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  • NZ admissions staff key to sustainable industry

    There are relatively small numbers of people working in the area of international qualifications in New Zealand, so training and the sharing of knowledge is vital.

    To support this need for professional development, AUT and ENZ jointly hosted UK NARIC to run training sessions on 17 and 18 September for New Zealand admissions staff. The workshop also provided a valuable opportunity for admissions staff from around the country to share their knowledge and expertise.   

    UK NARIC is the designated United Kingdom national agency responsible for providing information, advice and expert opinion on vocational, academic and professional skills and qualifications from over 180 countries worldwide.

    The sessions were well attended and well received. Here’s some of the feedback, grouped under each of the four training session topics.  

    Evaluating International Qualifications.

    This session provided some guidance in the all-important area of qualification evaluation.

    • This session helped me to understand different models of education and evaluation process of international qualifications. Among the four traditional education models of: Anglo- Scottish, American, Humboldt and Napoleonic. The first two models are quite straight forward, unlike the last two!

    • Exercises in identifying which model to apply where, gave us better understanding of the entry requirements, duration, progression route and qualification comparison the various qualifications.

    • I now have a greater understanding on what to request and look for while checking and accepting documents.

    Degrees of Deception.

    This session looked at the worldwide problem of applicants presenting fraudulent documents to ensure a place in a learning institute.

    • The overview, general and brief as it was, gave me a starting point as to the kinds of alterations to look for when presented with a document for assessing.

    • A major part of an admissions staffer’s daily workload includes deciphering international documents and recognising the difference between acceptable and fraudulent qualifications. The NARIC training course has made me think twice and question things I may have otherwise not thought about.

    Education in China.

    This session gave an overview of the structure of the education systems in China.

    • As well as gaining a general understanding of the Chinese education system in different provinces, I found the session on numbers and dates in Chinese characters particularly helpful, as it helped me get a precise understanding of the course duration, start date and completion date in order to verify authenticity of the translation. Also, the exercise we did identifying Chinese characters to confirm the school and entry to higher education will help me to understand Chinese certificates more easily.

    • The other interesting exercise was identifying the authenticity of the certificate by looking at its serial number. After this session I am clear about how to read the transcript and the completion certificate.

    Education in North America.

    This session gave an overview of the structure of the education systems in North America.

    My top three takeaways from this session were:

    • There is no national qualifications framework in Canada, thus there is a lot of variation in education between the provinces.

    • There is also no national accrediting body in Canada to evaluate the quality of all degree programmes, although a number of regulatory authorities perform this function for programmes in professional subjects at both the undergraduate and graduate levels.

    • Many countries in the Caribbean have very few nationally accredited higher education institutions, so links with international universities to offer recognised qualifications are common

    Ways in which the training will change or improve the way I work:

    • More knowledge of the education systems in North America will make it easier and more efficient to assess applicants from this area, as less time will be spent looking up information.

    A particular challenge in my job that is now made easier since having the training:

    • The training provided specific information on the difference between vocational and academic Associate Degrees from the United States. This was useful as we only accept Academic Associate Degrees for University Entrance and it was previously not always easy to identify if the qualification was academic or vocational.

  • Competition winners and interns enjoy trip of a lifetime

    A separate competition was launched in India called ‘Fashion for Fleming’, requiring fashion students to design a t-shirt for ENZ’s Brand Ambassador, Stephen Fleming. The competition encouraged students from India to incorporate creative designs showcasing the unique values of both countries. The winner received a two week internship at AUT’s Fashion School.

    As well, over the past couple of months, two students from Viet Nam and India, and one each from Indonesia and Malaysia undertook all-expenses paid internships at various institutes in New Zealand.

