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NZ education features in Malaysia newspaper
“New Zealand offers one of the top-ranked education systems in the world,” said Jane Goh, Education New Zealand (ENZ) Marketing and Strategic Relations Manager in Kuala Lumpur.
“Unfortunately, the strengths of the New Zealand education system go relatively unrecognised or have low awareness in Malaysia, especially compared with its growing popularity in China and India.”
Jane said this represents a significant opportunity in Malaysia for institutions prepared to invest time and effort into student recruitment and partnership development. She called Malaysia “a promising but largely untapped” market.
“Malaysia is not only a vibrant market for recruiting international students but it is a popular international studying destination for Asian students and students from Islamic countries.”
Jane said there needed to be a consistent, industry-wide strategic approach taken to the Malaysia market to highlight New Zealand education quality.
“We decided to invest in a promotional project that included a series of key messages about New Zealand education, current students and alumni stories, as well as an overall picture of studying and living experience in New Zealand.”
ENZ played a major role in this project and worked closely with The Star, the largest local English newspaper in circulation.
“We wrote the content and edited several interviews into stories. The key intent was to position New Zealand as a world-class education destination.
“We wanted the market to know about our internationally renowned universities, our learning experience and to hear from Malaysian students who have studied in New Zealand.”
Jane said she was pleased to get support from the University of Auckland, Canterbury University, Lincoln University, University of Otago and Southern Institute of Technology. These universities contributed their angle of story and paid for advertising.
The feature was published in late July, just before the series of NZ Education Fair and roadshows in Malaysia.
“We then continued this effort with a media roundtable on the 2 August, to discuss the importance of holistic education in today’s employment market.”
You can read the whole feature here.
Otago Chemistry lecturer attracts a crowd at Kuching fair
Jane Goh, ENZ’s Marketing and Strategic Relations Manager, Malaysia, said that around 150 students, parents and teachers in Kuching met with representatives from higher learning institutions, high schools and polytechnics from New Zealand at the fair.
These included Riccarton High School, UC International College (UCIC), University of Canterbury, Lincoln University, The Ara Institute of Canterbury, University of Otago, The University of Auckland, University of Waikato, New Zealand Tertiary College (NZTC) and Academic Colleges Group (ACG).
During the fair, Dr David Warren from the University of Otago gave a lecture on the relevance of chemistry today to teach students how best to study and excel in the subject.
Dr David Warren delivers a lecture on ‘Chemistry and its relevance in today’s life’ during the New Zealand Education Fair 2016 held at Kuching Hilton Hotel.

After the lecture, all participants were given a chemistry quiz contest. Rebecca Chen from Lodge International School won the main prize.
Rebecca Chen from Lodge International School – the top winner of Chemistry Lecture and Quiz.
Whānau 4 Life: New Zealand to Vermont
The pedestrians in Burlington, Vermont USA had no idea they would stumble upon haka and poi performances as they strolled up Church Street on a recent Saturday evening.
The North American Whānau Council held its second annual event which included a BBQ, a hike up Mt. Philo and a dinner with waiata (songs) before taking its performance to the streets of Burlington. There was also an emotional ceremony, where the co-presidency was passed to two successors.
The North American Whānau Council is an organisation that sustains the relationship between North Americans who have been positively affected by Māori culture during their study abroad experience at Auckland University of Technology. The relationships are re-established each year through the North American Whānau Council Weekend, which continues the cultural exchange between alumni and their Māori whānau, or family.
Teaching poi to the next generation of AUT Whānau at Mt. Philo

The initial concept of the Whānau Council was started by AUT alumni in Denmark, and soon expanded to other countries in the region to create the European Whānau Council. Members are AUT alumni who took classes offered by the Faculty of Māori and Indigenous Development, and participated in the Noho Marae, a three-day event held at Ngā Wai o Horotiu Marae where AUT introduces international students to Māori culture, customs and the concept of ‘whānau’ or family.
Last year, two students from the University of Vermont (UVM) started the North American Whānau Council. AUT partners with two institutions in the Burlington area, which is one of the reasons why AUT whānau is so strong in Vermont.
The University of Vermont and AUT also have a partnership between their education departments. UVM students enrolled at AUT participate in a teaching internship at a primary school in Auckland, gaining a new perspective from the international setting. There have been more than 40 students in the programme over the last six years, with this year containing the largest cohort so far.
Dr Ellen Baker, head of UVM’s education department, says the international exchange has many benefits.
“Students can continue their professional trajectory, which is enriched by their experience in New Zealand. AUT has welcomed them through the orientation and the Noho Marae experience – students immediately feel a part of the community.”
Jason King, Senior Lecturer of the Faculty of Maori & Indigenous Development, AUT with the North American Whānau Council on top of Mt. Philo

