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  • From the Chief Executive: Take a new look at a New Zealand education

    Kia ora koutou,

    I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”

    The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.

    The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.

    In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.

    The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.

    It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.

    Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.

    The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.

    ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.

    All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.

    Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.

    I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.

    He moana pukepuke e ekengia e te waka
    A choppy sea can be navigated by a waka

    Grant McPherson
    Chief Executive, Education New Zealand Manapou ki te Ao

  • Global demand for online courses from New Zealand, pilot shows

    ENZ has tested the market for New Zealand’s online courses using FutureLearn – a London-based platform with a global learner base of 17 million people.

    A total of 22 short courses from 13 New Zealand providers attracted nearly 63,000 enrolments from more than 48,000 individual learners in more than 200 countries between June and October 2021. The pilot project will run through to March 2022.

    ENZ’s General Manager of Partnerships and Marketing, Paul Irwin, says the pilot project demonstrates the potential of online study platforms to reach new global audiences and draw learners into more online or onshore study with New Zealand.

    “This pilot shows there is an appetite for online courses from New Zealand, as well as our ability to attract learners in full-time employment – a segment with a big potential for growth.

    “It also highlights the willingness of many in the New Zealand education sector to build their online presence,” he says.

    The pilot project featured digital courses from New Zealand universities, Te Pūkenga – New Zealand Institute of Skills and Technology, private training establishments and education technology companies – all promoted under the umbrella of a New Zealand-branded collection of courses.

    They covered a wide range of subjects from technology and accounting to languages and culinary skills. English language courses were the most popular, but there was strong interest in 3D animation and courses with a sustainability theme.

    “As well as running the digital learning project, ENZ was able to add value by steering the strategy to encourage learners to engage with New Zealand’s unique education brand,” Mr Irwin says.

    “Partnering with an existing online education platform like FutureLearn is a smart way to test global demand from online learners, to complement our traditional mobility audience.  We were able to use what we had, bypass the development phase and get to market fast with an established customer base, making it easier to test what did and didn’t work.

    “The next steps are to continue evolving our offering on FutureLearn and better understand the pros and cons of partnering with existing online learning brands versus the potential benefits of a New Zealand-only branded platform that uses existing, proven technology.

    “But we need to do more work first to develop a viable commercial model for providers. There is also room to improve the ability of providers to convert digital leads into viable pathways for further study,” he says.

    ENZ will be adding more courses and providers to the FutureLearn platform between now and March 2022 and is planning the approach for the next three months, as well as options beyond March with FutureLearn. 

    If you are interested in being part of the pilot, contact the pilot project manager Tim Brown at tim.brown@enz.govt.nz

    Find out more about the Online Learning Rented Platform Pilot by downloading the report and viewing the full pilot data.  Check out Education New Zealand’s Products and Services Diversification Programme Timeline.

  • Summer down under

    With COVID-19 pandemic restrictions on international travel in force, many students are choosing to stay in New Zealand over summer rather than go home because in most cases, they will not be able to return for the start of the 2022 academic year.

    ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says it will be the second unexpected summer in New Zealand for many students.

    “Those international students who are still here have shown amazing resilience.  We know how hard it can be to be separated from loved ones at home for so long. 

    “But the early results from our research suggest they have remained remarkably positive about the overall New Zealand experience, despite the challenges.”

    ENZ is supporting students again this summer with information and resources on health and wellbeing, exploring the country and building their work skills.

    The Summer in New Zealand section of the NauMai NZ website for international students offers information, advice and links to expert resources.  These include a webinar featuring careers expert Andrew Tui to give them practical tips on how to build their professional and personal skills.

    “ENZ would like to acknowledge all the work the people in the international education sector are doing to support their students over the summer, and we invite you to share our resources with your networks.

    “We wish everyone a summer in New Zealand that is safe and restful,” Ms Pala says.

  • Funding available for science projects with leading Indian institution

    A total of USD100,000 in seed funding is available for joint research projects with the Indian Institute of Technology Delhi (IIT Delhi), under a programme facilitated by Education New Zealand Manapou ki te Ao. Applications open on 1 February 2022 and close on 1 March 2022. 

