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Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus
At the Chinese International School Manila
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China and New Zealand discuss vocational collaboration
New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education.
The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.
The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.
It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.
China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.
“China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”
“It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”
Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.
ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.
The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.
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Around the world in five
THAILAND
Reassessing the Thai education system
Thailand’s PISA scores have plunged. Among the challenges are the many celebrations and holidays that take children out of the classroom and the huge quantity of paperwork that reduces teachers’ ability to focus on students’ learning.
INDIA
IT superpower India has the world’s least tech-savvy classrooms
India’s classrooms are by and large outdated. Most Indian classrooms lag in incorporating smartphones, tablets, or even the simple whiteboard – over two-thirds of Indian classrooms surveyed use blackboards and chalk.
CHINA, UK
Over 500 teachers from China, UK exchange math teaching methods
Over the past four years, more than 500 teachers from China and the United Kingdom have participated in an exchange program enabling both sides to learn from each other's math teaching methods.
AUSTRALIA
Rainbow Hub launches LGBTQI video campaign
Brisbane’s Rainbow Hub initiative has launched a new video campaign to promote the city as a welcoming destination for LGBTQI+ international students and promote their services.
GREECE
Significant increase in U.S. students studying in Greece
There has been a significant increase in the number of American university students visiting Greece for study abroad programs in the 2016/17 academic year – a 21.1 percent increase from the previous academic year.
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Japanese teachers tour Kiwi schools
The 10 teacher participants were carefully selected from New Zealand education seminars in 2018. It was oversubscribed, showing strong interest among Japanese teachers wanting to learn about what makes New Zealand education special.
In partnership with SIEBA and regional education bodies, the group visited four schools and enjoyed tourism activities in Hamilton, Cambridge, Rotorua, Taupo, Tauranga and Auckland including Te Puia, Huka Falls and the Waitomo Caves to show what each city offers students outside of the classroom.
Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the teachers were very interested to learn about Kiwi’s different approaches to teaching.
“A teacher from Tauranga Boys’ College showed us how Google Classroom was used in his class which was a great learning experience for the Japanese teachers as they transition from lecture style to more student-led learning,” said Misa.
“NCEA offering subjects like food technology, creative arts and performing arts was also seen as a real strength of New Zealand’s secondary school education, as it supports creativity as well as students’ wellbeing.
“The teachers were particularly impressed by the strong Māori influence in New Zealand schools.”
An English language teacher from Hiroshima Jogakuin Junior and Senior High School noted, “During this tour, I was so impressed with Māori culture and their spirituality. I would very much like my students to enjoy the lovely experience that I had there, to learn what well-being is, and to find a path they can follow.”
With Japan hosting the 2019 Rugby World Cup and 2020 Olympics and Paralympics, the Japanese government will be implementing education policies to promote English education, resulting in a strong interest from schools and universities across Japan to study abroad to learn English.
“Since 2015, school teacher famils have resulted in an increase of 735 students,” said Misa.
“These famils wouldn’t have been possible without our partnership with Air New Zealand. We are very interested in replicating it in the future for the tertiary sector.”
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ENZ to test new digital platform for improving students’ experiences
“After two years of research and consideration, we have developed a world-leading digital solution to improve student experience outcomes wherever they study and live in New Zealand,” said ENZ Student Experience Director, Hayley Shields.
Hayley said ‘nau mai’ was both an invitation and a welcome in Māori and, in this instance, a call to action.
The platform, NauMai NZ, has been created in the spirit of manaakitanga – to welcome and respect our visitors, support them as they transition into a new country and culture, aid social inclusion and help them have the best possible experience whilst here.
“Students have consistently told us they require improved access to timely, accurate information, and guidance about the best places to find answers to their questions,” said Hayley.
“NauMai NZ will help international students get the pre-emptive information they need, and make suggestions to support them as they navigate daily life in their new home.”
The new platform will be rolled out in three phases. The first phase will help education providers to meet student needs by directing them to a single source of government information. Information on the site reflects the international student journey from pre-arrival and across the first six months.
“NauMai NZ is directed toward life, work and social connections beyond a school or campus – for example, information on housing and accommodation or the New Zealand accent,” said Hayley.
During the testing period, ENZ will invite a targeted group of students who are studying at a range of providers to engage with NauMai NZ as we prepare for its official launch.
NauMai NZ aligns with a key action in the International Education Strategy launched last August – to continue to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
It also embodies the key objectives of the International Student Wellbeing Strategy, launched in June 2017, by providing content supporting and enhancing the social, cultural, community, health and wellbeing needs of international students.
“NauMai NZ is a distinctively New Zealand initiative, and will contribute to setting New Zealand apart as fully committed to the wellbeing of international students and ensuring they have a great experience here,” said Hayley.
“Stay tuned for announcements over the coming months – we will be sharing more once NauMai NZ is confirmed.”
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Tauranga welcomes over 770 international students
Anne Young, Regional Manager of Education Tauranga, said it has run a welcome ceremony for new international students for many years but due to space restrictions of venues, this has previously only included a select group of 200 participants.
“This year we wanted to include all students to show the whole Bay of Plenty community how large our international student cohort is. We secured a large convention space (850 seats) and invited all of our new students to the welcome!”
