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A day in the life of a Kiwi student
Going to classes, studying, hanging out with friends, working, shopping and keeping fit are common experiences – shared through videos that are being published around the world.
“These students are so passionate about their lives in New Zealand,” says Hannah Lee-Darboe, new Acting Marketing and Channels General Manager, who has joined ENZ on secondment from New Zealand Trade and Enterprise until June 2015.
“Who better to share the New Zealand study experience, than our current students showing what life is like in New Zealand.”
As well as paid advertising, ENZ are reaching out to prospective students on the Study in New Zealand Facebook page.
“We’ve been busting myths and providing more info about life in New Zealand targeted at students who are pretty certain they’ll study abroad but are still deciding where,” says Hannah.
While the videos provide a slice of student life that could be anywhere in the country, the stars themselves come from Onslow College in Wellington (Yang Xiao from China), Youbee Design School in Christchurch (Anaiss Ramirez from Chile) and Canterbury, Auckland and Waikato universities (featuring Hannah Vu from Viet Nam, Alicia Jauhari from Indonesia and Lucas Castro Oliveira from Brazil).
They won a competition run by Education New Zealand to find local stars by showing on screen their five favourite things about New Zealand they’d share with family and friends back home.
“Hokey pokey icecream and our beautiful environment came up a lot,’ says Hannah. “Along with the education and lifestyle experiences we know makes New Zealand special: the good friends that are made, the ability to work while studying, their relationships with their teachers – and of course the wealth of lifestyle options on your doorstep after class.”
So far the videos have seen 16,000 new likes on Facebook, there are more than 750 conversations underway, and the videos are proving most popular in Indonesia, India and Viet Nam.
The campaign is running on digital and social channels in all ENZ priority markets until mid-December.
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INAKL ambassadors welcome
It is an exciting milestone for the INAKL programme, which is a key project for Auckland Tourism, Events and Economic Development – which drives the growth of the international education through its specialist team Study Auckland.
The ambassadors will regularly blog about their experiences as an international student in Auckland on a new site which went live this week.
Ketaki Khare was among the ambassadors who were formally announced by Auckland Mayor Len Brown at an international student function held at Auckland Zoo last month.
As well as being a student ambassador, Ketaki is among 10 Indian students awarded the New Zealand Prime Minister’s Sports Scholarships for 2015. She is a member of the Indian women’s rugby team, is India’s first female rugby referee and the first Indian woman to pursue a professional career in rugby.
Ketaki Khare says: “Being an INAKL International Student Ambassador is an amazing opportunity to view this magical city in all its glory and it gives me immense pleasure to be able to write about all my experiences.”
Birgit Hermann, Project Manager – International Student Experience, says: “The ambassadors’ role is to experience everything Auckland has to offer and talk about them to international students who are here or may come here.”
The event at Auckland Zoo was the second in a series of INAKL events organised by Study Auckland for the region’s international student community. Some international students also enjoyed an INAKL group attendance at an Auckland Blues rugby game last month, and a recent Immigration New Zealand seminar about how they could potentially make Auckland their permanent home.
The programme kicked off with the resoundingly successful International Student Welcome held at The Cloud in March, which attracted about 2,400 students.
“The recent immigration seminar was fully subscribed within 10 hours and the INAKL Facebook site reached more than 2000 likes this week. The programme is achieving great results, but we would like to see it continue to grow and benefit students,” says Birgit.
For further information please visit aucklandnz.com/inakl or contact inakl@aucklandnz.com.
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Bound for Asia
In September Lauren will move to Shanghai to begin her exchange at East China Normal University, one of the oldest and most prestigious universities in China to study the Global Curriculum programme as part of Victoria University's Study Abroad and student exchange programme.
“I expect my Chinese language skills to improve as well as my knowledge of Chinese consumers through living amongst them. Longer term I view this as an amazing opportunity to form networks with new friends, future colleagues and business partners.
“The university is also close to Fonterra’s headquarters in China. I will be interning there one day per week. This will give me a chance to link what I am learning in the classroom with actual business cases. The tangible benefits of learning the language are already becoming clear. I recently wrote my first email in Chinese,” says Lauren.
Increasing Kiwi students’ cultural awareness and understanding of our Asia-Pacific neighbours will strengthen their global connectedness and deepen New Zealand’s links in the Asia-Pacific region.
Through their Asian study experience students will gain confidence in operating in an international context and obtain knowledge and skills that will help them in their future careers.
Not only will some students make lifelong connections through these study experiences, all of them will be great ambassadors for the quality and strength of New Zealand’s education system.
With one of New Zealand’s greatest challenges being to overcome the lack of awareness of our education offerings, having some of our best and brightest participate in study in Asian markets is another way of raising our profile.
