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• 'Ask New Anything' campaign update

  ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

  Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

  All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

  Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

  • Explore the Ask New Anything campaign page
  • Read more about the campaign and how to leverage it
  • Browse campaign assets on the Brand Lab

  By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

  At time of writing, these Q&A videos are currently trending on Tohu: 

  1. What are New Zealanders like?
  2. Are there any postgraduate training opportunities in New Zealand?
  3. What’s the learning style like at New Zealand schools?
  4. Are the facilities high quality in New Zealand?
  5. How many different cultures are at a New Zealand school?

  The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

• Upcoming ENZ webinars

  Viet Nam school sector webinar

  At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.

  Who should attend?

  New Zealand-based marketing/international managers at secondary schools.

  Session details:

  2:30pm NZT, Wednesday 27 November

  Register here

  Vietnamese agent webinar

  As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.

  Who should attend?

  Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.

  Content:

  The webinar will provide updates on:

  • ENZ activity
  • Study options
  • Scholarships
  • Employment and career pathway opportunities in New Zealand

  Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.

  Session details: 

  4pm NZT/10am Viet Nam time, Thursday 28 November

  Register here

  Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.

  US industry webinar

  Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.

  Who should attend?

  International directors and marketing/international managers at tertiary level.

  Content:

  The in-market team will cover:

  • Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
  • Market engagement opportunities: In-market events Jan-June 2020
  • Study Abroad scholarships
  • Additional topics proposed by the sector

  Session details: 

  You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email northamerica@enz.govt.nz with your suggestions by Friday 6 December.

  11am NZT, Tuesday 10 December

  Register here

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• From the Acting CE: Open for business – international education and the vocational reforms

  I am therefore very pleased that Education New Zealand has the opportunity to contribute and support the work of the establishment unit for the New Zealand Institute of Skills and Technology (NZIST) and the reforms.

  The NZIST will bring together the existing 16 ITPs to create a unified, sustainable public network of vocational education.

  As we all know, New Zealand enjoys a strong reputation for work-ready education and industry training.

  The reforms should build on New Zealand’s reputation as a high-quality choice for international students. They should also help develop a strong national identity for the vocational sector, representing a significant opportunity for providers to attract overseas students.

  They should also help ensure a regional spread of students across New Zealand, with a lot of benefits for the regions – including skills, diversity and revenue.

  I’m also very pleased to see that the reforms recognise the importance of international education. One of the seven IST work streams focuses entirely on it.

  The International Education Working Group is chaired by Michelle Jordan from Venture Taranaki. Members are drawn from across nine institutes of technology/polytechnics and one skills organisation.

  We are working closely with the group to support their work. And we’ll continue to work with them through the journey to share our experience and expertise.

  The NZIST has a huge challenge ahead. And the changes to the country’s vocational education system will take time to embed.

  While there is much happening at the provider level, the message for the sector and international students is that it’s business as usual. ITPs are open for business. And ENZ is continuing to market them. Students can continue to enrol at ITPs for 2020 as usual, including for multi-year programmes. Existing programmes, qualifications and credentials will continue to be recognised internationally.

  The changes will take time, but they are an investment in the future of New Zealand’s vocational education and international education sectors.

• Preferred name and inaugural CE for the IST released by Establishment Board

  These conversations provide providers and their stakeholders updates on the progress being made by the Unit and an opportunity to ask questions. These latest conversations will have a focus on the name and brand including the Board’s preferred name for the new national Institute. To support the conversation, a video has been shared that captures the essence of the journey to date. It outlines a vision for the Institute, along with presenting the preferred name.

  Once the Regional Kōrero have been completed, the public online consultation will open, allowing everyone to provide feedback on the preferred name being suggested.

  The online consultation is open from 14 February until 8 March. Once complete, the IST Establishment Board will consider public feedback on their preferred name and finalise their recommendation to the Minister.

  You can watch the video here and the online consultation will be available on the IST Establishment Unit’s website.   

  Stephen Town has also been named as the inaugural Chief Executive of the New Zealand Institute of Skills and Technology. Stephen is currently in his final year leading Auckland Council and will formally take up his role on 6 July 2020.

  You can find out more about Stephen’s appointment on the IST Establishment Unit’s website.

• COVID-19 – travel restrictions extended for 8 days

  15 February 2020

  This afternoon, New Zealand’s Minister of Health announced that the temporary restrictions on travel from China have been extended for a further 8 days as a precautionary measure to protect against the spread of the COVID-19 coronavirus.  

  The restrictions prevent foreign nationals travelling from, or transiting through, mainland China from entering New Zealand. This position will be reviewed every 48 hours. 

  The Ministry of Education has updated the information on its website for primary and secondary schools and tertiary providers. It includes advice for tertiary students and providers interested in blended learning options. It also provides contact information for the Human Rights Commission for those who experience racial or other discrimination related to coronavirus. 

