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ENZ leads NZ university delegation to the Middle East
From 29 April to 8 May, Education New Zealand Manapou ki te Ao (ENZ) led an education delegation, involving four New Zealand universities, to Oman, the United Arab Emirates (UAE) and Saudi Arabia.
Across the region, the delegation visit focused on engaging with government agencies to promote New Zealand as a study destination for scholarship students, as well as meeting with agents and presenting to self-funded students looking for opportunities to study abroad. In Dubai, New Zealand universities visited international schools that offer strong student recruitment opportunities with expatriate students.
In Oman, the focus was on promoting the New Zealand education offering at the Global Higher Education Exhibition (GHEDEX) in Muscat. ENZ’s pavilion with the University of Otago, the University of Waikato, the University of Auckland, and Massey University attracted strong interest from well-qualified students and their parents, and government and institution representatives.
In Riyadh, the delegation visited Princess Nourah bint Abdulrahman University (PNU) with representatives from the University of Waikato and Massey University to explore institution partnerships. PNU is a women’s university with 50,000 students (57 percent studying STEM subjects) and its own metro system. The university is interested in broad cooperation agreements covering study abroad, joint programmes, exchange, and PhD, particularly in the areas of renewable energy, computer science, digital media, and sports.
The New Zealand delegation with the Director of International Cooperation and Director of Strategic Partnerships at Princess Nourah Bint Abdulrahman University in Riyadh
Saudia Arabia has a new Custodian of the Two Holy Mosques scholarship programme that aims to send 70,000 students to top-ranked universities by 2030. In the UAE, ENZ met with the Scholarships Office of the Presidential Court in Abu Dhabi to discuss New Zealand as a destination for this prestigious programme. Approval of New Zealand universities by government agencies in Saudia Arabia and the UAE would have a positive impact on New Zealand’s engagement with other government ministries and funding bodies in both these countries as well.
ENZ’s Regional Director Americas, Middle East & Europe, Amy Rutherford, said this delegation visit was a valuable opportunity to engage with senior education officials in Riyadh on this new scholarship programme as well as exploring institution-to-institution partnerships.
“We have emphasised to Saudi officials New Zealand universities’ areas of expertise that align with the subjects set out under the programme. However, getting New Zealand onto the Saudi Arabian government’s list for scholarships will take regular and persistent engagement from NZ Inc partners and education institutions,” Amy said.
“The approval of New Zealand education providers [on the list] would be an important signal of the high quality of New Zealand education and potentially support our involvement in other areas of government funding, such with the National Institute for Education and Professional Development, the Technical and Vocational Training Corporation (TVTC), or the Ministry of Culture and the Ministry of Tourism.”
ENZ’s Senior Advisor, Middle East and Europe, Bronwyn Shanks, said the delegation visit was a good opportunity to grow vocational education links and reengage with New Zealand alumni in the region.
“As Saudi Arabia works to diversify its economy and upskill its population in line with Vision 2030, there are clear opportunities for Te Pūkenga. There is a cooperation agreement on the table with TVTC, and the new Wa’ed scholarships pathway is focused on vocational education and training.
“We engaged with many New Zealand alumni who were very positive about their experiences in New Zealand and the opportunities a New Zealand education has created for them. The real excitement recently has been around Rayannah Barnawi, the first Arab woman to go into space, who is a University of Otago graduate,” Bronwyn said.
Read more about University of Otago graduate Rayannah Barnawi
The New Zealand delegation with Ambassador Richard Kay and Second Secretary Jess Minehan-Fitzgerald from the New Zealand Embassy in Abu Dhabi, with officials from the Scholarships Office at the UAE’s Presidential Court
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What's new in IntelliLab
The visa dashboard has a new look, and now uses valid student visas (VSV) as the lead indicator for student numbers, as VSV is less influenced by external factors such as multiple visas for one student. First time student visas (FSV) is the other key indicator, which reveals the number of new students choosing to study in New Zealand.
More in-depth visa information is now available through IVY, the interactive visa tool. IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information.
The interactive enrolments tool TED (The Enrolments Data) has also been updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider’s location. However, the top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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Latest insights on international education
The Insight Story March 2022 is the latest snapshot of international education from Education New Zealand Manapou ki te Ao.
