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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”
Ara cohort with faculty from Jaipuria Institute and Acting High Commissioner Suzannah Jessep (centre in blue)
As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.
Runway on the High Commission lawn
Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
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Thai delegation signs MOUs with two NZ universities
Education New Zealand’s Manapou ki te Ao (ENZ) Programme Manager, Jaruwan Pongjaruwat, led the Thai delegation from Rajamangala University of Technology (RMUT) and Silpakorn University (SU). The delegation visited several universities and Te Pūkenga business divisions across both the North and South islands in the last week of May.
Jaruwan said that the main aim of the visit was to facilitate a Memorandum of Understanding (MOU) signing between RMUT and the University of Otago and between SU and the University of Canterbury. It also proved a good opportunity to further develop the relationship that these offshore partners have with Te Pūkenga.
“It was an absolute pleasure to accompany this group of senior officials from RMUT and SU around New Zealand. The visit gave the RMUT delegation members an opportunity to revisit institutions which they have previously partnered with for student and teacher mobility projects, including Wintec, Weltec and Otago Polytechnic.
RMUT and SU delegates see how Wintec manages engineering material and resources across different disciplines.
“It also provided an opportunity for our delegation to visit new education providers such as the University of Waikato and the University of Canterbury to learn more about the areas in which these institutions excel. They particularly enjoyed learning more about what each institution has to offer and seeing how New Zealand education providers link research to commercial products and services. On top of that, delegates also had the opportunity to visit Weta Workshops and have dinner at Bellamy's restaurant in The Beehive whilst in Wellington," said Jaruwan.
Thai delegates visiting the University of Canterbury’s Faculty of Engineering
It is hoped that this visit will lead to future projects in the areas of teacher development, articulation programmes, student mobility and a joint foundation programme. The joint foundation programme will now be extended to cover students studying science and health science, allowing students a pathway to all eight New Zealand universities.
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Event season in Viet Nam
Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.
Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.
“It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”
The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.
The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.
The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.
Ben said the number of questions put to the panel was a positive sign.
“A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.
Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs.
Ben Burrowes (second from left), Tam Le (second from right) with Vietnamese alumni
Speed meetings at the Hanoi Agent Seminar
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Your chance to "Connect" with ENZ 2017
ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.
Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.
“Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.
“We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”
Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.
DATE CITY VENUE TIME Monday 19 June 2017 Wellington Te Wharewaka o Poneke 0900 – 1130 Tuesday 20 June 2017 Hamilton Claudelands Arena 0900 – 1130 Tuesday 20 June 2017 Tauranga Trinity Wharf 1400 – 1630 Friday 23 June 2017 Takapuna Bruce Mason Centre 0930 – 1200 Monday 26 June 2017 Dunedin Dunedin Public Art Gallery 1100 – 1330 Tuesday 27 June 2017 Christchurch TAIT 0930 – 1200 Wednesday 28 June 2017 Auckland Cliftons 0900 – 1130 Wednesday 28 June 2017 Auckland Cliftons 1300 – 1530
UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 JuneClick here to register.
Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions only.
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Kiwi innovation shines in the Expo Hall
To expand US perceptions of New Zealand beyond tourism and adventure, New Zealand’s presence at NAFSA showcased Kiwi innovation and creativity, with the campaign line New Ideas Grow Better Here.
Thirteen New Zealand institutions, including all eight universities, featured on the New Zealand pavilion. Each chose a creative or innovative student project to highlight, ranging from a fully recyclable electric car to New Zealand’s first virtual reality movie. The projects were shown on the pavilion and printed in ENZ’s NAFSA guide book which was handed out to all conference delegates.
Kaylee noticed that innovation was a key word for a number of countries.
“India, Ireland, Portugal, Europe, Malaysia and Germany all included taglines about innovation on their booths – but their storytelling wasn’t as compelling as our own.
“By using real student stories, we were able to communicate ‘innovation’ in a more authentic way and really bring the messaging to life – we showed how students in New Zealand ‘Think New’.”
Kaylee said touring the NAFSA Expo Hall was a great opportunity to consider New Zealand’s education offering.
“Visiting other booths gave us a sense of competitor country education branding and messaging, which is important for understanding how we can uniquely position the New Zealand education story.
