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New Zealand shares vocational expertise with China
Representatives from five New Zealand ITPs provided insights on vocational education and training at the fifth Sino-New Zealand Modern Vocational Education Development Forum in Tianjin, a major port city of 15.5 million people south-east of Beijing.
Under the theme of “Innovation and Entrepreneurship,” the forum aimed to grow the discussion on research and policy between New Zealand and Chinese officials and institutions in vocational education and training.
It also sought to support the delivery of New Zealand vocational training qualifications in China.
The forum was supported by ENZ and the Tianjin Education Commission. It was organised by Tianjin Light Industry Vocational Technical College of China and Waikato Institute of Technology of New Zealand.
Adele Bryant, ENZ Regional Director North Asia, said Tianjin is leading China in vocational education and training, and is an important region for New Zealand providers to connect with.
“Tianjin has a large number of top vocational education colleges, and receives strong policy support from both national and local government,” said Adele.
“It will also be taking China’s vocational training to the world through the Luban workshops, with plans for 10 to be sited offshore by 2020. Institutions from this region are keen to learn from New Zealand’s vocational providers.”
Representatives from Waikato Institute of Technology, Universal College of Learning, Toi Ohomai Institute of Technology, Wellington Institute of Technology and Otago Polytechnic participated in the forum. They offered their insights on instilling students with innovation and an entrepreneurial mindset, and discussed micro-credentials and models of delivering New Zealand qualifications offshore.
Tony O’Brien, Director of the Sino-NZ Model Programme, said a highlight was the involvement of three Otago Polytechnic students who travelled to Tianjin, having won Student Entrepreneurship Scholarships.
The students participated in a start-up business model workshop held alongside the forum, working with Chinese students to develop a business model in less than two days, which they then presented to the forum.
He said another highlight was the participation of several Chinese teachers who completed the Train the Trainer Programme in New Zealand.
“The teachers presented on how they have learned to use the Model Programme quality framework to develop their courses in China to enhance the entrepreneurial mind-set of their students,” said Tony.
The New Zealand-China Vocational Education and Training Model Programme was launched almost five years ago when the Strategic Education Partnership between China and New Zealand was signed during then Prime Minister John Key’s visit to China in April 2013.
Introducing new GM Marketing and Channel Development, Paul Irwin
Hannah Lee Darboe, who fulfilled the role of Acting GM for this team, returned to NZTE recently to take up the role of Director, Business Improvements.
What attracted you to the world of international education?
The GM Marketing and Channel Development role at Education New Zealand builds on highlights from previous roles in my career. Namely, international marketing in Asia with the Economist Intelligence Unit, advertising and communications consultancy to a range of education sector clients (Open Polytechnic; TeachNZ, Ministry of Education; and Agriculture ITO), and the ever-evolving world of digital marketing. Additionally, I’m really impressed with the contribution that international education makes to both New Zealand’s economy and our cultural ties with other countries.
What will you be doing as GM Marketing & Channel Development?
I'll be helping shape ENZ’s international marketing strategies across brand, digital media, social, agents, events and whatever other opportunities we identify. My goal is to work with the marketing team and the rest of ENZ to build on their great work to date. Particular areas of interest are how we can continue to position the Think New brand against our competitors, increase our use of data for insight and conversion, and how we integrate and optimise all our activity, noting the different challenges of each particular market!
What’s on your to-do list for the next three months?
First, to build my understanding of a very complex industry! ENZ and New Zealand’s education providers operate across a wide range of sectors and countries. From a marketing perspective, we use best practice digital marketing, events and agents, while also equipping the industry with a wide range of tools and marketing material.
Second, to better understand the needs of the different education sectors (I really look forward to meeting you all in due course!).
Third, to look to ways to “optimise” our activity, building on past learnings, fine-tuning to the different dynamics of each country and their student populations, and bringing my expertise in integrated marketing to ensure we have the best marketing mix to achieve our collective objectives.
What excites you most about your new role?
I’m excited to be working in a role that delivers economic, social and cultural good. Equally to be working with such a large group of smart, passionate people across ENZ and the entire New Zealand education industry. It’s exciting to be working in an industry that’s part of the “knowledge economy”, which has really strong foundations but equally huge opportunity for innovation and further growth.
What challenges do you expect to face?
There are many challenges in international education, but these are what make the role interesting and rewarding. There’s the complexity of the markets and diversity of sectors. Then there’s being on top of the fast-changing world of marketing today, driven by new digital technologies and channels and access to more and more data. As always, there’s the juggling act between global efficiencies and consistency and in-market tailoring of activity. And last, but not least, being mindful of each education institution’s particular needs, past learnings and future ambitions.
