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  • Supporting PTEs to grow internationally

    The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs) 

    Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May. 

    This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.  

    The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.

    During her presentation, Sharon-May highlighted four key points:

    • Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000). 
    • ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents. 
    • ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions. 
    • Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students. 

    Sharon-May ended by confirming ENZ’s commitment to the subsector. 

    “We are committed to providing ongoing support for PTE providers through research, resource and capability building.  We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May. 

  • Signing up to a bright future for the Deaf community

    A serious encounter with Ménière’s disease partway through his PhD studies was a life-changing event in more ways than one for Arash Tayebi. 

    The inner ear disorder resulted in him losing the hearing in one ear and facing up to the possibility he could become deaf in the future. Studying at Auckland University, and feeling far from his home in Iran, he says the experience hit him hard.

    But Arash turned one of the biggest challenges in his life into an opportunity. He became the driving force behind Kara Technologies, an award-winning start-up using digital sign language avatars to make communications of all kinds accessible to those with hearing issues.

    His own situation made him question the noticeable lack of deaf people studying at universities, becoming entrepreneurs, and holding leadership positions in the workplace. “I asked myself if I become completely deaf will I not be able to succeed in study and work?”

    Engaging with the Deaf community he learned of the real shortage of teachers of sign language, and the complexities in resolving that. Bringing in teachers from overseas is not the answer because they do not know New Zealand Sign Language (NZSL). Closed captioning, which can automatically caption speech is of limited use as young children cannot read, and existing avatars are not expressive enough for Deaf people.

    I said let’s work together to come up with a solution.”

    Turning a vision into reality

    What started as a small project with Kelston Deaf Education Centre, now part of Ko Taku Reo Deaf Education New Zealand, ultimately morphed into Kara Technologies. But it took vision, determination, and “mind-blowing” support from people he met along the start-up journey.

    "The cool thing about New Zealand is that if you have a vision nobody will call you crazy, they’re here to help and happy to take a risk. That’s fantastic."

    There was so much I needed to learn about running a business. I wasn’t rich, so I needed funding. And as the concept was new, I needed the support of the Deaf community.”

    Arash’s first break came when Kara Technologies was named Social Enterprise winner in Auckland University’s start-up business competition Velocity $100K Challenge in 2017, giving him access to seed funding and a mentorship programme. Then there was UniServices, which helps to commercialise promising student ventures through investment, advice, and connections. And in the wider community there was GridAKL, an innovation support community with a downtown campus. “If I had a problem, I could always find someone there who was happy to offer advice,” he says.

    Estimates of NZSL users vary significantly, from about 4000 for whom it is a first language to more than 20,000 who have some knowledge of it. Arash and his team are committed to their vision of improving meaningful access to information for the Deaf community, and they are already making an impact.

    Kara Technologies has produced a diverse suite of avatars, signed children’s books and a range of videos. It has been recognised many times for its innovative work, most recently being named a 2022 finalist in the Public Good category at the NZ Hi-Tech Awards.

    Looking to the future

    The team at Kara sees a future where TV shows, bank machines, travel websites, online registration forms, live theatre, social media, gaming, and virtual reality technologies are all equipped with sign language avatars. “We want the daily life of a Deaf person to be as easy as a hearing person,” Arash says.

    The company is currently trialling emergency messaging by using a set of pre-recorded motion-captured animations, making it possible to relay time-critical information quickly.

    Kara is already attracting interest in the US and Canada, where Deaf advocates are excited by the technology. “They are impressed that a small country can make such a contribution. It makes me proud because I call New Zealand home.”

    Arash says it’s hard to believe the decision he made to come to New Zealand to study in 2013 has led to where he is now. “I thought I would probably complete my PhD and end up in an academic teaching role. But I have a company, a team, a vision, and fantastic friends. It’s all happened because of the great support I’ve received here.”

    He only wishes it was easier for innovators like him to stay on when they finished their studies. He would love New Zealand to introduce a Talent visa like Australia and Canada have. “If you have a cool project they will welcome you, but in New Zealand, you need to secure a job. I already have a job, but it is in my own company,” he says.

