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• Japanese schools look to New Zealand

  Led by ENZ, the seminars provided an opportunity for schools from the Wellington and Whanganui regions to meet their Japanese counterparts and discuss how they could partner together.

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said while initial expectations from New Zealand providers was that the demand would primarily be for short-term group visits, the Japanese schools showed enthusiasm for a variety of programmes including group visits and long-term students.

  “As awareness of New Zealand education grows in Japan, so does the demand – as seen by the school market showing year-on-year growth,” said Misa.

  "Japan is a market where school-to-school relationships deliver outcomes for both parties."     

  

  From left: Christine Pugh (Wellington Region Economic Development Agency), John van der Zwan (SIEBA Executive Director), Misa, Masaru Yamada (JAOS Chairman), Yukari Kato (JAOS Executive Board member) and Richard Kyle, ENZ Business Development Manager, at the SIEBA-JAOS workshop for education agents.

  “These opportunities will only continue to grow as the Japanese government accelerates plans to promote internationalisation as we get closer to the Rugby World Cup in 2019 and the Tokyo Olympics and Paralympics in 2020.”

  Air New Zealand partnered with ENZ on the seminars, and will sponsor 10 Japanese schools to visit New Zealand to progress school relationships.

  The seminars were also an opportunity for John van der Zwan, Executive Director of the Schools International Education Business Association (SIEBA), to provide an overview of its work and value to Japanese schools, especially if looking for a New Zealand school to receive groups through SIEBA’s placement service.

  SIEBA also partnered with the Japan Association of Overseas Studies (JAOS), a peak body for Japanese agents, to answer questions from Japanese agents, and to present on what the new Code of Pastoral Care means for them.

  The agents welcomed standardised templates produced by SIEBA, including enrolment forms and agent contracts, which agents said will make their business more efficient. 

• New Zealand experience grows global indigenous network

  A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.

  Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus. 

  The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.

  The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.

  One of the highlights of American students’ time at AUT is the Noho Marae programme.

  “Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”

  Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience). 

  King describes the course as “the base of a tree, from which branches and leaves grow”. 

  “The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.

  “My ultimate aim is to connect us not only globally, but indigenously.”

  Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga. 

  Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.

  For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.

  “We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.

• Wellington celebrates international students

  The winners, who came from both secondary and tertiary level, included an award-winning documentary filmmaker, a star kapa haka performer, a co-founder of the New Zealand International Students Association and students excelling in rugby, basketball and rowing.

  They were selected from the following categories: academic excellence, alumni, arts and culture, community engagement, leadership and sport. Each winner received a trophy, certificate and tickets to a Wellington experience.

  WREDA’s Talent, Skills and Education Manager Brook Pannell said the students’ achievements reflected extremely well on the individuals but were also a great reflection of the wider Wellington region.

  "It not only speaks volumes about the students’ abilities and work ethics but also about the quality of education and mentorship they are receiving in Wellington,” he said.

  At the ceremony, guests were treated to a musical performance by local international student Sojeong Kim, a violin soloist from Wellington East Girls College, as well as a rousing performance from South Wellington Intermediate School’s Kapa Haka group. Well-known playwright and actor Jacob Rajan MNZM was guest speaker.

  

  Kapa Haka group from South Wellington Intermediate School.

  Award Winners:

  Academic excellence

  • Vineet Kaur, Whitireia (India)
  • Yucen (Ethan) Wu, Wellington High School (China)

  Alumni category

  • Siang Lim, Victoria University of Wellington (Malaysia)
  • Yorke Yu, WelTec (China)

  Arts and culture

  • Yuki Sugito, Wainuiomata High School (Japan)
  • Maja Zonjic, Victoria University of Wellington (Croatia, Canada)

  Community engagement

  • Anis Emalin Madihah Mohd Nadzri, Victoria University (Malaysia)
  • Khang Phan, Massey University (Vietnam)

  Leadership

  • Dahee Sohn, Victoria University of Wellington (Korea)
  • Ravethi (Rae) Jeyakumar, Victoria University of Wellington (Singapore)

  Sports

  • Sam Walsh, Scots College (USA)
  • Amber Jiang, Queen Margaret College (China) 

  Click here for full details of the winners.

  The awards were developed as part of WREDA’s Wellington International Student Growth Programme (WISGP), which has a goal of doubling the number of international students arriving in Wellington by 2025.

• Student Ambassadors build global citizenship skills   

  Since it was set up in 2021, the programme has involved around 85 secondary and 50 tertiary students in six participating regions – Northland, Auckland, Tauranga and Western Bay of Plenty, Hawkes Bay, Whanganui and Wellington. Northland acted as national coordinator.  

  “International students can sometimes find it difficult to connect with locals, make friends or venture outside their campus,” says Sahinde Pala, GM Sector Services at Education New Zealand Manapou ki te Ao (ENZ). 