This fourth issue includes research, insights and trends on:
• our top source markets
• other English-speaking international student destinations
• student visa numbers
• international student experiences
• transitions from secondary to tertiary study in four priority Asian markets.
Do you know, for example, which countries are most interested in our Study with New Zealand website?
Or how students from Japan rate the value for money and cost of living in New Zealand, and their overall experience here?
Or which nationalities have the highest number of student visas granted in other English-speaking international education markets?
Or how positively international students rate their experience in New Zealand, and how international student experience at New Zealand universities compares with the global benchmark?
To find the answers to these questions and more, read The Insight Story and sign up for future issues, on the IntelliLab website.
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International student enrolments continue upward surge
“Enrolments are steadily rising to pre-pandemic levels, with 2024 enrolments (83,425) now at 72 percent of 2019 totals (115,705).
“New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our midst. International education boosts our economy, creates business opportunities, fuels innovation, and delivers essential cross-cultural skills for a more connected world.
“This sustained growth highlights the international education sector’s progress towards achieving the Government’s Going for Growth Plan goal of doubling the export revenue from international education by 2034.
“Universities and government-funded private training establishments (PTEs) are close to matching 2019 enrolment numbers. We are seeing enrolments grow across universities, schools, Te Pūkenga/NZIST, government-funded PTEs, and English language schools subsectors. In 2024, the strongest year-on-year growth was seen at government-funded PTEs (+59%) along with primary (+53%) and intermediate (+32%) schools.
“Universities saw 33,485 total enrolments, schools had 18,350 enrolments, while Te Pūkenga/NZIST and government-funded PTEs each had 10,270 and 10,185 enrolments, respectively.
“More international students are now enrolled for master’s study programmes in New Zealand. Between 2023 and 2024, there has been a 68% increase in master’s enrolments, with 14,695 international students in 2024, up from 8,740 in 2023. This is an 85% increase compared to 2019 when we had 7,945 enrolments for master’s study.
“The overall rise in enrolments at the national level is underscored by a diversity of regions leading strong growth from 2023, including Waikato (+50%), Hawke’s Bay (+44%), West Coast (+185%) and Gisborne (+156%). The Waikato region is notable in that it has seen significant growth across multiple subsectors: universities, Te Pūkenga/NZIST, government-funded PTEs and schools.
“China and India remain the top two source markets for international student enrolments with 34% and 14% enrolments respectively, followed by Japan (9%), South Korea (4%), Thailand (3%), United States of America (3%), Germany (3%), the Philippines (3%) and Sri Lanka (3%),” Malu says.
More information on enrolment numbers can be found here.
Note: All numbers are current as at 1 April 2025. Full numbers have been rounded to the nearest five. One individual may enrol more than once.
Government-funded PTEs are PTEs that receive government student funding for learners who are defined as domestic students under the Education and Training Act 2020 (note that PhD and exchange students are defined as domestic students under the Act).
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
About Education New Zealand Manapou ki te Ao (ENZ)
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 82 staff in 14 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Wānanga, private training establishments, New Zealand Institute of Technology/Te Pūkenga, and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Japan-New Zealand education ties strengthen with growing collaboration
Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.
Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.
“By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.
“We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”
It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.
“With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”
The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.
“We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”
Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.
The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.
Find out more in the NZIEC 2019 programme.
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High level of interest in PM's Scholarships
“We’re particularly pleased in the level of interest, given outbound mobility has been paused since March 2020,” says ENZ’s Global Citizenship Manager Carla Rey Vasquez.
“Since the Prime Minister’s Scholarships reopened earlier this year, we’ve also tried hard to reach a wider range of people than previously.
“In this latest round, 17 percent of applicants are Māori while the age range is from 18 to 66 years old. We want to continue achieving greater diversity and inclusion, so that a wider range of people can have an international education experience, and the opportunity to develop their global citizenship skills and learn more about the language and culture of partner countries.”
The majority of applications (110) were for Prime Minister’s Scholarships to Asia, with South Korea the most popular destination country. Prime Minister’s Scholarships to Latin America received 55 applications, and the top destination country is Colombia.
An extra step in selecting the final recipients has been introduced this year. If they are shortlisted, applicants will be given 10 days to respond to four additional questions seeking more detailed information about their proposed programme.
Completed applications will then be considered by the selection panel, which is due to meet in late October.
The current Prime Minister’s Scholarships round is for individual applicants, following the first round that awarded scholarships to 30 groups in July.
