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The X-factor: What makes an experience exceptional
Led by Hayley Shields, ENZ’s Director Student Experience, and Jason Cate from TNS New Zealand, a breakout session at NZIEC 2018 did a deep dive into the key findings of the student experience in New Zealand, including economic wellbeing, education experience, social inclusion and health and wellbeing.
Hayley and Jason revealed the highest impact driver of student experience in New Zealand is education quality, followed by lifestyle, environment, and work and career.
“New Zealand’s key strength of education quality specifically relates to the sub-driver of teacher quality – the level of individual respect and recognition students receive from their teachers, and the contribution this makes to personal growth,” said Hayley.
The research also shows that there are multiple drivers and sub-drivers impacting the student experience, including where the student is from, where they are studying, and at what stage of their study journey they are.
“This suggests that New Zealand should continue to support the cultural integration of students and graduates in New Zealand and focus on social inclusion initiatives.
“The longer students are in New Zealand, the more important relationships with locals are.
“Improving experiences that may lead to full time work and career development was also a strong theme and the key experiential weakness in the study. Students expect to be able to access meaningful work experiences as part of their study experience in New Zealand,” Hayley said.The presentation concluded with some key messages for industry to consider:
- Market what is unique and special about the New Zealand education experience as it is a differentiator.
- Consider the key student experience drivers when designing student experience strategies.
- Take a student-centred approach to design and delivery of the student experience.
- How can the international education sector partner with communities to deliver a quality international student experience?
Hayley said it is important to keep in mind that the quality of the student experience directly impacts the New Zealand international education brand.
“The research confirms that student experience is central to international students’ motivations – both in coming to New Zealand and having a long-term positive affiliation with our country.
“A successful student experience generates advocacy for New Zealand and will ensure the sustainability of the sector,” she said.
The ‘Understanding the International Student Experience in New Zealand’ report can be found on Intellilab here.
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Viet Nam: a school sector approach
Viet Nam is a growing international education market for New Zealand, with particular opportunities in the school sector.
Following an ENZ-commissioned report that proposed recommendations and opportunities for consideration in the market, ENZ has worked with SIEBA to prioritise these and develop an implementation plan with goals and actions.
For further information, ENZ is running a webinar on Thursday 25 October from 2.00 – 3.00pm.
This webinar will provide you with key findings from the report, details of the implementation plan and how your institution can get involved.
Please note: This webinar is only open to representatives from New Zealand education institutions, government and regional partners.
Copies of the report and implementation plan will be soon be available on IntelliLab.
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Education opportunities in Europe
Representatives of all eight New Zealand universities and three ITPs were among the 5,700 tertiary education professionals at the European Association of International Education (EAIE) conference, held in Geneva from 11-14 September.
The EAIE conference is the second largest for international education after NAFSA in the US, with attendees from 95 countries.
New Zealand institutions reported excellent levels of partner engagement throughout the week, boosted by the networking reception that ENZ hosted at the residence of New Zealand’s Permanent Representative to the WTO in Geneva.
Ahead of EAIE, ENZ Chief Executive Grant McPherson and Regional Director Americas & Europe Lisa Futschek visited three key European markets – France, Germany and the UK – to gain deeper market insights, identify market-specific barriers and explore opportunities for growth.
“Each market has different opportunities and challenges. Germany is New Zealand’s largest source of students in Europe, while the UK is our most important tertiary market. Student numbers from France are the second highest, with the majority of these enrolled in English language schools,” said Lisa.
“Understanding these markets is key for New Zealand providers looking to attract international students from there but this needs to be bolstered by relationship-building with education officials and agents in the market.”This year, ENZ has put significant effort into opening up the French market, including hosting a reception at the New Zealand Embassy in Paris this month to raise engagement with French agents (who play a key role in the market) and to increase awareness of New Zealand education with members of the French Senate and National Assembly – critical at a time when the French Government is moving towards a more outward-looking education model.
“At the tertiary level, French universities are interested in partnerships with New Zealand institutions in areas such as environmental management, food security, renewable energy and creative arts. There is also a growing focus on vocational training and pathways to employment – which fits well with our current "future-proof” messaging.”
