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ENZ reflections on NZIEC KI TUA 2024
ENZ’s Acting Director International, Ben Burrowes summed his experience up succinctly and said....
“As always, I found the conference to be an awesome opportunity to connect face-to-face with my colleagues and friends across the sector. It was hugely helpful to discuss (in-person) their areas of focus and how we can continue to align ENZ’s International team’s work alongside them”.
General Manager Sector Services Sahinde Pala with international student Ibuki Nishida.
General Manager Sector Services, Sahinde Pala, said....
“It was wonderful to see so many colleagues from across the global international education sector connecting with each other over the 2 ½ days of NZIEC KI TUA. Attendees and speakers brought a global approach to thoughts and reflections and was a reminder of the environment within which we’re working. The extended networking breaks saw much cross-sector collaboration and sharing of good practice.
“The attendance and speech by the President of India, Smt. Droupadi Murmu, was a great honour – the President reflected on the importance of international education for communities as well as the individual, how transformative education has been for her during her life, and the value of Indian international students in NZ,” said Sahinde.
“Dr Fanta Aw was a crowd favourite, with her reflections on the complimentary nature of international education alongside domestic education and the opportunity for us to collaborate globally given the societal value it brings to our communities and countries.
“My absolute highlight is always the student speakers, who threw down the wero (challenge) to delegates to keep focused on the importance of striving to deliver an excellent student experience,” Sahinde added.
I’m really proud of the whole ENZ whānau who collaborated to put on yet another successful NZIEC KI TUA”.
ENZ’s General Manager Sector Engagement, Innovation and Growth, Wendy Kerr (pictured second from left) said that attending NZIEC was incredibly energising.
“I was impressed by our teams combined approach to developing new areas for high value growth. Adrian Hirst, ENZ’s Director of Marketing, spoke passionately about the challenge of standing out in the competitive international education market. His words resonated with me: “In a sea of competing destinations, it’s increasingly difficult to stand out.” It really made me think about the importance of creating a unique identity that speaks to prospective students and their families," said Wendy.
"Christina Gomes, our Director of Innovation and Growth, shared an exciting framework that aligns global demand with New Zealand’s strengths. I was particularly drawn to her insights on the agri-food sector, which highlighted New Zealand's expertise and global reputation. This provides an anchor to develop our unique identity and secure additional learners by targeting a new segment".
Wendy added, "Tim Brown introduced a new “mixed reality” tool designed to immerse prospective students in the New Zealand agri-food systems career opportunities and study experience".
"I left the conference feeling energised and hopeful about these initiatives, knowing they could accelerate how we attract additional international students and showcase the incredible opportunities that New Zealand offers. It was a reminder of the exciting future ahead for our education sector!" -
NZ Education Fair in Bangkok sets record for provider attendance
‘Tis the Season for international education events in Thailand and the increasing numbers of providers and agents is testament to the popularity of New Zealand as a study destination amongst Thai students. The series of events held from 30 August to 2 September included an agent seminar, the Bangkok Education Fair and then mini fairs held in Chiang Mai and Chonburi.
The agent seminar was attended by 108 education agents from 79 companies, including a significant number of new agents. Education New Zealand Manapou ki te Ao’s (ENZ) Thailand Team delivered a presentation that covered insights into New Zealand’s brand health as a study destination and the current landscape of the Thai student market. Updates were well received, with feedback indicating that the majority of attendees were either satisfied or extremely satisfied with the content and the networking opportunities provided. This positive response underscores the value of agent engagement in Thailand.
Agent one one-on-one meetings with Avondale College.
The Bangkok Education Fair, held on 31 August, saw the largest number of education providers in attendance in ENZ’s history. ENZ’s Market Manager for Thailand, Chortip Pramoolpol said that there were 79 representatives from 60 institutions, including all eight New Zealand universities, 44 schools, vocational institutions, private training establishments, and English language providers.
“The fair attracted 1,460 visitors, offering students and parents an excellent opportunity to connect directly with education providers.
“Prospective students and their families engaged in one-on-one discussions about New Zealand’s academic programs, student life, and pathways to success. The event garnered positive feedback, with 84% of surveyed sector representatives reporting satisfaction or extreme satisfaction with the fair,” said Chortip.
Prospective students talk to Nicki Sephenson about study opportunities at Mountain View High School in Timaru.