    When New Zealand encourages international students to come here it needs to be able to harness their talent, nurture them, and benefit from their talent.”

    But Arash says he would always encourage students to come here. “Take yourself out of your comfort zone and you will meet amazing people. New Zealand is a crazy, creative country which could easily be your second home.”

  • Statement from Grant McPherson, ENZ Chief Executive

    New Zealand authorities and emergency services are working together to respond to the terrorist incident in Christchurch yesterday.

    Education New Zealand is working with providers and students to ensure they have the support and information they need.

    ENZ endorses this statement from New Zealand Prime Minister Jacinda Ardern on the event:

    Our thoughts and our prayers are with those who have been impacted today. Christchurch was their home. For many, this may not have been the place they were born, in fact for many, New Zealand was their choice. 

    The place they actively came to, and committed to. The place they were raising their families. Where they were parts of communities that they loved and who loved them in return. It was a place that many came to for its safety. A place where they were free to practice their culture and their religion. 

    For those of you who are watching at home tonight, and questioning how this could have happened here. 

    We, New Zealand, we were not a target because we are a safe harbour for those who hate. 

    We were not chosen for this act of violence because we condone racism, because we are an enclave for extremism. 

    We were chosen for the very fact that we are none of those things. 

    Because we represent diversity, kindness, compassion. A home for those who share our values. Refuge for those who needs it. And those values will not and cannot be shaken by this attack.

    We are a proud nation of more than 200 ethnicities, 160 languages. And amongst that diversity we share common values. And the one that we place the currency on right now is our compassion and support for the community of those directly affected by this tragedy.

     

    You can access updates from the New Zealand Government at www.beehive.govt.nz

    Police information about the event is available at https://www.police.govt.nz/major-events/christchurch-mosque-shooting

    The Restoring Family Links Website is a tool where people can register so family and friends know they are safe. It is at https://familylinks.icrc.org/new-zealand/en/Pages/Home.aspx  

    Christchurch education providers are focused on supporting their students. The University of Canterbury website is a comprehensive example of services that are available: https://www.canterbury.ac.nz/support/emergency/alerts/details/index.php?id=4

     

    Grant McPherson

    Chief Executive, Education New Zealand

  • The countdown to NZIEC 2019 is on

    In just a matter of days, the doors to the 28th annual New Zealand International Education Conference and Expo (NZIEC) will open.

    At this year’s event, we will be joined by a wide range of partners.

    ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand/OKNZ are continuing their support of NZIEC. They are our Premium Partners for 2019.

    Southern Cross will be showcase its award-winning travel insurance. Every year, it provides travel insurance to over 30,000 international students and their family members, as well as students moving into the local workforce.

    Vodafone helps keep students connected from the moment they land in New Zealand with great offers on international calling and bonus data. It works closely with OKNZ to offer a greeting and translation service.

    Other partners joining us at conference are:

    • IDP Education, who will showcase IDP Connect, its client services division alongside the IELTS, its world-leading English language test.
    • FairWay Resolution Limited: FairWay administers iStudent Complaints, an independent resolution scheme for students.
    • QS Intelligence Unit: QS partners with higher education providers to help them understand and enhance their performace through unmatched intelligence tools.

    “We are grateful for the support of our Premium Partners and Partners at our industry’s annual hui,” says ENZ Chief Executive Grant McPherson. 

    “We encourage conference delegates to connect with them in the Expo Hall during conference.” 

    Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz   

  • Ask New Anything: The campaign in China

    Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS. 

    So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.

    To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.

    1. Zhihu

    ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.

    Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.

    Visit our Zhihu account to watch a campaign video developed especially for this platform.

    2.WeChat

    It was a natural choice to promote Ask New Anything on WeChat.

    ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.

    WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.

    ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.

    3. WeChat mini-programme: My StudyNZ

    ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.

    The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.

