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• Kiwi students become ambassadors in Beijing

  The students represented three cohorts from Massey University and the University Canterbury. Two of the groups were based at Peking University, while the other had been studying in Hangzhou.    

  This marks the second year in a row that PMSA groups have come together at a function at the New Zealand Embassy in Beijing.  

  New Zealand Ambassador to China, Clare Fearnley, welcomed the visitors and provided an update on the China-New Zealand relationship. Other Embassy staff, representing a range of government agencies from the Ministry of Primary Industries to the Ministry of Foreign Affairs and Trade were present to talk to students about their roles and areas of interest. 

  ENZ Regional Director North Asia, Adele Bryant, said it provided a great opportunity to encourage the students to be ambassadors for New Zealand education during their stay in China. 

  “These students are ideally placed to help raise the profile of New Zealand education, as they are great examples of the kind of students we produce – independent thinkers, and creative, innovative and skilled young people.” 

  Massey University’s Head of the School of Humanities, Kerry Taylor, also believes in the value of the programmes to students, both now and in their future. 

  “The PMSA provides an opportunity for our high academic achievers to experience first-hand the dynamism and relevance of China to New Zealand,” said Kerry.  

  “Many will come back to do more study in China or develop business links with China that will contribute to New Zealand’s prosperity.”

  

  A PMSA group from Massey University at the New Zealand Centre, Peking University. The Massey students studied an intensive Chinese Language programme at PKU.

• ENZ farewells Charles Finny

  Charles was appointed in 2011 when ENZ was first established and has led the organisation through a period of extraordinary change and growth. 
  

  Under Charles’ watch, ENZ reached the international education sector’s then target of $5 billion value seven years early. He chaired ENZ through three ministers, three Prime Ministers, two governments, and three Secretaries of Education. He approved 28 Quarterly Reports and seven Annual Reports, appeared at five Select Committee hearings and governed with 14 Board members. 
  

  “Charles has led both ENZ and the wider community through a considerable change in attitude and understanding of the broader value of international education,” said ENZ Chief Executive Grant McPherson, who added that he had met with Charles “pretty much every week for 7 years.” 
  

  “For many leaders the aim is to leave an organisation in better shape than when they arrived. I'd say, ‘Job very well done’.”  

  Charles was presented with a Māripi, a traditional, elaborately carved Māori cutting instrument made of wood, as an acknowledgement of ENZ’s respect, appreciation and gratitude.   

  Steve Maharey took up the role of ENZ Chair on 1 March. His appointment is for three years. 

• Interning in Shenzhen, China

  I’ve spent most of my life living in Auckland, so travelling to China for an internship was quite the experience. I saw an advert from Career Development and Employability Services (CDES) at the University of Auckland on Facebook, applied straight away, and was stoked to make it in.

  I was fortunate enough to secure an internship at a blockchain start-up in the city of Shenzhen, often referred to as the “Silicon Valley” of China, located in Mainland China right on the border with Hong Kong (which you can see across the harbour). My role saw me coding websites, giving presentations on video games to developers, designing, marketing and even being the face of the company at technology conferences. I learnt a lot about international business and Chinese culture – which is vastly different to New Zealand.

  

  Jack (centre) being interviewed by a journalist in Chicago, US.

  During my internship I was sent to the USA. The company had plans to expand into the Western world, so being a Kiwi who was comfortable with public speaking, my employers thought it would be advantageous to showcase just how international our business was by having me as the face of the company in America!

  I spent two weeks travelling in Las Vegas and Chicago. While in Las Vegas, I went to two blockchain conferences – one where I was given the opportunity to speak on stage on the topic of “Why should we decentralize the gaming industry?”, which is the main goal of our company. It was an incredible experience, sharing the stage with notable influencers in the industry including Gary Vaynerchuk (American-Belarusian entrepreneur) and Steve Wozniak (American philanthropist and tech entrepreneur who co-founded Apple).

  After Vegas, I flew to Chicago – one of the most impressive cities in the States. The amazing river cruise that runs through the city provides views of the great architectural history, not to mention the delicious deep-dish pizza Chicago is famous for! My company sponsored a blockchain conference, where my role was to introduce the company to potential partners as well as getting involved in the Chicago blockchain community, meeting some great people.

  "Experiencing other countries gives a wider perspective of business, as well as skills to approach tasks in a different way you might not have thought of. Moving to a foreign country is something I feel more people should do."

  The PMSA gave me the opportunity to express my independence and confidence by travelling overseas to work and furthering my knowledge and experience from what I’d learnt at university. Not to mention seeing some amazing sights throughout China!  I was lucky enough to get out of the city every other weekend, from exploring the Li River in Guilin by bamboo raft to looking over the picturesque West Lake in Hangzhou. Each place has its own unique culture and flavour. Southern China is truly beautiful, with cloudless blue skies and some amazing beach days in 30-degree weather (or hotter).

  CDES were extremely helpful throughout the whole process of planning for and heading off on my overseas internship. They made sure all the interns were comfortable travelling to China before the internship, and Catherine Stephens, the CDES manager, was always on hand to answer all my questions. Even now, they continue to help me with cover letters and CVs for job applications.