NZ universities sign collaboration agreement with Malaysia’s KYS International College
The foundation programme will be jointly developed by KYSIC and the Consortium Universities (the University of Otago, Victoria University of Wellington and University of Waikato) but provides Malaysian students with access to all eight New Zealand universities which ranked in the top three percent in the latest QS World Rankings.
The foundation programme consists of four streams which will cover all undergraduate courses available at the New Zealand universities - Foundation in Commerce, Foundation in Health Science, Foundation in Humanities and Foundation in Science.
The collaboration agreement was signed on 2 October between representatives from the Consortium Universities and KYSIC, a school established by successful Malaysian entrepreneur and New Zealand-educated alumni, Tan Sri Halim Saad. The agreement, which builds on the strong and warm relationship which exists between the two countries, was signed by the New Zealand universities in the presence of the New Zealand High Commission and Education New Zealand in Kuala Lumpur.
Stuart McLauchlan, the University of Otago's Pro-Chancellor, has been personally involved in the initiative along with Roger McElwain, the CEO of the University's Foundation Studies Programme.
“The University of Otago has contributed to previous successful education initiatives with Malaysia and is excited with the latest collaborative venture offering a Foundation Programme in Malaysia,” says Mr. McLauchlan.
Otago is the lead New Zealand university for the programme.
Victoria University of Wellington Pro Vice-Chancellor, Professor Roberto Rabel, says this continued collaboration highlights the institution’s commitment to Malaysian students.
“Victoria University is delighted to be working on another New Zealand Malaysian education initiative involving our distinguished alumnus Tan Sri Halim Saad. We hope it will be as successful as the accounting degree venture we have in co-operation with KYS in Melaka.”
Ed Weymes, Waikato University’s Pro Vice Chancellor International, says this signing represents a significant milestone in the ever growing partnership between New Zealand and Malaysia.
“The University of Waikato is thrilled to be a participant in this collaborative venture, offering a Foundation Programme in Malaysia which will be recognised by all New Zealand universities. This signals a new chapter in New Zealand’s international education strategy.”
Announcements to support industry growth
Here’s a round-up of recent news:
$2.7 million for international education in regions and new markets
An additional $2.76 million of funding is being invested through ENZ to strengthen key market relationships, support diversification into new markets and build on our Regional Partnership Programme.
The Regional Partnership Programme will receive $2 million to help grow international education. The investment is focused on growth in the regions, and will enable more regions to join the Programme and further regional development initiatives to be supported. For more information on the Regional Partnership Programme, contact Greg Scott, Business Development Manager.
Efforts to diversify growth across more markets continue, with an additional $700,000 invested in stepping up marketing and promotional activity in Colombia, the USA and Viet Nam, the Philippines and Indonesia.
Here’s a link to the press release.
School ties with China
Twenty-five schools across New Zealand received funding to build their sister school relationships with China. Recipients include Marlborough Girls’ College and Marlborough Boys’ College, which received funding of $5,000 to develop a sister school partnership in Ningxia Hui Autonomous Region, one of China’s leading wine-producing regions. The colleges are also working with the Nelson Marlborough Institute of Technology to encourage Chinese student enrolments into courses relevant to New Zealand’s wine industry.
Here’s a link to the press release.
Read the article in the Marlborough Express here.
Study Abroad growth
A new scholarship for European Union students will target Study Abroad growth at New Zealand universities.
Total funding of NZ$100,000 for scholarships, co-funded between ENZ and universities, will be offered as part of a marketing campaign being prepared to grow the number of Study Abroad student arrivals from Europe to New Zealand. The announcement came during Prime Minister John Key’s visit to Europe to advance the bilateral and trade relationship between EU and New Zealand.
Here’s a link to the press release.
Scholarships bring Korean students to New Zealand
New Zealand’s profile as a study destination was further raised in Korea during Minister Joyce’s recent visit. In Seoul on 19 October the Minister awarded four aspiring Korean golfers scholarships to spend a month in New Zealand receiving intensive English language teaching and top quality golf coaching, under the Game On English - Golf edu-sport programme.
Here’s a link to the press release.
And, for those of you who read Korean, here’s some of the coverage the event received in Korea:
Ilgan Sports ‘Education New Zealand provides golf training opportunity in New Zealand to four aspiring Korean golfers’
Business Korea ‘New Zealand Educates Korean Golfers’
Segye Ilbo ‘New Zealand ‘Game On English-Golf’ providing opportunity to four recipients’
Game On, in Japan
Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.
Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.
Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.
Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.
Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.
Both groups of students stayed with local families while in New Zealand.
GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.
Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.
From November, the GOR Rugby will be available to high school groups from across Japan.
For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.

