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Around the world in five
CANADA
Faster student visa processing for four Asian countries
Canada has launched a Student Direct Stream to make visa processing times faster for eligible students from China, India, Vietnam and the Philippines.
GLOBAL
Let them talk: The power of student reviews
Candid student reviews of study destinations and institutions have a profound impact on prospect engagement, search optimisation, and the overall effectiveness of the recruitment marketing effort.
US
Soft power declines as number of international students shrinks
The decline in international students studying in the US may mean a decline in the US’s soft power, according to two researchers at the University of Pittsburgh.
SOUTH EAST ASIA
Ed-tech start-up raises $8.5 million from Malaysian investors
An education technology start-up has raised $8.5 million as it aims to keep building its platform for hosting massive open online courses. The business has seven Australian universities and 30 Malaysian universities as customers.
UK
UK relaxes visa rules for students from 11 ‘low-risk’ countries
The UK Home Office has announced a revised immigration policy, no longer requiring student applicants from 11 countries to show proof for educational, financial and English requirements. The revised list does not include India, which The National Indian Students and Alumni Union UK has called unfair.
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NZIEC KI TUA 2024 programme now live
Keynote speakers this year include the Minister for Tertiary Education and Skills, the Hon Penny Simmonds, Fanta Aw, CEO, NAFSA, Sir Ashley Bloomfield, and a special guest speaker from the 2024 Country of Honour – India.
Built on the Te Ara ki te Ao theme, the 2024 programme features sessions woven around sub-themes focused on –
Growth opportunities: How to sustainably grow international education exploring new products, services and markets while optimising technology.
Student experience: Explore all aspects of the student experience and ensure international students remain at the heart of our mahi. Insights and best practice to improve outcomes across the student journey.
Indigenous international education: How we take on the role of kaitiaki and foster indigenous-to-indigenous education relationships to give best effect.
Attraction and acquisition: Understand the unique value proposition of New Zealand education for impactful student recruitment through education agent engagement, international marketing, communications, market research and analysis and partnerships in education.
Market updates: Gain insights and updates from a range of global markets.
The conference also includes a range of engaging breakout sessions, including workshops and panel discussions hosted by experts across the sector, centred on the five sub-themes.
Check out the full programme here: https://www.nziec.co.nz/programme
We look forward to seeing you at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration
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Find out more about what international students think about their NZ experience
Director of Insights for Education New Zealand Manapou ki te Ao (ENZ), Marie Clark, and Student Experience Manager, Ross Crosson will be hosting a webinar on 22 August 2024 from 7-8pm NZST on the recently released 2024 Student Experience Survey results. The webinar is for anyone in our sector who is interested in delving more into the data.
Marie and Ross will talk about the overall student experience for international students enrolled with a New Zealand education provider and where improvements can be made to enhance the international student experience.
You can register via the following link: https://enz.zoom.us/s/81600505051
If you can't make the live session, a recording will be available on Intellilab from Friday.
ENZ’s media release which includes links to the report and data sets can be found on our website - Rise in international students rating New Zealand experience positively » Education NZ (enz.govt.nz) .
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NZIEC 2018 nearing capacity
New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.
We also have a broad array of partners joining us for this year’s event.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.
Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.
Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.
Other partners joining us at conference are:
- IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
- QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.
“We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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From the CE: SWNZ: The new platform for new ways of study
In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.
I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.
Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.
Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.
While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success. It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.
The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now.
The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.
Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.
This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.
Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/
Nā tō rourou, nā taku rourou, ka ora ai te iwi
With your food-basket, and my food-basket, the people will be well.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Around the world in five
US
More international college graduates staying to work in US
The number of international student graduates staying on to work in the US has risen since 2008, with no signs of stopping.
GLOBAL
Bank of Mum & Dad: Global international student funding gap revealed
A new survey shows international students are turning to part-time work and their parents rely on borrowed funds to contribute to their education.
SOUTH AFRICA
English language schools officially recognised by government
English language schools that are members of Education South Africa will be formally recognised by the government, opening the door for students to study English in South Africa with greater regulatory stability and visa certainty.
