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  • PIF Recipient: Connect2NZ

    Connect2NZ aims to show that tertiary education providers can work with government agencies to build a framework for international learners that is innovative, future focused, and learner-centric.     

    Connect2NZ’s target audience is professionals, living outside New Zealand, who are seeking skills development in emerging sectors. Work has been undertaken to determine learner needs and match those with areas where New Zealand is strong. The project will design and deliver micro-learning and short courses which have pathways, allowing these learners to study from a group of courses to achieve their desired career outcomes. Potential topics include technology, leadership, health and wellness, food and agritech, energy, tourism, design and natural hazards. Our goal is to eventually extend our offerings to degree qualifications.  

    "What excites me the most about the Connect2NZ project is the exploration of potential new offshore/online markets. In particular, the global lifelong learner market which is huge and to date not well served by some of the fantastic educational offerings available from the New Zealand Higher Education sector, "  

    Professor Mick Grimley, Dean of Future Learning and Development, University of Canterbury 

    Some of these courses will be delivered by one provider partner, while others will be jointly designed and delivered. The number of tertiary education providers is expected to grow following consultation with government agencies and community outreach.    

    The pilot project is supported by Education New Zealand Manapou ki te Ao (ENZ). Through its International Education Product Innovation Fund, ENZ is supporting a range of pilot projects that reimagine how a New Zealand education can engage and inspire international learners and create impact through new delivery modes, approaches and partnerships.  

    "Connect2NZ breaks the mold by uniting our organizational strengths in solving a challenging problem. When we prove success, the value add is a model other institutions can follow". 

    Dr David Dannenberg, Director of Learning, Teaching and Library, Lincoln University.

     

     

  • PIF Recipient: Te Kaihau Ltd

    Te Kaihau Ltd, based in the Hutt Valley, is the organisation behind the Global Enterprise Experience (GEE), a well-known social enterprise proposal competition. For years, GEE has brought together eight-person virtual teams from around the world. Their challenge: to work together on a six-page business case for a profitable, self-funding business venture that addresses a United Nations (UN) Sustainable Development Goal (SDG) and can get off the ground with limited capital. 

    In 2022 alone, GEE placed 1,100 participants from 131 universities and 98 other organisations across 72 countries onto global teams. Although many participants are tertiary students studying business or other courses, GEE teams are open to anyone, anywhere in the world, looking for a cross-cultural challenge. 

    From a highly successful foundation, Te Kaihau Ltd is planning to upgrade the Global Enterprise Experience into an even more impactful programme that builds lifelong links between Kiwis and emerging global learners, while making a real contribution to sustainable development. Thanks to an award of funding from the International Education Product Innovation Fund, managed by Education New Zealand Manapou ki te Ao (ENZ), the upgraded GEE programme is on the way to becoming a reality. 

    The new ‘GEE Peer-Leader Plus’ programme is designed to supercharge the impact of the existing programme, which already develops an impressive set of skills in its participants: cross-cultural communication, teamwork, entrepreneurship and innovation to name a few. 

    Future GEE learners who opt into GEE Peer-Leader Plus will benefit from one-on-one leadership coaching, peer-group interactive webinars, online learning modules, and a microcredential in peer-leadership which will be assessed on performance. 

     As Te Kaihau Ltd explains, the upgraded programme aims to transform learners into peer-leaders. Instead of being passive recipients of knowledge, peer-leaders step up to make a difference where they can, no matter their ‘designated role’ in a workplace or other organisation. Peer-leaders are confident, can influence others, are action oriented, and can support designated leaders to make change. 

    A deeper, more immersive learning experience through the GEE Peer-Leader Plus programme will also leave learners in a better position to bring their sustainable business concept to life, or take other meaningful action on the UN SDGs. 

    Woven throughout the new learning experience is a uniquely New Zealand theme, which draws attention to New Zealand’s efforts on sustainable development and positions New Zealand as a leader in ‘manaaki leadership’, which uplifts and supports the mana of others. 

    To complement the upgraded GEE experience, a microcredential will be developed and offered to universities and other education providers. A microcredential – a short course that offers certification on completion – recognises achievement in a specific set of skills, competencies, and knowledge. The GEE Peer-Leader Plus microcredential will provide a way for education providers to incorporate peer-leadership into their international-focussed course offerings. 