    The funding is administered by the New Zealand Centre at IIT Delhi, which has been set up to help researchers to collaborate, host visiting scientists and act as a forum for diplomatic and trade dialogue. 

    A virtual summit in late 2021 organised by ENZ attracted more than 100 participants from IIT Delhi and all eight New Zealand universities to explore opportunities for collaboration.  

    The summit was led by the University of Auckland’s Director International, Brett Berquist and IIT Delhi’s Dean of Research and Development, Professor Naveen Garg. They were joined by the High Commissioners from both countries. 

    ENZ’s Country Manager for India, Jugnu Roy, says the New Zealand Centre at IIT Delhi is a major contribution to ENZ’s strategy for building New Zealand’s academic reputation internationally.  

    “Academic cooperation with a key market like India, helps to enhance New Zealand’s output of joint research projects with leading institutions. 

    “It is an opportunity to sustain and increase the visibility of New Zealand universities, as well as their connections and rankings. 

    “We are delighted at the way the virtual summit has kickstarted the research conversations,” she said. 

    The memorandum of understanding setting up the New Zealand Centre at IIT Delhi was signed between all eight New Zealand universities and IIT Delhi in February 2020.  It is the second such research centre – the other is the New Zealand Centre at Peking University in Beijing, China. 

    Find out more about the New Zealand Centre @ IIT Delhi and seed funding applications.  If you have questions, contact Sheree.Moanaroa@universitiesnz.ac.nz 

  • New Zealand progressively reopens borders for international students in 2022 with new start in 2023

    Note: The information in this story was correct at the time of publication, however, some steps in New Zealand's border reopening plan have now been brought forward. Click here to check the current border reopening steps.

    Education New Zealand Manapou ki te Ao (ENZ) welcomes the Government’s announcement to reopen New Zealand’s borders. This is a positive step for international education.

    The announcement outlined a five-step process for reopening borders from 28 February 2022, initially for New Zealanders to return from Australia and then from the rest of the world.

    The Government also announced a fourth border class exception for up to 5,000 international students to enter New Zealand for study from mid-2022, in addition to the earlier cohorts approved in 2020 and 2021.

    From October 2022 normal visa processing will resume, enabling international students to enroll for study in New Zealand in 2023.

    ENZ Chief Executive Grant McPherson says today’s announcement is an important step towards rebuilding a strengthened and sustainable international education sector. “The border reopening steps outlined today enable the international education sector to progressively open through 2022 for the existing cohorts, with a new much larger cohort able to enter New Zealand for study before semester two. More details of the new student cohort will be determined by the Ministers of Education and Immigration and advised in due course.

    “There's also an opportunity for students from Visa Waiver countries such as Japan and South Korea to enter New Zealand from July for short visits of up to three months.

    “The Government has demonstrated their commitment to international students and educational institutions in 2023, with normal visa processing resuming in October 2022. This means international students can plan towards being in New Zealand for courses starting in 2023.”

    Mr. McPherson said education providers could now plan with greater certainty for the year ahead.

    “It has been an incredibly challenging period for New Zealand education providers, international students, and those who support them. The sector has shown considerable patience as the borders were carefully managed to minimize the threat posed by COVID-19. Today’s announcement is an opportunity to rebuild and reshape the sector to meet the challenges ahead.”

    Mr. McPherson said the innovation and diversification into online learning and delivery of courses offshore, including pathway programmes over the last few years, would remain a feature in the industry as it moved forward. Today's announcement also prepares the way for New Zealand students to resume international studies abroad in the future.

    “All New Zealand education providers know the value of building international partnerships, and developing new ways of meeting student needs. These are important building blocks for future resilience and quality education outcomes.

    “In addition, from 14 March 2022 students entering New Zealand through the border exception cohorts will have the opportunity to self-isolate, rather than going through Managed Isolation and Quarantine facilities - subject to complying with all the required health and border requirements.”

    Mr McPherson stressed the importance of seeking advice before moving forward with applications for enrolment. Students who have questions about this border class exception should contact their agent or preferred education provider in the first instance.

    Students can also visit NauMai NZ, which provides useful information for international students in New Zealand or preparing to travel to New Zealand.

    He rā ki tua – Better days are coming!