GERMANY
Germany leads Europe in student social engagement
Germany leads the way in helping students thrive outside class, followed by the UK, Austria and Ireland, according to the European Student Survey by Times Higher Education.
CANADA
Montreal wants its international students to stay
Montreal International has launched a ‘Je Choisis Montreal’ or ‘I choose Montreal’ campaign to help more international students live, work and immigrate to the city.
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Around the world in five
US
The fast-moving world of alternative credentials and pathways
A new Inside Higher Ed report explores the array of certificates, apprenticeships and microcredentials that institutions and companies are creating to improve the link between education and work.
MIDDLE EAST
Middle Eastern youth pursue education in China to boost job prospects
Spurred on by China's growing investment in the Middle East, an increasing number of the region’s youth are choosing to study in China to gain an edge in a competitive job market at home.
SWEDEN
International students are key to plugging STEM gap
A new report is encouraging more grants for international students in Sweden to help plug a shortfall of STEM graduates. A high proportion of international students in Sweden study STEM, so grants to retain them could be key strategy.
GLOBAL
The lure of work rights for international students
With the ability to work and gain employability skills being major reasons why students opt for an international education, how do work rights impact student experience?
JAPAN
Japan relaxes employment rules for international graduates
Japan has announced a significant relaxing of residency rules for international students for 2019, allowing graduates to work in any role as long as they earn over an annual salary threshold of 3 million yen, or about 40,000 NZD.
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Christchurch highlights regional education pathways
Attracting more international students to come to Canterbury for secondary school study and stay on for tertiary studies has been the key focus of a nine-month project by ChristchurchNZ and Christchurch Educated, with support from Education New Zealand Manapou ki te Ao.
A series of education and career planning resources has been produced for school staff to help guide students along their study pathways. These resources, which are available as web pages, a downloadable pdf, and as printed booklets and activities, host important information and advice about tertiary study, while showcasing the three high-calibre public tertiary institutions in Christchurch. The response has been enthusiastic and International Directors at Canterbury secondary schools say they are already being used successfully to support current international students.
“I used the resources with my Year 11s the other day. It was an outstanding exercise. I used the planner and had them all so focused,” says Colleen Steyn, Director of Middleton Grange School's International College.
Video case studies are another essential marketing component of the study pathway project. The stories feature three young Chinese students talking about their education journeys, and why they love living and studying in Christchurch. All three moved to the city in their mid-teens and discovered the Kiwi lifestyle and culture was the right fit for them.
Caroline Su has discovered a career in construction
Caroline Su spoke little English when she arrived as a 15-year-old, nine years ago, and now she is helping Christchurch grow, through an exciting new role focussed on commercial renovation.
“The construction industry probably wouldn’t have been a possible pathway for me if I had stayed in China. The more self-directed style of learning here let me change my major when I discovered I wanted to be in construction. I wouldn’t have done that in China,” Caroline says.
Stella Liu is loving life and her teaching career in Christchurch
Quan Zhou is studying for an agricultural science degree
Stella Liu followed her passion as an early childhood teacher in Christchurch, while Quan Zhou is in his second year studying towards a Bachelor of Agricultural Science at Lincoln University. He is looking forward to starting his career and with Canterbury’s strong agritech sector, Quan is confident this will lead to a wide range of career options.
The project also launched an initiative to further strengthen relationships between tertiary providers Ara Institute of Canterbury, Lincoln University, and the University of Canterbury. Each hosted a familiarisation event for international school staff and included an opportunity to meet with alumni and current students. The well-attended events received positive feedback and were a valuable experience for schools as well as the tertiary providers.
Stefi Porter, International Education Partnership Manager at ChristchurchNZ, says the project has opened doors to new conversations and collaboration between Christchurch Educated providers.
“This project has been a great opportunity to work together as a region to build back up after the challenges of the last two years.”
The project complements the strong Christchurch Educated community and will support the sector to build back collaboratively and more sustainably.