  Immigration New Zealand has announced an extension to the ‘first entry before’ date on student visas for those unable to arrive in New Zealand due to travel restrictions.   

  NZQA has advised all signatories to the Pastoral Care of International Students Code of Practice of today’s decision. 

  ENZ continues to provide information and guidance to students and stakeholders. We will keep you updated as more information becomes available.

• Regional partner support

  

   

  International education benefits the regions of New Zealand by contributing to the economy, supporting workforce and talent needs, and enriching communities socially and culturally. ENZ supports regions to attract and retain international students by co-funding famils or seed funding projects that align with wider government strategic goals and priorities in our work, such as those found in the International Education Strategy 2022 – 2030.

  A key aim of ENZ’s work in the regions has been to support a sustainable model of regional international education development. We work alongside interested regional economic development agencies and other relevant bodies for mutual benefit to identify opportunities for development and growth and ultimately achieve a greater balance across regions.

  For more information please email: sectorengagementteam@enz.govt.nz

• An update from ENZ’s international teams

  Instead, they’ve been taking proactive steps to support and connect with the international education sector safely, in line with local COVID-19 restrictions.

  Communicating with stakeholders

  For ENZ, ensuring the wellbeing of international students who remain in New Zealand over this lockdown period is a key priority. A factsheet outlining New Zealand’s support for international students has been developed and translated into the languages of key priority markets.

  Our teams overseas have been communicating with a range of stakeholders from local government and institutions to providers and agents, and in some cases directly to students and parents to ensure they have the latest information.

  ENZ staff have been recommending students enrol on NauMai NZ and asking international partners to pass SafeTravel information on to New Zealand students they may have on campus.

  The International team is able to tap into these networks for market-specific insights to help inform the New Zealand international education industry’s next steps during this rapidly-evolving and unprecedented situation.

  Anecdotally, the response in New Zealand has been well received overseas. New Zealand’s proactive approach to communications has been noted by partners.

  Doing it digital

  For our teams offshore, fairs, conferences and other international education events have had to be cancelled or postponed. As a result, they’ve ramped up their online activities.

  To share best practice advice and take advantage of the pause in promotional activity, they’ve developed educational webinars for sector stakeholders. 

  1. On 24 March, ENZ Market Development Manager Shelly Xu teamed up with the General Manager of UMS (a China media specialist agency), Jordi Du, to deliver a webinar for New Zealand international education staff on Chinese social media. Over 30 people attended.

  The Chinese digital space looks very different to ours. The platforms WeChat and Weibo rule, rather than Facebook and Twitter. Shelly and Jordi aimed to demystify Chinese platforms by taking providers through the Chinese social landscape and discussing what kind of posts would stand out to their target audiences.

  Watch the Zoom recording.

  2. On 17 March, ENZ Team India delivered a webinar especially for Indian agents and counsellors focused on business courses available in New Zealand.

  An incredible 177 people tuned in to hear from ENZ staff as well as guest speakers: Associate Professor Lincoln Wood from University of Otago; Dr Jens Mueller from Massey University; Ashish Suri from The University of Waikato and Andrea McLeod-Karim from Victoria University of Wellington.

  3. On 16 April, Senior Market Development Manager for Chile and Colombia, Javiera Visedo, was the guest on a Facebook Live session with the Blue Studies agency (who have over 21,000 followers) for the Latin America Spanish-speaking audience.

  She also presented at Colfuturo (a Colombian scholarship-loan non-profit organisation) for a Study in New Zealand webinar on 17 April. This week, she will participate in a virtual fair organised by Colombian agency Estudiar.

   For the chance to attend future webinars, keep an eye on E-News and the ENZ LinkedIn and Twitter pages.

  Beginning to test market sentiment

  As ENZ moves into the next phase of supporting the international sector, a new priority for our international teams is testing market sentiment.

  For example, a survey was sent out to agents in Spanish-speaking markets in March. Of the 18 responses received, most of the agents have English language students in New Zealand and 68 percent are from Colombia. The agents set out their students’ main concerns at the moment: work situation while studying, uncertainty of the global situation, and visa expiration.

  This fits with what we are hearing across all markets – agents and other institutional partners need information about New Zealand’s response to the current situation.

• ISANA NZ – COVID-19 Update

  Catch-up cafés

  ISANA NZ is offering members and friends the chance to catch up and discuss the issues they are facing.

  We have a weekly Zoom networking opportunity on Wednesday mornings from 11am. Join special guests each week including officials from ENZ, MoE, NZQA and INZ. MoE is providing responses to concerns and questions raised by the weekly events.

  Register here for this week’s Catch-up Café, or through our Events tab on the website for upcoming Cafes. Please go to our Good Ideas and Responses page to learn more and access previous Café notes and responses.

