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Et4e registrations open
The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region.
Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.
The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections. Delegates are often on the lookout for new ideas and partners to collaborate with. An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading.
Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services. Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015. CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.
Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets.
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Competition winners announced South and South East Asia
The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.
ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.
The winners and their hosting New Zealand institutions are:
Viet Nam
Pham Phuong Lan going to Academic Colleges Group
Nguyen Hoai Thuong going to Palmerston North Girls High School
India
Armeet Narang going to Avondale College
Indonesia
Edo Dwi Prayogo going to the University of Auckland
Malaysia
Kong Kah Weng going to Choose New Zealand Education Alliance
The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.
Malaysia
Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)
Indonesia
Siti Hajar Saskia Putri - essay published in Hai! and CosmoGIRL! magazines
Thailand
Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)
Vietnam
Nguyễn Thúy An - essay published on Kenh14.vn
We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.
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Introducing new GM Marketing and Channel Development, Paul Irwin
Hannah Lee Darboe, who fulfilled the role of Acting GM for this team, returned to NZTE recently to take up the role of Director, Business Improvements.
What attracted you to the world of international education?
The GM Marketing and Channel Development role at Education New Zealand builds on highlights from previous roles in my career. Namely, international marketing in Asia with the Economist Intelligence Unit, advertising and communications consultancy to a range of education sector clients (Open Polytechnic; TeachNZ, Ministry of Education; and Agriculture ITO), and the ever-evolving world of digital marketing. Additionally, I’m really impressed with the contribution that international education makes to both New Zealand’s economy and our cultural ties with other countries.
What will you be doing as GM Marketing & Channel Development?
I'll be helping shape ENZ’s international marketing strategies across brand, digital media, social, agents, events and whatever other opportunities we identify. My goal is to work with the marketing team and the rest of ENZ to build on their great work to date. Particular areas of interest are how we can continue to position the Think New brand against our competitors, increase our use of data for insight and conversion, and how we integrate and optimise all our activity, noting the different challenges of each particular market!
What’s on your to-do list for the next three months?
First, to build my understanding of a very complex industry! ENZ and New Zealand’s education providers operate across a wide range of sectors and countries. From a marketing perspective, we use best practice digital marketing, events and agents, while also equipping the industry with a wide range of tools and marketing material.
Second, to better understand the needs of the different education sectors (I really look forward to meeting you all in due course!).
Third, to look to ways to “optimise” our activity, building on past learnings, fine-tuning to the different dynamics of each country and their student populations, and bringing my expertise in integrated marketing to ensure we have the best marketing mix to achieve our collective objectives.
What excites you most about your new role?
I’m excited to be working in a role that delivers economic, social and cultural good. Equally to be working with such a large group of smart, passionate people across ENZ and the entire New Zealand education industry. It’s exciting to be working in an industry that’s part of the “knowledge economy”, which has really strong foundations but equally huge opportunity for innovation and further growth.
What challenges do you expect to face?
There are many challenges in international education, but these are what make the role interesting and rewarding. There’s the complexity of the markets and diversity of sectors. Then there’s being on top of the fast-changing world of marketing today, driven by new digital technologies and channels and access to more and more data. As always, there’s the juggling act between global efficiencies and consistency and in-market tailoring of activity. And last, but not least, being mindful of each education institution’s particular needs, past learnings and future ambitions.
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NZ universities sign collaboration agreement with Malaysia’s KYS International College
The foundation programme will be jointly developed by KYSIC and the Consortium Universities (the University of Otago, Victoria University of Wellington and University of Waikato) but provides Malaysian students with access to all eight New Zealand universities which ranked in the top three percent in the latest QS World Rankings.
The foundation programme consists of four streams which will cover all undergraduate courses available at the New Zealand universities - Foundation in Commerce, Foundation in Health Science, Foundation in Humanities and Foundation in Science.
The collaboration agreement was signed on 2 October between representatives from the Consortium Universities and KYSIC, a school established by successful Malaysian entrepreneur and New Zealand-educated alumni, Tan Sri Halim Saad. The agreement, which builds on the strong and warm relationship which exists between the two countries, was signed by the New Zealand universities in the presence of the New Zealand High Commission and Education New Zealand in Kuala Lumpur.
