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Celebrating Dame Wendy Pye, a global education publishing success story
New Zealand has a proud history of educational publishing success and Dame Wendy Pye DNZM MBE is the epitome of this, being one of New Zealand’s leading educational publishing exporters. Dame Wendy is sharing her story in her recently launched autobiography: Teaching the World to Read: My multi-million dollar story and podcast series.
From humble beginnings growing up in Western Australia, Dame Wendy moved to New Zealand to work as a journalist before embarking on her dream to teach the world to read. She founded Sunshine Books 40 years ago and has since sold 300 million books, positively influencing the lives of many children worldwide.
Dame Wendy with just some of the hundreds of Sunshine books that have helped young children learn to read.
During her extraordinary journey Dame Wendy has gone from attending book fairs with just a handful of books, through providing resources to refugee camps in Lebanon, to working with world leaders. Her reputation for helping to develop young children’s literacy skills has earned her numerous awards including being awarded the Dame Companion of the New Zealand Order of Merit in 2013 for services to business and education.
Dame Wendy at the Bologna book fair in 1989.
Throughout her publishing career, Dame Wendy has pioneered the development of new, exciting, engaging print and digital literacy materials. The Sunshine Online digital programme, for example, contains thousands of texts and activities and was recently included in the New South Wales Department of Education Online Learning Tools Marketplace, which provides quality online learning to all New South Wales schools.
Dame Wendy with school children using the Sunshine Online digital programme
Dame Wendy’s export story is as much about selling New Zealand as a leader in education teaching and learning pedagogy, as it is about selling educational products and services. Her book and podcast series offer an honest and candid account of the highs, lows, and tough truths of a pioneering entrepreneur. In her book, Dame Wendy talks about some of the challenges she faced, what she learned and how she overcame barriers, while the podcasts include export market guides including hints and tips for success that she has learnt along the way when working in the United Kingdom, South Africa, China and Australia.
Dame Wendy hopes that her autobiography will inspire, educate and entertain.
“This is a story about what is possible. It is a story that I hope will inspire all young people who are planning to make a difference to follow their dreams, not to be afraid of failures along the way, and also to celebrate successes with the people who have made them possible,” said Dame Wendy.
With New Zealand publishers and educators in such demand, our small country has made a large impact in the world of education publishing in more than 60 countries around the world.
This thriving industry is represented by PANZ, Publishers Association of New Zealand Te Rau o Tākupu, and is showcased on the New Education Publishers website that was sponsored by Education New Zealand Manapou ki te Ao and Copyright Licensing New Zealand.You can learn more about New Zealand Publishers or get in touch with them via the New Zealand Educational Publishers (nzeducationalpublishers.org) website.
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Education New Zealand targets $4.4 billion by 2027
Education New Zealand Manapou ki te Ao (ENZ) today announced its plan to grow the international education sector over the next three years. The strategy, which aims to build the economic contribution of international education to $4.4 billion by 2027, focuses on growing and diversifying the number of international students studying in New Zealand.
“International education has made a good start to its recovery with more than 69,000 enrolments in the first full academic year since borders reopened and universities returning to 86% of pre-pandemic numbers,” said ENZ Acting Chief Executive Dr Linda Sissons today.
“The government has a goal of doubling the value of export earnings in ten years and international education has its part to play.”
“In the first year of the strategy the focus is putting additional investment into markets we have identified with growth potential. These include India, Viet Nam, and the Philippines, and some specific sectors within markets like Japan and Thailand. We need to start now to grow awareness of New Zealand in these markets if we are to achieve our growth targets. Moving forward, we will continue to seek growth through diversifying markets while maintaining our strength in traditional markets such as China and India.”
“As a small agency with a finite budget, ENZ needs to be very smart and maximise every opportunity for New Zealand,” said Dr Sissons. “We look to use the potential of Scale, Impact, and Leverage as the measuring rods for everything we do, as we commit to the Government’s Export Double goal”.
The strategy is the result of extensive consultation with the international education sectors, partner Government agencies and comes on the back of a productive 12 months for Education New Zealand.