  “Language and cultural barriers, hesitation to meet new people, lack of knowledge of opportunities off campus, or budget constraints – many factors can play a part. The emergence of Covid-19 and lockdowns made it even more important to address these challenges, and so we worked with a range of people, including regional partners and Welcoming Communities, to develop the student ambassador programme.”  

  The programme has developed differently in each region, but with the same shared goals.  Another common factor has been the training provided for student ambassadors – the opportunity to complete a New Zealand Global Competence certificate, training in social media, and specially tailored training provided by ISANA NZ.  

  “Student ambassadors are bridgebuilders and leaders, who create opportunities for students from different cultures to form relationships and learn about each other,” Ms Pala says.   

  “The ambassadors themselves also gain from the programme, by developing their understanding of cultural differences and learning new skills and strategies that are valued by employers. And regional communities benefit when international students feel valued and connected – they are more likely to remain in the area or recommend it to others.” 

  The ISANA NZ Student Ambassador Training explores intercultural concepts in an interactive and engaging format that can be run online or in-person. Participants are then able to apply their learning to develop activities and events that help students to connect with the wider community. Debrief sessions towards the close of a programme cycle support students to reflect on what they have learned from being a student ambassador.  

  “I enjoyed learning about how communication works between different cultures, going over cultural values and how some are visible and invisible and learning top tips to help me improve as an ambassador” – student feedback. 

  “Our Northland student ambassadors joined the ISANA workshop as a group of excited students interested in global citizenship and finished as a tight knit group of inter-cultural leaders in the school community. They learnt to work together, giving everyone a chance to contribute and respecting each other’s perspectives. The communication and planning skills honed in the workshop, enabled them to run a large-scale ‘Matariki Kai Festival’ event, introducing a range of food from cultures across the school to the students.” – Jo Lees, National Ambassador Coordinator and Project Manager at Study Northland. 

  Other activities sparked by the programme in different parts of New Zealand have included a Kiwi Cooking Class, an Auckland Weekly video series, international languages week events and Matariki events organised and run by the ambassadors, diplomatic events attended by ambassadors from other countries and an International Students Issues Panel Discussion. 

  One of the student ambassadors was recently profiled by ENZ: Michael Ren – Award-winning app designer eyes a future in tech | Education New Zealand (enz.govt.nz) 

  Several regions have indicated they hope to continue their student ambassador programme beyond 2022: Northland, Tauranga and Hawke’s Bay. 

  “This student ambassador training is much needed, not only for the international education sector but also across wider communities in New Zealand. In fact, I think everyone could benefit from this training if they have not received similar training before in intercultural communications and leadership,” says Wenhua Yang, Regional Manager at Learning Hawkes Bay. 

  To learn more about the ISANA NZ Student Ambassador Training, please contact: caroline.stevenson@isana.nz  

• Capability building in digital marketing

  Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.

  Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.

  Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.

  “The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.

  Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.

  “A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”

  The workshop received encouraging feedback from participants as well.

  “It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.

• APAC TVET Forum: Bringing us together 

  The inaugural Asia Pacific Technical and Vocational Education and Training Forum will be held online on the first two Fridays in November 2021. The event – themed “Bringing us together” – will allow people in the sector to share best practice and foster new connections despite COVID-19 travel restrictions.

  The APAC TVET Forum will be opened by New Zealand’s Minister of Education, Chris Hipkins, and will feature an address by the Chief Executive of Te Pūkenga New Zealand Institute of Skills and Technology, Stephen Town.

  The forum is driven by partners Te Pūkenga, Education New Zealand and Skills Consulting Group.

  ENZ Chief Executive Grant McPherson says with an increasing emphasis on applied learning and work-ready graduates, the applied vocational sector in Aotearoa New Zealand has much to offer.

  “A New Zealand education produces in-demand graduates with the skills and knowledge they need to join the workforce with confidence,” Mr McPherson says.

  The APAC TVET Forum will bring together experts from the three sectors vital to effective technical and vocational education – government, industry and education. It will offer government-to-government, business-to-business and system-to-system content streams – bringing people together for a cross-system conversation.

  There is no cost to register for forum sessions on 5 and 12 November, and there are networking opportunities and sessions on the days in between.

  The international heft will come from speakers including Professor Christina Hong, President of the Technological and Higher Education Institute of Hong Kong and Marc Gomes, Group Senior Vice President and Head of Training for ADECCO Global.

  The Pacific representatives include Dr Isimeli Tagicakiverata, Director of the National Training and Productivity Centre at the Fiji National University, who is presenting on upskilling, reskilling and lifelong learning as part of the system-to-system content stream.

  The APAC TVET Forum builds on the strong foundations of the Sino-NZ Vocational Education and Training Model Programme, a forum for sharing best practice that is widely acknowledged as beneficial to both countries. Under this programme, Chinese and New Zealand institutions have taken turns to host the annual New Zealand-China Higher Vocational Education Conference.

