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SIEBA’s 2018 hui is close to sell-out
With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.
The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.
Author and television host Nigel Latta is this year’s keynote speaker.
The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.
Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.
“It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.
“The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”
The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.
“It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.
Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.
“SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.
Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.
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ENZ’s Connect seminar series returns in 2018
The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.
ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar.
“We want to offer practical support to our industry," Mr McPherson said.
“To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”
Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.
“ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.
The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:
DATE
CITY
VENUE
TIME
Thursday 14 June
Christchurch
TAIT
0900 - 1130
Friday 15 June
Dunedin
Dunedin Public Art Gallery
1300 - 1530
Monday 18 June
Hamilton
Claudelands Arena
0900 - 1130
Tuesday 19 June
Wellington
Te Wharewaka o Poneke
0900 - 1130
Wednesday 20 June
Palmerston North
Massey University:
Sport and Rugby Institute1300 - 1530
Thursday 21 June
Auckland
Cliftons
0900 - 1130
Thursday 21 June
Auckland
Cliftons
1300 - 1530
Registration details can be found here. Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.
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My StudyNZ connects students to institutions
My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.
Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.
“We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.
“My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”
Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).
My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz
My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.
ENZ is using digital tools such as My StudyNZ to:
- make iteasier for students to find the right courses
- gain a deeper understanding of prospective students
- motivate students to choose New Zealand over other countries
- reduce costs for institutions by referring higher-quality students.
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Get ready for NZIEC 2018
Previous NZIEC attendees should keep an eye on their inboxes this week for a special link to confirm their place. Registration for everyone else will open next week.
With only 600 places available, we expect a sell-out event, so be sure to get in quick to avoid missing out!
What’s on offer at NZIEC 2018?
NZIEC 2018 centres on the theme of Inspiring Global Citizens, and how we can leverage our international education activity to foster global citizenship across the diverse communities of New Zealand.
We’ll kickstart conference by exploring how we can have global impact from New Zealand with our Inspire Keynote Speaker Yoseph Ayele, Chief Executive of the Edmund Hillary Foundation.
The digital journeys of international students will be under the microscope by Dr Shanton Chang from the University of Melbourne. Dr Chang will share his surprising insights into the online behaviours of international students as they move across countries.
We’ll investigate what our industry can learn from Xero’s Anna Curzon as she outlines how we can develop partnerships for global success. The Xero experience in developing partnerships with customers, partners and others has helped make it Forbes’ Most Innovative Growth Company for two consecutive years.
L-R: Yoseph Ayele, Shanton Chang and Anna Curzon.
We’re also bringing the international student voice into our plenary sessions with international students talking to delegates about their experiences living and studying in Aotearoa. We anticipate this will provide interesting and heartfelt life stories that delegates can reflect upon.
Our Expo Hall has sold out with an amazing array of partners joining us to connect and engage with delegates over the two days. And, as ever, we have a surprise or two up our sleeves – stay tuned in the lead-up to conference to find out more!
Programme format changes
This year, we’ve put back-to-back complementary breakout sessions together into 1hr 20-minute sessions. While you are still free to sneak between sessions, we hope this format will help reduce the amount of time you have to spend navigating around the venue and allows you time to really focus on a particular theme.
We’ve also staggered the timing of our pre-lunch breakout sessions, with some starting 15 minutes earlier than others to help reduce those dreaded lunch queues.
Pre-conference workshops
Remember to check out the pre-conference workshops offered by our programme partner, AFS New Zealand. These workshops are a great way to grapple with global competence in an in-depth way prior to conference kicking off the following morning. You can register for these breakouts direct with AFS or during registration.
About NZIEC
The 27th New Zealand International Education Conference and Expo (NZIEC) will be held at Te Papa in Wellington on Thursday 9 and Friday 10 August. Pre-conference workshops will be held on the afternoon of Wednesday 8 August. Find out more about NZIEC at www.nziec.co.nz
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ATEED launches new Auckland strategy to guide visitor economy
ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges.
“People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.
“It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”
The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:
- A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan.
- A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.
Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.
ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.
He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.
“International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”
"The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”
Click here to read or download Destination AKL 2025.
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Kiwi finalists shortlisted for PIEoneer awards
The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.
The New Zealand finalists are:
- ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
- SIEBA (Association of the Year)
- ENZ 1 million cent scholarship (Marketing campaign of the year)
- Fortune by Chasing Time English (Digital innovation of the year)
ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success).
ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.
A full list of the finalists can be found here.
Winners will be announced in September.
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Mortal Engines trailer showcases Kiwi creativity
ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.
Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.
“Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!“For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”
Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.
"These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”
The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).
Check out the trailer here.
Mortal Engines opens worldwide December 2018.
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2017 student enrolments show focus on value
ENZ has today released a summary of international student enrolment information for the full year to 31 December 2017.
New Zealand institutions received 125,392 student enrolments last year, a decline of five percent (6,217 enrolments) on 2016.
The overall decrease was driven by a drop in international student enrolments in private training establishments (PTE), which were down 22 percent on 2016 figures. However, this was partially offset by increases in universities (seven percent), secondary schools (six percent), primary schools (29 percent) and intermediate schools (14 percent).
Further, there was strong growth in many regions and more students coming from a broader mix of countries including Colombia, Brazil, Indonesia, Thailand and Viet Nam.
ENZ Chief Executive Grant McPherson is pleased with the figures which he says reflect the recent work undertaken by government agencies to focus on quality over quantity in the sector.
“Considerable work has gone into rebalancing the sector, with increased emphasis on attracting international students to high-quality courses at New Zealand institutions in all parts of the country.
“This is reflected especially in the enrolment growth at postgraduate level. Since 2013, the number of postgraduate international students has grown consistently, with 63 percent more postgraduate international students in 2017 than in 2013.
“For this reason, despite the decline in student numbers, the 2017 economic value of the sector remained stable.”
He said that ENZ was committed to ensuring that “international students have a high-quality experience while studying here and return home as great advocates for New Zealand”.
The decline in the PTE subsector was due to a 28 percent reduction in students from India. This drove the nine percent decrease (7,661 fewer students) in Auckland from 2016, while growth in the university and secondary school subsectors supported the increased number of international students in other regions of New Zealand.
“While Auckland continues to be an important destination for international students with 60 percent of all enrolments, we want to ensure that the benefits of international education flow into the regions, not just our big cities,” says Grant.
“International students are increasingly aware of the high-quality education offering outside Auckland, with the Waikato region in particular seeing growth of eight percent in 2017. Enrolments in the Manawatu-Whanganui, Wellington, Nelson, Canterbury, Otago and Southland regions are growing too.”
The 2017 economic value of the sector is similar to the published 2016 economic value of $4.5 billion. ENZ is currently undertaking a report to calculate the economic value of international students to New Zealand for 2017. This will be published later this year.
An infographic summary of the full-year 2017 international student enrolment data can be found here.
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ENZ Facebook group connects international students
The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.
ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.
“This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.”
To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.
One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”
How education providers can get involved
Please share the Facebook group details with your international students and encourage them to join up.
If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz
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Explore women’s leadership journeys at NZIEC
In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.
The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.
Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.
“The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”
One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.
“Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.
“One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”
Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.
“We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.
Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.
Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.
With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.