    We’ve received some outstanding feedback from the interns and the respective institutions, both during the internships and after the students returned home. Here’s a taste of what they said:  

    Armeet Narang, a student from Symbiosis Institute, Pune won a four-week internship at Avondale College

    "My experience in New Zealand as an intern is something I will cherish in the future. The people, culture, food, and the work ethic is very much different than in India, something that left me speechless. It was robust and fresh, something I believe every student needs in their college life. Perhaps, what left me astonished was the education system over there, so much more developed. Avondale College and the staff at the International Department were so warm and welcoming I settled right in. It was too good to be true for me. My homestay parents were simply perfect. A month after my return, I still miss that place - the weather, the food and the people. Such an opportunity is sure to open many doors for me, and I cannot be grateful enough.” - Armeet Narang

    “Avondale College welcomed the opportunity to host an intern from India and we were most pleased with the successful candidate when he arrived. Armeet immediately became one of the team at the Avondale College International Department, and set up his work station in the reception office - a signal to us he was here to integrate with the students, learn how a busy office worked, and to offer a new perspective.

    Initial discussions on how Armeet could add value included doing a SWOT analysis, reviewing current strategies of NZ Schools active in the Indian market, and developing a marketing strategy and plan for Avondale College to implement. Having a particular interest in use of media and digital channels, Armeet launched into a review of the current Avondale College website and Facebook usage and developed a best practice model to head towards.

    Armeet took every advantage of getting out and about in Auckland and the North Island. His trip culminated in attending the All Blacks game against Australia. His first rugby match he described it almost as good as an IPL match. From our perspective the internship was a huge success with learnings from both Armeet and institution. Many thanks to ENZ for the opportunity. We are solid advocates for such projects.” - Chris Klaassen, Director of International, Avondale College  

    Nguyen Hoai Thuong, Vietnam won a four-week internship at Palmerston North Girls High School

    “What I love most about New Zealand is that people are very friendly. I didn’t feel like I was in a foreign country, but at home, as a family member. The environment in New Zealand also captured my attention, since people have good awareness of environment protection, and it did have an impact on me after coming back to Vietnam. I also learnt a lot from my colleagues, not only marketing knowledge, but also their passion. They inspired me and made me realise that once you pour all your heart into doing something, anything can be meaningful and memorable. I really hope that one day I can go back to NZ, to learn more and explore more, and most of all, to see again the people giving me the best time of my youth.” - Nguyen Hoai Thuong  

    Pham Phuong Lam, Vietnam won a four-week internship at Academic Colleges Group

    “The one-month internship at ACG was an unforgettable experience. Auckland is a small, multi-cultural city that has made me feel welcome since my very first day. I love the people here, they are friendly, open and very kind. Working in ACG is my first working abroad experience. My colleagues always support and give me good advice to know more about international marketing. ACG has many education institutions that has helped me gain an overall view of New Zealand education, which is famous for critical thinking development and taking good care of international students.” - Pham Phuong Lam

    SSEA20intern20Edo20with20Vice20Chancellor20Stuart20McChutcheon20and20Deputy20Vice20Chancellor20Jenny20Dixon

    Competition winners: Intern Edo with Vice Chancellor Stuart McChutcheon and Deputy Vice Chancellor Jenny Dixon.

    Edo Dwi Prayogo, Indonesia won a four-week internship at The University of Auckland

    “I was surprised how easy the Vice Chancellor was to talk to. I feel so lucky to have this whole opportunity. This is my first internship, and I’m having so many new experiences. I’m really enjoying the work environment – it’s so interesting to learn how an organisation reaches international markets, and to be involved in that.” - Edo Dwi Prayogo

    “Having Edo with us for a month has been fantastic. He has made an excellent contribution to the team and we have benefitted from the insights he has provided into the Indonesian market and Indonesian culture.” - University of Auckland International Marketing Manager Shane Ball  

    Kong Kah Weng (Eric), Malaysia won a four-week internship at Choose New Zealand Education Alliance

    Life here is completely different compared to Malaysia. What I have noticed so far, New Zealand is much more structured, less polluted, westernised, the standard of living is higher, buildings are flat, less traffic congestion, convenient public transportation and the city is filled with outrageously beautiful natural scenes.

    My first day working with Novo Education was remarkable, work culture here is very different. Working hours can be flexible; capability, trust and responsibility are amongst the key qualities of being a good staff. I have been catching up and learning many different tasks as an intern. In fact the work environment moulds you towards a positive working culture.

