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• Education diplomacy strengthens New Zealand’s relationship with the Pacific Alliance

   

  This initiative, funded by Education New Zealand Manapou ki te Ao, is a significant milestone in the relationship between New Zealand the alliance.

  At the graduation ceremony, New Zealand Ambassador to Chile, Linda Te Puni, said “this celebration today is, first and foremost, yours but it is also a milestone for New Zealand because it reaffirms our commitment to the Pacific Alliance. We are pleased to continue to build and strengthen this relationship in various areas, including networking, educational and between peoples.”

  The Pacific Alliance is a Latin American free trade area and economic integration initiative, established by Chile, Colombia, Mexico, and Peru in 2011. The bloc comprises the world’s eighth-largest economy and is home to over 220 million people. It has been identified by the Ministry of Foreign Affairs and Trade as a priority region for New Zealand, with negotiations for a free trade agreement currently underway.

  The objective of the English Network of the Pacific Alliance is to develop a cooperation strategy to improve the language in the bloc, work in which it has had the support of New Zealand as an observer country.

  “The promotion of the English language expands our people’s access to educational, scientific, technological and employment opportunities, while contributing to the formation of a more productive workforce, with a view to strengthening our competitiveness in global arenas,” Director of Regional Coordination and Integration Mechanisms of the Ministry of Foreign Affairs of Colombia and National Coordinator of Colombia for the Pacific Alliance, Adela Maestre, said.

  The Pacific Alliance version of the NZGCC was led by teachers from Massey University. The first four weeks of the course were dedicated to the certificate, while the last two focused on creating a ‘community of learning’ for support and guidance, where methodologies, teaching practices and resources can be shared well after the course has finished.

  The NZGCC was originally designed by AFS. The certificate teaches self-awareness, empathy for other cultures, and ways to build bridges in multicultural settings.

• From the Chief Executive: Take a new look at a New Zealand education

  Kia ora koutou,

  I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”

  The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.

  The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.

  In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.

  The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.

  It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.

  Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.

  The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.

  ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.

  All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.

  Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.

  I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.

  He moana pukepuke e ekengia e te waka
  A choppy sea can be navigated by a waka

  Grant McPherson
  Chief Executive, Education New Zealand Manapou ki te Ao

• From the CE: Telling the story of international education

  Kia ora koutou,

  I’m pleased to return with another update and much has changed in recent months. The Delta variant has severely impacted several regions across the country, emphasising the importance of the COVID-19 vaccine rollout. Despite the challenges we face today, I believe the international education sector will remain a vital part of the future of Aotearoa New Zealand. We have many positive stories to tell.

  Many of us are aware of the broad social, cultural, and economic benefits of international education. However, research shows there is limited public awareness of these benefits. We need more New Zealanders to speak up publicly in support of international education.

  To help us carry this crucial message to all New Zealanders, I am very proud to release Communicating the benefits of international education – a toolkit. This new resource from Education New Zealand is designed to help you find and tell your own stories, in your communities, about the valuable contributions you and your international students are making.

  You’ll find the toolkit on the ENZ Brand Lab. There is a story framework with eight content themes to help you develop your ideas, and advice on how to tell a clear, consistent story and to promote it on multiple communication channels.

  At ENZ we are expanding our own efforts to explain what international education is, how much it matters to our students, our country and our global relationships, and where it is going under the Recovery Plan and the New Zealand International Education Strategy. We have partnered with the award-winning online magazine The Spinoff  to publish a series of feature stories. You can read the first feature on the vital role of international education in keeping Aotearoa connected.

  If recent months have shown us anything, it’s that we are not out of the woods yet. The world has a way to go before we’re ready to welcome each other with wide-open borders, and we are still fighting to retain and rebuild our sector.

  I know that many of you are dealing with the loss of revenue, capability, capacity and global market share, as well as with the impact on your personal lives.

  But your hard work is making a real difference, not only to your students and their distant families but also to the reputation of Aotearoa New Zealand as a place that cares about people, regardless of their origins or beliefs.

  He rā ki tua – better times are coming.