  China’s Central Institute of Vocational and Technical Education – a China Ministry of Education thinktank – has supported and presented at the previous conferences and will deliver a keynote presentation at the APAC TVET Forum.

  Wherever we live in the world, a thriving future is what we all want. Governments, industries and educators are all working together to upskill and reskill workforces disrupted by the pandemic. The APAC TVET Forum is a chance to be part of the solution. To register or find out more, go to www.apactvetforum.com.

• Growing New Zealand’s education connections in the Middle East

  ENZ participated in the re-opening ceremony and stressed the importance of education connections between New Zealand and Saudi Arabia to a 300-strong audience.  

  A rousing performance of ENZ’s waiata – Manapou ki te Ao – by Ngāti Koraha, a kapa haka group based in Dubai, supported the embassy’s re-opening ceremony. 

  The event took place in the same week that University of Otago alumna, Rayyanah Barnawi, made the news as she is set to be Saudi Arabia’s first woman astronaut in space when she travels to the International Space Station later this year.   

  The visit was a useful opportunity to engage on education with Saudi Arabian government officials and to discuss G2G opportunities with NZ Inc agencies in the wider Middle East region.  

  ENZ’s Senior Advisor for the Middle East, Bronwyn Shanks, said the visit has been valuable in the way it has helped ENZ to lay the groundwork for an education delegation to the Middle East, including Oman, the United Arab Emirates, and Saudi Arabia in May.  

  “We understand the significance of the Middle East region for our education sector, particularly Te Pūkenga, universities, English language schools and edtech companies.  

  “We’re building knowledge and connections on the ground that can help open doors for New Zealand education providers looking to grow their links in the region and look forward to supporting them with a high-level education delegation visit.” 

   

  

  ENZ’s Bronwyn Shanks speaking at the New Zealand Embassy re-opening event, with Ngāti Koraha kapa haka group in support

  Alongside the embassy’s re-opening event in Riyadh, ENZ and representatives from the University of Waikato and the University of Auckland met with Saudi government connections, including the National Institute for Educational Professional Development (NIEPD), Technical and Vocational Training Corporation (TVTC), Ministry of Culture, and Ministry of Tourism.  

  The discussions’ focus was on how New Zealand education providers could support Saudi Arabia’s efforts towards upskilling their young people under Vision 2030. 

  “It was great to meet some of those young alumni hosted by the University of Waikato and hear about the positive impact their New Zealand education experience continues to have now they are back in Saudi Arabia,” Shanks said.    

  ENZ and the University of Waikato also visited the University of Wollongong in Dubai, one of a network of study centres under university consortium NCUK, with which ENZ and all eight New Zealand universities have a partnership agreement to provide in-country foundation programmes.  

  Education providers interested in knowing more about education engagement in the region can contact ENZ’s Senior Advisor for the Middle East, Bronwyn Shanks, on bronwyn.shanks@enz.govt.nz. 

• Wintec celebrates 10 years of friendship with Shimane University

  Accompanied by Professors Jun Iwata and Dr Rie Sato, the students will undertake a two-week short study tour through Wintec’s Centre for Health and Social Practice and Centre for Languages.

  The group was welcomed with a pōwhiri at Wintec’s city campus where the students responded with traditional Japanese songs. Shortly after, Wintec chief executive Mark Flowers and Shimane University professor Jun Iwata cut a celebration cake with the students.

  Wintec international director Jason Matangi welcomed the visitors and spoke about the value of the relationship between Wintec and Japan.

  “Maintaining international relations is essential for Wintec and for New Zealand. The 10-year anniversary is an important milestone in our relationship and is a recognition of our deep friendship and the regard with which we hold Shimane University and Japan.”

  During their time at Wintec, the students will study nursing and medical education to get an overview of the health sector in New Zealand. This includes academic visits to Waikato Hospital and Waterford Birth Centre to allow the Japanese students to learn more about New Zealand practices.

  To complete the Kiwi experience, the students will also take English language courses and live with local homestays. The group will also have a chance to tour around the Waikato region including weekend trips to Waitomo Caves, Rotorua and Taupō.

  The relationship between the two institutions started 10 years ago through a staff exchange programme. Since 2010, Wintec has welcomed students from Shimane University for short-term training programmes every year.

  Wintec and Shimane University aim to enhance this mutual programme in the next few years. 

• Ask New Anything: ENZ's next global campaign

  

  Launching in mid-October, ENZ’s global digital campaign 'Ask New Anything' is our most technically sophisticated campaign yet.

  The 'Ask New Anything' campaign aims to challenge commonly held perceptions of New Zealand and increase awareness of the country as a high-quality study destination. It does this in a new and innovative way – by inviting audiences in 14 international markets to question what they know about New Zealand. 

