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New Zealand education brand updated for greater global impact
ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.
The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.
New logo for New Zealand education
ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences.
See the new brand in action
ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update.
“This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering.
“We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added.
What’s happening next
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New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.
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Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.
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Videos and content: Several core videos and promotional materials have already been updated with new branding.
New brand collateral will be available for download on our BrandLab by the end of July this year.
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Apply now for early 2025 study
It’s the busiest time of year for student visa applications at Immigration New Zealand.
If students are coming to New Zealand for early 2025 study, they need to apply for their student visa now. Otherwise, they might miss out.
Students must submit all the information needed when they apply. Our Student Visa Information Sheets on the Immigration New Zealand website have more information on what to include with a student visa application. If applications are incomplete, it will take longer or may be declined.
Apply now on the Immigration Zealand website.
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NZIEC 2018 nearing capacity
New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.
We also have a broad array of partners joining us for this year’s event.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.
Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.
Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.
Other partners joining us at conference are:
- IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
- QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.
“We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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Around the world in five
GLOBAL
Engaging with international schools as a distinct recruitment channel
Direct contact with college counsellors in international schools is key to boosting recruitment of high-calibre students into universities.
UK
University applications rise amid Brexit uncertainty
A record number of 63,690 applicants from outside the EU are applying to study at UK universities, which is an increase of 9 per cent compared to last year.
JAPAN
Outbound short-term mobility continues growth
Short-term study abroad programmes continue to see growth in Japan with more than 105,000 students choosing one in 2017, spurred on by its government’s internationalisation agenda.
US
Real estate is the new gateway to the Ivy League for international parents
Wealthy parents of international students are beginning to see buying expensive apartments in the United States as not only an investment in real estate but in their children’s education.
GLOBAL
Instagram and international students: How do universities use their accounts?
Five strategies that universities are using on Instagram to successfully influence international student decisions.
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From the CE: Manaakitanga in the time of coronavirus
New Zealand was the first country in the world to introduce the Code for the Pastoral Care of International Students. Regulated by NZQA, the code requires all signatories to ensure international students at their place of study are well-informed, safe and healthy.
New Zealand’s education providers have exceeded the expectations of this important responsibility in 2020. Everyone from teachers to international offices to homestay parents have done their bit to make sure our international students, so far away from home, were looked after during the COVID-19 lockdowns and beyond.
New Zealand has a well-deserved reputation for being a warm and welcoming destination. It is crucial that we continue this responsibility of care over the coming summer break when many students would have returned home, under normal circumstances.
To support this goal, ENZ has launched a new programme of activity: Tū Ngātahi, which calls for us to ‘stand together’. ENZ has created the programme to enable our international education community to express support for our international students.
The central imagery of Tū Ngātahi is the pounamu (greenstone) carved into a pikorua (twist). This design is a symbol of cultures joining in friendship and supporting one another.
You may have heard ENZ’s Paul Irwin, General Manager – Partnerships and Marketing, speaking with Radio New Zealand about Tū Ngātahi this week. The story also included perspectives from international students currently in New Zealand, who plan to make the most of their stay over summer.
We encourage New Zealand’s education providers, student associations and more to show their support for international students with the Tū Ngātahi resources (video, graphics, email footers and more), which you can find on the ENZ BrandLab.
Alongside Tū Ngātahi, ENZ is currently running the Summer in NZ campaign. Aimed at international students currently in New Zealand, this campaign will assist students who, given current border settings, must make tough decisions as the end of the academic year nears. You can explore this campaign on the new Summer in NZ NauMai NZ pages.
On Saturday, 31 October, the team will present the inaugural ‘Your Great Kiwi Summer’ virtual fair, where education providers and regional development agencies will share tips and information on how to make the most of the summer break. There is still time for students to register, so please encourage your students to sign up if they haven’t already.
Thank you again to everyone who has supported an international student this year. Our manaakitanga is what these students will remember in the years to come.
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
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Around the world in five
US
More international college graduates staying to work in US
The number of international student graduates staying on to work in the US has risen since 2008, with no signs of stopping.
GLOBAL
Bank of Mum & Dad: Global international student funding gap revealed
A new survey shows international students are turning to part-time work and their parents rely on borrowed funds to contribute to their education.
SOUTH AFRICA
English language schools officially recognised by government
English language schools that are members of Education South Africa will be formally recognised by the government, opening the door for students to study English in South Africa with greater regulatory stability and visa certainty.
GERMANY
Germany leads Europe in student social engagement
Germany leads the way in helping students thrive outside class, followed by the UK, Austria and Ireland, according to the European Student Survey by Times Higher Education.
CANADA
Montreal wants its international students to stay
Montreal International has launched a ‘Je Choisis Montreal’ or ‘I choose Montreal’ campaign to help more international students live, work and immigrate to the city.
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Around the world in five
US
The fast-moving world of alternative credentials and pathways
A new Inside Higher Ed report explores the array of certificates, apprenticeships and microcredentials that institutions and companies are creating to improve the link between education and work.
MIDDLE EAST
Middle Eastern youth pursue education in China to boost job prospects
Spurred on by China's growing investment in the Middle East, an increasing number of the region’s youth are choosing to study in China to gain an edge in a competitive job market at home.