  Each week, the general Q&A starts at 11am, and special guests are introduced at 11:30am. Email contact@isana.nz to forward any questions ahead of a session.

  Looking Ahead webinar series

  ISANA NZ is pleased to announce our International education: Looking ahead webinar series.

  This series includes professional standards and self-care, enabling international student integration and work readiness, responding to racism and supporting online learning. Keep an eye out in ISANA NZ mailouts, our website and social media platforms for details of our up-coming webinars.

  Feel Good Friday 

  ISANA NZ would like to acknowledge members who are going above and beyond the call of duty.

  Every fortnight on a Friday we would like to acknowledge these wonderful people through our social media channels and give them a chance to go in a draw for a $100 gift voucher to be drawn later in the year. Please send an 100-word explanation as to why you would like to nominate your colleague and also the logo of your institute (optional) to contact@isana.nz

• Agents key to NZ’s international education recovery

  Education agents have been playing a crucial role in ensuring that international students and their parents have accurate information about the impact of COVID-19 on New Zealand. Many international students will approach their agent for support and advice, ahead of their study provider.

  Looking ahead, agents will play an even more important role in the recovery of our international education sector and visibility of New Zealand as a study destination.

  ENZ’s General Manager – Partnerships & Marketing, Paul Irwin, says our partnerships with education agents will be essential for the international education sector’s recovery.

  “Education agents play an important role in students’ New Zealand education experience and are key information sources for both prospective and current international students. In most cases, they are the main interface between international education providers and students. Working with agents is a significant focus for ENZ and most providers as part of our COVID-19 recovery phase.”

  This view is shared by the sector. For example, at a recent SIEBA (Schools International Education Business Association) webinar, 77 percent of participating SIEBA members said recognised that education agents would be more important to the sector through the post COVID-19 recovery phase, while 33 percent said agents would be important.

  In response to COVID-19, ENZ has upped the frequency of communications and engagement with agents have the information they need to advise current and future students and their families.

  A key tool is AgentLab, ENZ’s special resource for education agents. Over 3500 agents around the world are registered to use AgentLab. It supports agents with regular COVID-19 updates, and a dedicated COVID-19 FAQs section to answer agent queries.

  In addition ENZ has held 11 well-attended COVID-19-specific webinars since February, reaching over 2000 agents. Topics have included measures taken by New Zealand in response to COVID-19, the importance of education agents in a post COVID-19 world and a Schools sector update on the support available to international students during this time.

  Agents also receive a fortnightly update from ENZ’s Chief Executive Grant McPherson, and a monthly electronic newsletter to ENZ’s 305 Recognised Agencies.

  Agents are also supported with market-specific webinars and live social interactions by ENZ’s internationally based teams, who are the first point of engagement for overseas agents.

  ENZ’s Manager – Education Agents, Geneviève Rousseau Cung, education agents are highly engaged with COVID-19-specific resources and communications to date.

  “We have seen 1081 new education agents register on AgentLab since late March (when New Zealand moved to lockdown under Alert Level 4). This is a huge 30 percent increase in registered agents in just seven weeks.

  “We are seeing high attendance for our COVID-19 specific agent webinars, which have emerged as one of our key communication channels with agents as they facilitate direct interactions and let us respond to a range of market-specific queries.”  

  Agent webinars are also a good opportunity for to run quick polls to measure agent sentiment on key topics.

  In a recent webinar, poll results showed that the perception of New Zealand’s COVID-19 response in agents’ countries or regions was overwhelmingly positive (84 percent). Just over 51 percent of agent participants said that their prospective students (with an offer of place to New Zealand institutions) were willing to defer their start date to 2021 (and 38 percent were undecided as yet).

  “At such a critical, unprecedented time, it’s great to see education agents playing a crucial role in ensuring that international students and their parents have access to the necessary information and advice regarding COVID-19,” Geneviève says.

  ENZ is planning a series of webinars involving ENZ teams, other New Zealand government agencies and the international education sector. If you would like the ENZ team to engage with you regarding a potential agent webinar, please get in touch with us at agenthelp@enz.govt.nz.

• Registrations open for ENZ Market Update Webinar – China

  ENZ's team in China has organised an industry webinar to introduce new team members, and offer local market updates and insights from external experts, including one of China’s largest education agencies.

  The team will share information around the initiatives they are progressing in-market and opportunities for New Zealand institutions to be involved.

  This is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and hear from Chinese education agents.

  ENZ Market Update Webinar – China

  When: Monday 28 September 2020, 3pm New Zealand time/10am Beijing time

  Please register at the link below:

  https://enz.zoom.us/webinar/register/WN_m2v3xniOTz2eNp7j6tN_Qw

  And email any questions you’d like covered in the webinar to the ENZ China team at china@enz.govt.nz.