At the opening ceremony, New Zealand Ambassador Jonathan Kings presented the Alumni Hall of Fame Awards. These annual awards honour alumni who have achieved notable professional success, gained significant social recognition, and positively contributed to promoting New Zealand as a premier study destination.
New Zealand Ambassador Jonathan King (centre) and the former Interior Minister of Thailand, Purachai Piumsomboon (centre right) with ENZ‘s Jaruwan Pongiaruwat (second from left) and Chortip Pramoolpol (second from right). They are pictured with the Alumni Hall of Fame awardees and KOLs.
ENZ also organised a special seminar featuring three distinguished guests. Purachai Piumsomboon, the former Interior Minister of Thailand, spoke about his experience sending all three of his children to study in New Zealand from primary school through university. Additionally, Peterpan and Lilly Nichapalak, two influential figures with nearly one million followers, shared their personal stories about how studying at New Zealand high schools positively transformed their lives.
In the lead-up to the Bangkok fair, ENZ organised a series of events aimed at expanding outreach to Thai students. From August 27 to 29, ENZ conducted a school roadshow across six schools in Chonburi, delivering information sessions about studying in New Zealand. A notable highlight of the roadshow was a simulated classroom experience hosted by a New Zealand school, allowing Thai students to get a taste of the New Zealand education system firsthand.
Dr. Jane Berry from Avondale College demonstrated NZ simulated classroom for Thai students to easily understand the interactive Periodic Table.
Following the main fair, a mini fair was held on 1 September in Chiang Mai and Chonburi offering another chance for prospective students and parents to interact with New Zealand education providers. The event series concluded with a final visit to two more schools on September 2, also in Chonburi and Chiang Mai. These additional events emphasised ENZ’s commitment to engaging with students beyond the main fair, fostering strong ties with schools, agents, and prospective students in the surrounding Bangkok region.
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NZ-GRADS scholars come together at annual science meeting
The NZ-GRADS programme awards scholarships to students from developing countries who are passionate about researching topics related to greenhouse gas emissions from agriculture systems, primarily livestock. The scholarship programme is funded by MPI and managed by Education New Zealand Manapou ki te Ao (ENZ).
The seven scholars were supported to travel to Wellington by MPI, while ENZ organized the travel and scholar engagement for the day. This event not only allowed scholars the opportunity to hear cutting-edge research relevant to their own fields, but to also to connect with each other, and fellow scholars and researchers. The scholars are currently studying towards their PhDs across the motu at the University of Auckland, Massey University, the University of Waikato, the University of Otago and Lincoln University.
ENZ Director Scholarships Carla Rey Vesquez said getting the scholars together in-person enabled lively discussion between the scholars and attendees.
“I was delighted to witness the excitement and ideas emerging from the conversations. The NZ GRADS scholars are a vibrant group of people dedicated to creating a greener future both in New Zealand and back home.
“Attending in-person was critical in cementing their understandings of research in their own fields and the wider science community in New Zealand,” she added.
The event was very well received by scholars, with Kirill Bogdanov commenting “this was an excellent experience to be around people who support science and especially listen to the questions they asked - it is valuable to know what the investors expect from your research.”
“New Zealand is giving me a marvellous opportunity to perform high-quality research, communicate with interesting people, and be on my own adventure in a land far, far away,” he added.
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From the CE: Ki te Ao - To the World
Tēnā koutou katoa
This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive.
It has been a privilege to lead ENZ since November 2023. Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.
It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade. We are working alongside our major export agencies, and collectively working to find solutions.
The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand. Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.
Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.
I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.
Kei ōu ringaringa te ao.
The world is yours.
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao -
Insights for PTEs & ELS on how to better attract students from China
In June, participants from Private Training Establishments (PTEs) and English Language Schools (ELS) in New Zealand were invited by Education New Zealand Manapou ki te Ao (ENZ) and the North Asia Centre of Asia-Pacific Excellence (CAPE) to attend a workshop looking at opportunities in China. The workshop was called “"Navigating the new dynamics of Chinese overseas students seeking to study with PTEs and English Language Schools."
Participants from PTEs and ELS at the June workshop co-hosted by ENZ and North Asia CAPE.
Following the conclusion of the workshop, a report was commissioned by North Asia CAPE and facilitated by ENZ, with Shanghai-based market research company China Skinny conducting an in-depth exploration of key topics discussed during the event.
