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ENZ strengthens role in Indonesia
Desiree Lee
Desiree Lee has been appointed as ENZ Market Manager responsible for Indonesia, in addition to Malaysia and the Philippines.
Naluri Bella Watti has been appointed to the position of ENZ Programme Manager, Indonesia, and will begin with ENZ in the Jakarta office from Monday 17 June. Naluri will be responsible for developing and delivering ENZ’s in-market activities, having formerly worked in a marketing strategy role for British Council Indonesia.
Naluri Bella Watti
ENZ’s Regional Manager East Asia, Ben Burrowes, said these appointments align with ENZ’s strategic direction to bolster in-market representation for ENZ’s priority markets, with at least two representatives now covering the South East Asian markets.
“Indonesia remains an important market for ENZ with a wide range of business opportunities across the country. We’re very pleased to now have additional senior resourcing and with a busy activity calendar ahead, we look forward to working alongside our institution partners to deliver the right results.”
The annual ENZ Fair is the next large event on ENZ’s Indonesia activity calendar and will be held in Jakarta on Sunday 28 July. An agent seminar will also be held the following day on Monday 29 July.
For more information and to register for the events, click here. Please note that the second round of institution registration closes on Monday 13 May.
For any Indonesia enquiries ahead of Naluri’s start date, please contact desiree.lee@enz.govt.nz or ben.burrowes@enz.govt.nz.
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Thailand education expo coming in October
TIECA (Thai International Educational Consultants Association) is Thailand’s only peak body of education agents. It provides quality assurance of more than 70 agent members and ensures high counselling standards for Thai students seeking to study abroad.
The 34th TIECA Study Abroad Expo will run in Bangkok in October, where education providers will meet prospective students and network with TIECA agents for future collaboration.
Jaruwan Pongjaruwat, ENZ’s Programme Manager for Thailand, says the TIECA expo is the best agent-led event in Thailand, making it important to have New Zealand representation.
“Having New Zealand institutions join this event shows New Zealand’s commitment to the Thai market. It’s also a good opportunity for institutions to expand their connections with TIECA agents and interact with students face-to-face – especially in Thailand where agents still play a major role,” says Jaruwan.
“TIECA Expo also runs seminars on the latest insights on the Thai market, providing useful recommendations for institutions to increase enrolments.”
The Expo’s primary focus is high schools, language schools, universities and exchange organisations from New Zealand, Australia, Canada, United Kingdom, the United States and many other countries.
The 2018 Expo had around 400 visitors; 60 percent were school students looking to study abroad, and 45 percent of this group would make a study travel decision within 1-2 years.
New Zealand institutions wanting to attend must download and complete an application form and submit it to manager@tieca.com.
Date: Saturday, 26 October 2019
Venue: The Westin Grande Sukhumvit, Bangkok, Thailand
Exhibit Profile:
First Tier: High schools, language schools and exchange organisations
Second Tier: Universities, technical schools
Visitor Profile: Students, families, professors, teachers
Fees: Single Table $2,145/Table (Early bird rate due Aug 24)
Shared Table $2,789 /Table (Early bird rate due Aug 24)
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Consultation on NCEA offshore delivery
The proposal would close a legislative loophole which allows private schools and tertiary education providers to award NCEA offshore.
Exceptions would be made to allow the continued awarding of NCEA through Te Aho o Te Kura Pounamu for domestic students based offshore, and where government relationships exist to support it (such as in the Cook Islands and Niue). Where tertiary education providers are awarding standards that lead to other qualifications as well as NCEA, they will continue to be able to award standards leading to those other qualifications.
As NCEA has been developed for a New Zealand context, it is not readily transferable internationally. Therefore, awarding NCEA for study done overseas would present difficulties in moderation and quality assurance, which could create risks to the quality and international credibility of NCEA qualifications.
The Ministry would like to hear your views on this proposal.
Click here to download the NCEA Consultation Document.
To have your say, email your submission to legislation.consultation@education.govt.nz
Consultation closes 14 June 2019.
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Register for ENZ’s market intelligence webinar
The webinars offer local market updates and insights, competitor analysis, external expert views relevant to the secondary and tertiary sectors, as well as updates on ENZ’s upcoming promotional activities and Immigration New Zealand visa processing.
ENZ’s Director Asia, John Laxon, said the China industry webinar is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and independent in-market experts, which will ensure organisations’ in-market recruitment efforts are well targeted.
“Our 2019 webinar series will provide market insights and updates from across the Asia region, taking into account the strong industry interest in the 2018 series.”
Please register below:
China webinar 29 July, 10am local time/2pm New Zealand time
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Register for ISANA NZ Conference
The conference will be held at Harbourside Function Centre, Wellington from 5-6 September 2019.The theme is ‘Professionalisation of the International Education Sector in New Zealand: Promoting an integrated NZ Inc. approach to student wellbeing.’
Keynote speakers include
- Bariz Shah (New Zealand) – President of the University of Canterbury Muslim Students Association, Bariz became a spokesperson for the Muslim student community following the tragedy of March 15.
- Marcela Lapertosa (Australia) – former Director of Education and Intercultural learning at AFS, Marcela will share insights she gained leading the development of intercultural competence programmes for students, families and staff around the world.
- Lian-Hong Brebner (New Zealand) – Diversity Manager at Auckland University of Technology, Lian-Hong will outline strategies for promoting cultural intelligence within institutions and the wider international education sector.
- Dr Paula Durance (Australia) – Consultant to international education providers, Paula is a respected international education professional. She will be exploring strategies for developing professionalism in international education.