    I have got to know some friends here doing their undergraduate program at a polytechnic institution. In Malaysian’s mind, polytechnics are lousy. This perception does not apply to New Zealand surprisingly. Instead, they offer various types of programmes, well recognised locally and internationally up to postgraduate level. On top of it, they cost less than university.

    Lamb and beef taste like heaven! Many other local productions like diary, chocolate, chips and wine are a must try.  My honest opinion, I think I feel in love with this country and things around.” - Eric Kong

    “Novo Education has been delighted to host the ENZ prize winning student from Malaysia, Eric Kong, as an intern for 4 weeks. Eric visited the campuses of Choose New Zealand members in Auckland, New Plymouth, Whitianga, Greymouth and Christchurch, and is even more enthusiastic about New Zealand education than before he arrived, and was very active in posting positive comments on social media. In turn he has provided us with some insights and research into potential niche markets in Malaysia, and we feel quite excited about future opportunities there.

    We wish him very well in his continuing studies. Thank you to Education New Zealand for the opportunity to participate in this internship programme, and we can certainly recommend it to any other institution in the future. ” - Bruce Cleland, Chairman, Choose New Zealand Education Alliance  

    Somsurvo Chatterjee, a student from NIFT, Kolkata won a two-week internship at the AUT University’s Fashion School

    “I am learning new, innovative ways of garment designing at AUT, which will help me incorporate new design elements when I go back to Kolkata. I am enjoying the student life and culture in Auckland, people on campus have been very friendly and the students from the fashion department organised a surprise picnic for me at the studio which means a lot considering I am in a new country. I will cherish my time and learnings at AUT for life. - Somsurvo Chatterjee

    India20t shirt203

    Winner of the ‘Fashion for Fleming’ design competition Somsuvro Chatterjee with his winning design for Stephen Fleming inspired by the Christchurch Cardboard Cathedral.

  • Enhancements to Study In New Zealand website

    As the audience has been steadily building, we’ve also been working to enhance the student experience, by adding more relevant content and improving the navigability of the site.

    Expanded translations

    TRanslations

    One of the exciting recent developments has been content translation, with students from China, Viet Nam and Thailand now able to access translated versions of most of the site in their native language. The global home page and ‘Get Started’ sections will be updated and translated soon.

    The translated content is accessed by selecting the drop down menu under the ‘International’ tab at the top right of the website, as per the screen grab below.  

    We’re sharing the good news via our hugely popular agent and social media channels, so how about doing the same and giving your Chinese, Thai and Vietnamese students the opportunity to get the lowdown on studying in New Zealand in their own language?

    We’ll keep you updated when further translations are rolled out.

    New content

    Blog

    Another enhancement to studyinnewzealand.com is our recently-established blog.

    Having a modern audience-driven blog is a highly-effective way of connecting with our audiences in an authentic and trustworthy way, and will be one of the cornerstones of our content marketing strategy.

    The blog gives prospective international students the chance to explore what it’s like to study and live in New Zealand, through the eyes of current and former students.

    To make it as easy as possible for students to identify and access the content that’s of most interest to them, the experiences are arranged in the following sections: ‘Student Life’, ‘Travel and Adventure’, ‘Working while Studying’, and ‘How-tos and tips’ .

    We’re aiming for 90 percent of the blog content to be student-generated, with additional content coming from key influencers, such as guest lecturers, our NZ Inc partners where appropriate and ourselves. We’ve seeded the blog with a range of articles to kick off with, and will expand the content as more student experiences are captured.

    Our Marketing and Channels team is currently working on a content marketing strategy, which will include a blog content calendar. If you have access to great student-generated content you think might interest our target audiences please feel free to send it through to: blog@studyinnewzealand.com.

  • Announcements to support industry growth

    Here’s a round-up of recent news:  

    $2.7 million for international education in regions and new markets

    An additional $2.76 million of funding is being invested through ENZ to strengthen key market relationships, support diversification into new markets and build on our Regional Partnership Programme.

