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• ENZ success at the NZ Direct Marketing Awards

  It is the first time in the Awards’ history that one organisation has taken out all of the top honours. ENZ was also awarded a further seven golds, three silvers and one bronze across a variety of categories.

  The awards, which celebrate excellence in digital, database and direct marketing, recognised ENZ's database marketing strategy over the past 18 months, including its Study in NZ database marketing programme, MyStudyNZ member website and Future Proof Yourself campaign.

  Each was delivered with the support of SpeakData, ENZ’s data partner, and OMD, ENZ’s media partner.

  ENZ Chief Executive Grant McPherson was delighted with the agency’s success.

  “We’ve made a fundamental shift from promotions, events and limited fact-to-face interactions to a sophisticated digital marketing approach that is truly global that is an asset for New Zealand education providers involved in international education.

  “We want to attract students who choose New Zealand for the value of our education offering and contribute to New Zealand and our society by helping us grow our understanding and connections with the world.” 

  Paul Irwin, ENZ’s General Manager Student Marketing, said ENZ’s digital approach matched the key audience that New Zealand needed to connect with – students.

  “The current generation of students live and breathe in a digital world. Today’s students expect to be able to find what they need on-line and this is playing a key role in their decision making,” said Paul

  “Our digital approach connects students to education offerings that are optimally suited to their interests and ambitions. This helps them have the best possible experience living and studying in New Zealand and boosts employment outcomes.”

  The NZDM Awards are one of two key annual New Zealand marketing award events and are run by the New Zealand Marketing Association.

  This was the first time ENZ entered the awards, competing against many of New Zealand’s biggest corporates, including Spark, Westpac, ANZ, Vodafone and Air New Zealand.

• Letter from the CE: Kiwis see the benefits of international education

  The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.

  Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.

  These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.

  This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.

  The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.

  Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.

  I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.

  For more information on the Perceptions research, click here.

  For more information on the economic valuation, click here.

   

  Grant McPherson

  Chief Executive, Education New Zealand

  

   

   

   

• We offer flexibility, care and support

  

  At Education New Zealand, you will receive:

  - Five weeks (25 days) paid annual leave that will begin accruing from your very first day.

  - 10 days sick leave added to your balance from the day you start, and a top up of 10 days to your balance when you cross over your work anniversary (after 12 months). 

  -  Annual flu vaccinations.

  - Flexibility. We understand this is valued by our employees, therefore offer different kinds of flexible working around the location, days, and times you work while balancing the needs of ENZ, your team and you. 

  - Free access to a nearby gym and (free) personal trainer if you’re based in our Wellington office. 

  - Access to a resourceful Wellbeing Hub through our Employee Assistance Program (EAP), giving you access to confidential support and resources across key areas such as physical health, emotional wellbeing, lifestyle, and workplace support, along with webinars and eLearning modules. 

• Event season in Viet Nam

  Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.

  Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.

  Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.

  “It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”

  The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.

  The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.

  The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.

  Ben said the number of questions put to the panel was a positive sign.

  “A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.

  Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs. 

  

  Ben Burrowes (second from left), Tam Le (second from right) with Vietnamese alumni

  

  Speed meetings at the Hanoi Agent Seminar

• Students experience a New Zealand classroom in Thailand

  Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.

  The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.

  A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.

  ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.

  “The simulated classroom experience targeted students aged 11 to 18 years old".

  “With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"

  “The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.

  “We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.

• First Study with New Zealand Roadshow boosts New Zealand education’s presence in Sri Lanka

  Held from 5-8 March across Colombo and Kandy, the roadshow marked a significant milestone for New Zealand’s engagement in Sri Lanka, now among New Zealand’s top five source countries for international students. The programme built on more than 70 years of people-to-people connections and responded to growing demand for high quality, globally recognised education pathways.

  The four-day programme brought together 19 New Zealand education providers, including seven universities, seven institutes of technology and polytechnics (ITPs), and five private training establishments (PTEs) for activities such as high school counsellor briefings, partner and education agent meetings, and large-scale student fairs. 