In the past 12 months Education New Zealand student attraction activities have delivered:
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More than two million visits to the Study with New Zealand website
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Added more than 69,000 prospective students to its database
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More than 22,000 individuals have made enquiries to providers regarding study
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Our business-to-business activities targeting education agents delivered 33 webinars to over 1,800 participants
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18 in-country events delivered in five countries (Thailand, South Korea, Japan, Vietnam, China)
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The New Zealand International Education Conference KI TUA 2023 to 599 delegates
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50 new indigenous to indigenous networks and partnerships
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Sector satisfaction with ENZ topped 77%
ENZ’s offshore team provides significant support to overseas visits by representatives of the international education sector and the New Zealand government, building and deepening relationships said Dr Sissons. In 2024 this included a visit by representatives of all New Zealand Universities to India in February, and ENZ supporting the education component of the Prime Ministerial Trade Missions to Southeast Asia and Japan.
The agency also supports education visits to New Zealand. Very recently this included the visit of Chinese Premier Li Qiang, which included China’s Education Minister Huai Jinpeng.
It was the second visit by Minister Huai to New Zealand in ten months, and highlighted the strong momentum our bilateral education relationship. In 2023 ENZ also delivered the Prime Minister’s Scholarships to Asia and Latin America (PMSA/LA) which sees New Zealanders travel internationally for learning experiences and administers the Manaaki New Zealand Scholarship programme for the Ministry of Foreign Affairs and Trade (MFAT). The Manaaki Scholarships offers scholarships to eligible citizens from developing countries to study at a New Zealand education institution or university or at a Pacific university.
In 2023 these important programmes have awarded:
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118 individual PMSA/LA scholarships
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20 group PMSA/LA scholarships
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NZIEC KI TUA 2023 delivered with 599 delegates
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861 Manaaki New Zealand Scholarships awarded
“I am very pleased and proud of the results the team at Education New Zealand Manapou ki te Ao has delivered alongside the sector. We have more to do,” said Dr Sissons.
For further information:Justin Barnett | Director of Communications, Education New Zealand Manapou ki te Ao
+64 21 875 132
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Around the world in five
UK
Report seeks to measure “Brexit sensitivity” of prospective students
According to the QS International Student Survey 2019, at least 20,000 EU students are ‘at risk’ of choosing a different study destination than the UK.
JAPAN
Foreign graduates get the call to fill gap in retailing, restaurant jobs
Foreign graduates of universities in Japan with a high level of Japanese proficiency will be allowed to work at restaurants and retailers to help alleviate labour shortages.
US
More American students need to study abroad
Higher education leaders almost unanimously express support for study abroad. However, it has too often been an enrichment for privileged students than a basic educational experience available to a range of students.
CHINA
Mapping a fast-changing agent market
Research into the China agent market reveals a fast-changing fragmented landscape, which requires education providers to strategise their agent partnership efforts for maximum benefit.
EUROPE
Erasmus+ helps universities to become more innovative
Erasmus+, the European Union’s student and staff study and exchange programme, makes students more successful in their personal and professional lives and helps universities to become more innovative, according to two independent studies.
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Around the world in five
GLOBAL
University applicants turn away from US and UK
Canada has overtaken the UK as a preferred study destination for international university applicants, according to the 2018 QS Applicant Survey. The survey provides further evidence that international students are increasingly rejecting the UK in favour of other English-speaking destinations.
SOUTH EAST ASIA
South East and East Asia’s growing popularity with international students
South East Asia’s lower study and living costs, coupled with its offering of an ‘exciting study abroad experience not too far from home’, is attracting international students from the wider Asia-Pacific region.
UK
Take students out of migration stats, say policymakers and stakeholders
A forum about the UK’s future immigration policy included lengthy discussion about the inclusion of international students in the net migration target, with many arguing it creates the perception that the UK is unwelcoming to students.
BRAZIL
Brazil to get 'Singapore-style' education thanks to teacher training deal
More than 50,000 students in Brazil will soon be provided with a more Singaporean-style education, thanks to a memorandum of understanding with Singapore’s National Institute of Education to improve the education system in Brazil.