   

  Grant McPherson

  Chief Executive, Education New Zealand Manapou ki te Ao

• Around the world in five

  THAILAND

  Thailand's skills problem is slowing down its high-tech push

  Thailand’s Education Minister is trying to close his country’s skills gap, promoting innovation and advanced industries to help lift the economy. However, with Thailand’s working age population expected to shrink 11 percent by 2040, the need for skilled workers is rapidly increasing.

   

  Read more

   

  GLOBAL

  Growing openness to online programmes among parents

  A global survey of parents with school or college-aged children finds 41 percent  would consider study abroad for their child, including 65 percent in the UAE, 60 percent in Indonesia, 55 percent in India, and 54 percent in China. Sixty percent of parents also said they would consider a university programme that is delivered online.

   

  Read more

   

  CHINA

  How China's youth population dip may spell trouble

  Data in the latest 'Patterns and Trends' analysis from Universities UK shows that the Chinese youth population is projected to shrink by a quarter from 2015 to 2025. As China has become the dominant source of international students, this projection is bad news for Western universities that rely on fees paid by Chinese international students.

   

  Read more

   

  GLOBAL

  Survey shows long-term impacts of language travel

  According to a survey of 2,000 former language learners, 90 percent of respondents said face-to-face interaction with other people was the most valuable language learning experience, such as interacting with their host family, fellow students and teachers. Overwhelmingly, most survey respondents had travelled to study English (62 percent).

   

  Read more 

   

  MALAYSIA

  Malaysia faces low female participation in STEM sectors

  In 2015, women made up less than half of the graduates in Malaysia in engineering and technology. Dr Halimaton Hamdan from the Academy of Sciences Malaysia (ASM) said “while there are no specific programmes to promote STEM among girls, to spur interest in science and mathematics, ASM has started inquiry-based science education, as well as getting students involved in industry placements and training.

   

  Read more

• Study with New Zealand online launched for adult professional learners

  The Study with New Zealand Online platform – an outcome of the Strategic Recovery Plan for International Education 2020 – is a New Zealand owned and branded platform that offers global learners a new way to engage with a New Zealand education.  

  Study with New Zealand Online has up to 60 courses available from 20 + education providers. 

  ENZ’s General Manager – Sector Engagement, Wendy Kerr, said the pilot learning platform aims to tap into the adult professional learner market. 

  “Our research shows that there is a significant career-oriented, adult learner market that is looking for ways to advance within their current career. Study with New Zealand Online aims to tap into that market and test if there is value in what New Zealand can offer uniquely.  

  “Good examples of courses unique to New Zealand are a short course on sustainability in the wine industry delivered by NMIT | Te Pūkenga. If you are in the wine industry, you clearly know New Zealand wines and our expertise in sustainability. The same goes for an ECE course offered by Te Rito Maioho ECNZ, which showcases New Zealand’s bicultural approach in this field.”  

  Kerr says, “We know how hard the pandemic was on international education. We know this project is about exploring new and different ways to deliver, and new and different audiences for, the New Zealand education experience. The goal is to diversify and build resilience.”  

  Findings from the Study with New Zealand Online pilot will help inform insights and recommendations on how New Zealand’s education sector could transform to a more sustainable future state through the diversification of our international education offerings.   

  Visit Study with New Zealand Online on https://online.studywithnewzealand.govt.nz/  

• From the CE: Coming together to offer a New Zealand Education online

  Through this initiative, we’re bringing a New Zealand education to those who can’t be onshore due to COVID-19 restrictions. We’re also tapping into a wider audience of learners looking for online options, and developing a pipeline of learners seeking a pathway to study in New Zealand.

  This initiative supports the Government’s Recovery Plan for our international education sector. Part 3 of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services, one of three goals set out in the New Zealand International Education Strategy.

  ENZ is supporting the international education sector through this initiative by facilitating engagement with a global audience online. Our partnership with FutureLearn lets us explore the value of promoting New Zealand content under a national online banner, as well as the benefits of partnering with third parties who have existing online audiences.

  Some quick day-one statistics that I would like to share with you. We had close to 1,000 enrolments in a New Zealand-based course within the first 24 hours of launching. I expect to see very strong enrolment numbers once the promotional campaign funded by ENZ begins today (9 June).