Dr. George Burrill, Trustee to Champlain College and the Honorary Consul from New Zealand to Vermont, encouraged Champlain College to offer scholarships for a reciprocal exchange between Champlain and AUT students. At a recent awards luncheon, Connor, a scholarship student from Champlain College, told how despite his busy academic schedule at AUT he also coached a boys’ basketball team, and was also able to find time to explore New Zealand where he “geeked out for a few days and was a hobbit in Middle Earth,” exploring all the way down to Queenstown. Connor ended his speech with gratitude for the scholarship opportunity.
“I thank you once, I thank you twice, I thank you a thousand times for helping me in my journey. This opportunity has truly changed my life and the memories I made will not be forgotten.”
Thank you to the North American Whānau Council and the AUT staff for allowing me to join the Whānau in Burlington for the weekend.
Key takeaways
• Alumni are very eager to share their stories and participate in alumni events.
“I never get sick of talking about New Zealand.” – Monica
• Before students leave New Zealand, ask them how they will stay connected. The education graduates at UVM are developing a unit on Māori history and culture to teach in their classrooms.
“Most incredible semester I’ve ever had.” – Megan
• Connect your alumni with your contact at their international office so they can talk to prospective students during orientation, info sessions or a study abroad fairs.
Students are the driving force of alumni events abroad. Even when US students only come to New Zealand for one semester, their connection to Māori culture and the people of New Zealand lasts a lifetime thanks to the welcoming and positive learning culture.
Chinese students gather for Youth summit
The summit was arranged by Global Engagement Institute and hosted at the University of Auckland Business School. The three-day summit was followed by a week of special topic days on leadership.
Fifteen New Zealand students from Auckland, Tauranga and Christchurch joined the 34 Chinese students to learn about leadership opportunities in a global context, based on cultural understanding, respect, trust and diplomacy.
Representatives from the Ministry of Foreign Affairs and Trade, the Asia New Zealand Foundation, the University of Auckland and Fonterra, amongst others, gave presentations providing insights and advice to guide the students in the future. Students also participated in a speech competition, with the top three Chinese students winning scholarships to study English at Languages International in Auckland.
Greg Scott, ENZ General Manager, Industry Development said the summit was a great initiative to support future leaders from both New Zealand and China.
“It provided a valuable platform for students from China and New Zealand to share their perspectives and culture.
“From day one, these young people demonstrated what is required to be future global citizens.”
The students were joined by Lin Lin Zhai, a representative from the Qingdao Education Bureau, who announced that the 2018 summit would be held in Qingdao, providing Kiwi students the opportunity to travel to China.
The summit is then expected to return to New Zealand in 2019.
ENZ was the premier sponsor of the event, alongside additional sponsors including the Asia New Zealand Foundation and New Zealand China Council.
SheLeads Campaign – inspiring future Indian learners
Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.

The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.

The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.

To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand.

Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.

Images from the SheLeads debate competition held at Delhi Public School.

Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.

The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.

ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.

“New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.

“I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.
Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.

Grant McPherson
Chief Executive, Education New Zealand
International students awarded for ICT excellence
Ruslan Levenets, who originally studied law in Russia, came to study in New Zealand in preparation of a career change.
“I had some practical skills and interest in IT, but my main motivation for study was to have a strong theoretical background,” said Levenets.
Ruslan was awarded most outstanding student for the Graduate Diploma in Information Assurance and Security. The award was sponsored by ISACA, an international professional association for IT governance.
Mike Binkhorst, president of the Wellington chapter of ISACA, believes supporting top students is an important part of building the future of their industry.
“We're keen to encourage people into the profession to make a difference in the field. ISACA promotes frameworks and standards in IT to improve governance and security. Education and supporting the next generation is a big part of that,” said Binkhorst.
Alexander Sokolov with Alisdair McKenzie

Also achieving excellence in IT was Alexander Sokolov who was awarded most outstanding student for the Graduate Diploma in Information Technology. He received his award from Alisdair McKenzie, a member of WelTec’s IT Industry Partnership Committee.
“WelTec’s Industry Partnership Committee offers guest lectures, takes interns and reviews WelTec's IT programmes – all so that they deliver what the industry is needing,” said McKenzie.
“We work to ensure that the tertiary education sector is harmonised with business and industry requirements.”
Ian Hunter from WelTec’s School of Business & IT said the involvement of industry associations makes a significant difference to the way WelTec students are taught.
“Our students are working on real scenarios and real problems as part of their academic programme,” said Hunter.
ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”
Ara cohort with faculty from Jaipuria Institute and Acting High Commissioner Suzannah Jessep (centre in blue)

As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.
Runway on the High Commission lawn

Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
Sustainable growth for schools
Industry experts shared their vision of sustainable school growth at NZIEC.
Why should students choose your school?
Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.
He believes New Zealand schools will benefit from having clear, distinctive positioning.
“Find a cogent and compelling reason for your audiences to choose your school over others,” he says.
Stephen’s top tips include:
1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
2. Communicate substance – teaching, pedagogy, curriculum and staff.
3. Back up your claims with evidence of the impact you have on students.
4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.
How to promote internationalism
For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.
He says the aim of internationalisation is to help students become culturally competent and globally ready.
John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.
The role of international staff in internationalisation, he says, is to:
- Support or coordinate cultural PLD (professional learning and development).
- Promote and lead cross-cultural activities.
- Write a paper for the board and school leaders.
- Be an advocate and make conversations happen.