MALTA
Increasing international English language enrolments
More than 87,000 international students attended English language schools in Malta in 2017, seeking “a high quality of English teaching accompanied with the sun and the safety of the island.”
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Around the world in five
CANADA
International students want more support
A report by the Canadian Alliance of Student Associations calls to shift the focus from the dollar value of international students to offering them better support to live, study and work in the country.
US
Plan to introduce term limits on student visas
The US plans to introduce a maximum term for student visas in 2019 to replace the practice of issuing visas for the duration of studies.
UK
Immigration policy has cost billions in lost exports
An analysis of the economic impacts of UK immigration policy affecting international students suggests losses of about 17.5 billion NZD from 2013 to 2017.
TAIWAN
Universities see a rise in the number of South East Asian students
University campuses in Taiwan have been stepping up efforts to accommodate the increasing number of Southeast Asian students pursuing higher education in the country.
SINGAPORE
International students make up for lack of local MBA takers
Institutions offering MBAs in Singapore are struggling to attract local students, but are seeing renewed interest from students from Viet Nam, India, and China.
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INZ student visa update: August 2024
Post Study Work Visa – cross crediting study from post graduate diploma to masters
Provided eligibility is met, most level 8 post graduate diplomas will be eligible for a one year post study work visa (PSWV) with masters graduates eligible for a three year post study work visa.
In order to be eligible for a PSWV, post graduate diploma (level 8) and masters qualifications (level 9) require a minimum of 30 weeks full time study in the specific programme/qualification being presented for a PSWV.
Students must have held a student visa for that programme/qualification and apply for their PSWV within three months of the expiry date of the student visa for qualification they are presenting to INZ.
Recently some students completed post graduate diplomas (PG dip) and cross credited directly into a taught masters. In these cases, the students did not undertake full time study in the masters for a minimum of 30 weeks full time in New Zealand, due to the cross credited PG Dip.
This resulted in issues for the graduates when they applied for their PSWV. INZ is working directly with affected students and exploring options for them. However, it is important for agents and education providers to understand the PSWV rules.
Eligibility for Post Study Work Visas following study at level 8 and 9 are:
- a minimum of 30 weeks full time study in that specific qualification,
- hold/held a student visa for that specific qualification, and
- apply for their post study work visa within three months of the student visa expiry for that specific qualification.
Although the initial coursework of a masters might be similar to, or the same as a post graduate diploma, the two programmes have different entry criteria and are recognised as separate qualifications. For students who want to cross credit their PG Dip to a masters and undertake some extra study in order to gain a three year PSWV for that masters, the student would need to have studied the masters itself full time for at least 30 weeks.
Note: Study weeks include exam preparation time, but exclude holiday periods and time spent repeating failed components.
We will continue to engage with the education sector to ensure they are aware of the requirements for a post study work visa. If you have questions about this article and are an agent or student, please talk to your education provider in the first instance.
Student visa peak – apply three months before intended travel
The processing of international student visas is a key focus for INZ, particularly as we get closer to the end of the year.
We are now coming into the period in which INZ receives the highest volumes of applications.
As soon as they have all the documents they need to apply for their visa, students should submit their application three months before their intended travel date to give them the best chance of having their application decided in time. They can apply earlier than three months if they wish, as long as they have all the required information and documents.
Our visa processing times are published on the INZ website and updated monthly: Visa processing times for international students
New fees and levies for visas come into effect from 1 October 2024
Earlier this month, the Government announced that the cost of applying for all visas will increase on 1 October 2024.
Until now, the immigration system has been heavily subsidised by taxpayers.
The new fees have been set at a rate to recover the costs of assessing and processing each visa type and more accurately reflect the total service surrounding the immigration system.
Student visa fees increase from $375 to $750. The post study work visa fee increases from $700 to $1670.
Student visa fees differ depending on where the student applies from so be sure to check the new fees and levies here.
It is also important to note that New Zealand does have agreements with some countries where student visa fees are waived, and these remain. You can find information here.
INZ is receiving questions from the education sector on whether students can apply for visas now at the lower fee, and upload documents later once they are ready.