  

  Nineteen New Zealand education providers who participated in the first Study with New Zealand roadshow in Sri Lanka with the New Zealand High Commission and Education New Zealand team in Colombo.  

  The activities established direct connections between education providers, prospective students, families and key education influencers in Colombo and Kandy.

  Delivered in collaboration with Thames International and supported by the New Zealand High Commission, the roadshow showcased a coordinated, whole of New Zealand approach to market engagement. 

  New Zealand High Commissioner to Sri Lanka, Bangladesh, Pakistan and Maldives, David Pine, highlighted the depth of the bilateral relationship and New Zealand’s long-term commitment to education cooperation.

  The programme delivered tangible outcomes, including the announcement of a new articulation agreement between the University of Otago and Sri Lanka Technology Campus, supporting clearer study pathways and enhanced visibility of New Zealand qualifications within Sri Lanka’s higher education ecosystem.

  To maximise national reach, ENZ supported the roadshow with an integrated, multichannel promotional campaign. The New Zealand Taught Me social media campaign achieved strong engagement, reaching over 908,000 users and directing more than 22,000 people to roadshow information. 

  This was complemented by long-term billboard campaign in Colombo, LED displays in both cities, a 45-day radio campaign on a local radio station, Gold FM, and extensive earned media coverage across television and print media.

  ENZ’s Regional Director – Asia (excluding China), Ben Burrowes said the roadshow played a critical role in raising awareness of New Zealand as a study destination.

  “Sri Lanka is a strategically important market for New Zealand,” Ben said. 

  “This roadshow significantly lifted the visibility of New Zealand’s education offering and demonstrated our long-term commitment to engaging directly with students, families and partners.”

  ENZ’s Market Manager – Sri Lanka, Monika Chaudhary, said the roadshow was an important step in responding directly to growing student demand. 

  “By bringing New Zealand education providers together in Colombo and Kandy, we enabled students and families to engage directly with institutions and gain a clearer understanding of the quality, range and long-term value of studying in New Zealand,” Monika said.

  The success of the inaugural roadshow has positioned New Zealand strongly in the market, supporting future student mobility, deeper institutional engagement and sustained visibility for New Zealand education in Sri Lanka.

• Your chance to "Connect" with ENZ 2017

  ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.

  Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.

  “Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.

  “We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”

  Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.

  DATE	CITY	VENUE	TIME
  Monday 19 June 2017	Wellington	Te Wharewaka o Poneke	0900 – 1130
  Tuesday 20 June 2017	Hamilton	Claudelands Arena	0900 – 1130
  Tuesday 20 June 2017	Tauranga	Trinity Wharf	1400 – 1630
  Friday 23 June 2017	Takapuna	Bruce Mason Centre	0930 – 1200
  Monday 26 June 2017	Dunedin	Dunedin Public Art Gallery	1100 – 1330
  Tuesday 27 June 2017	Christchurch	TAIT	0930 – 1200
  Wednesday 28 June 2017	Auckland	Cliftons	0900 – 1130
  Wednesday 28 June 2017	Auckland	Cliftons	1300 – 1530

   
  UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 June

  Click here to register.

  Light refreshments will be served.

  Please note: This event is for representatives from New Zealand education institutions only.

• New Zealand to be Country of Honour at China Annual Conference for International Education and China Education Expo 2025

  CACIE is the largest international education conference in China connecting professionals, researchers and international education stakeholders. The 2023 Expo hosted 18 national pavilions, attracting 364 institutions from 34 countries and regions with a total of 28,980 visitors, including prospective students. New Zealand has participated in CACIE for 19 consecutive years. 

  The Expo is scheduled for late October 2025 in Beijing, China.  

  Michael Zhang, Regional Director Greater China, ENZ said, “Being Country of Honour is not only a privilege, it is a significant opportunity to raise awareness of New Zealand’s education offerings to China and a wide audience, including government leaders and officials, education providers, agents and students.”  