The report, ‘Insights for New Zealand’s English Language Schools and PTEs to better attract Chinese students’, was launched at an event at ENZ’s Auckland office in September with participants from PTEs and ELS. Mark Tanner, founder and managing director of China Skinny presented the report putting a focus on:
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Building awareness of your institutions with your Chinese target audience.
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Considerations for PTEs and English language schools.
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Examples of how other institutions are marketing to their target audiences in China, with an accompanying checklist.
Richard Kensington, Principal of Academic Relations at UP Education, attended both the workshop and the report launch.
He said, “These initiatives by ENZ provided useful insights into Chinese students considering overseas vocational education, including some we were not previously aware of.
"It also reminded us of the significant potential in China’s vocational education market. We need to explore new, innovative ways to recruit students, rather than just relying on traditional methods,” continued Richard.
The report is based on insights drawn from a survey of 700 vocational and language school considerers and interviews with eight education agents in China. A copy of the full report can be found here - Insights for NZ's ELS & PTEs to better attract Chinese students.pdf
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New Zealand-China Early Childhood Education Symposium to be hosted in New Zealand for the first time
The fifth annual New Zealand-China Early Childhood Education Symposium – themed around digital transformation in early childhood education – is set to take place at Te Whare Wānanga o Waitaha | University of Canterbury (UC) in Christchurch on 3 December.
This is the first time that the symposium will be hosted in New Zealand.
A 31-strong delegation from China across 21 universities, schools, kindergartens and government agencies will attend the event.
Co-organised by Education New Zealand Manapou ki te Ao (ENZ), the China Center for International People-to-People Exchange (CCIPE) of the China Ministry of Education and UC, the symposium will see at least 25 presenters and 80 attendees from New Zealand and China present on a range of topics related to digital transformation in early childhood education. Audiences in New Zealand and China will also attend the symposium virtually.
Broad topics this year include emerging opportunities and challenges of artificial intelligence in teachers’ work in early childhood education, the use of digital technologies for early childhood education assessment, and digital transformation for communication and collaboration with families.
The event aims to foster academic exchanges and cooperation in early childhood education between New Zealand and China.
In June, during the visit by Chinese Premier Li Qiang and Education Minister Huai Jinpeng to New Zealand, UC signed a partnership agreement with the CCIPE at the New Zealand-China High-level Education Forum in Auckland. UC is also a current New Zealand-China Tripartite Partnership Programme recipient with two Chinese partners, Shanghai Normal University and Qufu Normal University, around early childhood education.
ENZ Acting General Manager International Ben Burrowes said the symposium highlights the long and fruitful bilateral engagement between New Zealand and China across a number of education areas.
“I am delighted to have New Zealand host the event for the first time. We have seen the symposium grow and go from strength to strength over the last five years and nurture relationships between our early childhood education providers.
“I look forward to hearing from presenters across the education landscape in both our countries sharing insights on digital transformation in early childhood education,” Burrowes said.
The University of Canterbury is honored to be the first tertiary institution in New Zealand to host the symposium, says Professor Joce Nuttall, Executive Dean of UC’s Faculty of Education Te Kaupeka Ako.
“As a university committed to future-focused education and the creation of meaningful local and global impact, the symposium is an invaluable opportunity for UC to engage in discussions with peers across New Zealand and China on the future of early childhood education between our two countries.”
Since 2020, the New Zealand-China Education Symposium has explored a rich range of themes and inspirational presentations on early childhood education, including exploring best practice for developing high-quality early childhood education teachers, and sustainable development in early childhood education and care.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
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From the CE: Going for growth
Kia ora koutou,
The month of February has seen several important announcements.
Firstly, we received confirmation that the Minister of Education, Hon Erica Stanford, now has responsibility for international education and Education New Zealand.
Minister Stanford is also Minister of Immigration and the Lead Coordination Minister for the Government’s Response to the Royal Commission’s Report into Historical Abuse in State Care and in the Care of Faith-based Institutions. We are looking forward to working closely with our new Minister to advance her priorities for ENZ and international education.
The Government also announced its economic growth plan, Going for Growth: Unlocking New Zealand’s potential. International education is a key plank in the Government’s economic growth agenda and it is one of New Zealand’s major export revenue generating sectors – one that generates jobs, supports the labour market, attracts and retains global talent, and enhances New Zealand’s international relationships. As a sector, international education contributed $3.34 billion in value to the New Zealand economy to the year ending June 2024.