    WeChat mini programme QR code new logo

    4. .cn website

    Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).

    This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).

    cn website

    5. Weibo and YouKu

    The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.

  • Lifeswap premiere celebrates friendship between New Zealand and Germany

    The final two episodes of the cult-hit webseries Lifeswap, ‘Laughing Matters’ and ‘Die Brücke’, concluded the animated adventures of Duncan and Jörg – the German and Kiwi friends who helped one another understand a new culture.

    ‘Laughing Matters’ tells the story of Jörg, who had an excellent experience in New Zealand, and (due to his preparedness for the future) was accepted into one of New Zealand’s most innovative and technologically advanced companies ‘Rockets R Us’.

    The episodes were commissioned by ENZ and the Germany Embassy respectively.

    Watch the Lifeswap creators, ENZ-ers, and our stakeholders talk about the series and the NZ-Germany relationship at the premiere.

    “We were very fortunate to be able to celebrate Lifeswap with its creators Steffen Kreft – who was himself an international student at Massey University in Wellington – and William Connor, and their many fans at a live event at Wellington’s Embassy Theatre,” ENZ Chief Executive Grant McPherson said.

    “After a year of restricted international travel and very few in-person events, it was a reminder that global education connection and cooperation has not stopped.

    “The Lifeswap series highlights how the longstanding friendship between New Zealand and Germany transcends the situation we find ourselves in. It is a very powerful example of international education relationships keeping New Zealand globally connected while travel is limited.” 

    Following the launch of Laughing Matters – which built on the success of the first joint ENZ Lifeswap episode Group Effort in which Prime Minister Jacinda Ardern had a cameo appearance – the partnership is also being shared with key partners and audiences in Germany as part of ENZ's Americas, Middle East and Europe Education Week.

    To leverage the popularity of the new episode and the wealth of the important topics it deals with, ENZ is working with a PR agency in Germany to tell this positive story more widely.

    The PR engagement will involve a mix of approaches, including traditional media, social media and partnering with influencers, to ensure we reach a wide audience on all relevant channels.

    ENZ General Manager – International, Lisa Futschekworked with Kreft and Connor for months on ‘Laughing Matters’.

    “It’s a great fit for Education New Zealand to be working with such creative people who are telling a fantastic story about the friendship between New Zealand and Germany.”

    Also in attendance was the German Ambassador to New Zealand, his Excellency Stefan Krawielicki.

    In his speech to the audience, the Ambassador noted how the humour of Lifeswap allows New Zealanders and Germans to laugh at themselves, and understand our differences.

    “It’s such an enriching experience for young people to go to New Zealand – or for young people to go to Germany – and learn about different approaches and shared values,” he said.

    “Education is a bridge builder and makes young people [become] lifelong ambassadors.”

    Lifeswap dates back to 2013, when creators and partners Kreft and Connor began to work together, pooling their considerable skills in language, animation, and cultural competency.

    The pair said at the premiere that while they’re sad to leave Duncan and Jörg behind, their story is complete.

    “It’s probably a little bit like what parents feel like when their kids are going to study overseas,” Kreft says.

    Watch the complete Lifeswap series on YouTube or Vimeo.

  • Around the world in five

    JAPAN 

    Push to vaccinate students to resume face-to-face classes 

    Read more 

     

    AUSTRALIA 

    One third of students with Australian study visas remain outside the country 

    Read more 

     

    INDIA 

    16 programs account for 80.3% of intl students 

    Read more 

     

    GLOBAL 

    Covid resistance ranking: The best and worst places to be as the world finally reopens 

    Read more 

     

    GLOBAL 

    Global citizenship is about more than intercultural skills 

    Read more 

  • Around the world in five

    NEW ZEALAND 

    The global citizens helping connect New Zealand with the world 

    Read more

    UNITED KINGDOM 

    Avoid transactional view of international HE, says guru 

    Read more 


    INDIA 

    More than half of Gen Z considering different career path in the wake of Covid-19 

    Read more 

     
    GLOBAL 

    Consolidation in English language travel: how Covid-19 has changed the market supply 

    Read more 
     

    GLOBAL

    Global education has major role to play in climate change crisis  

    Read more 

  • Making global citizenship education a national priority

    The webinar – a collaboration between Education New Zealand and AFS Intercultural Programs – canvassed the concrete steps that policymakers and educators can take to put global citizenship front and centre in curricula, teacher education and daily practice. 