Stuart McLauchlan, the University of Otago's Pro-Chancellor, has been personally involved in the initiative along with Roger McElwain, the CEO of the University's Foundation Studies Programme.
“The University of Otago has contributed to previous successful education initiatives with Malaysia and is excited with the latest collaborative venture offering a Foundation Programme in Malaysia,” says Mr. McLauchlan.
Otago is the lead New Zealand university for the programme.
Victoria University of Wellington Pro Vice-Chancellor, Professor Roberto Rabel, says this continued collaboration highlights the institution’s commitment to Malaysian students.
“Victoria University is delighted to be working on another New Zealand Malaysian education initiative involving our distinguished alumnus Tan Sri Halim Saad. We hope it will be as successful as the accounting degree venture we have in co-operation with KYS in Melaka.”
Ed Weymes, Waikato University’s Pro Vice Chancellor International, says this signing represents a significant milestone in the ever growing partnership between New Zealand and Malaysia.
“The University of Waikato is thrilled to be a participant in this collaborative venture, offering a Foundation Programme in Malaysia which will be recognised by all New Zealand universities. This signals a new chapter in New Zealand’s international education strategy.”
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Game On, in Japan
Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.
Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.

Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.
Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.
Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.
Both groups of students stayed with local families while in New Zealand.

GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.
Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.
From November, the GOR Rugby will be available to high school groups from across Japan.
For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.
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New Zealand-trained astrophysicist receives top honour in Malaysia
She was awarded the prestigious Commander of the Order of Loyalty to the Crown of Malaysia, by Sultan Abdullah at his annual Honours ceremony. It carries the title of Tan Sri, one of the highest federal titles, and is only held concurrently by 250 living recipients.
Dr Othman studied physics at the University of Otago in the 1970s and returned for post-graduate study in the 1980s, becoming the first woman to graduate from the university with a PhD in Astronomy and Astrophysics. She then went on to forge a remarkable career in the male-dominated space industry.
Colombo Plan Scholar
Dr Othman came to New Zealand on a Colombo Plan scholarship. The Plan, a forerunner to our modern development assistance programmes, aimed to promote economic and social development in Asia through education and training.
Having fallen in love with physics as a teenager in the 1960s, Dr Othman didn’t discover astronomy or astrophysics until she arrived in Dunedin to study for her PhD in 1974.
“There were very few books available at that time and there was not much interest here in Malaysia, but it was very different in New Zealand,” she says. “Neil Armstrong’s landing on the moon in 1969 was a very significant event, but I didn’t think at that time that I would have space as a career. Not in a million years.”
Studying in New Zealand opened a world of opportunity for the young, Muslim scholar. Not only did she make a career in the space industry, but she became a leading authority, being appointed the Director of the United Nations Office of Outer Space Affairs in 1999, and the founding director of Malaysia’s National Space Agency in 2002.
She acknowledges it has been challenging at times. “It’s been a hard road because I’ve had to start everything from scratch. There was no set path to get to where I am today.”
Working to promote science and technology
She says her role at the UN was less about science, and more about diplomacy and politics. “How to balance one country’s requirements against another’s. Bringing people to the table together, even if they don’t agree, to try and agree on how to proceed. The other aspect of the job was to see how we could use space to enhance the development of developing countries, especially in science and technology.”
It is mostly her work at home for which she has been recognised by the King. As Malaysia’s first astrophysicist, Dr Othman was instrumental in introducing astronomy and space sciences into school and university curricula, advised the Government on space matters, was the driving force behind the National Planetarium in Kuala Lumpur, initiated the country’s National Microsatellite Programme, and headed Mega Science 3.0, the ambitious project to transform Malaysia into leading global player in science and innovation by 2050.
Justice and fairness in New Zealand education
But it all started as an international student in New Zealand, a time Dr Othman remembers as being both liberating and rewarding. “I particularly loved the egalitarian environment of the university, and that reflected wider New Zealand society.”