At secondary level, New Zealand institutions are encouraged to promote longer-duration high school stays.
“French high school students tend to go to New Zealand for short stays during the European summer and aren’t invested in longer-duration visits due to a perceived lack of qualification recognition,” said Lisa.
France’s NZQA-equivalent, the International Centre for Educational Studies, revealed that recognition of NCEA qualifications is considered on a case-by-case basis by applying the French national qualifications framework and the European Qualifications Framework (EQF).
“This approach opens the door to promoting longer-duration high school stays until the end of Year 13, on the basis that NCEA Level 3 is comparable to the French university entrance qualification.”
Students from Europe make up some 10% of the international student cohort in New Zealand. In 2017, 1,945 French students studied in New Zealand.
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Changes to the Funds Transfer Scheme
As of 1 October 2018, Immigration New Zealand (INZ) and ANZ Bank New Zealand Limited (ANZ) have implemented changes to the Funds Transfer Scheme (FTS) process to make it easier for students to transfer their maintenance funds to New Zealand.
While the FTS itself does not guarantee that a student visa application will be approved, it provides international students an option to safely transfer their maintenance funds to a New Zealand bank account before they get here to help ensure access to these funds once they are in New Zealand.
It is currently available for students from China, India, Philippines and Sri Lanka.
Following feedback, INZ and ANZ have been working together to streamline the FTS, with the following changes being implemented on 1 October 2018:
- Students will only need to complete one FTS application form instead of two separate forms
- Minimum funds requirements will be the same for all FTS students (NZ $15,000)
- FTS accounts will be set up for the first year of study only (12 months)
- Students will be able to choose the local bank to use for the transfer of funds into their FTS account in New Zealand
- There will be a more efficient funds confirmation process.
Celia Coombes, INZ’s Sector Relationship Manager (Education), says the changes will not negatively impact students.
“INZ and ANZ have worked very hard to review the FTS scheme and make it easier for students to use as an option to transfer money to cover their living costs to New Zealand. We are confident that the changes will make the FTS a more streamlined and flexible service.”
Visit the INZ website for more information on the FTS.
A factsheet with more information can be found here.
It is also available in Chinese here.
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Scholarship takes engineering student to Chile
Madeline first fell in love with Chile six years ago during an exchange. Since then, she was looking for an opportunity to return when she came across the PMSLA programme and returned for an internship with Engineers Without Borders.
“It’s an international network of engineers who dedicate their time creating technologies for developing communities. We also develop training for Chilean engineering students so that communities are empowered into the future, long after the engineers leave.”
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Study Abroad NZ schools programme launched in US
ENZ Business Development Manager Mary Camp says this is a pilot project to test the waters in the US market.
“We’re thrilled to be partnering with AFS for this pilot – they are a trusted organisation with a long history of matching US students with life-changing education experiences.
“New Zealand schools have much to offer US students looking for a high-quality study abroad experience to give them a competitive advantage in the college application process.”
The programme includes nine New Zealand schools, each offering themed programmes for one semester in the fields of environmental studies, Māori culture, the arts, outdoor education and leadership.
Mary is hoping to see some more US students coming through in 2019 as a result of the pilot.
“Opening up new markets for the school sector will help us achieve sustainable growth, which of course is a focus of the International Education Strategy.
“If the pilot is successful, we’ll look to roll it out to more New Zealand schools.”
Check out the AFS web page for more information about the programme.
The schools involved are Rangitoto College, Western Springs College, Western Heights High School, Aotea College, Papanui High School, Hillmorton High School, Whanganui High School, Whakatane High School and Te Puke High School.
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CONNECT webinar series – A digital update
Richard Kyle, ENZ Business Development Manager, says the first CONNECT webinar later this month will provide an update on ENZ’s digital work programme.
It will cover what the different streams of work are, how they work and, most importantly, what education providers can do to make the most of them.
“The webinar will delve into how our tools can assist your institution to track and measure referrals. It will also be a chance to ask any burning questions or to clarify any aspects you or your institution may have,” says Richard.
“We’ll also talk about some new products we’re developing including an ENZ chatbot, an Outcome of Visa indicator, and ENZ global digital campaign plans for 2019.”
