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Students experience a New Zealand classroom in Thailand
Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.
The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.
A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.
ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.
“The simulated classroom experience targeted students aged 11 to 18 years old".
“With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"
“The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.
“We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.
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Driving student interest in Indonesia through strategic co-funded initiatives
ENZ and SUN Education delivered a jam-packed programme of student recruitment events in Surabaya and Jakarta in late May to drive student interest and connect New Zealand providers with potential partners for academic collaboration.
Surabaya
The activity began with an introductory meeting between Universitas Airlangga’s International Office and visiting New Zealand providers to explore opportunities for academic collaboration between our two countries.
The meeting was attended by representatives from the University of Auckland, Auckland University of Technology, the New Zealand Honorary Consulate in Surabaya and SUN Education.
Discussions centred on potential areas of partnership, including articulation pathways, staff exchanges, guest lectures, and joint research initiatives.
The following day, providers met with prospective students at the Study in New Zealand Exhibition in Surabaya.
The exhibition featured the University of Auckland, Auckland University of Technology, University of Waikato, UP Education, University of Otago, Le Cordon Bleu, the Southern Institute of Technology and Lincoln University.
The event attracted around 200 students and their parents.
Study in New Zealand exhibition attendees learning about tertiary education options in New Zealand.
Jakarta
Over to Jakarta, ENZ organised an exhibition featuring a strong line-up of New Zealand institutions, comprised of all eight of New Zealand’s universities alongside the Southern Institute of Technology, Le Cordon Bleu, University of Canterbury International College and UP Education.
The fair attracted approximately 250 students and parents, all eager to explore the diverse study options and world-class education opportunities that New Zealand has to offer.
To close off a busy student recruitment period, a mini exhibition was hosted at Universitas Indonesia, the top-ranked university in Indonesia.
The exhibition was specifically for LPDP Affirmative Scholars and students interested in postgraduate-level study.
As part of the event, ENZ Market Manager, Naluri Bella, delivered a ‘Study in New Zealand’ session, which attracted around 100 enthusiastic attendees.
The session provided insights into New Zealand’s high-quality education system and scholarship opportunities, helping to raise awareness and inspire future postgraduate study pathways.
ENZ’s Regional Director (Asia) Ben Burrowes said the activities were designed enhance agents’ and students' awareness of New Zealand’s world-class education offering.
“These collaborations help position New Zealand as a competitive and credible choice for Indonesian students,” he added.
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International students awarded for ICT excellence
Ruslan Levenets, who originally studied law in Russia, came to study in New Zealand in preparation of a career change.
“I had some practical skills and interest in IT, but my main motivation for study was to have a strong theoretical background,” said Levenets.
Ruslan was awarded most outstanding student for the Graduate Diploma in Information Assurance and Security. The award was sponsored by ISACA, an international professional association for IT governance.
Mike Binkhorst, president of the Wellington chapter of ISACA, believes supporting top students is an important part of building the future of their industry.
“We're keen to encourage people into the profession to make a difference in the field. ISACA promotes frameworks and standards in IT to improve governance and security. Education and supporting the next generation is a big part of that,” said Binkhorst.

Alexander Sokolov with Alisdair McKenzie
Also achieving excellence in IT was Alexander Sokolov who was awarded most outstanding student for the Graduate Diploma in Information Technology. He received his award from Alisdair McKenzie, a member of WelTec’s IT Industry Partnership Committee.
“WelTec’s Industry Partnership Committee offers guest lectures, takes interns and reviews WelTec's IT programmes – all so that they deliver what the industry is needing,” said McKenzie.
“We work to ensure that the tertiary education sector is harmonised with business and industry requirements.”
Ian Hunter from WelTec’s School of Business & IT said the involvement of industry associations makes a significant difference to the way WelTec students are taught.
“Our students are working on real scenarios and real problems as part of their academic programme,” said Hunter.
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ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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First Study with New Zealand Roadshow boosts New Zealand education’s presence in Sri Lanka
Held from 5-8 March across Colombo and Kandy, the roadshow marked a significant milestone for New Zealand’s engagement in Sri Lanka, now among New Zealand’s top five source countries for international students. The programme built on more than 70 years of people-to-people connections and responded to growing demand for high quality, globally recognised education pathways.
The four-day programme brought together 19 New Zealand education providers, including seven universities, seven institutes of technology and polytechnics (ITPs), and five private training establishments (PTEs) for activities such as high school counsellor briefings, partner and education agent meetings, and large-scale student fairs.
Nineteen New Zealand education providers who participated in the first Study with New Zealand roadshow in Sri Lanka with the New Zealand High Commission and Education New Zealand team in Colombo.
The activities established direct connections between education providers, prospective students, families and key education influencers in Colombo and Kandy.
Delivered in collaboration with Thames International and supported by the New Zealand High Commission, the roadshow showcased a coordinated, whole of New Zealand approach to market engagement.
New Zealand High Commissioner to Sri Lanka, Bangladesh, Pakistan and Maldives, David Pine, highlighted the depth of the bilateral relationship and New Zealand’s long-term commitment to education cooperation.
The programme delivered tangible outcomes, including the announcement of a new articulation agreement between the University of Otago and Sri Lanka Technology Campus, supporting clearer study pathways and enhanced visibility of New Zealand qualifications within Sri Lanka’s higher education ecosystem.
To maximise national reach, ENZ supported the roadshow with an integrated, multichannel promotional campaign. The New Zealand Taught Me social media campaign achieved strong engagement, reaching over 908,000 users and directing more than 22,000 people to roadshow information.
This was complemented by long-term billboard campaign in Colombo, LED displays in both cities, a 45-day radio campaign on a local radio station, Gold FM, and extensive earned media coverage across television and print media.
ENZ’s Regional Director – Asia (excluding China), Ben Burrowes said the roadshow played a critical role in raising awareness of New Zealand as a study destination.
“Sri Lanka is a strategically important market for New Zealand,” Ben said.
“This roadshow significantly lifted the visibility of New Zealand’s education offering and demonstrated our long-term commitment to engaging directly with students, families and partners.”
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary, said the roadshow was an important step in responding directly to growing student demand.
“By bringing New Zealand education providers together in Colombo and Kandy, we enabled students and families to engage directly with institutions and gain a clearer understanding of the quality, range and long-term value of studying in New Zealand,” Monika said.
The success of the inaugural roadshow has positioned New Zealand strongly in the market, supporting future student mobility, deeper institutional engagement and sustained visibility for New Zealand education in Sri Lanka.
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Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”