SWEDEN
International students are key to plugging STEM gap
A new report is encouraging more grants for international students in Sweden to help plug a shortfall of STEM graduates. A high proportion of international students in Sweden study STEM, so grants to retain them could be key strategy.
GLOBAL
The lure of work rights for international students
With the ability to work and gain employability skills being major reasons why students opt for an international education, how do work rights impact student experience?
JAPAN
Japan relaxes employment rules for international graduates
Japan has announced a significant relaxing of residency rules for international students for 2019, allowing graduates to work in any role as long as they earn over an annual salary threshold of 3 million yen, or about 40,000 NZD.
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New Zealand Partners Week 2021
Partners from ten countries and territories will be on the invite list, including the People’s Republic of China, India, Vietnam, Thailand, Singapore, the Republic of Korea, Japan, Malaysia, Indonesia and the Philippines.
“New Zealand Partners Week will give a platform to some of the korero that we haven’t been able to have over the past year,” ENZ Chief Executive, Grant McPherson, says.
“We are very happy to play our part in assisting the international education sector to thrive in this tough climate.”
The sessions across the week have been designed to give attendees in New Zealand and offshore the opportunity to open up collaboration and make new connections.
It will cover New Zealand updates and exclusive country-specific sessions, panel discussions, keynote presentations, professional development workshops, live Q&A sessions with experts, and virtual exhibitions. It will feature a range of fields including K-12 education, Education Technology, Higher Education, Vocational Training and work-based education, as well as the English training sector.
The event will be delivered via virtual platform OnAIR, and streamed to audiences from all ten countries, in six different languages (English, Vietnamese, Thai, Korean, Japanese and Bahasa Indonesian).
To register, visit the following link: http://bit.ly/NZPWWENG1
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Around the world in five
GERMANY
Student housing prices increase up to 70 percent
Growing student demand for housing in large cities and rapid rise in property prices due to better quality of new buildings are major reasons for the price increase.
UK
University of Birmingham opens door to Chinese students with gaokao
The University of Birmingham will accept the gaokao exam for Chinese students wishing to join its undergraduate courses in 2019 in place of A-levels or the International Baccalaureate (IB) diploma.
ISRAEL
$118 million programme announced to attract international students
Israel’s Council for Higher Education has announced a plan to spend $118 million to attract international students, with a target of doubling the number of international students to 24,000.
CANADA
International students transform Canada's schools, immigration
More than 500,000 international students are expected to study in Canada this year, and those who want to stay after graduation will make up 40 per cent of the country’s economic-class immigrants.
JAPAN
Robots to help teach English in Japan
The Japanese government will trial the use of robots to teach English in 500 schools to improve its population’s English proficiency as it prepares for the 2019 Rugby World Cup and Olympic Games.
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Christchurch highlights regional education pathways
Attracting more international students to come to Canterbury for secondary school study and stay on for tertiary studies has been the key focus of a nine-month project by ChristchurchNZ and Christchurch Educated, with support from Education New Zealand Manapou ki te Ao.
A series of education and career planning resources has been produced for school staff to help guide students along their study pathways. These resources, which are available as web pages, a downloadable pdf, and as printed booklets and activities, host important information and advice about tertiary study, while showcasing the three high-calibre public tertiary institutions in Christchurch. The response has been enthusiastic and International Directors at Canterbury secondary schools say they are already being used successfully to support current international students.
“I used the resources with my Year 11s the other day. It was an outstanding exercise. I used the planner and had them all so focused,” says Colleen Steyn, Director of Middleton Grange School's International College.
Video case studies are another essential marketing component of the study pathway project. The stories feature three young Chinese students talking about their education journeys, and why they love living and studying in Christchurch. All three moved to the city in their mid-teens and discovered the Kiwi lifestyle and culture was the right fit for them.
Caroline Su has discovered a career in construction
Caroline Su spoke little English when she arrived as a 15-year-old, nine years ago, and now she is helping Christchurch grow, through an exciting new role focussed on commercial renovation.
“The construction industry probably wouldn’t have been a possible pathway for me if I had stayed in China. The more self-directed style of learning here let me change my major when I discovered I wanted to be in construction. I wouldn’t have done that in China,” Caroline says.
Stella Liu is loving life and her teaching career in Christchurch
Quan Zhou is studying for an agricultural science degree
Stella Liu followed her passion as an early childhood teacher in Christchurch, while Quan Zhou is in his second year studying towards a Bachelor of Agricultural Science at Lincoln University. He is looking forward to starting his career and with Canterbury’s strong agritech sector, Quan is confident this will lead to a wide range of career options.
The project also launched an initiative to further strengthen relationships between tertiary providers Ara Institute of Canterbury, Lincoln University, and the University of Canterbury. Each hosted a familiarisation event for international school staff and included an opportunity to meet with alumni and current students. The well-attended events received positive feedback and were a valuable experience for schools as well as the tertiary providers.
Stefi Porter, International Education Partnership Manager at ChristchurchNZ, says the project has opened doors to new conversations and collaboration between Christchurch Educated providers.
“This project has been a great opportunity to work together as a region to build back up after the challenges of the last two years.”
The project complements the strong Christchurch Educated community and will support the sector to build back collaboratively and more sustainably.