    The Regional Partnership Programme will receive $2 million to help grow international education. The investment is focused on growth in the regions, and will enable more regions to join the Programme and further regional development initiatives to be supported. For more information on the Regional Partnership Programme, contact Greg Scott, Business Development Manager.

    Efforts to diversify growth across more markets continue, with an additional $700,000 invested in stepping up marketing and promotional activity in Colombia, the USA and Viet Nam, the Philippines and Indonesia.

    Here’s a link to the press release.  

    School ties with China

    Twenty-five schools across New Zealand received funding to build their sister school relationships with China. Recipients include Marlborough Girls’ College and Marlborough Boys’ College, which received funding of $5,000 to develop a sister school partnership in Ningxia Hui Autonomous Region, one of China’s leading wine-producing regions. The colleges are also working with the Nelson Marlborough Institute of Technology to encourage Chinese student enrolments into courses relevant to New Zealand’s wine industry.

    Here’s a link to the press release.

    Read the article in the Marlborough Express here.  

    Study Abroad growth

    A new scholarship for European Union students will target Study Abroad growth at New Zealand universities.

    Total funding of NZ$100,000 for scholarships, co-funded between ENZ and universities, will be offered as part of a marketing campaign being prepared to grow the number of Study Abroad student arrivals from Europe to New Zealand. The announcement came during Prime Minister John Key’s visit to Europe to advance the bilateral and trade relationship between EU and New Zealand.

    Here’s a link to the press release.  

    Scholarships bring Korean students to New Zealand

    New Zealand’s profile as a study destination was further raised in Korea during Minister Joyce’s recent visit. In Seoul on 19 October the Minister awarded four aspiring Korean golfers scholarships to spend a month in New Zealand receiving intensive English language teaching and top quality golf coaching, under the Game On English - Golf edu-sport programme.

    Here’s a link to the press release.

    And, for those of you who read Korean, here’s some of the coverage the event received in Korea:

    Ilgan Sports ‘Education New Zealand provides golf training opportunity in New Zealand to four aspiring Korean golfers’

    Business Korea ‘New Zealand Educates Korean Golfers’

    Segye Ilbo ‘New Zealand ‘Game On English-Golf’ providing opportunity to four recipients’

  • Game On, in Japan

    Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.

    Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.

    15

    Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.

    Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.

    Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.

    Both groups of students stayed with local families while in New Zealand.

    16

    GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

    Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.

    From November, the GOR Rugby will be available to high school groups from across Japan.

    For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.

  • Record referrals to institutions in January

    The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

    An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

    This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

    This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

    Such initiatives include:

    We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

    As always, we’re more than happy to receive your ideas for:

    • student-generated content for the blog

    • case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

    Please send your suggestions to: blog@studyinnewzealand.com

  • Pulling in for a roadmap pit stop

    More than 200 participants from all sectors met across five centres to discuss where we are on the roadmap journey, what’s changed, and where we go next.

    The Strategic Roadmaps were developed in 2014 following extensive discussion and workshops to create a roadmap, or strategic plan, to achieve the 2025 goals for the international education industry.

    “It was good to reconvene and recognise the significant achievements of the past year, as well as look out to future challenges and consider what they could mean for the strategic choices that were identified in 2014,” says Greg Scott, ENZ Business Development Manager.

    “All 2014 strategic choices were put on the table to revisit and reconsider, and we’re working through the wealth of feedback industry gave us.”

    Feedback shows that diversifying markets, balancing growth across New Zealand, as well as strengthening cross-sector collaboration and pathways, continuing market-led product development, and growing capability are common top priorities.

    More detail on the reprioritised strategic choices by sector will be available in early 2016.

    Clive Jones, ENZ General Manager Business Development, says the pit stops showed a bright outlook: “Over 85% of participants indicated that they are more optimistic about their international education business than a year earlier, which is a good way to begin a new year.”

  • Rugby and English language-the competitive edge for Brazilian athletes

    Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.

    The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!

    “The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.

    “Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”

    Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.

    In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the   organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup.  The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.

    You never know you might see these Brazilian students representing their country at the next Olympics.