Your chance to "Connect" with ENZ 2017

ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.

Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.

“Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.

“We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”

Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.

DATE	CITY	VENUE	TIME
Monday 19 June 2017	Wellington	Te Wharewaka o Poneke	0900 – 1130
Tuesday 20 June 2017	Hamilton	Claudelands Arena	0900 – 1130
Tuesday 20 June 2017	Tauranga	Trinity Wharf	1400 – 1630
Friday 23 June 2017	Takapuna	Bruce Mason Centre	0930 – 1200
Monday 26 June 2017	Dunedin	Dunedin Public Art Gallery	1100 – 1330
Tuesday 27 June 2017	Christchurch	TAIT	0930 – 1200
Wednesday 28 June 2017	Auckland	Cliftons	0900 – 1130
Wednesday 28 June 2017	Auckland	Cliftons	1300 – 1530

UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 June

Click here to register.

Light refreshments will be served.

Please note: This event is for representatives from New Zealand education institutions only.

New Zealand-trained astrophysicist receives top honour in Malaysia

She was awarded the prestigious Commander of the Order of Loyalty to the Crown of Malaysia, by Sultan Abdullah at his annual Honours ceremony. It carries the title of Tan Sri, one of the highest federal titles, and is only held concurrently by 250 living recipients.

Dr Othman studied physics at the University of Otago in the 1970s and returned for post-graduate study in the 1980s, becoming the first woman to graduate from the university with a PhD in Astronomy and Astrophysics. She then went on to forge a remarkable career in the male-dominated space industry.

Colombo Plan Scholar

Dr Othman came to New Zealand on a Colombo Plan scholarship. The Plan, a forerunner to our modern development assistance programmes, aimed to promote economic and social development in Asia through education and training.

Having fallen in love with physics as a teenager in the 1960s, Dr Othman didn’t discover astronomy or astrophysics until she arrived in Dunedin to study for her PhD in 1974.

“There were very few books available at that time and there was not much interest here in Malaysia, but it was very different in New Zealand,” she says. “Neil Armstrong’s landing on the moon in 1969 was a very significant event, but I didn’t think at that time that I would have space as a career. Not in a million years.”

Studying in New Zealand opened a world of opportunity for the young, Muslim scholar. Not only did she make a career in the space industry, but she became a leading authority, being appointed the Director of the United Nations Office of Outer Space Affairs in 1999, and the founding director of Malaysia’s National Space Agency in 2002.

She acknowledges it has been challenging at times. “It’s been a hard road because I’ve had to start everything from scratch. There was no set path to get to where I am today.”

Working to promote science and technology

She says her role at the UN was less about science, and more about diplomacy and politics. “How to balance one country’s requirements against another’s. Bringing people to the table together, even if they don’t agree, to try and agree on how to proceed. The other aspect of the job was to see how we could use space to enhance the development of developing countries, especially in science and technology.”

It is mostly her work at home for which she has been recognised by the King. As Malaysia’s first astrophysicist, Dr Othman was instrumental in introducing astronomy and space sciences into school and university curricula, advised the Government on space matters, was the driving force behind the National Planetarium in Kuala Lumpur, initiated the country’s National Microsatellite Programme, and headed Mega Science 3.0, the ambitious project to transform Malaysia into leading global player in science and innovation by 2050.

Justice and fairness in New Zealand education

But it all started as an international student in New Zealand, a time Dr Othman remembers as being both liberating and rewarding. “I particularly loved the egalitarian environment of the university, and that reflected wider New Zealand society.”

“There will always be a role for New Zealand in supporting education internationally through its cultural perspective on science,” she says. “There is no hierarchy in New Zealand science – professors treat their students as equals and encourage them to challenge and ask questions. That approach has stayed with me through my career.