There will also be a range of breakout sessions and workshops from practitioners, policy advisors and educators, including updates on work and study opportunities, tailored mental health practice, strategies for enabling social connections and overcoming communication obstacles and accommodation insights in relation to Code compliance.
Get the early bird rate until 19 July – click here to register.
Education New Zealand and the Ministry of Education International Unit are sponsors.
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Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
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Register for ISANA NZ conference
The conference will be held at Harbourside Function Centre, Wellington, 5-6 September 2019.The theme is ‘Professionalisation of the International Education Sector in New Zealand: Promoting an integrated NZ Inc. approach to student wellbeing.’
The conference’s breakout programme has 26 presentations and workshops. These include sessions on connecting practice, policy and research, looking towards professionalisation in the international education industry, student wellbeing and mental health, enhancing student experience, learning and teaching, intercultural connections and updates from government agencies.
Education New Zealand and the Ministry of Education International Unit are sponsors.
ISANA NZ Awards
ISANA NZ are seeking nominations for the following awards that will be presented at their conference in September:
ISANA NZ Award
Recognises individual contribution to international education in New Zealand in any of the following fields: pastoral care/student support, admissions, student exchange/study abroad, teaching, homestay/accommodation, management.
ISANA NZ Professionalisation Award 2019
Recognises a professional who has exemplified and demonstrated their commitment to the international education profession through integrity and competence.
Tracy Evans Scholarship
Awarded annually to an individual working in New Zealand's School sector (secondary or intermediate) in the field of international education.
Award nominations must be received by 23 August 2019.
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New travel rules for New Zealand from 1 October 2019
The NZeTA (New Zealand Electronic Travel Authority) needs to be granted before traveling to New Zealand. It can take up to 72 hours for an approval to come through, so anyone coming to New Zealand should apply with plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
Who needs an NZeTA?
- People visiting or in transit from a visa waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country.
- Permanent residents of Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to apply for an NZeTA if they are coming from a visa waiver country.
International students who need a visa to study will not need to get a NZeTA.
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A Europe market update
New video showcases a day in the life of a Follow the Kiwi scholar from Italy
ENZ’s new promotional video for the Italy market features Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship, who is studying at Kerikeri High School.
Sixteen-year-old Gaia is from Busto Arsizio, a small town near Milan. In the video, Gaia talks about how Kiwi schools’ practical approach to creative subjects such as art, design and performing art technologies was the reason she chose a New Zealand school. She talks about her “challenging” maths and science classes in New Zealand – an important aspect for parents used to the rigorous Italian system – and highlights the friendly and supportive relationship she has with her teachers and her “amazing” host family in New Zealand.
You can watch Gaia’s ‘A Day in the Life’ video on this link.
Gaia’s rich New Zealand education experience made her a great choice to feature in ENZ’s ‘A Day in the Life’ video for the Italy market.
ENZ Market Development Manager – Europe, Olga Elli said Gaia’s video provided another valuable resource to encourage more students from Italy (and elsewhere in Europe) to look at what New Zealand has to offer.
“We will also use it as part of our promotion efforts for the next Follow the Kiwi scholarship campaign, to be launched in September this year,” Olga said.
ENZ’s focus on the high schools sector in Italy over the last two years, working closely with education agents and the Italian Association of Language Consultants and Agents (IALCA), has helped to raise awareness of New Zealand as an education destination, leading to an increase in the number of Italian students in New Zealand high schools to around 370 in 2018.
2019 Agent Promotion Fund awards funds to eight education agencies in Europe
ENZ awarded a total of €16,000 to eight education agencies in France, Germany and Italy in the 2019 Agent Promotion Fund round.
The fund supports creative and innovative projects that promote New Zealand as a world-leading study destination. Applications needed to align with ENZ’s strategic objectives in each of the three markets: from growing university numbers and building research and governmental links in France and Germany; to strengthening promotion of New Zealand’s regions; to focusing on the high schools sector across all three countries.
The fund was a great way for ENZ to tap into the expertise, networks and local knowledge of education agents in each of these markets in Europe, Olga said.
“Education agents play a key role in student recruitment in Europe. The winning proposals – four from Germany, and two each from France and Italy – cover a wide range of promotional activities, including social media and digital campaigns, scholarships, and student recruitment fairs and roadshows.”
Awards of €3,500 each went to:
- Study Nelson, Germany (New Zealand-based)
- WEP, Italy
Awards of €1,500 each went to:
- Astudy, Italy
- Bildungsberatung Global, Germany
- ISPA, France
- NZEE, Germany
- Overseas Connect, France
- Travel Works, Germany
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Continued partnership between BPO Intelligence and NZIEC
BPO Intelligence is an award-winning marketing communications company that specialises in the education sector. With vast experience in international education sectors around the world, BPO Intelligence is a great partner for providers wanting to increase their presence in the international market.
“We are thrilled and excited to be the lead partner for NZIEC for a sixth consecutive year,” says BPO Intelligence CEO, Naresh Gulati.
“NZIEC is becoming one of the most significant conferences on the global international education circuit. We are delighted to be able to once again share our expertise in print, warehousing and distribution of promotional material, as well as helping institutions to explore new strategies and technologies for one-on-one student engagement and improved conversion rates,” says Naresh.
“BPO’s ongoing commitment to NZIEC demonstrates how important the New Zealand international education industry is to them,” says ENZ chief executive Grant McPherson.
“For them to return for six years running is a great outcome for our conference as we have been able to grow and evolve through this partnership,” he said.
“The BPO team will be in full attendance again, and I encourage all conference delegates to visit their stand in the EXPO Hall.”
Registrations are filling up fast. If you are still to register, make sure you don’t miss out, register today.
