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NZ a popular choice for US students
Colin Murchison from the University of Arkansas was awarded a US$15,000 scholarship to study in New Zealand, which he will use to study finance at the University of Auckland in the first semester of 2016. Watch Colin’s reaction to winning the scholarship here, it’ll definitely put a smile on your face!
More than double the number of applications were received this year than last year, with 2,361 US students showing a keen interest in studying in New Zealand.
“The quality of applications was impressive,” says Amy Rutherford, ENZ’s new Senior Market Development Manager – North America. “Go Overseas’ integrated social media marketing and university outreach campaign ensured that the scholarship – and the idea of studying in New Zealand – was widely promoted across the US.”
The Go Overseas scholarship is one of the first full study abroad scholarships offered to US students by a foreign government and will continue in 2016 and 2017.
Scholarship winner Colin Murchison with cheque and kiwifruit.
“The overall impact on New Zealand from this campaign is immense, and the effects on the education and travel sector will be felt for years,” says Mitch Gordon, CEO Go Overseas. “Students will come home and tell their friends about their experience. Parents will visit their sons and daughters. In the future, students will return to New Zealand to relive memories, bringing partners, children and friends. Thousands of students around the US are right now dreaming about New Zealand and talking about it with their friends!”
Amy will be based in the New Zealand Consulate-General in Los Angeles from the beginning of January next year. If you’d like to discuss the Go Overseas campaign, or the North American market with Amy, please email her at amy.rutherford@enz.govt.nz.
World-class fusion cuisine and culinary skills at Viet Nam gala dinner
The three teams, each consisting of two Vietnamese and two New Zealand students, showcased their culinary skills on stage in front of 170 guests, including New Zealand Minister of Tertiary Education, Skills and Employment, Steven Joyce.
The event was the outcome of two months’ hard work for the three teams, who initially worked together online to develop their menus under the guidance of culinary mentor and 2013 MasterChef New Zealand finalist, Vanessa Baxter. The teams met face-to-face in Ho Chi Minh City on 3 June, and then spent the following three days visiting Vietnamese markets to collect their fresh local produce before finalising their menus at the Caravalle Hotel kitchen.
At the gala dinner, the guests were treated to a selection of dishes from the students’ three-course fusion menus. Meanwhile, the three official judges – Haike Manning, New Zealand Ambassador to Viet Nam; Le Xuan Tam, Executive Chef, Caravelle Hotel and Brendon Partridge, Executive Chef, JW Marriott Hanoi – sampled all of the student’s dishes throughout the evening.
Decision making was tough and competition was high. Team 1 narrowly missed coming first, and Team 2 won the guest vote.
Minister Joyce announced Team 3 as the overall winner. Their braised lamb shanks with pickled cabbage, potato rosti and reduced jus proved most popular. This team included Jamin Gibson (Auckland University of Technology), Emma Waser (Otago Polytechnic), Phan Văn Lâm (Viet Giao Tourism School), and Nguyễn Ngọc Quân (VATEL International Business School Hotel & Tourism Management).
“It is so amazing that we won the competition,” said Emma Waser. “We gelled so well as a team throughout the whole competition but we worked especially well together on the night.
“We had to delve into each other’s cultures and traditions to come up with our fusion menu. I have learned how important it is to mix it up – to use different flavours and borrow from other traditions and cuisines.
“It has been amazing to come to Viet Nam and see what else is out there in the world – to find out more about different cultures, different people and different food.”
Said Jamin: “I have really enjoyed the food, the friendliness of the people and their hospitality. I definitely want to return to Viet Nam with my wife.”
Nguyễn Ngọc Quân enjoyed learning how to cook lamb the Kiwi way. “I learned to cook lamb the way that is more traditional in New Zealand. Typically the Vietnamese dislike the smell of lamb but our slow cook method and flavours in the lamb shank proved really popular.
“I admired my New Zealand team mates’ techniques and knowledge as well as their ability to think innovatively and creatively,” he said.
The gala dinner was the result of the New Zealand – Viet Nam Culinary Collaboration, an initiative that came out of the New Zealand – Viet Nam Strategic Plan on Education signed in November 2015. The plan is designed to deepen the level of engagement between the two countries and enrich students’ learning.
“The New Zealand – Viet Nam Culinary Collaboration is yet another example of the growing education relationship between our two countries,” said ENZ Chief Executive, Grant McPherson.
“While it has been fantastic to see the outstanding teamwork between the students, the gala dinner was also an opportunity to showcase New Zealand institutions’ vocational expertise and our education system’s world-renowned practical application of skills which prepare students for the working world.”
Grant emphasised that everyone involved in the collaboration was a winner.
Team 1 included Ryan Prouting (Ara, Institute of Canterbury), Tuainekore Taringa (NZMA), Trịnh Xuân Hoàng (Viet Giao Tourism School), and Nguyen Thuy Tra Giang (VATEL International Business School Hotel & Tourism Management).
