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• Planning for success in Taranaki

  The Taranaki International Education Strategy was launched by Minister Joyce in New Plymouth on Tuesday 23 February, when he announced that the government is investing $162,000 in the initiative over two years, through the RPP.

  And, the news of the launch reached China!

  A partnership between Venture Taranaki and local education providers will allow the group to share resources and make strategic and targeted investments. It will also enable collateral and pathway products to be developed, agent familiarisation visits to take place, and make it possible for the region to be represented at the Australia New Zealand Agent (ANZA) Workshop on 13 – 15 April 2016.  

  Minister Joyce’s visit to Taranaki sends out a strong message that international education in New Zealand’s non-metro regions is high on the agenda.

  The government has committed an additional $2 million in 2016/17 to ENZ’s RPP for supporting growth initiatives in the regions. The additional funding is to build on the successes in 2015, with 11 out of 14 regions experiencing an increase in international student numbers.

  The RPP will support the implementation of growth projects involving our regions outside of the metro centres. As announced previously in E-News, three new Regional Project Managers join our Business Development Managers in supporting regional growth initiatives: Sahinde Pala, based in Auckland with a focus on the regions north of Taupo; Jo Keane, based in Wellington and supporting our central regions from Taranaki to Nelson Marlborough; and Sarah Gauthier who will manage a range of pan-regional projects including New Zealand’s regional presence at ANZA, the development of an online regional resource and an agent familariisation programme.

  For more information about ENZ’s RPP contact Greg Scott, Programme Manager Regional Partnership: greg.scott@enz.govt.nz  Phone: 64 3 3795575 Mobile: 64 21 2422868

• Upcoming VAC openings in Jakarta, Singapore and Bali

  From 18 March in Indonesia, and 25 March in Singapore, Immigration New Zealand offices in Jakarta and Singapore will no longer receive visa applications.
  
  All applications that were previously received by these offices should be sent by mail or courier to the New Zealand Visa Application Centre (VAC) in Jakarta from 18 March, or Bali from 22 April, and from 25 March in Singapore.
  
  Applications can be submitted to the relevant VAC by mail or in person.
  
  INZ has more information, including contacts and fees, here.

• Stephen Fleming Live Facebook campaign launched in India

  The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.
  
  The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.
  
  Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.
  
  All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.
  
  We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.
  
  The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.
  
  The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

• Los Angeles VAC opens next week

  All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.
  
  For more information on the Los Angeles VAC, visit the Immigration New Zealand website.

• Budget update 2013

  Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

  Broadly, Education New Zealand will invest the funding in:

  • Broadening and intensifying our marketing activities in tier one and two target markets

  • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

  • Deepening our engagement with overseas education institutions and governments

  • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

  “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

  Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

  Read the Minister’s press release

• Visa options checker live

  The options checker provides better information specific to student circumstances on the range of visas that applicants may be eligible for.
  
  The new Visa Options Check is easy to use. Users start by choosing one of four simple options: Visit, Study, Work or Live. From there, the navigation is straightforward.

  The new options checker is the first, small step in the rollout of Immigration New Zealand’s new technology platform, Immigration ONLINE.
  
  When fully implemented by the end of 2015, Immigration ONLINE will allow all visa applicants to apply online. Information entered into Visa Options Check will be used to pre-populate part of a customer’s application form. Many will be able to complete the entire process online, through to final decision and receiving their visa.
  
  Visa applicants, or advisers acting for them, will be able to complete and upload forms, supporting documents and photos, pay fees and ask questions online.
  
  Online visa applications will start later this year with students and some temporary workers. By mid-2014, full online student visa processing will be possible through to final decision, and advisers will be able to view appropriate details of their clients’ applications online.

• Jovem Nerds hitting the right spot in Brazil and New Zealand

  Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.

  In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.

  While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.

  Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.

  Five videos will be posted in total.

  ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.

  View the New Zealand highlights of the Jovem Nerds' trip on their blog. 

• Student Voice 2013 a ‘great opportunity’

  Twenty five current and former international students gathered to share their education experiences and to network with other international students.

  Activities kicked off with a scavenger hunt where the teams were given a list of clues and tasks to complete at different locations around the city. The scavenger hunt included a creative photo competition to create content for our social media channels. Photos from the scavenger hunt can be found on our Facebook page.

  During day two of Student Voice, workshops were held to learn more about the pathways students took to study in New Zealand, their education experiences, and their views on what can be done to improve the student experience.

  Participants also fed back on the new, New Zealand Education Story brand, creating their own execution of the brand posters.

  ENZ selected three current international students and one alumnus from the Student Voice group to make up the panel members for the Student Voice 2013 session at the New Zealand International Education Conference. The panel members will share their education pathway experiences and the findings from Student Voice 2013. 

  We are very excited to have such outstanding representatives of New Zealand education joining us.  

• Education story

  What are the experiences of New Zealand education you wish others could immediately see and understand?

  To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

  Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

  The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

  The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

  You can access these resources through a new marketing toolkit – The Brand Lab.

   Register online now, at no cost, to have access to these resources which include:

  • A photo library – including hundreds of images specific to education in New Zealand

  • The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

  • Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

  • Event signage, brochures and publications – branded resources and content to boost your marketing efforts

  • Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

  We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time. 

• APEC card: streamline your travel

  The APEC Business Travel Card provides holders with streamlined access to 20 participating Asia Pacific Economic Cooperation (APEC) economies. This includes many important student recruitment markets, such as China, Hong Kong, Chinese Taipei, Malaysia, Korea, Thailand, Japan, Philippines and Vietnam. 

  As a cardholder, you will enjoy: 

  • express immigration clearance through special APEC lanes on arrival and departure

  • no requirement to apply for visas or entry permits

  • multiple entry to participating countries for a stay of at least 59 days on each visit. 

  The card is valid for three years and is based on a unique electronic pre-clearance system. The card is used in conjunction with your passport, so you need to apply for a new card when you receive a new passport. 

  For more information, including on how to apply, go to Immigration New Zealand.