More about the Prime Minister’s Scholarships for Asia, including full list of recipients, can be found here.
Read Minister Joyce’s press release announcing the awardees here.
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ENZ Business Plan: Building a decade of growth
We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.
ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas: diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.
We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.
If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.
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ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
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US scholarship winners create valuable legacy
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.
Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”
New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.
“The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”
The list of successful students and home and host universities:
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Student voices celebrate the NZ-ASEAN relationship
ENZ has been running Student Voice since 2012, providing a platform for international students to share their experiences and views on studying in New Zealand.
This year’s event was jointly run by ENZ and the MFAT, and domestic students were also invited to take part, in recognition of the 40th anniversary of diplomatic relations between New Zealand and ASEAN.
Thirty international students representing all 10 ASEAN countries joined with the 10 New Zealand students who were recipients of the Prime Minister’s Scholarships for Asia, Understanding South East Asia programme. Together, the students took part in an interactive two-day programme aimed at better understanding the student experience. They heard from sector experts including Simon Chu from the University of Otago around the importance of alumni networks; Lester Khoo from Auckland University of Technology on how a New Zealand education can launch careers in ASEAN; and Jimmy Walsh from Beca on the value of ASEAN-NZ links in business.
The students also had the opportunity to talk informally about their experiences. We will share more on this in a later edition of E-news, but here are some of the comments for starters:
“Only when you are out of your comfort zone will you understand and learn many things, not just about your degree, but everything. It’s hard to not fall in love with New Zealand."
“Studying in New Zealand has opened up my soul. The past two years at the University of Otago had a significant impact on my character building. The University of Otago has moulded me into a more expressive, responsible, and confident person. New Zealand has also taught me to seize the opportunities whenever you have a chance because you will never know where that opportunity might lead you.”
My participation in ASEAN Student Voice 2015 only reinforced my belief that studying in NZ gives me that well-rounded academic experience that I can take home to enrich my contribution to Indonesia's development."
A real community has built up around this year’s Student Voice, and participating students set up a Facebook page to keep their connections going.
The programme culminated in an evening reception attended by around 100 people, including Hon Steven Joyce, the students and their host institutions, officials on the English Language Training for Officials programme, Heads of ASEAN missions and government representatives as well as people from ENZ, MFAT and the Asia New Zealand Foundation.
Students from Wainuiomata High School’s Kapa Haka Group, Te Tira Whakaau, brought New Zealand’s powerful cultural history alive with a performance at the reception. Te Tira Whakaau finished first overall in the regional secondary school Te Awakairangi ki Wairarapa Kapa Haka competition last month.
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Industry survey results 2015
This year’s survey focused on the services and support delivered by ENZ. We asked you which ENZ services you have used, how important you find them to support your business objectives, and what you think of our performance in delivering them.
The 304 survey responses we received have provided a wealth of data which we are using to refine and improve our industry service and support offerings.
What you told us
Overall, you indicated you were largely satisfied with ENZ services. Eighty-one percent of respondents were satisfied the quality of ENZ’s services and support, and 70 percent of respondents agreed or strongly agreed that ENZ services had added value to their organisation.
Overall country reports and market intelligence were considered the most important ENZ service, followed by the International Education Snapshot Reports.
The Education Publishers Export Growth Strategy was considered the best performing service, while Virtual Fairs was considered the weakest.
Of all ENZ’s services and support for industry, E-News was consistently rated highly.
What we’re focused on We’re using the survey information to drive improvements across our industry service and support offerings. In addition to a range of planned changes to improve individual services, we plan to work on the following:
- A move to differentiated services: For the first time ENZ has been able to understand the industry survey results by sector, job function, and scale of international education provision. Not surprisingly there is a clear message from the survey that a ‘one size fits all’ approach to providing industry services needs to change in order to improve the quality, value add and relevance of ENZ services. Accordingly a key focus for us in the coming year will be to better differentiate our service and support offerings to meet the diverse needs of a range of sectors and providers
- Support for small and regionally-based institutions: We asked survey respondents to suggest what services and support ENZ should start offering to encourage their business growth. Nearly one in five responses related to enhanced support for smaller providers and for those located outside of the main centres. A second priority for us out to June 2016 is to develop a suite of online tools that can meet this need. We have started development of a prototype online toolkit with the input and guidance of a number of providers.
- Enhanced communications: We also asked survey respondents to identify what ENZ could do to make our services and support more relevant. Thirty-eight percent of responses identified better communications and engagement. Stay tuned for the next issue of E-News which will feature a new and improved approach to our key communications channel. And don’t forget to follow us on LinkedIn.