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From the CE: From planning to implementation on growing international education
Kia ora koutou,
It was wonderful to see the International Education Going for Growth Plan announcement in July coincide with positive student stories from regions such as Canterbury and the Waikato. These featured the rise in international student numbers across subsectors, and local councils celebrating international student achievements and community contributions.
This month we have turned our minds to implementation, with the launch of our Go-To-Market Plans. These plans focus on nine markets with the highest potential for growth: China, India, the United States of America, Sri Lanka, Viet Nam, the Philippines, South Korea, Japan, and Thailand.
The next step for ENZ is to develop ‘lighter touch,’ tailored plans for markets where we will maintain New Zealand’s strong presence and reputation for high-quality education: Germany, Brazil, Indonesia, Malaysia, the Gulf Cooperation Council countries, Chile and Colombia.
An incredible amount of cross-sector engagement has gone into progressing this work. I am grateful to education providers for the open and meaningful way you have responded over the past few weeks.
On 11 August, ENZ launched a new brand campaign – New Zealand Taught Me – that highlights stories of alumni of New Zealand, aiming to connect emotionally with the values and aspirations of globally-minded prospective international students.
Delivered at pace, this campaign is designed to reignite and heighten interest in New Zealand as a study destination, ahead of the full launch of a New Zealand global brand platform later in the year. If you have not seen the campaign hero video, you can view and reshare it off this link.
Next month, I will be attending the 35th European Association for International Education (EAIE) Conference in Gothenburg, Sweden, followed by the ICEF Monitor Global Summit in London, UK, where I will be sharing insights on students’ preferences for study in New Zealand and our plan to build international student enrolments over the next 10 years.
Ko te pae tawhiti whāia kia tata, ko te pae tata whakamaua kia tina
Seek to bring distant horizons closer, and sustain and cherish those that you attain
Ngā mihi nui,
Amanda Malu
Chief Executive
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From the CE: Manaakitanga in the time of coronavirus
New Zealand was the first country in the world to introduce the Code for the Pastoral Care of International Students. Regulated by NZQA, the code requires all signatories to ensure international students at their place of study are well-informed, safe and healthy.
New Zealand’s education providers have exceeded the expectations of this important responsibility in 2020. Everyone from teachers to international offices to homestay parents have done their bit to make sure our international students, so far away from home, were looked after during the COVID-19 lockdowns and beyond.
New Zealand has a well-deserved reputation for being a warm and welcoming destination. It is crucial that we continue this responsibility of care over the coming summer break when many students would have returned home, under normal circumstances.
To support this goal, ENZ has launched a new programme of activity: Tū Ngātahi, which calls for us to ‘stand together’. ENZ has created the programme to enable our international education community to express support for our international students.
The central imagery of Tū Ngātahi is the pounamu (greenstone) carved into a pikorua (twist). This design is a symbol of cultures joining in friendship and supporting one another.
You may have heard ENZ’s Paul Irwin, General Manager – Partnerships and Marketing, speaking with Radio New Zealand about Tū Ngātahi this week. The story also included perspectives from international students currently in New Zealand, who plan to make the most of their stay over summer.
We encourage New Zealand’s education providers, student associations and more to show their support for international students with the Tū Ngātahi resources (video, graphics, email footers and more), which you can find on the ENZ BrandLab.
Alongside Tū Ngātahi, ENZ is currently running the Summer in NZ campaign. Aimed at international students currently in New Zealand, this campaign will assist students who, given current border settings, must make tough decisions as the end of the academic year nears. You can explore this campaign on the new Summer in NZ NauMai NZ pages.
On Saturday, 31 October, the team will present the inaugural ‘Your Great Kiwi Summer’ virtual fair, where education providers and regional development agencies will share tips and information on how to make the most of the summer break. There is still time for students to register, so please encourage your students to sign up if they haven’t already.
Thank you again to everyone who has supported an international student this year. Our manaakitanga is what these students will remember in the years to come.
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive
Education New Zealand Manapou ki te Ao