Team 2 included Ella Ritson-Jones (Southern Institute of Technology), Jamie Bell (Wellington Institute of Technology), Dương Nhật Huy (Viet Giao Tourism School) and Phan Trong Bao Chau (VATEL International Business School Hotel & Tourism Management).
A new group of US Kiwi Ambassadors
Welcome Kiwi Ambassadors!
It was so difficult that ENZ decided the group of runners-up would be offered the chance to be ‘Honorary’ Kiwi Ambassadors. This meant they could still share their semester experience in New Zealand through the Study in New Zealand Instagram.
The #StudyinNZ page will therefore shortly welcome the next round of Kiwi Ambassadors, the 13 award recipients, and a further group of 29 Honorary Kiwi Ambassadors when they arrive in New Zealand in July.
The Instagram page has quickly become a hit with the US students and has already attracted almost 15,000 followers. Certainly, as you can see if you view the page, the current Kiwi Ambassadors have had no trouble finding picturesque opportunities during their semester in New Zealand! Images of nature, food, sunsets and wildlife predominate.
ENZ’s staff in the US, Amy Rutherford and Alanna Dick, have found the #StudyinNZ Instagram page a powerful tool in promoting New Zealand as an education destination.
“When I suggest students and study abroad advisors follow Study In New Zealand on Instagram, the conversation about studying abroad in New Zealand continues long after the study fair or campus visit is over,” says Alanna.
“It’s one thing me telling students what it’s like studying in New Zealand, it’s another when the students can see it in real time for themselves!”
More about the Awards
Education New Zealand partnered with the eight New Zealand universities and six institutes of technology and polytechnics to offer these awards as part of their support of the Institute of International Education’s Generation Study Abroad initiative, and its aim of doubling the number of US students who study abroad.
For Semester Two this year, ENZ awarded four US students the $2,000 Generation Study Abroad Travel Award to cover their airfare. The students are attending the University of Auckland, the University of Otago, and EcoQuest, a Private Training Establishment.
The universities awarded nine US students New Zealand Universities Excellence Awards (NZUEAs) which cover $500 of tuition fees and other associated costs. The students come from universities all over the US, from University of Florida to California Polytechnic State University.
A taste of New Zealand
Kicking off on 20 May, proceedings got underway with an invitation-only event, hosted by New Zealand’s Ambassador to the Philippines, David Strachan.
ENZ engaged a number of successful New Zealand alumni for media interviews and delivered a keynote presentation to a highly engaged crowd at the Glorietta Mall, Makati City venue.
The ENZ booth was particularly busy over the three days. A number of prospective students came prepared with specific questions, with many focusing on postgraduate study options.
The Experience NZ event also coincided with the celebration of 50 years of diplomatic ties between New Zealand and the Philippines.
This event was the latest in a series of in-market ENZ activities in the Philippines. It followed a successful agent seminar in Manila earlier this year.
A second agent seminar is being held in Cebu on 14 July and is now open for registration.
Notice: Brief shut down of INZ’s online client accounts in late May
This means that education agents and providers will not be able to access their online client accounts for four days, from 8am NZT on Saturday, 28 May.
New online applications will not be possible during this period, except for working holiday visas and skilled migrant category expressions of interest. Hard copy paper applications will still be accepted.
IDme
IDme will significantly improve INZ’s ability to confirm a person’s identity, making it a vital new protection against identity fraud by visa applicants.
The system will enable biometric information (face photographs and fingerprints) from visa applicants to be uploaded online and automatically matched against personal information already held by INZ.
IDme will be released in two tranches – the first release, from 31 May, will enable automated matching of all biographic details (personal data), fingerprints and a small volume of facial photographs. The second release, in the last quarter of 2016, will allow automated matching of all photographs.
IDme is the latest in a series of business changes known collectively as Immigration ONLINE. Better customer service is a key aim of these changes, which include:
- online applications for student, work and visitor visas
- third party “apply on behalf” for INZ partners such as immigration advisors, and
- eVisas (passport-free and label-less visas).
The next new service will enable families and tour groups to apply online using a single form. Once this happens, 80 percent of visa types by volume will be available online.
Sitting behind these new services are business changes that standardise best practice and apply consistent, measurable quality standards across INZ. Traditional visa processing tasks will reduce as customers increasingly go online to apply for visas and check their visa status.
New acceptable photo rules
Photos can still be submitted online along with application forms, but they must now meet strict approval guidelines to avoid rejection by the system. INZ recommends that applicant photos be taken by a professional photographer or a business set up to take passport-quality photos.
New Zealand’s education story screening in Colombia
ENZ Senior Communications Advisor, Rose O’Connor, had the pleasure of spending a week with a television crew from Colombia recently, during which New Zealand turned on the very best of its crisp and sparkly autumn weather, and Christchurch treated the group to an impressive display of flame-coloured trees.