Applications received before 1 October 2024 will be charged the current fee, however if the applications are not ready for assessment because they are missing documents then this will result in delays or disappointment for the student.
INZ will not be contacting applicants if documents are missing from the application and, if the missing information is key to the assessment, then the applications may be declined.
Please make sure you are advising students to submit their visa application when it is complete and ready for assessment. For more information, please see the student visa information sheets here - Student visa information | Immigration New Zealand
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NZIEC KI TUA 2024 photo feature
You can also check out a highlights reel of delegate's contributions to the conference blackboard below. See if you can spot yourself!
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Around the world in five
NORWAY
Norway sends 250-strong research delegation to China
Norway’s Minister of Research and Higher Education, Iselin Nybø, led an unprecedented, 250-strong delegation of university and science institution leaders and scientists on a visit to Beijing and Shanghai to deepen Norwegian-Chinese research cooperation.
Read moreNORTH AMERICA
Study tracks the increasing popularity of alternative credentials
Institutions are placing more emphasis on alternative qualifications, such as certificate programmes within full degree offerings, that help students to keep pace with a fast-changing job market.
Read moreCHINA
Further increase in international students
The number of international students has reached 489,200 in China, an increase of 10.5 per cent or 46,000 students over the previous year.
Read moreINDIA
‘Study in India’ initiative offers fee waivers to attract international students
The Indian government has launched a ‘Study in India’ initiative, including fee waivers, to attract students from countries across Asia, Middle East and Africa to higher education institutions in the country.
Read moreRUSSIA
Russia invites students in ‘unfriendly’ nations back home
The Russian government has launched a plan to attract Russian students in nations seen as “unfriendly” to the Russian Federation back home.
Read more -
Sign up for ENZ's market intelligence webinars
These free interactive sessions will provide New Zealand education providers with useful information for some of New Zealand’s key markets, including market trends and intelligence, tips for converting students for your organisation, and a Q&A session with ENZ’s in-market teams.
The webinars would be useful for anyone who is recruiting or planning to recruit from these markets.
Register for this webinar here
- Indonesia and the Philippines– 25 July, 2pm NZST
Register for this webinar here
- Viet Nam – 2 August, 3pm NZST
Register for this webinar here
Please note: the webinars are only open to New Zealand education providers.
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Spotlight on Sri Lanka: A growing market for New Zealand
The international student demand from Sri Lanka is strengthening across universities, private training establishments (PTEs) and institutes of technology and polytechnics (ITPs).
New Zealand’s growing popularity is also evident in international student enrolment trends: 3,120 Sri Lankan students enrolled for study in New Zealand between January and August 2025, marking an impressive 57 percent increase compared to the same period in 2024.
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary said New Zealand’s growing popularity in Sri Lanka as a study destination reflects both rising aspirations among Sri Lankan learners and their strong confidence in New Zealand’s education offering.
“With strong momentum building organically in Sri Lanka, ENZ is supporting this opportunity by investing in its marketing efforts, combining out-of-home advertising, promotions on radio, social media channels and an expanded “New Zealand Taught Me” campaign.
“This campaign showcases authentic stories of Sri Lankan students studying in New Zealand – helping build aspiration and trust in the New Zealand brand,” Monika said.
Watch below ENZ’s recent feature that highlights the journey of Manodya, a Sri Lankan student in New Zealand.
A highlight of ENZ’s promotions in the market is the first ever Study with New Zealand Roadshow to be held in Sri Lanka from 5-8 March, featuring 19 New Zealand education institutions across three subsectors.
The roadshow aims to strengthen institutional partnerships, increase visibility of New Zealand’s education offering in Sri Lankan schools, and provide targeted support for education agents through seminars and capability‑building sessions.
ENZ is also partnering with Thames International to deliver the Colombo and Kandy student fairs on 7-8 March, supported by extensive promotions, including digital promotions through Study with New Zealand channels that will help nurture prospective students and maintain their interest in New Zealand education offerings beyond the events.
This coordinated effort reflects New Zealand’s long-term commitment to Sri Lanka as a market with strong and sustainable growth potential across the entire tertiary sector.