The new students, who range from five years old to tertiary students in their twenties, and represent 25 countries, were treated to dance and musical performances from Indian, Chinese and Korean cultural groups, as well as a rousing kapa haka performance from Tauranga Intermediate’s Te Whanau o Te Maro.
A number of speakers were also on hand to welcome them, including a representative from Immigration New Zealand and Mayor of Tauranga city, Greg Brownless. Mayor Brownless shared his own personal connection with the international community through his Taiwanese wife and children, and said it was great to see so many students from different countries in the region.
“You help bring the world to our doorstep, you teach our Kiwi students about your life, your country and your culture. This is so important as we grow the values of global citizenship amongst our community,” he said.
Anne said it was a very important event for the region.
“We not only want to ensure our international students feel welcome as they embark on their study journey but also showcase the many people across many organisations within our region who are here to support them and ensure that they have a positive experience here.”
It can be particularly daunting for primary school families to send young students overseas for school, so Education Tauranga runs a special welcome tour for them.
Held over two days, children and their parents were treated to a powhiri, complete with a chance to mingle over morning tea. They then had a taste of Kiwi cultural activities such as visits to local sites, eating fish ‘n chips and lessons in harakeke (flax weaving).
“It was clear that the international families were impressed – they were smiling and snapping photos to share with family back home,” said Anne.
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ENZ Regional Partners Workshop lands in Queenstown
This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.
Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.
“ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.
“Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”
The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.
Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.
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Thailand education expo coming in October
TIECA (Thai International Educational Consultants Association) is Thailand’s only peak body of education agents. It provides quality assurance of more than 70 agent members and ensures high counselling standards for Thai students seeking to study abroad.
The 34th TIECA Study Abroad Expo will run in Bangkok in October, where education providers will meet prospective students and network with TIECA agents for future collaboration.
Jaruwan Pongjaruwat, ENZ’s Programme Manager for Thailand, says the TIECA expo is the best agent-led event in Thailand, making it important to have New Zealand representation.
“Having New Zealand institutions join this event shows New Zealand’s commitment to the Thai market. It’s also a good opportunity for institutions to expand their connections with TIECA agents and interact with students face-to-face – especially in Thailand where agents still play a major role,” says Jaruwan.
“TIECA Expo also runs seminars on the latest insights on the Thai market, providing useful recommendations for institutions to increase enrolments.”
The Expo’s primary focus is high schools, language schools, universities and exchange organisations from New Zealand, Australia, Canada, United Kingdom, the United States and many other countries.
The 2018 Expo had around 400 visitors; 60 percent were school students looking to study abroad, and 45 percent of this group would make a study travel decision within 1-2 years.
New Zealand institutions wanting to attend must download and complete an application form and submit it to manager@tieca.com.
Date: Saturday, 26 October 2019
Venue: The Westin Grande Sukhumvit, Bangkok, Thailand
Exhibit Profile:
First Tier: High schools, language schools and exchange organisations
Second Tier: Universities, technical schools
Visitor Profile: Students, families, professors, teachers
Fees: Single Table $2,145/Table (Early bird rate due Aug 24)
Shared Table $2,789 /Table (Early bird rate due Aug 24)
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Korean students study in New Zealand under English scholarship programme
From mid-July, a group of 150 Korean students will attend intermediate and high schools in the Waikato, Nelson-Marlborough, Manawatu and Canterbury regions over eight weeks as part of a Korea-New Zealand English Scholarship Programme.
The scholarship programme is an outcome of a three-year education cooperation agreement (2016-2018), which is part of the Korea New Zealand Free Trade Agreement (FTA) that was signed in December 2015. Earlier this year, the two governments agreed to extend the programme for one more year to 2019.
Since the scholarship programme’s launch in 2016, 449 Korean students have visited New Zealand. The programme is operated by the Schools International Education Business Association (SIEBA) on ENZ’s behalf.
On 29 June, Korean students attended a pre-departure orientation session in Daejeon, where New Zealand Ambassador to the Republic of Korea, Philip Turner, congratulated the students and gave them an overview of school life in New Zealand.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said it was fantastic to think that at its conclusion the programme will have supported 599 Korean students to experience life in regional New Zealand.
ENZ’s Business Development Manager, Richard Kyle, said: “The scholarship programme is a great opportunity for Korean students to immerse themselves in a new culture, new language, and new experiences in New Zealand, and equally for Kiwi children to learn about the culture and lives of their Korean classmates.”
During their stay with Kiwi homestay families, the visiting students will be encouraged to share photos, study experiences and visit impressions through a mobile app as part of a Study in New Zealand competition.
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'Ask New Anything' campaign update
ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.
Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.
All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.
Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time.
- Explore the Ask New Anything campaign page
- Read more about the campaign and how to leverage it
- Browse campaign assets on the Brand Lab
By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.
At time of writing, these Q&A videos are currently trending on Tohu:
- What are New Zealanders like?
- Are there any postgraduate training opportunities in New Zealand?
- What’s the learning style like at New Zealand schools?
- Are the facilities high quality in New Zealand?
- How many different cultures are at a New Zealand school?
The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.