L-R: Cameraman, Jimmy Torres Bravo; Producer, Viviana Arjona Parra; Presenter/Director, Alavaro Velez Isaza; Kiwi UC student Hapi Tohiariki; and Colombian UC student Daniel Trocez enjoyed the spectacle of the Crusaders’ victory over the Reds
The warm Aotearoa welcome was matched by the warmth and generosity of the stars of the show – Natascha Diaz, a PhD student at Auckland University of Technology; and Daniel Trochez, a B. Comm. student at the University of Canterbury. Natascha and Daniel invited us in to their lives and shared their stories with us, and the participating institutions opened their doors and allowed the crew to capture footage of the campuses that will enable a rich story to be told.
From a backyard Kiwi barbecue to a Friday night rugby game; ice creams on the beach to pies in AUT’s Hikuwai Plaza; interviews with the students, their friends, homestay families and university lecturers – we were able to build a strong picture of Natascha and Daniel’s lives in New Zealand. Their stories will be told to a potential audience of 10 – 12 million in Colombia, via a popular programme called ‘Contador de Historias’ (The Storyteller). The programme is also broadcast extensively across the Americas.
Alvaro being greeted with a hongi by tour guide Gaz, before heading down to Piha beach.
The visit was the first time in New Zealand for all members of the TV crew, and the first time out of Colombia for the young woman from our PR agency, Viviana. They all declared their love for New Zealand and vowed to return.
The presenter/director of the show, Alavaro Velez Isaza, expressed in a recent email:
“This was an invaluable experience that surely will be reflected in the chronicles we will see in our program Contador de Historias that our Latin American audience will appreciate, through your eyes that were ours throughout the tour.”
The crew declared a preference for New Zealand’s style of coffee making!
Visits such as this are the result of collaboration between ENZ, education providers and the students themselves. While we’re in the thick of famil-season, with both agents and media touring the country, ENZ would like to thank all those involved in their organisation and hosting. The success of such visits relies heavily on our ability to provide meaningful, relevant and high-impact programmes, and it is the support that we receive from our industry partners that helps us achieve this.
We’ll share the link once the programme once available, but in the meantime you can follow this link to view the teaser.
Happy New Year everyone!
- Check out the new features on studyinnewzealand.com. Find out what these are here and here.
- Remember to take advantage (and encourage agents to take advantage) of the new ‘Apply on Behalf’ service offered by Immigration New Zealand. Encourage students to apply for visas electronically via Immigration ONLINE. Read more about it here.
- Help us promote New Zealand education in our key markets by sending your good news and student stories to media@enz.govt.nz.
- Join us on LinkedIn for news, announcements, updates and ENZ vacancies. LinkedIn is a great place to learn of event updates as they happen.
- Dive in to the Brand Lab for photographs, graphics and the New Zealand Education story video and to refresh your marketing materials.
- Encourage your LOCAL students to apply for the March 2016 round of the Prime Minister’s Scholarships for Asia.
- Save the date for the New Zealand International Education Conference (NZIEC 2016) to be held in Auckland on 18 and 19 August.
- Consider sharing your insights and practices by presenting at NZIEC 2016. The online application form for submitting proposals will open shortly.
New Brand Ambassador video available
ENZ sat down with Stephen to capture the story of how his New Zealand education shaped his success. Stephen attributes the New Zealand style of learning to his ability to be able to think creatively and problem solve – valuable skills to have when facing the world’s best cricket teams!
We spent time with Stephen at his alma mater, Canterbury University, where he studied to become a teacher, and at Christchurch school, Medbury, where he offered some advice to a Year 7 cricket team. We also filmed his meeting with an Indian student who is completing a PhD in New Zealand, researching cricketers’ shoulder injuries.
ENZ is using the Stephen Fleming video to help tell the New Zealand education story in India via social media and at events, including in presentations to prospective students.
You can watch the video on our YouTube channel. We encourage you, and your agents, to download it for use from The Brand Lab.
Around the world in five: News round-up
1. Global: If 2015 was the year of pathways and industry consolidation, The Pie News predicts that 2016 will see our industry dominated by the price of oil, an overhaul of English language products, instant message marketing, the refugee crisis, government changes in both source and destination countries, and innovation in student services.
2. Saudi Arabia: Newly appointed Education Minister Ahmed Al-Issa spoke to Arab News about his priorities for the education system and changes to the outbound scholarship scheme. An announcement on scholarship allocations is expected soon.
3. China: Chinese students are heading overseas for education at younger ages; Jinghua reports that the proportion of students going abroad for high school has increased from 17 to 27 percent in recent years, in contrast to a decrease from 61 to 44 percent heading overseas after completing high school. Meanwhile, approvals for pathway programmes to Western universities are being curtailed according to Times Higher Education.
4. United States: ICEF Monitor reports on recent surveys which compared the perceptions between U.S. students and admission officers as to which communications channels are the most effective for reaching and engaging prospective students. The results may surprise.
5. Brazil: The Pie News reports on concerns a proposed tax may have on the outbound study abroad market. Students may need to pay tax on tuition to foreign institutions.
Final cut on first sector story
ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.
A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.
“Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.
The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.
“This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.
The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.