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Around the world in five
NEW ZEALAND
Allianz Partners launches mental wellbeing app – a proactive approach for international students
AUSTRALIA
Experts weigh in on Australia’s 10-year strategy at AIEC
UNITED KINGDOM
Number of EU students at UK universities halves after Brexit, non-EU students increase
GLOBAL
Pandemic ‘postpones rather than prevents’ international study
GLOBAL
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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Around the world in five
Asia
Recruitment fairs resume at China schools
China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families.
North America
Canada: Ontario colleges adopt new standards for programmes and supports for international students
Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes.
South America
Brazilian outbound market booming in 2023, agents report
Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.
Europe
Drastic policy changes ‘could damage’ UK sector
Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country.
Africa
Regional framework for microcredentials to be developed
Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks.
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Around the world in five
JAPAN
Japanese-language schools expand offerings overseas
Japanese education companies are expanding their language offerings overseas to meet the growing demand for Japanese-speaking foreign manpower as the nation opens its doors to workers from overseas.
THAILAND
Thailand eyes lifelong learning push
To address concerns that Thailand’s “outdated” education system can no longer offer "future-proof" degrees for students, there are calls to develop a lifelong learning approach comprised of online learning, in-line learning, beeline learning and frontline learning.
US
US Department of State endorses education agencies
In a historic move, the US Department of State has officially endorsed the usage of education agents, with a State Department representative expressing a desire to “work together to promote the United States as the destination choice for international students.”
INDIA
India needs better strategies to promote 'Study in India'
Earlier this year, the Indian Government launched a ‘Study in India’ website to help foreign students find Indian universities, but more needs to be done. There were only 46,144 foreign students in India in 2017, but higher numbers could significantly boost India’s soft power and university rankings.
FRANCE
French university fees for non-EU students set to rocket
University fees for students outside of the EU, which will include Brits after Brexit, are set to shoot up by as much as 16 times the current cost, the French prime minister has announced.
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Around the world in five
Canada
Canada’s language sector looks to joint pathways to rebuild trust and growth
Canada’s language education sector has been hit hard by a combination of pandemic disruption, policy change and closures, but a new Joint Pathway Program is emerging as a focal point for renewal.
Global
Five things we learned from this year’s International Student Barometer
The latest edition of Etio’s International Student Barometer finds that a strong majority of students rate their study abroad experience highly. Career impact remains a primary driver of student decision making and the survey highlights room for continued improvement in career services and outcomes for foreign students
Australia
How many international students are studying in Australia?
The PIE compiles the most recent data on the number of international students in Australia, including those in the post-graduate work stream, along with insights into the leading source markets.
Germany
Germany’s international student strategy pays off as the Big Four retreat
For decades, the global map of international education looked remarkably stable. Students seeking a degree abroad overwhelmingly chose one of four destinations: the United States, the United Kingdom, Canada or Australia. Together, those countries built vast international education industries worth tens of billions of dollars annually. But the map is beginning to change.
Malaysia
IDP adds Malaysia to higher education portfolio
Global higher education-focused agency group IDP Education has expanded its portfolio of destinations with the addition of student placements into Malaysia.
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Around the world in five
Global
Decline in interest in ‘Big Four’ study destinations
Interest by prospective international students in the ‘Big Four’ study destinations – the United States, Britain, Canada and Australia – declined by 14% in the year ending January 2025.
Australia
The 2025 student: A data-driven analysis of Gen Z and learning abroad
The landscape of higher education has undergone profound shifts over the past five years. The characteristics, expectations, and financial realities of students in 2018 differ significantly from those of today’s university cohort.
United Kingdom
Report projects need for greater diversification in international student recruitment this year
A new analysis from British Council projects softening student numbers from China and India this year. The report argues that educators will need to extend recruiting efforts across a larger number of markets.
China
Chinese universities “hungry” for international partnerships
Chinese universities are keener than ever to create and upgrade international partnerships, a new white paper has said.
India
Could Indian branch campuses bail out struggling Western universities?
India’s opening up to overseas outposts has injected new life into a form of transnational education.
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Around the world in five
Asia
The rapid increase in educational agencies in China, up 242.48% since 2021, has fragmented the market, requiring universities to intensify their efforts in vetting agencies. Despite the challenges, this diversification could lead to improved services and lower costs for students and families.