“There will always be a role for New Zealand in supporting education internationally through its cultural perspective on science,” she says. “There is no hierarchy in New Zealand science – professors treat their students as equals and encourage them to challenge and ask questions. That approach has stayed with me through my career.
“New Zealand education also instils a deep sense of justice and fairness.” – Malaysia alumna and astrophysicist Dr Mazlan Othman.
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Rugby and English language-the competitive edge for Brazilian athletes
Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.
The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!
“The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.
“Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”
Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.
In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup. The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.
You never know you might see these Brazilian students representing their country at the next Olympics.
Click here to find out more.
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ENZ boosts education agent capability through successful workshops in Viet Nam
Education New Zealand Manapou ki te Ao (ENZ) delivered two education agent capability workshops in Viet Nam in partnership with education providers.
The workshops, held in Ha Noi on 21 January and Ho Chi Minh City on 23 January were delivered in partnership with Lincoln University, Massey University, Pacific International Hotel Management School (PIHMS), eight LightPath New Zealand Schools, and Navitas (University of Canterbury International College and University of Waikato College).
The invitation-only workshops were offered to 40 key education agents recommended by New Zealand education providers and those actively engaged with ENZ’s activities.
The events were opened by the New Zealand Ambassador to Viet Nam, Caroline Beresford in Ha Noi, and New Zealand Consul General in Ho Chi Minh City, Scott James, in Ho Chi Minh City. ENZ’s Regional Director – Asia (excluding China), Ben Burrowes, attended both events virtually.
In addition to institutional updates, the workshops featured external speakers who shared insights on New Zealand’s workforce landscape and digital marketing trends for education.
ENZ’s Market Manager – Viet Nam, Van Banh said the workshops reinforced ENZ’s focus on strengthening education agent capability and supporting the sustainable growth of New Zealand’s international education sector.
“It was valuable to hear from agents that the demand for study in New Zealand remains moderate to strong, with master’s, undergraduate and school programmes identified as top priorities, and business, health and medicine, and education emerging as the most in-demand fields.
“Agents also highlighted the need for more scholarships, clearer job pathways, and continued marketing support, while rating ENZ’s in-market support positively.
“These are all good insights to have for Viet Nam – it helps us better target and promote New Zealand’s education offering to prospective students,” Van said.
ENZ also incorporated interactive activities such as social media challenges and team-based minigames into the workshop programme that helped drive further engagement with the programme and encouraged agents to visit education provider booths.
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Record audience for early childhood education symposium with China
This year, the symposium attracted a live audience of 350 attendees and a livestream audience of 100,000, well over the number of attendees in previous years. The symposium’s theme was ‘Advancing Inclusiveness in Early Childhood Education’.
The Early Childhood Education Symposium is an initiative between Education New Zealand Manapou ki te Ao (ENZ) and China Center for International People to People Exchange (CCIPE), a sub-agency of China Ministry of Education (China MoE).
The symposium provides a platform for New Zealand Early Childhood Education (ECE) institutions, academics, practitioners, and policy experts to engage in a cross-cultural dialogue. It leverages New Zealand’s expertise in ECE teacher training programmes.
This was the first year that a delegation of government representatives and ECE experts from New Zealand travelled to China to present at the symposium in person, which sent a positive signal to education partners in China about New Zealand’s strong focus on reconnecting and strengthening our education credentials in the China market.
The symposium’s live presenters from New Zealand included Dr Jane Ewens, Manager Early Learning, Ministry of Education and Fiona He, Director and Founder, TuiTui Educare/Universal Kids Early Education Centre. Dr Ewens presented an overview of the New Zealand Government’s policy focusing on advancing inclusiveness in early childhood education.
ENZ’s General Manager International, Lisa Futschek, who provided opening remarks, said the symposium highlighted the special education relationship between New Zealand and China and our long and fruitful dialogue in a variety of education areas.
“It’s fantastic to see how the symposium has grown and evolved since 2020. We were delighted to be able to travel there, grow our connections in-person, and enable collaboration between people across the education landscape in both our countries.
“2023 has already been an exciting year for rebuilding face-to-face connections for New Zealand and China, and the symposium just helped us build on that so wonderfully,” Lisa said.