- Market intelligence: Just behind enhanced communications, nearly one fifth of survey respondents identified better and timelier market intelligence as a key support need. We know you value country reports and market intelligence and are working on initiatives to provide more information, available online and in ways that suit industry needs.
- Agent programme: The ENZ Recognised Agent Programme was one of the lowest rated ENZ services in respect of our performance. As indicated in previous issues of E-News, we have commissioned an external review of the ENZRA Programme. Results from that review are expected shortly and will be used as the basis for considering how to address the perceived issues with the programme.
- Seminars and professional development events: We’re working to reshape how we deliver our seminars and professional development events to better meet the diverse needs of different sectors and to add more value through a more differentiated approach. This may involve better utilising the time of participants by offering several related topics on the same day.
The next Industry Survey will be held in June 2016. If you have any questions regarding the Industry Survey, please contact Sam Mackay.
Summary of results by sector
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Alumni Voices showcase NZ education across South East Asia
The 10 filmed or ‘hero’ interviews have been a large focus, with the clips having premiered at a range of ASEAN 40 events celebrating 40 years of diplomatic relations between New Zealand and ASEAN. They’ve also screened at numerous ENZ events, including some high-profile media events in Vietnam during Minister Joyce’s recent visit, as well as various organised media gatherings across our four target markets in the region.
Through speaking more closely with these alumni to arrange the 40 interviews, an added bonus is that we’ve been able to really strengthen our relationships with them and have brought a lot of them on as unofficial ENZ ambassadors. We’ve organised plenty of in-market media interviews and as of early September, have achieved over $200,000 worth of PR value with each individual sharing some awesome testimonials of their time spent studying in New Zealand – something that’s proving to be a really powerful message for prospective students.
The 40 individuals were selected from a range of ASEAN countries and provide a strong mix of age, gender, industry and institutions.
We have the likes of Dr Mazlan Othman, Project Director of the Mega Science 3.0 project in Malaysia, who became her country’s first astrophysicist after graduating from the University of Otago in 1981 and once held the position as Director of the United Nations Office for Outer Space Affairs.
There’s Singapore’s Dr William Tan, a Massey and University of Auckland graduate who credits his time in New Zealand for launching his career which has earned him the titles of Paralympian, cancer survivor, marathon runner and neuroscientist.
Then we have H.E Chea Serey, a Victoria University of Wellington graduate who is currently the Director General of the National Bank of Cambodia.
Across all interviews, we found a number of common themes: New Zealand’s encouragement for critical thinking, the freedom to choose their own course of study and the warm and welcoming society.
Click here view the videos.
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Bollywood star Sidharth Malhotra in conversation with Indian international students in Auckland
The star took time out of his very busy schedule to chat to Indian international students in Auckland.
Students from AUT University, Massey University, Media Design School, Unitec, and the University of Auckland came into school on a Sunday to ask the star their most burning questions.
Sidharth’s debut film Student of the Year was about university students, so he relished the opportunity to be back on campus at the University of Auckland’s Business School.
The students were keen to learn how they, too, could go on to become big successes. He advised them to never lose sight of their career goals.
“Always write down your target and keep your focus on it. Be confident, and always say yes to opportunities,” he said.
The students were particularly inspired by Sidharth as he is not from a Bollywood family and got his foot in the film industry door by working behind the scenes.
He stressed the importance of working while studying as, for him, this was a key way to build up professional networks as well as learning new skills.
As a former professional rugby player for the Delhi Hurricanes, Sidharth was very interested to hear from three New Zealand India Sports Scholarships students who were in the crowd.
Scholarship recipients Surabhi Date and Ketaki Khare have been leading women’s rugby in India for the past five years. Surabhi, a sport and exercise science student at AUT University was the youngest captain in the Asian women’s rugby circuit at just 19 years old and played in the first Indian sevens team. While Ketaki a sports coaching student at Unitec was a founding member of India’s first female rugby squad and the first Indian woman to win an international rugby scholarship.
Sidharth and the rugby players shared their desire to push rugby as a sport in India, particularly among women, and see more high quality rugby grounds be developed in the country.
Kritika Bhasin, a sport management student at Unitec, asked Sidharth about the sports he plays in his spare time, apart from rugby (tennis, swimming and basketball for those who are interested!).
The interaction ended with a raucous applause as Sidharth revealed he would be supporting the All Blacks in the Rugby World Cup. The next day he met with the Prime Minister John Key who gave him an All Blacks jersey.
The event has been picked up extensively in the Indian media and Sidharth has posted about it to his 2.4 million Twitter followers.
A big thanks to the institutions who pulled out all the stops to make this event happen at very short notice.
