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Industry survey results 2015
This year’s survey focused on the services and support delivered by ENZ. We asked you which ENZ services you have used, how important you find them to support your business objectives, and what you think of our performance in delivering them.
The 304 survey responses we received have provided a wealth of data which we are using to refine and improve our industry service and support offerings.
What you told us
Overall, you indicated you were largely satisfied with ENZ services. Eighty-one percent of respondents were satisfied the quality of ENZ’s services and support, and 70 percent of respondents agreed or strongly agreed that ENZ services had added value to their organisation.
Overall country reports and market intelligence were considered the most important ENZ service, followed by the International Education Snapshot Reports.
The Education Publishers Export Growth Strategy was considered the best performing service, while Virtual Fairs was considered the weakest.
Of all ENZ’s services and support for industry, E-News was consistently rated highly.
What we’re focused on
We’re using the survey information to drive improvements across our industry service and support offerings. In addition to a range of planned changes to improve individual services, we plan to work on the following:
- A move to differentiated services: For the first time ENZ has been able to understand the industry survey results by sector, job function, and scale of international education provision. Not surprisingly there is a clear message from the survey that a ‘one size fits all’ approach to providing industry services needs to change in order to improve the quality, value add and relevance of ENZ services. Accordingly a key focus for us in the coming year will be to better differentiate our service and support offerings to meet the diverse needs of a range of sectors and providers
- Support for small and regionally-based institutions: We asked survey respondents to suggest what services and support ENZ should start offering to encourage their business growth. Nearly one in five responses related to enhanced support for smaller providers and for those located outside of the main centres. A second priority for us out to June 2016 is to develop a suite of online tools that can meet this need. We have started development of a prototype online toolkit with the input and guidance of a number of providers.
- Enhanced communications: We also asked survey respondents to identify what ENZ could do to make our services and support more relevant. Thirty-eight percent of responses identified better communications and engagement. Stay tuned for the next issue of E-News which will feature a new and improved approach to our key communications channel. And don’t forget to follow us on LinkedIn.
- Market intelligence: Just behind enhanced communications, nearly one fifth of survey respondents identified better and timelier market intelligence as a key support need. We know you value country reports and market intelligence and are working on initiatives to provide more information, available online and in ways that suit industry needs.
- Agent programme: The ENZ Recognised Agent Programme was one of the lowest rated ENZ services in respect of our performance. As indicated in previous issues of E-News, we have commissioned an external review of the ENZRA Programme. Results from that review are expected shortly and will be used as the basis for considering how to address the perceived issues with the programme.
- Seminars and professional development events: We’re working to reshape how we deliver our seminars and professional development events to better meet the diverse needs of different sectors and to add more value through a more differentiated approach. This may involve better utilising the time of participants by offering several related topics on the same day.
The next Industry Survey will be held in June 2016. If you have any questions regarding the Industry Survey, please contact Sam Mackay.
Summary of results by sector
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Alumni Voices showcase NZ education across South East Asia
The 10 filmed or ‘hero’ interviews have been a large focus, with the clips having premiered at a range of ASEAN 40 events celebrating 40 years of diplomatic relations between New Zealand and ASEAN. They’ve also screened at numerous ENZ events, including some high-profile media events in Vietnam during Minister Joyce’s recent visit, as well as various organised media gatherings across our four target markets in the region.
Through speaking more closely with these alumni to arrange the 40 interviews, an added bonus is that we’ve been able to really strengthen our relationships with them and have brought a lot of them on as unofficial ENZ ambassadors. We’ve organised plenty of in-market media interviews and as of early September, have achieved over $200,000 worth of PR value with each individual sharing some awesome testimonials of their time spent studying in New Zealand – something that’s proving to be a really powerful message for prospective students.
The 40 individuals were selected from a range of ASEAN countries and provide a strong mix of age, gender, industry and institutions.
We have the likes of Dr Mazlan Othman, Project Director of the Mega Science 3.0 project in Malaysia, who became her country’s first astrophysicist after graduating from the University of Otago in 1981 and once held the position as Director of the United Nations Office for Outer Space Affairs.
There’s Singapore’s Dr William Tan, a Massey and University of Auckland graduate who credits his time in New Zealand for launching his career which has earned him the titles of Paralympian, cancer survivor, marathon runner and neuroscientist.
Then we have H.E Chea Serey, a Victoria University of Wellington graduate who is currently the Director General of the National Bank of Cambodia.
Across all interviews, we found a number of common themes: New Zealand’s encouragement for critical thinking, the freedom to choose their own course of study and the warm and welcoming society.