  FutureLearn host quality online courses that help learners build skills and upskill in areas of interest or need, from home – with potential to continue study in country (when border restrictions ease sufficiently) or continue online where available. The New Zealand collection collated for this initiative includes short courses from universities, English language and TESOL educators, vocational/institutes of technology and edtech educators including virtual reality developers and game designers. ENZ has funded the initial eight-week promotional campaign to celebrate the FutureLearn initiative’s launch.

  We understand sustainability is becoming an increasingly important factor in a student’s study choices. Research commissioned by ENZ in May 2021 indicated that 79 percent of responders showed interest in studying sustainability and climate change as a subject.

  Moreover, the QS Environmental Concerns Survey in 2019 found 79 percent of prospective international students were “somewhat more likely” or “much more likely” to choose a degree if the content helped them to learn about reducing their environmental impact.

  A survey undertaken by Times Higher Education in April 2021 on students, sustainability and study choices showed that 80 percent believe in living their lives as sustainable citizens.

  To cater for this, more than half of the courses included in this initiative are themed around sustainability. Courses like teaching and learning for sustainable education, English language for sustainability, and growing a sustainable workforce. It’s a great demonstration to the world that we take our cultural value of kaitiakitanga seriously.

  Let me take this opportunity to also thank the providers who took the leap and joined ENZ on this new and exciting journey.

  If you’re worried about missing this opportunity, it’s not too late to be part of the action. Get in touch with Project Manager Tim Brown [tim.brown@enz.govt.nz] for more information on how you can be part of this 12-month initiative, and any future initiatives that spring from this.

  And if you’re keen to make the most of the New Zealand education offerings on FutureLearn, visit the following link: futurelearn.com/courses/collections/study-new-zealand

  Ngā mihi,

  Grant McPherson
  Chief Executive Education New Zealand Manapou ki te Ao 

• Agents key to NZ’s international education recovery

  Education agents have been playing a crucial role in ensuring that international students and their parents have accurate information about the impact of COVID-19 on New Zealand. Many international students will approach their agent for support and advice, ahead of their study provider.

  Looking ahead, agents will play an even more important role in the recovery of our international education sector and visibility of New Zealand as a study destination.

  ENZ’s General Manager – Partnerships & Marketing, Paul Irwin, says our partnerships with education agents will be essential for the international education sector’s recovery.

  “Education agents play an important role in students’ New Zealand education experience and are key information sources for both prospective and current international students. In most cases, they are the main interface between international education providers and students. Working with agents is a significant focus for ENZ and most providers as part of our COVID-19 recovery phase.”

  This view is shared by the sector. For example, at a recent SIEBA (Schools International Education Business Association) webinar, 77 percent of participating SIEBA members said recognised that education agents would be more important to the sector through the post COVID-19 recovery phase, while 33 percent said agents would be important.

  In response to COVID-19, ENZ has upped the frequency of communications and engagement with agents have the information they need to advise current and future students and their families.

  A key tool is AgentLab, ENZ’s special resource for education agents. Over 3500 agents around the world are registered to use AgentLab. It supports agents with regular COVID-19 updates, and a dedicated COVID-19 FAQs section to answer agent queries.

  In addition ENZ has held 11 well-attended COVID-19-specific webinars since February, reaching over 2000 agents. Topics have included measures taken by New Zealand in response to COVID-19, the importance of education agents in a post COVID-19 world and a Schools sector update on the support available to international students during this time.

  Agents also receive a fortnightly update from ENZ’s Chief Executive Grant McPherson, and a monthly electronic newsletter to ENZ’s 305 Recognised Agencies.

  Agents are also supported with market-specific webinars and live social interactions by ENZ’s internationally based teams, who are the first point of engagement for overseas agents.

  ENZ’s Manager – Education Agents, Geneviève Rousseau Cung, education agents are highly engaged with COVID-19-specific resources and communications to date.

  “We have seen 1081 new education agents register on AgentLab since late March (when New Zealand moved to lockdown under Alert Level 4). This is a huge 30 percent increase in registered agents in just seven weeks.