  The invitation builds on the momentum from high-level education engagements with China in the past two years since the borders reopened, including Premier Li’s visit to New Zealand in June 2024, and two visits to New Zealand by Education Minister Huai Jinpeng in 2023 and 2024. 

  China is New Zealand’s largest source country of international students accounting for 35 per cent of enrolments in 2023, and a top destination for New Zealanders on the Prime Minister’s Scholarship for Asia.  

  Zhang said, “Education links are an important part of New Zealand’s relationship with China. Being Country of Honour is an opportunity to support our international education sector to strengthen their links with Chinese counterparts and build new connections. This will help enhance student mobility, academic and research collaboration, and people-to-people links.”  

  Education New Zealand leads New Zealand’s education engagement with China and supports our providers in-market. This includes managing bilateral education cooperation initiatives such as high-level dialogues, sectoral forums, student mobility channels, national-level education events and research programmes such as the long-standing Tripartite Partnership Programme. 

• Kiwi innovation shines in the Expo Hall

  To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.

  Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.

  Kaylee noticed that innovation was a key word for a number of countries. 

  “India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.

  “By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”

  

  Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.

  “Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.

  “It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.

  “A number of conference delegates said New Zealand set the bar high!”

  Other country taglines at NAFSA were:
  Spain: “Education, Our Art”
  Israel: “Jumpstart your Future”
  Germany: “Land of Ideas”
  Poland: “Study and be successful”
  Russia: “Learn from everyone, copy nobody”
  Ireland: “The warmest of welcomes”
  Canada: “A world of possibilities”

  

  Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.

• Summer holiday fun for Vietnamese students at the 2023 New Zealand Future Skills Camp

  At this year’s camp, in addition to NZ EdTech Code Avengers which specialises in digital skills training, Education New Zealand Manapou ki te Ao (ENZ) also worked with another NZ Ed Tech company Chasing Time English, a digital platform that enhances English language learning through exclusive short films. Three local partners were involved to help promote and deliver training sessions for the students.  

  20 teams were shortlisted for the camps which ran from Saturday 24 June to Sunday 2 July 2023. The teams could participate in a variety of online and in-person group work and interactive activities, learning coding skills together with English skills for an intercultural environment. After the camps, the teams were required to work on a coding project themed “Making a creative and impressive 'Our Future Profile' Webpage introducing your team 15-20 years from now”.

  The top eight teams with the most impressive webpages were then invited to present their products, in English, to a panel of judges on Sunday 16 July. The other teams from the 20 who were shortlisted were also invited to the Awards Ceremony held on Friday 7 July to receive certificates and announcement of the final results either in person or virtually. 

  His Excellency Mr. Scott James, New Zealand Consul General in Ho Chi Minh City, attended the Awards Ceremony. In his remarks, he said “All of the students here are already winners because you have not only surpassed many contestants to come this far, but you have also taken the courage to step out of your comfort zone and embark on this adventure to learn new skills.” 

  Assoc. Prof. Minh Nguyen, Head of Department Computer Science and Software Engineering at Auckland University of Technology, was one of the judges who evaluated the teams’ webpages and then the short-listed presentations. He commented: “It was an absolute pleasure to be a part of such an inspiring event. The creativity and innovation displayed by the teams was truly impressive.” 

  Ms. Karen Kemsley, Production Manager at Chasing Time English who taught students at online sessions, said: “I had a wonderful time with the NZ Future Skills Camp students. Everyone participated enthusiastically which made the classes both fun and engaging. They took every opportunity they could to share creative opinions and ideas while demonstrating excellent English language skills. They were an absolute delight!” 

  The 1st prize winning team, together with two 2nd prize winning teams went on to represent Viet Nam at the New Zealand – Asia Code Camp Day on 5 August with other students from Indonesia, Malaysia, South Korea and Thailand.   

  NZFSC not only provided an exciting and meaningful summer event for the participating students, but also left both students and their parents with a very positive impression of Aotearoa New Zealand as an innovative, welcoming and beautiful destination for their potential international education plans.