Click here view the videos.
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Bollywood star Sidharth Malhotra in conversation with Indian international students in Auckland
The star took time out of his very busy schedule to chat to Indian international students in Auckland.
Students from AUT University, Massey University, Media Design School, Unitec, and the University of Auckland came into school on a Sunday to ask the star their most burning questions.
Sidharth’s debut film Student of the Year was about university students, so he relished the opportunity to be back on campus at the University of Auckland’s Business School.
The students were keen to learn how they, too, could go on to become big successes. He advised them to never lose sight of their career goals.
“Always write down your target and keep your focus on it. Be confident, and always say yes to opportunities,” he said.
The students were particularly inspired by Sidharth as he is not from a Bollywood family and got his foot in the film industry door by working behind the scenes.
He stressed the importance of working while studying as, for him, this was a key way to build up professional networks as well as learning new skills.
As a former professional rugby player for the Delhi Hurricanes, Sidharth was very interested to hear from three New Zealand India Sports Scholarships students who were in the crowd.
Scholarship recipients Surabhi Date and Ketaki Khare have been leading women’s rugby in India for the past five years. Surabhi, a sport and exercise science student at AUT University was the youngest captain in the Asian women’s rugby circuit at just 19 years old and played in the first Indian sevens team. While Ketaki a sports coaching student at Unitec was a founding member of India’s first female rugby squad and the first Indian woman to win an international rugby scholarship.
Sidharth and the rugby players shared their desire to push rugby as a sport in India, particularly among women, and see more high quality rugby grounds be developed in the country.
Kritika Bhasin, a sport management student at Unitec, asked Sidharth about the sports he plays in his spare time, apart from rugby (tennis, swimming and basketball for those who are interested!).
The interaction ended with a raucous applause as Sidharth revealed he would be supporting the All Blacks in the Rugby World Cup. The next day he met with the Prime Minister John Key who gave him an All Blacks jersey.
The event has been picked up extensively in the Indian media and Sidharth has posted about it to his 2.4 million Twitter followers.
A big thanks to the institutions who pulled out all the stops to make this event happen at very short notice.
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Talkin’ ‘bout a Generation
Around 300,000 US students study overseas each year, and, recognising the value of international education, the US has strong plans to increase this number. Last year the Institute of International Education (IIE) launched the Generation Study Abroad initiative, which aims to have 600,000 US students studying overseas by the end of this decade.
In April last year, ENZ committed as a foreign government partner to the initiative, and pledged to double the number of US students studying in New Zealand by 2020 (in 2014, there were almost 2,500 US students enrolled at New Zealand institutions).
The inaugural Summit on Generation Study Abroad was held in Washington, D.C. in October. As part of the New Zealand commitment to the Generation Study Abroad initiative, ENZ hosted one of four official receptions at the New Zealand Embassy.
Four New Zealand universities, Waikato, Auckland, Otago and Canterbury, attended the Summit.
“Being asked to host a Summit reception was a recognition of the strong support New Zealand has given to the Generation Study Abroad initiative,” said Amy Rutherford, International Market Manager, North America.
“The US wants to increase the number of its students studying abroad at all levels – including from schools, community colleges and universities – and New Zealand is well-positioned to work with US institutions to host US students.”
The second IIE Summit on Generation Study Abroad will take place in Washington, DC in September/October 2016. Check here for more details.
If you’re interested in becoming an official commitment partner to the Generation Study Abroad initiative, email Amy at amy.rutherford@enz.govt.nz
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Help shape the future of New Zealand education
Much has changed since the current Education Act became law in 1989, and it's time to bring it up to date and reflect New Zealand now, and in the future. This consultation presents ideas for change to help us get there.
Growth in international education relies heavily on having high-performing schools across the country and, as international education providers, your views are important.
Consultation is now open and closes at 5pm on Monday 14 December 2015.
There are three ways to make a submission:
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Online, via MoE’s Consultation Hub, where you will find a video where Education Minister Hon Hekia Parata talks about the consultation, and a copy of the full discussion document.
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By emailing your submission to education.update@education.govt.nz
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By writing to: Education Act Update, Ministry of Education, PO Box 1666, Wellington 6140, New Zealand
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NZ a popular choice for US students
Colin Murchison from the University of Arkansas was awarded a US$15,000 scholarship to study in New Zealand, which he will use to study finance at the University of Auckland in the first semester of 2016. Watch Colin’s reaction to winning the scholarship here, it’ll definitely put a smile on your face!
More than double the number of applications were received this year than last year, with 2,361 US students showing a keen interest in studying in New Zealand.