  • Webinars: PM's Scholarships for Asia and Latin America

    The current round of Prime Minister's Scholarships opened on Monday 21 March for group applications and will close on Monday 2 May 2022. Learn more about the scholarships here.

    Universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations can apply for a programme on behalf of a group for students.

    Whether you are completely new to the scholarships, or have successfully run group programmes before, our webinars will cover everything you need to know. Register below!

    Asia Market update

    Thursday 24th of March 2:30pm- 4pm NZT

    Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.

    Register here.

    Latin America Market update

    Friday 25th of March, 9am- 10:30am NZT

    Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.

    Register here.

    Scholarship 101

    Friday 25th of March 12- 1pm NZT

    New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.

    Register here.

  • From the CE: Telling the world New Zealand is open for business

    Our purpose was to promote New Zealand’s world-class education and share the message that New Zealand is open again for international students. Travelling with the Minister opened many doors for us and led to useful media coverage in all three partner countries.

    In Denver, USA, Minister Hipkins spoke at the plenary session to open NAFSA, the world’s largest international education conference. Te Pūkenga used the NAFSA event to launch its international education strategy, and ENZ launched the sector’s I AM NEW global marketing campaign. We met with senior officials to reaffirm New Zealand’s partnership commitment to the Gilman scholarships, which enable students of limited financial means to study abroad. We also met with NZ EdTech companies, including ImmerseMe, which uses virtual reality to teach languages. The company signed a 7-year partnership agreement with schools in the area during our visit.  

    The next stage of the trip was Brazil. In São Paulo we explored the possibility of English language study in New Zealand for school students with government Ministers; met with the São Paulo Research Foundation to support the growing NZ- São Paulo research engagement; and met with key education stakeholders from three São Paulo Universities: USP, UNESP and UNICAMP. 

    New Zealand is celebrating 50 years of diplomatic relations with Chile this year, and our visit to Santiago included meeting with Chile’s Minister of Science, Technology, Knowledge, and Innovation, and with Kiwi alumni. We signed two separate Education Cooperation Agreements – with Chile’s Minister of Education, and with the Council of Rectors of Chilean Universities. We also visited Universidad Diego Portales, which has a long history of collaboration with NZ EdTech company, ADInstruments, whose technology has been implemented as part of the university’s educational model. 

    We were warmly received everywhere, and there was a high level of interest in New Zealand. It was great to reconnect with Kiwis offshore, and with alumni, agents and others who have a genuine interest in building relationships with New Zealand – and to be able to support their efforts in person at a wide range of events.  

    In other news, the recipients of the recent round of Prime Minister’s Scholarships to Asia and to Latin America are close to being finalised. That round of scholarships, which was solely open for group applications, will soon be followed by the opening of a second round of awards, this time focussed solely on individual applicants. Again, we will be seeking to encourage applicants from a wide range of backgrounds particularly Māori and Pasifika applicants. In anticipation of the next round, we encourage everyone to check out the alumni stories and other useful information on our scholarships website here.

    Whāia te mātauranga hei oranga mō koutou – Seek after learning for the sake of your wellbeing. 

    Grant McPherson

  • Digital masterclass a runaway success

    Two New Zealand academics were among the speakers showcasing the latest technological solutions to revolutionise education at this second SEAMEO – New Zealand masterclass.  

    Professor Richard Green from the Department of Computer Science & Software Engineering at the University of Canterbury, who also co-chairs the NZ AI Researchers Association, presented on “AI is Revolutionising Sustainability, Food and Biosecurity”. Dr Suranga Nanayakkara, Associate Professor at the Auckland Bioengineering Institute, University of Auckland, presented on “Kiwrious: Keeping Kiwi Kids Curious”. The other two keynote speakers were from National Institute of Education, Singapore, and Universiti Malaya, Malaysia. 

    The event was broadcast on SEAMEO Secretariat YouTube Channel and targeted policy-makers, government officials, educators, teachers, lecturers at TVET institutions and universities in Southeast Asia and beyond.  

    “The high level of interest in this event reflects the changes that the COVID-19 pandemic has caused in the way we live, work and learn,” said ENZ’s Regional Director, Asia, Ben Burrowes.  