For more information about the Prime Minister’s Scholarships, please visit the scholarships website.
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Summer in Aotearoa New Zealand – Explore, have fun and stay safe!
Education New Zealand Manapou ki te Ao (ENZ) is supporting students to explore New Zealand this summer with an emphasis on staying safe during their holiday break.
NauMai NZ has dedicated pages on outdoor safety, water safety, road safety and the New Zealand climate, supporting students to prepare for their activities over the summer. NauMai NZ also has information on the cities and regions of New Zealand, along with recommendations of things to do and see and how to get there.
ENZ reminds students to keep themselves safe from scams. If students have lost money in a scam or have been the victim of an online scam where threats have been made against them, they can contact the NZ Police who are here to help. Phone 105 or report online.
Summer is a great opportunity to take a break from study and find time to relax and explore our beautiful country. There is plenty to see and do in New Zealand but students can also take steps to stay safe, wherever they are and whatever they are doing. NauMai NZ is here to help them.
Happy summer holidays!
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Announcing closing plenary speaker for NZIEC KI TUA 2024
Drawing on his experience leading health care organisations and the health system in Aotearoa New Zealand, including during periods of significant change and uncertainty, Sir Ashley’s closing plenary session will focus on how to lead effectively now and in the future. He will talk to NZIEC KI TUA delegates about ‘leading through change and uncertainty’.
“We live in an increasingly volatile, uncertain, complex, and ambiguous world, which needs leaders to be agile and adaptable who can lead using different approaches than what we have used in the past. I am looking forward to speaking at NZIEC KI TUA on how we can lead in a world of rapid change and complexity,” Sir Ashley said.
Lead with Stories workshop by Jehan Casinader
Award-winning journalist and speaker, Jehan Casinader, will run a workshop, Lead with Stories at NZIEC KI TUA on 7 August. Casinader has spent 15 years telling compelling stories that resonate with people from all walks of life. He has a thorough understanding of New Zealand’s international education sector – and a degree in public policy.
Casinader says storytelling makes global influence possible.
“As New Zealand revives its international education sector, leaders and organisations will work harder than ever to engage the hearts and minds of students and partners around the world.
“However, in an increasingly noisy digital world, it’s harder to grab people’s attention.
"Traditional marketing no longer cuts it. And yet, many of us lack the confidence and skills to tell stories – or we’re afraid to. As a result, our most important messages are never heard,” Casinader says.
In his workshop, Casinader will share practical tools that helps leaders and staff from across the sector to tell compelling stories.
The NZIEC KI TUA 2024 programme will be available in July.
Register now – early bird registrations close on 31 May
Earlybird registrations are still open for the 31st New Zealand International Education Conference KI TUA (NZIEC KI TUA), which is being held in Te Whanganui-a-Tara, Wellington from 6 – 8 August 2024 at Tākina Wellington Convention & Exhibition Centre.
This year’s conference theme is NZIEC KI TUA – Te Ara ki te Ao*
‘Te Ara ki te Ao’, which translates to ‘the pathway to the world’, symbolises a journey that transcends borders and embraces global horizons. This concept frames Aotearoa New Zealand’s distinct international education environment, inviting participants to connect and collaborate to accelerate global growth.
Register now at NZIEC KI TUA 2024.
NZIEC KI TUA 2024 Partners!
Welcome to our newest partners Pearson, Edified, Te Herenga Waka — Victoria University of Wellington and Te Kunenga ki Pūrehuroa Massey University and Flywire, who join TOEFL, Studentsafe, idp, IELTS, and Host Families NZ as partners for NZIEC KI TUA 2024.
And welcome to our new media partner: The PIE News.
If you’d like to partner with NZIEC KI TUA 2024, email us nziec@enz.govt.nz
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Australian fair offers global gateway for Kiwi Edtech
Although Australia is not a traditional student attraction market for New Zealand, its proximity to us as well as its size, recent digital education reforms in the wake of COVID 19, and its links to the rest of the world, create opportunities for our education technology products and services community.This was the first time ENZ participated with edtech companies as a group in this two-day conference and expo. With more than 11,000 attendees, 250 speakers, 250 exhibitors and 10 sub conferences (including one on edtech innovation,) EduTECH 2022 is the most comprehensive cross-sector event for education in the southern hemisphere. It brings together ‘educators and solution providers to exchange and explore ideas, techniques, and technology, with the aim of improving teaching, training and learning and raising the education standards in Australia and the world.’