    Over time, and using the GEE Peer-Leader Plus microcredential as a stepping stone, Te Kaihau Ltd hopes to build a full qualification in global leadership and innovation by 2025, with the GEE Peer-Leader Plus experience serving as one module. With GEE participants coming from 800 universities around the world, Te Kaihau Ltd has built a valuable network of learners and education providers. Now, with support from ENZ and the International Education Product Innovation Fund, the stage is set for the New Zealand-led GEE programme to supercharge its impacts, building peer-leaders around the world with the skills and capability to take action for a better future. 

    More information: 

  • ENZ Agent Seminars in China make a strong impact for rebuilding connections

    China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.  

    Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.

    In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.   

    Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance in a post-event survey. 

    Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.

     

    Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.

     

    To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.    

    Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.

    In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for successcovered:  

    • The key drivers of the consumer 

    • China’s media/digital/social media landscape​ 

    • The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included) 

    • ENZ’s China local marketing plan​. 

    Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab. 

    ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai eventA big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors. 

    Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.  

    Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.

    87.5% of New Zealand education providers also said that attendance at the seminars was either very valuable or valuable for their organisation.” 

    The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering. 

     

  • Growing offshore interest in NZ through onshore ‘Famils’

    Famil, short for ‘Familiarisation, are visits organised to literally familiarise invited groups of people with a product, or in our case, New Zealand as an international education destination. The intended purpose is that those who attend famils will become valuable advocates for a New Zealand education and therefore drive preference for New Zealand in market.  

    During Covid-19 these visits were stopped due to border closures. Now that borders have been fully open for some time and our international education sector is recovering, this summer provided the perfect opportunity to show off New Zealand, including our regions and unique culture, and the wide range of educational and experiential offerings to representatives from various international markets.  

    The summer of showcasing New Zealand started in November with two media famil groups from India and Viet Nam. This was followed by three groups of education agents from Brazil, Germany and South Korea visiting in March and most recently, a famil co-hosted by ENZ and Air NZ bringing Japanese school teachers to regions in the North Island. ENZ subsidises these programmes with other costs covered by participants, regional economic development agencies, and education providers.  

    Korean delegation at University of Otago

    The University of Otago provided a campus tour with a Korean student and didn't miss the opportunity for a classic picture with its famous Clock Tower.

    ENZ’s General Manager International, Lisa Futschek said that careful planning goes into facilitating these visits to ensure the famil groups are exposed to a range of subsectors that are relevant to the visiting country while also leveraging the visits to benefit as many providers as possible   

    While we’d love to showcase every New Zealand provider, this is obviously not possible. Much consideration is given to the source market and to the subsectors that we know are popular with that country 

    This ensures we are targeted in our approach and our visitors go back to their countries equipped with the most relevant information that helps build that pipeline of future students," said Lisa.  

    The Brazilian agents attended a networking event hosted by AIS for Auckland-based English Language providers.

    We also look for opportunities in which we can make introductions to several providers in one go. For example, a networking function was held at Auckland Institute of Studies (AIS) with Auckland-based English Language Schools invited to meet the agents from Brazil, cultivating many new connections while strengthening existing ones,” added Lisa.  

    As well as showcasing the various subsectors, promoting the destination is also hugely important and famil itineraries also include time spent seeing what the regions have to offer international students. This is often organised with the help of the regional economic development agencies.  

    A perfect example of cross sector collaboration was seen in Ōtautahi Christchurch where Christchurch Educated, an international education organisation based in the region, hosted a networking dinner with the regional economic development agency, ChristchurchNZ. They hosted the Brazilian and German agent famil groups and education providers from various sectors in the Canterbury region  

     

    The German agents are pictured here at the Christchurch Educated networking event with a group of Christchurch based education providers (mainly high schools). The event was hosted at Ara’s Visions on campus restaurant with the Brazilian agents in attendance too.

     

    Stefi Porter, International Education Partnership Manager for Christchurch Educated said that bringing everyone together to mutually share the benefits of studying in Ōtautahi Christchurch was a wonderful thing.  

    There is certainly strength in numbers and a perfect example of where collaboration between providers and regional economic development agencies can really deliver greater bang 

    Instead of competing against one another, we are sharing resources, time and energy to show the best of our region and the breadth of study options we can offer international students.” 