The webinar will be relevant to international staff as well as those who work in digital, marketing or admissions teams.
The webinar will run on Wednesday 24 October from 2.00-3.30pm.
Please note: This webinar is only open to representatives from New Zealand education institutions, government and regional partners.
Check out future editions of E-News for further CONNECT webinar updates.
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Wellington awards recognise inspiring students
This year’s awardees came from intermediate, secondary and tertiary levels, and included the founder of a bilingual tutoring programme for international students, the founder of the Asian English-Speaking Club at Victoria University of Wellington and the official pianist at the 44th International Viola Congress.
They were selected for a range of achievements from academic excellence, community engagement, to leadership and sport, with each winner receiving a trophy, certificate and tickets to a Wellington experience.
MP Paul Eagle, WREDA CEO Lance Walker and WREDA’s Talent, Skills and Education Manager, Brook Pannell, were on hand at the ceremony, alongside a group from Wainuiomata High School and Kuranui College who performed Kapa Haka for the guests.
Brook said he was thrilled to be on hand at the ceremony to acknowledge the achievements made by some of Wellington’s young talent.
“International students make a powerful impact in their communities, and these awards reflect the great contributions they make in Wellington.
“It’s a unique, modern and compact city where international students can feel at home, gain life skills in a safe city, and make friends.”
Chinese international student Benjamin Lin, 18, received a Leadership Award for his achievements. As the youngest ‘authorised’ writer in his home country, he’s published two books and opened a writing school to raise money to study at Wellington High School.
“Thanks to my father I loved reading and writing. My teacher at the time encouraged me to publish some of my poetry when I was around 10 in the form of a book. People really liked my work and it gave me the confidence to keep going,” says Benjamin.
In 2015, Benjamin decided to progress his education in Wellington, and settled on Wellington High School. He funded his international study by tutoring students in writing.
“I wanted to come to Wellington because it’s a smaller, modern city where I could improve my English.
“In Wellington, I’ve appreciated having more time with my teachers and working on my English,” says Benjamin.
Award winners:
Academic excellence
- Nam-Phuong Ho, Victoria University of Wellington (Viet Nam)
- Yukiko Kuboshima, Victoria University of Wellington (Japan)
- Khoi Nguyen, Te Aro School (Viet Nam)
- Zihan Wang, Wellington Girls’ College (China)
Alumni
- Zilong Li, WelTec (China)
Community engagement
- Hanna Aulia, Victoria University of Wellington (Indonesia)
- Ashley Cao, Victoria University of Wellington (Viet Nam)
Creativity
- Gabriela Glapska, New Zealand School of Music (Poland)
Leadership
- Benjamin Yin, Wellington High School (China)
- Simran Bechan, Samuel Marsden Collegiate (Fiji)
- Nur Natasha Faziera Mohd Fadzil, Victoria University of Wellington (Malaysia)
Sports
- Mohammad Zahirul Amin Mohd Azam, Victoria University of Wellington (Malaysia)
Internationalisation
- Samuel Mathew, Wellington College (New Zealand)
- Jordan Anderson, Victoria University of Wellington (New Zealand)
Internationalisation Employer Award
- InterContinental Hotel Group
Click here for full details of the winners.
The awards were developed as part of WREDA’s Wellington International Student Growth Programme (WISGP), which aims to double the number of international students arriving in Wellington by 2025, enhance the student experience and build pathways to employment in Wellington.
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Are you making the most of IntelliLab?
ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.
“International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.
“It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.
“The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.
Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.
“We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.
“The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.
“They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”
Recently added publications include:
- Monthly visa summaries and the interactive visa tool updates
- New Zealand Education system at a glance (OECD and MOE updates)
- Regional student number data cubes
- Economist Intelligence Unit country, region, and city reports
- 2018 Student numbers interactive tool
- 2018 Enrolments by level and field (SDR providers only)
- Market update webinars
- Viet Nam schools sector implementation plan
- China market trends -FSV decline report
Soon to be added publications will include:
- 2018 valuation of international education delivered in New Zealand
- 2018 valuation of education exports from New Zealand
- Valuation infographics
- Regional infographics
- Sector factsheets
- Market factsheets
You can access the IntelliLab registration page here.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