“New Zealand education also instils a deep sense of justice and fairness.”  – Malaysia alumna and astrophysicist Dr Mazlan Othman.
Rugby and English language-the competitive edge for Brazilian athletes
Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.
The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!
“The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.
“Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”
Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.
In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup. The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.
You never know you might see these Brazilian students representing their country at the next Olympics.
Click here to find out more.
Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,

As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.

This year has been one of big wins:
- New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
- Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
- 87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.

And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.

We are globally ranked:
- fifth for overall higher education quality (QS World University Rankings 2026)
- second on the Sustainable Trade Index
- third-most peaceful country in the world (Global Peace Index 2025)
- first for work-life balance (Global Life Work Balance Index 2025)
- tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.

We’re immensely grateful for her contribution and wish her every success in her next role.

The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.

On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.

Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao
Tauranga education delegation travels to Korea and Japan
Two successful education fairs were held in Korea, with more than 100 Korean students committing to study in Tauranga from Term 1, 2023 onwards. 400 people attended the events overall.
Relationship-building was also a key focus of the trip, making many new connections and strengthening long-term ones in both countries.
Korea
The trip to Korea was coordinated by Education Tauranga and TKT agency. The two organisations held education fairs together in Korea for 12 years prior to COVID-19. This trip was especially important as 2022 marks 60 years of diplomatic relationships between New Zealand and Korea.

Regional marketing at the Seoul education fair

“It was exciting to travel offshore again to promote the Tauranga region. Korean families contribute so much to our city and our community - socially, culturally, and economically,” says Education Tauranga Regional Manager Melissa Gillingham.
The trip provided an insight into Korean culture and helped school representatives understand the support families need as they settle into life and school in Tauranga.
On average, Korean families stay in Tauranga for two to three years and contribute about $20 million per year to the local economy. A single family will spend about $100,000 per year on various costs related to establishing a home and participating in tourism activities.

Anne Young from The University of Waikato explains the Tu Ngatahi pin to a prospective parent at the Seoul education fair

Because the group was the largest New Zealand delegation to visit South Korea since the end of 2019, Education Tauranga organised a special Alumni Event with support from Education New Zealand. Hosted by New Zealand’s Ambassador to South Korea, Philip Turner, the event attracted 70 alumni Korean families.
The families were eager to reconnect and relive the positive experiences they had living and studying in Tauranga.
“It was fantastic to have the opportunity to connect with them again face-to-face and see what they've been up to since returning to Korea,” says Anne Young, International Manager of the University of Waikato Tauranga Campus.

Greenpark Primary School reconnecting with the sister-school they have had reciprocal exchanges with for 18 years, Hansin Elementary

Visits to sister schools were next, with representatives from the delegation calling on Sanui Primary School and Hansin Elementary. They were treated to full school tours and discussed next steps in strengthening their relationships and the potential for restarting international exchanges once again.
In addition to the education fairs, this was an opportunity to reconnect with Tauranga’s ‘friendship city’ in Korea; Ansan. Situated on the outskirts of Seoul, Ansan is a planned city that grew from a population of 120,000 to over 750,000 in the past 35 years. With a wide scope of primary and secondary industries, and a strong focus on sustainable growth, there are similarities connecting Tauranga and Ansan city.
Japan

After the success of the events in Korea, Tauranga city representatives Dean Prendergast and Melissa Gillingham travelled on to Japan to continue reconnecting with their international contacts.

Meeting with Waseda University and Japanese Women’s University at the New Zealand Embassy, hosted by ENZ representative, Misa Kitaoka

This year marks 70 years of diplomatic relations between New Zealand and Japan. Mr Prendergast and Ms Gillingham visited the New Zealand Embassy to celebrate this milestone. There they met with representatives from top Japanese universities, Waseda University and Japan Woman’s University, to discuss studying abroad and online exchange activities.
High interest in the United Nations’ 17 Sustainable Development Goals is shared between the two schools.
“It’s important to discuss ways for youth to connect over common goals that will continue to unite our two countries for future generations,” Ms Gillingham says.
The final stop on the trip was Tauranga’s sister-city, Hitachi, in the Ibaraki prefecture. Next year the two cities will be celebrating the 35^-year anniversary of the sister-city relationship, a significant and long-term connection that has seen many exchanges on an educational, economic, and personal level.
The representatives had an opportunity to meet with Hitachi Mayor, Haruki Ogawa and exchange stories. Mr Ogawa was delighted to meet with the delegates and is waiting eagerly for the next mayoral delegation to visit Hitachi.