  'Ask New Anything' will be the first time the refreshed 'Think New' brand has been widely used in digital channels. To read more about ‘I AM NEW’, see the E-News story ‘A brand NEW day’. 

  The campaign brings together ENZ’s digital insights, the refreshed brand and the Study in New Zealand chatbot Tohu, to give prospective students the answers they need to make an informed study decision.

  The creative concept

  Drawing on Google search data, China-specific insights and data from Tohu, we’ve pulled together a list of the most commonly searched questions about studying in New Zealand.

  We put these questions to real international students, a New Zealand student, a teacher, a parent and an employer and recorded their responses in 100 unscripted videos.

  As well as being used on YouTube, Facebook and other digital media, the videos will be available on demand in Tohu the chatbot (who can be found on the studyinnewzealand.govt.nz website, the NauMai NZ website and Facebook Messenger).

  If asked a question it cannot answer, Tohu will direct prospective students to a new Facebook group or Instagram Live event, where they can ask current international students their questions in real time, delivering on the promise that you can 'Ask New Anything'.

  In China, the campaign  will use the most relevant questions for the market within WeChat and other local platforms.

  ENZ Director Platforms and Campaigns, Euan Howden, says: “Harnessing our award-winning data and marketing platform, we're bringing the refreshed 'Think New' brand to life with a level of technical sophistication that we couldn't have dreamed of a year ago. I'm looking forward to seeing how audiences engage with this campaign, and how this affects their perceptions of New Zealand as their preferred study destination.”

  Introducing the new brand

  The campaign will be the first global digital showcase of the refreshed 'Think New' brand which  positions our international education brand for success and defines quality by the ways we help students make their mark on the world. Additionally, the campaign captures New Zealand’s values of societal openness, transparency and manaakitanga.

  ENZ Director Brand and Design, Kaylee Butters, says: “This is the most interactive campaign we’ve run to date. The involvement of our Kiwi Ambassadors and the direct connections enabled by the Facebook group and Instagram Live events really underpins the authenticity of the brand and puts our students right at the heart of the creative concept.”

  More information

  To find out more about the campaign, and how you can leverage this activity in your own marketing, please click here. This webpage will be updated regularly throughout the campaign as new information and resources become available.

• 50 Malaysian educators experience New Zealand’s interactive early childhood education

  On 9-10 May 2024, Education New Zealand Manapou ki te Ao (ENZ), the Ministry of Education Malaysia, and the University of Auckland co-hosted a two-day workshop for Malaysian educators. The theme of the workshop was "Engage, Explore, Excel: Interactive Play Strategies for Effective Preschool Education". 

  The workshop gave approximately 50 Malaysian preschool educators the opportunity to see and experience for themselves some of New Zealand’s innovative and interactive approaches to education that start in early childhood education facilities. The workshop was also an opportunity to strengthen bilateral ties between our two countries.  

  

  Workshop participants discussing learning techniques used in New Zealand early childhood institutions.

  Professor Marek Tesar, a distinguished early childhood education expert from the University of Auckland led the workshop and shared his expertise with the group. He highlighted innovative approaches to implementing interactive outdoor play and used practical insights with theoretical foundations to enhance the educators' skills and knowledge. This included leading the group through experiential activities and thought-provoking discussions, including how outdoor play can instil a sense of environmental stewardship among teachers and children.  

  

  Malaysian early childhood educators at the workshop on "Engage, Explore, Excel: Interactive Play Strategies for Effective Preschool Education".

  Ben Burrowes, ENZ’s Regional Director Asia (excluding China) and Acting General Manager International, and Emma Verry from the New Zealand High Commission in Kuala Lumpur attended the session and extended warm welcome remarks, underscoring the importance of international collaboration in advancing early childhood education in both countries. 
     

  

  From left to right: ENZ’s Ben Burrowes, Juraida Binti Umat Bidin, Deputy Director of Preschool Sector Curriculum Development Division and Nooraini Binti Kamaruddin, Senior Deputy Director Curriculum Development Division from the Ministry of Education Malaysia, Emma Verry from the New Zealand High Commission, ENZ’s Market Manager for Indonesia and Malaysia Naluri Bella, and University of Auckland’s Professor Marek Tesar. They are pictured here after the exchange of commemorative gifts in recognition of the occasion.

  Ben said that the workshop gave a wonderful opportunity for educators from Malaysia to come together to hear from Professor Tesar and explore the multifaceted benefits of interactive play. 

  “Our two countries recognise the critical importance of the formative years in a child’s development and the profound impact that quality early childhood education can have on their future success and well-being.  

  “Participants were all very enthusiastic about discovering new ways to engage and empower their students. We hope this will lead to more collaboration and sharing of ideas between our two countries that educators and students alike can benefit from,” said Ben.