“It’s difficult not to sound biased but the New Zealand pavilion had the most brand personality, and stood out above the other country booths in terms of impact, thanks to our strong and unified presence.
“A number of conference delegates said New Zealand set the bar high!”
Other country taglines at NAFSA were:
Spain: “Education, Our Art”
Israel: “Jumpstart your Future”
Germany: “Land of Ideas”
Poland: “Study and be successful”
Russia: “Learn from everyone, copy nobody”
Ireland: “The warmest of welcomes”
Canada: “A world of possibilities”
Clockwise from top left: Australia’s pavilion, Canada’s pavilion, Spain’s pavilion and Japan's pavilion.
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Future Proof 2.0
The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.
We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.
About the campaign
Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.
The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.
It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).
The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.
Campaign messaging
Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.
The campaign’s central message is: Our teachers lead the world in preparing students for the future.
The key messages are:
1. Our teachers give you the skills to put your knowledge to work in the world.
- Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.
2. Our teachers challenge you to reach your potential in an unlimited learning environment.
- Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.
3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.
- Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.
Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.
We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.
While Future Proof 2.0 will feature many great teachers, our three stars are:
Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland
With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities.
Mark Hanlen, a marine studies teacher at Whakatane High School
A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.
Dr Faith Kane, a senior lecturer in textiles at Massey University
Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.
How can Future Proof 2.0 help you?
You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.
Using our creative assets
Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students.
We will add all assets to The Brand Lab as they become available.
Useful resources
You can find advice on identifying audiences, channels and story ideas on the Skills Lab.
For example, there are practical tips on:
- Creating a digital marketing strategy
- Using social media to turn your followers into advocates
- Writing great blog posts
- How we use My StudyNZ to match students to institutions
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NAFSA CEO to deliver opening plenary at NZIEC KI TUA 2024
NZIEC KI TUA 2024 is set to welcome rich, global, and indigenous perspectives on international education with the announcement of its opening plenary and keynote speakers over two days of the conference.
NAFSA CEO and Executive Director of NAFSA Association of International Educations, Dr Fanta Aw, will deliver the opening plenary at NZIEC KI TUA 2024 inTe Whanganui-a-Tara, Wellington from 6 – 8 August.
NAFSA Association of International Educators (NAFSA) CEO and Executive Director, Dr Fanta Aw will deliver the opening plenary. Experienced leader in business, community development, governance and technology, Elle Archer (Ngāti Tamaterā, Ngāti Maru – Hauraki Whānui katoa, Ngāti Raukawa, Ngāti Porou, Ngāpuhi, Ngāi Tūhoe) will deliver a keynote address on day two of the conference.
Dr Aw will speak about the role international education can play in a time of global challenge and the global dimensions of our international education sector. Since 1996, Dr Aw has been a dedicated member and leader at NAFSA, which is the largest association serving international educators worldwide.
From 2013 to 2016, she served as NAFSA’s President and Board Chair. Dr. Aw is a recognised and highly respected figure in the fields of international education and higher education administration. Originally from Mali, West Africa, Dr. Aw has resided in both East and West Africa, as well as the United States, fostering a broad and diverse cultural perspective. Her passion for global experiences has led her to explore nearly 60 countries. Dr. Aw is a frequent keynote speaker, sharing her expertise on various topics including international educational exchanges, diversity and inclusion in higher education, and U.S. immigration.
Keynote speaker Elle Archer’s address will draw on her experiences from a number of global initiatives across engagement, cultivating curiosity, intergenerational fairness, and learning futures. Her address will take the audience on a journey from our own backyard to global kaupapa and focus on activating our connection to the world. This also fits into a portfolio of mahi that she has been involved in: Futures Now - Activating Societal Shift, Embracing Kotahitanga.
Elle Archer will be a keynote speaker at NZIEC KI TUA 2024
Archer is an experienced speaker, facilitator, innovator and strategist, empowering people to achieve outcomes for the betterment of purpose. She holds roles as Heamana Whakahaere Executive Chair, Chair, Managing Director, Board Trustee and Kaiarahi for a wide range of organisations nationally and globally. She has been involved in iwi, business, industry, government, and community development for 27 years, with a background in science, geospatial technology, education, infrastructure, economic development, and emergency management. She won the ‘High-Tech Inspiring individual for 2024’ award at the NZ Hi-Tech awards.Register now
Registrations are open for the 31st New Zealand International Education Conference KI TUA (NZIEC KI TUA), which is being held in Te Whanganui-a-Tara, Wellington from 6 – 8 August 2024 at Tākina Wellington Convention & Exhibition Centre. This year’s conference theme is NZIEC KI TUA – Te Ara ki te Ao*
You can register now at NZIEC KI TUA 2024. For an updated programme visit our website.