ENZ worked closely with New Zealand Trade and Enterprise (NZTE) to maximise the overall impact for New Zealand Inc from the event, with both organisations supporting edtech companies to take part.
EdPotential General Manager Charlie Tomlinson
Six of NZTE’s focussed edtech customers (Orah, iUgo, Hero, Banqer, StepWeb and EdPotential) were hosted in a NZTE Pavilion at EduTECH. ENZ also supported seven edtech companies keen to explore opportunities in Australia: Learn English Live, Chasing Time English, Language Fuel, ByteEd, Kai's Education, Pacific Kids' Learning and TTRO. Two other New Zealand companies, Education Perfect and MyMahi, also participated independently.
Lianne & Jeff King, Co-founders of MyMahi
In the spirit of collaboration, ENZ hosted an event at the NZTE Pavilion that enabled all 15 companies to connect with a number of Australian education providers as well as with NZTE, to share ideas and insights about edtech opportunities for New Zealand in Australia.
ENZ’s delegation also took part in the local Australian Education Technology Association’s ‘Pasta with Peers’ informal dinner, an opportunity to connect with over 200 Australian edtech founders and CEOs.
“I found the conference really valuable - we actually picked up a series of Indigenous schools to connect in with our Indigenous programme for next year so that was great,” says Will Clarke, Learn English Live co-founder and director.
“EduTech Australia is where it’s happening this week! Lots of information to absorb and great insights on all things edtech! It’s been awesome meeting and spending time with like-minded people who are working hard to build their businesses and brand outside of NZ. With the support of ENZ and the introduction to the NZTE team here, the future looks bright for Pacific Kids Learning,” says Evo Leota-Tupau, founder of Pacific Kids Learning.
Aotearoa’s edtech community is increasingly being recognized for the valuable contribution it makes to international education around the world, says Alana Pellow, Business Development Manager at ENZ.
iUgo Founder and Managing Director Nicola Smith with ENZ's Alana Pellow
“For example, it was great to see two edtech companies being included in the Prime Minister’s recent trade mission to Australia, while several edtech exporters featured in Minister Hipkins’ recent international education engagements in the Americas.”
Following ENZ’s successful participation in EduTECH2022, Ms Pellow is keen to explore further opportunities to bring the collective energy and momentum of the edtech sector together, to support its contribution to international education and the outcomes for learners.
More information:
- Aotearoa EdTech Excellence white paper 2021, developed by EdTechNZ in partnership with ENZ, says that more than 90% of New Zealand edtech businesses export or have ambition to export, with the main markets being the United States (26%) and Australia (24%).
- Education 2030 , a report by HolonIQ, includes predictions about the future growth of the global education market and the role of technology.
- Australia Perception Research 2022 | New Zealand Story Group (nzstory.govt.nz), a webinar by NZStory, suggests Australia is one of the most accessible international markets for New Zealand businesses to enter, and highlights Australia’s growing admiration for the values it perceives New Zealand represents – particularly our leadership and indigenous journey. Our te ao Māori values of manaakitanga and kaitiakitanga resonate deeply with both Australian consumers and businesses.
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Around the world in five
Australia
The latest Agent Perception Survey from Navitas has demonstrated the impact of policy changes in Australia and Canada on demand and how the countries are viewed, and also shows that students are casting the net wider for higher education options and that demand for alternative destinations is growing.
India
Future of overseas education is set for major transformative shifts, driven by advancements in AI and immersive technologies. AI-led Virtual Reality tours are just one aspect that is set to revolutionise student exploration of overseas campuses.
South Korea
At the same time as leading Western destinations – e.g., Australia, Canada, the Netherlands, the United Kingdom – are applying brakes to slow or reverse the expansion of their foreign enrolment, several Asian destinations are doing the opposite: pursuing policies to boost international enrolments to record-high levels. Japan, Malaysia, Taiwan, and South Korea have all set ambitious new international enrolment targets.
United Kingdom
The UK government is considering replacing the Secure English Language Test (SELT) with a Home Office-owned testing model as part of an overhaul of the language requirement for student visas.
United States
International applications to US institutions continued to grow in 2024/25, though at a slower pace than in previous years, a new survey published in August 2024 has revealed.