“The quality of applications was impressive,” says Amy Rutherford, ENZ’s new Senior Market Development Manager – North America. “Go Overseas’ integrated social media marketing and university outreach campaign ensured that the scholarship – and the idea of studying in New Zealand – was widely promoted across the US.”
The Go Overseas scholarship is one of the first full study abroad scholarships offered to US students by a foreign government and will continue in 2016 and 2017.
Scholarship winner Colin Murchison with cheque and kiwifruit.
“The overall impact on New Zealand from this campaign is immense, and the effects on the education and travel sector will be felt for years,” says Mitch Gordon, CEO Go Overseas. “Students will come home and tell their friends about their experience. Parents will visit their sons and daughters. In the future, students will return to New Zealand to relive memories, bringing partners, children and friends. Thousands of students around the US are right now dreaming about New Zealand and talking about it with their friends!”
Amy will be based in the New Zealand Consulate-General in Los Angeles from the beginning of January next year. If you’d like to discuss the Go Overseas campaign, or the North American market with Amy, please email her at amy.rutherford@enz.govt.nz.
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World-class fusion cuisine and culinary skills at Viet Nam gala dinner
The three teams, each consisting of two Vietnamese and two New Zealand students, showcased their culinary skills on stage in front of 170 guests, including New Zealand Minister of Tertiary Education, Skills and Employment, Steven Joyce.
The event was the outcome of two months’ hard work for the three teams, who initially worked together online to develop their menus under the guidance of culinary mentor and 2013 MasterChef New Zealand finalist, Vanessa Baxter. The teams met face-to-face in Ho Chi Minh City on 3 June, and then spent the following three days visiting Vietnamese markets to collect their fresh local produce before finalising their menus at the Caravalle Hotel kitchen.
At the gala dinner, the guests were treated to a selection of dishes from the students’ three-course fusion menus. Meanwhile, the three official judges – Haike Manning, New Zealand Ambassador to Viet Nam; Le Xuan Tam, Executive Chef, Caravelle Hotel and Brendon Partridge, Executive Chef, JW Marriott Hanoi – sampled all of the student’s dishes throughout the evening.
Decision making was tough and competition was high. Team 1 narrowly missed coming first, and Team 2 won the guest vote.
Minister Joyce announced Team 3 as the overall winner. Their braised lamb shanks with pickled cabbage, potato rosti and reduced jus proved most popular. This team included Jamin Gibson (Auckland University of Technology), Emma Waser (Otago Polytechnic), Phan Văn Lâm (Viet Giao Tourism School), and Nguyễn Ngọc Quân (VATEL International Business School Hotel & Tourism Management).
“It is so amazing that we won the competition,” said Emma Waser. “We gelled so well as a team throughout the whole competition but we worked especially well together on the night.
“We had to delve into each other’s cultures and traditions to come up with our fusion menu. I have learned how important it is to mix it up – to use different flavours and borrow from other traditions and cuisines.
“It has been amazing to come to Viet Nam and see what else is out there in the world – to find out more about different cultures, different people and different food.”
Said Jamin: “I have really enjoyed the food, the friendliness of the people and their hospitality. I definitely want to return to Viet Nam with my wife.”
Nguyễn Ngọc Quân enjoyed learning how to cook lamb the Kiwi way. “I learned to cook lamb the way that is more traditional in New Zealand. Typically the Vietnamese dislike the smell of lamb but our slow cook method and flavours in the lamb shank proved really popular.
“I admired my New Zealand team mates’ techniques and knowledge as well as their ability to think innovatively and creatively,” he said.
The gala dinner was the result of the New Zealand – Viet Nam Culinary Collaboration, an initiative that came out of the New Zealand – Viet Nam Strategic Plan on Education signed in November 2015. The plan is designed to deepen the level of engagement between the two countries and enrich students’ learning.
“The New Zealand – Viet Nam Culinary Collaboration is yet another example of the growing education relationship between our two countries,” said ENZ Chief Executive, Grant McPherson.
“While it has been fantastic to see the outstanding teamwork between the students, the gala dinner was also an opportunity to showcase New Zealand institutions’ vocational expertise and our education system’s world-renowned practical application of skills which prepare students for the working world.”
Grant emphasised that everyone involved in the collaboration was a winner.
Team 1 included Ryan Prouting (Ara, Institute of Canterbury), Tuainekore Taringa (NZMA), Trịnh Xuân Hoàng (Viet Giao Tourism School), and Nguyen Thuy Tra Giang (VATEL International Business School Hotel & Tourism Management).
