variety of workshops on topics such as the future of work, social enterprise in international education, design thinking, social media, agent management and panels on student wellbeing and the Code of Practice.
Bree Loverich, Programme Manager at Christchurch Educated said the conference demonstrated the strength of collaboration in Christchurch and how the rebuild is allowing their city to respond beyond recovery.
“Through our speakers and workshops, we explored global challenges and predictions of industry disruption, including automation and digital technology,” said Bree.
“The not-so-distant future will require us to innovate in order to attract a new breed of international student – collaborative thinkers and doers looking for communities of likeminded people.”

Francis Valentine, Founder of Mind Lab, presenting on the future of learning