    Click here to find out more. 

  • Strengthening the international student experience

    The true value of education starts with a great experience for the international students who choose New Zealand. These experiences help us to foster long-lasting connections with the rest of the world. These connections support the social, cultural and economic relationships New Zealand needs for its own prosperity.

    In May we responded to allegations of visa fraud. With 125,000 international students studying in New Zealand last year, our industry is strong. To maintain the momentum we need sustainable growth. We all have a responsibility to make sure we have our settings right to attract the right students to the right programmes.

    Education providers are at the heart of this. We have an industry of high performing institutions delivering outstanding programmes and products for domestic and international students. However, we acknowledge the concerns that have been expressed in the media around a small number of providers.

    At Education New Zealand (ENZ) we are working more closely than ever before with our New Zealand government agencies. We are serious about our role in building a strong, sustainable international education system that works for New Zealand. We are committed to a joined up New Zealand Government approach to tackle issues of non-compliance which negatively impact on the exceptional contribution made by most of the 850 New Zealand providers enrolling international students.

    ENZ welcomes the new code of practice for international students launched on 1 July as a way of strengthening provider engagement and responsibility for the student experience and with the agents New Zealand providers are working with.

    Providers are the link between agents and student flows. We will be supporting providers to do the right thing, which the vast majority do, and continue working with other New Zealand government agencies for them to better understand where some providers may not be meeting these expectations. This will help us to help the industry safeguard our reputation as a world-class education destination and to protect the education brand that we have built together.

    While market diversification is important for us, education markets like India are going to remain a critical part of our industry. Within the next five years India will have the largest tertiary-age population in the world with a middle class expected to grow to around 500 million. The demand for higher education is only going to continue to grow.

    To be a part of this opportunity, we need to remain aspirational but we also acknowledge that we need to be smarter in how we operate.

    We all need to be thinking long-term about what international education means to New Zealand. We are about sustainability, quality, value and integrity. We are about supporting mutual benefit and need to continually look at the value our own domestic students gain from international engagement. Done well, international education contributes hugely to our positioning in the global community.

    Telling the international education story and showcasing the benefits it brings to New Zealand and New Zealanders is a top priority for ENZ. We encourage you to work with each other, your communities, and with us, to continue to highlight the value and vibrancy that international education brings to New Zealand.

    John Goulter, Acting Chief Executive Education New Zealand

  • NZ education features in Malaysia newspaper

    “New Zealand offers one of the top-ranked education systems in the world,” said Jane Goh, Education New Zealand (ENZ) Marketing and Strategic Relations Manager in Kuala Lumpur.

    “Unfortunately, the strengths of the New Zealand education system go relatively unrecognised or have low awareness in Malaysia, especially compared with its growing popularity in China and India.”

    Jane said this represents a significant opportunity in Malaysia for institutions prepared to invest time and effort into student recruitment and partnership development. She called Malaysia “a promising but largely untapped” market.

    “Malaysia is not only a vibrant market for recruiting international students but it is a popular international studying destination for Asian students and students from Islamic countries.”

    Jane said there needed to be a consistent, industry-wide strategic approach taken to the Malaysia market to highlight New Zealand education quality.

    “We decided to invest in a promotional project that included a series of key messages about New Zealand education, current students and alumni stories, as well as an overall picture of studying and living experience in New Zealand.”

    ENZ played a major role in this project and worked closely with The Star, the largest local English newspaper in circulation.

    “We wrote the content and edited several interviews into stories. The key intent was to position New Zealand as a world-class education destination.

    “We wanted the market to know about our internationally renowned universities, our learning experience and to hear from Malaysian students who have studied in New Zealand.”

    Jane said she was pleased to get support from the University of Auckland, Canterbury University, Lincoln University, University of Otago and Southern Institute of Technology. These universities contributed their angle of story and paid for advertising.

    The feature was published in late July, just before the series of NZ Education Fair and roadshows in Malaysia.

    “We then continued this effort with a media roundtable on the 2 August, to discuss the importance of holistic education in today’s employment market.”

    You can read the whole feature here. 

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