Team 2 included Ella Ritson-Jones (Southern Institute of Technology), Jamie Bell (Wellington Institute of Technology), Dương Nhật Huy (Viet Giao Tourism School) and Phan Trong Bao Chau (VATEL International Business School Hotel & Tourism Management).
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A new group of US Kiwi Ambassadors
Welcome Kiwi Ambassadors!
It was so difficult that ENZ decided the group of runners-up would be offered the chance to be ‘Honorary’ Kiwi Ambassadors. This meant they could still share their semester experience in New Zealand through the Study in New Zealand Instagram.
The #StudyinNZ page will therefore shortly welcome the next round of Kiwi Ambassadors, the 13 award recipients, and a further group of 29 Honorary Kiwi Ambassadors when they arrive in New Zealand in July.
The Instagram page has quickly become a hit with the US students and has already attracted almost 15,000 followers. Certainly, as you can see if you view the page, the current Kiwi Ambassadors have had no trouble finding picturesque opportunities during their semester in New Zealand! Images of nature, food, sunsets and wildlife predominate.
ENZ’s staff in the US, Amy Rutherford and Alanna Dick, have found the #StudyinNZ Instagram page a powerful tool in promoting New Zealand as an education destination.
“When I suggest students and study abroad advisors follow Study In New Zealand on Instagram, the conversation about studying abroad in New Zealand continues long after the study fair or campus visit is over,” says Alanna.
“It’s one thing me telling students what it’s like studying in New Zealand, it’s another when the students can see it in real time for themselves!”
More about the Awards
Education New Zealand partnered with the eight New Zealand universities and six institutes of technology and polytechnics to offer these awards as part of their support of the Institute of International Education’s Generation Study Abroad initiative, and its aim of doubling the number of US students who study abroad.
For Semester Two this year, ENZ awarded four US students the $2,000 Generation Study Abroad Travel Award to cover their airfare. The students are attending the University of Auckland, the University of Otago, and EcoQuest, a Private Training Establishment.
The universities awarded nine US students New Zealand Universities Excellence Awards (NZUEAs) which cover $500 of tuition fees and other associated costs. The students come from universities all over the US, from University of Florida to California Polytechnic State University.
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A taste of New Zealand
Kicking off on 20 May, proceedings got underway with an invitation-only event, hosted by New Zealand’s Ambassador to the Philippines, David Strachan.
ENZ engaged a number of successful New Zealand alumni for media interviews and delivered a keynote presentation to a highly engaged crowd at the Glorietta Mall, Makati City venue.
The ENZ booth was particularly busy over the three days. A number of prospective students came prepared with specific questions, with many focusing on postgraduate study options.
The Experience NZ event also coincided with the celebration of 50 years of diplomatic ties between New Zealand and the Philippines.
This event was the latest in a series of in-market ENZ activities in the Philippines. It followed a successful agent seminar in Manila earlier this year.
A second agent seminar is being held in Cebu on 14 July and is now open for registration.
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Notice: Brief shut down of INZ’s online client accounts in late May
This means that education agents and providers will not be able to access their online client accounts for four days, from 8am NZT on Saturday, 28 May.
New online applications will not be possible during this period, except for working holiday visas and skilled migrant category expressions of interest. Hard copy paper applications will still be accepted.
IDme
IDme will significantly improve INZ’s ability to confirm a person’s identity, making it a vital new protection against identity fraud by visa applicants.
The system will enable biometric information (face photographs and fingerprints) from visa applicants to be uploaded online and automatically matched against personal information already held by INZ.
IDme will be released in two tranches – the first release, from 31 May, will enable automated matching of all biographic details (personal data), fingerprints and a small volume of facial photographs. The second release, in the last quarter of 2016, will allow automated matching of all photographs.
IDme is the latest in a series of business changes known collectively as Immigration ONLINE. Better customer service is a key aim of these changes, which include:
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online applications for student, work and visitor visas
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third party “apply on behalf” for INZ partners such as immigration advisors, and
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eVisas (passport-free and label-less visas).
The next new service will enable families and tour groups to apply online using a single form. Once this happens, 80 percent of visa types by volume will be available online.
Sitting behind these new services are business changes that standardise best practice and apply consistent, measurable quality standards across INZ. Traditional visa processing tasks will reduce as customers increasingly go online to apply for visas and check their visa status.
New acceptable photo rules
Photos can still be submitted online along with application forms, but they must now meet strict approval guidelines to avoid rejection by the system. INZ recommends that applicant photos be taken by a professional photographer or a business set up to take passport-quality photos.
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