North America
Canada will cap international student permits at 360,000 for two years, a 35% cut from 2023, with exclusions for master's and PhD students. This move aims to manage the rapid growth of international students, with a review of permit applications in 2025 and changes to post-graduation work permits.
South America
Argentine agencies saw a surge in students traveling abroad in 2022, primarily to the UK, Canada, and the USA. Language courses remained dominant, with rising interest in secondary and higher education sectors and more bookings for junior programs, indicating a recovery in group travel for young learners.
Europe
British students not being ‘squeezed out’ by overseas applicants, say universities
UK universities deny disadvantaging domestic students in favour of international applicants, highlighting that different entry requirements for foundation programs are not indicative of unfair practices. Data shows increased enrolment of UK students at Russell Group universities, with a balanced intake of international students, emphasizing the importance of global students for financial sustainability amidst fixed domestic tuition fees.Africa
Africa's job skills gap is widening due to tertiary education not aligning with economic needs, with most countries below the global average for higher education enrolment. Curriculum reforms are needed to include digital and entrepreneurial skills to address unemployment and enhance competitiveness.
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Around the world in five
Italy
Italy announces its “biggest language training and international mobility programme ever”
An important new scholarship programme will send 150,000 Italian youth to other European countries to learn languages and immerse themselves in different cultures. The €420 million in scholarships will cover all aspects of students’ expenses.
Global
The international student recruitment industry needs a reset
As student expectations shift and competition intensifies, institutions can no longer measure success by enrolment figures alone. Lasting success depends on trust, partnerships and supporting students long after they submit an application.
Europe
France, Germany and UK see record international student enrolment as study abroad preferences shift
France, Germany and the UK are witnessing record international student enrolment as stricter visa policies in traditional destinations such as the US and Australia reshape global study abroad trends. Rising enrolments from India and Africa, coupled with high visa approval rates and growing demand for alternative destinations, are driving a shift in student mobility for the Fall 2026 intake.
United States
5 takeaways from new data on international student enrolment in the US
As international enrolment drops, institutions are re-evaluating where and how they recruit international students.
Viet Nam
Riding the wave: Vietnamese students adapt as global study-abroad trends shift
As Western universities face soaring costs and tightening visa policies, emerging Asian hubs and local transnational campuses are capturing a new generation of Vietnamese talent.
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Update from Immigration New Zealand – July 2026
Student visa processing – reminder to apply early
New Zealand continues to be a popular destination for international students, with INZ receiving around 20 percent more student visa applications so far in 2026 than during the same period last year.
The higher volume of applications, together with an increase in complex applications, means some may take longer to process.
Despite consistent messaging, INZ have also seen an increase in late applications with many applications submitted only one month before a student’s intended study start date.
Key reminders for students
Apply for a Student Visa at least 3 months before intended travel dates.
Submit a complete application with all required supporting documents.
Respond quickly if INZ requests additional information.
Check current visa wait times when planning applications and travel arrangements.
Students who apply close to their programme start date risk not having their visa decided in time.
If a student is concerned their visa may not be approved before their intended start date, they should speak to their education provider and discuss contingency arrangements.
INZ will continue to monitor application volumes and provide updates where needed.
For more information on wait times and student visa processing, visit the Immigration New Zealand website:
Student visa processing update – midyear intake and reminder to apply early
Improvements to the Pathway Student Visa
The Government has made changes to the Pathway Student Visa, giving international students greater flexibility in their study plans.
The changes provide more flexibility for secondary school students, support a wider range of lower-level study pathways, and allow more time for English language study.
For more information on the changes to the Pathway Student Visa, visit the Immigration New Zealand website: Improvements to the Pathway Student Visa.
Police certificates required upfront for student and temporary visas
Immigration New Zealand requires police certificates to be submitted at the time of application for student visas and other temporary visas.
Applications will generally be assessed based on the information provided at lodgement. If a police certificate is missing, the application may be declined. INZ will not usually contact applicants to request a missing police certificate.
What this means for students
Only apply once they have all required documents ready, including their police certificate.
Check police certificate processing times as these can vary between countries.
Applicants from Fiji, Hong Kong and Israel can continue to provide proof they have applied for a police certificate, as these certificates are sent directly to INZ by the issuing authority.
For more information about police certificates and the application process from within and outside of New Zealand, visit the Immigration New Zealand website: Police certificates required upfront for student and temporary visas.