Continuing that theme, economic growth is the focus of the Prime Minister’s visit to Viet Nam this week. Our brand health research has identified Viet Nam as the fastest growing market for awareness of New Zealand as an education destination. International education is a central feature of the mission, which has strong provider representation. I’m looking forward to participating and will be sharing some insights in my next column.
This month we were delighted to welcome Dr Ron Xavier as ENZ’s new Regional Director Greater China and Counsellor Education. Ron joins us from the Ministry of Business, Innovation and Employment where he was the Science and Innovation Counsellor. Ron has worked in China for over six years and has previously been involved in prime ministerial visits and Chinese ministerial visits to New Zealand. I had the pleasure of meeting Ron when I was in China late last year and know he will be a great addition to our team in Beijing.
Whakapau kaha ki te whai i te ao hurihuri
Be strong in pursuing the ever-changing world.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao -
US roadshow sparks interest in New Zealand universities
Education New Zealand Manapou ki te Ao (ENZ), together with Victoria University of Wellington, Lincoln University, the University of Auckland, and the University of Otago recently completed a successful tour of high schools across Hawaii. The aim? To inspire local students to think of New Zealand not just as a beautiful place to visit, but as a world-class place to study.
Across a week-long series of classroom presentations, university fairs, and dedicated sessions for school counsellors, the New Zealand delegation engaged directly with more than 300 students and families and connected with 25 high school counsellors.
Representatives from New Zealand universities talking to students and their parents about their study offering.
Director of College Counseling at Le Jardin Academy, Scott Liedtke, said face-to-face conversations are powerful.
“When New Zealand educators come to Hawaii, it helps demystify studying overseas. Students and families can ask questions directly about cost, safety and credit transfer, and hear answers from the source,” he said.
ENZ also partnered with the New Zealand Consulate in Hawaii to host two events for local school counsellors. A breakfast at the New Zealand Chancery and a brunch at the Consul General’s residence allowed for deeper discussions and relationship-building within the education community.
Dan Cairns, Administration Manager at the New Zealand Consulate, described the events as more than just informational.
“Each gathering was designed to reflect different kaupapa, from celebrating international education to acknowledging our shared Polynesian connections – these moments created space to build people-to-people ties that go far beyond the classroom,” he said.
The impact of the roadshow was immediate. Each of the attending universities reported that at least two students had begun applications to study in New Zealand.
Director of Engagement, North America, DuBois Jennings said for ENZ, the roadshow represents a step towards long-term engagement in a region with shared cultural values.
“The clear appetite for New Zealand study options, shows there is real value in continuing and expanding this mahi,” he said.
Scott Liedtke echoed that sentiment. “New Zealand feels like a home away from home for many of our students. With its island lifestyle, cultural familiarity, and globally recognised education, it’s a natural fit,” he said.
“Here in Hawaii, we say the ‘coconut wireless’ — word of mouth — is strong. Once a few students head to New Zealand and love it, that news spreads fast,” Scott added.
For New Zealand study providers looking to find out more about the Hawaiian market, you can contact DuBois Jennings directly via email: dubois.jennings@enz.govt.nz
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Busy season for international education in India
The week after Prime Minister Christopher Luxon’s trade mission to India, Education New Zealand Manapou ki te Ao (ENZ) hosted the New Zealand – India Education Connect 2025 and flew the flag for higher education in New Zealand at the Asia Pacific Association for International Education Conference 2025 (APAIE).
New Zealand – India Education Connect 2025
ENZ hosted the New Zealand-India Education Connect focused on NZ universities strengthening academic and research partnerships with India. The event coincided with APAIE 2025 and was designed to align with India’s National Education Policy 2020 and support the Viksit Bharat 2047 vision.
H.E Patrick Rata welcoming attendees of the New Zealand-India Education Connect.
The inaugural session at the Connect event served as a valuable platform to provide an update on the recent high-level bilateral engagements between New Zealand and India during the Prime Minister's visit. It also highlighted the continued prominence of education as a key theme across these discussions.
The event started with high-level bilateral updates by New Zealand’s High Commissioner to India, Patrick Rata, followed by an education overview by ENZ’s Chief Executive, Amanda Malu. Immigration New Zealand also attended and provided a market update as well as conducted a workshop with a selection of Indian education agents.