    A key outcome of the various famil groups visiting New Zealand is that they become advocates for New Zealand as a place to study, ensuring a steady pipeline of students for years to come. In the post-famil survey, all attendees reported they were either much more likely (87.5%) or somewhat more likely (12.5%) to recommend New Zealand as a place to study for prospective students.  

    Other positive outcomes, include the positive media articles and social media posts produced by visiting journalists and individuals to their networks in their home countries. This positive coverage not only showcases the quality of New Zealand's education system but also shares the New Zealand education experience with prospective students in their home countries through stories featuring students and alumni.   

    The India media famil has achieved five in-depth stories to date in Education Times, India's largest newspaper supplement (circulation 500,000). The stories showcase the research prowess at New Zealand universities, including in biotechnology, managing climate change related disruptions, and feature the New Zealand education experiences of a range of students from India. 

    In Viet Nam 10 articles and four social media posts have been published so far, reaching an audience of 557,000, with more coverage expected in the coming months. Of note is HHT, the top teen magazine in Viet Nam has created a column “letters to New Zealand”, which shares weekly articles about New Zealand written about alumni  

    An example of some of the coverage these visits receive. Featured is a compilation of posts that Brazilian agent, Juliana Viana Silveira, owner of CI Intercambio in Juiz de Fora, made on Instagram to her followers during March while in New Zealand. The role of agents in Brazil in international student recruitment is becoming increasingly more important as reported by StudyTravelNetwork here -https://studytravel.network/magazine/news/0/30492

    ENZ would like to extend a huge thanks to the education providers and regional representatives for hosting our international visitors and leaving them with a strong sense of New Zealand’s education offerings. The way in which ENZ is able to work collectively with providers and the regional economic development agencies to collaboratively plan the famil is ideal to ensure a good mix of experiences and a balance of activities.  This approach helps regions feature strongly in any future famil plans and also helps develop the regional international education ecosystem.  

    We look forward to hearing about more connections with education representatives at the ICEF ANZA conference in Christchurch. 

    Check out our image gallery of the famils which shares further details of each of the groups including who attended, where they went and who they met with.

    Japanese teachers playing a Māori stick gamge

    The Japanese All Girls School Teachers participated in a kapa haka class at New Plymouth Girls High School in New Plymouth. Here they are pictured playing the Tītī tōrea Māori Stick game, a traditional New Zealand game which has been played for generations.

     

      

  • Mayoral events provide vibrant welcomes to students in their regions

    Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students. 

    Thank you for adding to our diversity and vibrancy! 

    More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April. 

    Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”. 

    The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy. 

    Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media. 

    A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.

    Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.  

    Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

    Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.

    Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.  

    The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.” 

    Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”. 

    Former University of Waikato International Student sharing a message of encouragement to the new international students.

    Former University of Waikato International Student sharing a message of encouragement to the new international students.

    She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton. 

    International students at the Mayoral welcome

    A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.

    Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff 

  • International education front and centre during Prime Minister’s trade mission to SEA

    From 14 to 20 April, New Zealand Prime Minister Rt Hon Christopher Luxon led a delegation of New Zealand business and government leaders to Singapore, Thailand, and the Philippines. Included in the delegation was Tracey Bridges, Board Chair of Education New Zealand Manapou ki te Ao (ENZ), who joined a small group of education sector representatives, as well as other New Zealand Inc partners, including New Zealand Trade and Enterprise and New Zealand Story 

    ENZ’s offshore teams based in Singapore and Thailand played a pivotal role in organising and supporting the international education events, ensuring international education was front and centre throughout the visit.  

    Tracey said that it was pleasing to see that our sector received significant attention throughout the visit and that it played an important part in the New Zealand export story.  

    Being part of this delegation gave ENZ the opportunity to reinforce the significant economic, social, cultural, and diplomatic value that international education brings to New Zealand. 

    It was also a wonderful opportunity to underscore the importance of people-to-people links in strengthening bilateral relations. The delegation particularly enjoyed meeting so many New Zealand alumni and hearing how their New Zealand education has had a profound impact on their personal and professional success,” added Tracey.  

    Positive attention on our sector was achieved from the start when Massey University’s Vice-Chancellor Professor Jan Thomas signed an Enhanced Collaboration Agreement with Singapore’s PSB Academy’s Executive Chairman Viva Sinniah. This collaboration is a first for a New Zealand university and marks a significant expansion beyond traditional offshore teaching partnerships.  