    Daniel Obst, President and CEO of AFS Intercultural Programs, said the essence of global citizenship is being able to understand how we are connected, listen to other perspectives and take collective action.

    “Global citizenship is not about stamps in passports, it’s about understanding our interdependence and our shared responsibility for our local communities and the world,” said Mr Obst.

    It is mission-critical that governments invest in global citizenship education and expand access to global competence if we are to tackle the challenges of the 21st century, he said.

    Around 130 experts tuned in for the ‘Making global citizenship education a national priority’ webinar – timed to follow the Asia-Pacific Economic Cooperation (APEC) summit hosted by New Zealand in mid-November.

    Carla Rey Vasquez, ENZ’s Global Citizens Manager, said the New Zealand International Education Strategy 2018 - 2030 is an example of best practice in signalling clear government support for global citizenship and giving government agencies a roadmap to work with.

    “Fostering global citizenship is the glue that connects; is pivotal for raising the educational outcomes for both international and domestic students and helping us grow global connections,” said Ms Rey Vasquez.

    Other nations could follow the New Zealand example and broaden the focus of the international student experience from academic education alone to cultural and social values, she said.

    Romina Kasman, Head of Education Sector at UNESCO’s Multicountry Office, said global citizenship must be part of a holistic ecosystem.

    “Global citizenship education must not be left to chance if we want to ensure equitable and inclusive access to it worldwide,” she said.

    Lit Wei Chin, APEC youth representative and Auckland Unlimited’s Climate Change and Sustainability Executive, said the voices of young people were important to global citizenship.

    Young people cannot be just a tick-box – they must be heard on the issues of the global economy, quality education, climate action, equity and empowerment of marginalized communities, he said.

    Watch the full webinar – Making global citizenship education a national priority.

    ENZ’s webinar partner – AFS Intercultural Programs – is an international, voluntary, non-governmental, non-profit organisation that provides intercultural learning opportunities to help people develop the knowledge, skills and understanding needed to create a more just and peaceful world.

  • October update from Immigration New Zealand

    Update on student visa processing* 

    Since the borders reopened on 1 August 2022, we have received 7,710 student visa applications from international students outside New Zealand. We have decided 4,885 of these applications with over half of these decisions being made in less than 4 weeks and 95% being made within 7 weeks.  

    *Figures current as at 17 October 2022. 

    Submit your student visa application for early 2023 study now 

    Thank you to everyone who has followed our guidance around waiting to submit applications for a student visa for 2023 study. We now encourage students who are intending to begin their studies in New Zealand in early 2023 (up to the end of March) to submit their applications. If you have all your documents ready (including your offer of place and up to date financial evidence) then apply now to give enough time for your application to be processed before your intended travel date. Follow the checklists on the INZ website Student visa information | Immigration New Zealand for guidance on what to provide with your application. 

    Sending your passport to INZ 

    We have changed the rules for when you need to send us your passport. Now, if you are applying for a student visa you only need to send us a high-quality scan of your passport, you will not usually need to send your actual passport to be scanned at a Visa Application Centre (VAC) or an Immigration New Zealand office. This is a temporary measure to help with visa processing. Please note applicants may still receive an automated letter asking for a passport to be submitted. This is not required. We are updating the letter to address this issue. 

    More information: Sending your passport | Immigration New Zealand 

    Post-study work visa eligibility 

    Changes have been made to the Post-Study Work Visa eligibility requirements and visa conditions, to reflect the government decisions announced on 11 May 2022. For more information check the INZ website:  New Post Study Work Visa requirements announced | Immigration New Zealand 

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