The programme was strategically designed to provide university representatives with expert intelligence and insights to support the development of their India engagement strategies, aligning with the evolving priorities and demands within the Indian context.
Panel discussions featured senior government officials and sector leaders, who shared perspectives on the increasing significance of deepening education sector collaboration between New Zealand and India. They also highlighted the opportunities presented by India’s National Education Policy 2020 to further strengthen these bilateral ties.
Following the New Zealand – India Education Connect programme and ahead of APAIE, ENZ hosted its NZ Networking Reception which was attended by more than 100 guests.
APAIE 2025
Running in tandem with New Zealand-India Education Connect, ENZ coordinated the New Zealand pavilion at the 2025 APAIE Conference, held in New Delhi from 24-28 March.
The pavilion featured 11 NZ institutions including, all eight New Zealand universities alongside representatives from the Southern Institute of Technology, Whitecliffe College, and Ignite Colleges. The pavilion also had in-attendance key representative from Immigration New Zealand to support providers and stakeholders.
This is the first time APAIE has been held in India that resulted in phenomenal engagement from Indian stakeholders, especially coinciding with this year’s theme on ‘Cultivating Global Citizens for the Future: The Higher Education Imperative in the Asia Pacific and Beyond’.
New Zealand featured strongly across eight panels, with ENZ Chief Executive Amanda Malu contributing to three panel discussions on Indigenous Perspectives in the Internationalisation of Higher Education; a regional update from New Zealand and Laos; and National Strategies for International Education: Three Perspectives from Asia-Pacific. The wider New Zealand speakers led critical conversations on international collaboration, indigenous knowledge, and sustainable education practices.
Director of Engagement for India, Jugnu Roy, said the New Zealand pavilion was buzzing across the three days of the conference.
“APAIE 2025 was an incredible opportunity to connect with global colleagues, exchange ideas, and gain fresh perspectives on the future of international education. The conversations offered plenty of inspiration and practical insights to take away,” she said.
APAIE aims to advance education through enabling greater cooperation between institutions to enrich and support international programmes, activities and exchanges; and to promote the value of international education within the Asia-Pacific region.
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Announcing the recipients of the Welcome to New Zealand Scholarships
The initiative was warmly received across Germany, Italy, and France, where it was promoted with the goal of encouraging students to experience the world-class education and unforgettable lifestyle that New Zealand has to offer.
As part of the campaign, we offered four scholarships, each valued at 5,000 EUR to go toward tuition fees at New Zealand secondary schools or tertiary institutions. These scholarships were designed to support talented and passionate students on their journey to study abroad.
A key highlight of the campaign was our collaboration with Air New Zealand, who will generously sponsor return flights for the scholarship recipients. Their support played a pivotal role in making the dream of studying in New Zealand even more accessible for the winners.
The scholarship attracted over 200 applications – with a majority coming from Germany, followed by Italy and France.
During the campaign period, there were 19,965 total views on the Welcome to New Zealand Scholarship page on the Study with New Zealand website.
The campaign generated 172 lead enquiries to New Zealand providers (118 enquiries from Germany, 47 enquiries from France and 7 from Italy). These enquiries are sent straight on to the education providers so they can directly engage with the prospective student on their study interests.
Meet the recipients
Germany
The scholarship winner from Germany is 16-year-old Manuel Fink, from Unterhaching (near Munich).
Manuel will be heading to Te Puke High School, where he’ll immerse himself in both the academic and cultural experience of studying in New Zealand.
A passionate advocate for New Zealand and its education system already, Manuel has his sights set on becoming a pilot — ideally flying for Air New Zealand one day!
Our tertiary scholarship recipient from Germany is currently finalising their enrolment, and we look forward to announcing their name once the process is complete.
Italy
Our Italian scholarship recipient is 16-year-old Lea Sagliaschi from Milan. Lea will be attending Selwyn College and is full of excitement for what she describes as a “once-in-a-lifetime adventure” in Aotearoa New Zealand.
Unfortunately, no recipient could be selected from France this year due to a lack of eligible applications — however, the ENZ Europe team remains committed to engaging with prospective students in the French market and looks forward to stronger participation in future campaigns.
ENZ Associate Director of Engagement Europe, Olga Elli, said the campaign raised great awareness of New Zealand’s education system in European priority markets and opened the door to new experiences and opportunities for winners.
“We look forward to building on this momentum and continuing to share the unique value of a New Zealand education with European students and partners,” she said.