  “We are seeing high attendance for our COVID-19 specific agent webinars, which have emerged as one of our key communication channels with agents as they facilitate direct interactions and let us respond to a range of market-specific queries.”  

  Agent webinars are also a good opportunity for to run quick polls to measure agent sentiment on key topics.

  In a recent webinar, poll results showed that the perception of New Zealand’s COVID-19 response in agents’ countries or regions was overwhelmingly positive (84 percent). Just over 51 percent of agent participants said that their prospective students (with an offer of place to New Zealand institutions) were willing to defer their start date to 2021 (and 38 percent were undecided as yet).

  “At such a critical, unprecedented time, it’s great to see education agents playing a crucial role in ensuring that international students and their parents have access to the necessary information and advice regarding COVID-19,” Geneviève says.

  ENZ is planning a series of webinars involving ENZ teams, other New Zealand government agencies and the international education sector. If you would like the ENZ team to engage with you regarding a potential agent webinar, please get in touch with us at agenthelp@enz.govt.nz.

• ENZ-Enroller partnership looks to maintain capability of schools to host international students

  ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.

  “ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.

  A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.

  “Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.

  ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.

  That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.

  The next step of that research project will continue with the 2021 partnership.

  “We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.

  “The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”

  Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May. 

  • Register for the 2:00pm, 25 May session
  • Register for the 11:30am, 26 May session

  Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.

• Registrations open for ENZ Market Update Webinar – China

  ENZ's team in China has organised an industry webinar to introduce new team members, and offer local market updates and insights from external experts, including one of China’s largest education agencies.

  The team will share information around the initiatives they are progressing in-market and opportunities for New Zealand institutions to be involved.

  This is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and hear from Chinese education agents.

  ENZ Market Update Webinar – China

  When: Monday 28 September 2020, 3pm New Zealand time/10am Beijing time

  Please register at the link below:

  https://enz.zoom.us/webinar/register/WN_m2v3xniOTz2eNp7j6tN_Qw

  And email any questions you’d like covered in the webinar to the ENZ China team at china@enz.govt.nz.

• Call for speakers for NZIEC KI TUA 2023

  NZIEC KI TUA 2023 will be held in Ōtautahi Christchurch from 16 to 18 August 2023 at Te Pae Convention Centre. A welcome function will occur on Wednesday evening followed by two days of conference sessions on Thursday and Friday. 

  2023 marks the 30th time our conference will be held, and this year’s theme is Te Ara Ki Tua – the pathway ahead. As we celebrate this milestone, our theme encourages us to consider how our sector can thrive in the future.  

  We’re calling for speakers to help us explore the following sub-themes:  

  1. Excellent Experiences – How can we foster excellent experiences for international students studying with Aotearoa New Zealand? 
     
     
  2. Marketing Smarts – What are the most effective ways to market to and recruit international students?  
     
     
  3. Growing Global – How can we grow our relationships with international partners?  
     
     
  4. Authentically Aotearoa – How can our international education offerings tap into what makes our country special?  
     
     
  5. Fresh Offerings – How can we develop fresh programmes, products, services and partnerships and take them to the world?  
     
     

  Please refer to the NZIEC KI TUA website here for detailed information on the theme and sub-themes, session formats, tips for your abstract and biography, and speaker terms and conditions.  

  You can submit your speaking proposal through the NZIEC KI TUA Speaker Portal.  Submissions close on 22 May 2023.  

  If you have any questions, please contact us at nziec@enz.govt.nz.  

  We hope you will consider joining us at NZIEC KI TUA to discuss the key opportunities and challenges facing our sector as we discuss Te Ara Ki Tua.  

  An in-person format and early bird registration  

  Subject to pandemic settings, this year’s conference will be an in-person format. Sector feedback revealed a strong desire to return in-person, in part to facilitate kanohi-ki-te-kanohi connections after so many years apart.   

  We are not intending to offer a hybrid option (in-person and virtual format) this year as this requires additional resources to deliver and a hybrid approach results in inferior experiences for both audiences. To support attendance, and in recognition of the impact of Covid-19, a discounted early bird registration rate will be available this year.