A spotlight on NZIEC KI TUA 2024 Partners
We are delighted to bring you the NZIEC KI TUA Experience Garden, which will give you the chance to engage and connect with a few of our conference partners in a number of exciting ways!
- Join us for the NZIEC KI TUA Welcome Function on Wednesday, 6 August brought to us by Te Herenga Waka — Victoria University of Wellington and Te Kunenga ki Pūrehuroa Massey University.
- This year, we start both conference days with a Networking Breakfast; join TOEFL, at the International Education 101 session on our first day and Host Families on Thursday morning for an informative session with Celia Coombes from Immigration New Zealand.
- Immerse yourself in the world of ‘Flywire live illustrators’, who will breathe life into our core conference themes and explore how collaboration will shape the future of international education.
- Visit and connect with idpconnect and IELTS in their own partner lounge.
- Savour a bold barista coffee from Student Safe
- Need to make a powerful first impression? Visit the Pearson Photo Booth for a professional LinkedIn profile photo taken by Wellington-based professional photographer Rebecca McMillan
- Edified is partnering with Kāpiti’s Otaraua Nurseries to help NZIEC KI TUA in our commitment to sustainability; for every delegate registration, we will plant a native tree, fostering a greener future for generations to come.
- Prepare to embark on an extraordinary journey through the NZIEC KI TUA 2024 Experience Garden and unlock a world of activations and inspiration.
We hope to see you there!
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‘Unlock Your Future with New Zealand PTEs’ webinar series for the Indian market
According to 2023 enrolment data, India is the largest source of students for New Zealand’s Private Training Establishments (PTEs). To ensure agents in India are receiving the most up-to-date and relevant information on the quality and range of courses at New Zealand PTEs, ENZ has launched its ‘Unlock your Future with New Zealand PTEs’ series.
The series is designed to cover different programme areas offered by our PTEs. The first session, held in October, focused on Engineering, Technology, and IT programmes and proved popular with 62 education agents participating. Attending the session from the PTEs, were representatives from academyEX, Auckland Institute of Studies, Aspire2, International College of Auckland, Media Design School, New Zealand Skills and Education Group, Whitecliffe College, and Yoobee College. During the webinar, these representatives introduced their programmes, discussed pathway opportunities, job prospects after graduation, and shared alumni stories.
Ruth Cooper, Co-chair of Quality Tertiary Institutions and Country Director of Media Design School said that this series aims to give education agents a clear understanding of New Zealand PTEs.
“Indian students make up the largest group of international students at our PTEs and education agents play a crucial role in facilitating this.
“We want Indian education agents to have a clear understanding that New Zealand PTEs provide high-quality, government-recognised, and student-centred education. They are well-connected to industry and offer a wide array of courses and programs at various levels,” said Ruth.
“These webinars help providers establish and strengthen relationships with Indian education agents and equip them with valuable information to share with prospective students,” she added.
Register for the next webinar
There will be one more session held before the end of the year on Tuesday 19 November with more to follow in early 2025. The 19 November session will explore education options in food, hospitality, personal services, health, agriculture, and environmental studies. Education agents for the India market can register for this session here.
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Around the world in five
Brazil
Opinion of Brazilians on education and quality of life of New Zealand is the subject of research
China
China’s Covid rules and unemployment driving postgrad study abroad
Chinese school-leavers look closer to home for overseas study
Colombia
I AM NEW: Education New Zealand Working on Projects For International Education In Colombia
Indonesia
Thailand
Study abroad! Thais' interest in studying New Zealand has increased by more than 25%
Viet Nam
Education – an important cooperation area between Vietnam, New Zealand
International
Optimism trumps ethics in student recruitment ‘comeback’
The evolving role of technology in the international education sector
ICEF Podcast: Digital transformation in international education
FutureLearn acquired by Global University Systems
New Zealand
High-level Vietnamese political and education delegation welcomed to Waikato