    From Singapore, the delegation moved on to Thailand, where ENZ facilitated further international education events. Massey University signed a Memorandum of Understanding (MoU) with the Office of the Basic Education Commission (OBEC) under the Thai Ministry of Education. Under the MoU, Massey University in collaboration with ENZ will host in-market English training workshops for more than 100 Thai teachers under the supervision of OBEC in June 2023. This took place during a joint press conference at the Thai Government House, witnessed by the Rt Hon Christopher Luxon and Thai Prime Minister Srettha Thavisin. 

    ENZ Thailand, in partnership with Rajamagala University of Technology Phra Nakhon (RMUTP), then hosted New Zealand Member of Parliament Mr. Paulo Garcia, along with 27 delegates at the RMUTP campus for several cultural performances and tours. Later that afternoon, the ENZ Thailand team hosted a New Zealand Alumni Network event inviting the education representatives on the delegation, media representatives and 25 alumni who have all made substantial contributions to the bilateral relationship between New Zealand and Thailand. 

    ENZ’s Regional Director Asia (excluding China), Ben Burrowes said that Prime Minister Luxon engaged enthusiastically with the alumni and was able to see first-hand the role that international education plays in strengthening people-to-people connections around the world.  

    “During this event Prime Minister Luxon presented the Distinguished Service Awards to acknowledge the New Zealand Alumni Association in Thailand and the invaluable support it gives to international education.  

    “In addition to this Award, the Prime Minister presented an Eminent Alumni Award to a graduate who has made outstanding contributions to furthering bilateral ties between our two countries,” said Ben. 

    The Thai leg of the itinerary finished with a cocktail reception commemorating the Prime Minister’s visit. Over 400 guests representing various New Zealand Inc agencies, key local stakeholders from government agencies, educational institutions, private corporations, and education agents attended the event, reinforcing the close education ties between New Zealand and Thailand 

    Lastly, the delegation travelled to the Philippines which for many members was their first visit. The time was effectively used here to engage with a number of ENZ’s key stakeholders invited to New Zealand Inc engagements across the programme 

    At the close of the trip, Prime Minister Luxon said "the commercial announcements and deals between the delegation on the trip and counterparts in Singapore, Thailand, and the Philippines represent the growth of long-term, strategic partnerships. 

    "These relationships bind our countries closer together and deliver increased prosperity for all those involved."

  • Opportunity for New Zealand and German academics to collaborate

    The third funding round for the Programmes for Project-Related Personal Exchange (PPP) programme is open now. The programme supports early-career academics from New Zealand higher education institutions to travel to Germany and engage in research projects 

    The PPP programme was established in 2021, when ENZ and the German Academic Exchange Service (DAAD) signed a Memorandum of Understanding 

    Amy Rutherford, Regional Director Americas, the Middle East and Europe said the programme aims to strengthen academic relations between New Zealand and German institutions and to promote cooperative and complementary research activities. 

    “It enables young academics to not only further their careers, but also expand New Zealand’s international research links” she said.  

    The programme aims to fund group exchanges involving two to four researchers per country and covers all subject areas. It invites researchers to think of a project that would particularly benefit from working with German academic counterparts.  

    University of Otago Professor Chris Button is a recipient of PPP funding from the 2023 round and is working with Dr Robert Rein from the German Sport University in Cologne. 

    They are undertaking research that aims to provide evidence-based advice on how to promote water safety and prevent drowning.  

    Chris and his counterpart identified that drowning is a major cause of accidental deaths worldwide and is noted as one of the key challenges in the United Nation’s commitment to achieve global, economic, social and environmentally sustainable development.  

    The pair have observed a gap in academic literature about the potential benefits of floating, versus treading water or swimming when someone is in trouble in the water. They have collected a series of samples from 200 participants in New Zealand and will publish their findings soon. 

    Chris said he’s grateful that the PPP programme has helped him reinvigorate a long-standing collaboration with Robert.  

    I encourage others to take the opportunities this programme offers to connect New Zealand and German academics” he added.  

    Applications for the 2024 funding round close on 28 June 2024, click here to find out more and apply.  

  • From the Acting Chief Executive: Cold temperatures, warm hearts

    Tēnā koutou katoa 

    As a recent “polar blast” bought frost and icy conditions across New Zealand, my thoughts turned to the international students who arrived here in the warmth of summer. Living a long way from home in a different country is challenging enough without being subjected to freezing conditions. The good news is that all our research and everything we hear from our international students is that the welcome and manaakitanga they receive is universally warm. 