ENZ General Manager International, Lisa Futschek.
CAO Diefeng, Deputy Director General, China Centre for International People-to-People Exchange indicated in his opening remarks that the China-New Zealand Early Childhood Education Symposium has received extensive attention because of its scale and influence. It is highly welcomed by the education sector from both China and New Zealand and is becoming a key platform for early childhood education communication.
“The symposium exemplifies the sound education cooperation between our two countries and plays an important role in deepening substantive cooperation by both sides,” CAO Diefeng said.
Dr Jane Ewens said the information exchange was valuable to all audiences and demonstrated there are opportunities for the Ministry of Education to learn from our Chinese partners.
“We can create stronger educational ties and foster ongoing cooperation with China, aligning with government priorities. This could include exploring attracting Chinese teachers and students to New Zealand's early childhood education teaching workforce.
“There is also an opportunity for New Zealand practitioners and policy makers to consider and possibly integrate how China implements their curriculum as we develop curriculum resources for New Zealand Early Childhood Education kaiako (teachers),” Dr Ewens said.
Dr Jane Ewens from the New Zealand Ministry of Education presents the Policy Overview.
This year’s symposium resulted in a range of valuable outcomes for New Zealand’s education relationship with China and for the sector. The symposium generated good visibility for New Zealand, with 45 media articles (accounting for almost four million views), which included reporting from top tier Chinese media. Many connections and leads for New Zealand participants were created during and after the symposium – one New Zealand speaker reported being approached by 50 Chinese counterparts after their virtual presentation.
Aside from the symposium, the New Zealand delegation’s key objectives included supporting a bilateral education initiative linked to the New Zealand-China Arrangement on Education Cooperation and Training, while showcasing New Zealand’s expertise in early childhood education practices and curriculum to audiences in China.
The visit provided a chance for the delegation to understand best practices in early childhood education from a Chinese cultural perspective that they could put into practice in New Zealand to better support learners from Chinese backgrounds. As part of the programme in Nanjing, the delegation visited two kindergartens and presented a panel session with academics and students at Nanjing Normal University.
If you are interested in the ECE Symposium or partnering with ENZ on this event in the future, please contact the ENZ China team at China@enz.govt.nz.
The audience in Nanjing take notes during the presentations.
Attendees of the Hefei Shuangyou Education Group in Anhui Province watch the symposium online.
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New Zealand universities showcased to global education leaders at QS India Summit 2025
The initiative was well aligned with ENZ’s goal to build global connections for New Zealand education and explore solid opportunities that will help New Zealand thrive through world-class international education.
Education New Zealand Manapou ki te Ao (ENZ), along with the University of Canterbury, University of Waikato and Massey University made an impactful presence across a range of sessions and workshops.
The summit had the New Zealand contingent showcase the quality of our universities and engage in discussions focused on university-industry collaborations, workforce development, global research leadership, while discussing the importance of building resilient, education institutions that can adapt to a rapidly changing world.
Prof. Neil Quigley, Vice-Chancellor of the University of Waikato, exploring India’s leadership in cost-efficient R&D and its role in supporting global partnerships to address pressing challenges at the QS India Summit 2025.
ENZ’s Director of Engagement, East Asia & India, Jugnu Roy, led a discussion on aligning curricula with emerging job market demands to better prepare students for global careers.
ENZ’s Jugnu Roy discussed how universities could drive social and economic impact beyond their primary roles of teaching and research at the QS India Summit 2025.
Considering how well recognised New Zealand universities are globally, with all eight ranked in the top 2 percent in the 2025 QS World University Rankings, the QS Summit was an opportunity for New Zealand education to strengthen its relationships with key global and Indian education leaders, Jugnu said.
“New Zealand universities are also known for their sustainability stewardship, with our universities ranking first for sustainability stewardship and second for sustainability outreach in the Times Higher Education Impact Rankings 2024.
“Within this context, the summit was a strong platform for us to share best practices and explore new avenues for collaboration between New Zealand and India.
“We look forward to collaborating with global and Indian leaders in education to shape a brighter future together.”