  My advice to students looking at internships is to look at overseas opportunities. Experiencing other countries gives a wider perspective of business, as well as skills to approach tasks in a different way you might not have thought of. Moving to a foreign country, especially one where you don’t speak the language and that has a vastly different culture to your own, is something I feel more people should do. At first it can feel daunting but when you embrace it you will absolutely love it!

  I’m so grateful for this opportunity and am now filled with a thirst to continue to learn about other cultures, as well as to keep up my Mandarin. And I’d like to go back to China again to visit the friends I made while I was there.

• Global conference puts spotlight on student employability

  More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.

  This will be the first time the conference is held in Australia or New Zealand.

  “We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.

  “Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study. 

  “The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”

  A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.

  Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.

  ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.

  “We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.

  The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.

  Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”. 

  “The GIC plays an integral part in exploring past, present and future trends,” said Brett. 

  “This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”

  The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.

  Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.

  Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org

• Vietnamese alumni promote New Zealand education

  Van Banh, ENZ’s Market Manager for Viet Nam, said this was the first alumni event co-hosted by ENZ and the New Zealand Embassy, and was a great chance to recognise alumni and explore how ENZ can work with them to promote New Zealand education in Viet Nam.

  “Many of them remain champions of New Zealand education offerings, and in Viet Nam, they are very high profile among prospective students. Vietnamese students here really look to speak to our alumni, so it is crucial that ENZ leverages the alumni network to profile New Zealand’s education.”

  “For this reason, we always invite our alumni to attend education fairs to answer enquiries about life and study in New Zealand. Their anecdotes and experience really make an impact on the minds and dreams of prospective students.

  “The alumni themselves see these kinds of events as an excellent opportunity to network and exchange ideas for building up a New Zealand-educated community in Viet Nam.”

  At the event, Wendy Matthews, New Zealand Ambassador to Viet Nam, spoke about the important role of alumni and the value of cultivating long-term global connections.

  

  New Zealand Ambassador to Viet Nam, Wendy Matthews.

  Three alumni in attendance, Phong Ngo (Victoria University of Wellington), Van Nguyen (Otago University) and Thu Trang (Victoria University of Wellington) are giving back by setting up an association for New Zealand alumni in Viet Nam and helping prospective students keen on pursuing education in New Zealand.

  ENZ’s Viet Nam team will be running an Alumni Advocacy Campaign in October/November this year. It will feature Vietnamese alumni’s success stories and will also include ENZ-facilitated workshops and one-on-one consultation sessions for prospective students to learn from alumni.

  Approximately 2,500 Vietnamese students studied in New Zealand in 2017, the majority at university level.

• ENZ Regional Partners Workshop lands in Queenstown

  This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.

  Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.

  “ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.

  “Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”

  The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.

  Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.

• Kiwi mobility in the GIC spotlight

  Brett Berquist, University of Auckland Director International, says while New Zealand counts 4.5 million people onshore, another 15% of Kiwis reside abroad. 

  “New Zealanders travel – for work, for study and for the joy of it. The Kiwi cultural phenomena of the ‘Big OE’ is a key part of this international experience.

  “In particular, New Zealand university graduates have among the highest mobility rates in the world. One in three domestic university graduates are overseas within seven years of graduation, and 41% of doctoral graduates are on their OE within five years of graduation, according to the Ministry of Education.  

  “Traditionally, the OE has been a post-graduation undertaking, but we see that the current generation is keen to begin their OE during study and are particularly driven by employability outcomes. Most Kiwis then return to our shores with new skills and experiences to contribute to our community and economy.”

  In 2017, the University of Auckland received more than 400 applications for 10 eight-week internships in Mumbai, India. Since then, more than 100 students have participated in global internships enabled through ENZ’s Prime Minister’s Scholarships, or self-funded. 

  “Demand is growing for global internships among our students. They understand the value of work-based learning opportunities and increasingly can see the connection to international experience also,” said Brett.

  This increasing interest in offshore learning experiences is encompassed in goal three of the New Zealand International Education Strategy – global citizenship.

  New Zealand representatives from the University of Waikato, Canterbury University, Victoria University of Wellington, Auckland University of Technology and the University of Auckland will present at the GIC on their own experiences in growing participation in global internships, including perspectives from student participants.

  These sessions will enable conference delegates to learn more about how New Zealand is engaging with global internships through analysis and case studies of different models for work-integrated learning being implemented across the country.

  The 2019 Global Internship Conference will take place on 2-5 July, bringing together more than 300 delegates from around the world to discuss integrating employability and internships with study. 

  To register or to find out more about the GIC, click here.

• New Zealand alumni mentor prospective students in Korea

  On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.

  ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.

  The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.

  “The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.

  ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.

  “The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.

  “It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”

  Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.

  

  Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.

  The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.

• E-News content refresh coming soon

  The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.  

  By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.

  ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.   

  “We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.

  “With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”

  The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.

  The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.  

• Massey and Education New Zealand collaborate on digital marketing service

  How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.

  EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.

  This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.

  Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.

  “We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”

  Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.

  EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.

  ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.

  “The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”

  The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.

  If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.