    In our Student Experience survey of 4,755 international students from the end of last year, more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.  

    Last Wednesday, along with our Chair, Tracey Bridges, we appeared before the Education and Workforce Select Committee comprising nine Members of Parliament. This happens every year. As a government agency it is part of reporting to Parliament. I am extremely heartened by the level of interest all the committee members had in international education. It is good to know the sector has advocates within Parliament. 

    Tracey has recently returned from Singapore, Thailand, and the Philippines as a member of the business delegation supporting Prime Minister, Rt Hon Christopher Luxon. Education was a big part of the Prime Minister’s itinerary, and it was great to have Tracey in the delegation. Throughout the entire trip we took every opportunity to emphasise the benefits of international education to the Prime Minister. A good example was in Thailand where ENZ hosted a series of engagements, including the New Zealand Alumni Networking Event. At this event the Prime Minister met 25 accomplished New Zealand alumni, who have made substantial contributions to the bilateral relationship between New Zealand and Thailand. You can read more about the visit in our E-News article here.  

    New Zealanders going offshore for an experience is an important part of international education and ENZ’s work. It is pleasing then to see 60 applications for the group round of the Prime Minister’s Scholarship for Asia and Latin America that closed 19 April 2024. Of the 60, 22 were for Latin America and 38 for Asia. The applications are being assessed and successful scholarship recipients will be determined in a few weeks’ time.  

    In summary it has been, as it always is, a busy and productive month across international education. May will be no different. 

     

    Waiho kia pātai ana, he kaha ui te kaha 

    Let the questioning continue; the ability of the person is in asking questions. 

     

    Keep warm everyone. 

     

    Dr Linda Sissons
    Acting Chief Executive

     

  • SheLeads Campaign – inspiring future Indian learners

    Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.  

    The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.  

    The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.

     

    To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand. 
     
    Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.

    Images from the SheLeads debate competition held at Delhi Public School.

    Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.  

    The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.

    ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.

    “New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.  

    “I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.  

  • Raising the profile of NZ’s PTEs with China education agents

    In China, large education agencies play an important role in raising the awareness of a New Zealand education to prospective students and their families. For this reason, 10 director-level representatives from the largest Chinese agencies were invited to join a Famil tour by Education New Zealand Manapou ki te Ao (ENZ) to demonstrate in person how New Zealand offers a modern, high quality and sophisticated learning environment for Chinese students.  

    In early May, the group visited education providers in Dunedin, Invercargill, and Auckland with a full and varied programme including visits to high schools, a primary school, universities, institutes of skills and technology, and private training establishments. There were also several cultural and tourism activities planned as well as networking events with economic development agencies, private training establishments and English language schools.  

    A key part of the Famil was the networking function held at the end of the week of activities at Media Design School in Auckland, providing a platform for New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELS) to engage directly with the visiting agents. Representatives from 24 providers from Auckland, Christchurch and New Plymouth attended the event.   

    ENZ’s General Manager Māori, Ed Tuari, welcomes the guests to Media Design School with a mihi and welcome.

    The event included opening remarks by ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, who reiterated to the education agents that New Zealand’s PTEs and ELS play a vital role in New Zealand’s international education ecosystem.  

    “Our PTEs and ELS are renowned for their innovative programs, real world and practical approach and strong commitment to student success and employability.  

    These institutions equip students with the skills and knowledge needed to thrive as global citizens in today’s interconnected world.” 

    ENZ’S General Manager Sector Engagement and Innovation.

    On behalf of ENZ, Wendy also expressed her appreciation to the agents for their ongoing collaboration and support, saying that the agents’ promotion of New Zealand PTEs and ELS opens doors for Chinese students to access world-class education and invaluable international experiences. 

    A panel discussion took place, focusing on the opportunities and challenges in the China market, featuring three directors moderated by Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair.  

    During the panel discussion, the agents suggested that providers could enhance their promotion efforts in China by highlighting employment opportunities and utilising Chinese social media to share the most up-to-date information. 

    Ruth Cooper, Country Director New Zealand of Media Design School and QTI co-Chair (left) facilitates a panel discussion on the opportunities and challenges in the China education market.

     

    With the formalities out of the way, our education providers had the opportunity to mix and mingle with the education agents.

     

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