    “A huge part of the attraction of a New Zealand education has been our world-class teaching and learning environment. We have been focusing on teaching 21st century skills within our national education strategy. This includes soft skills enabling our students to become critical, creative and independent learners. Our use of digital technology in the classrooms is also widely recognised and remains a huge focus in our school and tertiary curriculum.  

    “This second Master Class gave teachers and educators in the Southeast Asia region an opportunity to learn more about what a New Zealand education can offer, and broaden their viewpoints on the technological disruptions arising from the COVID-19 pandemic.”    

    Officially admitted as an Associate Member Country in 1973, New Zealand's co-operative relations with SEAMEO include scholarships and provision of experts for SEAMEO Regional Centres. The first SEAMEO-New Zealand masterclass on “Education Technology and Digital Security” was held in September 2021.  

    The 2022 masterclass can be viewed from the following link on the SEAMEO Secretariat YouTube channel https://link.seameo.org/MasterClass/20220524

  • Thirty groups awarded PM's Scholarships for Asia and Latin America

    The successful groups were announced by Education Minister Chris Hipkins today, and mark the outcome of the first round of the scholarships since they were paused due to COVID-19.

    Education New Zealand Manapou ki te Ao (ENZ) congratulates all the successful recipients, who include a marae, non-profit organisation TupuToa, six of New Zealand's eight universities, Te Pūkenga, and a number of private training establishments.

    A full list of recipients is available here.

    Chris Hipkins also announced that the scholarships will open for individual applications this month. Applications will be open from 18 July - 31 August 2022. More information, including how to apply, is available here.

    About the scholarships

    The Prime Minister's Scholarships for Asia and Latin America are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.

    Since 2013, the scholarships have supported more than 2,400 New Zealanders on learning experiences in Asia and Latin America.

     

  • From the CE: Putting NZ back on the map in 2022-23

    With relatively low numbers of international students currently in New Zealand, the primary focus for Education New Zealand Manapou ki te Ao (ENZ) over the 2022-23 year will be on rebuilding the sector. The rebuild will have an emphasis on quality and long-term sustainability. We will be working closely with our key sector partners here and around the world to put New Zealand back on the map.  

    This focus is reflected in the draft refresh of the New Zealand International Education Strategy 2022-30, in our recently published Statement of Intent 2022-26 and Statement of Performance Expectations 2022-23, and in our internal business planning for the year ahead.  

    The high impact global marketing campaign, I AM NEW, launched at NAFSA in late May, provides a strong starting point for the rebuild. As well as raising New Zealand’s profile by attracting significant international media coverage, the campaign has so far reached over 115 million users. This is a unified, overarching promotion on behalf of New Zealand’s international education providers – an essential approach for us to be heard in this extremely competitive sector. We have focussed the promotion on ten partner countries: Brazil, China, Colombia, Germany, India, Japan, South Korea, Thailand, United States, and Viet Nam. The current phase of the campaign includes highlighting individual student stories.  

    Travel to partner countries to support the work of locally based ENZ staff and our NZ Inc agency partners is also an important part of promoting New Zealand’s education. Prime Minister Jacinda Ardern’s visit to Singapore and Japan in April, and Education Minister Chris Hipkins’ travel to the United States, Brazil and Chile in May-June have delivered the clear message that New Zealand is open for business, raised awareness of our quality education offering, and progressed our relationships in these countries. You can read more detailed reports about the trip to North and South America in this month’s E-News, and we’re currently planning our forward schedule of travel to other key partner countries.  

    After discussions with education providers, we have finalised the programme of in-market events where New Zealand will be represented through until the end of 2022, and this is now available on our website here.  

    The reopening of New Zealand’s borders has also enabled the Prime Minister’s Scholarships for Asia and Latin America to restart this year, so New Zealanders have the opportunity to learn from international experiences and develop their global citizenship competencies and networks. Decisions were recently announced on the first round of group applications, while applications for individual scholarships are open until 31 August 2022.  

    This month we also formalised a new partnership between the Ministry of Foreign Affairs and Trade and ENZ that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme from November 2022. This is an excellent example of ‘NZ Inc.’ cooperation that plays to each agency’s strengths. You can read more about the partnership in this issue of E-News.  

    He ora te whakapiri, he mate te whakatāriri – Unity is strength 

    Grant McPherson 

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