Ara cohort with faculty from Jaipuria Institute and Acting High Commissioner Suzannah Jessep (centre in blue)
As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.

Runway on the High Commission lawn
Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
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Event season in Viet Nam
Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.
Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.
“It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”
The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.
The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.
The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.
Ben said the number of questions put to the panel was a positive sign.
“A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.
Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs.

Ben Burrowes (second from left), Tam Le (second from right) with Vietnamese alumni

Speed meetings at the Hanoi Agent Seminar
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Winners of KIWI Challenge announced
This year was the first where university students were able to enter a new category alongside the schools' challenge.
The winning teams from Petra Christian University and USG Education headed off strong competition from eight other finalists, drawing praise from the judges for their solutions to support youth-led Small and Medium Enterprises (SMEs).
Finalists presented to a panel of judges from University of Otago – Ōtākou Whakaihu Waka and Education New Zealand Manapou ki te Ao (ENZ), who were cohosting the initiative.
Both winning teams received a voucher valued at 10,000,000 Indonesian Rupiah (approximately 1,000NZD) as well as virtual internships from the University of Otago – Ōtākou Whakaihu Waka commencing in semester one, 2025.
Tech-led solutions
A team from Petra Christian University developed an app ‘Partify’ which connects emerging small businesses and keen part-time workers. Businesses post part-time jobs, and workers swipe to find flexible gigs nearby, with AI matching candidates based on skills, location, and availability.
Partify university winner – ENZ market manager Naluri Bella and University of Otago Regional Market Manager Sarah Ewing present the award for First Place in the University category to team members from Petra Christian University for their app ‘Partify’.
In the high school category, a team from USG Education took the top prize with ‘LAW4MSME’, a platform allowing small businesses to access legal information and advice.
LAW4MSME High school winner - ENZ market manager Naluri Bella and University of Otago Regional Market Manager Sarah Ewing present the award for First Place in the University category to team members from USG Education for their platform “LAW4MSME’.
Explaining the group’s business idea, team leader for LAW4MSME, David Francis said the students found that Indonesian youth-led SMEs lack knowledge of the laws and regulations needed to run their businesses.
“To address this, we developed an AI bot that educates SME owners on these regulations, helping them navigate legal requirements more effectively,” David said.
The KIWI Challenge competition aims to inspire youth across Indonesia to engage in entrepreneurial activities and help resolve societal issues. Over the five years the competition has run, 1000 Indonesian youth have participated. This year, Education New Zealand Manapou ki te Ao (ENZ) partnered with University of Otago to co-host the initiative.
This year’s competition included 49 teams with a total of 221 student participants.
Mentorship key
Mentorship is a key element of the competition. The finalists attended a workshop run by Associate Professor Dr Conor O’Kane, Head of the Bachelor of Entrepreneurship programme at Otago Business School. This assisted entrants to develop their ideas and refine business plans.
ENZ Acting General Manager International Ben Burrowes said he’s delighted to see the continued development of the KIWI Challenge.
“Inviting university students for the first time has given us the opportunity to include a whole new cohort of talented young entrepreneurs, and we have been very impressed with the quality and creativity of their submissions,” Ben said.
“The competition has also benefitted from the enthusiasm and expertise of our colleagues at the University of Otago, and we are grateful for their willingness to partner with us for the KIWI challenge’s fifth year.”
Dr O’Kane said it was inspiring to witness the quality of entrepreneurial thinking among Indonesian students.
“These students have very bright futures. The concepts and programmes the finalists presented were remarkable and captured the impressive ability of the teams to identify tangible business problems and visualise and communicate a solution to these challenges,” Dr O’Kane said.
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SheLeads Campaign – inspiring future Indian learners
Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.
The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.
The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.
To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand.
Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.
Images from the SheLeads debate competition held at Delhi Public School.
Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.
The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.
ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.
“New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.
“I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.